2021南國書香節于8月20-30日舉(ju)辦(ban)。在(zai)常態(tai)化疫情防控下(xia)，本屆南國書香節采用“線上線下(xia)結合、全(quan)省各級聯動(dong)、分散同期辦(ban)展(zhan)”的(de)形式開展(zhan)，全(quan)省范圍內設立(li)(li)的(de)321個分會場(chang)將同頻共振，聯袂唱響閱讀協奏曲——超20萬種參展(zhan)圖書線上線下(xia)同步展(zhan)示(shi)，200多名文(wen)化名家或(huo)踏足(zu)南粵(yue)，或(huo)做(zuo)客云端，464場(chang)次文(wen)化活動(dong)潤澤嶺南，一場(chang)大眾化、多元化、立(li)(li)體(ti)(ti)化的(de)文(wen)化盛宴將在(zai)八月盛夏掀起滿城書香。

聚焦(jiao)新時代，透過出版(ban)看(kan)百年(nian)輝煌成就

今(jin)年(nian)是中國(guo)共(gong)產(chan)黨成(cheng)立100周年(nian)，也是我國(guo)進(jin)入“十四五”規劃(hua)、乘勢而上(shang)開(kai)啟全(quan)面建(jian)設社會主(zhu)義現代(dai)化國(guo)家新征程、向第(di)二(er)個百(bai)年(nian)奮斗目標(biao)進(jin)軍的開(kai)局之年(nian)。

2021南國書香節以“閱讀(du)點(dian)亮前行的(de)路(lu)”為年度口號，匯集(ji)主題(ti)(ti)出(chu)版(ban)重(zhong)點(dian)出(chu)版(ban)物(wu)，在全省范圍內集(ji)中展(zhan)(zhan)示展(zhan)(zhan)銷習近平新時代中國特色社會主義思想出(chu)版(ban)成果，重(zhong)點(dian)展(zhan)(zhan)示黨史(shi)、新中國史(shi)、改(gai)革開放史(shi)、社會主義發展(zhan)(zhan)史(shi)等(deng)主題(ti)(ti)出(chu)版(ban)物(wu)，展(zhan)(zhan)示弘揚民族精(jing)神、歌頌改(gai)革成果、宣傳典型事(shi)跡(ji)的(de)優秀作(zuo)(zuo)品(pin)，為廣大群眾(zhong)呈(cheng)現(xian)有(you)高(gao)度、有(you)深(shen)度的(de)主題(ti)(ti)佳作(zuo)(zuo)。

全省分(fen)會場(chang)同步(bu)設立“主題出(chu)版(ban)物(wu)專柜”，開啟(qi)線下聯展，筑成百(bai)(bai)店百(bai)(bai)部紅色經典(dian)圖書獻禮方陣，集中(zhong)展示(shi)展銷《習近(jin)平談治國(guo)理政(zheng)》《中(zhong)國(guo)共產(chan)黨(dang)簡史(shi)(shi)》《新(xin)征(zheng)程(cheng)面對面》等(deng)重(zhong)大(da)主題出(chu)版(ban)物(wu)和黨(dang)史(shi)(shi)學(xue)習教(jiao)育讀物(wu)，全面展示(shi)進入新(xin)時代(dai)黨(dang)和國(guo)家(jia)各項事業取得的歷史(shi)(shi)性成就(jiu)、發(fa)生的歷史(shi)(shi)性變革(ge)，回顧百(bai)(bai)年歷程(cheng)，展現(xian)輝煌成就(jiu)，引發(fa)廣大(da)群(qun)眾共鳴。

同(tong)時，各分會場(chang)集中開(kai)展主(zhu)題出版物首發儀(yi)式、“紅色(se)文(wen)化輕騎兵”、“重溫紅色(se)記憶(yi)”等紅色(se)題材閱(yue)讀(du)互動活動。

吹響集結號，全(quan)省321個分會場聯展聯動

本屆南國書香節進一(yi)步深耕全(quan)(quan)民閱讀(du)，厚植文化根(gen)基(ji)，著力拓寬全(quan)(quan)民參(can)展的(de)幅度(du)、延(yan)伸全(quan)(quan)民觀展的(de)廣度(du)、加大全(quan)(quan)民優(you)惠的(de)力度(du)、掀起全(quan)(quan)民閱讀(du)的(de)熱(re)度(du)，立(li)足“挖掘地(di)方(fang)優(you)勢、辦出地(di)方(fang)特色”，在全(quan)(quan)省設(she)置321個分(fen)會場。

各分會場(chang)統一(yi)(yi)標識、統一(yi)(yi)宣傳(chuan)、統一(yi)(yi)折(zhe)扣(kou)、統一(yi)(yi)氛圍，編織成一(yi)(yi)張(zhang)廣(guang)泛的、立體的全(quan)民(min)閱讀(du)服務網，共(gong)同吹響“2021南(nan)國(guo)書香節”集結號。

全(quan)省分會場分布均衡，全(quan)面覆蓋市(shi)、區(qu)（縣），讓廣大(da)群(qun)眾(zhong)實(shi)現零(ling)距(ju)離參展。展覽不僅注重主題聚焦，思想(xiang)引領，也注重大(da)眾(zhong)閱(yue)讀，活動互動，只要廣大(da)群(qun)眾(zhong)走(zou)進書(shu)店，走(zou)進圖書(shu)館，就可(ke)以近距(ju)離參與書(shu)香(xiang)節豐富的閱(yue)讀活動。

全省(sheng)各地分會場(chang)以新華書(shu)(shu)店、特(te)(te)色書(shu)(shu)店為閱讀(du)發散點，同步設置(zhi)“書(shu)(shu)香(xiang)優(you)選(xuan)”精品(pin)出(chu)版(ban)物(wu)專柜、廣東優(you)秀(xiu)出(chu)版(ban)物(wu)專柜、中國出(chu)版(ban)集團(tuan)優(you)秀(xiu)出(chu)版(ban)物(wu)專柜，精選(xuan)一(yi)批(pi)大眾精品(pin)、暢銷經典、嶺南文化、地方特(te)(te)色讀(du)物(wu)，為廣大群眾提(ti)供閱讀(du)指南。

書店廣泛聯結各(ge)行各(ge)業，通過閱讀活(huo)動串(chuan)聯起(qi)機(ji)關、學校(xiao)、社區、企(qi)業，從而(er)調動全省各(ge)地廣大(da)群眾參(can)與的積(ji)極(ji)性。

閱讀(du)活(huo)(huo)動(dong)(dong)(dong)(dong)融合(he)本地特(te)色：廣(guang)州市(shi)(shi)推出“聲(sheng)入人(ren)心，紅(hong)動(dong)(dong)(dong)(dong)廣(guang)州”——尋找廣(guang)州最美“悅”讀(du)之聲(sheng)紅(hong)色經典(dian)作品誦讀(du)；深(shen)圳市(shi)(shi)舉(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)“書(shu)(shu)(shu)(shu)(shu)(shu)映百年偉業”黨史學習教(jiao)育主(zhu)題(ti)(ti)展(zhan)(zhan)；汕頭市(shi)(shi)舉(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)“書(shu)(shu)(shu)(shu)(shu)(shu)中的鄉村變遷(qian)”圖(tu)書(shu)(shu)(shu)(shu)(shu)(shu)展(zhan)(zhan)；佛山市(shi)(shi)舉(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)“閱途(tu)，書(shu)(shu)(shu)(shu)(shu)(shu)與遠方”基層文化(hua)(hua)巡回(hui)展(zhan)(zhan)；河源市(shi)(shi)舉(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)盲人(ren)聽書(shu)(shu)(shu)(shu)(shu)(shu)、聾啞人(ren)視聽閱讀(du)活(huo)(huo)動(dong)(dong)(dong)(dong)；梅州市(shi)(shi)舉(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)“南粵沃土鑄偉業——中國共產黨在廣(guang)東”圖(tu)片展(zhan)(zhan)；惠州市(shi)(shi)舉(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)“不忘初心，傳承薪(xin)火”主(zhu)題(ti)(ti)閱讀(du)活(huo)(huo)動(dong)(dong)(dong)(dong)；汕尾市(shi)(shi)舉(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)《熱土地上的紅(hong)飄帶(dai)》新(xin)書(shu)(shu)(shu)(shu)(shu)(shu)分享(xiang)會(hui)；中山市(shi)(shi)舉(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)第三(san)屆中山市(shi)(shi)經典(dian)誦讀(du)活(huo)(huo)動(dong)(dong)(dong)(dong)線下決賽；江門市(shi)(shi)舉(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)黨史、僑史故事分享(xiang)會(hui)和僑鄉特(te)色文化(hua)(hua)展(zhan)(zhan)示活(huo)(huo)動(dong)(dong)(dong)(dong)；陽江市(shi)(shi)舉(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)紅(hong)色主(zhu)題(ti)(ti)紀(ji)錄(lu)片展(zhan)(zhan)播活(huo)(huo)動(dong)(dong)(dong)(dong)；湛江市(shi)(shi)舉(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)“唐詩氣度(du)與民族(zu)自信”“儒(ru)家修身”等主(zhu)題(ti)(ti)文化(hua)(hua)講(jiang)堂；茂名市(shi)(shi)舉(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)“書(shu)(shu)(shu)(shu)(shu)(shu)香暖山區”捐(juan)書(shu)(shu)(shu)(shu)(shu)(shu)活(huo)(huo)動(dong)(dong)(dong)(dong)；肇(zhao)慶(qing)市(shi)(shi)舉(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)全國“兩優一先”表彰大(da)會(hui)肇(zhao)慶(qing)代表閱讀(du)分享(xiang)會(hui)；清(qing)遠市(shi)(shi)舉(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)“文明家風”書(shu)(shu)(shu)(shu)(shu)(shu)法(fa)巡展(zhan)(zhan)；潮(chao)州市(shi)(shi)舉(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)“潮(chao)心向黨”潮(chao)州黨史印記檔(dang)案圖(tu)片展(zhan)(zhan)；揭(jie)陽市(shi)(shi)舉(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)“書(shu)(shu)(shu)(shu)(shu)(shu)香家國情”讀(du)書(shu)(shu)(shu)(shu)(shu)(shu)主(zhu)題(ti)(ti)晚會(hui)；云浮市(shi)(shi)舉(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)“書(shu)(shu)(shu)(shu)(shu)(shu)香鄉村”公益贈書(shu)(shu)(shu)(shu)(shu)(shu)活(huo)(huo)動(dong)(dong)(dong)(dong)。

立面(mian)觀書展(zhan)，線(xian)上(shang)線(xian)下(xia)活動有機融合

隨著(zhu)閱讀(du)方式多(duo)樣化，南國(guo)書(shu)(shu)(shu)香(xiang)節(jie)進一步加強(qiang)線(xian)(xian)上(shang)(shang)線(xian)(xian)下融(rong)合，搭建“南國(guo)書(shu)(shu)(shu)香(xiang)節(jie)云平臺”，將線(xian)(xian)上(shang)(shang)展示、線(xian)(xian)上(shang)(shang)銷售、線(xian)(xian)上(shang)(shang)活(huo)(huo)動(dong)、線(xian)(xian)上(shang)(shang)公益和線(xian)(xian)下活(huo)(huo)動(dong)有機融(rong)合。廣大群眾不僅(jin)可以到分會場線(xian)(xian)下參(can)展，也可以通過南國(guo)書(shu)(shu)(shu)香(xiang)節(jie)小程(cheng)序、羊城書(shu)(shu)(shu)展小程(cheng)序，在云端同享(xiang)優惠購(gou)書(shu)(shu)(shu)、參(can)與(yu)閱讀(du)活(huo)(huo)動(dong)。

主(zhu)題出(chu)(chu)版(ban)物展銷、“書(shu)(shu)香(xiang)優選(xuan)”精(jing)品出(chu)(chu)版(ban)物展銷、廣東(dong)優秀出(chu)(chu)版(ban)物展銷、中(zhong)國出(chu)(chu)版(ban)集團優秀出(chu)(chu)版(ban)物展銷將在“南(nan)國書(shu)(shu)香(xiang)節”小程序同(tong)步上線(xian)，全省(sheng)分(fen)會場(chang)同(tong)步開設(she)線(xian)上購書(shu)(shu)平臺，重點依托“新(xin)華通(tong)讀”小程序，供(gong)全省(sheng)廣大(da)群眾在線(xian)購書(shu)(shu)；同(tong)時(shi)，數十(shi)場(chang)新(xin)書(shu)(shu)分(fen)享會、論(lun)壇沙龍、閱讀活動將進行線(xian)上直播(bo)，并通(tong)過南(nan)國書(shu)(shu)香(xiang)節小程序全面發布，讓廣大(da)群眾打破距離界限，實(shi)現線(xian)上參展。

今年(nian)南國書(shu)(shu)香節開啟云(yun)(yun)互動，打造“小書(shu)(shu)房，大(da)世(shi)界”云(yun)(yun)平(ping)臺，百(bai)位(wei)名(ming)(ming)人(ren)作家(jia)走進(jin)自(zi)己的書(shu)(shu)房或(huo)特色書(shu)(shu)店(dian)(dian)，通(tong)(tong)過云(yun)(yun)互動，向廣(guang)(guang)大(da)群(qun)眾(zhong)推薦好(hao)書(shu)(shu)，共同(tong)參(can)與書(shu)(shu)香節。來自(zi)廣(guang)(guang)東(dong)本土(tu)的近(jin)百(bai)名(ming)(ming)文化(hua)(hua)名(ming)(ming)人(ren)、專家(jia)學者、作家(jia)、閱(yue)讀(du)推廣(guang)(guang)人(ren)將下沉到全(quan)省分會(hui)場開展活(huo)動，通(tong)(tong)過講座、對談、沙龍、簽售(shou)等形(xing)式，圍(wei)繞紅色題材、嶺(ling)南文化(hua)(hua)、親子教育、生活(huo)方式等內(nei)容，深入(ru)書(shu)(shu)店(dian)(dian)一線，與廣(guang)(guang)大(da)群(qun)眾(zhong)面對面交流。

優惠(hui)遍(bian)基層，多措并舉提(ti)高惠(hui)民(min)滲透力

今年南(nan)國書香節繼(ji)續(xu)發揮“全(quan)民(min)閱讀(du)主陣(zhen)地”作用，向全(quan)省(sheng)廣大群眾推出便民(min)惠民(min)舉措(cuo)，通過(guo)文(wen)化惠民(min)助推全(quan)民(min)閱讀(du)。全(quan)省(sheng)分會(hui)場同(tong)步(bu)推出全(quan)場圖(tu)書八折(zhe)優惠，“書香之(zhi)夜”專場圖(tu)書限時七折(zhe)優惠。

全省各(ge)地分會場推出多(duo)項惠(hui)民活動(dong)。在廣州(zhou)(zhou)分會場，讀(du)者(zhe)到指(zhi)定書(shu)店(dian)(dian)（四閱(yue)書(shu)店(dian)(dian)·東湖店(dian)(dian)、四閱(yue)書(shu)店(dian)(dian)·琶(pa)洲店(dian)(dian)、楠楓書(shu)院、新(xin)塘書(shu)城、江高(gao)書(shu)城、北京路教材(cai)書(shu)店(dian)(dian)、吾悅(yue)青年文化(hua)空(kong)間(jian)）購書(shu)，除享受(shou)8折優(you)惠(hui)以外(wai)，還(huan)可疊加享受(shou)工銀(yin)(yin)(yin)專項優(you)惠(hui)。讀(du)者(zhe)使用(yong)工銀(yin)(yin)(yin)e生活APP掃碼支付（需(xu)綁定廣州(zhou)(zhou)地區工銀(yin)(yin)(yin)信用(yong)卡(ka)），可享5折優(you)惠(hui)，最高(gao)單筆優(you)惠(hui)金額(e)可達50元(yuan)。活動(dong)期間(jian)每位(wei)讀(du)者(zhe)可享受(shou)2次優(you)惠(hui)，優(you)惠(hui)名額(e)有限(xian)，先到先得(de)。在“羊城書(shu)展”小(xiao)程序，將上(shang)線“清空(kong)100位(wei)讀(du)者(zhe)購物(wu)車”活動(dong)，連續10天隨(sui)機抽取(qu)10位(wei)提供限(xian)額(e)500元(yuan)范圍內清空(kong)購物(wu)車的(de)免單福利，實實在在優(you)惠(hui)于民。

在中山分會(hui)場(chang)，“中山書(shu)展(zhan)”云(yun)平臺將(jiang)發(fa)放(fang)15萬(wan)(wan)(wan)電(dian)子(zi)購(gou)(gou)書(shu)券；江門分會(hui)場(chang)則(ze)(ze)通(tong)(tong)過“文化惠民，云(yun)上(shang)共享”黨(dang)史答題(ti)抽(chou)獎小程(cheng)序發(fa)放(fang)8萬(wan)(wan)(wan)元(yuan)電(dian)子(zi)購(gou)(gou)書(shu)券；湛(zhan)江分會(hui)場(chang)將(jiang)通(tong)(tong)過“嶺南書(shu)香”微(wei)信(xin)公眾(zhong)號、“視聽(ting)湛(zhan)江”APP、“湛(zhan)江發(fa)布”微(wei)信(xin)公眾(zhong)號等平臺發(fa)放(fang)10萬(wan)(wan)(wan)元(yuan)電(dian)子(zi)購(gou)(gou)書(shu)券；茂(mao)名分會(hui)場(chang)則(ze)(ze)向當地新華書(shu)店(dian)、市圖書(shu)館及(ji)市區4家民營書(shu)店(dian)的讀(du)者發(fa)放(fang)10萬(wan)(wan)(wan)元(yuan)購(gou)(gou)書(shu)券；云(yun)浮分會(hui)場(chang)將(jiang)通(tong)(tong)過“云(yun)報(bao)商城”派發(fa)電(dian)子(zi)購(gou)(gou)書(shu)券，同時派發(fa)紙質購(gou)(gou)書(shu)券，總額10萬(wan)(wan)(wan)元(yuan)。

公益暖(nuan)人(ren)心，形(xing)式(shi)創新助推閱讀服務多(duo)元化(hua)

書(shu)(shu)(shu)香節(jie)期間，廣(guang)(guang)州(zhou)(zhou)市(shi)(shi)(shi)、深圳(zhen)市(shi)(shi)(shi)、佛山市(shi)(shi)(shi)、韶關(guan)市(shi)(shi)(shi)、河源市(shi)(shi)(shi)、梅州(zhou)(zhou)市(shi)(shi)(shi)、惠州(zhou)(zhou)市(shi)(shi)(shi)、東莞市(shi)(shi)(shi)、中(zhong)山市(shi)(shi)(shi)、江(jiang)門市(shi)(shi)(shi)、湛江(jiang)市(shi)(shi)(shi)、茂(mao)名(ming)市(shi)(shi)(shi)、肇慶市(shi)(shi)(shi)、清遠市(shi)(shi)(shi)、潮州(zhou)(zhou)市(shi)(shi)(shi)、揭陽市(shi)(shi)(shi)的市(shi)(shi)(shi)、縣公共(gong)圖(tu)書(shu)(shu)(shu)館(guan)與當地新華書(shu)(shu)(shu)店聯合舉辦“你選書(shu)(shu)(shu)，我買單(dan)”活動，凡持有當地圖(tu)書(shu)(shu)(shu)館(guan)借閱卡(ka)的廣(guang)(guang)大(da)群眾，憑借閱卡(ka)可在當地指定書(shu)(shu)(shu)店或圖(tu)書(shu)(shu)(shu)館(guan)自選圖(tu)書(shu)(shu)(shu)進行借閱。

今(jin)年(nian)，鄉(xiang)鎮流(liu)(liu)(liu)(liu)動(dong)(dong)(dong)(dong)售(shou)書(shu)活(huo)動(dong)(dong)(dong)(dong)成為(wei)南國書(shu)香節(jie)的重點公益(yi)活(huo)動(dong)(dong)(dong)(dong)，各地分(fen)會場將在(zai)全省(sheng)鄉(xiang)鎮輪流(liu)(liu)(liu)(liu)開(kai)展流(liu)(liu)(liu)(liu)動(dong)(dong)(dong)(dong)售(shou)書(shu)活(huo)動(dong)(dong)(dong)(dong)，鄉(xiang)鎮流(liu)(liu)(liu)(liu)動(dong)(dong)(dong)(dong)售(shou)書(shu)活(huo)動(dong)(dong)(dong)(dong)由各市縣新(xin)華書(shu)店具體(ti)開(kai)展，潮南購(gou)書(shu)中(zhong)心(xin)(xin)、博羅書(shu)城、陽山購(gou)書(shu)中(zhong)心(xin)(xin)、江門購(gou)書(shu)中(zhong)心(xin)(xin)、連州購(gou)書(shu)中(zhong)心(xin)(xin)、江南購(gou)書(shu)中(zhong)心(xin)(xin)、新(xin)興購(gou)書(shu)中(zhong)心(xin)(xin)等數十家(jia)新(xin)華書(shu)店，將陸續舉辦(ban)流(liu)(liu)(liu)(liu)動(dong)(dong)(dong)(dong)售(shou)書(shu)，把“鄉(xiang)鎮流(liu)(liu)(liu)(liu)動(dong)(dong)(dong)(dong)售(shou)書(shu)車”開(kai)到偏遠鄉(xiang)鎮，滿足農(nong)村群(qun)眾精神文化(hua)需求，助力鄉(xiang)村文化(hua)振興。

防(fang)控不放(fang)松(song)，守好(hao)成果營(ying)造安(an)全參展環境