2021南(nan)國書(shu)香(xiang)節于8月20-30日舉辦。在(zai)常態化(hua)(hua)疫情防控下，本屆南(nan)國書(shu)香(xiang)節采用“線上(shang)(shang)線下結(jie)合、全(quan)省(sheng)(sheng)各級聯動、分散同(tong)期辦展”的形式開(kai)展，全(quan)省(sheng)(sheng)范圍內設立的321個分會場將同(tong)頻共(gong)振，聯袂唱響閱讀(du)協奏曲——超20萬種參(can)展圖書(shu)線上(shang)(shang)線下同(tong)步展示，200多名文化(hua)(hua)名家或踏足(zu)南(nan)粵，或做(zuo)客云端，464場次(ci)文化(hua)(hua)活(huo)動潤澤嶺南(nan)，一場大眾化(hua)(hua)、多元化(hua)(hua)、立體化(hua)(hua)的文化(hua)(hua)盛(sheng)宴將在(zai)八月盛(sheng)夏掀起滿(man)城書(shu)香(xiang)。

聚焦新時代(dai)，透過出版看百年輝煌成就

今年(nian)是中國(guo)共(gong)產黨(dang)成立100周年(nian)，也是我國(guo)進入(ru)“十四五”規(gui)劃(hua)、乘勢而上(shang)開啟全面(mian)建設社會主義現代化國(guo)家新征程(cheng)、向第二個百年(nian)奮斗目標進軍的開局(ju)之年(nian)。

2021南(nan)國書香節以“閱讀點(dian)亮前行的(de)(de)路”為年(nian)度口號，匯集主(zhu)(zhu)題(ti)出(chu)版(ban)重(zhong)(zhong)點(dian)出(chu)版(ban)物，在全省范(fan)圍內集中展示(shi)展銷(xiao)習近平新時代中國特色(se)社(she)會(hui)主(zhu)(zhu)義思想出(chu)版(ban)成(cheng)果，重(zhong)(zhong)點(dian)展示(shi)黨史(shi)、新中國史(shi)、改(gai)(gai)革(ge)開放(fang)史(shi)、社(she)會(hui)主(zhu)(zhu)義發展史(shi)等主(zhu)(zhu)題(ti)出(chu)版(ban)物，展示(shi)弘揚(yang)民族精神(shen)、歌頌改(gai)(gai)革(ge)成(cheng)果、宣傳典型事跡的(de)(de)優秀作(zuo)品，為廣大群眾呈現有(you)高度、有(you)深度的(de)(de)主(zhu)(zhu)題(ti)佳作(zuo)。

全(quan)省分(fen)會(hui)場同步設立“主題(ti)出版物(wu)專柜”，開啟(qi)線(xian)下聯展(zhan)，筑(zhu)成(cheng)百店(dian)百部紅色經(jing)典(dian)圖書獻禮方陣，集中展(zhan)示(shi)展(zhan)銷《習近平談治(zhi)國理政》《中國共(gong)產黨簡(jian)史(shi)》《新(xin)征程(cheng)面對面》等重大(da)主題(ti)出版物(wu)和(he)黨史(shi)學(xue)習教(jiao)育讀物(wu)，全(quan)面展(zhan)示(shi)進入新(xin)時代黨和(he)國家各項事(shi)業取得(de)的歷史(shi)性成(cheng)就(jiu)、發生的歷史(shi)性變革，回顧百年歷程(cheng)，展(zhan)現(xian)輝(hui)煌(huang)成(cheng)就(jiu)，引發廣大(da)群(qun)眾(zhong)共(gong)鳴(ming)。

同時(shi)，各分會場集中開展主題出(chu)版物首發(fa)儀(yi)式(shi)、“紅色文化輕騎兵”、“重溫紅色記憶”等紅色題材閱讀互動(dong)活動(dong)。

吹(chui)響集結(jie)號，全省(sheng)321個分會(hui)場聯(lian)展(zhan)聯(lian)動

本屆(jie)南國書香節(jie)進一步深耕全(quan)民閱(yue)讀，厚植文化根基，著力拓寬全(quan)民參(can)展(zhan)的幅度、延伸全(quan)民觀展(zhan)的廣度、加大(da)全(quan)民優惠的力度、掀起全(quan)民閱(yue)讀的熱度，立足“挖掘(jue)地(di)方優勢、辦出地(di)方特(te)色”，在(zai)全(quan)省設(she)置321個分會(hui)場。

各分會場統一(yi)(yi)標識、統一(yi)(yi)宣傳、統一(yi)(yi)折(zhe)扣(kou)、統一(yi)(yi)氛(fen)圍，編織成一(yi)(yi)張廣泛的、立體(ti)的全(quan)民閱讀服務網，共同吹響“2021南國書香節”集結號。

全省分會場分布均衡，全面覆蓋市(shi)、區（縣），讓廣大(da)群(qun)眾實現(xian)零距離參展。展覽(lan)不僅(jin)注重(zhong)主題聚(ju)焦(jiao)，思想引領，也注重(zhong)大(da)眾閱讀(du)，活動(dong)(dong)互(hu)動(dong)(dong)，只要廣大(da)群(qun)眾走進(jin)書店，走進(jin)圖(tu)書館(guan)，就可以近距離參與(yu)書香(xiang)節豐富(fu)的閱讀(du)活動(dong)(dong)。

全省各(ge)地(di)分會場以(yi)新華書(shu)店、特色書(shu)店為閱(yue)讀發散點(dian)，同(tong)步設置“書(shu)香優(you)(you)選”精品出版(ban)物(wu)專(zhuan)柜(ju)、廣東優(you)(you)秀出版(ban)物(wu)專(zhuan)柜(ju)、中國(guo)出版(ban)集團優(you)(you)秀出版(ban)物(wu)專(zhuan)柜(ju)，精選一(yi)批(pi)大(da)眾精品、暢(chang)銷經(jing)典(dian)、嶺南文化(hua)、地(di)方(fang)特色讀物(wu)，為廣大(da)群眾提供閱(yue)讀指南。

書店廣(guang)泛聯結各(ge)行各(ge)業，通過閱讀活(huo)動(dong)串聯起機關、學(xue)校、社區、企業，從而調動(dong)全省各(ge)地廣(guang)大群眾(zhong)參與的積極性。

閱(yue)(yue)讀活(huo)動(dong)(dong)融合本(ben)地特色(se)：廣州(zhou)(zhou)市(shi)推出“聲入人心(xin)，紅(hong)(hong)動(dong)(dong)廣州(zhou)(zhou)”——尋找廣州(zhou)(zhou)最美“悅(yue)”讀之聲紅(hong)(hong)色(se)經典(dian)(dian)作品(pin)誦讀；深圳市(shi)舉(ju)(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)“書(shu)(shu)(shu)(shu)(shu)(shu)(shu)映百(bai)年偉(wei)業”黨(dang)(dang)(dang)史(shi)(shi)學習教育主題(ti)展(zhan)(zhan)；汕頭(tou)市(shi)舉(ju)(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)“書(shu)(shu)(shu)(shu)(shu)(shu)(shu)中的(de)鄉村變遷”圖(tu)書(shu)(shu)(shu)(shu)(shu)(shu)(shu)展(zhan)(zhan)；佛山市(shi)舉(ju)(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)“閱(yue)(yue)途(tu)，書(shu)(shu)(shu)(shu)(shu)(shu)(shu)與遠(yuan)(yuan)方”基層(ceng)文化(hua)巡回展(zhan)(zhan)；河(he)源(yuan)市(shi)舉(ju)(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)盲人聽書(shu)(shu)(shu)(shu)(shu)(shu)(shu)、聾(long)啞人視聽閱(yue)(yue)讀活(huo)動(dong)(dong)；梅州(zhou)(zhou)市(shi)舉(ju)(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)“南粵沃土(tu)鑄偉(wei)業——中國(guo)(guo)共產黨(dang)(dang)(dang)在廣東”圖(tu)片(pian)展(zhan)(zhan)；惠州(zhou)(zhou)市(shi)舉(ju)(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)“不忘初心(xin)，傳承(cheng)薪火”主題(ti)閱(yue)(yue)讀活(huo)動(dong)(dong)；汕尾市(shi)舉(ju)(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)《熱土(tu)地上的(de)紅(hong)(hong)飄(piao)帶(dai)》新書(shu)(shu)(shu)(shu)(shu)(shu)(shu)分享(xiang)會(hui)；中山市(shi)舉(ju)(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)第三(san)屆(jie)中山市(shi)經典(dian)(dian)誦讀活(huo)動(dong)(dong)線(xian)下決(jue)賽；江(jiang)門(men)市(shi)舉(ju)(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)黨(dang)(dang)(dang)史(shi)(shi)、僑史(shi)(shi)故事(shi)分享(xiang)會(hui)和僑鄉特色(se)文化(hua)展(zhan)(zhan)示活(huo)動(dong)(dong)；陽江(jiang)市(shi)舉(ju)(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)紅(hong)(hong)色(se)主題(ti)紀錄片(pian)展(zhan)(zhan)播(bo)活(huo)動(dong)(dong)；湛江(jiang)市(shi)舉(ju)(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)“唐(tang)詩氣度與民族自(zi)信(xin)”“儒家修身”等主題(ti)文化(hua)講堂；茂名市(shi)舉(ju)(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)“書(shu)(shu)(shu)(shu)(shu)(shu)(shu)香(xiang)暖(nuan)山區”捐書(shu)(shu)(shu)(shu)(shu)(shu)(shu)活(huo)動(dong)(dong)；肇慶(qing)市(shi)舉(ju)(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)全國(guo)(guo)“兩優一先”表(biao)彰(zhang)大會(hui)肇慶(qing)代表(biao)閱(yue)(yue)讀分享(xiang)會(hui)；清遠(yuan)(yuan)市(shi)舉(ju)(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)“文明家風(feng)”書(shu)(shu)(shu)(shu)(shu)(shu)(shu)法(fa)巡展(zhan)(zhan)；潮州(zhou)(zhou)市(shi)舉(ju)(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)“潮心(xin)向黨(dang)(dang)(dang)”潮州(zhou)(zhou)黨(dang)(dang)(dang)史(shi)(shi)印記檔案(an)圖(tu)片(pian)展(zhan)(zhan)；揭陽市(shi)舉(ju)(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)“書(shu)(shu)(shu)(shu)(shu)(shu)(shu)香(xiang)家國(guo)(guo)情”讀書(shu)(shu)(shu)(shu)(shu)(shu)(shu)主題(ti)晚(wan)會(hui)；云浮市(shi)舉(ju)(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)“書(shu)(shu)(shu)(shu)(shu)(shu)(shu)香(xiang)鄉村”公益贈書(shu)(shu)(shu)(shu)(shu)(shu)(shu)活(huo)動(dong)(dong)。

立面觀書展(zhan)，線上線下活(huo)動有機融合

隨著(zhu)閱(yue)讀(du)方式多樣化，南國(guo)書(shu)香(xiang)(xiang)節進一步加強(qiang)線(xian)(xian)上線(xian)(xian)下融(rong)合，搭建(jian)“南國(guo)書(shu)香(xiang)(xiang)節云(yun)(yun)平臺”，將線(xian)(xian)上展(zhan)示、線(xian)(xian)上銷售、線(xian)(xian)上活(huo)動(dong)(dong)、線(xian)(xian)上公益和線(xian)(xian)下活(huo)動(dong)(dong)有機(ji)融(rong)合。廣(guang)大群眾不僅(jin)可以(yi)到分會場線(xian)(xian)下參(can)展(zhan)，也可以(yi)通過南國(guo)書(shu)香(xiang)(xiang)節小(xiao)程序、羊城(cheng)書(shu)展(zhan)小(xiao)程序，在云(yun)(yun)端同(tong)享優惠購書(shu)、參(can)與(yu)閱(yue)讀(du)活(huo)動(dong)(dong)。

主題出(chu)版(ban)(ban)(ban)物(wu)(wu)展(zhan)銷、“書(shu)香優選”精(jing)品出(chu)版(ban)(ban)(ban)物(wu)(wu)展(zhan)銷、廣東優秀出(chu)版(ban)(ban)(ban)物(wu)(wu)展(zhan)銷、中國出(chu)版(ban)(ban)(ban)集團(tuan)優秀出(chu)版(ban)(ban)(ban)物(wu)(wu)展(zhan)銷將在“南(nan)國書(shu)香節”小程序同(tong)步(bu)上(shang)線，全省(sheng)(sheng)分會場(chang)同(tong)步(bu)開設線上(shang)購書(shu)平臺，重(zhong)點依托“新華通讀(du)(du)”小程序，供全省(sheng)(sheng)廣大群眾在線購書(shu)；同(tong)時，數十(shi)場(chang)新書(shu)分享會、論壇沙(sha)龍、閱讀(du)(du)活動將進行(xing)線上(shang)直播，并通過(guo)南(nan)國書(shu)香節小程序全面(mian)發布，讓廣大群眾打破距離界(jie)限，實現線上(shang)參展(zhan)。

今年南(nan)國書(shu)(shu)(shu)香(xiang)節開啟云互動(dong)，打(da)造“小書(shu)(shu)(shu)房(fang)，大世界(jie)”云平臺，百位名(ming)人作(zuo)家走進(jin)自己的(de)書(shu)(shu)(shu)房(fang)或特色書(shu)(shu)(shu)店(dian)，通過云互動(dong)，向廣(guang)大群(qun)眾推薦好書(shu)(shu)(shu)，共同參(can)與書(shu)(shu)(shu)香(xiang)節。來(lai)自廣(guang)東本土的(de)近百名(ming)文化(hua)名(ming)人、專(zhuan)家學(xue)者、作(zuo)家、閱(yue)讀推廣(guang)人將(jiang)下(xia)沉到全省(sheng)分(fen)會場開展活動(dong)，通過講座、對談、沙龍、簽售等形式，圍(wei)繞(rao)紅(hong)色題(ti)材、嶺南(nan)文化(hua)、親(qin)子教育、生活方式等內容，深入(ru)書(shu)(shu)(shu)店(dian)一線，與廣(guang)大群(qun)眾面對面交(jiao)流。

優惠(hui)遍(bian)基(ji)層(ceng)，多措并舉提(ti)高(gao)惠(hui)民(min)滲透力

今年(nian)南國書(shu)香(xiang)節繼續發揮“全民閱(yue)讀主陣(zhen)地”作用(yong)，向全省(sheng)(sheng)廣大群(qun)眾推出(chu)便民惠(hui)民舉措，通過文化惠(hui)民助推全民閱(yue)讀。全省(sheng)(sheng)分(fen)會場同步推出(chu)全場圖書(shu)八(ba)折優惠(hui)，“書(shu)香(xiang)之夜”專場圖書(shu)限時(shi)七折優惠(hui)。

全省各(ge)地分會場推出多(duo)項(xiang)惠(hui)民活(huo)(huo)動。在(zai)(zai)廣(guang)州分會場，讀者到指(zhi)定(ding)書(shu)(shu)店（四(si)閱(yue)書(shu)(shu)店·東湖店、四(si)閱(yue)書(shu)(shu)店·琶洲店、楠(nan)楓(feng)書(shu)(shu)院、新塘書(shu)(shu)城(cheng)(cheng)、江高書(shu)(shu)城(cheng)(cheng)、北(bei)京(jing)路教材(cai)書(shu)(shu)店、吾悅(yue)青年(nian)文化空(kong)間）購書(shu)(shu)，除(chu)享(xiang)受(shou)8折優(you)惠(hui)以外，還可(ke)疊加享(xiang)受(shou)工(gong)銀(yin)專項(xiang)優(you)惠(hui)。讀者使用(yong)工(gong)銀(yin)e生(sheng)活(huo)(huo)APP掃碼支(zhi)付（需綁定(ding)廣(guang)州地區(qu)工(gong)銀(yin)信用(yong)卡(ka)），可(ke)享(xiang)5折優(you)惠(hui)，最高單筆優(you)惠(hui)金額可(ke)達50元。活(huo)(huo)動期間每位讀者可(ke)享(xiang)受(shou)2次優(you)惠(hui)，優(you)惠(hui)名額有(you)限，先到先得。在(zai)(zai)“羊(yang)城(cheng)(cheng)書(shu)(shu)展”小(xiao)程序，將上線“清空(kong)100位讀者購物車”活(huo)(huo)動，連續(xu)10天隨(sui)機(ji)抽取10位提供限額500元范(fan)圍內清空(kong)購物車的免單福利，實(shi)實(shi)在(zai)(zai)在(zai)(zai)優(you)惠(hui)于民。

在中山分(fen)會(hui)場(chang)，“中山書(shu)(shu)(shu)(shu)展”云平(ping)臺將(jiang)發放15萬(wan)電(dian)子(zi)購(gou)書(shu)(shu)(shu)(shu)券(quan)；江(jiang)(jiang)門(men)分(fen)會(hui)場(chang)則(ze)(ze)通(tong)(tong)過“文化惠民(min)，云上(shang)共享”黨史答題(ti)抽獎小程序(xu)發放8萬(wan)元(yuan)電(dian)子(zi)購(gou)書(shu)(shu)(shu)(shu)券(quan)；湛江(jiang)(jiang)分(fen)會(hui)場(chang)將(jiang)通(tong)(tong)過“嶺南書(shu)(shu)(shu)(shu)香”微(wei)信公(gong)眾(zhong)(zhong)號、“視聽湛江(jiang)(jiang)”APP、“湛江(jiang)(jiang)發布”微(wei)信公(gong)眾(zhong)(zhong)號等平(ping)臺發放10萬(wan)元(yuan)電(dian)子(zi)購(gou)書(shu)(shu)(shu)(shu)券(quan)；茂名(ming)分(fen)會(hui)場(chang)則(ze)(ze)向當地新(xin)華書(shu)(shu)(shu)(shu)店、市圖(tu)書(shu)(shu)(shu)(shu)館及市區4家民(min)營書(shu)(shu)(shu)(shu)店的讀者發放10萬(wan)元(yuan)購(gou)書(shu)(shu)(shu)(shu)券(quan)；云浮分(fen)會(hui)場(chang)將(jiang)通(tong)(tong)過“云報商城”派發電(dian)子(zi)購(gou)書(shu)(shu)(shu)(shu)券(quan)，同(tong)時派發紙質購(gou)書(shu)(shu)(shu)(shu)券(quan)，總額10萬(wan)元(yuan)。

公(gong)益暖人心，形式創(chuang)新助推閱讀服務多元化

書(shu)香節(jie)期間，廣州市(shi)(shi)、深圳市(shi)(shi)、佛山(shan)市(shi)(shi)、韶(shao)關市(shi)(shi)、河源市(shi)(shi)、梅州市(shi)(shi)、惠州市(shi)(shi)、東莞市(shi)(shi)、中(zhong)山(shan)市(shi)(shi)、江(jiang)門市(shi)(shi)、湛江(jiang)市(shi)(shi)、茂名市(shi)(shi)、肇慶市(shi)(shi)、清遠市(shi)(shi)、潮(chao)州市(shi)(shi)、揭(jie)陽市(shi)(shi)的(de)市(shi)(shi)、縣(xian)公共圖書(shu)館與當地(di)新(xin)華(hua)書(shu)店(dian)聯合(he)舉辦“你選書(shu)，我買單(dan)”活動，凡(fan)持(chi)有當地(di)圖書(shu)館借閱(yue)卡(ka)的(de)廣大群眾，憑借閱(yue)卡(ka)可在當地(di)指定書(shu)店(dian)或圖書(shu)館自選圖書(shu)進行借閱(yue)。

今(jin)年，鄉(xiang)(xiang)鎮(zhen)流(liu)(liu)動(dong)(dong)售(shou)書(shu)(shu)活(huo)動(dong)(dong)成為南國書(shu)(shu)香節(jie)的重點(dian)公益(yi)活(huo)動(dong)(dong)，各地分會場將在全(quan)省鄉(xiang)(xiang)鎮(zhen)輪流(liu)(liu)開展流(liu)(liu)動(dong)(dong)售(shou)書(shu)(shu)活(huo)動(dong)(dong)，鄉(xiang)(xiang)鎮(zhen)流(liu)(liu)動(dong)(dong)售(shou)書(shu)(shu)活(huo)動(dong)(dong)由(you)各市縣新華(hua)(hua)書(shu)(shu)店具(ju)體開展，潮南購書(shu)(shu)中心(xin)、博羅(luo)書(shu)(shu)城、陽山購書(shu)(shu)中心(xin)、江(jiang)門購書(shu)(shu)中心(xin)、連州購書(shu)(shu)中心(xin)、江(jiang)南購書(shu)(shu)中心(xin)、新興購書(shu)(shu)中心(xin)等數(shu)十家新華(hua)(hua)書(shu)(shu)店，將陸續舉辦流(liu)(liu)動(dong)(dong)售(shou)書(shu)(shu)，把“鄉(xiang)(xiang)鎮(zhen)流(liu)(liu)動(dong)(dong)售(shou)書(shu)(shu)車”開到偏遠鄉(xiang)(xiang)鎮(zhen)，滿足農村群(qun)眾(zhong)精神文化需求(qiu)，助(zhu)力鄉(xiang)(xiang)村文化振興。

防控不放松，守(shou)好成(cheng)果營造安(an)全(quan)參展環(huan)境