2021南(nan)國書香節(jie)于8月20-30日(ri)舉(ju)辦。在常態化疫(yi)情防控下(xia)，本屆南(nan)國書香節(jie)采用“線(xian)(xian)(xian)上線(xian)(xian)(xian)下(xia)結合(he)、全(quan)省(sheng)各級聯動(dong)、分散(san)同期(qi)辦展(zhan)”的形式開(kai)展(zhan)，全(quan)省(sheng)范圍內設(she)立的321個分會場將同頻共振，聯袂唱(chang)響(xiang)閱(yue)讀(du)協奏(zou)曲——超20萬種(zhong)參展(zhan)圖書線(xian)(xian)(xian)上線(xian)(xian)(xian)下(xia)同步展(zhan)示，200多名文(wen)化名家或(huo)踏足南(nan)粵，或(huo)做客云端，464場次文(wen)化活(huo)動(dong)潤澤嶺(ling)南(nan)，一場大眾化、多元化、立體化的文(wen)化盛宴將在八月盛夏(xia)掀起滿城書香。

聚焦(jiao)新時代，透過出版看百年輝煌成就

今(jin)年是中國(guo)共產黨成立100周年，也是我(wo)國(guo)進入“十四五”規劃、乘勢而(er)上開(kai)啟全面建設社會主(zhu)義(yi)現代(dai)化(hua)國(guo)家新征程(cheng)、向第二個百(bai)年奮(fen)斗目標進軍的開(kai)局之(zhi)年。

2021南國書(shu)香(xiang)節以“閱讀點(dian)亮前行的(de)路”為(wei)年度口號(hao)，匯(hui)集主題出(chu)版(ban)(ban)重點(dian)出(chu)版(ban)(ban)物(wu)，在全省范圍內集中(zhong)展示展銷習近平新(xin)時代中(zhong)國特(te)色社(she)會主義思想出(chu)版(ban)(ban)成果，重點(dian)展示黨史、新(xin)中(zhong)國史、改革開(kai)放史、社(she)會主義發(fa)展史等主題出(chu)版(ban)(ban)物(wu)，展示弘揚民族精神(shen)、歌頌改革成果、宣傳典型(xing)事(shi)跡的(de)優秀作品，為(wei)廣大(da)群眾呈現有高(gao)度、有深度的(de)主題佳作。

全省分會場同步設立(li)“主題(ti)出版(ban)物(wu)專(zhuan)柜”，開(kai)啟(qi)線下聯(lian)展，筑成(cheng)百店百部紅色經典圖書獻禮(li)方陣，集中展示展銷(xiao)《習(xi)近平談治國(guo)理政》《中國(guo)共產(chan)黨(dang)簡史》《新征程(cheng)面(mian)對面(mian)》等重大(da)(da)主題(ti)出版(ban)物(wu)和(he)黨(dang)史學習(xi)教育讀物(wu)，全面(mian)展示進入新時(shi)代(dai)黨(dang)和(he)國(guo)家各項事業取得的歷史性成(cheng)就、發生的歷史性變革，回顧百年歷程(cheng)，展現輝煌成(cheng)就，引發廣大(da)(da)群眾共鳴。

同(tong)時，各分會(hui)場(chang)集中開展(zhan)主(zhu)題出版物首發儀式(shi)、“紅色文化輕騎(qi)兵”、“重(zhong)溫紅色記憶”等(deng)紅色題材(cai)閱讀(du)互動活動。

吹響集(ji)結號，全省321個分(fen)會場聯展聯動(dong)

本屆南國書香(xiang)節進一步深耕(geng)全民(min)(min)(min)閱讀(du)，厚植(zhi)文化根基，著力(li)(li)拓(tuo)寬全民(min)(min)(min)參展的幅度(du)(du)、延伸全民(min)(min)(min)觀展的廣度(du)(du)、加大全民(min)(min)(min)優惠的力(li)(li)度(du)(du)、掀起全民(min)(min)(min)閱讀(du)的熱度(du)(du)，立足(zu)“挖掘地方優勢、辦出(chu)地方特色”，在全省設置321個分會場。

各分會場統(tong)(tong)(tong)一標識(shi)、統(tong)(tong)(tong)一宣傳、統(tong)(tong)(tong)一折扣、統(tong)(tong)(tong)一氛圍，編織(zhi)成一張廣泛的、立體的全民閱讀(du)服務網(wang)，共同(tong)吹響“2021南國書香節(jie)”集結號(hao)。

全(quan)省分(fen)會場分(fen)布(bu)均衡(heng)，全(quan)面覆蓋(gai)市(shi)、區（縣），讓廣大群(qun)(qun)眾(zhong)實現零距離參展(zhan)。展(zhan)覽不僅注重(zhong)(zhong)主題聚(ju)焦，思想引領(ling)，也注重(zhong)(zhong)大眾(zhong)閱讀(du)，活(huo)動(dong)互動(dong)，只(zhi)要廣大群(qun)(qun)眾(zhong)走進(jin)書店，走進(jin)圖(tu)書館(guan)，就可以近(jin)距離參與(yu)書香(xiang)節豐富(fu)的(de)閱讀(du)活(huo)動(dong)。

全省各地(di)(di)分(fen)會場以新華書(shu)(shu)店、特色(se)書(shu)(shu)店為(wei)閱讀(du)發散點(dian)，同步設置(zhi)“書(shu)(shu)香優(you)選”精(jing)品(pin)出(chu)版物(wu)專柜、廣東優(you)秀出(chu)版物(wu)專柜、中國(guo)出(chu)版集團優(you)秀出(chu)版物(wu)專柜，精(jing)選一批(pi)大眾(zhong)(zhong)精(jing)品(pin)、暢銷(xiao)經典、嶺南(nan)文化、地(di)(di)方特色(se)讀(du)物(wu)，為(wei)廣大群眾(zhong)(zhong)提供閱讀(du)指南(nan)。

書店廣泛聯(lian)結各行各業，通(tong)過閱(yue)讀活(huo)動串聯(lian)起機關、學校(xiao)、社區、企(qi)業，從而調動全省各地(di)廣大群眾參與的積極性(xing)。

閱(yue)(yue)讀(du)活(huo)(huo)(huo)動(dong)(dong)(dong)融合本地特色(se)：廣州(zhou)市(shi)(shi)(shi)(shi)(shi)推出“聲(sheng)入人(ren)心，紅(hong)動(dong)(dong)(dong)廣州(zhou)”——尋(xun)找(zhao)廣州(zhou)最美“悅”讀(du)之聲(sheng)紅(hong)色(se)經典作(zuo)品誦讀(du)；深圳市(shi)(shi)(shi)(shi)(shi)舉(ju)辦(ban)(ban)(ban)(ban)“書(shu)(shu)映百年偉業(ye)”黨(dang)(dang)史(shi)學習教育主題(ti)(ti)展(zhan)(zhan)(zhan)；汕頭市(shi)(shi)(shi)(shi)(shi)舉(ju)辦(ban)(ban)(ban)(ban)“書(shu)(shu)中(zhong)的(de)鄉(xiang)村(cun)變遷”圖(tu)書(shu)(shu)展(zhan)(zhan)(zhan)；佛(fo)山市(shi)(shi)(shi)(shi)(shi)舉(ju)辦(ban)(ban)(ban)(ban)“閱(yue)(yue)途，書(shu)(shu)與遠(yuan)方”基層文化(hua)巡回展(zhan)(zhan)(zhan)；河源市(shi)(shi)(shi)(shi)(shi)舉(ju)辦(ban)(ban)(ban)(ban)盲人(ren)聽書(shu)(shu)、聾啞人(ren)視聽閱(yue)(yue)讀(du)活(huo)(huo)(huo)動(dong)(dong)(dong)；梅(mei)州(zhou)市(shi)(shi)(shi)(shi)(shi)舉(ju)辦(ban)(ban)(ban)(ban)“南粵沃(wo)土鑄(zhu)偉業(ye)——中(zhong)國(guo)共產黨(dang)(dang)在(zai)廣東”圖(tu)片(pian)展(zhan)(zhan)(zhan)；惠州(zhou)市(shi)(shi)(shi)(shi)(shi)舉(ju)辦(ban)(ban)(ban)(ban)“不忘初(chu)心，傳承薪火”主題(ti)(ti)閱(yue)(yue)讀(du)活(huo)(huo)(huo)動(dong)(dong)(dong)；汕尾(wei)市(shi)(shi)(shi)(shi)(shi)舉(ju)辦(ban)(ban)(ban)(ban)《熱土地上的(de)紅(hong)飄帶》新書(shu)(shu)分(fen)享會；中(zhong)山市(shi)(shi)(shi)(shi)(shi)舉(ju)辦(ban)(ban)(ban)(ban)第三屆中(zhong)山市(shi)(shi)(shi)(shi)(shi)經典誦讀(du)活(huo)(huo)(huo)動(dong)(dong)(dong)線(xian)下決賽(sai)；江門(men)市(shi)(shi)(shi)(shi)(shi)舉(ju)辦(ban)(ban)(ban)(ban)黨(dang)(dang)史(shi)、僑史(shi)故事分(fen)享會和僑鄉(xiang)特色(se)文化(hua)展(zhan)(zhan)(zhan)示活(huo)(huo)(huo)動(dong)(dong)(dong)；陽江市(shi)(shi)(shi)(shi)(shi)舉(ju)辦(ban)(ban)(ban)(ban)紅(hong)色(se)主題(ti)(ti)紀錄片(pian)展(zhan)(zhan)(zhan)播活(huo)(huo)(huo)動(dong)(dong)(dong)；湛江市(shi)(shi)(shi)(shi)(shi)舉(ju)辦(ban)(ban)(ban)(ban)“唐詩氣(qi)度與民族(zu)自(zi)信”“儒家(jia)修身”等主題(ti)(ti)文化(hua)講堂；茂名市(shi)(shi)(shi)(shi)(shi)舉(ju)辦(ban)(ban)(ban)(ban)“書(shu)(shu)香(xiang)暖山區”捐(juan)書(shu)(shu)活(huo)(huo)(huo)動(dong)(dong)(dong)；肇慶市(shi)(shi)(shi)(shi)(shi)舉(ju)辦(ban)(ban)(ban)(ban)全國(guo)“兩(liang)優一先”表彰大會肇慶代表閱(yue)(yue)讀(du)分(fen)享會；清遠(yuan)市(shi)(shi)(shi)(shi)(shi)舉(ju)辦(ban)(ban)(ban)(ban)“文明家(jia)風”書(shu)(shu)法(fa)巡展(zhan)(zhan)(zhan)；潮州(zhou)市(shi)(shi)(shi)(shi)(shi)舉(ju)辦(ban)(ban)(ban)(ban)“潮心向黨(dang)(dang)”潮州(zhou)黨(dang)(dang)史(shi)印(yin)記檔案圖(tu)片(pian)展(zhan)(zhan)(zhan)；揭(jie)陽市(shi)(shi)(shi)(shi)(shi)舉(ju)辦(ban)(ban)(ban)(ban)“書(shu)(shu)香(xiang)家(jia)國(guo)情(qing)”讀(du)書(shu)(shu)主題(ti)(ti)晚會；云浮市(shi)(shi)(shi)(shi)(shi)舉(ju)辦(ban)(ban)(ban)(ban)“書(shu)(shu)香(xiang)鄉(xiang)村(cun)”公益贈(zeng)書(shu)(shu)活(huo)(huo)(huo)動(dong)(dong)(dong)。

立面觀(guan)書(shu)展，線(xian)上線(xian)下活動(dong)有(you)機融合

隨(sui)著閱讀方式多樣化，南國書香節進(jin)一步(bu)加強線(xian)(xian)上線(xian)(xian)下(xia)融合，搭建“南國書香節云平臺”，將線(xian)(xian)上展(zhan)(zhan)示(shi)、線(xian)(xian)上銷售、線(xian)(xian)上活(huo)動、線(xian)(xian)上公益和線(xian)(xian)下(xia)活(huo)動有機融合。廣大群眾不僅可(ke)以到分(fen)會場線(xian)(xian)下(xia)參展(zhan)(zhan)，也可(ke)以通過南國書香節小(xiao)程序(xu)、羊城書展(zhan)(zhan)小(xiao)程序(xu)，在(zai)云端同享優惠購書、參與閱讀活(huo)動。

主(zhu)題出(chu)版(ban)物(wu)展(zhan)銷、“書(shu)香優選”精品出(chu)版(ban)物(wu)展(zhan)銷、廣東(dong)優秀(xiu)出(chu)版(ban)物(wu)展(zhan)銷、中國出(chu)版(ban)集團優秀(xiu)出(chu)版(ban)物(wu)展(zhan)銷將(jiang)在(zai)“南國書(shu)香節”小程(cheng)序(xu)同步上(shang)線(xian)，全省(sheng)分(fen)會(hui)(hui)場(chang)同步開設線(xian)上(shang)購(gou)書(shu)平(ping)臺(tai)，重點依托“新(xin)華通(tong)讀”小程(cheng)序(xu)，供全省(sheng)廣大群眾在(zai)線(xian)購(gou)書(shu)；同時，數十場(chang)新(xin)書(shu)分(fen)享會(hui)(hui)、論壇沙龍、閱讀活動(dong)將(jiang)進行線(xian)上(shang)直播，并通(tong)過南國書(shu)香節小程(cheng)序(xu)全面(mian)發布，讓(rang)廣大群眾打破(po)距離界限(xian)，實現線(xian)上(shang)參展(zhan)。

今年南國書(shu)(shu)香節開啟(qi)云(yun)(yun)互動，打(da)造(zao)“小書(shu)(shu)房，大(da)世界”云(yun)(yun)平臺，百位名(ming)人(ren)(ren)作家走進自己的(de)書(shu)(shu)房或(huo)特色(se)書(shu)(shu)店，通過云(yun)(yun)互動，向廣(guang)大(da)群(qun)眾(zhong)推(tui)薦好書(shu)(shu)，共同參與書(shu)(shu)香節。來自廣(guang)東本土的(de)近百名(ming)文化名(ming)人(ren)(ren)、專(zhuan)家學者、作家、閱讀推(tui)廣(guang)人(ren)(ren)將下沉(chen)到全(quan)省分會場開展(zhan)活(huo)(huo)動，通過講座、對談、沙龍、簽售(shou)等形式，圍(wei)繞紅色(se)題材、嶺南文化、親(qin)子教(jiao)育、生活(huo)(huo)方式等內容，深入書(shu)(shu)店一線，與廣(guang)大(da)群(qun)眾(zhong)面(mian)(mian)對面(mian)(mian)交流。

優惠遍(bian)基層，多措(cuo)并(bing)舉提高惠民滲(shen)透力

今年(nian)南國書(shu)香節繼續發揮(hui)“全(quan)(quan)民閱(yue)讀(du)主(zhu)陣(zhen)地(di)”作用，向全(quan)(quan)省廣大群眾(zhong)推(tui)出便民惠(hui)民舉措，通過文化惠(hui)民助推(tui)全(quan)(quan)民閱(yue)讀(du)。全(quan)(quan)省分會場(chang)同步推(tui)出全(quan)(quan)場(chang)圖書(shu)八(ba)折優惠(hui)，“書(shu)香之夜”專(zhuan)場(chang)圖書(shu)限時七折優惠(hui)。

全省各地分會場推出多(duo)項惠(hui)(hui)(hui)民活動(dong)(dong)(dong)。在廣(guang)(guang)州(zhou)分會場，讀者(zhe)到指(zhi)定(ding)書(shu)店（四(si)閱書(shu)店·東湖(hu)店、四(si)閱書(shu)店·琶洲店、楠楓書(shu)院、新塘(tang)書(shu)城(cheng)、江高書(shu)城(cheng)、北京路(lu)教材(cai)書(shu)店、吾悅青年文化空間）購書(shu)，除(chu)享(xiang)受8折優(you)(you)惠(hui)(hui)(hui)以外，還可疊加享(xiang)受工(gong)銀專項優(you)(you)惠(hui)(hui)(hui)。讀者(zhe)使用工(gong)銀e生(sheng)活APP掃碼(ma)支付(fu)（需綁定(ding)廣(guang)(guang)州(zhou)地區工(gong)銀信用卡(ka)），可享(xiang)5折優(you)(you)惠(hui)(hui)(hui)，最(zui)高單筆優(you)(you)惠(hui)(hui)(hui)金(jin)額(e)可達50元。活動(dong)(dong)(dong)期間每位(wei)讀者(zhe)可享(xiang)受2次(ci)優(you)(you)惠(hui)(hui)(hui)，優(you)(you)惠(hui)(hui)(hui)名額(e)有限(xian)，先到先得。在“羊(yang)城(cheng)書(shu)展”小程序(xu)，將上線(xian)“清空100位(wei)讀者(zhe)購物車”活動(dong)(dong)(dong)，連續(xu)10天隨機抽取(qu)10位(wei)提供限(xian)額(e)500元范圍內(nei)清空購物車的免(mian)單福利，實實在在優(you)(you)惠(hui)(hui)(hui)于民。

在中山(shan)分會(hui)場，“中山(shan)書(shu)(shu)(shu)(shu)展”云平臺將(jiang)發(fa)(fa)(fa)放(fang)15萬(wan)電(dian)子(zi)購書(shu)(shu)(shu)(shu)券(quan)(quan)；江門分會(hui)場則通過“文化惠民(min)，云上(shang)共享”黨史答題抽(chou)獎小(xiao)程序發(fa)(fa)(fa)放(fang)8萬(wan)元(yuan)電(dian)子(zi)購書(shu)(shu)(shu)(shu)券(quan)(quan)；湛江分會(hui)場將(jiang)通過“嶺南書(shu)(shu)(shu)(shu)香”微信公眾號(hao)、“視聽湛江”APP、“湛江發(fa)(fa)(fa)布”微信公眾號(hao)等(deng)平臺發(fa)(fa)(fa)放(fang)10萬(wan)元(yuan)電(dian)子(zi)購書(shu)(shu)(shu)(shu)券(quan)(quan)；茂(mao)名分會(hui)場則向(xiang)當地(di)新華書(shu)(shu)(shu)(shu)店、市(shi)圖書(shu)(shu)(shu)(shu)館及市(shi)區(qu)4家民(min)營書(shu)(shu)(shu)(shu)店的讀者發(fa)(fa)(fa)放(fang)10萬(wan)元(yuan)購書(shu)(shu)(shu)(shu)券(quan)(quan)；云浮分會(hui)場將(jiang)通過“云報商城”派(pai)(pai)發(fa)(fa)(fa)電(dian)子(zi)購書(shu)(shu)(shu)(shu)券(quan)(quan)，同時派(pai)(pai)發(fa)(fa)(fa)紙(zhi)質購書(shu)(shu)(shu)(shu)券(quan)(quan)，總額10萬(wan)元(yuan)。

公益暖人心，形式創(chuang)新(xin)助推閱讀(du)服務(wu)多元化

書(shu)(shu)(shu)香節期間，廣州(zhou)(zhou)(zhou)市(shi)(shi)、深圳市(shi)(shi)、佛山(shan)(shan)市(shi)(shi)、韶關市(shi)(shi)、河源市(shi)(shi)、梅州(zhou)(zhou)(zhou)市(shi)(shi)、惠州(zhou)(zhou)(zhou)市(shi)(shi)、東(dong)莞市(shi)(shi)、中(zhong)山(shan)(shan)市(shi)(shi)、江門市(shi)(shi)、湛江市(shi)(shi)、茂名市(shi)(shi)、肇慶市(shi)(shi)、清遠市(shi)(shi)、潮州(zhou)(zhou)(zhou)市(shi)(shi)、揭陽(yang)市(shi)(shi)的市(shi)(shi)、縣公共圖(tu)書(shu)(shu)(shu)館(guan)與(yu)當(dang)地新(xin)華書(shu)(shu)(shu)店聯合舉辦“你選(xuan)書(shu)(shu)(shu)，我買單”活動，凡持有(you)當(dang)地圖(tu)書(shu)(shu)(shu)館(guan)借(jie)閱卡(ka)的廣大群眾，憑借(jie)閱卡(ka)可在當(dang)地指定書(shu)(shu)(shu)店或圖(tu)書(shu)(shu)(shu)館(guan)自選(xuan)圖(tu)書(shu)(shu)(shu)進(jin)行借(jie)閱。

今(jin)年，鄉(xiang)(xiang)鎮(zhen)流(liu)(liu)動(dong)(dong)(dong)售書(shu)(shu)(shu)(shu)活動(dong)(dong)(dong)成為(wei)南(nan)國書(shu)(shu)(shu)(shu)香節的重(zhong)點公(gong)益活動(dong)(dong)(dong)，各地分會(hui)場(chang)將在全(quan)省鄉(xiang)(xiang)鎮(zhen)輪流(liu)(liu)開(kai)展流(liu)(liu)動(dong)(dong)(dong)售書(shu)(shu)(shu)(shu)活動(dong)(dong)(dong)，鄉(xiang)(xiang)鎮(zhen)流(liu)(liu)動(dong)(dong)(dong)售書(shu)(shu)(shu)(shu)活動(dong)(dong)(dong)由(you)各市縣(xian)新(xin)華書(shu)(shu)(shu)(shu)店具體(ti)開(kai)展，潮南(nan)購(gou)(gou)書(shu)(shu)(shu)(shu)中(zhong)心、博羅書(shu)(shu)(shu)(shu)城、陽山購(gou)(gou)書(shu)(shu)(shu)(shu)中(zhong)心、江(jiang)門購(gou)(gou)書(shu)(shu)(shu)(shu)中(zhong)心、連州(zhou)購(gou)(gou)書(shu)(shu)(shu)(shu)中(zhong)心、江(jiang)南(nan)購(gou)(gou)書(shu)(shu)(shu)(shu)中(zhong)心、新(xin)興購(gou)(gou)書(shu)(shu)(shu)(shu)中(zhong)心等數(shu)十(shi)家(jia)新(xin)華書(shu)(shu)(shu)(shu)店，將陸續舉辦流(liu)(liu)動(dong)(dong)(dong)售書(shu)(shu)(shu)(shu)，把“鄉(xiang)(xiang)鎮(zhen)流(liu)(liu)動(dong)(dong)(dong)售書(shu)(shu)(shu)(shu)車”開(kai)到(dao)偏遠(yuan)鄉(xiang)(xiang)鎮(zhen)，滿足農村(cun)群眾精神文化需求(qiu)，助(zhu)力鄉(xiang)(xiang)村(cun)文化振興。

防控不放松，守好成果營(ying)造安全參(can)展環境