2021南(nan)國書(shu)香節于8月(yue)20-30日(ri)舉辦。在常態化(hua)疫情防控(kong)下，本屆南(nan)國書(shu)香節采(cai)用“線上線下結合(he)、全省(sheng)(sheng)各(ge)級聯動、分(fen)散同期辦展(zhan)”的形式(shi)開(kai)展(zhan)，全省(sheng)(sheng)范(fan)圍內設(she)立的321個分(fen)會場(chang)(chang)將同頻(pin)共振，聯袂唱響閱讀協奏曲(qu)——超20萬種參展(zhan)圖書(shu)線上線下同步展(zhan)示，200多(duo)名文化(hua)名家(jia)或(huo)踏足南(nan)粵，或(huo)做客(ke)云端，464場(chang)(chang)次文化(hua)活(huo)動潤澤嶺南(nan)，一場(chang)(chang)大眾化(hua)、多(duo)元化(hua)、立體化(hua)的文化(hua)盛宴將在八月(yue)盛夏掀起滿(man)城書(shu)香。

聚焦新時代(dai)，透過出版看百年輝煌成就

今年(nian)(nian)是(shi)中國(guo)(guo)共產黨成立100周年(nian)(nian)，也是(shi)我國(guo)(guo)進入“十(shi)四(si)五”規(gui)劃、乘勢而上(shang)開(kai)啟全面建設社會主義現代(dai)化國(guo)(guo)家新征程、向第二個百年(nian)(nian)奮斗目標進軍的開(kai)局之年(nian)(nian)。

2021南國書香節以(yi)“閱讀點亮前行的(de)路”為(wei)年度(du)口號，匯集主題出(chu)版(ban)重點出(chu)版(ban)物，在全(quan)省范圍(wei)內(nei)集中(zhong)展(zhan)(zhan)示(shi)展(zhan)(zhan)銷習近(jin)平新(xin)時代(dai)中(zhong)國特色社會(hui)主義(yi)思想出(chu)版(ban)成(cheng)果，重點展(zhan)(zhan)示(shi)黨史(shi)、新(xin)中(zhong)國史(shi)、改(gai)革開放史(shi)、社會(hui)主義(yi)發展(zhan)(zhan)史(shi)等主題出(chu)版(ban)物，展(zhan)(zhan)示(shi)弘揚民(min)族(zu)精(jing)神、歌(ge)頌(song)改(gai)革成(cheng)果、宣(xuan)傳典型事跡的(de)優秀作品，為(wei)廣大(da)群眾呈現有高度(du)、有深度(du)的(de)主題佳作。

全省分會場同步(bu)設(she)立“主題(ti)出(chu)版(ban)物(wu)(wu)專柜”，開啟(qi)線下聯展(zhan)，筑(zhu)成百店百部紅色經(jing)典(dian)圖書(shu)獻禮方陣，集中展(zhan)示展(zhan)銷《習近(jin)平談治國(guo)理政》《中國(guo)共產黨簡史(shi)》《新(xin)征程(cheng)面對面》等重大(da)主題(ti)出(chu)版(ban)物(wu)(wu)和黨史(shi)學習教育讀物(wu)(wu)，全面展(zhan)示進(jin)入新(xin)時代(dai)黨和國(guo)家各項事(shi)業取(qu)得的歷(li)史(shi)性(xing)成就(jiu)、發生的歷(li)史(shi)性(xing)變革，回顧百年(nian)歷(li)程(cheng)，展(zhan)現輝煌(huang)成就(jiu)，引發廣大(da)群眾共鳴。

同時，各(ge)分(fen)會場集中開(kai)展主題出版物首發儀式、“紅(hong)色文化(hua)輕騎兵”、“重溫紅(hong)色記憶”等紅(hong)色題材閱讀互動活動。

吹響集結(jie)號，全省321個分(fen)會場聯展(zhan)聯動

本屆南國書香節進一步深耕全(quan)(quan)民閱讀，厚(hou)植文化(hua)根(gen)基，著力(li)拓寬全(quan)(quan)民參展的幅度(du)(du)、延伸全(quan)(quan)民觀展的廣(guang)度(du)(du)、加大全(quan)(quan)民優(you)惠的力(li)度(du)(du)、掀起全(quan)(quan)民閱讀的熱度(du)(du)，立足“挖掘地方優(you)勢(shi)、辦(ban)出地方特色(se)”，在全(quan)(quan)省設(she)置321個分會場。

各分會場(chang)統(tong)一(yi)標識(shi)、統(tong)一(yi)宣傳、統(tong)一(yi)折扣、統(tong)一(yi)氛圍，編織成(cheng)一(yi)張廣泛的、立體的全(quan)民閱讀(du)服務(wu)網，共同吹響(xiang)“2021南國書(shu)香節”集結號。

全省(sheng)分會(hui)場(chang)分布均衡(heng)，全面覆(fu)蓋市、區(qu)（縣），讓廣(guang)大(da)群眾(zhong)實現(xian)零距離(li)參展。展覽不僅注重主題聚焦(jiao)，思想引領，也(ye)注重大(da)眾(zhong)閱讀(du)，活動互動，只要廣(guang)大(da)群眾(zhong)走(zou)進(jin)書店，走(zou)進(jin)圖書館，就可以近(jin)距離(li)參與書香節豐富的閱讀(du)活動。

全(quan)省各地分會場以新華(hua)書店(dian)、特(te)色書店(dian)為閱讀(du)發(fa)散點，同步設(she)置“書香優(you)選”精(jing)品(pin)出版(ban)物專(zhuan)柜、廣東優(you)秀出版(ban)物專(zhuan)柜、中(zhong)國(guo)出版(ban)集團優(you)秀出版(ban)物專(zhuan)柜，精(jing)選一批(pi)大眾精(jing)品(pin)、暢銷經典(dian)、嶺南文化、地方特(te)色讀(du)物，為廣大群(qun)眾提供閱讀(du)指南。

書店(dian)廣(guang)泛聯(lian)(lian)結各行各業(ye)，通(tong)過閱讀活動串(chuan)聯(lian)(lian)起機關、學校、社區、企業(ye)，從而調動全省各地廣(guang)大群眾(zhong)參(can)與的積(ji)極性。

閱讀(du)活(huo)(huo)(huo)(huo)動(dong)(dong)(dong)(dong)融合本地(di)特(te)色(se)：廣州(zhou)(zhou)市(shi)(shi)(shi)推(tui)出“聲入人(ren)(ren)心(xin)，紅動(dong)(dong)(dong)(dong)廣州(zhou)(zhou)”——尋(xun)找廣州(zhou)(zhou)最美“悅”讀(du)之聲紅色(se)經典作品誦讀(du)；深圳(zhen)市(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)(ban)“書(shu)(shu)映百年偉(wei)業”黨(dang)史(shi)學習(xi)教(jiao)育主(zhu)(zhu)題(ti)展(zhan)；汕頭市(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)(ban)“書(shu)(shu)中的鄉(xiang)村(cun)變遷(qian)”圖書(shu)(shu)展(zhan)；佛山市(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)(ban)“閱途，書(shu)(shu)與遠方”基(ji)層文(wen)化巡回展(zhan)；河源市(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)(ban)盲人(ren)(ren)聽書(shu)(shu)、聾啞人(ren)(ren)視聽閱讀(du)活(huo)(huo)(huo)(huo)動(dong)(dong)(dong)(dong)；梅州(zhou)(zhou)市(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)(ban)“南粵沃土(tu)鑄偉(wei)業——中國(guo)共產黨(dang)在廣東”圖片展(zhan)；惠州(zhou)(zhou)市(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)(ban)“不忘初心(xin)，傳承薪火”主(zhu)(zhu)題(ti)閱讀(du)活(huo)(huo)(huo)(huo)動(dong)(dong)(dong)(dong)；汕尾市(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)(ban)《熱土(tu)地(di)上的紅飄帶(dai)》新(xin)書(shu)(shu)分享會(hui)；中山市(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)(ban)第三屆(jie)中山市(shi)(shi)(shi)經典誦讀(du)活(huo)(huo)(huo)(huo)動(dong)(dong)(dong)(dong)線下(xia)決賽；江(jiang)(jiang)門(men)市(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)(ban)黨(dang)史(shi)、僑(qiao)史(shi)故事分享會(hui)和僑(qiao)鄉(xiang)特(te)色(se)文(wen)化展(zhan)示活(huo)(huo)(huo)(huo)動(dong)(dong)(dong)(dong)；陽江(jiang)(jiang)市(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)(ban)紅色(se)主(zhu)(zhu)題(ti)紀錄片展(zhan)播活(huo)(huo)(huo)(huo)動(dong)(dong)(dong)(dong)；湛江(jiang)(jiang)市(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)(ban)“唐詩氣度與民族自信”“儒(ru)家(jia)修身”等(deng)主(zhu)(zhu)題(ti)文(wen)化講堂；茂名(ming)市(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)(ban)“書(shu)(shu)香(xiang)暖山區”捐(juan)書(shu)(shu)活(huo)(huo)(huo)(huo)動(dong)(dong)(dong)(dong)；肇(zhao)慶(qing)(qing)市(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)(ban)全國(guo)“兩優一先”表(biao)彰(zhang)大會(hui)肇(zhao)慶(qing)(qing)代表(biao)閱讀(du)分享會(hui)；清遠市(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)(ban)“文(wen)明(ming)家(jia)風”書(shu)(shu)法巡展(zhan)；潮(chao)州(zhou)(zhou)市(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)(ban)“潮(chao)心(xin)向黨(dang)”潮(chao)州(zhou)(zhou)黨(dang)史(shi)印記檔案圖片展(zhan)；揭陽市(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)(ban)“書(shu)(shu)香(xiang)家(jia)國(guo)情”讀(du)書(shu)(shu)主(zhu)(zhu)題(ti)晚(wan)會(hui)；云浮(fu)市(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)(ban)“書(shu)(shu)香(xiang)鄉(xiang)村(cun)”公益贈書(shu)(shu)活(huo)(huo)(huo)(huo)動(dong)(dong)(dong)(dong)。

立面觀書展(zhan)，線上線下活動有機融(rong)合

隨(sui)著閱讀(du)方式多樣化，南國書(shu)香節進一步(bu)加強線(xian)(xian)上線(xian)(xian)下融(rong)合(he)，搭建“南國書(shu)香節云(yun)平臺(tai)”，將線(xian)(xian)上展(zhan)(zhan)示(shi)、線(xian)(xian)上銷(xiao)售(shou)、線(xian)(xian)上活動(dong)、線(xian)(xian)上公(gong)益和(he)線(xian)(xian)下活動(dong)有(you)機融(rong)合(he)。廣大群眾不僅(jin)可(ke)以到(dao)分會場線(xian)(xian)下參展(zhan)(zhan)，也可(ke)以通過南國書(shu)香節小(xiao)程(cheng)(cheng)序(xu)(xu)、羊(yang)城書(shu)展(zhan)(zhan)小(xiao)程(cheng)(cheng)序(xu)(xu)，在云(yun)端同享優惠購書(shu)、參與閱讀(du)活動(dong)。

主題出版(ban)物展銷(xiao)(xiao)、“書(shu)(shu)香(xiang)優(you)選”精品(pin)出版(ban)物展銷(xiao)(xiao)、廣(guang)東優(you)秀出版(ban)物展銷(xiao)(xiao)、中國出版(ban)集團優(you)秀出版(ban)物展銷(xiao)(xiao)將在(zai)“南國書(shu)(shu)香(xiang)節”小(xiao)程序同(tong)步(bu)上(shang)(shang)(shang)線，全省分(fen)會(hui)場同(tong)步(bu)開(kai)設線上(shang)(shang)(shang)購(gou)書(shu)(shu)平(ping)臺，重點(dian)依托“新華通(tong)讀”小(xiao)程序，供全省廣(guang)大群(qun)眾(zhong)在(zai)線購(gou)書(shu)(shu)；同(tong)時(shi)，數(shu)十場新書(shu)(shu)分(fen)享會(hui)、論壇(tan)沙龍、閱讀活動(dong)將進(jin)行線上(shang)(shang)(shang)直播(bo)，并通(tong)過南國書(shu)(shu)香(xiang)節小(xiao)程序全面發布，讓廣(guang)大群(qun)眾(zhong)打破(po)距離界(jie)限(xian)，實現線上(shang)(shang)(shang)參展。

今年(nian)南(nan)國書(shu)(shu)(shu)(shu)香節(jie)開(kai)啟(qi)云(yun)互動，打造(zao)“小(xiao)書(shu)(shu)(shu)(shu)房，大(da)世界”云(yun)平臺(tai)，百位名(ming)人(ren)作(zuo)家(jia)走(zou)進自己的(de)書(shu)(shu)(shu)(shu)房或(huo)特色書(shu)(shu)(shu)(shu)店，通過云(yun)互動，向(xiang)廣大(da)群(qun)眾推薦(jian)好書(shu)(shu)(shu)(shu)，共同參(can)與書(shu)(shu)(shu)(shu)香節(jie)。來(lai)自廣東本(ben)土的(de)近百名(ming)文(wen)化名(ming)人(ren)、專家(jia)學者、作(zuo)家(jia)、閱讀推廣人(ren)將下沉到全省分會場開(kai)展活(huo)動，通過講座、對(dui)談、沙龍(long)、簽售等(deng)形式(shi)，圍繞(rao)紅色題材、嶺南(nan)文(wen)化、親子教育、生活(huo)方(fang)式(shi)等(deng)內容，深入書(shu)(shu)(shu)(shu)店一線(xian)，與廣大(da)群(qun)眾面(mian)對(dui)面(mian)交流。

優(you)惠遍(bian)基層，多措(cuo)并舉提高惠民滲透力

今年南國書香節繼(ji)續(xu)發揮“全(quan)(quan)民(min)閱讀(du)主陣地”作用，向全(quan)(quan)省(sheng)廣大(da)群(qun)眾推出便民(min)惠(hui)(hui)民(min)舉(ju)措，通(tong)過(guo)文(wen)化惠(hui)(hui)民(min)助推全(quan)(quan)民(min)閱讀(du)。全(quan)(quan)省(sheng)分會場(chang)同步(bu)推出全(quan)(quan)場(chang)圖書八(ba)折優(you)惠(hui)(hui)，“書香之(zhi)夜”專場(chang)圖書限時七(qi)折優(you)惠(hui)(hui)。

全省各(ge)地分(fen)會場推出(chu)多(duo)項惠(hui)民(min)活(huo)動。在(zai)廣州分(fen)會場，讀者(zhe)(zhe)到(dao)指(zhi)定書(shu)店(dian)（四(si)閱(yue)書(shu)店(dian)·東湖(hu)店(dian)、四(si)閱(yue)書(shu)店(dian)·琶(pa)洲(zhou)店(dian)、楠楓(feng)書(shu)院、新塘書(shu)城、江高(gao)書(shu)城、北京(jing)路教材書(shu)店(dian)、吾悅青年文(wen)化空(kong)間(jian)(jian)）購(gou)書(shu)，除享(xiang)受(shou)8折優惠(hui)以外，還可(ke)疊(die)加享(xiang)受(shou)工銀專項優惠(hui)。讀者(zhe)(zhe)使用(yong)(yong)工銀e生活(huo)APP掃碼(ma)支付（需綁定廣州地區工銀信用(yong)(yong)卡），可(ke)享(xiang)5折優惠(hui)，最高(gao)單(dan)筆優惠(hui)金(jin)額可(ke)達50元(yuan)。活(huo)動期間(jian)(jian)每位讀者(zhe)(zhe)可(ke)享(xiang)受(shou)2次優惠(hui)，優惠(hui)名(ming)額有限(xian)，先(xian)到(dao)先(xian)得。在(zai)“羊城書(shu)展”小程(cheng)序，將上線“清(qing)(qing)空(kong)100位讀者(zhe)(zhe)購(gou)物車”活(huo)動，連(lian)續10天隨機抽取10位提供限(xian)額500元(yuan)范圍內清(qing)(qing)空(kong)購(gou)物車的免單(dan)福利，實(shi)實(shi)在(zai)在(zai)優惠(hui)于(yu)民(min)。

在中山分會(hui)(hui)場，“中山書(shu)(shu)展”云(yun)平(ping)臺將(jiang)發放(fang)(fang)15萬電(dian)子購(gou)(gou)書(shu)(shu)券(quan)；江門分會(hui)(hui)場則(ze)通過(guo)“文化惠民，云(yun)上共(gong)享”黨史答題(ti)抽獎小程(cheng)序發放(fang)(fang)8萬元電(dian)子購(gou)(gou)書(shu)(shu)券(quan)；湛(zhan)(zhan)江分會(hui)(hui)場將(jiang)通過(guo)“嶺南書(shu)(shu)香(xiang)”微信公眾號、“視聽湛(zhan)(zhan)江”APP、“湛(zhan)(zhan)江發布”微信公眾號等(deng)平(ping)臺發放(fang)(fang)10萬元電(dian)子購(gou)(gou)書(shu)(shu)券(quan)；茂名分會(hui)(hui)場則(ze)向當地新華(hua)書(shu)(shu)店、市(shi)圖書(shu)(shu)館及(ji)市(shi)區4家民營(ying)書(shu)(shu)店的讀者(zhe)發放(fang)(fang)10萬元購(gou)(gou)書(shu)(shu)券(quan)；云(yun)浮(fu)分會(hui)(hui)場將(jiang)通過(guo)“云(yun)報商城”派發電(dian)子購(gou)(gou)書(shu)(shu)券(quan)，同時派發紙質購(gou)(gou)書(shu)(shu)券(quan)，總額10萬元。

公(gong)益(yi)暖(nuan)人心(xin)，形式創新助推閱讀服(fu)務多元化

書(shu)香節期間(jian)，廣州市(shi)(shi)(shi)(shi)、深圳市(shi)(shi)(shi)(shi)、佛山(shan)市(shi)(shi)(shi)(shi)、韶(shao)關市(shi)(shi)(shi)(shi)、河(he)源(yuan)市(shi)(shi)(shi)(shi)、梅(mei)州市(shi)(shi)(shi)(shi)、惠(hui)州市(shi)(shi)(shi)(shi)、東莞市(shi)(shi)(shi)(shi)、中山(shan)市(shi)(shi)(shi)(shi)、江門市(shi)(shi)(shi)(shi)、湛江市(shi)(shi)(shi)(shi)、茂名(ming)市(shi)(shi)(shi)(shi)、肇慶(qing)市(shi)(shi)(shi)(shi)、清遠市(shi)(shi)(shi)(shi)、潮州市(shi)(shi)(shi)(shi)、揭陽市(shi)(shi)(shi)(shi)的市(shi)(shi)(shi)(shi)、縣公共圖書(shu)館與當地新(xin)華書(shu)店聯合舉辦“你選書(shu)，我買單(dan)”活動，凡(fan)持有當地圖書(shu)館借閱(yue)卡(ka)的廣大群眾，憑(ping)借閱(yue)卡(ka)可在當地指(zhi)定書(shu)店或圖書(shu)館自選圖書(shu)進(jin)行借閱(yue)。

今年，鄉(xiang)(xiang)(xiang)鎮流(liu)動(dong)售書(shu)(shu)(shu)(shu)(shu)活(huo)動(dong)成為(wei)南(nan)國書(shu)(shu)(shu)(shu)(shu)香(xiang)節的重點公益活(huo)動(dong)，各地分會(hui)場將在全(quan)省鄉(xiang)(xiang)(xiang)鎮輪流(liu)開展流(liu)動(dong)售書(shu)(shu)(shu)(shu)(shu)活(huo)動(dong)，鄉(xiang)(xiang)(xiang)鎮流(liu)動(dong)售書(shu)(shu)(shu)(shu)(shu)活(huo)動(dong)由各市縣新(xin)(xin)華書(shu)(shu)(shu)(shu)(shu)店具體(ti)開展，潮(chao)南(nan)購(gou)書(shu)(shu)(shu)(shu)(shu)中(zhong)(zhong)心(xin)(xin)、博(bo)羅(luo)書(shu)(shu)(shu)(shu)(shu)城(cheng)、陽(yang)山購(gou)書(shu)(shu)(shu)(shu)(shu)中(zhong)(zhong)心(xin)(xin)、江門購(gou)書(shu)(shu)(shu)(shu)(shu)中(zhong)(zhong)心(xin)(xin)、連(lian)州購(gou)書(shu)(shu)(shu)(shu)(shu)中(zhong)(zhong)心(xin)(xin)、江南(nan)購(gou)書(shu)(shu)(shu)(shu)(shu)中(zhong)(zhong)心(xin)(xin)、新(xin)(xin)興購(gou)書(shu)(shu)(shu)(shu)(shu)中(zhong)(zhong)心(xin)(xin)等數十家新(xin)(xin)華書(shu)(shu)(shu)(shu)(shu)店，將陸續舉(ju)辦(ban)流(liu)動(dong)售書(shu)(shu)(shu)(shu)(shu)，把“鄉(xiang)(xiang)(xiang)鎮流(liu)動(dong)售書(shu)(shu)(shu)(shu)(shu)車(che)”開到偏遠鄉(xiang)(xiang)(xiang)鎮，滿足農(nong)村(cun)群眾精(jing)神文(wen)化需求，助(zhu)力鄉(xiang)(xiang)(xiang)村(cun)文(wen)化振興。

防控(kong)不放松，守好(hao)成果(guo)營造安全參展環境(jing)