2021南(nan)(nan)國書(shu)(shu)香(xiang)節于8月20-30日舉辦(ban)(ban)。在常(chang)態化疫(yi)情防控(kong)下，本屆南(nan)(nan)國書(shu)(shu)香(xiang)節采(cai)用“線(xian)上線(xian)下結(jie)合、全(quan)省各級聯(lian)(lian)動(dong)、分散(san)同(tong)(tong)期辦(ban)(ban)展”的(de)形(xing)式開展，全(quan)省范圍內設立的(de)321個分會場(chang)將同(tong)(tong)頻(pin)共(gong)振，聯(lian)(lian)袂(mei)唱響(xiang)閱(yue)讀協(xie)奏曲——超(chao)20萬種參展圖(tu)書(shu)(shu)線(xian)上線(xian)下同(tong)(tong)步展示，200多(duo)名文(wen)化名家或踏(ta)足南(nan)(nan)粵(yue)，或做客云端(duan)，464場(chang)次文(wen)化活動(dong)潤澤嶺南(nan)(nan)，一場(chang)大(da)眾(zhong)化、多(duo)元(yuan)化、立體化的(de)文(wen)化盛宴將在八(ba)月盛夏掀起(qi)滿(man)城書(shu)(shu)香(xiang)。

聚焦新時代，透過出版看百年(nian)輝煌成就

今年是(shi)中國(guo)共(gong)產黨(dang)成立100周年，也(ye)是(shi)我國(guo)進入(ru)“十四五”規劃、乘(cheng)勢而上開啟全面建設社會主義現代(dai)化國(guo)家新征程、向第二個百年奮斗目標(biao)進軍(jun)的開局之年。

2021南國(guo)書香節(jie)以“閱(yue)讀點亮前行(xing)的(de)路”為年(nian)度(du)口號，匯集主題出(chu)(chu)版重(zhong)點出(chu)(chu)版物(wu)(wu)，在(zai)全省范圍內集中(zhong)展示展銷習近平新時代(dai)中(zhong)國(guo)特色(se)社(she)會(hui)(hui)主義思想出(chu)(chu)版成(cheng)果，重(zhong)點展示黨史(shi)、新中(zhong)國(guo)史(shi)、改革開放史(shi)、社(she)會(hui)(hui)主義發展史(shi)等主題出(chu)(chu)版物(wu)(wu)，展示弘揚(yang)民族(zu)精神、歌(ge)頌改革成(cheng)果、宣傳典型事跡的(de)優秀作品，為廣大群眾呈(cheng)現有(you)高度(du)、有(you)深(shen)度(du)的(de)主題佳作。

全省分會場同(tong)步(bu)設(she)立“主題(ti)出版物專柜(ju)”，開啟線下聯展(zhan)，筑(zhu)成(cheng)百店百部紅(hong)色(se)經(jing)典圖書獻禮(li)方陣，集中(zhong)展(zhan)示展(zhan)銷《習近平談治國理政》《中(zhong)國共(gong)產黨(dang)簡史(shi)》《新(xin)(xin)征程(cheng)面(mian)對(dui)面(mian)》等(deng)重大主題(ti)出版物和(he)(he)黨(dang)史(shi)學習教(jiao)育讀物，全面(mian)展(zhan)示進入新(xin)(xin)時代(dai)黨(dang)和(he)(he)國家各項事業取得的歷(li)史(shi)性(xing)成(cheng)就(jiu)、發生的歷(li)史(shi)性(xing)變(bian)革，回顧百年(nian)歷(li)程(cheng)，展(zhan)現輝煌成(cheng)就(jiu)，引發廣大群眾(zhong)共(gong)鳴。

同時，各分會場集中開展(zhan)主題出版(ban)物首發儀式、“紅(hong)色文化輕騎兵”、“重溫(wen)紅(hong)色記憶”等紅(hong)色題材閱讀互(hu)動活(huo)動。

吹響集結號，全省321個分會場聯展聯動(dong)

本(ben)屆南國(guo)書香節進一步深(shen)耕全(quan)(quan)(quan)民(min)閱(yue)(yue)讀(du)，厚植文化根基(ji)，著力拓(tuo)寬全(quan)(quan)(quan)民(min)參(can)展(zhan)的(de)幅度(du)、延伸全(quan)(quan)(quan)民(min)觀(guan)展(zhan)的(de)廣度(du)、加大全(quan)(quan)(quan)民(min)優(you)惠(hui)的(de)力度(du)、掀(xian)起全(quan)(quan)(quan)民(min)閱(yue)(yue)讀(du)的(de)熱度(du)，立足“挖掘(jue)地(di)方優(you)勢、辦出地(di)方特色”，在(zai)全(quan)(quan)(quan)省(sheng)設置321個(ge)分會場。

各(ge)分會場統一(yi)標識、統一(yi)宣(xuan)傳、統一(yi)折扣、統一(yi)氛圍，編織成一(yi)張廣泛(fan)的(de)、立(li)體(ti)的(de)全民閱讀服務網，共同吹響“2021南(nan)國書香節”集(ji)結號。

全省分(fen)會場分(fen)布均(jun)衡，全面(mian)覆蓋(gai)市(shi)、區（縣），讓(rang)廣(guang)大(da)群眾(zhong)(zhong)實現零距離參(can)展。展覽不僅注重主題聚焦，思想引領，也(ye)注重大(da)眾(zhong)(zhong)閱讀(du)，活(huo)動(dong)互動(dong)，只要廣(guang)大(da)群眾(zhong)(zhong)走進(jin)書店，走進(jin)圖書館，就可(ke)以近距離參(can)與書香(xiang)節豐富的閱讀(du)活(huo)動(dong)。

全省各地(di)分(fen)會(hui)場以(yi)新華書(shu)店(dian)、特色(se)書(shu)店(dian)為(wei)(wei)閱讀發散點，同步設(she)置“書(shu)香優(you)選”精品(pin)出版(ban)物專(zhuan)柜(ju)、廣東(dong)優(you)秀出版(ban)物專(zhuan)柜(ju)、中國出版(ban)集團優(you)秀出版(ban)物專(zhuan)柜(ju)，精選一批(pi)大(da)眾(zhong)精品(pin)、暢(chang)銷(xiao)經典、嶺(ling)南文化(hua)、地(di)方特色(se)讀物，為(wei)(wei)廣大(da)群眾(zhong)提供閱讀指(zhi)南。

書店廣(guang)泛聯結各行各業，通過閱讀活動串聯起機關、學(xue)校、社區(qu)、企(qi)業，從而調動全省各地廣(guang)大群眾參(can)與的(de)積極性。

閱(yue)(yue)讀(du)(du)活(huo)動(dong)融合(he)本地特(te)色(se)(se)：廣州市(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)推出“聲(sheng)入人心(xin)，紅動(dong)廣州”——尋(xun)找廣州最美“悅”讀(du)(du)之聲(sheng)紅色(se)(se)經典作品誦(song)讀(du)(du)；深圳市(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)辦(ban)(ban)(ban)“書(shu)(shu)(shu)映百年偉業”黨史(shi)學習教育主(zhu)題(ti)展(zhan)；汕頭市(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)辦(ban)(ban)(ban)“書(shu)(shu)(shu)中(zhong)(zhong)的(de)鄉(xiang)村變遷”圖書(shu)(shu)(shu)展(zhan)；佛山市(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)辦(ban)(ban)(ban)“閱(yue)(yue)途，書(shu)(shu)(shu)與遠方(fang)”基(ji)層文(wen)化巡回展(zhan)；河源(yuan)市(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)辦(ban)(ban)(ban)盲人聽(ting)(ting)書(shu)(shu)(shu)、聾啞人視聽(ting)(ting)閱(yue)(yue)讀(du)(du)活(huo)動(dong)；梅州市(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)辦(ban)(ban)(ban)“南粵(yue)沃(wo)土鑄偉業——中(zhong)(zhong)國(guo)共產黨在廣東”圖片展(zhan)；惠(hui)州市(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)辦(ban)(ban)(ban)“不忘初心(xin)，傳承薪火”主(zhu)題(ti)閱(yue)(yue)讀(du)(du)活(huo)動(dong)；汕尾(wei)市(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)辦(ban)(ban)(ban)《熱土地上的(de)紅飄(piao)帶》新書(shu)(shu)(shu)分(fen)享會(hui)；中(zhong)(zhong)山市(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)辦(ban)(ban)(ban)第三屆中(zhong)(zhong)山市(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)經典誦(song)讀(du)(du)活(huo)動(dong)線下決賽；江(jiang)(jiang)門市(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)辦(ban)(ban)(ban)黨史(shi)、僑(qiao)史(shi)故(gu)事分(fen)享會(hui)和僑(qiao)鄉(xiang)特(te)色(se)(se)文(wen)化展(zhan)示活(huo)動(dong)；陽江(jiang)(jiang)市(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)辦(ban)(ban)(ban)紅色(se)(se)主(zhu)題(ti)紀錄片展(zhan)播活(huo)動(dong)；湛江(jiang)(jiang)市(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)辦(ban)(ban)(ban)“唐詩氣度與民族自信”“儒家(jia)修身”等(deng)主(zhu)題(ti)文(wen)化講堂；茂名(ming)市(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)辦(ban)(ban)(ban)“書(shu)(shu)(shu)香暖山區”捐(juan)書(shu)(shu)(shu)活(huo)動(dong)；肇慶市(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)辦(ban)(ban)(ban)全國(guo)“兩優一先(xian)”表彰大會(hui)肇慶代表閱(yue)(yue)讀(du)(du)分(fen)享會(hui)；清遠市(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)辦(ban)(ban)(ban)“文(wen)明家(jia)風”書(shu)(shu)(shu)法巡展(zhan)；潮(chao)州市(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)辦(ban)(ban)(ban)“潮(chao)心(xin)向黨”潮(chao)州黨史(shi)印記檔案圖片展(zhan)；揭陽市(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)辦(ban)(ban)(ban)“書(shu)(shu)(shu)香家(jia)國(guo)情”讀(du)(du)書(shu)(shu)(shu)主(zhu)題(ti)晚會(hui)；云浮市(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)辦(ban)(ban)(ban)“書(shu)(shu)(shu)香鄉(xiang)村”公(gong)益贈書(shu)(shu)(shu)活(huo)動(dong)。

立面(mian)觀(guan)書展，線上線下活(huo)動有機融合

隨(sui)著閱讀方式多(duo)樣化，南(nan)國(guo)書香(xiang)節進一(yi)步(bu)加(jia)強(qiang)線(xian)(xian)上(shang)(shang)(shang)線(xian)(xian)下(xia)(xia)融(rong)合，搭(da)建(jian)“南(nan)國(guo)書香(xiang)節云(yun)平臺”，將線(xian)(xian)上(shang)(shang)(shang)展(zhan)示、線(xian)(xian)上(shang)(shang)(shang)銷售(shou)、線(xian)(xian)上(shang)(shang)(shang)活動(dong)(dong)、線(xian)(xian)上(shang)(shang)(shang)公益和線(xian)(xian)下(xia)(xia)活動(dong)(dong)有機融(rong)合。廣大(da)群眾(zhong)不僅可(ke)以(yi)到分會(hui)場線(xian)(xian)下(xia)(xia)參展(zhan)，也(ye)可(ke)以(yi)通過南(nan)國(guo)書香(xiang)節小程序(xu)、羊城書展(zhan)小程序(xu)，在云(yun)端同享優惠購書、參與閱讀活動(dong)(dong)。

主題出(chu)版物(wu)展銷(xiao)、“書(shu)(shu)(shu)香優(you)選”精(jing)品出(chu)版物(wu)展銷(xiao)、廣東優(you)秀出(chu)版物(wu)展銷(xiao)、中國出(chu)版集團優(you)秀出(chu)版物(wu)展銷(xiao)將在“南國書(shu)(shu)(shu)香節”小(xiao)程序同步(bu)上(shang)線(xian)，全省分會場同步(bu)開設線(xian)上(shang)購(gou)書(shu)(shu)(shu)平臺，重點依托“新(xin)華通(tong)讀”小(xiao)程序，供全省廣大群(qun)眾(zhong)在線(xian)購(gou)書(shu)(shu)(shu)；同時，數十場新(xin)書(shu)(shu)(shu)分享會、論壇(tan)沙龍、閱讀活動將進行(xing)線(xian)上(shang)直(zhi)播，并通(tong)過南國書(shu)(shu)(shu)香節小(xiao)程序全面發布(bu)，讓廣大群(qun)眾(zhong)打破(po)距(ju)離界限(xian)，實現線(xian)上(shang)參展。

今年(nian)南(nan)國書(shu)(shu)香(xiang)節(jie)開啟云(yun)互(hu)動(dong)(dong)，打造“小書(shu)(shu)房(fang)，大世界(jie)”云(yun)平臺，百(bai)位名(ming)人作家(jia)(jia)走(zou)進自己的書(shu)(shu)房(fang)或特色書(shu)(shu)店，通過云(yun)互(hu)動(dong)(dong)，向廣大群(qun)(qun)眾推(tui)薦好(hao)書(shu)(shu)，共同參與(yu)(yu)書(shu)(shu)香(xiang)節(jie)。來自廣東本土(tu)的近(jin)百(bai)名(ming)文化名(ming)人、專家(jia)(jia)學者、作家(jia)(jia)、閱讀推(tui)廣人將下(xia)沉到(dao)全省(sheng)分會(hui)場開展活動(dong)(dong)，通過講座、對談、沙(sha)龍、簽售等形式，圍(wei)繞紅色題材、嶺南(nan)文化、親(qin)子教育、生活方式等內容，深(shen)入書(shu)(shu)店一線，與(yu)(yu)廣大群(qun)(qun)眾面對面交流。

優惠遍基層，多措并舉提(ti)高惠民滲透力

今(jin)年南國書(shu)香(xiang)節(jie)繼續(xu)發(fa)揮(hui)“全民閱讀主陣地”作用，向全省廣大(da)群眾推出(chu)便民惠(hui)民舉措(cuo)，通過文化惠(hui)民助推全民閱讀。全省分會場(chang)(chang)同步推出(chu)全場(chang)(chang)圖(tu)書(shu)八折優惠(hui)，“書(shu)香(xiang)之夜(ye)”專場(chang)(chang)圖(tu)書(shu)限時七折優惠(hui)。

全省(sheng)各(ge)地分會(hui)場推出多項惠(hui)(hui)(hui)民(min)活(huo)(huo)(huo)動(dong)(dong)。在(zai)廣(guang)州分會(hui)場，讀者(zhe)(zhe)到指定書(shu)(shu)(shu)(shu)店(dian)(dian)（四閱書(shu)(shu)(shu)(shu)店(dian)(dian)·東(dong)湖店(dian)(dian)、四閱書(shu)(shu)(shu)(shu)店(dian)(dian)·琶洲店(dian)(dian)、楠楓書(shu)(shu)(shu)(shu)院、新塘書(shu)(shu)(shu)(shu)城、江(jiang)高(gao)書(shu)(shu)(shu)(shu)城、北京(jing)路教材書(shu)(shu)(shu)(shu)店(dian)(dian)、吾悅青年(nian)文化空間）購書(shu)(shu)(shu)(shu)，除享受(shou)8折(zhe)優(you)(you)惠(hui)(hui)(hui)以外，還可(ke)疊加享受(shou)工銀(yin)專項優(you)(you)惠(hui)(hui)(hui)。讀者(zhe)(zhe)使用工銀(yin)e生活(huo)(huo)(huo)APP掃碼支付(fu)（需綁(bang)定廣(guang)州地區工銀(yin)信用卡(ka)），可(ke)享5折(zhe)優(you)(you)惠(hui)(hui)(hui)，最高(gao)單筆優(you)(you)惠(hui)(hui)(hui)金額(e)可(ke)達50元(yuan)。活(huo)(huo)(huo)動(dong)(dong)期間每(mei)位(wei)讀者(zhe)(zhe)可(ke)享受(shou)2次優(you)(you)惠(hui)(hui)(hui)，優(you)(you)惠(hui)(hui)(hui)名(ming)額(e)有限(xian)，先到先得。在(zai)“羊城書(shu)(shu)(shu)(shu)展”小(xiao)程序，將上線“清空100位(wei)讀者(zhe)(zhe)購物車”活(huo)(huo)(huo)動(dong)(dong)，連續10天隨(sui)機(ji)抽(chou)取(qu)10位(wei)提供限(xian)額(e)500元(yuan)范圍內清空購物車的免(mian)單福利，實(shi)(shi)實(shi)(shi)在(zai)在(zai)優(you)(you)惠(hui)(hui)(hui)于民(min)。

在(zai)中(zhong)山(shan)分(fen)(fen)會(hui)場，“中(zhong)山(shan)書(shu)展”云(yun)平(ping)臺(tai)將(jiang)發(fa)(fa)(fa)放(fang)(fang)15萬電子(zi)(zi)購書(shu)券；江(jiang)門(men)分(fen)(fen)會(hui)場則通(tong)過“文化惠民，云(yun)上共享(xiang)”黨(dang)史答題(ti)抽獎(jiang)小程序(xu)發(fa)(fa)(fa)放(fang)(fang)8萬元(yuan)(yuan)電子(zi)(zi)購書(shu)券；湛江(jiang)分(fen)(fen)會(hui)場將(jiang)通(tong)過“嶺南(nan)書(shu)香(xiang)”微信公(gong)(gong)眾號、“視聽湛江(jiang)”APP、“湛江(jiang)發(fa)(fa)(fa)布”微信公(gong)(gong)眾號等平(ping)臺(tai)發(fa)(fa)(fa)放(fang)(fang)10萬元(yuan)(yuan)電子(zi)(zi)購書(shu)券；茂名分(fen)(fen)會(hui)場則向當地新華(hua)書(shu)店、市圖書(shu)館及市區4家(jia)民營書(shu)店的(de)讀者發(fa)(fa)(fa)放(fang)(fang)10萬元(yuan)(yuan)購書(shu)券；云(yun)浮分(fen)(fen)會(hui)場將(jiang)通(tong)過“云(yun)報商城(cheng)”派發(fa)(fa)(fa)電子(zi)(zi)購書(shu)券，同時派發(fa)(fa)(fa)紙質購書(shu)券，總額10萬元(yuan)(yuan)。

公益暖(nuan)人心，形(xing)式(shi)創(chuang)新助推閱(yue)讀服務多(duo)元化

書(shu)(shu)(shu)香節期間，廣(guang)州(zhou)(zhou)(zhou)(zhou)市(shi)、深圳市(shi)、佛(fo)山(shan)市(shi)、韶關市(shi)、河源市(shi)、梅州(zhou)(zhou)(zhou)(zhou)市(shi)、惠州(zhou)(zhou)(zhou)(zhou)市(shi)、東莞市(shi)、中山(shan)市(shi)、江(jiang)門市(shi)、湛江(jiang)市(shi)、茂(mao)名市(shi)、肇慶市(shi)、清遠市(shi)、潮(chao)州(zhou)(zhou)(zhou)(zhou)市(shi)、揭陽市(shi)的市(shi)、縣公(gong)共圖(tu)書(shu)(shu)(shu)館(guan)與當地新華(hua)書(shu)(shu)(shu)店(dian)聯(lian)合舉(ju)辦“你選書(shu)(shu)(shu)，我(wo)買(mai)單”活動，凡持有當地圖(tu)書(shu)(shu)(shu)館(guan)借閱卡(ka)的廣(guang)大群眾，憑借閱卡(ka)可(ke)在當地指定(ding)書(shu)(shu)(shu)店(dian)或圖(tu)書(shu)(shu)(shu)館(guan)自選圖(tu)書(shu)(shu)(shu)進行借閱。

今(jin)年，鄉(xiang)(xiang)鎮(zhen)流(liu)動(dong)(dong)售(shou)書(shu)活動(dong)(dong)成為南(nan)國書(shu)香節的重點公益(yi)活動(dong)(dong)，各(ge)地分會場將(jiang)在全省鄉(xiang)(xiang)鎮(zhen)輪流(liu)開展流(liu)動(dong)(dong)售(shou)書(shu)活動(dong)(dong)，鄉(xiang)(xiang)鎮(zhen)流(liu)動(dong)(dong)售(shou)書(shu)活動(dong)(dong)由各(ge)市(shi)縣新華書(shu)店(dian)具體開展，潮南(nan)購書(shu)中(zhong)(zhong)(zhong)心(xin)(xin)、博羅(luo)書(shu)城、陽山購書(shu)中(zhong)(zhong)(zhong)心(xin)(xin)、江(jiang)門購書(shu)中(zhong)(zhong)(zhong)心(xin)(xin)、連州購書(shu)中(zhong)(zhong)(zhong)心(xin)(xin)、江(jiang)南(nan)購書(shu)中(zhong)(zhong)(zhong)心(xin)(xin)、新興購書(shu)中(zhong)(zhong)(zhong)心(xin)(xin)等(deng)數(shu)十家新華書(shu)店(dian)，將(jiang)陸續舉辦流(liu)動(dong)(dong)售(shou)書(shu)，把“鄉(xiang)(xiang)鎮(zhen)流(liu)動(dong)(dong)售(shou)書(shu)車”開到偏(pian)遠鄉(xiang)(xiang)鎮(zhen)，滿足農村群眾精神文化需求，助力鄉(xiang)(xiang)村文化振興。

防控不(bu)放松，守好成果營造安(an)全(quan)參(can)展環境