2021南國書(shu)香(xiang)節(jie)于(yu)8月20-30日舉辦(ban)。在常態化疫(yi)情(qing)防控下(xia)，本屆南國書(shu)香(xiang)節(jie)采(cai)用“線(xian)(xian)上(shang)線(xian)(xian)下(xia)結(jie)合、全省各(ge)級聯(lian)動、分散同(tong)期辦(ban)展(zhan)”的(de)(de)形式開(kai)展(zhan)，全省范(fan)圍內設立的(de)(de)321個分會場(chang)(chang)將(jiang)同(tong)頻共振，聯(lian)袂唱響閱讀協奏曲——超20萬(wan)種參展(zhan)圖(tu)書(shu)線(xian)(xian)上(shang)線(xian)(xian)下(xia)同(tong)步展(zhan)示，200多(duo)名(ming)(ming)文化名(ming)(ming)家或(huo)踏足南粵(yue)，或(huo)做客云端，464場(chang)(chang)次文化活動潤澤嶺南，一場(chang)(chang)大眾化、多(duo)元化、立體化的(de)(de)文化盛宴將(jiang)在八月盛夏掀起滿城書(shu)香(xiang)。

聚焦新時代(dai)，透過出版看百年輝煌成就

今年(nian)(nian)是中國共產黨成立(li)100周年(nian)(nian)，也是我國進入(ru)“十四五”規劃、乘勢而上開(kai)啟(qi)全面建(jian)設社(she)會主義現代化國家新征程、向第二個百年(nian)(nian)奮斗目標進軍的(de)開(kai)局(ju)之年(nian)(nian)。

2021南(nan)國(guo)書香節以“閱讀點(dian)亮(liang)前行的路”為(wei)年度口(kou)號，匯(hui)集主題出(chu)版重點(dian)出(chu)版物，在全省范圍內集中展示展銷(xiao)習近平新時代(dai)中國(guo)特(te)色社會主義思想(xiang)出(chu)版成果，重點(dian)展示黨史、新中國(guo)史、改(gai)革開放史、社會主義發展史等主題出(chu)版物，展示弘揚(yang)民族(zu)精神、歌頌改(gai)革成果、宣傳典(dian)型(xing)事跡的優(you)秀作品(pin)，為(wei)廣大群眾呈現有高度、有深度的主題佳作。

全(quan)省分會場同步設(she)立“主題出(chu)版物專柜”，開啟線下聯展，筑成百(bai)店百(bai)部(bu)紅色(se)經典圖書獻禮方(fang)陣，集中展示(shi)展銷(xiao)《習(xi)近平談治國(guo)理政》《中國(guo)共(gong)產黨(dang)簡史》《新(xin)征(zheng)程面對面》等重大主題出(chu)版物和黨(dang)史學習(xi)教育讀物，全(quan)面展示(shi)進入新(xin)時(shi)代黨(dang)和國(guo)家(jia)各(ge)項事業取得的歷史性成就(jiu)、發生的歷史性變(bian)革，回(hui)顧(gu)百(bai)年歷程，展現(xian)輝煌成就(jiu)，引發廣大群眾共(gong)鳴。

同時，各分會場集中開展主題(ti)出(chu)版(ban)物首發儀(yi)式、“紅(hong)(hong)色文化輕騎兵”、“重溫紅(hong)(hong)色記憶”等紅(hong)(hong)色題(ti)材閱讀互動活動。

吹(chui)響集(ji)結號，全省321個分會場聯展聯動(dong)

本屆(jie)南國(guo)書香節(jie)進(jin)一步深耕全民(min)(min)(min)閱(yue)讀，厚植(zhi)文(wen)化根基(ji)，著力(li)拓寬全民(min)(min)(min)參展的幅(fu)度、延伸全民(min)(min)(min)觀展的廣(guang)度、加大全民(min)(min)(min)優惠的力(li)度、掀起全民(min)(min)(min)閱(yue)讀的熱度，立(li)足“挖掘地方(fang)(fang)優勢、辦(ban)出地方(fang)(fang)特(te)色”，在全省設置321個(ge)分會(hui)場。

各分會場統一(yi)標識、統一(yi)宣傳、統一(yi)折(zhe)扣、統一(yi)氛圍(wei)，編織成一(yi)張廣泛的、立體(ti)的全民閱讀服務(wu)網，共同吹響“2021南(nan)國(guo)書(shu)香節”集結號。

全(quan)省分會場分布(bu)均(jun)衡，全(quan)面(mian)覆蓋市、區（縣），讓(rang)廣(guang)大(da)群(qun)眾實現零距離(li)參展。展覽不僅注(zhu)重主(zhu)題(ti)聚焦，思想引領(ling)，也注(zhu)重大(da)眾閱讀，活動互動，只要廣(guang)大(da)群(qun)眾走(zou)進書(shu)(shu)店，走(zou)進圖書(shu)(shu)館，就可(ke)以近距離(li)參與(yu)書(shu)(shu)香節豐富(fu)的(de)閱讀活動。

全省各地分會(hui)場以新華書店、特(te)色(se)書店為(wei)閱讀發(fa)散點(dian)，同步設(she)置“書香優選”精品出(chu)版(ban)物(wu)(wu)(wu)專柜、廣東優秀出(chu)版(ban)物(wu)(wu)(wu)專柜、中(zhong)國(guo)出(chu)版(ban)集團優秀出(chu)版(ban)物(wu)(wu)(wu)專柜，精選一批大眾精品、暢銷經(jing)典(dian)、嶺南(nan)文化、地方(fang)特(te)色(se)讀物(wu)(wu)(wu)，為(wei)廣大群眾提供(gong)閱讀指(zhi)南(nan)。

書店(dian)廣泛聯結各行(xing)各業(ye)，通過閱讀活動(dong)串聯起機關、學(xue)校、社區、企業(ye)，從而調動(dong)全省(sheng)各地廣大群眾參與的積極(ji)性。

閱(yue)讀(du)(du)活(huo)(huo)動(dong)(dong)融合本地特色(se)(se)：廣(guang)州(zhou)(zhou)(zhou)(zhou)(zhou)市(shi)(shi)(shi)推(tui)出(chu)“聲入人心，紅動(dong)(dong)廣(guang)州(zhou)(zhou)(zhou)(zhou)(zhou)”——尋找廣(guang)州(zhou)(zhou)(zhou)(zhou)(zhou)最(zui)美“悅”讀(du)(du)之聲紅色(se)(se)經典(dian)(dian)作品誦(song)讀(du)(du)；深(shen)圳(zhen)市(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)“書(shu)(shu)(shu)(shu)映百年(nian)偉業”黨(dang)史學習(xi)教(jiao)育主(zhu)(zhu)題(ti)展(zhan)(zhan)；汕(shan)頭市(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)“書(shu)(shu)(shu)(shu)中(zhong)(zhong)(zhong)的鄉村變(bian)遷”圖(tu)書(shu)(shu)(shu)(shu)展(zhan)(zhan)；佛(fo)山(shan)市(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)“閱(yue)途，書(shu)(shu)(shu)(shu)與遠方”基層文(wen)(wen)(wen)化(hua)巡(xun)回展(zhan)(zhan)；河源市(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)盲人聽書(shu)(shu)(shu)(shu)、聾(long)啞人視(shi)聽閱(yue)讀(du)(du)活(huo)(huo)動(dong)(dong)；梅(mei)州(zhou)(zhou)(zhou)(zhou)(zhou)市(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)“南粵沃土鑄偉業——中(zhong)(zhong)(zhong)國(guo)共產黨(dang)在廣(guang)東”圖(tu)片(pian)(pian)展(zhan)(zhan)；惠州(zhou)(zhou)(zhou)(zhou)(zhou)市(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)“不忘初心，傳承薪火”主(zhu)(zhu)題(ti)閱(yue)讀(du)(du)活(huo)(huo)動(dong)(dong)；汕(shan)尾市(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)《熱土地上的紅飄帶》新書(shu)(shu)(shu)(shu)分(fen)享(xiang)會(hui)(hui)；中(zhong)(zhong)(zhong)山(shan)市(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)第三屆中(zhong)(zhong)(zhong)山(shan)市(shi)(shi)(shi)經典(dian)(dian)誦(song)讀(du)(du)活(huo)(huo)動(dong)(dong)線(xian)下(xia)決(jue)賽；江(jiang)門(men)市(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)黨(dang)史、僑(qiao)史故事分(fen)享(xiang)會(hui)(hui)和僑(qiao)鄉特色(se)(se)文(wen)(wen)(wen)化(hua)展(zhan)(zhan)示活(huo)(huo)動(dong)(dong)；陽江(jiang)市(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)紅色(se)(se)主(zhu)(zhu)題(ti)紀錄片(pian)(pian)展(zhan)(zhan)播活(huo)(huo)動(dong)(dong)；湛江(jiang)市(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)“唐(tang)詩氣度(du)與民(min)族(zu)自信”“儒家(jia)修(xiu)身”等主(zhu)(zhu)題(ti)文(wen)(wen)(wen)化(hua)講堂；茂名(ming)市(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)“書(shu)(shu)(shu)(shu)香暖山(shan)區”捐書(shu)(shu)(shu)(shu)活(huo)(huo)動(dong)(dong)；肇(zhao)慶(qing)市(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)全國(guo)“兩優一先”表彰(zhang)大會(hui)(hui)肇(zhao)慶(qing)代表閱(yue)讀(du)(du)分(fen)享(xiang)會(hui)(hui)；清遠市(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)“文(wen)(wen)(wen)明(ming)家(jia)風”書(shu)(shu)(shu)(shu)法巡(xun)展(zhan)(zhan)；潮州(zhou)(zhou)(zhou)(zhou)(zhou)市(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)“潮心向黨(dang)”潮州(zhou)(zhou)(zhou)(zhou)(zhou)黨(dang)史印記檔案圖(tu)片(pian)(pian)展(zhan)(zhan)；揭陽市(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)“書(shu)(shu)(shu)(shu)香家(jia)國(guo)情”讀(du)(du)書(shu)(shu)(shu)(shu)主(zhu)(zhu)題(ti)晚會(hui)(hui)；云浮市(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)“書(shu)(shu)(shu)(shu)香鄉村”公(gong)益贈書(shu)(shu)(shu)(shu)活(huo)(huo)動(dong)(dong)。

立面觀書展，線上(shang)線下活動有機融合

隨著閱(yue)讀方式多(duo)樣化，南(nan)國(guo)(guo)書(shu)(shu)香(xiang)(xiang)節(jie)進一(yi)步加(jia)強線上線下融(rong)合，搭建“南(nan)國(guo)(guo)書(shu)(shu)香(xiang)(xiang)節(jie)云(yun)平臺(tai)”，將線上展(zhan)示、線上銷售、線上活(huo)動、線上公益和線下活(huo)動有(you)機融(rong)合。廣大群(qun)眾不(bu)僅可以(yi)到分會場(chang)線下參展(zhan)，也(ye)可以(yi)通過南(nan)國(guo)(guo)書(shu)(shu)香(xiang)(xiang)節(jie)小程(cheng)序(xu)、羊城(cheng)書(shu)(shu)展(zhan)小程(cheng)序(xu)，在云(yun)端同享優(you)惠購書(shu)(shu)、參與閱(yue)讀活(huo)動。

主題(ti)出版物(wu)展銷、“書(shu)(shu)(shu)香(xiang)優(you)選(xuan)”精品出版物(wu)展銷、廣東優(you)秀出版物(wu)展銷、中(zhong)國出版集(ji)團優(you)秀出版物(wu)展銷將在“南國書(shu)(shu)(shu)香(xiang)節(jie)”小程序(xu)同步上線，全(quan)省分會場同步開設線上購書(shu)(shu)(shu)平臺，重(zhong)點依托(tuo)“新華通讀”小程序(xu)，供全(quan)省廣大群眾(zhong)在線購書(shu)(shu)(shu)；同時，數十場新書(shu)(shu)(shu)分享會、論壇沙(sha)龍、閱讀活動將進行(xing)線上直播，并通過南國書(shu)(shu)(shu)香(xiang)節(jie)小程序(xu)全(quan)面發布，讓廣大群眾(zhong)打破(po)距(ju)離(li)界限，實(shi)現線上參(can)展。

今年(nian)南(nan)國書(shu)香(xiang)(xiang)節(jie)開啟云(yun)互動，打造(zao)“小書(shu)房，大世界”云(yun)平臺，百位名人(ren)(ren)作家(jia)走進(jin)自己(ji)的書(shu)房或特色(se)書(shu)店，通過(guo)云(yun)互動，向(xiang)廣(guang)大群眾推薦好書(shu)，共同(tong)參(can)與書(shu)香(xiang)(xiang)節(jie)。來自廣(guang)東本土的近(jin)百名文化(hua)名人(ren)(ren)、專(zhuan)家(jia)學者、作家(jia)、閱讀推廣(guang)人(ren)(ren)將下(xia)沉到全省分會場開展(zhan)活(huo)動，通過(guo)講座、對(dui)談、沙龍、簽售等形式，圍繞紅色(se)題材、嶺南(nan)文化(hua)、親子(zi)教育、生活(huo)方(fang)式等內容，深(shen)入書(shu)店一(yi)線，與廣(guang)大群眾面對(dui)面交(jiao)流。

優惠遍基層，多措(cuo)并舉(ju)提高惠民滲透力

今年(nian)南國書香節繼(ji)續(xu)發揮(hui)“全民(min)閱讀主陣(zhen)地”作用，向全省廣大群眾(zhong)推(tui)(tui)出便民(min)惠(hui)民(min)舉措，通過文化惠(hui)民(min)助推(tui)(tui)全民(min)閱讀。全省分會場同步推(tui)(tui)出全場圖書八折(zhe)優(you)惠(hui)，“書香之夜”專(zhuan)場圖書限時七折(zhe)優(you)惠(hui)。

全省各地(di)分會場(chang)(chang)推(tui)出多(duo)項惠(hui)(hui)民活動。在廣(guang)州分會場(chang)(chang)，讀者(zhe)(zhe)到(dao)指定書(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)（四閱書(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)·東湖店(dian)(dian)(dian)(dian)、四閱書(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)·琶洲店(dian)(dian)(dian)(dian)、楠楓書(shu)(shu)(shu)(shu)院、新(xin)塘(tang)書(shu)(shu)(shu)(shu)城、江高書(shu)(shu)(shu)(shu)城、北京路教材書(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)、吾悅青年文化(hua)空間(jian)）購(gou)書(shu)(shu)(shu)(shu)，除享(xiang)受(shou)8折優惠(hui)(hui)以外(wai)，還可疊加(jia)享(xiang)受(shou)工銀專(zhuan)項優惠(hui)(hui)。讀者(zhe)(zhe)使用(yong)工銀e生(sheng)活APP掃碼支付（需綁(bang)定廣(guang)州地(di)區工銀信用(yong)卡），可享(xiang)5折優惠(hui)(hui)，最高單筆優惠(hui)(hui)金額(e)(e)(e)可達50元。活動期間(jian)每(mei)位讀者(zhe)(zhe)可享(xiang)受(shou)2次優惠(hui)(hui)，優惠(hui)(hui)名額(e)(e)(e)有(you)限，先(xian)到(dao)先(xian)得。在“羊城書(shu)(shu)(shu)(shu)展”小程序(xu)，將上線“清空100位讀者(zhe)(zhe)購(gou)物車(che)”活動，連續10天隨機(ji)抽取10位提供限額(e)(e)(e)500元范(fan)圍內清空購(gou)物車(che)的免單福利，實實在在優惠(hui)(hui)于民。

在中山分(fen)會場(chang)，“中山書(shu)(shu)(shu)(shu)展”云平(ping)(ping)臺將發放(fang)15萬電子(zi)(zi)購(gou)(gou)書(shu)(shu)(shu)(shu)券(quan)(quan)(quan)；江門分(fen)會場(chang)則通(tong)過(guo)(guo)“文化惠民(min)，云上共享”黨史答(da)題抽獎小程序發放(fang)8萬元電子(zi)(zi)購(gou)(gou)書(shu)(shu)(shu)(shu)券(quan)(quan)(quan)；湛(zhan)江分(fen)會場(chang)將通(tong)過(guo)(guo)“嶺南書(shu)(shu)(shu)(shu)香”微信(xin)公眾號(hao)、“視聽湛(zhan)江”APP、“湛(zhan)江發布”微信(xin)公眾號(hao)等平(ping)(ping)臺發放(fang)10萬元電子(zi)(zi)購(gou)(gou)書(shu)(shu)(shu)(shu)券(quan)(quan)(quan)；茂名分(fen)會場(chang)則向(xiang)當地新華書(shu)(shu)(shu)(shu)店(dian)、市圖書(shu)(shu)(shu)(shu)館(guan)及市區4家民(min)營書(shu)(shu)(shu)(shu)店(dian)的(de)讀者發放(fang)10萬元購(gou)(gou)書(shu)(shu)(shu)(shu)券(quan)(quan)(quan)；云浮分(fen)會場(chang)將通(tong)過(guo)(guo)“云報商城”派發電子(zi)(zi)購(gou)(gou)書(shu)(shu)(shu)(shu)券(quan)(quan)(quan)，同(tong)時(shi)派發紙質(zhi)購(gou)(gou)書(shu)(shu)(shu)(shu)券(quan)(quan)(quan)，總額10萬元。

公益暖人心(xin)，形式創新助(zhu)推閱(yue)讀服務多元化

書(shu)(shu)香節期間，廣(guang)州(zhou)(zhou)市(shi)(shi)、深圳市(shi)(shi)、佛山市(shi)(shi)、韶(shao)關市(shi)(shi)、河源市(shi)(shi)、梅州(zhou)(zhou)市(shi)(shi)、惠州(zhou)(zhou)市(shi)(shi)、東莞市(shi)(shi)、中山市(shi)(shi)、江門(men)市(shi)(shi)、湛江市(shi)(shi)、茂名市(shi)(shi)、肇慶市(shi)(shi)、清遠市(shi)(shi)、潮州(zhou)(zhou)市(shi)(shi)、揭陽市(shi)(shi)的(de)市(shi)(shi)、縣公共圖書(shu)(shu)館與當地新(xin)華(hua)書(shu)(shu)店(dian)聯(lian)合舉辦“你選書(shu)(shu)，我買單”活動，凡持(chi)有當地圖書(shu)(shu)館借(jie)(jie)閱(yue)卡(ka)的(de)廣(guang)大群(qun)眾，憑借(jie)(jie)閱(yue)卡(ka)可在當地指定書(shu)(shu)店(dian)或圖書(shu)(shu)館自選圖書(shu)(shu)進行(xing)借(jie)(jie)閱(yue)。

今年，鄉(xiang)(xiang)(xiang)鎮流(liu)動(dong)售(shou)(shou)書(shu)(shu)(shu)(shu)(shu)活(huo)動(dong)成為(wei)南(nan)國書(shu)(shu)(shu)(shu)(shu)香節的重點公(gong)益(yi)活(huo)動(dong)，各地分會場將(jiang)在全省(sheng)鄉(xiang)(xiang)(xiang)鎮輪流(liu)開(kai)展流(liu)動(dong)售(shou)(shou)書(shu)(shu)(shu)(shu)(shu)活(huo)動(dong)，鄉(xiang)(xiang)(xiang)鎮流(liu)動(dong)售(shou)(shou)書(shu)(shu)(shu)(shu)(shu)活(huo)動(dong)由各市縣新華書(shu)(shu)(shu)(shu)(shu)店具體開(kai)展，潮南(nan)購(gou)(gou)(gou)書(shu)(shu)(shu)(shu)(shu)中心(xin)、博羅書(shu)(shu)(shu)(shu)(shu)城、陽(yang)山購(gou)(gou)(gou)書(shu)(shu)(shu)(shu)(shu)中心(xin)、江門購(gou)(gou)(gou)書(shu)(shu)(shu)(shu)(shu)中心(xin)、連州購(gou)(gou)(gou)書(shu)(shu)(shu)(shu)(shu)中心(xin)、江南(nan)購(gou)(gou)(gou)書(shu)(shu)(shu)(shu)(shu)中心(xin)、新興購(gou)(gou)(gou)書(shu)(shu)(shu)(shu)(shu)中心(xin)等數(shu)十家(jia)新華書(shu)(shu)(shu)(shu)(shu)店，將(jiang)陸(lu)續舉辦流(liu)動(dong)售(shou)(shou)書(shu)(shu)(shu)(shu)(shu)，把(ba)“鄉(xiang)(xiang)(xiang)鎮流(liu)動(dong)售(shou)(shou)書(shu)(shu)(shu)(shu)(shu)車”開(kai)到(dao)偏遠鄉(xiang)(xiang)(xiang)鎮，滿足農村(cun)群眾精神(shen)文(wen)化需求，助力鄉(xiang)(xiang)(xiang)村(cun)文(wen)化振興。

防控不放松，守好成果營造安全參(can)展環境