2021南國書香節于8月20-30日舉(ju)辦。在常(chang)態(tai)化(hua)(hua)疫(yi)情防控下(xia)，本屆(jie)南國書香節采用“線上(shang)線下(xia)結合、全省各級聯(lian)動、分(fen)散同期辦展”的(de)形(xing)式開(kai)展，全省范圍內設立的(de)321個分(fen)會(hui)場將同頻共振，聯(lian)袂唱(chang)響閱讀協(xie)奏(zou)曲(qu)——超20萬種(zhong)參展圖書線上(shang)線下(xia)同步展示，200多(duo)名文(wen)化(hua)(hua)名家或(huo)(huo)踏足(zu)南粵(yue)，或(huo)(huo)做客云(yun)端，464場次文(wen)化(hua)(hua)活動潤澤嶺南，一(yi)場大眾化(hua)(hua)、多(duo)元(yuan)化(hua)(hua)、立體(ti)化(hua)(hua)的(de)文(wen)化(hua)(hua)盛宴將在八月盛夏掀起滿城書香。

聚焦新(xin)時代，透過(guo)出(chu)版看(kan)百年輝煌(huang)成就(jiu)

今年是中國(guo)共產黨成立100周年，也是我國(guo)進入“十四五”規劃(hua)、乘勢而上(shang)開啟全(quan)面(mian)建(jian)設社(she)會主義現代化國(guo)家新征程、向第二(er)個(ge)百年奮斗目(mu)標進軍的開局之年。

2021南(nan)國(guo)(guo)書香(xiang)節以“閱讀點(dian)亮前行的路”為(wei)年(nian)度口號(hao)，匯集主(zhu)題(ti)出(chu)版重點(dian)出(chu)版物，在(zai)全(quan)省(sheng)范圍內集中(zhong)展(zhan)示(shi)展(zhan)銷習近平(ping)新(xin)時代中(zhong)國(guo)(guo)特色社(she)會主(zhu)義(yi)思(si)想(xiang)出(chu)版成果(guo)，重點(dian)展(zhan)示(shi)黨史、新(xin)中(zhong)國(guo)(guo)史、改(gai)革開放史、社(she)會主(zhu)義(yi)發展(zhan)史等主(zhu)題(ti)出(chu)版物，展(zhan)示(shi)弘(hong)揚民族(zu)精神、歌頌改(gai)革成果(guo)、宣傳(chuan)典型(xing)事(shi)跡(ji)的優秀作品，為(wei)廣大群眾呈(cheng)現有高度、有深度的主(zhu)題(ti)佳作。

全省分會場同步設(she)立(li)“主題出版物(wu)專(zhuan)柜”，開啟線下聯展，筑成(cheng)百(bai)店百(bai)部紅色經典圖書(shu)獻禮方陣，集中(zhong)展示(shi)展銷《習(xi)近平談治國(guo)(guo)理政(zheng)》《中(zhong)國(guo)(guo)共產(chan)黨(dang)簡史》《新(xin)征程(cheng)面(mian)(mian)對面(mian)(mian)》等重大主題出版物(wu)和黨(dang)史學習(xi)教(jiao)育(yu)讀物(wu)，全面(mian)(mian)展示(shi)進入新(xin)時代(dai)黨(dang)和國(guo)(guo)家各項事(shi)業取得的(de)(de)歷(li)史性(xing)成(cheng)就、發(fa)生的(de)(de)歷(li)史性(xing)變(bian)革，回顧百(bai)年歷(li)程(cheng)，展現輝煌成(cheng)就，引發(fa)廣大群眾共鳴。

同時，各分會場集中開展主(zhu)題出版(ban)物首發儀式、“紅(hong)色文(wen)化輕騎兵”、“重溫紅(hong)色記憶”等(deng)紅(hong)色題材閱讀(du)互動活動。

吹(chui)響集結號(hao)，全省321個分會場聯(lian)展(zhan)聯(lian)動

本(ben)屆南國書香節進(jin)一步深耕(geng)全(quan)民(min)(min)(min)閱讀(du)，厚植文(wen)化根基，著力拓寬(kuan)全(quan)民(min)(min)(min)參展的幅(fu)度(du)、延伸全(quan)民(min)(min)(min)觀展的廣度(du)、加大全(quan)民(min)(min)(min)優惠(hui)的力度(du)、掀(xian)起全(quan)民(min)(min)(min)閱讀(du)的熱(re)度(du)，立(li)足“挖掘地方優勢、辦出地方特色”，在全(quan)省設置321個分會(hui)場(chang)。

各分(fen)會場統(tong)(tong)(tong)一標識、統(tong)(tong)(tong)一宣(xuan)傳、統(tong)(tong)(tong)一折扣、統(tong)(tong)(tong)一氛圍，編織(zhi)成一張廣泛的(de)、立體(ti)的(de)全民閱讀服務網(wang)，共同吹響“2021南國(guo)書香節”集(ji)結號。

全省分會場分布均衡(heng)，全面覆蓋(gai)市(shi)、區（縣(xian)），讓廣(guang)大群(qun)(qun)眾(zhong)實現零距離(li)參展(zhan)。展(zhan)覽(lan)不僅注(zhu)重主題聚焦，思想引領，也(ye)注(zhu)重大眾(zhong)閱讀(du)，活動互(hu)動，只(zhi)要(yao)廣(guang)大群(qun)(qun)眾(zhong)走進書店(dian)，走進圖書館，就可以近距離(li)參與書香(xiang)節豐富(fu)的閱讀(du)活動。

全省各(ge)地(di)分會(hui)場以新華書(shu)(shu)(shu)店(dian)、特(te)色書(shu)(shu)(shu)店(dian)為閱(yue)讀(du)發散點(dian)，同步設置“書(shu)(shu)(shu)香優選”精(jing)品出版物(wu)(wu)專(zhuan)柜、廣東優秀出版物(wu)(wu)專(zhuan)柜、中國出版集團優秀出版物(wu)(wu)專(zhuan)柜，精(jing)選一(yi)批大眾精(jing)品、暢銷(xiao)經(jing)典、嶺南(nan)文(wen)化(hua)、地(di)方特(te)色讀(du)物(wu)(wu)，為廣大群眾提供閱(yue)讀(du)指(zhi)南(nan)。

書店(dian)廣泛聯結各(ge)行各(ge)業，通過閱讀活動(dong)串聯起機關、學校(xiao)、社區、企業，從而調(diao)動(dong)全省(sheng)各(ge)地(di)廣大群(qun)眾參與(yu)的積極(ji)性。

閱(yue)讀(du)(du)活(huo)動(dong)融合本地特(te)(te)色：廣(guang)州(zhou)市(shi)(shi)(shi)(shi)(shi)(shi)推出(chu)“聲(sheng)入(ru)人心(xin)，紅動(dong)廣(guang)州(zhou)”——尋找廣(guang)州(zhou)最美(mei)“悅”讀(du)(du)之(zhi)聲(sheng)紅色經典作品(pin)誦讀(du)(du)；深圳(zhen)市(shi)(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)辦(ban)“書(shu)映(ying)百年偉業(ye)”黨(dang)史學習教育主題展(zhan)(zhan)；汕頭市(shi)(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)辦(ban)“書(shu)中的鄉村變遷(qian)”圖書(shu)展(zhan)(zhan)；佛山(shan)(shan)市(shi)(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)辦(ban)“閱(yue)途，書(shu)與遠方(fang)”基層文化巡回展(zhan)(zhan)；河源市(shi)(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)辦(ban)盲(mang)人聽書(shu)、聾啞人視聽閱(yue)讀(du)(du)活(huo)動(dong)；梅州(zhou)市(shi)(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)辦(ban)“南粵沃土(tu)鑄(zhu)偉業(ye)——中國共產黨(dang)在廣(guang)東”圖片展(zhan)(zhan)；惠州(zhou)市(shi)(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)辦(ban)“不忘初(chu)心(xin)，傳承(cheng)薪火”主題閱(yue)讀(du)(du)活(huo)動(dong)；汕尾市(shi)(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)辦(ban)《熱土(tu)地上的紅飄(piao)帶(dai)》新書(shu)分享會；中山(shan)(shan)市(shi)(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)辦(ban)第(di)三屆中山(shan)(shan)市(shi)(shi)(shi)(shi)(shi)(shi)經典誦讀(du)(du)活(huo)動(dong)線下決賽；江門市(shi)(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)辦(ban)黨(dang)史、僑(qiao)史故(gu)事分享會和僑(qiao)鄉特(te)(te)色文化展(zhan)(zhan)示活(huo)動(dong)；陽江市(shi)(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)辦(ban)紅色主題紀錄片展(zhan)(zhan)播活(huo)動(dong)；湛江市(shi)(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)辦(ban)“唐詩氣度(du)與民族自信”“儒家修身”等主題文化講堂；茂名市(shi)(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)辦(ban)“書(shu)香(xiang)(xiang)暖山(shan)(shan)區”捐書(shu)活(huo)動(dong)；肇慶市(shi)(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)辦(ban)全國“兩優(you)一先”表彰大會肇慶代(dai)表閱(yue)讀(du)(du)分享會；清遠市(shi)(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)辦(ban)“文明家風”書(shu)法巡展(zhan)(zhan)；潮(chao)州(zhou)市(shi)(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)辦(ban)“潮(chao)心(xin)向黨(dang)”潮(chao)州(zhou)黨(dang)史印(yin)記(ji)檔案圖片展(zhan)(zhan)；揭陽市(shi)(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)辦(ban)“書(shu)香(xiang)(xiang)家國情(qing)”讀(du)(du)書(shu)主題晚會；云浮市(shi)(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)辦(ban)“書(shu)香(xiang)(xiang)鄉村”公益贈書(shu)活(huo)動(dong)。

立面觀書展(zhan)，線上線下活動有機融合

隨(sui)著閱讀方(fang)式多樣化(hua)，南(nan)國書(shu)香節(jie)進一(yi)步加強(qiang)線(xian)(xian)(xian)上(shang)線(xian)(xian)(xian)下(xia)融合，搭(da)建“南(nan)國書(shu)香節(jie)云(yun)平臺”，將線(xian)(xian)(xian)上(shang)展(zhan)示、線(xian)(xian)(xian)上(shang)銷售(shou)、線(xian)(xian)(xian)上(shang)活動、線(xian)(xian)(xian)上(shang)公益和(he)線(xian)(xian)(xian)下(xia)活動有(you)機融合。廣大群眾(zhong)不(bu)僅(jin)可以到分會場線(xian)(xian)(xian)下(xia)參展(zhan)，也可以通過南(nan)國書(shu)香節(jie)小(xiao)(xiao)程(cheng)序、羊城(cheng)書(shu)展(zhan)小(xiao)(xiao)程(cheng)序，在云(yun)端同享優惠購書(shu)、參與閱讀活動。

主題出(chu)(chu)版物展銷(xiao)、“書香優(you)選”精(jing)品出(chu)(chu)版物展銷(xiao)、廣(guang)(guang)東優(you)秀出(chu)(chu)版物展銷(xiao)、中國(guo)出(chu)(chu)版集團(tuan)優(you)秀出(chu)(chu)版物展銷(xiao)將(jiang)在“南國(guo)書香節”小程序(xu)(xu)同步上線(xian)(xian)，全(quan)省分會(hui)場同步開設線(xian)(xian)上購書平臺，重點依(yi)托“新(xin)華通(tong)讀”小程序(xu)(xu)，供全(quan)省廣(guang)(guang)大群(qun)眾在線(xian)(xian)購書；同時，數十場新(xin)書分享會(hui)、論壇(tan)沙(sha)龍、閱讀活動將(jiang)進(jin)行(xing)線(xian)(xian)上直播，并(bing)通(tong)過南國(guo)書香節小程序(xu)(xu)全(quan)面(mian)發布，讓廣(guang)(guang)大群(qun)眾打破距(ju)離(li)界限，實現線(xian)(xian)上參展。

今年南國書(shu)香節開啟云互(hu)動(dong)，打造“小(xiao)書(shu)房，大世(shi)界”云平臺，百(bai)位名(ming)人(ren)作(zuo)(zuo)家走進自己的書(shu)房或(huo)特色書(shu)店，通過云互(hu)動(dong)，向廣(guang)大群(qun)眾(zhong)推薦好(hao)書(shu)，共同參與書(shu)香節。來自廣(guang)東本土的近百(bai)名(ming)文(wen)化名(ming)人(ren)、專家學者、作(zuo)(zuo)家、閱讀(du)推廣(guang)人(ren)將下沉到(dao)全省分會場開展活動(dong)，通過講座、對談、沙龍(long)、簽售(shou)等(deng)形(xing)式(shi)，圍(wei)繞紅(hong)色題(ti)材、嶺南文(wen)化、親子教育、生(sheng)活方式(shi)等(deng)內(nei)容，深入書(shu)店一線，與廣(guang)大群(qun)眾(zhong)面對面交流。

優惠(hui)遍基層，多措并舉提高(gao)惠(hui)民滲透力

今(jin)年南(nan)國(guo)書香節繼續發揮(hui)“全(quan)(quan)民(min)(min)閱讀主(zhu)陣地”作(zuo)用，向全(quan)(quan)省(sheng)廣大群眾推(tui)出便民(min)(min)惠(hui)民(min)(min)舉措(cuo)，通過(guo)文化惠(hui)民(min)(min)助推(tui)全(quan)(quan)民(min)(min)閱讀。全(quan)(quan)省(sheng)分會場(chang)(chang)同步推(tui)出全(quan)(quan)場(chang)(chang)圖書八折優(you)惠(hui)，“書香之(zhi)夜”專場(chang)(chang)圖書限時(shi)七折優(you)惠(hui)。

全省(sheng)各地分會(hui)場(chang)(chang)推出多項(xiang)(xiang)惠(hui)民(min)活(huo)動。在(zai)廣州分會(hui)場(chang)(chang)，讀(du)者(zhe)(zhe)到(dao)指定(ding)書(shu)(shu)(shu)店(dian)(dian)（四閱書(shu)(shu)(shu)店(dian)(dian)·東湖店(dian)(dian)、四閱書(shu)(shu)(shu)店(dian)(dian)·琶洲店(dian)(dian)、楠(nan)楓書(shu)(shu)(shu)院、新塘書(shu)(shu)(shu)城、江(jiang)高(gao)書(shu)(shu)(shu)城、北京路(lu)教(jiao)材書(shu)(shu)(shu)店(dian)(dian)、吾悅青年文化空(kong)(kong)間(jian)）購書(shu)(shu)(shu)，除享(xiang)(xiang)受(shou)8折(zhe)優(you)惠(hui)以(yi)外(wai)，還可疊加(jia)享(xiang)(xiang)受(shou)工銀(yin)專(zhuan)項(xiang)(xiang)優(you)惠(hui)。讀(du)者(zhe)(zhe)使用工銀(yin)e生活(huo)APP掃碼支付（需(xu)綁定(ding)廣州地區(qu)工銀(yin)信(xin)用卡），可享(xiang)(xiang)5折(zhe)優(you)惠(hui)，最(zui)高(gao)單(dan)筆優(you)惠(hui)金額可達(da)50元。活(huo)動期間(jian)每位讀(du)者(zhe)(zhe)可享(xiang)(xiang)受(shou)2次(ci)優(you)惠(hui)，優(you)惠(hui)名(ming)額有限(xian)，先(xian)到(dao)先(xian)得。在(zai)“羊城書(shu)(shu)(shu)展(zhan)”小程(cheng)序，將上線(xian)“清(qing)空(kong)(kong)100位讀(du)者(zhe)(zhe)購物(wu)車”活(huo)動，連(lian)續10天隨機抽取(qu)10位提供限(xian)額500元范(fan)圍內清(qing)空(kong)(kong)購物(wu)車的免(mian)單(dan)福利，實(shi)實(shi)在(zai)在(zai)優(you)惠(hui)于(yu)民(min)。

在中山分會(hui)(hui)場(chang)(chang)(chang)，“中山書(shu)(shu)(shu)展”云平臺將發(fa)放(fang)15萬(wan)電子(zi)購(gou)書(shu)(shu)(shu)券(quan)(quan)；江門分會(hui)(hui)場(chang)(chang)(chang)則通(tong)過“文化惠民，云上(shang)共享”黨史答題抽獎小程序(xu)發(fa)放(fang)8萬(wan)元(yuan)電子(zi)購(gou)書(shu)(shu)(shu)券(quan)(quan)；湛(zhan)(zhan)江分會(hui)(hui)場(chang)(chang)(chang)將通(tong)過“嶺(ling)南書(shu)(shu)(shu)香”微(wei)信公眾號、“視(shi)聽湛(zhan)(zhan)江”APP、“湛(zhan)(zhan)江發(fa)布(bu)”微(wei)信公眾號等平臺發(fa)放(fang)10萬(wan)元(yuan)電子(zi)購(gou)書(shu)(shu)(shu)券(quan)(quan)；茂名(ming)分會(hui)(hui)場(chang)(chang)(chang)則向當地新華書(shu)(shu)(shu)店(dian)、市圖書(shu)(shu)(shu)館(guan)及市區4家民營書(shu)(shu)(shu)店(dian)的讀者發(fa)放(fang)10萬(wan)元(yuan)購(gou)書(shu)(shu)(shu)券(quan)(quan)；云浮分會(hui)(hui)場(chang)(chang)(chang)將通(tong)過“云報商(shang)城”派(pai)發(fa)電子(zi)購(gou)書(shu)(shu)(shu)券(quan)(quan)，同時派(pai)發(fa)紙(zhi)質購(gou)書(shu)(shu)(shu)券(quan)(quan)，總額10萬(wan)元(yuan)。

公益暖(nuan)人心，形(xing)式(shi)創新助推閱讀服務(wu)多(duo)元(yuan)化

書(shu)(shu)(shu)香(xiang)節期間，廣(guang)州(zhou)市(shi)(shi)(shi)、深圳市(shi)(shi)(shi)、佛山(shan)市(shi)(shi)(shi)、韶關(guan)市(shi)(shi)(shi)、河源(yuan)市(shi)(shi)(shi)、梅州(zhou)市(shi)(shi)(shi)、惠州(zhou)市(shi)(shi)(shi)、東(dong)莞市(shi)(shi)(shi)、中山(shan)市(shi)(shi)(shi)、江門市(shi)(shi)(shi)、湛江市(shi)(shi)(shi)、茂名市(shi)(shi)(shi)、肇慶市(shi)(shi)(shi)、清遠市(shi)(shi)(shi)、潮(chao)州(zhou)市(shi)(shi)(shi)、揭陽市(shi)(shi)(shi)的市(shi)(shi)(shi)、縣公(gong)共圖(tu)(tu)書(shu)(shu)(shu)館(guan)(guan)與當(dang)地新華書(shu)(shu)(shu)店(dian)聯合舉辦“你選書(shu)(shu)(shu)，我買單”活動(dong)，凡持有(you)當(dang)地圖(tu)(tu)書(shu)(shu)(shu)館(guan)(guan)借閱卡的廣(guang)大(da)群眾，憑(ping)借閱卡可(ke)在當(dang)地指定書(shu)(shu)(shu)店(dian)或圖(tu)(tu)書(shu)(shu)(shu)館(guan)(guan)自選圖(tu)(tu)書(shu)(shu)(shu)進行(xing)借閱。

今年，鄉鎮流(liu)(liu)動(dong)(dong)(dong)售(shou)書(shu)(shu)活動(dong)(dong)(dong)成為南(nan)國書(shu)(shu)香節的重點公益活動(dong)(dong)(dong)，各地(di)分會場將(jiang)在全省鄉鎮輪(lun)流(liu)(liu)開展流(liu)(liu)動(dong)(dong)(dong)售(shou)書(shu)(shu)活動(dong)(dong)(dong)，鄉鎮流(liu)(liu)動(dong)(dong)(dong)售(shou)書(shu)(shu)活動(dong)(dong)(dong)由各市縣新華書(shu)(shu)店具體開展，潮南(nan)購書(shu)(shu)中(zhong)(zhong)心(xin)(xin)、博羅書(shu)(shu)城、陽山(shan)購書(shu)(shu)中(zhong)(zhong)心(xin)(xin)、江門購書(shu)(shu)中(zhong)(zhong)心(xin)(xin)、連州購書(shu)(shu)中(zhong)(zhong)心(xin)(xin)、江南(nan)購書(shu)(shu)中(zhong)(zhong)心(xin)(xin)、新興(xing)購書(shu)(shu)中(zhong)(zhong)心(xin)(xin)等數(shu)十家新華書(shu)(shu)店，將(jiang)陸(lu)續舉辦(ban)流(liu)(liu)動(dong)(dong)(dong)售(shou)書(shu)(shu)，把“鄉鎮流(liu)(liu)動(dong)(dong)(dong)售(shou)書(shu)(shu)車”開到偏遠鄉鎮，滿足農(nong)村(cun)群眾精神文化(hua)需求，助力鄉村(cun)文化(hua)振興(xing)。

防控不放松，守(shou)好成果營造安全參展環境