2021南(nan)國書香(xiang)(xiang)節于8月20-30日舉辦(ban)。在常態化(hua)(hua)(hua)(hua)疫情防控下，本屆(jie)南(nan)國書香(xiang)(xiang)節采用“線上線下結合、全省(sheng)各級聯動、分散(san)同期(qi)辦(ban)展(zhan)(zhan)”的(de)形式開展(zhan)(zhan)，全省(sheng)范圍內設立(li)的(de)321個分會場(chang)(chang)將(jiang)同頻共(gong)振(zhen)，聯袂(mei)唱響閱讀協奏曲——超(chao)20萬(wan)種參展(zhan)(zhan)圖(tu)書線上線下同步展(zhan)(zhan)示(shi)，200多名(ming)文化(hua)(hua)(hua)(hua)名(ming)家或(huo)踏足南(nan)粵，或(huo)做客云端，464場(chang)(chang)次文化(hua)(hua)(hua)(hua)活動潤澤嶺南(nan)，一場(chang)(chang)大眾化(hua)(hua)(hua)(hua)、多元化(hua)(hua)(hua)(hua)、立(li)體(ti)化(hua)(hua)(hua)(hua)的(de)文化(hua)(hua)(hua)(hua)盛宴將(jiang)在八月盛夏(xia)掀起滿(man)城書香(xiang)(xiang)。

聚焦新時代，透過出版看(kan)百年輝煌成(cheng)就

今年是中國共產(chan)黨成(cheng)立100周年，也是我國進入“十(shi)四五”規(gui)劃、乘勢而(er)上(shang)開啟(qi)全面建(jian)設社會主義現代化國家(jia)新(xin)征程、向第二個百年奮斗目(mu)標進軍(jun)的開局之年。

2021南國書香(xiang)節以“閱讀點亮前行的路”為年(nian)度口號，匯(hui)集主(zhu)題(ti)(ti)出(chu)版(ban)(ban)重點出(chu)版(ban)(ban)物(wu)，在全省范圍內集中展示(shi)展銷習近平新(xin)時(shi)代中國特(te)色社會主(zhu)義思想出(chu)版(ban)(ban)成(cheng)果(guo)，重點展示(shi)黨史、新(xin)中國史、改革開放史、社會主(zhu)義發(fa)展史等主(zhu)題(ti)(ti)出(chu)版(ban)(ban)物(wu)，展示(shi)弘揚民族(zu)精神、歌(ge)頌(song)改革成(cheng)果(guo)、宣(xuan)傳典型事跡的優秀(xiu)作品，為廣大群眾(zhong)呈現有高度、有深(shen)度的主(zhu)題(ti)(ti)佳作。

全(quan)省分會場同步設立“主(zhu)(zhu)題出(chu)版物專柜(ju)”，開(kai)啟(qi)線下聯展，筑成(cheng)百店(dian)百部紅色(se)經典圖書獻禮方陣(zhen)，集中(zhong)展示(shi)展銷《習近平談(tan)治國(guo)理政(zheng)》《中(zhong)國(guo)共產黨簡史(shi)》《新(xin)征程面對面》等重大主(zhu)(zhu)題出(chu)版物和(he)黨史(shi)學習教育讀(du)物，全(quan)面展示(shi)進入新(xin)時代黨和(he)國(guo)家各項事業(ye)取得的歷(li)(li)史(shi)性成(cheng)就、發(fa)生的歷(li)(li)史(shi)性變(bian)革(ge)，回顧百年歷(li)(li)程，展現輝煌成(cheng)就，引(yin)發(fa)廣大群眾共鳴。

同時，各分會場集中開展主題出(chu)版(ban)物(wu)首發儀式、“紅色(se)文化輕騎兵(bing)”、“重溫紅色(se)記憶”等紅色(se)題材閱(yue)讀互(hu)動活(huo)動。

吹(chui)響集結號，全(quan)省321個(ge)分會場聯展聯動

本屆南國(guo)書香節進一(yi)步深耕全(quan)民(min)閱讀，厚植文(wen)化(hua)根基，著力拓寬全(quan)民(min)參展的(de)(de)幅度(du)(du)、延伸全(quan)民(min)觀展的(de)(de)廣度(du)(du)、加大(da)全(quan)民(min)優惠的(de)(de)力度(du)(du)、掀(xian)起全(quan)民(min)閱讀的(de)(de)熱(re)度(du)(du)，立足“挖掘地方(fang)優勢、辦出(chu)地方(fang)特色”，在全(quan)省設置321個(ge)分會(hui)場。

各分會(hui)場統一(yi)(yi)(yi)標識、統一(yi)(yi)(yi)宣傳、統一(yi)(yi)(yi)折(zhe)扣、統一(yi)(yi)(yi)氛圍，編織成一(yi)(yi)(yi)張廣泛(fan)的、立體(ti)(ti)的全(quan)民閱讀服(fu)務網(wang)，共同吹響“2021南國(guo)書香節(jie)”集結號。

全(quan)省分(fen)會場分(fen)布均(jun)衡(heng)，全(quan)面覆(fu)蓋市(shi)、區（縣），讓廣(guang)大(da)群(qun)眾(zhong)實現(xian)零距(ju)離(li)參(can)展(zhan)。展(zhan)覽不僅注重(zhong)主(zhu)題聚焦，思想引領(ling)，也注重(zhong)大(da)眾(zhong)閱讀，活(huo)動互動，只(zhi)要廣(guang)大(da)群(qun)眾(zhong)走進書店，走進圖書館，就可以近距(ju)離(li)參(can)與書香節豐富的閱讀活(huo)動。

全省各地分會場以新(xin)華書店、特色(se)書店為閱讀發散點(dian)，同步(bu)設置(zhi)“書香優(you)選”精品(pin)出(chu)版物(wu)專柜(ju)(ju)、廣(guang)東(dong)優(you)秀出(chu)版物(wu)專柜(ju)(ju)、中國出(chu)版集團(tuan)優(you)秀出(chu)版物(wu)專柜(ju)(ju)，精選一批大眾精品(pin)、暢銷經(jing)典、嶺南文化、地方特色(se)讀物(wu)，為廣(guang)大群眾提供閱讀指南。

書店(dian)廣泛(fan)聯結各(ge)(ge)行各(ge)(ge)業，通(tong)過閱讀活(huo)動(dong)串聯起機關(guan)、學校、社區、企業，從而調(diao)動(dong)全省各(ge)(ge)地廣大群眾參與的積極性。

閱(yue)讀(du)活(huo)動(dong)(dong)融(rong)合(he)本地特(te)色(se)：廣(guang)州(zhou)市(shi)(shi)(shi)(shi)(shi)(shi)推(tui)出“聲入人(ren)心，紅動(dong)(dong)廣(guang)州(zhou)”——尋找(zhao)廣(guang)州(zhou)最美“悅(yue)”讀(du)之(zhi)聲紅色(se)經(jing)典(dian)作品誦讀(du)；深圳市(shi)(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)“書(shu)映百年偉業(ye)”黨(dang)(dang)(dang)史學習教育主(zhu)(zhu)(zhu)題(ti)(ti)展(zhan)(zhan)；汕頭市(shi)(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)“書(shu)中(zhong)(zhong)的(de)鄉(xiang)村(cun)變遷”圖(tu)書(shu)展(zhan)(zhan)；佛山(shan)市(shi)(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)“閱(yue)途，書(shu)與(yu)遠方”基層文(wen)化巡回展(zhan)(zhan)；河(he)源市(shi)(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)盲(mang)人(ren)聽書(shu)、聾(long)啞人(ren)視聽閱(yue)讀(du)活(huo)動(dong)(dong)；梅州(zhou)市(shi)(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)“南粵(yue)沃土鑄偉業(ye)——中(zhong)(zhong)國共產黨(dang)(dang)(dang)在(zai)廣(guang)東”圖(tu)片展(zhan)(zhan)；惠州(zhou)市(shi)(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)“不忘(wang)初心，傳承薪(xin)火”主(zhu)(zhu)(zhu)題(ti)(ti)閱(yue)讀(du)活(huo)動(dong)(dong)；汕尾市(shi)(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)《熱土地上的(de)紅飄帶》新書(shu)分享會(hui)；中(zhong)(zhong)山(shan)市(shi)(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)第三屆中(zhong)(zhong)山(shan)市(shi)(shi)(shi)(shi)(shi)(shi)經(jing)典(dian)誦讀(du)活(huo)動(dong)(dong)線(xian)下決賽；江(jiang)門市(shi)(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)黨(dang)(dang)(dang)史、僑史故事分享會(hui)和僑鄉(xiang)特(te)色(se)文(wen)化展(zhan)(zhan)示活(huo)動(dong)(dong)；陽(yang)(yang)江(jiang)市(shi)(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)紅色(se)主(zhu)(zhu)(zhu)題(ti)(ti)紀錄片展(zhan)(zhan)播活(huo)動(dong)(dong)；湛(zhan)江(jiang)市(shi)(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)“唐詩氣(qi)度與(yu)民族自信”“儒家修(xiu)身(shen)”等主(zhu)(zhu)(zhu)題(ti)(ti)文(wen)化講堂；茂名(ming)市(shi)(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)“書(shu)香(xiang)暖山(shan)區”捐書(shu)活(huo)動(dong)(dong)；肇(zhao)慶(qing)市(shi)(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)全國“兩優一(yi)先(xian)”表彰大(da)會(hui)肇(zhao)慶(qing)代表閱(yue)讀(du)分享會(hui)；清遠市(shi)(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)“文(wen)明(ming)家風”書(shu)法巡展(zhan)(zhan)；潮(chao)州(zhou)市(shi)(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)“潮(chao)心向黨(dang)(dang)(dang)”潮(chao)州(zhou)黨(dang)(dang)(dang)史印記檔案圖(tu)片展(zhan)(zhan)；揭(jie)陽(yang)(yang)市(shi)(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)“書(shu)香(xiang)家國情”讀(du)書(shu)主(zhu)(zhu)(zhu)題(ti)(ti)晚會(hui)；云浮市(shi)(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)“書(shu)香(xiang)鄉(xiang)村(cun)”公益(yi)贈書(shu)活(huo)動(dong)(dong)。

立面觀書展，線上(shang)線下活動有機融合

隨(sui)著閱讀方式多樣化，南(nan)(nan)國(guo)書香(xiang)節進一步加強線(xian)(xian)(xian)(xian)上線(xian)(xian)(xian)(xian)下融合，搭(da)建(jian)“南(nan)(nan)國(guo)書香(xiang)節云平臺”，將線(xian)(xian)(xian)(xian)上展示、線(xian)(xian)(xian)(xian)上銷售(shou)、線(xian)(xian)(xian)(xian)上活(huo)動(dong)、線(xian)(xian)(xian)(xian)上公益和線(xian)(xian)(xian)(xian)下活(huo)動(dong)有(you)機融合。廣大(da)群眾不僅(jin)可以(yi)到分會場線(xian)(xian)(xian)(xian)下參展，也可以(yi)通(tong)過南(nan)(nan)國(guo)書香(xiang)節小程序(xu)、羊(yang)城書展小程序(xu)，在云端同(tong)享優惠購書、參與閱讀活(huo)動(dong)。

主題出版(ban)物(wu)展銷(xiao)(xiao)、“書(shu)(shu)香優選”精品出版(ban)物(wu)展銷(xiao)(xiao)、廣東優秀(xiu)出版(ban)物(wu)展銷(xiao)(xiao)、中國出版(ban)集團優秀(xiu)出版(ban)物(wu)展銷(xiao)(xiao)將在(zai)“南國書(shu)(shu)香節”小程(cheng)序(xu)同步(bu)上(shang)線，全(quan)省(sheng)分(fen)會場同步(bu)開設(she)線上(shang)購(gou)書(shu)(shu)平臺(tai)，重點依(yi)托“新華(hua)通讀”小程(cheng)序(xu)，供全(quan)省(sheng)廣大(da)群眾(zhong)在(zai)線購(gou)書(shu)(shu)；同時(shi)，數十場新書(shu)(shu)分(fen)享會、論壇(tan)沙(sha)龍、閱(yue)讀活動將進行(xing)線上(shang)直播，并通過南國書(shu)(shu)香節小程(cheng)序(xu)全(quan)面發布(bu)，讓廣大(da)群眾(zhong)打破(po)距離界限，實現(xian)線上(shang)參展。

今年(nian)南(nan)(nan)國(guo)書香節開啟云(yun)互動，打造“小書房(fang)，大(da)世界”云(yun)平(ping)臺(tai)，百(bai)位名(ming)人作(zuo)家走進自己的書房(fang)或特(te)色書店(dian)，通(tong)過云(yun)互動，向廣(guang)大(da)群眾(zhong)推(tui)薦好書，共同參與(yu)書香節。來(lai)自廣(guang)東(dong)本土的近(jin)百(bai)名(ming)文(wen)化名(ming)人、專家學者、作(zuo)家、閱讀推(tui)廣(guang)人將下(xia)沉到全(quan)省分會場開展活動，通(tong)過講座(zuo)、對(dui)(dui)談、沙(sha)龍、簽售等形式，圍繞紅色題(ti)材、嶺南(nan)(nan)文(wen)化、親子(zi)教育、生活方式等內容，深入書店(dian)一(yi)線，與(yu)廣(guang)大(da)群眾(zhong)面(mian)對(dui)(dui)面(mian)交流。

優惠遍(bian)基層，多措(cuo)并舉提高惠民(min)滲透力

今(jin)年南國書香節繼續發揮“全(quan)民(min)閱讀主陣地”作(zuo)用(yong)，向全(quan)省廣大群眾推(tui)(tui)出便民(min)惠民(min)舉措，通過文化惠民(min)助推(tui)(tui)全(quan)民(min)閱讀。全(quan)省分會場(chang)(chang)同步推(tui)(tui)出全(quan)場(chang)(chang)圖書八折(zhe)優惠，“書香之夜”專(zhuan)場(chang)(chang)圖書限時七折(zhe)優惠。

全省各地分會場推出多(duo)項惠(hui)(hui)民活(huo)動。在(zai)廣州(zhou)(zhou)分會場，讀(du)者到指(zhi)定書(shu)(shu)(shu)店(dian)（四閱(yue)書(shu)(shu)(shu)店(dian)·東(dong)湖店(dian)、四閱(yue)書(shu)(shu)(shu)店(dian)·琶洲(zhou)店(dian)、楠楓書(shu)(shu)(shu)院、新塘書(shu)(shu)(shu)城(cheng)、江高(gao)書(shu)(shu)(shu)城(cheng)、北京路(lu)教材書(shu)(shu)(shu)店(dian)、吾悅青年文化空間(jian)(jian)）購書(shu)(shu)(shu)，除享受8折優(you)惠(hui)(hui)以外，還可疊加(jia)享受工(gong)銀專項優(you)惠(hui)(hui)。讀(du)者使(shi)用工(gong)銀e生活(huo)APP掃碼支付(fu)（需綁(bang)定廣州(zhou)(zhou)地區工(gong)銀信用卡），可享5折優(you)惠(hui)(hui)，最高(gao)單筆(bi)優(you)惠(hui)(hui)金額可達50元(yuan)。活(huo)動期間(jian)(jian)每位(wei)讀(du)者可享受2次優(you)惠(hui)(hui)，優(you)惠(hui)(hui)名額有限，先到先得。在(zai)“羊城(cheng)書(shu)(shu)(shu)展(zhan)”小(xiao)程序，將上(shang)線“清(qing)空100位(wei)讀(du)者購物(wu)車”活(huo)動，連(lian)續10天隨機抽取10位(wei)提(ti)供限額500元(yuan)范圍內清(qing)空購物(wu)車的免單福利，實(shi)(shi)實(shi)(shi)在(zai)在(zai)優(you)惠(hui)(hui)于民。

在中(zhong)山分(fen)會(hui)(hui)場(chang)，“中(zhong)山書(shu)(shu)(shu)(shu)展”云(yun)平臺(tai)將(jiang)發(fa)(fa)(fa)放15萬(wan)電(dian)(dian)子購(gou)(gou)(gou)書(shu)(shu)(shu)(shu)券；江門分(fen)會(hui)(hui)場(chang)則(ze)通(tong)過(guo)“文化惠民，云(yun)上共(gong)享(xiang)”黨史答題抽獎(jiang)小程序(xu)發(fa)(fa)(fa)放8萬(wan)元電(dian)(dian)子購(gou)(gou)(gou)書(shu)(shu)(shu)(shu)券；湛(zhan)江分(fen)會(hui)(hui)場(chang)將(jiang)通(tong)過(guo)“嶺南書(shu)(shu)(shu)(shu)香”微信公眾號、“視聽(ting)湛(zhan)江”APP、“湛(zhan)江發(fa)(fa)(fa)布”微信公眾號等平臺(tai)發(fa)(fa)(fa)放10萬(wan)元電(dian)(dian)子購(gou)(gou)(gou)書(shu)(shu)(shu)(shu)券；茂名(ming)分(fen)會(hui)(hui)場(chang)則(ze)向(xiang)當地新華書(shu)(shu)(shu)(shu)店(dian)、市圖書(shu)(shu)(shu)(shu)館及市區4家民營(ying)書(shu)(shu)(shu)(shu)店(dian)的讀者發(fa)(fa)(fa)放10萬(wan)元購(gou)(gou)(gou)書(shu)(shu)(shu)(shu)券；云(yun)浮(fu)分(fen)會(hui)(hui)場(chang)將(jiang)通(tong)過(guo)“云(yun)報商(shang)城”派發(fa)(fa)(fa)電(dian)(dian)子購(gou)(gou)(gou)書(shu)(shu)(shu)(shu)券，同時派發(fa)(fa)(fa)紙質購(gou)(gou)(gou)書(shu)(shu)(shu)(shu)券，總額10萬(wan)元。

公益暖人心，形式創新(xin)助推閱讀服務(wu)多元化

書(shu)(shu)香節期(qi)間，廣州(zhou)(zhou)(zhou)市(shi)(shi)(shi)(shi)(shi)、深圳市(shi)(shi)(shi)(shi)(shi)、佛山(shan)市(shi)(shi)(shi)(shi)(shi)、韶關市(shi)(shi)(shi)(shi)(shi)、河源市(shi)(shi)(shi)(shi)(shi)、梅(mei)州(zhou)(zhou)(zhou)市(shi)(shi)(shi)(shi)(shi)、惠州(zhou)(zhou)(zhou)市(shi)(shi)(shi)(shi)(shi)、東莞市(shi)(shi)(shi)(shi)(shi)、中(zhong)山(shan)市(shi)(shi)(shi)(shi)(shi)、江門(men)市(shi)(shi)(shi)(shi)(shi)、湛江市(shi)(shi)(shi)(shi)(shi)、茂名市(shi)(shi)(shi)(shi)(shi)、肇慶市(shi)(shi)(shi)(shi)(shi)、清遠市(shi)(shi)(shi)(shi)(shi)、潮(chao)州(zhou)(zhou)(zhou)市(shi)(shi)(shi)(shi)(shi)、揭陽市(shi)(shi)(shi)(shi)(shi)的(de)市(shi)(shi)(shi)(shi)(shi)、縣公共圖(tu)(tu)(tu)書(shu)(shu)館與當地(di)新華(hua)書(shu)(shu)店(dian)聯合舉辦(ban)“你選(xuan)書(shu)(shu)，我買單”活(huo)動，凡持(chi)有當地(di)圖(tu)(tu)(tu)書(shu)(shu)館借閱卡(ka)的(de)廣大(da)群(qun)眾，憑借閱卡(ka)可在當地(di)指定書(shu)(shu)店(dian)或圖(tu)(tu)(tu)書(shu)(shu)館自選(xuan)圖(tu)(tu)(tu)書(shu)(shu)進行借閱。

今年，鄉(xiang)(xiang)鎮(zhen)流動(dong)售(shou)書(shu)(shu)活(huo)動(dong)成為南(nan)國書(shu)(shu)香(xiang)節的重點公益活(huo)動(dong)，各(ge)地分會場將在(zai)全省鄉(xiang)(xiang)鎮(zhen)輪流開展(zhan)流動(dong)售(shou)書(shu)(shu)活(huo)動(dong)，鄉(xiang)(xiang)鎮(zhen)流動(dong)售(shou)書(shu)(shu)活(huo)動(dong)由各(ge)市縣新(xin)華(hua)書(shu)(shu)店具體開展(zhan)，潮南(nan)購(gou)(gou)書(shu)(shu)中(zhong)心(xin)、博羅書(shu)(shu)城、陽(yang)山購(gou)(gou)書(shu)(shu)中(zhong)心(xin)、江門(men)購(gou)(gou)書(shu)(shu)中(zhong)心(xin)、連州購(gou)(gou)書(shu)(shu)中(zhong)心(xin)、江南(nan)購(gou)(gou)書(shu)(shu)中(zhong)心(xin)、新(xin)興(xing)購(gou)(gou)書(shu)(shu)中(zhong)心(xin)等數十家新(xin)華(hua)書(shu)(shu)店，將陸(lu)續舉辦流動(dong)售(shou)書(shu)(shu)，把“鄉(xiang)(xiang)鎮(zhen)流動(dong)售(shou)書(shu)(shu)車(che)”開到偏遠鄉(xiang)(xiang)鎮(zhen)，滿足(zu)農村(cun)群眾精(jing)神文化需求，助力(li)鄉(xiang)(xiang)村(cun)文化振興(xing)。

防控不(bu)放松，守好(hao)成果營(ying)造安全參展環境