2021南(nan)國書香節于8月(yue)20-30日舉辦。在常態化疫情防(fang)控下，本屆(jie)南(nan)國書香節采用“線上(shang)(shang)線下結合、全(quan)省(sheng)各級聯動(dong)、分散同(tong)期(qi)辦展”的形式開(kai)展，全(quan)省(sheng)范(fan)圍(wei)內設(she)立的321個(ge)分會場(chang)將同(tong)頻共振，聯袂唱響(xiang)閱(yue)讀協奏曲——超20萬(wan)種參(can)展圖書線上(shang)(shang)線下同(tong)步展示，200多(duo)名(ming)文化名(ming)家或踏足南(nan)粵，或做客云(yun)端，464場(chang)次(ci)文化活動(dong)潤(run)澤(ze)嶺南(nan)，一場(chang)大(da)眾化、多(duo)元化、立體(ti)化的文化盛(sheng)宴將在八月(yue)盛(sheng)夏掀起滿城書香。

聚焦新時代(dai)，透過出(chu)版看百年輝煌成就

今(jin)年(nian)是中國共產黨成立100周年(nian)，也是我(wo)國進入“十四五(wu)”規劃、乘勢而上開啟全面建設社會主義現代化國家(jia)新征程、向第二個百年(nian)奮斗(dou)目標進軍的開局之(zhi)年(nian)。

2021南(nan)國書香節以“閱(yue)讀點(dian)亮前行的路(lu)”為(wei)(wei)年度(du)(du)口號，匯(hui)集主(zhu)題出版重點(dian)出版物(wu)，在(zai)全(quan)省范圍內集中(zhong)展(zhan)示展(zhan)銷習近平新時代中(zhong)國特(te)色(se)社會(hui)主(zhu)義思(si)想出版成果(guo)，重點(dian)展(zhan)示黨史(shi)、新中(zhong)國史(shi)、改革(ge)開放(fang)史(shi)、社會(hui)主(zhu)義發展(zhan)史(shi)等主(zhu)題出版物(wu)，展(zhan)示弘揚(yang)民(min)族精神(shen)、歌頌改革(ge)成果(guo)、宣(xuan)傳典型(xing)事跡的優秀作品，為(wei)(wei)廣大群眾呈(cheng)現有高度(du)(du)、有深度(du)(du)的主(zhu)題佳作。

全(quan)省分(fen)會場(chang)同步設立“主題出版(ban)物(wu)專柜(ju)”，開啟(qi)線下聯展，筑成(cheng)百店百部紅色經典(dian)圖書獻禮方陣，集(ji)中(zhong)展示展銷《習(xi)近平談治國理政》《中(zhong)國共產黨(dang)簡史》《新征(zheng)程面(mian)(mian)對面(mian)(mian)》等重大主題出版(ban)物(wu)和黨(dang)史學習(xi)教育讀(du)物(wu)，全(quan)面(mian)(mian)展示進入新時代黨(dang)和國家各項(xiang)事業取得的歷史性(xing)成(cheng)就、發(fa)生的歷史性(xing)變革(ge)，回顧百年(nian)歷程，展現輝煌成(cheng)就，引發(fa)廣大群眾(zhong)共鳴。

同時，各(ge)分會場集中開展(zhan)主題出版物首(shou)發儀式、“紅(hong)色(se)文化輕騎兵”、“重溫紅(hong)色(se)記憶(yi)”等紅(hong)色(se)題材(cai)閱讀互動(dong)活動(dong)。

吹(chui)響集結號，全省(sheng)321個分會場聯展聯動

本屆南國(guo)書香節進一步深耕全(quan)(quan)(quan)民閱(yue)讀(du)，厚(hou)植文(wen)化根基(ji)，著力(li)拓寬全(quan)(quan)(quan)民參展的(de)幅(fu)度(du)、延(yan)伸(shen)全(quan)(quan)(quan)民觀展的(de)廣度(du)、加大(da)全(quan)(quan)(quan)民優惠(hui)的(de)力(li)度(du)、掀起(qi)全(quan)(quan)(quan)民閱(yue)讀(du)的(de)熱度(du)，立足“挖掘地方(fang)優勢(shi)、辦出地方(fang)特色(se)”，在(zai)全(quan)(quan)(quan)省設置321個(ge)分會場。

各分會場統一標識、統一宣傳、統一折扣、統一氛圍，編(bian)織成一張廣泛的、立體的全民閱讀服務網，共(gong)同(tong)吹響“2021南國書香節”集結號(hao)。

全省分會場分布均衡，全面覆蓋市、區（縣），讓廣大群眾實現零距離參展(zhan)。展(zhan)覽不僅注重主題聚(ju)焦，思想引領(ling)，也注重大眾閱讀(du)(du)，活(huo)動互動，只要廣大群眾走(zou)進書店，走(zou)進圖(tu)書館，就可以近(jin)距離參與書香節豐富的(de)閱讀(du)(du)活(huo)動。

全(quan)省(sheng)各地(di)分會場以新華書店(dian)、特色書店(dian)為閱讀(du)發散點，同(tong)步設置“書香優(you)(you)選”精品出(chu)(chu)版(ban)物(wu)專柜、廣東優(you)(you)秀出(chu)(chu)版(ban)物(wu)專柜、中國(guo)出(chu)(chu)版(ban)集(ji)團優(you)(you)秀出(chu)(chu)版(ban)物(wu)專柜，精選一批大眾(zhong)精品、暢銷經典、嶺南文化(hua)、地(di)方特色讀(du)物(wu)，為廣大群眾(zhong)提供閱讀(du)指南。

書(shu)店(dian)廣(guang)泛(fan)聯結各(ge)行(xing)各(ge)業(ye)，通過(guo)閱讀活動串(chuan)聯起機關、學校、社區、企業(ye)，從(cong)而調動全省各(ge)地廣(guang)大(da)群(qun)眾參(can)與(yu)的積(ji)極(ji)性。

閱(yue)(yue)讀(du)活(huo)動(dong)(dong)融合(he)本地特(te)色：廣州(zhou)市(shi)(shi)(shi)(shi)推出(chu)“聲入(ru)人心(xin)(xin)，紅動(dong)(dong)廣州(zhou)”——尋找廣州(zhou)最(zui)美“悅”讀(du)之聲紅色經典作(zuo)品誦讀(du)；深圳市(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)“書(shu)映百年偉(wei)業”黨史(shi)學習(xi)教育主(zhu)題(ti)(ti)展(zhan)；汕頭市(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)“書(shu)中的鄉村變遷”圖書(shu)展(zhan)；佛山(shan)市(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)“閱(yue)(yue)途，書(shu)與遠方”基層(ceng)文(wen)化(hua)(hua)巡回展(zhan)；河源(yuan)市(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)盲(mang)人聽書(shu)、聾(long)啞人視(shi)聽閱(yue)(yue)讀(du)活(huo)動(dong)(dong)；梅州(zhou)市(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)“南粵沃土(tu)鑄偉(wei)業——中國(guo)(guo)共產黨在廣東”圖片展(zhan)；惠(hui)州(zhou)市(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)“不忘(wang)初心(xin)(xin)，傳承薪火”主(zhu)題(ti)(ti)閱(yue)(yue)讀(du)活(huo)動(dong)(dong)；汕尾市(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)《熱土(tu)地上的紅飄帶》新(xin)書(shu)分(fen)享(xiang)會(hui)(hui)；中山(shan)市(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)第(di)三屆中山(shan)市(shi)(shi)(shi)(shi)經典誦讀(du)活(huo)動(dong)(dong)線下決賽；江門(men)市(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)黨史(shi)、僑(qiao)史(shi)故事分(fen)享(xiang)會(hui)(hui)和僑(qiao)鄉特(te)色文(wen)化(hua)(hua)展(zhan)示活(huo)動(dong)(dong)；陽江市(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)紅色主(zhu)題(ti)(ti)紀錄片展(zhan)播活(huo)動(dong)(dong)；湛江市(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)“唐詩(shi)氣度與民族自信”“儒家(jia)修身”等主(zhu)題(ti)(ti)文(wen)化(hua)(hua)講(jiang)堂；茂名(ming)市(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)“書(shu)香(xiang)(xiang)暖山(shan)區”捐(juan)書(shu)活(huo)動(dong)(dong)；肇慶(qing)市(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)全國(guo)(guo)“兩優一先”表(biao)彰(zhang)大會(hui)(hui)肇慶(qing)代表(biao)閱(yue)(yue)讀(du)分(fen)享(xiang)會(hui)(hui)；清遠市(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)“文(wen)明(ming)家(jia)風(feng)”書(shu)法巡展(zhan)；潮(chao)州(zhou)市(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)“潮(chao)心(xin)(xin)向黨”潮(chao)州(zhou)黨史(shi)印記檔案圖片展(zhan)；揭陽市(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)“書(shu)香(xiang)(xiang)家(jia)國(guo)(guo)情”讀(du)書(shu)主(zhu)題(ti)(ti)晚會(hui)(hui)；云浮(fu)市(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)“書(shu)香(xiang)(xiang)鄉村”公益贈書(shu)活(huo)動(dong)(dong)。

立面觀書展，線上線下活(huo)動有機融(rong)合

隨著(zhu)閱(yue)(yue)讀(du)方式多樣化，南(nan)國(guo)書香節進一步加(jia)強線(xian)(xian)上(shang)線(xian)(xian)下融合，搭建“南(nan)國(guo)書香節云平臺”，將線(xian)(xian)上(shang)展(zhan)示、線(xian)(xian)上(shang)銷售、線(xian)(xian)上(shang)活(huo)動、線(xian)(xian)上(shang)公益和線(xian)(xian)下活(huo)動有機融合。廣大群眾不(bu)僅可(ke)以(yi)到分會(hui)場線(xian)(xian)下參展(zhan)，也(ye)可(ke)以(yi)通過南(nan)國(guo)書香節小程序、羊(yang)城書展(zhan)小程序，在(zai)云端同(tong)享優惠購(gou)書、參與閱(yue)(yue)讀(du)活(huo)動。

主題出(chu)(chu)版物(wu)展(zhan)銷、“書香優選”精品出(chu)(chu)版物(wu)展(zhan)銷、廣(guang)東優秀出(chu)(chu)版物(wu)展(zhan)銷、中國出(chu)(chu)版集團優秀出(chu)(chu)版物(wu)展(zhan)銷將在“南(nan)國書香節”小(xiao)(xiao)程(cheng)序(xu)同(tong)步上(shang)線，全省分會(hui)場(chang)同(tong)步開設線上(shang)購書平(ping)臺，重點依托(tuo)“新華通(tong)讀”小(xiao)(xiao)程(cheng)序(xu)，供全省廣(guang)大群眾在線購書；同(tong)時(shi)，數(shu)十場(chang)新書分享(xiang)會(hui)、論壇沙龍、閱讀活動(dong)將進行線上(shang)直播(bo)，并通(tong)過(guo)南(nan)國書香節小(xiao)(xiao)程(cheng)序(xu)全面發布(bu)，讓廣(guang)大群眾打破距離(li)界限，實現線上(shang)參展(zhan)。

今年(nian)南國(guo)書(shu)(shu)(shu)(shu)香節開啟(qi)云互(hu)動(dong)，打(da)造“小書(shu)(shu)(shu)(shu)房，大(da)世(shi)界”云平臺，百(bai)位名人(ren)作家走進自己的書(shu)(shu)(shu)(shu)房或特色書(shu)(shu)(shu)(shu)店，通(tong)過云互(hu)動(dong)，向廣(guang)大(da)群眾(zhong)推(tui)薦好書(shu)(shu)(shu)(shu)，共(gong)同參(can)與書(shu)(shu)(shu)(shu)香節。來自廣(guang)東本土(tu)的近百(bai)名文(wen)化名人(ren)、專家學者、作家、閱讀推(tui)廣(guang)人(ren)將下沉(chen)到全省分(fen)會場開展活(huo)動(dong)，通(tong)過講座、對談、沙龍、簽(qian)售等形式(shi)，圍繞紅(hong)色題材、嶺(ling)南文(wen)化、親子教育、生活(huo)方(fang)式(shi)等內(nei)容，深入書(shu)(shu)(shu)(shu)店一線，與廣(guang)大(da)群眾(zhong)面(mian)對面(mian)交(jiao)流。

優惠(hui)遍基層，多措并舉提(ti)高惠(hui)民滲透力

今年(nian)南(nan)國書香節繼續(xu)發揮“全(quan)民(min)(min)閱(yue)(yue)讀主陣地”作用，向全(quan)省廣大群(qun)眾(zhong)推(tui)出(chu)(chu)便民(min)(min)惠民(min)(min)舉(ju)措，通過文化(hua)惠民(min)(min)助推(tui)全(quan)民(min)(min)閱(yue)(yue)讀。全(quan)省分會場(chang)(chang)同(tong)步推(tui)出(chu)(chu)全(quan)場(chang)(chang)圖書八(ba)折優(you)惠，“書香之夜”專場(chang)(chang)圖書限時七折優(you)惠。

全(quan)省各(ge)地分(fen)會場推(tui)出(chu)多(duo)項(xiang)惠(hui)(hui)民活(huo)動。在(zai)廣州分(fen)會場，讀者(zhe)到指定書(shu)(shu)(shu)(shu)店(dian)（四閱書(shu)(shu)(shu)(shu)店(dian)·東(dong)湖店(dian)、四閱書(shu)(shu)(shu)(shu)店(dian)·琶洲(zhou)店(dian)、楠楓書(shu)(shu)(shu)(shu)院(yuan)、新塘書(shu)(shu)(shu)(shu)城(cheng)、江高書(shu)(shu)(shu)(shu)城(cheng)、北(bei)京路(lu)教材書(shu)(shu)(shu)(shu)店(dian)、吾悅(yue)青(qing)年文化(hua)空間）購(gou)書(shu)(shu)(shu)(shu)，除享(xiang)受8折優惠(hui)(hui)以外(wai)，還(huan)可疊(die)加享(xiang)受工銀(yin)專項(xiang)優惠(hui)(hui)。讀者(zhe)使用工銀(yin)e生活(huo)APP掃碼支付（需綁定廣州地區(qu)工銀(yin)信(xin)用卡(ka)），可享(xiang)5折優惠(hui)(hui)，最高單(dan)筆優惠(hui)(hui)金額可達50元。活(huo)動期間每位讀者(zhe)可享(xiang)受2次優惠(hui)(hui)，優惠(hui)(hui)名額有限(xian)，先(xian)(xian)到先(xian)(xian)得(de)。在(zai)“羊(yang)城(cheng)書(shu)(shu)(shu)(shu)展”小程(cheng)序，將上線“清空100位讀者(zhe)購(gou)物(wu)車(che)(che)”活(huo)動，連續10天隨機抽取10位提供限(xian)額500元范圍內清空購(gou)物(wu)車(che)(che)的免單(dan)福利(li)，實(shi)實(shi)在(zai)在(zai)優惠(hui)(hui)于民。

在(zai)中山(shan)分會(hui)(hui)場，“中山(shan)書(shu)展”云(yun)平臺(tai)(tai)將發放(fang)(fang)15萬電子(zi)購(gou)書(shu)券(quan)(quan)；江門分會(hui)(hui)場則通(tong)過(guo)(guo)“文化(hua)惠民，云(yun)上共享”黨史答題抽獎小程序發放(fang)(fang)8萬元電子(zi)購(gou)書(shu)券(quan)(quan)；湛江分會(hui)(hui)場將通(tong)過(guo)(guo)“嶺南(nan)書(shu)香”微(wei)信(xin)公(gong)眾(zhong)號、“視聽湛江”APP、“湛江發布”微(wei)信(xin)公(gong)眾(zhong)號等平臺(tai)(tai)發放(fang)(fang)10萬元電子(zi)購(gou)書(shu)券(quan)(quan)；茂名分會(hui)(hui)場則向當(dang)地新華(hua)書(shu)店、市圖書(shu)館及(ji)市區(qu)4家(jia)民營書(shu)店的(de)讀者(zhe)發放(fang)(fang)10萬元購(gou)書(shu)券(quan)(quan)；云(yun)浮分會(hui)(hui)場將通(tong)過(guo)(guo)“云(yun)報商(shang)城”派(pai)發電子(zi)購(gou)書(shu)券(quan)(quan)，同時(shi)派(pai)發紙質購(gou)書(shu)券(quan)(quan)，總(zong)額10萬元。

公(gong)益(yi)暖人心，形式(shi)創(chuang)新助推閱讀(du)服務多元化

書(shu)香節(jie)期間，廣(guang)州(zhou)市(shi)(shi)(shi)(shi)、深圳市(shi)(shi)(shi)(shi)、佛山(shan)市(shi)(shi)(shi)(shi)、韶關市(shi)(shi)(shi)(shi)、河源(yuan)市(shi)(shi)(shi)(shi)、梅州(zhou)市(shi)(shi)(shi)(shi)、惠州(zhou)市(shi)(shi)(shi)(shi)、東(dong)莞(guan)市(shi)(shi)(shi)(shi)、中(zhong)山(shan)市(shi)(shi)(shi)(shi)、江門市(shi)(shi)(shi)(shi)、湛(zhan)江市(shi)(shi)(shi)(shi)、茂名(ming)市(shi)(shi)(shi)(shi)、肇慶市(shi)(shi)(shi)(shi)、清遠市(shi)(shi)(shi)(shi)、潮(chao)州(zhou)市(shi)(shi)(shi)(shi)、揭陽(yang)市(shi)(shi)(shi)(shi)的市(shi)(shi)(shi)(shi)、縣公(gong)共圖(tu)(tu)書(shu)館與(yu)當地(di)新華書(shu)店聯合舉辦(ban)“你選(xuan)書(shu)，我買單”活動，凡持有當地(di)圖(tu)(tu)書(shu)館借(jie)閱卡(ka)的廣(guang)大群眾(zhong)，憑借(jie)閱卡(ka)可在當地(di)指(zhi)定書(shu)店或圖(tu)(tu)書(shu)館自選(xuan)圖(tu)(tu)書(shu)進行(xing)借(jie)閱。

今年，鄉鎮(zhen)流(liu)動(dong)售(shou)書(shu)(shu)活(huo)(huo)(huo)動(dong)成為南國書(shu)(shu)香(xiang)節(jie)的重點(dian)公益活(huo)(huo)(huo)動(dong)，各地分會(hui)場將在全省(sheng)鄉鎮(zhen)輪流(liu)開(kai)展流(liu)動(dong)售(shou)書(shu)(shu)活(huo)(huo)(huo)動(dong)，鄉鎮(zhen)流(liu)動(dong)售(shou)書(shu)(shu)活(huo)(huo)(huo)動(dong)由(you)各市縣新華書(shu)(shu)店具體(ti)開(kai)展，潮南購(gou)(gou)書(shu)(shu)中心(xin)、博(bo)羅書(shu)(shu)城、陽山(shan)購(gou)(gou)書(shu)(shu)中心(xin)、江門購(gou)(gou)書(shu)(shu)中心(xin)、連州購(gou)(gou)書(shu)(shu)中心(xin)、江南購(gou)(gou)書(shu)(shu)中心(xin)、新興購(gou)(gou)書(shu)(shu)中心(xin)等數十家新華書(shu)(shu)店，將陸(lu)續舉(ju)辦流(liu)動(dong)售(shou)書(shu)(shu)，把(ba)“鄉鎮(zhen)流(liu)動(dong)售(shou)書(shu)(shu)車”開(kai)到偏遠鄉鎮(zhen)，滿(man)足(zu)農村(cun)群(qun)眾精神文化需求(qiu)，助(zhu)力鄉村(cun)文化振(zhen)興。

防(fang)控不放松，守(shou)好成果營造(zao)安全(quan)參(can)展環境