2021南(nan)國(guo)書香(xiang)節于8月20-30日舉辦(ban)。在常態化疫情(qing)防控(kong)下，本屆南(nan)國(guo)書香(xiang)節采用“線(xian)上線(xian)下結合、全省各(ge)級聯(lian)動、分(fen)散同期辦(ban)展(zhan)”的形式開展(zhan)，全省范(fan)圍(wei)內設立(li)的321個分(fen)會(hui)場將同頻共(gong)振(zhen)，聯(lian)袂唱(chang)響閱讀(du)協(xie)奏曲——超20萬種(zhong)參展(zhan)圖書線(xian)上線(xian)下同步(bu)展(zhan)示(shi)，200多名文(wen)化名家或(huo)踏足南(nan)粵(yue)，或(huo)做客云端，464場次文(wen)化活動潤澤嶺(ling)南(nan)，一場大眾(zhong)化、多元化、立(li)體化的文(wen)化盛宴將在八(ba)月盛夏掀(xian)起滿城書香(xiang)。

聚焦新時代，透(tou)過出版看百年輝煌成(cheng)就

今(jin)年(nian)是中國(guo)共產黨成立(li)100周年(nian)，也是我國(guo)進入“十四五”規劃、乘勢而上開啟(qi)全面建設社會主義(yi)現(xian)代化(hua)國(guo)家(jia)新征(zheng)程、向第(di)二個百年(nian)奮斗目標(biao)進軍的開局之(zhi)年(nian)。

2021南國書香節以(yi)“閱讀(du)點(dian)(dian)亮(liang)前行(xing)的路(lu)”為(wei)年(nian)度口號(hao)，匯集主(zhu)(zhu)題出(chu)版(ban)(ban)重(zhong)點(dian)(dian)出(chu)版(ban)(ban)物，在(zai)全省范圍(wei)內集中(zhong)(zhong)展(zhan)示(shi)展(zhan)銷習近平新時(shi)代中(zhong)(zhong)國特色社會主(zhu)(zhu)義思想出(chu)版(ban)(ban)成果，重(zhong)點(dian)(dian)展(zhan)示(shi)黨史、新中(zhong)(zhong)國史、改革(ge)開放史、社會主(zhu)(zhu)義發(fa)展(zhan)史等主(zhu)(zhu)題出(chu)版(ban)(ban)物，展(zhan)示(shi)弘揚民族精神(shen)、歌頌改革(ge)成果、宣傳(chuan)典型(xing)事(shi)跡的優秀作(zuo)品，為(wei)廣大群(qun)眾呈現(xian)有高度、有深(shen)度的主(zhu)(zhu)題佳作(zuo)。

全省分會場同步設立“主(zhu)題出版(ban)物專(zhuan)柜”，開啟線下聯展，筑成(cheng)百(bai)店百(bai)部紅色(se)經典圖書獻(xian)禮方陣，集中(zhong)展示(shi)展銷《習(xi)(xi)近平談治國(guo)理政》《中(zhong)國(guo)共產黨(dang)簡史(shi)》《新征程(cheng)面(mian)對面(mian)》等重大(da)主(zhu)題出版(ban)物和(he)黨(dang)史(shi)學(xue)習(xi)(xi)教育讀物，全面(mian)展示(shi)進(jin)入新時代黨(dang)和(he)國(guo)家各項事業取(qu)得的歷(li)史(shi)性(xing)成(cheng)就(jiu)、發生(sheng)的歷(li)史(shi)性(xing)變(bian)革，回顧百(bai)年歷(li)程(cheng)，展現輝煌(huang)成(cheng)就(jiu)，引發廣(guang)大(da)群(qun)眾共鳴。

同(tong)時(shi)，各分會場集中開展主題(ti)出版物首發儀式、“紅色(se)文化輕騎兵”、“重溫紅色(se)記憶”等紅色(se)題(ti)材閱讀(du)互動(dong)活(huo)動(dong)。

吹響集結號，全省321個(ge)分會場聯展聯動

本屆南國書香節進一步深耕(geng)全(quan)(quan)民(min)(min)閱讀，厚(hou)植文化根基，著力拓寬全(quan)(quan)民(min)(min)參(can)展的(de)(de)幅度、延伸全(quan)(quan)民(min)(min)觀展的(de)(de)廣度、加大全(quan)(quan)民(min)(min)優(you)惠的(de)(de)力度、掀起全(quan)(quan)民(min)(min)閱讀的(de)(de)熱度，立足“挖掘地方優(you)勢(shi)、辦(ban)出地方特色”，在全(quan)(quan)省設(she)置(zhi)321個分會場。

各分會場統(tong)一標(biao)識、統(tong)一宣傳、統(tong)一折扣、統(tong)一氛圍，編織成一張廣泛(fan)的、立體的全民閱讀服(fu)務網，共(gong)同吹響“2021南國(guo)書(shu)香節”集結號。

全(quan)省分會(hui)場分布均衡，全(quan)面覆蓋市、區（縣），讓(rang)廣大群(qun)眾實(shi)現(xian)零距離參展(zhan)。展(zhan)覽不(bu)僅(jin)注重主題聚(ju)焦，思(si)想(xiang)引領，也注重大眾閱(yue)讀，活(huo)動(dong)互動(dong)，只要(yao)廣大群(qun)眾走(zou)進書店，走(zou)進圖書館，就可以近距離參與書香節(jie)豐富的閱(yue)讀活(huo)動(dong)。

全省各地分會場以新華書店(dian)、特(te)色(se)書店(dian)為閱讀(du)發(fa)散(san)點，同步設置“書香優選”精品(pin)出版(ban)物(wu)專柜(ju)(ju)、廣(guang)東優秀(xiu)出版(ban)物(wu)專柜(ju)(ju)、中國出版(ban)集團優秀(xiu)出版(ban)物(wu)專柜(ju)(ju)，精選一批大眾精品(pin)、暢銷經典、嶺南文(wen)化、地方特(te)色(se)讀(du)物(wu)，為廣(guang)大群眾提(ti)供閱讀(du)指南。

書店廣泛聯結(jie)各(ge)行各(ge)業，通過閱讀活動串(chuan)聯起機關、學校、社(she)區、企業，從(cong)而調動全省各(ge)地廣大群眾參與(yu)的積極性。

閱(yue)讀活(huo)動(dong)融合(he)本地特色：廣(guang)州(zhou)(zhou)市(shi)(shi)(shi)(shi)(shi)(shi)推(tui)出(chu)“聲入人(ren)心(xin)(xin)，紅動(dong)廣(guang)州(zhou)(zhou)”——尋(xun)找(zhao)廣(guang)州(zhou)(zhou)最美“悅”讀之聲紅色經典作品(pin)誦讀；深圳市(shi)(shi)(shi)(shi)(shi)(shi)舉(ju)辦(ban)(ban)(ban)(ban)(ban)“書(shu)(shu)映百年偉(wei)業(ye)(ye)”黨(dang)(dang)史學(xue)習教育主題(ti)(ti)展；汕頭(tou)市(shi)(shi)(shi)(shi)(shi)(shi)舉(ju)辦(ban)(ban)(ban)(ban)(ban)“書(shu)(shu)中的鄉村變(bian)遷”圖書(shu)(shu)展；佛山市(shi)(shi)(shi)(shi)(shi)(shi)舉(ju)辦(ban)(ban)(ban)(ban)(ban)“閱(yue)途，書(shu)(shu)與(yu)(yu)遠方”基層文(wen)(wen)化巡回展；河(he)源市(shi)(shi)(shi)(shi)(shi)(shi)舉(ju)辦(ban)(ban)(ban)(ban)(ban)盲人(ren)聽書(shu)(shu)、聾啞人(ren)視聽閱(yue)讀活(huo)動(dong)；梅州(zhou)(zhou)市(shi)(shi)(shi)(shi)(shi)(shi)舉(ju)辦(ban)(ban)(ban)(ban)(ban)“南粵沃土鑄(zhu)偉(wei)業(ye)(ye)——中國(guo)共產(chan)黨(dang)(dang)在廣(guang)東(dong)”圖片(pian)展；惠州(zhou)(zhou)市(shi)(shi)(shi)(shi)(shi)(shi)舉(ju)辦(ban)(ban)(ban)(ban)(ban)“不忘初心(xin)(xin)，傳承薪火”主題(ti)(ti)閱(yue)讀活(huo)動(dong)；汕尾市(shi)(shi)(shi)(shi)(shi)(shi)舉(ju)辦(ban)(ban)(ban)(ban)(ban)《熱土地上(shang)的紅飄帶》新書(shu)(shu)分(fen)享會；中山市(shi)(shi)(shi)(shi)(shi)(shi)舉(ju)辦(ban)(ban)(ban)(ban)(ban)第三(san)屆中山市(shi)(shi)(shi)(shi)(shi)(shi)經典誦讀活(huo)動(dong)線下決賽(sai)；江門市(shi)(shi)(shi)(shi)(shi)(shi)舉(ju)辦(ban)(ban)(ban)(ban)(ban)黨(dang)(dang)史、僑(qiao)史故事分(fen)享會和僑(qiao)鄉特色文(wen)(wen)化展示(shi)活(huo)動(dong)；陽江市(shi)(shi)(shi)(shi)(shi)(shi)舉(ju)辦(ban)(ban)(ban)(ban)(ban)紅色主題(ti)(ti)紀錄片(pian)展播活(huo)動(dong)；湛(zhan)江市(shi)(shi)(shi)(shi)(shi)(shi)舉(ju)辦(ban)(ban)(ban)(ban)(ban)“唐詩氣度與(yu)(yu)民(min)族自信”“儒家(jia)修(xiu)身”等(deng)主題(ti)(ti)文(wen)(wen)化講(jiang)堂(tang)；茂名市(shi)(shi)(shi)(shi)(shi)(shi)舉(ju)辦(ban)(ban)(ban)(ban)(ban)“書(shu)(shu)香(xiang)(xiang)暖山區”捐(juan)書(shu)(shu)活(huo)動(dong)；肇慶市(shi)(shi)(shi)(shi)(shi)(shi)舉(ju)辦(ban)(ban)(ban)(ban)(ban)全國(guo)“兩優一先”表(biao)彰大會肇慶代表(biao)閱(yue)讀分(fen)享會；清(qing)遠市(shi)(shi)(shi)(shi)(shi)(shi)舉(ju)辦(ban)(ban)(ban)(ban)(ban)“文(wen)(wen)明家(jia)風”書(shu)(shu)法巡展；潮州(zhou)(zhou)市(shi)(shi)(shi)(shi)(shi)(shi)舉(ju)辦(ban)(ban)(ban)(ban)(ban)“潮心(xin)(xin)向黨(dang)(dang)”潮州(zhou)(zhou)黨(dang)(dang)史印記檔案(an)圖片(pian)展；揭陽市(shi)(shi)(shi)(shi)(shi)(shi)舉(ju)辦(ban)(ban)(ban)(ban)(ban)“書(shu)(shu)香(xiang)(xiang)家(jia)國(guo)情”讀書(shu)(shu)主題(ti)(ti)晚會；云浮市(shi)(shi)(shi)(shi)(shi)(shi)舉(ju)辦(ban)(ban)(ban)(ban)(ban)“書(shu)(shu)香(xiang)(xiang)鄉村”公益贈書(shu)(shu)活(huo)動(dong)。

立面觀書展，線(xian)上線(xian)下活動有機融合(he)

隨著(zhu)閱讀方式多(duo)樣化，南(nan)(nan)國(guo)書(shu)香(xiang)節(jie)進一步(bu)加強線上(shang)線下(xia)融合，搭建“南(nan)(nan)國(guo)書(shu)香(xiang)節(jie)云平臺(tai)”，將線上(shang)展(zhan)示、線上(shang)銷售、線上(shang)活動(dong)、線上(shang)公益和(he)線下(xia)活動(dong)有機融合。廣(guang)大群眾不(bu)僅可(ke)以到分會場線下(xia)參展(zhan)，也可(ke)以通過南(nan)(nan)國(guo)書(shu)香(xiang)節(jie)小程序、羊城書(shu)展(zhan)小程序，在云端同享優(you)惠購書(shu)、參與閱讀活動(dong)。

主題出(chu)版(ban)物展銷(xiao)(xiao)、“書(shu)(shu)(shu)香(xiang)優選”精品出(chu)版(ban)物展銷(xiao)(xiao)、廣東優秀(xiu)(xiu)出(chu)版(ban)物展銷(xiao)(xiao)、中國出(chu)版(ban)集(ji)團優秀(xiu)(xiu)出(chu)版(ban)物展銷(xiao)(xiao)將在“南(nan)(nan)國書(shu)(shu)(shu)香(xiang)節”小程(cheng)序(xu)同步上線(xian)，全(quan)(quan)省分會場(chang)同步開設(she)線(xian)上購書(shu)(shu)(shu)平(ping)臺，重點依托“新華通讀”小程(cheng)序(xu)，供全(quan)(quan)省廣大群(qun)眾在線(xian)購書(shu)(shu)(shu)；同時，數十場(chang)新書(shu)(shu)(shu)分享會、論壇沙龍(long)、閱讀活動將進行(xing)線(xian)上直播，并通過(guo)南(nan)(nan)國書(shu)(shu)(shu)香(xiang)節小程(cheng)序(xu)全(quan)(quan)面發布，讓廣大群(qun)眾打(da)破距(ju)離(li)界(jie)限(xian)，實現線(xian)上參(can)展。

今年南國書(shu)香(xiang)節(jie)開啟(qi)云互動，打造(zao)“小書(shu)房，大世界”云平臺(tai)，百位名人作(zuo)家走進自己(ji)的書(shu)房或特色(se)書(shu)店，通過云互動，向廣大群眾推薦好書(shu)，共同參(can)與(yu)書(shu)香(xiang)節(jie)。來自廣東(dong)本土的近百名文化(hua)名人、專家學者、作(zuo)家、閱(yue)讀推廣人將下沉到(dao)全省分會(hui)場開展活動，通過講座、對(dui)談、沙龍、簽售等形式，圍繞紅色(se)題材(cai)、嶺南文化(hua)、親子教(jiao)育、生(sheng)活方(fang)式等內(nei)容(rong)，深入書(shu)店一(yi)線，與(yu)廣大群眾面(mian)對(dui)面(mian)交(jiao)流。

優惠(hui)遍基層(ceng)，多措(cuo)并舉提高惠(hui)民滲(shen)透力(li)

今(jin)年南國書(shu)香(xiang)節繼(ji)續發揮“全(quan)(quan)(quan)民閱讀主陣地”作用，向全(quan)(quan)(quan)省廣大群眾(zhong)推出(chu)便(bian)民惠(hui)民舉措，通過文化惠(hui)民助推全(quan)(quan)(quan)民閱讀。全(quan)(quan)(quan)省分(fen)會場同(tong)步推出(chu)全(quan)(quan)(quan)場圖(tu)書(shu)八折(zhe)優惠(hui)，“書(shu)香(xiang)之夜”專場圖(tu)書(shu)限(xian)時七(qi)折(zhe)優惠(hui)。

全省各地分(fen)會場推(tui)出多項(xiang)(xiang)惠(hui)民活動(dong)。在(zai)(zai)廣州分(fen)會場，讀者到指定(ding)書(shu)(shu)(shu)店(dian)(dian)(dian)（四(si)閱書(shu)(shu)(shu)店(dian)(dian)(dian)·東湖店(dian)(dian)(dian)、四(si)閱書(shu)(shu)(shu)店(dian)(dian)(dian)·琶(pa)洲店(dian)(dian)(dian)、楠楓書(shu)(shu)(shu)院、新塘書(shu)(shu)(shu)城、江高書(shu)(shu)(shu)城、北京路教材(cai)書(shu)(shu)(shu)店(dian)(dian)(dian)、吾悅青年文化空間）購(gou)書(shu)(shu)(shu)，除享(xiang)受(shou)8折(zhe)優(you)惠(hui)以(yi)外(wai)，還(huan)可(ke)疊加享(xiang)受(shou)工銀(yin)專(zhuan)項(xiang)(xiang)優(you)惠(hui)。讀者使用工銀(yin)e生活APP掃碼(ma)支付（需綁定(ding)廣州地區工銀(yin)信用卡），可(ke)享(xiang)5折(zhe)優(you)惠(hui)，最高單筆優(you)惠(hui)金額可(ke)達50元。活動(dong)期間每位(wei)讀者可(ke)享(xiang)受(shou)2次(ci)優(you)惠(hui)，優(you)惠(hui)名額有限(xian)，先到先得。在(zai)(zai)“羊城書(shu)(shu)(shu)展”小程序(xu)，將上線(xian)“清空100位(wei)讀者購(gou)物車”活動(dong)，連(lian)續(xu)10天隨機抽取10位(wei)提(ti)供限(xian)額500元范圍內清空購(gou)物車的免單福利，實實在(zai)(zai)在(zai)(zai)優(you)惠(hui)于民。

在中(zhong)山分(fen)(fen)會場(chang)，“中(zhong)山書展”云平(ping)臺(tai)將(jiang)發(fa)(fa)放(fang)(fang)(fang)15萬(wan)(wan)電(dian)(dian)子(zi)購(gou)(gou)書券(quan)；江(jiang)門分(fen)(fen)會場(chang)則(ze)通過(guo)“文化惠民，云上共享”黨史(shi)答題抽獎小(xiao)程序發(fa)(fa)放(fang)(fang)(fang)8萬(wan)(wan)元電(dian)(dian)子(zi)購(gou)(gou)書券(quan)；湛江(jiang)分(fen)(fen)會場(chang)將(jiang)通過(guo)“嶺南書香”微信公眾號(hao)、“視聽湛江(jiang)”APP、“湛江(jiang)發(fa)(fa)布”微信公眾號(hao)等平(ping)臺(tai)發(fa)(fa)放(fang)(fang)(fang)10萬(wan)(wan)元電(dian)(dian)子(zi)購(gou)(gou)書券(quan)；茂名(ming)分(fen)(fen)會場(chang)則(ze)向當地新華書店(dian)、市(shi)圖書館及市(shi)區4家民營(ying)書店(dian)的讀者發(fa)(fa)放(fang)(fang)(fang)10萬(wan)(wan)元購(gou)(gou)書券(quan)；云浮分(fen)(fen)會場(chang)將(jiang)通過(guo)“云報(bao)商城”派發(fa)(fa)電(dian)(dian)子(zi)購(gou)(gou)書券(quan)，同時派發(fa)(fa)紙(zhi)質購(gou)(gou)書券(quan)，總額10萬(wan)(wan)元。

公益暖人心，形式(shi)創(chuang)新助推閱讀(du)服務多(duo)元化

書(shu)香節期間(jian)，廣州(zhou)市(shi)(shi)(shi)、深圳市(shi)(shi)(shi)、佛山市(shi)(shi)(shi)、韶(shao)關市(shi)(shi)(shi)、河源市(shi)(shi)(shi)、梅州(zhou)市(shi)(shi)(shi)、惠州(zhou)市(shi)(shi)(shi)、東莞市(shi)(shi)(shi)、中山市(shi)(shi)(shi)、江門(men)市(shi)(shi)(shi)、湛江市(shi)(shi)(shi)、茂名市(shi)(shi)(shi)、肇慶市(shi)(shi)(shi)、清遠市(shi)(shi)(shi)、潮州(zhou)市(shi)(shi)(shi)、揭陽(yang)市(shi)(shi)(shi)的(de)市(shi)(shi)(shi)、縣公(gong)共圖書(shu)館(guan)與當地(di)新(xin)華書(shu)店(dian)聯合舉辦(ban)“你選書(shu)，我買單”活動，凡持有當地(di)圖書(shu)館(guan)借(jie)(jie)閱卡(ka)的(de)廣大群(qun)眾(zhong)，憑(ping)借(jie)(jie)閱卡(ka)可在當地(di)指定書(shu)店(dian)或圖書(shu)館(guan)自選圖書(shu)進行借(jie)(jie)閱。

今(jin)年，鄉(xiang)鎮(zhen)流動(dong)(dong)(dong)售書(shu)(shu)活動(dong)(dong)(dong)成為南(nan)國書(shu)(shu)香節的(de)重點(dian)公益活動(dong)(dong)(dong)，各(ge)地分會場(chang)將在全省鄉(xiang)鎮(zhen)輪流開展(zhan)流動(dong)(dong)(dong)售書(shu)(shu)活動(dong)(dong)(dong)，鄉(xiang)鎮(zhen)流動(dong)(dong)(dong)售書(shu)(shu)活動(dong)(dong)(dong)由各(ge)市縣新華(hua)(hua)書(shu)(shu)店具體開展(zhan)，潮南(nan)購(gou)(gou)書(shu)(shu)中心(xin)、博羅書(shu)(shu)城、陽(yang)山購(gou)(gou)書(shu)(shu)中心(xin)、江門購(gou)(gou)書(shu)(shu)中心(xin)、連(lian)州(zhou)購(gou)(gou)書(shu)(shu)中心(xin)、江南(nan)購(gou)(gou)書(shu)(shu)中心(xin)、新興購(gou)(gou)書(shu)(shu)中心(xin)等數十(shi)家(jia)新華(hua)(hua)書(shu)(shu)店，將陸續(xu)舉(ju)辦流動(dong)(dong)(dong)售書(shu)(shu)，把“鄉(xiang)鎮(zhen)流動(dong)(dong)(dong)售書(shu)(shu)車”開到偏遠(yuan)鄉(xiang)鎮(zhen)，滿足農村群眾精(jing)神文化需求(qiu)，助(zhu)力(li)鄉(xiang)村文化振興。

防控不放松，守好成果營(ying)造安全(quan)參展環(huan)境