2021南國書(shu)(shu)香節于8月(yue)20-30日舉辦(ban)。在常態化(hua)(hua)疫(yi)情防(fang)控下，本屆南國書(shu)(shu)香節采用“線上線下結(jie)合(he)、全省各級聯動、分(fen)散同(tong)期辦(ban)展(zhan)(zhan)”的形式開(kai)展(zhan)(zhan)，全省范圍內設立的321個(ge)分(fen)會場將同(tong)頻(pin)共振，聯袂(mei)唱響(xiang)閱讀協奏曲——超20萬種(zhong)參展(zhan)(zhan)圖書(shu)(shu)線上線下同(tong)步(bu)展(zhan)(zhan)示，200多名文化(hua)(hua)名家或(huo)踏足南粵，或(huo)做(zuo)客云端，464場次(ci)文化(hua)(hua)活(huo)動潤澤嶺(ling)南，一場大(da)眾化(hua)(hua)、多元(yuan)化(hua)(hua)、立體化(hua)(hua)的文化(hua)(hua)盛宴將在八月(yue)盛夏掀起滿城書(shu)(shu)香。

聚焦(jiao)新時(shi)代，透(tou)過(guo)出版看(kan)百年輝煌成就(jiu)

今年(nian)(nian)是(shi)中國(guo)共產黨成立100周年(nian)(nian)，也是(shi)我國(guo)進入“十四五”規劃、乘勢而上開啟全面(mian)建設社會(hui)主義現(xian)代化國(guo)家(jia)新征程、向第二(er)個百年(nian)(nian)奮斗目標進軍(jun)的開局(ju)之年(nian)(nian)。

2021南國(guo)書香(xiang)節以“閱讀點(dian)亮前行(xing)的路”為(wei)年度(du)口號，匯集(ji)主(zhu)(zhu)題(ti)出版(ban)重點(dian)出版(ban)物，在全(quan)省范圍(wei)內(nei)集(ji)中(zhong)展(zhan)(zhan)示展(zhan)(zhan)銷(xiao)習(xi)近平新時代(dai)中(zhong)國(guo)特(te)色社會(hui)主(zhu)(zhu)義(yi)(yi)思想出版(ban)成(cheng)果，重點(dian)展(zhan)(zhan)示黨(dang)史、新中(zhong)國(guo)史、改革開放(fang)史、社會(hui)主(zhu)(zhu)義(yi)(yi)發展(zhan)(zhan)史等主(zhu)(zhu)題(ti)出版(ban)物，展(zhan)(zhan)示弘(hong)揚民族精神、歌頌改革成(cheng)果、宣傳典型事跡(ji)的優(you)秀作品(pin)，為(wei)廣大(da)群(qun)眾呈現有高度(du)、有深度(du)的主(zhu)(zhu)題(ti)佳作。

全(quan)省(sheng)分會(hui)場同步設立“主題(ti)出版物專柜”，開啟(qi)線下(xia)聯展(zhan)(zhan)(zhan)，筑成百(bai)店百(bai)部紅色經典圖(tu)書獻禮方陣，集中(zhong)展(zhan)(zhan)(zhan)示展(zhan)(zhan)(zhan)銷《習(xi)(xi)近(jin)平談治國理(li)政》《中(zhong)國共產(chan)黨(dang)簡史》《新征程面對面》等重大主題(ti)出版物和(he)(he)黨(dang)史學習(xi)(xi)教(jiao)育讀物，全(quan)面展(zhan)(zhan)(zhan)示進入新時(shi)代黨(dang)和(he)(he)國家(jia)各項(xiang)事業取得的歷史性成就、發生的歷史性變(bian)革(ge)，回顧(gu)百(bai)年歷程，展(zhan)(zhan)(zhan)現輝(hui)煌成就，引發廣大群眾(zhong)共鳴。

同時(shi)，各分會場集(ji)中開展主題(ti)出(chu)版物首發儀(yi)式、“紅(hong)色文化輕騎兵”、“重(zhong)溫紅(hong)色記憶”等(deng)紅(hong)色題(ti)材閱讀互動(dong)活動(dong)。

吹響集(ji)結號，全省(sheng)321個分會場(chang)聯展聯動

本(ben)屆南國書香節(jie)進一步深耕全民(min)閱讀，厚(hou)植文化(hua)根(gen)基，著力拓寬全民(min)參(can)展(zhan)的幅(fu)度(du)、延伸全民(min)觀展(zhan)的廣度(du)、加大全民(min)優惠(hui)的力度(du)、掀起(qi)全民(min)閱讀的熱度(du)，立(li)足“挖(wa)掘地方優勢、辦出地方特色”，在全省設置321個分會場。

各分會場統(tong)(tong)一標識、統(tong)(tong)一宣傳、統(tong)(tong)一折扣、統(tong)(tong)一氛圍(wei)，編織成一張廣泛(fan)的、立體的全民(min)閱讀服務網(wang)，共(gong)同吹響“2021南國書香節”集結(jie)號。

全(quan)省分會場分布(bu)均(jun)衡，全(quan)面覆蓋市、區（縣），讓廣大(da)(da)群(qun)眾實(shi)現(xian)零距(ju)離參(can)展。展覽不僅注(zhu)重主題(ti)聚(ju)焦，思(si)想(xiang)引領，也注(zhu)重大(da)(da)眾閱讀，活動(dong)互(hu)動(dong)，只要廣大(da)(da)群(qun)眾走(zou)(zou)進(jin)書(shu)店，走(zou)(zou)進(jin)圖書(shu)館(guan)，就可以(yi)近距(ju)離參(can)與(yu)書(shu)香節豐富(fu)的閱讀活動(dong)。

全省各(ge)地(di)分會場(chang)以新華(hua)書店、特(te)色書店為閱讀(du)發散點，同步設置“書香(xiang)優(you)選(xuan)”精(jing)(jing)品(pin)出版(ban)(ban)物(wu)專柜(ju)、廣東優(you)秀出版(ban)(ban)物(wu)專柜(ju)、中(zhong)國出版(ban)(ban)集團(tuan)優(you)秀出版(ban)(ban)物(wu)專柜(ju)，精(jing)(jing)選(xuan)一批大(da)(da)眾精(jing)(jing)品(pin)、暢銷經典、嶺南(nan)文化、地(di)方特(te)色讀(du)物(wu)，為廣大(da)(da)群(qun)眾提(ti)供閱讀(du)指(zhi)南(nan)。

書店(dian)廣(guang)泛聯結(jie)各行(xing)各業(ye)，通過閱讀活動串聯起機關、學校、社區、企業(ye)，從而調(diao)動全省各地(di)廣(guang)大群眾(zhong)參與(yu)的積極性(xing)。

閱(yue)(yue)讀(du)(du)活(huo)動(dong)融(rong)合本地特色(se)：廣(guang)州(zhou)(zhou)市(shi)(shi)推(tui)出(chu)“聲入(ru)人(ren)心(xin)(xin)，紅動(dong)廣(guang)州(zhou)(zhou)”——尋找廣(guang)州(zhou)(zhou)最美“悅”讀(du)(du)之(zhi)聲紅色(se)經典作品誦讀(du)(du)；深(shen)圳市(shi)(shi)舉(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)“書(shu)(shu)(shu)(shu)映百年(nian)偉(wei)業”黨史(shi)學習(xi)教育主(zhu)題(ti)(ti)展(zhan)(zhan)(zhan)；汕頭市(shi)(shi)舉(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)“書(shu)(shu)(shu)(shu)中的(de)鄉(xiang)村(cun)變(bian)遷”圖書(shu)(shu)(shu)(shu)展(zhan)(zhan)(zhan)；佛山(shan)市(shi)(shi)舉(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)“閱(yue)(yue)途，書(shu)(shu)(shu)(shu)與(yu)遠方”基(ji)層文化巡回展(zhan)(zhan)(zhan)；河源(yuan)市(shi)(shi)舉(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)盲人(ren)聽書(shu)(shu)(shu)(shu)、聾(long)啞人(ren)視聽閱(yue)(yue)讀(du)(du)活(huo)動(dong)；梅(mei)州(zhou)(zhou)市(shi)(shi)舉(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)“南粵沃土(tu)鑄偉(wei)業——中國共產黨在廣(guang)東”圖片(pian)展(zhan)(zhan)(zhan)；惠(hui)州(zhou)(zhou)市(shi)(shi)舉(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)“不忘初心(xin)(xin)，傳(chuan)承(cheng)薪火”主(zhu)題(ti)(ti)閱(yue)(yue)讀(du)(du)活(huo)動(dong)；汕尾市(shi)(shi)舉(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)《熱土(tu)地上的(de)紅飄帶》新書(shu)(shu)(shu)(shu)分享會(hui)(hui)(hui)；中山(shan)市(shi)(shi)舉(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)第三屆中山(shan)市(shi)(shi)經典誦讀(du)(du)活(huo)動(dong)線下決賽；江(jiang)門市(shi)(shi)舉(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)黨史(shi)、僑史(shi)故事分享會(hui)(hui)(hui)和僑鄉(xiang)特色(se)文化展(zhan)(zhan)(zhan)示活(huo)動(dong)；陽江(jiang)市(shi)(shi)舉(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)紅色(se)主(zhu)題(ti)(ti)紀錄片(pian)展(zhan)(zhan)(zhan)播活(huo)動(dong)；湛江(jiang)市(shi)(shi)舉(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)“唐詩氣度與(yu)民族(zu)自信”“儒家(jia)(jia)修身”等(deng)主(zhu)題(ti)(ti)文化講堂；茂(mao)名(ming)市(shi)(shi)舉(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)“書(shu)(shu)(shu)(shu)香暖(nuan)山(shan)區”捐書(shu)(shu)(shu)(shu)活(huo)動(dong)；肇(zhao)慶市(shi)(shi)舉(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)全國“兩優(you)一先”表(biao)彰大會(hui)(hui)(hui)肇(zhao)慶代表(biao)閱(yue)(yue)讀(du)(du)分享會(hui)(hui)(hui)；清遠市(shi)(shi)舉(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)“文明家(jia)(jia)風(feng)”書(shu)(shu)(shu)(shu)法巡展(zhan)(zhan)(zhan)；潮(chao)州(zhou)(zhou)市(shi)(shi)舉(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)“潮(chao)心(xin)(xin)向(xiang)黨”潮(chao)州(zhou)(zhou)黨史(shi)印(yin)記(ji)檔案圖片(pian)展(zhan)(zhan)(zhan)；揭陽市(shi)(shi)舉(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)“書(shu)(shu)(shu)(shu)香家(jia)(jia)國情”讀(du)(du)書(shu)(shu)(shu)(shu)主(zhu)題(ti)(ti)晚(wan)會(hui)(hui)(hui)；云浮市(shi)(shi)舉(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)“書(shu)(shu)(shu)(shu)香鄉(xiang)村(cun)”公益贈書(shu)(shu)(shu)(shu)活(huo)動(dong)。

立(li)面(mian)觀(guan)書(shu)展，線上線下(xia)活(huo)動有機融(rong)合

隨著閱讀方(fang)式多樣化，南(nan)國(guo)書(shu)(shu)(shu)香節(jie)進一(yi)步(bu)加強(qiang)線(xian)上(shang)線(xian)下融(rong)合，搭建“南(nan)國(guo)書(shu)(shu)(shu)香節(jie)云平臺”，將線(xian)上(shang)展示、線(xian)上(shang)銷售、線(xian)上(shang)活動(dong)、線(xian)上(shang)公益和線(xian)下活動(dong)有機融(rong)合。廣大群(qun)眾(zhong)不僅可以到分會場線(xian)下參展，也(ye)可以通過南(nan)國(guo)書(shu)(shu)(shu)香節(jie)小程序(xu)、羊城書(shu)(shu)(shu)展小程序(xu)，在云端同享(xiang)優惠購(gou)書(shu)(shu)(shu)、參與(yu)閱讀活動(dong)。

主題出版(ban)物展(zhan)銷、“書(shu)(shu)香優(you)(you)選(xuan)”精品出版(ban)物展(zhan)銷、廣(guang)東(dong)優(you)(you)秀出版(ban)物展(zhan)銷、中國(guo)出版(ban)集團優(you)(you)秀出版(ban)物展(zhan)銷將在“南國(guo)書(shu)(shu)香節(jie)”小(xiao)程序同(tong)步上線，全(quan)(quan)省(sheng)分會場同(tong)步開設線上購(gou)書(shu)(shu)平(ping)臺，重(zhong)點依托“新(xin)華通讀”小(xiao)程序，供全(quan)(quan)省(sheng)廣(guang)大群眾在線購(gou)書(shu)(shu)；同(tong)時(shi)，數十場新(xin)書(shu)(shu)分享會、論壇(tan)沙龍(long)、閱讀活動(dong)將進行(xing)線上直播，并(bing)通過南國(guo)書(shu)(shu)香節(jie)小(xiao)程序全(quan)(quan)面(mian)發布，讓廣(guang)大群眾打破距(ju)離(li)界限，實現線上參展(zhan)。

今年南國(guo)書香節開啟云互動，打(da)造(zao)“小(xiao)書房，大世界(jie)”云平臺，百位名人作(zuo)家(jia)(jia)走進自己的書房或特(te)色書店(dian)，通過(guo)云互動，向廣大群(qun)眾推(tui)薦好(hao)書，共同參與書香節。來自廣東本土的近百名文化名人、專家(jia)(jia)學者(zhe)、作(zuo)家(jia)(jia)、閱(yue)讀推(tui)廣人將下沉到全省分會場開展活動，通過(guo)講座、對(dui)(dui)談、沙龍、簽(qian)售等(deng)形式，圍(wei)繞紅(hong)色題材、嶺南文化、親(qin)子教育、生活方式等(deng)內(nei)容，深(shen)入書店(dian)一(yi)線(xian)，與廣大群(qun)眾面(mian)對(dui)(dui)面(mian)交流。

優惠遍(bian)基層，多措并(bing)舉提高惠民滲透力(li)

今年南國書香節繼續發揮(hui)“全(quan)民閱讀(du)主陣(zhen)地”作(zuo)用(yong)，向全(quan)省(sheng)廣大群(qun)眾推(tui)出(chu)便民惠民舉措，通過文化惠民助(zhu)推(tui)全(quan)民閱讀(du)。全(quan)省(sheng)分會場(chang)同步推(tui)出(chu)全(quan)場(chang)圖(tu)書八折(zhe)優惠，“書香之夜”專場(chang)圖(tu)書限(xian)時七折(zhe)優惠。

全省各地分會(hui)場推出多(duo)項惠(hui)(hui)民活動(dong)(dong)。在廣州(zhou)分會(hui)場，讀者到指(zhi)定書(shu)(shu)店(dian)（四閱書(shu)(shu)店(dian)·東湖店(dian)、四閱書(shu)(shu)店(dian)·琶洲店(dian)、楠楓書(shu)(shu)院、新(xin)塘書(shu)(shu)城(cheng)、江高書(shu)(shu)城(cheng)、北京路教材書(shu)(shu)店(dian)、吾悅青年文化(hua)空(kong)間(jian)）購(gou)書(shu)(shu)，除(chu)享受(shou)(shou)8折(zhe)優(you)惠(hui)(hui)以外，還可(ke)(ke)(ke)疊加享受(shou)(shou)工(gong)銀(yin)(yin)專項優(you)惠(hui)(hui)。讀者使(shi)用工(gong)銀(yin)(yin)e生活APP掃碼支付（需綁定廣州(zhou)地區工(gong)銀(yin)(yin)信用卡），可(ke)(ke)(ke)享5折(zhe)優(you)惠(hui)(hui)，最高單筆優(you)惠(hui)(hui)金額(e)可(ke)(ke)(ke)達(da)50元。活動(dong)(dong)期(qi)間(jian)每位(wei)讀者可(ke)(ke)(ke)享受(shou)(shou)2次優(you)惠(hui)(hui)，優(you)惠(hui)(hui)名(ming)額(e)有限，先到先得。在“羊(yang)城(cheng)書(shu)(shu)展”小程序，將上(shang)線“清空(kong)100位(wei)讀者購(gou)物(wu)車”活動(dong)(dong)，連續10天隨機抽取10位(wei)提供限額(e)500元范圍(wei)內清空(kong)購(gou)物(wu)車的免單福利，實實在在優(you)惠(hui)(hui)于民。

在(zai)中山(shan)分(fen)(fen)(fen)會(hui)(hui)(hui)場(chang)(chang)(chang)，“中山(shan)書(shu)(shu)(shu)(shu)(shu)展”云(yun)平(ping)臺將(jiang)發(fa)(fa)(fa)放(fang)15萬(wan)(wan)電(dian)子(zi)購書(shu)(shu)(shu)(shu)(shu)券(quan)(quan)(quan)；江門分(fen)(fen)(fen)會(hui)(hui)(hui)場(chang)(chang)(chang)則(ze)通過“文化惠民(min)，云(yun)上共(gong)享”黨史答題抽獎小程(cheng)序發(fa)(fa)(fa)放(fang)8萬(wan)(wan)元電(dian)子(zi)購書(shu)(shu)(shu)(shu)(shu)券(quan)(quan)(quan)；湛江分(fen)(fen)(fen)會(hui)(hui)(hui)場(chang)(chang)(chang)將(jiang)通過“嶺南書(shu)(shu)(shu)(shu)(shu)香”微(wei)信(xin)公(gong)眾號(hao)、“視聽湛江”APP、“湛江發(fa)(fa)(fa)布(bu)”微(wei)信(xin)公(gong)眾號(hao)等平(ping)臺發(fa)(fa)(fa)放(fang)10萬(wan)(wan)元電(dian)子(zi)購書(shu)(shu)(shu)(shu)(shu)券(quan)(quan)(quan)；茂名分(fen)(fen)(fen)會(hui)(hui)(hui)場(chang)(chang)(chang)則(ze)向當(dang)地新華(hua)書(shu)(shu)(shu)(shu)(shu)店(dian)、市(shi)圖書(shu)(shu)(shu)(shu)(shu)館及市(shi)區4家(jia)民(min)營書(shu)(shu)(shu)(shu)(shu)店(dian)的(de)讀者發(fa)(fa)(fa)放(fang)10萬(wan)(wan)元購書(shu)(shu)(shu)(shu)(shu)券(quan)(quan)(quan)；云(yun)浮分(fen)(fen)(fen)會(hui)(hui)(hui)場(chang)(chang)(chang)將(jiang)通過“云(yun)報商城”派發(fa)(fa)(fa)電(dian)子(zi)購書(shu)(shu)(shu)(shu)(shu)券(quan)(quan)(quan)，同時派發(fa)(fa)(fa)紙質購書(shu)(shu)(shu)(shu)(shu)券(quan)(quan)(quan)，總(zong)額10萬(wan)(wan)元。

公益暖人心，形式創新助推閱讀(du)服(fu)務多元化

書(shu)香節期間(jian)，廣(guang)州(zhou)(zhou)市(shi)(shi)(shi)(shi)、深(shen)圳市(shi)(shi)(shi)(shi)、佛山(shan)市(shi)(shi)(shi)(shi)、韶關市(shi)(shi)(shi)(shi)、河源市(shi)(shi)(shi)(shi)、梅(mei)州(zhou)(zhou)市(shi)(shi)(shi)(shi)、惠(hui)州(zhou)(zhou)市(shi)(shi)(shi)(shi)、東(dong)莞(guan)市(shi)(shi)(shi)(shi)、中山(shan)市(shi)(shi)(shi)(shi)、江門市(shi)(shi)(shi)(shi)、湛江市(shi)(shi)(shi)(shi)、茂名(ming)市(shi)(shi)(shi)(shi)、肇(zhao)慶(qing)市(shi)(shi)(shi)(shi)、清遠(yuan)市(shi)(shi)(shi)(shi)、潮州(zhou)(zhou)市(shi)(shi)(shi)(shi)、揭陽(yang)市(shi)(shi)(shi)(shi)的市(shi)(shi)(shi)(shi)、縣公共圖書(shu)館(guan)與(yu)當(dang)地(di)新華書(shu)店(dian)聯合舉辦(ban)“你選書(shu)，我買單”活動，凡持有當(dang)地(di)圖書(shu)館(guan)借(jie)閱(yue)(yue)卡(ka)(ka)的廣(guang)大群眾(zhong)，憑借(jie)閱(yue)(yue)卡(ka)(ka)可(ke)在當(dang)地(di)指定書(shu)店(dian)或圖書(shu)館(guan)自選圖書(shu)進(jin)行(xing)借(jie)閱(yue)(yue)。

今年，鄉鎮流(liu)動(dong)售(shou)(shou)(shou)書(shu)(shu)(shu)活(huo)(huo)(huo)動(dong)成為(wei)南國書(shu)(shu)(shu)香節的重點(dian)公益活(huo)(huo)(huo)動(dong)，各(ge)地分會場將在(zai)全省(sheng)鄉鎮輪(lun)流(liu)開展流(liu)動(dong)售(shou)(shou)(shou)書(shu)(shu)(shu)活(huo)(huo)(huo)動(dong)，鄉鎮流(liu)動(dong)售(shou)(shou)(shou)書(shu)(shu)(shu)活(huo)(huo)(huo)動(dong)由各(ge)市縣新華書(shu)(shu)(shu)店具體(ti)開展，潮南購(gou)書(shu)(shu)(shu)中(zhong)心(xin)、博(bo)羅書(shu)(shu)(shu)城、陽山購(gou)書(shu)(shu)(shu)中(zhong)心(xin)、江門購(gou)書(shu)(shu)(shu)中(zhong)心(xin)、連州(zhou)購(gou)書(shu)(shu)(shu)中(zhong)心(xin)、江南購(gou)書(shu)(shu)(shu)中(zhong)心(xin)、新興購(gou)書(shu)(shu)(shu)中(zhong)心(xin)等(deng)數十家(jia)新華書(shu)(shu)(shu)店，將陸續舉(ju)辦流(liu)動(dong)售(shou)(shou)(shou)書(shu)(shu)(shu)，把“鄉鎮流(liu)動(dong)售(shou)(shou)(shou)書(shu)(shu)(shu)車”開到偏(pian)遠鄉鎮，滿足農村(cun)群眾精神文化需求，助力鄉村(cun)文化振興。

防控(kong)不放松，守好成果(guo)營造安全(quan)參展環境