2021南(nan)國書(shu)香節(jie)于8月20-30日舉辦。在常(chang)態化(hua)疫情(qing)防(fang)控下，本屆南(nan)國書(shu)香節(jie)采用(yong)“線上(shang)線下結合(he)、全(quan)省(sheng)各級聯動(dong)、分(fen)散(san)同期辦展(zhan)”的形式開展(zhan)，全(quan)省(sheng)范圍內(nei)設(she)立的321個分(fen)會(hui)場將(jiang)同頻共振，聯袂唱響閱讀協(xie)奏曲——超20萬種參展(zhan)圖書(shu)線上(shang)線下同步展(zhan)示(shi)，200多名文(wen)化(hua)名家或踏足(zu)南(nan)粵，或做(zuo)客云端，464場次(ci)文(wen)化(hua)活動(dong)潤澤嶺南(nan)，一場大眾化(hua)、多元(yuan)化(hua)、立體(ti)化(hua)的文(wen)化(hua)盛(sheng)宴將(jiang)在八月盛(sheng)夏掀起滿(man)城書(shu)香。

聚焦新時代，透過出版(ban)看百年輝煌成就

今年(nian)(nian)是(shi)中國共(gong)產黨成立100周年(nian)(nian)，也是(shi)我(wo)國進入“十四五”規劃、乘勢而上(shang)開(kai)啟全(quan)面(mian)建(jian)設(she)社會(hui)主義現(xian)代化(hua)國家新征程、向第二個百年(nian)(nian)奮(fen)斗目(mu)標進軍的開(kai)局之(zhi)年(nian)(nian)。

2021南國(guo)書香(xiang)節以“閱讀點亮(liang)前行的(de)路”為(wei)年(nian)度(du)口(kou)號(hao)，匯集主(zhu)題(ti)出(chu)版(ban)重點出(chu)版(ban)物，在全省范(fan)圍內集中(zhong)(zhong)展示展銷習(xi)近平新時代中(zhong)(zhong)國(guo)特色社(she)會(hui)(hui)主(zhu)義思想出(chu)版(ban)成果，重點展示黨史、新中(zhong)(zhong)國(guo)史、改(gai)革開放史、社(she)會(hui)(hui)主(zhu)義發展史等(deng)主(zhu)題(ti)出(chu)版(ban)物，展示弘(hong)揚民(min)族精神、歌頌改(gai)革成果、宣傳典型事跡的(de)優秀作品，為(wei)廣大群(qun)眾呈現有高度(du)、有深度(du)的(de)主(zhu)題(ti)佳(jia)作。

全省分(fen)會場(chang)同步設立“主題(ti)出版物(wu)專柜”，開啟線下聯(lian)展(zhan)(zhan)(zhan)(zhan)，筑成(cheng)百店百部紅(hong)色經典(dian)圖書獻禮方(fang)陣，集(ji)中(zhong)展(zhan)(zhan)(zhan)(zhan)示(shi)(shi)展(zhan)(zhan)(zhan)(zhan)銷《習(xi)近平談治(zhi)國理政》《中(zhong)國共產(chan)黨簡史(shi)》《新(xin)征(zheng)程面對面》等重大(da)主題(ti)出版物(wu)和(he)黨史(shi)學習(xi)教育讀物(wu)，全面展(zhan)(zhan)(zhan)(zhan)示(shi)(shi)進入(ru)新(xin)時(shi)代黨和(he)國家各(ge)項事業取得的歷史(shi)性(xing)(xing)成(cheng)就、發(fa)生(sheng)的歷史(shi)性(xing)(xing)變革，回顧百年歷程，展(zhan)(zhan)(zhan)(zhan)現輝煌成(cheng)就，引(yin)發(fa)廣大(da)群眾共鳴(ming)。

同(tong)時，各分(fen)會場集中開展主題出版物首(shou)發儀式、“紅色文(wen)化輕騎兵”、“重溫紅色記憶”等紅色題材(cai)閱讀互動活動。

吹響(xiang)集結號，全省321個分(fen)會場聯(lian)展聯(lian)動(dong)

本屆南(nan)國(guo)書香節進一(yi)步深耕全(quan)民(min)閱讀，厚植文化根基，著力拓(tuo)寬全(quan)民(min)參展的(de)幅度、延伸全(quan)民(min)觀展的(de)廣度、加大全(quan)民(min)優(you)惠的(de)力度、掀(xian)起全(quan)民(min)閱讀的(de)熱度，立足“挖掘地方優(you)勢、辦出地方特色”，在全(quan)省設置321個(ge)分會場(chang)。

各分(fen)會場(chang)統一標識、統一宣(xuan)傳(chuan)、統一折(zhe)扣、統一氛圍，編織成一張(zhang)廣泛的、立(li)體的全民閱讀服(fu)務(wu)網，共(gong)同吹響“2021南(nan)國(guo)書香節”集結號。

全(quan)省(sheng)分(fen)(fen)會場分(fen)(fen)布均衡，全(quan)面覆(fu)蓋市、區（縣），讓廣大(da)群眾(zhong)(zhong)實現零距(ju)離(li)參展(zhan)(zhan)。展(zhan)(zhan)覽不僅注(zhu)重主(zhu)題聚焦，思想引(yin)領，也注(zhu)重大(da)眾(zhong)(zhong)閱讀(du)，活動互動，只要廣大(da)群眾(zhong)(zhong)走(zou)進(jin)書店，走(zou)進(jin)圖(tu)書館，就可以近距(ju)離(li)參與書香節豐(feng)富的(de)閱讀(du)活動。

全省各地分會(hui)場(chang)以新華書店(dian)、特(te)色書店(dian)為閱(yue)讀發散點(dian)，同(tong)步設置“書香(xiang)優(you)選”精(jing)品出(chu)版(ban)物(wu)(wu)專柜、廣東優(you)秀(xiu)出(chu)版(ban)物(wu)(wu)專柜、中國出(chu)版(ban)集(ji)團(tuan)優(you)秀(xiu)出(chu)版(ban)物(wu)(wu)專柜，精(jing)選一批大(da)眾精(jing)品、暢(chang)銷經典、嶺南文化、地方特(te)色讀物(wu)(wu)，為廣大(da)群眾提供閱(yue)讀指南。

書店廣泛聯結各行各業，通(tong)過閱讀活(huo)動串聯起機關、學(xue)校、社區、企業，從而(er)調動全省(sheng)各地廣大(da)群(qun)眾參(can)與的(de)積極性(xing)。

閱讀(du)活(huo)動(dong)(dong)(dong)(dong)融合本地特(te)色(se)(se)：廣(guang)州(zhou)市(shi)(shi)(shi)(shi)(shi)(shi)(shi)推出(chu)“聲(sheng)(sheng)入(ru)人心(xin)(xin)，紅(hong)動(dong)(dong)(dong)(dong)廣(guang)州(zhou)”——尋找(zhao)廣(guang)州(zhou)最美“悅(yue)”讀(du)之(zhi)聲(sheng)(sheng)紅(hong)色(se)(se)經(jing)(jing)典(dian)作(zuo)品(pin)誦讀(du)；深圳市(shi)(shi)(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)“書(shu)映百年偉業(ye)(ye)”黨(dang)(dang)史學(xue)習(xi)教(jiao)育主(zhu)(zhu)題(ti)展(zhan)；汕頭市(shi)(shi)(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)“書(shu)中(zhong)的(de)鄉村(cun)變遷”圖書(shu)展(zhan)；佛山(shan)(shan)市(shi)(shi)(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)“閱途，書(shu)與(yu)遠方”基層文化巡(xun)回展(zhan)；河源市(shi)(shi)(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)盲(mang)人聽(ting)書(shu)、聾(long)啞人視聽(ting)閱讀(du)活(huo)動(dong)(dong)(dong)(dong)；梅州(zhou)市(shi)(shi)(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)“南(nan)粵沃土(tu)鑄偉業(ye)(ye)——中(zhong)國共產黨(dang)(dang)在(zai)廣(guang)東”圖片(pian)展(zhan)；惠州(zhou)市(shi)(shi)(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)“不(bu)忘初心(xin)(xin)，傳承薪火”主(zhu)(zhu)題(ti)閱讀(du)活(huo)動(dong)(dong)(dong)(dong)；汕尾市(shi)(shi)(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)《熱土(tu)地上的(de)紅(hong)飄帶》新書(shu)分(fen)享(xiang)會(hui)；中(zhong)山(shan)(shan)市(shi)(shi)(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)第(di)三屆中(zhong)山(shan)(shan)市(shi)(shi)(shi)(shi)(shi)(shi)(shi)經(jing)(jing)典(dian)誦讀(du)活(huo)動(dong)(dong)(dong)(dong)線下(xia)決賽；江(jiang)門市(shi)(shi)(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)黨(dang)(dang)史、僑史故事分(fen)享(xiang)會(hui)和(he)僑鄉特(te)色(se)(se)文化展(zhan)示活(huo)動(dong)(dong)(dong)(dong)；陽(yang)江(jiang)市(shi)(shi)(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)紅(hong)色(se)(se)主(zhu)(zhu)題(ti)紀錄片(pian)展(zhan)播活(huo)動(dong)(dong)(dong)(dong)；湛江(jiang)市(shi)(shi)(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)“唐詩氣(qi)度與(yu)民(min)族(zu)自信”“儒家(jia)(jia)修身”等主(zhu)(zhu)題(ti)文化講堂；茂名市(shi)(shi)(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)“書(shu)香暖山(shan)(shan)區(qu)”捐書(shu)活(huo)動(dong)(dong)(dong)(dong)；肇(zhao)慶市(shi)(shi)(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)全國“兩優一(yi)先”表彰大會(hui)肇(zhao)慶代(dai)表閱讀(du)分(fen)享(xiang)會(hui)；清(qing)遠市(shi)(shi)(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)“文明家(jia)(jia)風(feng)”書(shu)法巡(xun)展(zhan)；潮州(zhou)市(shi)(shi)(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)“潮心(xin)(xin)向黨(dang)(dang)”潮州(zhou)黨(dang)(dang)史印記檔(dang)案(an)圖片(pian)展(zhan)；揭陽(yang)市(shi)(shi)(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)“書(shu)香家(jia)(jia)國情”讀(du)書(shu)主(zhu)(zhu)題(ti)晚會(hui)；云浮市(shi)(shi)(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)“書(shu)香鄉村(cun)”公益贈書(shu)活(huo)動(dong)(dong)(dong)(dong)。

立面觀(guan)書展，線(xian)上線(xian)下活動有機融(rong)合

隨著閱讀(du)(du)方式多(duo)樣化，南國書(shu)香節進一步加強線(xian)上(shang)(shang)線(xian)下融合，搭建“南國書(shu)香節云(yun)平臺”，將線(xian)上(shang)(shang)展示(shi)、線(xian)上(shang)(shang)銷售、線(xian)上(shang)(shang)活(huo)動、線(xian)上(shang)(shang)公益和(he)線(xian)下活(huo)動有機融合。廣大(da)群眾不僅(jin)可以到分會場(chang)線(xian)下參(can)展，也可以通過南國書(shu)香節小(xiao)(xiao)程序、羊城書(shu)展小(xiao)(xiao)程序，在云(yun)端(duan)同享優惠購書(shu)、參(can)與(yu)閱讀(du)(du)活(huo)動。

主題出(chu)版物(wu)展(zhan)(zhan)(zhan)(zhan)銷、“書(shu)(shu)(shu)香優選(xuan)”精(jing)品出(chu)版物(wu)展(zhan)(zhan)(zhan)(zhan)銷、廣東優秀(xiu)(xiu)出(chu)版物(wu)展(zhan)(zhan)(zhan)(zhan)銷、中國出(chu)版集團(tuan)優秀(xiu)(xiu)出(chu)版物(wu)展(zhan)(zhan)(zhan)(zhan)銷將(jiang)在“南國書(shu)(shu)(shu)香節”小(xiao)程(cheng)序(xu)同步(bu)上(shang)線(xian)，全省分會場同步(bu)開(kai)設線(xian)上(shang)購(gou)(gou)書(shu)(shu)(shu)平臺(tai)，重點依托“新(xin)華通讀(du)”小(xiao)程(cheng)序(xu)，供全省廣大(da)群(qun)(qun)眾在線(xian)購(gou)(gou)書(shu)(shu)(shu)；同時，數十場新(xin)書(shu)(shu)(shu)分享會、論(lun)壇沙(sha)龍、閱(yue)讀(du)活(huo)動將(jiang)進行線(xian)上(shang)直播，并通過南國書(shu)(shu)(shu)香節小(xiao)程(cheng)序(xu)全面發布(bu)，讓廣大(da)群(qun)(qun)眾打破距離界(jie)限(xian)，實現線(xian)上(shang)參展(zhan)(zhan)(zhan)(zhan)。

今年南(nan)國書香節開啟云互動，打造“小(xiao)書房，大世界”云平(ping)臺(tai)，百(bai)位名人作(zuo)(zuo)家走進自(zi)(zi)己的書房或特色書店，通過(guo)(guo)云互動，向(xiang)廣(guang)(guang)(guang)大群眾(zhong)推(tui)薦好書，共同參與書香節。來自(zi)(zi)廣(guang)(guang)(guang)東(dong)本土的近百(bai)名文化(hua)名人、專家學者(zhe)、作(zuo)(zuo)家、閱讀推(tui)廣(guang)(guang)(guang)人將下沉到(dao)全省分會(hui)場開展活(huo)動，通過(guo)(guo)講座(zuo)、對談、沙龍、簽售等(deng)形式，圍繞(rao)紅(hong)色題(ti)材(cai)、嶺南(nan)文化(hua)、親子教(jiao)育(yu)、生活(huo)方式等(deng)內容(rong)，深入書店一線，與廣(guang)(guang)(guang)大群眾(zhong)面(mian)對面(mian)交流。

優(you)惠遍基層，多措并(bing)舉提高惠民滲透力

今年(nian)南國書(shu)(shu)香(xiang)(xiang)節(jie)繼續發揮“全民(min)(min)閱讀(du)主陣地(di)”作用，向全省廣大群眾推(tui)(tui)出便民(min)(min)惠民(min)(min)舉措，通(tong)過文化惠民(min)(min)助推(tui)(tui)全民(min)(min)閱讀(du)。全省分會場(chang)(chang)同步推(tui)(tui)出全場(chang)(chang)圖書(shu)(shu)八折優惠，“書(shu)(shu)香(xiang)(xiang)之夜”專場(chang)(chang)圖書(shu)(shu)限時七(qi)折優惠。

全省各(ge)地分會場推出多項惠(hui)民(min)(min)活動。在(zai)廣州(zhou)分會場，讀(du)者(zhe)到(dao)指定書(shu)店(dian)（四閱(yue)書(shu)店(dian)·東湖店(dian)、四閱(yue)書(shu)店(dian)·琶(pa)洲店(dian)、楠楓書(shu)院、新塘書(shu)城(cheng)、江(jiang)高書(shu)城(cheng)、北京路(lu)教材書(shu)店(dian)、吾悅青年文化空間(jian)）購(gou)書(shu)，除享受(shou)(shou)8折優(you)(you)惠(hui)以外，還可疊加享受(shou)(shou)工銀(yin)專項優(you)(you)惠(hui)。讀(du)者(zhe)使用工銀(yin)e生活APP掃碼支付(fu)（需(xu)綁定廣州(zhou)地區(qu)工銀(yin)信用卡），可享5折優(you)(you)惠(hui)，最高單筆優(you)(you)惠(hui)金(jin)額(e)(e)可達50元(yuan)。活動期間(jian)每(mei)位讀(du)者(zhe)可享受(shou)(shou)2次優(you)(you)惠(hui)，優(you)(you)惠(hui)名(ming)額(e)(e)有(you)限，先(xian)到(dao)先(xian)得。在(zai)“羊城(cheng)書(shu)展”小程(cheng)序(xu)，將(jiang)上線“清(qing)空100位讀(du)者(zhe)購(gou)物車(che)”活動，連續10天隨機抽取(qu)10位提供限額(e)(e)500元(yuan)范圍(wei)內(nei)清(qing)空購(gou)物車(che)的免(mian)單福利，實實在(zai)在(zai)優(you)(you)惠(hui)于民(min)(min)。

在中山分(fen)會場(chang)，“中山書(shu)(shu)展”云平臺(tai)將發(fa)放15萬電(dian)子購(gou)書(shu)(shu)券；江門分(fen)會場(chang)則通過“文(wen)化惠民(min)，云上共享”黨(dang)史答題抽獎(jiang)小程(cheng)序發(fa)放8萬元(yuan)電(dian)子購(gou)書(shu)(shu)券；湛江分(fen)會場(chang)將通過“嶺南(nan)書(shu)(shu)香”微信公眾號、“視聽湛江”APP、“湛江發(fa)布”微信公眾號等平臺(tai)發(fa)放10萬元(yuan)電(dian)子購(gou)書(shu)(shu)券；茂名分(fen)會場(chang)則向(xiang)當(dang)地新華書(shu)(shu)店(dian)、市圖書(shu)(shu)館及市區4家民(min)營書(shu)(shu)店(dian)的讀者(zhe)發(fa)放10萬元(yuan)購(gou)書(shu)(shu)券；云浮分(fen)會場(chang)將通過“云報商城”派發(fa)電(dian)子購(gou)書(shu)(shu)券，同(tong)時派發(fa)紙質購(gou)書(shu)(shu)券，總(zong)額(e)10萬元(yuan)。

公益(yi)暖人心，形式創新助推閱讀(du)服(fu)務多元(yuan)化(hua)

書(shu)(shu)(shu)香節期(qi)間，廣州(zhou)(zhou)(zhou)市(shi)(shi)(shi)(shi)、深圳市(shi)(shi)(shi)(shi)、佛山市(shi)(shi)(shi)(shi)、韶(shao)關市(shi)(shi)(shi)(shi)、河源市(shi)(shi)(shi)(shi)、梅州(zhou)(zhou)(zhou)市(shi)(shi)(shi)(shi)、惠(hui)州(zhou)(zhou)(zhou)市(shi)(shi)(shi)(shi)、東(dong)莞市(shi)(shi)(shi)(shi)、中山市(shi)(shi)(shi)(shi)、江(jiang)門市(shi)(shi)(shi)(shi)、湛江(jiang)市(shi)(shi)(shi)(shi)、茂名(ming)市(shi)(shi)(shi)(shi)、肇(zhao)慶(qing)市(shi)(shi)(shi)(shi)、清遠市(shi)(shi)(shi)(shi)、潮州(zhou)(zhou)(zhou)市(shi)(shi)(shi)(shi)、揭(jie)陽(yang)市(shi)(shi)(shi)(shi)的(de)市(shi)(shi)(shi)(shi)、縣(xian)公共圖書(shu)(shu)(shu)館(guan)(guan)與當地(di)新華書(shu)(shu)(shu)店聯合(he)舉辦“你選書(shu)(shu)(shu)，我(wo)買(mai)單(dan)”活動(dong)，凡持(chi)有當地(di)圖書(shu)(shu)(shu)館(guan)(guan)借(jie)(jie)閱卡的(de)廣大群眾，憑借(jie)(jie)閱卡可在(zai)當地(di)指定(ding)書(shu)(shu)(shu)店或圖書(shu)(shu)(shu)館(guan)(guan)自選圖書(shu)(shu)(shu)進行借(jie)(jie)閱。

今年，鄉(xiang)鎮(zhen)(zhen)流(liu)(liu)動售(shou)(shou)(shou)書(shu)活動成為南(nan)(nan)國書(shu)香節的重(zhong)點公(gong)益活動，各地分會場將在全省鄉(xiang)鎮(zhen)(zhen)輪流(liu)(liu)開(kai)展流(liu)(liu)動售(shou)(shou)(shou)書(shu)活動，鄉(xiang)鎮(zhen)(zhen)流(liu)(liu)動售(shou)(shou)(shou)書(shu)活動由各市縣(xian)新華(hua)書(shu)店(dian)具體(ti)開(kai)展，潮南(nan)(nan)購書(shu)中心、博羅書(shu)城、陽山購書(shu)中心、江(jiang)門(men)購書(shu)中心、連州購書(shu)中心、江(jiang)南(nan)(nan)購書(shu)中心、新興(xing)購書(shu)中心等數十家新華(hua)書(shu)店(dian)，將陸續(xu)舉辦流(liu)(liu)動售(shou)(shou)(shou)書(shu)，把“鄉(xiang)鎮(zhen)(zhen)流(liu)(liu)動售(shou)(shou)(shou)書(shu)車”開(kai)到偏(pian)遠鄉(xiang)鎮(zhen)(zhen)，滿(man)足農村(cun)(cun)群眾(zhong)精神文化需求，助力(li)鄉(xiang)村(cun)(cun)文化振興(xing)。

防控(kong)不放(fang)松(song)，守好(hao)成果營造安全參展環境