2021南(nan)國書香(xiang)節(jie)于8月(yue)20-30日舉辦(ban)。在(zai)(zai)常態化(hua)(hua)(hua)疫情防控下(xia)(xia)，本屆南(nan)國書香(xiang)節(jie)采用“線(xian)(xian)上(shang)線(xian)(xian)下(xia)(xia)結合、全(quan)省各級聯(lian)(lian)動(dong)、分(fen)散同期辦(ban)展(zhan)”的(de)形式開展(zhan)，全(quan)省范圍內設立的(de)321個分(fen)會場將(jiang)同頻(pin)共(gong)振，聯(lian)(lian)袂唱響閱讀協奏曲——超20萬種參(can)展(zhan)圖書線(xian)(xian)上(shang)線(xian)(xian)下(xia)(xia)同步展(zhan)示，200多名文化(hua)(hua)(hua)名家或踏足南(nan)粵，或做客云(yun)端，464場次文化(hua)(hua)(hua)活動(dong)潤澤嶺南(nan)，一場大眾化(hua)(hua)(hua)、多元(yuan)化(hua)(hua)(hua)、立體(ti)化(hua)(hua)(hua)的(de)文化(hua)(hua)(hua)盛(sheng)(sheng)宴將(jiang)在(zai)(zai)八月(yue)盛(sheng)(sheng)夏掀起(qi)滿城(cheng)書香(xiang)。

聚(ju)焦新時代，透(tou)過(guo)出版看百(bai)年輝煌成就(jiu)

今年(nian)是(shi)中國(guo)共(gong)產黨成立100周年(nian)，也(ye)是(shi)我國(guo)進(jin)入“十四五”規劃、乘勢而上開啟全面建設社會主義現代(dai)化國(guo)家(jia)新征程、向第二個百年(nian)奮斗目(mu)標進(jin)軍的開局之年(nian)。

2021南(nan)國(guo)書香(xiang)節(jie)以“閱讀(du)點亮(liang)前行的(de)路”為年度(du)口號，匯集(ji)主題出版(ban)重(zhong)點出版(ban)物，在全省范圍內集(ji)中(zhong)展示展銷習近平新(xin)時代(dai)中(zhong)國(guo)特色社(she)會主義思想出版(ban)成(cheng)果(guo)，重(zhong)點展示黨史(shi)(shi)、新(xin)中(zhong)國(guo)史(shi)(shi)、改革開放(fang)史(shi)(shi)、社(she)會主義發展史(shi)(shi)等主題出版(ban)物，展示弘(hong)揚民族精神、歌頌改革成(cheng)果(guo)、宣傳典型(xing)事跡的(de)優秀作品，為廣大群眾(zhong)呈現有高(gao)度(du)、有深度(du)的(de)主題佳作。

全省分會場同步設立“主(zhu)題出(chu)版物(wu)專(zhuan)柜(ju)”，開啟線下聯展(zhan)，筑(zhu)成百(bai)店百(bai)部(bu)紅色經典圖(tu)書獻(xian)禮方陣，集(ji)中展(zhan)示(shi)展(zhan)銷(xiao)《習近平談治國理政》《中國共產黨簡(jian)史》《新征(zheng)程面對面》等重大(da)主(zhu)題出(chu)版物(wu)和(he)黨史學習教育(yu)讀物(wu)，全面展(zhan)示(shi)進入新時(shi)代黨和(he)國家各項事業取得(de)的(de)歷史性成就、發(fa)生的(de)歷史性變革，回顧(gu)百(bai)年歷程，展(zhan)現輝(hui)煌成就，引(yin)發(fa)廣大(da)群眾共鳴。

同時，各分會場集(ji)中開展主題出版物首發儀(yi)式、“紅(hong)(hong)色文化輕騎兵”、“重(zhong)溫(wen)紅(hong)(hong)色記(ji)憶(yi)”等紅(hong)(hong)色題材閱讀(du)互(hu)動活動。

吹(chui)響集結號，全(quan)省321個分會(hui)場聯展聯動

本屆(jie)南國書香節進一(yi)步深耕全(quan)民閱讀，厚(hou)植文化根基(ji)，著(zhu)力(li)拓(tuo)寬全(quan)民參展的幅度(du)、延伸全(quan)民觀展的廣度(du)、加大全(quan)民優(you)惠的力(li)度(du)、掀起全(quan)民閱讀的熱度(du)，立足“挖掘地(di)方優(you)勢、辦出地(di)方特(te)色”，在全(quan)省設置321個分會場。

各分會場統一標識、統一宣傳、統一折扣(kou)、統一氛圍，編織成一張廣泛的、立體的全民閱(yue)讀服(fu)務網(wang)，共同吹響(xiang)“2021南國(guo)書香(xiang)節”集結號。

全省分會場分布均衡，全面覆蓋市、區（縣），讓廣(guang)大(da)群眾(zhong)實現零距離(li)參(can)展(zhan)。展(zhan)覽不僅注(zhu)重主題聚焦(jiao)，思想引領(ling)，也注(zhu)重大(da)眾(zhong)閱(yue)讀(du)，活(huo)動互動，只要廣(guang)大(da)群眾(zhong)走(zou)進書店，走(zou)進圖書館，就可以近距離(li)參(can)與書香節豐富(fu)的閱(yue)讀(du)活(huo)動。

全省各(ge)地(di)分會場以新華書(shu)店、特色(se)書(shu)店為(wei)閱讀(du)發散點，同步設置“書(shu)香優選”精(jing)品出(chu)版物專柜、廣(guang)東優秀出(chu)版物專柜、中(zhong)國(guo)出(chu)版集團優秀出(chu)版物專柜，精(jing)選一(yi)批(pi)大(da)眾精(jing)品、暢銷經典、嶺南文(wen)化、地(di)方特色(se)讀(du)物，為(wei)廣(guang)大(da)群眾提(ti)供閱讀(du)指(zhi)南。

書(shu)店廣泛聯(lian)結(jie)各(ge)行各(ge)業，通過(guo)閱讀活動串聯(lian)起機關、學校、社區、企業，從而調(diao)動全省各(ge)地(di)廣大群眾參(can)與的(de)積極性(xing)。

閱(yue)讀(du)(du)活(huo)動融合本地(di)(di)特色(se)：廣州市(shi)(shi)(shi)(shi)(shi)推出“聲入人心(xin)，紅動廣州”——尋找廣州最美“悅(yue)”讀(du)(du)之聲紅色(se)經典作品(pin)誦(song)讀(du)(du)；深圳市(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)“書(shu)(shu)映百年偉(wei)業(ye)”黨(dang)(dang)史(shi)學(xue)習教育主(zhu)題(ti)展(zhan)；汕(shan)頭市(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)“書(shu)(shu)中的鄉村變遷”圖(tu)書(shu)(shu)展(zhan)；佛山(shan)市(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)“閱(yue)途(tu)，書(shu)(shu)與(yu)遠方”基層文(wen)化巡回展(zhan)；河源(yuan)市(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)盲人聽書(shu)(shu)、聾(long)啞人視聽閱(yue)讀(du)(du)活(huo)動；梅州市(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)“南粵沃土鑄偉(wei)業(ye)——中國共(gong)產黨(dang)(dang)在廣東”圖(tu)片(pian)展(zhan)；惠州市(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)“不忘(wang)初心(xin)，傳承(cheng)薪(xin)火”主(zhu)題(ti)閱(yue)讀(du)(du)活(huo)動；汕(shan)尾市(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)《熱土地(di)(di)上的紅飄(piao)帶》新書(shu)(shu)分(fen)享會(hui)；中山(shan)市(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)第三屆中山(shan)市(shi)(shi)(shi)(shi)(shi)經典誦(song)讀(du)(du)活(huo)動線下(xia)決(jue)賽；江(jiang)門市(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)黨(dang)(dang)史(shi)、僑(qiao)史(shi)故事分(fen)享會(hui)和僑(qiao)鄉特色(se)文(wen)化展(zhan)示活(huo)動；陽江(jiang)市(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)紅色(se)主(zhu)題(ti)紀錄片(pian)展(zhan)播活(huo)動；湛江(jiang)市(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)“唐(tang)詩氣度與(yu)民族自信”“儒家(jia)(jia)修身”等主(zhu)題(ti)文(wen)化講堂(tang)；茂(mao)名(ming)市(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)“書(shu)(shu)香暖山(shan)區”捐(juan)書(shu)(shu)活(huo)動；肇慶市(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)全國“兩優一(yi)先”表(biao)彰大會(hui)肇慶代表(biao)閱(yue)讀(du)(du)分(fen)享會(hui)；清遠市(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)“文(wen)明家(jia)(jia)風”書(shu)(shu)法巡展(zhan)；潮(chao)州市(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)“潮(chao)心(xin)向黨(dang)(dang)”潮(chao)州黨(dang)(dang)史(shi)印記檔案圖(tu)片(pian)展(zhan)；揭陽市(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)“書(shu)(shu)香家(jia)(jia)國情”讀(du)(du)書(shu)(shu)主(zhu)題(ti)晚會(hui)；云浮市(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)“書(shu)(shu)香鄉村”公益贈書(shu)(shu)活(huo)動。

立面觀書(shu)展，線(xian)上線(xian)下活動有機融(rong)合(he)

隨著(zhu)閱(yue)讀方式多樣(yang)化(hua)，南國書(shu)(shu)香節進一步加強線(xian)(xian)上(shang)線(xian)(xian)下(xia)融合，搭建“南國書(shu)(shu)香節云(yun)平臺”，將(jiang)線(xian)(xian)上(shang)展(zhan)示、線(xian)(xian)上(shang)銷(xiao)售、線(xian)(xian)上(shang)活(huo)動、線(xian)(xian)上(shang)公(gong)益和線(xian)(xian)下(xia)活(huo)動有機(ji)融合。廣大群(qun)眾不僅可以(yi)到分會(hui)場線(xian)(xian)下(xia)參(can)展(zhan)，也可以(yi)通(tong)過南國書(shu)(shu)香節小(xiao)程(cheng)序(xu)(xu)、羊城書(shu)(shu)展(zhan)小(xiao)程(cheng)序(xu)(xu)，在(zai)云(yun)端(duan)同享(xiang)優惠購書(shu)(shu)、參(can)與閱(yue)讀活(huo)動。

主(zhu)題出(chu)版物(wu)(wu)展銷(xiao)、“書(shu)香優選”精品(pin)出(chu)版物(wu)(wu)展銷(xiao)、廣(guang)(guang)東優秀(xiu)出(chu)版物(wu)(wu)展銷(xiao)、中國(guo)出(chu)版集團(tuan)優秀(xiu)出(chu)版物(wu)(wu)展銷(xiao)將(jiang)(jiang)在(zai)“南國(guo)書(shu)香節”小程(cheng)序(xu)同步上線(xian)(xian)，全省分會場同步開設(she)線(xian)(xian)上購(gou)書(shu)平臺，重點依托“新(xin)華通讀(du)(du)”小程(cheng)序(xu)，供全省廣(guang)(guang)大群眾(zhong)在(zai)線(xian)(xian)購(gou)書(shu)；同時，數十(shi)場新(xin)書(shu)分享會、論壇(tan)沙龍、閱讀(du)(du)活動將(jiang)(jiang)進行(xing)線(xian)(xian)上直播，并通過南國(guo)書(shu)香節小程(cheng)序(xu)全面(mian)發布，讓廣(guang)(guang)大群眾(zhong)打(da)破距離界限，實現線(xian)(xian)上參展。

今年南(nan)國書(shu)香(xiang)節開(kai)啟云(yun)互(hu)動(dong)，打造“小書(shu)房(fang)，大世界”云(yun)平臺，百(bai)位名(ming)人(ren)作(zuo)家走進自(zi)(zi)己的書(shu)房(fang)或特色書(shu)店，通過(guo)云(yun)互(hu)動(dong)，向廣(guang)大群(qun)眾推薦好書(shu)，共(gong)同(tong)參(can)與書(shu)香(xiang)節。來自(zi)(zi)廣(guang)東本土(tu)的近百(bai)名(ming)文(wen)化名(ming)人(ren)、專家學者(zhe)、作(zuo)家、閱讀(du)推廣(guang)人(ren)將下沉到全省分會場開(kai)展活動(dong)，通過(guo)講座、對談、沙龍(long)、簽售等形式，圍繞紅色題材、嶺南(nan)文(wen)化、親子教育、生(sheng)活方式等內容(rong)，深(shen)入書(shu)店一線(xian)，與廣(guang)大群(qun)眾面(mian)對面(mian)交(jiao)流。

優惠(hui)遍基層，多措并舉提高惠(hui)民滲(shen)透力

今年南國書香節繼(ji)續發(fa)揮“全(quan)(quan)民(min)閱讀主陣(zhen)地”作(zuo)用(yong)，向全(quan)(quan)省(sheng)廣大群眾推出便(bian)民(min)惠(hui)民(min)舉措(cuo)，通過文化(hua)惠(hui)民(min)助推全(quan)(quan)民(min)閱讀。全(quan)(quan)省(sheng)分會場(chang)同步推出全(quan)(quan)場(chang)圖(tu)書八折優惠(hui)，“書香之(zhi)夜”專場(chang)圖(tu)書限時七折優惠(hui)。

全(quan)省各(ge)地分會場推出多項惠(hui)(hui)(hui)民(min)(min)活(huo)動(dong)。在廣(guang)州分會場，讀(du)者(zhe)到指定書(shu)(shu)店(dian)(dian)（四閱書(shu)(shu)店(dian)(dian)·東湖店(dian)(dian)、四閱書(shu)(shu)店(dian)(dian)·琶洲店(dian)(dian)、楠楓書(shu)(shu)院、新塘書(shu)(shu)城、江高(gao)書(shu)(shu)城、北京路教材書(shu)(shu)店(dian)(dian)、吾悅(yue)青年文化(hua)空(kong)間(jian)）購書(shu)(shu)，除享受8折優(you)(you)(you)(you)惠(hui)(hui)(hui)以外，還可(ke)疊加享受工銀(yin)專項優(you)(you)(you)(you)惠(hui)(hui)(hui)。讀(du)者(zhe)使用工銀(yin)e生(sheng)活(huo)APP掃碼支付(fu)（需綁(bang)定廣(guang)州地區工銀(yin)信(xin)用卡），可(ke)享5折優(you)(you)(you)(you)惠(hui)(hui)(hui)，最(zui)高(gao)單筆優(you)(you)(you)(you)惠(hui)(hui)(hui)金額(e)可(ke)達50元。活(huo)動(dong)期間(jian)每位讀(du)者(zhe)可(ke)享受2次(ci)優(you)(you)(you)(you)惠(hui)(hui)(hui)，優(you)(you)(you)(you)惠(hui)(hui)(hui)名額(e)有限(xian)，先到先得。在“羊(yang)城書(shu)(shu)展”小程(cheng)序，將上(shang)線(xian)“清空(kong)100位讀(du)者(zhe)購物車”活(huo)動(dong)，連續10天隨(sui)機抽(chou)取10位提供限(xian)額(e)500元范圍內清空(kong)購物車的免單福利，實實在在優(you)(you)(you)(you)惠(hui)(hui)(hui)于民(min)(min)。

在中山分(fen)會(hui)(hui)場(chang)，“中山書(shu)展”云平臺將(jiang)(jiang)發(fa)(fa)放15萬電(dian)子(zi)購(gou)書(shu)券(quan)(quan)(quan)；江門分(fen)會(hui)(hui)場(chang)則通(tong)過(guo)“文化惠(hui)民，云上共享”黨史答(da)題抽(chou)獎小程序(xu)發(fa)(fa)放8萬元(yuan)(yuan)電(dian)子(zi)購(gou)書(shu)券(quan)(quan)(quan)；湛江分(fen)會(hui)(hui)場(chang)將(jiang)(jiang)通(tong)過(guo)“嶺南書(shu)香”微信(xin)公(gong)眾(zhong)號、“視(shi)聽湛江”APP、“湛江發(fa)(fa)布”微信(xin)公(gong)眾(zhong)號等(deng)平臺發(fa)(fa)放10萬元(yuan)(yuan)電(dian)子(zi)購(gou)書(shu)券(quan)(quan)(quan)；茂名分(fen)會(hui)(hui)場(chang)則向當地新華書(shu)店、市圖書(shu)館及市區4家民營書(shu)店的讀者(zhe)發(fa)(fa)放10萬元(yuan)(yuan)購(gou)書(shu)券(quan)(quan)(quan)；云浮(fu)分(fen)會(hui)(hui)場(chang)將(jiang)(jiang)通(tong)過(guo)“云報商(shang)城”派發(fa)(fa)電(dian)子(zi)購(gou)書(shu)券(quan)(quan)(quan)，同時派發(fa)(fa)紙質購(gou)書(shu)券(quan)(quan)(quan)，總額10萬元(yuan)(yuan)。

公益暖(nuan)人心，形式創新助推閱讀服務多元化(hua)

書(shu)香節期間，廣州市(shi)(shi)(shi)(shi)、深圳市(shi)(shi)(shi)(shi)、佛(fo)山市(shi)(shi)(shi)(shi)、韶關市(shi)(shi)(shi)(shi)、河源市(shi)(shi)(shi)(shi)、梅(mei)州市(shi)(shi)(shi)(shi)、惠州市(shi)(shi)(shi)(shi)、東莞市(shi)(shi)(shi)(shi)、中山市(shi)(shi)(shi)(shi)、江(jiang)門(men)市(shi)(shi)(shi)(shi)、湛(zhan)江(jiang)市(shi)(shi)(shi)(shi)、茂名市(shi)(shi)(shi)(shi)、肇(zhao)慶市(shi)(shi)(shi)(shi)、清遠市(shi)(shi)(shi)(shi)、潮州市(shi)(shi)(shi)(shi)、揭(jie)陽市(shi)(shi)(shi)(shi)的市(shi)(shi)(shi)(shi)、縣公共圖書(shu)館與當(dang)地(di)新華(hua)書(shu)店聯合舉(ju)辦“你選書(shu)，我買單”活動，凡持有當(dang)地(di)圖書(shu)館借閱卡的廣大群眾，憑借閱卡可在當(dang)地(di)指定書(shu)店或圖書(shu)館自選圖書(shu)進行借閱。

今(jin)年，鄉(xiang)鎮(zhen)流(liu)動(dong)(dong)售書(shu)(shu)活(huo)動(dong)(dong)成為南國書(shu)(shu)香節的重點公益(yi)活(huo)動(dong)(dong)，各地分會場將(jiang)在全省鄉(xiang)鎮(zhen)輪流(liu)開(kai)展流(liu)動(dong)(dong)售書(shu)(shu)活(huo)動(dong)(dong)，鄉(xiang)鎮(zhen)流(liu)動(dong)(dong)售書(shu)(shu)活(huo)動(dong)(dong)由各市縣(xian)新華書(shu)(shu)店(dian)具體(ti)開(kai)展，潮(chao)南購(gou)書(shu)(shu)中(zhong)心(xin)(xin)、博羅(luo)書(shu)(shu)城、陽山購(gou)書(shu)(shu)中(zhong)心(xin)(xin)、江門(men)購(gou)書(shu)(shu)中(zhong)心(xin)(xin)、連州購(gou)書(shu)(shu)中(zhong)心(xin)(xin)、江南購(gou)書(shu)(shu)中(zhong)心(xin)(xin)、新興購(gou)書(shu)(shu)中(zhong)心(xin)(xin)等數十(shi)家新華書(shu)(shu)店(dian)，將(jiang)陸續舉(ju)辦流(liu)動(dong)(dong)售書(shu)(shu)，把“鄉(xiang)鎮(zhen)流(liu)動(dong)(dong)售書(shu)(shu)車”開(kai)到偏遠鄉(xiang)鎮(zhen)，滿足農村群眾精神文化需求，助(zhu)力鄉(xiang)村文化振興。

防控不放松，守好(hao)成果營造安全(quan)參展環境(jing)