2021南國書(shu)香節于(yu)8月(yue)(yue)20-30日舉辦(ban)。在常態化(hua)(hua)(hua)疫(yi)情(qing)防控下(xia)(xia)，本屆南國書(shu)香節采用“線(xian)上線(xian)下(xia)(xia)結合、全省各級(ji)聯(lian)動、分散(san)同(tong)期辦(ban)展(zhan)”的(de)形式開展(zhan)，全省范圍(wei)內設立的(de)321個分會場將同(tong)頻共(gong)振，聯(lian)袂唱響閱(yue)讀協奏曲——超20萬種參展(zhan)圖(tu)書(shu)線(xian)上線(xian)下(xia)(xia)同(tong)步展(zhan)示，200多(duo)名(ming)文(wen)化(hua)(hua)(hua)名(ming)家或(huo)踏足南粵(yue)，或(huo)做(zuo)客(ke)云(yun)端，464場次文(wen)化(hua)(hua)(hua)活動潤澤嶺南，一場大眾化(hua)(hua)(hua)、多(duo)元化(hua)(hua)(hua)、立體化(hua)(hua)(hua)的(de)文(wen)化(hua)(hua)(hua)盛宴(yan)將在八(ba)月(yue)(yue)盛夏掀(xian)起滿(man)城書(shu)香。

聚焦新(xin)時代，透過出版看百年輝煌(huang)成就

今(jin)年(nian)是中國共產(chan)黨成立(li)100周年(nian)，也是我(wo)國進入“十四五(wu)”規劃、乘(cheng)勢而(er)上開啟(qi)全面建(jian)設社會(hui)主義現代化國家新征程、向(xiang)第二個百年(nian)奮斗目標進軍的開局之年(nian)。

2021南國書香節以“閱讀點(dian)(dian)亮前行的路”為年度口(kou)號，匯(hui)集主題出版重(zhong)點(dian)(dian)出版物(wu)，在全省范圍內集中展(zhan)示(shi)展(zhan)銷習近平新(xin)時代中國特(te)色社(she)會主義思想出版成(cheng)(cheng)果(guo)，重(zhong)點(dian)(dian)展(zhan)示(shi)黨史、新(xin)中國史、改革開放史、社(she)會主義發展(zhan)史等主題出版物(wu)，展(zhan)示(shi)弘(hong)揚民族精神、歌頌改革成(cheng)(cheng)果(guo)、宣傳典型(xing)事跡的優秀作品，為廣大群眾呈現(xian)有(you)高度、有(you)深(shen)度的主題佳作。

全省(sheng)分(fen)會場同步設立“主題(ti)出版物(wu)專柜”，開啟線下(xia)聯(lian)展(zhan)(zhan)，筑(zhu)成(cheng)(cheng)(cheng)百店(dian)百部紅色經典圖書獻禮(li)方(fang)陣，集中展(zhan)(zhan)示展(zhan)(zhan)銷《習(xi)近平談(tan)治(zhi)國(guo)理政》《中國(guo)共產黨(dang)簡史(shi)》《新征(zheng)程面(mian)對面(mian)》等重(zhong)大主題(ti)出版物(wu)和黨(dang)史(shi)學習(xi)教育(yu)讀(du)物(wu)，全面(mian)展(zhan)(zhan)示進入新時代黨(dang)和國(guo)家各(ge)項事業取得的歷史(shi)性(xing)成(cheng)(cheng)(cheng)就、發(fa)生的歷史(shi)性(xing)變(bian)革，回顧百年歷程，展(zhan)(zhan)現輝煌成(cheng)(cheng)(cheng)就，引發(fa)廣大群眾共鳴。

同時，各分會場集中開(kai)展(zhan)主題(ti)出版(ban)物首發(fa)儀式(shi)、“紅(hong)色文化輕騎兵(bing)”、“重溫紅(hong)色記憶”等(deng)紅(hong)色題(ti)材(cai)閱讀互動活動。

吹響集結號，全省321個分會場聯(lian)展(zhan)聯(lian)動

本(ben)屆南國書香節進一步深(shen)耕全民(min)(min)閱讀，厚植文化根基(ji)，著力拓寬(kuan)全民(min)(min)參展(zhan)的(de)幅度、延伸全民(min)(min)觀展(zhan)的(de)廣度、加大全民(min)(min)優惠(hui)的(de)力度、掀起(qi)全民(min)(min)閱讀的(de)熱度，立足“挖掘地方(fang)優勢、辦出(chu)地方(fang)特色”，在全省設置321個分會場(chang)。

各分會場統(tong)一(yi)標識、統(tong)一(yi)宣傳、統(tong)一(yi)折(zhe)扣、統(tong)一(yi)氛圍，編(bian)織(zhi)成一(yi)張廣泛(fan)的(de)、立體的(de)全民閱(yue)讀服務網，共同吹響“2021南(nan)國書香節”集結號。

全(quan)省分會(hui)場分布均衡，全(quan)面覆蓋市(shi)、區（縣），讓廣大(da)群(qun)眾實現零(ling)距(ju)離參展(zhan)。展(zhan)覽(lan)不僅注重(zhong)主題聚焦，思想引領，也注重(zhong)大(da)眾閱讀，活動(dong)(dong)互動(dong)(dong)，只要廣大(da)群(qun)眾走進(jin)書店(dian)，走進(jin)圖書館，就可(ke)以近距(ju)離參與(yu)書香(xiang)節豐富的閱讀活動(dong)(dong)。

全省各(ge)地分會(hui)場以新華書店、特色書店為(wei)閱(yue)讀發散點，同步設(she)置(zhi)“書香優選”精(jing)品出版物專柜、廣東優秀出版物專柜、中(zhong)國(guo)出版集團優秀出版物專柜，精(jing)選一批大眾(zhong)精(jing)品、暢銷經(jing)典、嶺南(nan)文化、地方特色讀物，為(wei)廣大群(qun)眾(zhong)提供(gong)閱(yue)讀指南(nan)。

書店廣泛(fan)聯(lian)結(jie)各行各業，通過閱讀活動(dong)串聯(lian)起機關、學校、社(she)區、企業，從而(er)調動(dong)全省各地廣大(da)群眾參與的積極性。

閱讀(du)活(huo)動(dong)(dong)融合本地(di)特(te)(te)色(se)：廣州(zhou)(zhou)市(shi)(shi)(shi)(shi)(shi)(shi)推出“聲(sheng)入人心，紅動(dong)(dong)廣州(zhou)(zhou)”——尋找廣州(zhou)(zhou)最美“悅”讀(du)之聲(sheng)紅色(se)經(jing)典(dian)作(zuo)品誦(song)讀(du)；深圳市(shi)(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)“書(shu)(shu)(shu)映百年偉業(ye)”黨(dang)史學習教育主(zhu)題展(zhan)；汕頭(tou)市(shi)(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)“書(shu)(shu)(shu)中(zhong)(zhong)的鄉(xiang)村變遷”圖(tu)書(shu)(shu)(shu)展(zhan)；佛山市(shi)(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)“閱途，書(shu)(shu)(shu)與(yu)遠(yuan)方”基層文化(hua)巡(xun)回展(zhan)；河源市(shi)(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)盲人聽(ting)書(shu)(shu)(shu)、聾啞人視聽(ting)閱讀(du)活(huo)動(dong)(dong)；梅州(zhou)(zhou)市(shi)(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)“南(nan)粵(yue)沃土(tu)鑄偉業(ye)——中(zhong)(zhong)國共產黨(dang)在廣東”圖(tu)片(pian)(pian)展(zhan)；惠(hui)州(zhou)(zhou)市(shi)(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)“不忘初心，傳承薪火(huo)”主(zhu)題閱讀(du)活(huo)動(dong)(dong)；汕尾(wei)市(shi)(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)《熱土(tu)地(di)上的紅飄帶》新(xin)書(shu)(shu)(shu)分享(xiang)會(hui)；中(zhong)(zhong)山市(shi)(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)第三屆中(zhong)(zhong)山市(shi)(shi)(shi)(shi)(shi)(shi)經(jing)典(dian)誦(song)讀(du)活(huo)動(dong)(dong)線(xian)下(xia)決賽(sai)；江(jiang)(jiang)門(men)市(shi)(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)黨(dang)史、僑史故事分享(xiang)會(hui)和僑鄉(xiang)特(te)(te)色(se)文化(hua)展(zhan)示活(huo)動(dong)(dong)；陽江(jiang)(jiang)市(shi)(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)紅色(se)主(zhu)題紀錄(lu)片(pian)(pian)展(zhan)播(bo)活(huo)動(dong)(dong)；湛江(jiang)(jiang)市(shi)(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)“唐詩氣(qi)度與(yu)民(min)族(zu)自信”“儒家(jia)修身(shen)”等主(zhu)題文化(hua)講堂；茂名市(shi)(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)“書(shu)(shu)(shu)香(xiang)暖山區”捐書(shu)(shu)(shu)活(huo)動(dong)(dong)；肇慶市(shi)(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)全國“兩優一先(xian)”表彰大會(hui)肇慶代表閱讀(du)分享(xiang)會(hui)；清遠(yuan)市(shi)(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)“文明家(jia)風(feng)”書(shu)(shu)(shu)法巡(xun)展(zhan)；潮州(zhou)(zhou)市(shi)(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)“潮心向黨(dang)”潮州(zhou)(zhou)黨(dang)史印記檔(dang)案圖(tu)片(pian)(pian)展(zhan)；揭(jie)陽市(shi)(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)“書(shu)(shu)(shu)香(xiang)家(jia)國情”讀(du)書(shu)(shu)(shu)主(zhu)題晚(wan)會(hui)；云浮市(shi)(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)“書(shu)(shu)(shu)香(xiang)鄉(xiang)村”公益贈書(shu)(shu)(shu)活(huo)動(dong)(dong)。

立面觀書展，線上線下活(huo)動有(you)機融合

隨(sui)著(zhu)閱(yue)讀(du)方式多樣化，南(nan)國(guo)(guo)書(shu)香(xiang)節進一步加強線(xian)上(shang)(shang)(shang)線(xian)下融合，搭建“南(nan)國(guo)(guo)書(shu)香(xiang)節云平(ping)臺”，將(jiang)線(xian)上(shang)(shang)(shang)展(zhan)示、線(xian)上(shang)(shang)(shang)銷售、線(xian)上(shang)(shang)(shang)活(huo)動、線(xian)上(shang)(shang)(shang)公益(yi)和線(xian)下活(huo)動有(you)機融合。廣大群眾不僅可(ke)以到分會場(chang)線(xian)下參展(zhan)，也可(ke)以通過南(nan)國(guo)(guo)書(shu)香(xiang)節小(xiao)程序、羊城書(shu)展(zhan)小(xiao)程序，在云端同享優惠購(gou)書(shu)、參與閱(yue)讀(du)活(huo)動。

主題出(chu)(chu)(chu)版物(wu)展(zhan)銷、“書(shu)(shu)(shu)香(xiang)優選”精(jing)品出(chu)(chu)(chu)版物(wu)展(zhan)銷、廣東優秀(xiu)出(chu)(chu)(chu)版物(wu)展(zhan)銷、中國(guo)(guo)出(chu)(chu)(chu)版集團優秀(xiu)出(chu)(chu)(chu)版物(wu)展(zhan)銷將(jiang)在(zai)“南(nan)國(guo)(guo)書(shu)(shu)(shu)香(xiang)節”小程序(xu)同(tong)(tong)步上(shang)(shang)(shang)線(xian)，全(quan)省(sheng)分會場(chang)同(tong)(tong)步開設線(xian)上(shang)(shang)(shang)購書(shu)(shu)(shu)平臺(tai)，重點依(yi)托(tuo)“新(xin)華通讀”小程序(xu)，供全(quan)省(sheng)廣大(da)群(qun)(qun)眾在(zai)線(xian)購書(shu)(shu)(shu)；同(tong)(tong)時，數十場(chang)新(xin)書(shu)(shu)(shu)分享(xiang)會、論壇沙龍、閱讀活(huo)動將(jiang)進行線(xian)上(shang)(shang)(shang)直播，并通過南(nan)國(guo)(guo)書(shu)(shu)(shu)香(xiang)節小程序(xu)全(quan)面發布(bu)，讓廣大(da)群(qun)(qun)眾打(da)破距離界限，實現線(xian)上(shang)(shang)(shang)參展(zhan)。

今年(nian)南國(guo)書(shu)香節開啟云(yun)(yun)互動(dong)，打(da)造“小(xiao)書(shu)房，大(da)(da)世界”云(yun)(yun)平臺，百(bai)位(wei)名(ming)人作(zuo)家走進自己的書(shu)房或特色(se)書(shu)店，通過云(yun)(yun)互動(dong)，向廣(guang)大(da)(da)群眾(zhong)推(tui)薦好書(shu)，共(gong)同參(can)與書(shu)香節。來自廣(guang)東本土的近百(bai)名(ming)文化名(ming)人、專家學者、作(zuo)家、閱讀推(tui)廣(guang)人將(jiang)下沉(chen)到全省分會場(chang)開展活(huo)動(dong)，通過講座、對(dui)談、沙(sha)龍、簽售等(deng)形式，圍繞(rao)紅(hong)色(se)題(ti)材(cai)、嶺南文化、親子教(jiao)育、生(sheng)活(huo)方式等(deng)內容，深入書(shu)店一(yi)線，與廣(guang)大(da)(da)群眾(zhong)面對(dui)面交(jiao)流。

優惠(hui)遍(bian)基(ji)層，多措并舉提高惠(hui)民滲透力

今(jin)年南國書香節繼續發(fa)揮“全(quan)民(min)閱讀主陣地(di)”作用，向全(quan)省廣大群眾推出便民(min)惠民(min)舉措，通過(guo)文(wen)化惠民(min)助推全(quan)民(min)閱讀。全(quan)省分會(hui)場同步推出全(quan)場圖書八(ba)折(zhe)優惠，“書香之夜”專(zhuan)場圖書限時七折(zhe)優惠。

全省各地(di)分會場(chang)推(tui)出多項惠(hui)(hui)(hui)(hui)民活(huo)(huo)動。在(zai)廣州分會場(chang)，讀者到(dao)指定(ding)書(shu)店(dian)(dian)（四閱書(shu)店(dian)(dian)·東湖店(dian)(dian)、四閱書(shu)店(dian)(dian)·琶洲店(dian)(dian)、楠楓(feng)書(shu)院、新塘書(shu)城(cheng)、江高書(shu)城(cheng)、北京(jing)路教材書(shu)店(dian)(dian)、吾悅青(qing)年文化空間(jian)）購書(shu)，除享受8折優(you)(you)(you)惠(hui)(hui)(hui)(hui)以外，還可疊加享受工(gong)銀(yin)專項優(you)(you)(you)惠(hui)(hui)(hui)(hui)。讀者使(shi)用工(gong)銀(yin)e生活(huo)(huo)APP掃碼支付（需綁定(ding)廣州地(di)區工(gong)銀(yin)信用卡），可享5折優(you)(you)(you)惠(hui)(hui)(hui)(hui)，最高單(dan)筆優(you)(you)(you)惠(hui)(hui)(hui)(hui)金額可達50元。活(huo)(huo)動期(qi)間(jian)每位讀者可享受2次(ci)優(you)(you)(you)惠(hui)(hui)(hui)(hui)，優(you)(you)(you)惠(hui)(hui)(hui)(hui)名(ming)額有限，先(xian)到(dao)先(xian)得。在(zai)“羊城(cheng)書(shu)展”小程序，將上線“清空100位讀者購物車”活(huo)(huo)動，連續10天隨機抽取10位提供限額500元范圍(wei)內清空購物車的免單(dan)福利，實實在(zai)在(zai)優(you)(you)(you)惠(hui)(hui)(hui)(hui)于(yu)民。

在中(zhong)山分(fen)(fen)會(hui)場，“中(zhong)山書(shu)展(zhan)”云(yun)(yun)平臺將(jiang)發(fa)放(fang)(fang)15萬(wan)電(dian)子購書(shu)券(quan)(quan)(quan)(quan)；江(jiang)門分(fen)(fen)會(hui)場則通(tong)過“文(wen)化惠(hui)民，云(yun)(yun)上共享”黨史(shi)答題抽獎(jiang)小程序發(fa)放(fang)(fang)8萬(wan)元電(dian)子購書(shu)券(quan)(quan)(quan)(quan)；湛(zhan)江(jiang)分(fen)(fen)會(hui)場將(jiang)通(tong)過“嶺南書(shu)香(xiang)”微(wei)信公(gong)眾號(hao)、“視聽湛(zhan)江(jiang)”APP、“湛(zhan)江(jiang)發(fa)布(bu)”微(wei)信公(gong)眾號(hao)等平臺發(fa)放(fang)(fang)10萬(wan)元電(dian)子購書(shu)券(quan)(quan)(quan)(quan)；茂名(ming)分(fen)(fen)會(hui)場則向(xiang)當(dang)地(di)新華書(shu)店(dian)、市(shi)圖書(shu)館及(ji)市(shi)區4家(jia)民營書(shu)店(dian)的(de)讀者發(fa)放(fang)(fang)10萬(wan)元購書(shu)券(quan)(quan)(quan)(quan)；云(yun)(yun)浮分(fen)(fen)會(hui)場將(jiang)通(tong)過“云(yun)(yun)報商城”派發(fa)電(dian)子購書(shu)券(quan)(quan)(quan)(quan)，同時派發(fa)紙質購書(shu)券(quan)(quan)(quan)(quan)，總額10萬(wan)元。

公益(yi)暖人心，形式創新(xin)助推(tui)閱讀(du)服務多(duo)元化

書(shu)(shu)(shu)香節期間，廣州市(shi)(shi)(shi)(shi)、深圳市(shi)(shi)(shi)(shi)、佛山市(shi)(shi)(shi)(shi)、韶關市(shi)(shi)(shi)(shi)、河源市(shi)(shi)(shi)(shi)、梅州市(shi)(shi)(shi)(shi)、惠(hui)州市(shi)(shi)(shi)(shi)、東莞市(shi)(shi)(shi)(shi)、中山市(shi)(shi)(shi)(shi)、江(jiang)門市(shi)(shi)(shi)(shi)、湛江(jiang)市(shi)(shi)(shi)(shi)、茂名市(shi)(shi)(shi)(shi)、肇慶市(shi)(shi)(shi)(shi)、清遠市(shi)(shi)(shi)(shi)、潮州市(shi)(shi)(shi)(shi)、揭陽(yang)市(shi)(shi)(shi)(shi)的(de)(de)市(shi)(shi)(shi)(shi)、縣公共圖(tu)(tu)書(shu)(shu)(shu)館(guan)與當地新華(hua)書(shu)(shu)(shu)店(dian)聯合(he)舉(ju)辦“你(ni)選(xuan)書(shu)(shu)(shu)，我買單”活動，凡持有(you)當地圖(tu)(tu)書(shu)(shu)(shu)館(guan)借(jie)閱卡的(de)(de)廣大群眾，憑(ping)借(jie)閱卡可在當地指定書(shu)(shu)(shu)店(dian)或圖(tu)(tu)書(shu)(shu)(shu)館(guan)自選(xuan)圖(tu)(tu)書(shu)(shu)(shu)進(jin)行借(jie)閱。

今年，鄉鎮(zhen)(zhen)流(liu)(liu)動(dong)售(shou)(shou)書(shu)活(huo)動(dong)成為南國(guo)書(shu)香節(jie)的重(zhong)點公益活(huo)動(dong)，各地分會場將在全省鄉鎮(zhen)(zhen)輪流(liu)(liu)開展流(liu)(liu)動(dong)售(shou)(shou)書(shu)活(huo)動(dong)，鄉鎮(zhen)(zhen)流(liu)(liu)動(dong)售(shou)(shou)書(shu)活(huo)動(dong)由(you)各市縣(xian)新華書(shu)店具體(ti)開展，潮南購(gou)書(shu)中(zhong)(zhong)心(xin)、博(bo)羅書(shu)城、陽山購(gou)書(shu)中(zhong)(zhong)心(xin)、江門購(gou)書(shu)中(zhong)(zhong)心(xin)、連州購(gou)書(shu)中(zhong)(zhong)心(xin)、江南購(gou)書(shu)中(zhong)(zhong)心(xin)、新興購(gou)書(shu)中(zhong)(zhong)心(xin)等數(shu)十(shi)家新華書(shu)店，將陸續舉(ju)辦流(liu)(liu)動(dong)售(shou)(shou)書(shu)，把“鄉鎮(zhen)(zhen)流(liu)(liu)動(dong)售(shou)(shou)書(shu)車”開到偏遠鄉鎮(zhen)(zhen)，滿足農村群眾精神文化需求，助力鄉村文化振興。

防控不放松，守(shou)好(hao)成果營造安(an)全參展環境