2021南(nan)國書(shu)(shu)香節于8月20-30日舉辦。在常(chang)態化(hua)(hua)疫情防控下，本屆南(nan)國書(shu)(shu)香節采(cai)用“線(xian)(xian)上(shang)線(xian)(xian)下結(jie)合、全省各級聯動(dong)、分散同(tong)(tong)期辦展(zhan)(zhan)”的(de)形式開展(zhan)(zhan)，全省范圍內設立(li)的(de)321個分會(hui)場(chang)將(jiang)同(tong)(tong)頻共(gong)振(zhen)，聯袂唱響閱讀協奏曲(qu)——超20萬種參展(zhan)(zhan)圖書(shu)(shu)線(xian)(xian)上(shang)線(xian)(xian)下同(tong)(tong)步展(zhan)(zhan)示，200多名(ming)文(wen)化(hua)(hua)名(ming)家或(huo)踏足南(nan)粵，或(huo)做客云(yun)端，464場(chang)次(ci)文(wen)化(hua)(hua)活(huo)動(dong)潤(run)澤嶺(ling)南(nan)，一場(chang)大眾化(hua)(hua)、多元(yuan)化(hua)(hua)、立(li)體化(hua)(hua)的(de)文(wen)化(hua)(hua)盛宴將(jiang)在八月盛夏掀起(qi)滿城書(shu)(shu)香。

聚(ju)焦新時(shi)代，透(tou)過出版看百年輝煌成就

今年(nian)是(shi)中(zhong)國共產黨(dang)成立100周年(nian)，也是(shi)我國進(jin)入“十四五”規劃、乘勢而上(shang)開(kai)啟全面建(jian)設(she)社會主義(yi)現代化國家新征(zheng)程、向第二個百年(nian)奮斗目標進(jin)軍的開(kai)局之年(nian)。

2021南國書香節以(yi)“閱讀點(dian)(dian)亮前行(xing)的(de)路(lu)”為(wei)年度口(kou)號，匯集主題出版重點(dian)(dian)出版物，在(zai)全省范圍內(nei)集中展示展銷習近(jin)平新時代中國特(te)色社(she)會(hui)(hui)主義思(si)想出版成(cheng)果(guo)，重點(dian)(dian)展示黨史(shi)(shi)、新中國史(shi)(shi)、改革(ge)開放史(shi)(shi)、社(she)會(hui)(hui)主義發展史(shi)(shi)等(deng)主題出版物，展示弘揚民族精神、歌頌改革(ge)成(cheng)果(guo)、宣傳典型事跡的(de)優秀(xiu)作品，為(wei)廣大群眾呈現有高度、有深度的(de)主題佳(jia)作。

全省分會(hui)場(chang)同步(bu)設立“主(zhu)題出(chu)版(ban)物(wu)專(zhuan)柜”，開啟線下聯展(zhan)(zhan)，筑成百店百部紅(hong)色經典(dian)圖書獻禮方(fang)陣(zhen)，集中展(zhan)(zhan)示展(zhan)(zhan)銷《習近平(ping)談(tan)治國(guo)理(li)政》《中國(guo)共(gong)(gong)產黨(dang)(dang)簡史(shi)(shi)(shi)》《新征(zheng)程面對(dui)面》等重大主(zhu)題出(chu)版(ban)物(wu)和(he)黨(dang)(dang)史(shi)(shi)(shi)學習教育(yu)讀物(wu)，全面展(zhan)(zhan)示進(jin)入(ru)新時代黨(dang)(dang)和(he)國(guo)家各項事業取得的(de)歷史(shi)(shi)(shi)性(xing)成就(jiu)、發(fa)生的(de)歷史(shi)(shi)(shi)性(xing)變(bian)革，回顧百年歷程，展(zhan)(zhan)現輝煌成就(jiu)，引發(fa)廣(guang)大群眾(zhong)共(gong)(gong)鳴。

同時，各分會場集中開展主(zhu)題出版物首發儀式、“紅色文化輕騎兵”、“重(zhong)溫紅色記憶”等紅色題材閱讀(du)互(hu)動(dong)活動(dong)。

吹響集結(jie)號(hao)，全(quan)省321個分會場聯展聯動(dong)

本屆南國書香節進一步深耕全民(min)(min)閱(yue)讀(du)，厚植文(wen)化根(gen)基，著力拓寬全民(min)(min)參展的幅度、延伸全民(min)(min)觀展的廣度、加大全民(min)(min)優惠的力度、掀起全民(min)(min)閱(yue)讀(du)的熱度，立足“挖掘地(di)方(fang)優勢、辦出(chu)地(di)方(fang)特色”，在全省(sheng)設置(zhi)321個分會場。

各分會場統一(yi)標(biao)識、統一(yi)宣傳、統一(yi)折扣(kou)、統一(yi)氛圍，編織(zhi)成一(yi)張廣泛的(de)、立體的(de)全民閱(yue)讀服務網，共同吹響“2021南國書香節(jie)”集結號。

全省(sheng)分會(hui)場分布均衡，全面覆蓋市、區（縣），讓廣(guang)大群眾實現(xian)零距(ju)離參展。展覽不僅(jin)注重主題聚焦，思想引領，也注重大眾閱讀，活動互動，只要廣(guang)大群眾走(zou)進書(shu)店，走(zou)進圖書(shu)館，就(jiu)可以近距(ju)離參與書(shu)香(xiang)節豐富的閱讀活動。

全省各地分(fen)會場以新華書(shu)店、特(te)色書(shu)店為閱讀(du)發散點，同步設置“書(shu)香(xiang)優(you)(you)選”精品(pin)出(chu)(chu)(chu)版物(wu)專柜、廣(guang)東優(you)(you)秀(xiu)出(chu)(chu)(chu)版物(wu)專柜、中國出(chu)(chu)(chu)版集團優(you)(you)秀(xiu)出(chu)(chu)(chu)版物(wu)專柜，精選一批大眾(zhong)精品(pin)、暢銷經(jing)典、嶺南(nan)文化、地方特(te)色讀(du)物(wu)，為廣(guang)大群眾(zhong)提供閱讀(du)指南(nan)。

書店廣泛聯結各(ge)行各(ge)業，通(tong)過閱(yue)讀活動串(chuan)聯起機關(guan)、學校、社(she)區、企業，從而調(diao)動全省各(ge)地廣大群眾參(can)與的積極性。

閱讀活(huo)動(dong)(dong)融合本地(di)特色(se)：廣(guang)州(zhou)(zhou)市(shi)(shi)(shi)(shi)(shi)推出“聲入人心，紅(hong)動(dong)(dong)廣(guang)州(zhou)(zhou)”——尋找廣(guang)州(zhou)(zhou)最美“悅”讀之聲紅(hong)色(se)經典(dian)作品(pin)誦讀；深圳市(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)辦(ban)“書(shu)(shu)映百年偉業”黨(dang)(dang)史學習教育(yu)主題(ti)展(zhan)(zhan)(zhan)；汕頭市(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)辦(ban)“書(shu)(shu)中的鄉村(cun)變遷”圖(tu)書(shu)(shu)展(zhan)(zhan)(zhan)；佛(fo)山市(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)辦(ban)“閱途，書(shu)(shu)與遠方”基層文(wen)化巡回展(zhan)(zhan)(zhan)；河源市(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)辦(ban)盲(mang)人聽書(shu)(shu)、聾啞(ya)人視聽閱讀活(huo)動(dong)(dong)；梅州(zhou)(zhou)市(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)辦(ban)“南(nan)粵(yue)沃土鑄偉業——中國(guo)共產黨(dang)(dang)在廣(guang)東”圖(tu)片展(zhan)(zhan)(zhan)；惠州(zhou)(zhou)市(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)辦(ban)“不忘初心，傳承薪(xin)火”主題(ti)閱讀活(huo)動(dong)(dong)；汕尾市(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)辦(ban)《熱土地(di)上的紅(hong)飄帶》新書(shu)(shu)分享會(hui)(hui)；中山市(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)辦(ban)第(di)三屆(jie)中山市(shi)(shi)(shi)(shi)(shi)經典(dian)誦讀活(huo)動(dong)(dong)線(xian)下決(jue)賽；江門市(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)辦(ban)黨(dang)(dang)史、僑史故事分享會(hui)(hui)和僑鄉特色(se)文(wen)化展(zhan)(zhan)(zhan)示(shi)活(huo)動(dong)(dong)；陽(yang)江市(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)辦(ban)紅(hong)色(se)主題(ti)紀錄片展(zhan)(zhan)(zhan)播(bo)活(huo)動(dong)(dong)；湛江市(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)辦(ban)“唐詩氣度與民(min)族自信”“儒家修身”等主題(ti)文(wen)化講堂；茂名市(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)辦(ban)“書(shu)(shu)香暖山區”捐書(shu)(shu)活(huo)動(dong)(dong)；肇慶市(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)辦(ban)全國(guo)“兩優(you)一先(xian)”表彰大會(hui)(hui)肇慶代表閱讀分享會(hui)(hui)；清遠市(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)辦(ban)“文(wen)明家風(feng)”書(shu)(shu)法巡展(zhan)(zhan)(zhan)；潮州(zhou)(zhou)市(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)辦(ban)“潮心向(xiang)黨(dang)(dang)”潮州(zhou)(zhou)黨(dang)(dang)史印記檔案(an)圖(tu)片展(zhan)(zhan)(zhan)；揭陽(yang)市(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)辦(ban)“書(shu)(shu)香家國(guo)情”讀書(shu)(shu)主題(ti)晚會(hui)(hui)；云(yun)浮市(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)辦(ban)“書(shu)(shu)香鄉村(cun)”公(gong)益贈(zeng)書(shu)(shu)活(huo)動(dong)(dong)。

立面觀書展，線上(shang)線下(xia)活(huo)動有機融合(he)

隨著閱讀(du)方式多樣化，南(nan)國書香(xiang)(xiang)節進一步加強線上線下(xia)融(rong)合，搭建“南(nan)國書香(xiang)(xiang)節云平(ping)臺”，將線上展(zhan)示、線上銷(xiao)售、線上活動、線上公(gong)益和線下(xia)活動有機融(rong)合。廣大群眾(zhong)不僅(jin)可以到分會場(chang)線下(xia)參展(zhan)，也(ye)可以通(tong)過(guo)南(nan)國書香(xiang)(xiang)節小程序、羊城書展(zhan)小程序，在云端同(tong)享優惠購書、參與閱讀(du)活動。

主(zhu)題(ti)出(chu)版物(wu)展(zhan)銷、“書(shu)(shu)香優(you)選”精(jing)品出(chu)版物(wu)展(zhan)銷、廣(guang)東優(you)秀出(chu)版物(wu)展(zhan)銷、中國出(chu)版集團優(you)秀出(chu)版物(wu)展(zhan)銷將在“南(nan)(nan)國書(shu)(shu)香節(jie)”小程序同(tong)(tong)步上(shang)線，全省(sheng)分會(hui)(hui)場同(tong)(tong)步開設線上(shang)購(gou)書(shu)(shu)平(ping)臺，重點依(yi)托(tuo)“新華通(tong)讀”小程序，供(gong)全省(sheng)廣(guang)大群(qun)眾在線購(gou)書(shu)(shu)；同(tong)(tong)時，數十場新書(shu)(shu)分享會(hui)(hui)、論壇沙(sha)龍、閱(yue)讀活(huo)動將進行線上(shang)直播，并通(tong)過南(nan)(nan)國書(shu)(shu)香節(jie)小程序全面發布，讓(rang)廣(guang)大群(qun)眾打破距離界限，實現線上(shang)參展(zhan)。

今年南(nan)國書(shu)(shu)(shu)香節(jie)開(kai)(kai)啟云互(hu)動(dong)，打造(zao)“小書(shu)(shu)(shu)房，大世界”云平(ping)臺，百位名人(ren)作家走進自(zi)己的(de)書(shu)(shu)(shu)房或特色(se)書(shu)(shu)(shu)店，通過(guo)云互(hu)動(dong)，向廣大群眾推薦好書(shu)(shu)(shu)，共同參與書(shu)(shu)(shu)香節(jie)。來自(zi)廣東本土(tu)的(de)近百名文化名人(ren)、專家學者、作家、閱(yue)讀推廣人(ren)將下沉(chen)到全省分(fen)會(hui)場開(kai)(kai)展活動(dong)，通過(guo)講(jiang)座、對(dui)談、沙龍(long)、簽售等形式(shi)，圍繞紅(hong)色(se)題材、嶺南(nan)文化、親子教(jiao)育、生活方(fang)式(shi)等內容，深入(ru)書(shu)(shu)(shu)店一線，與廣大群眾面(mian)對(dui)面(mian)交(jiao)流。

優(you)惠(hui)遍基(ji)層，多措并(bing)舉提高惠(hui)民(min)滲透(tou)力

今(jin)年(nian)南國書香節繼續發揮“全(quan)(quan)民(min)閱(yue)讀(du)主陣地”作用(yong)，向全(quan)(quan)省廣大群眾推出便民(min)惠(hui)(hui)民(min)舉措，通過文化惠(hui)(hui)民(min)助(zhu)推全(quan)(quan)民(min)閱(yue)讀(du)。全(quan)(quan)省分會場(chang)同步(bu)推出全(quan)(quan)場(chang)圖書八折(zhe)優惠(hui)(hui)，“書香之(zhi)夜”專場(chang)圖書限時七折(zhe)優惠(hui)(hui)。

全省(sheng)各(ge)地(di)分(fen)(fen)會場推出(chu)多項(xiang)惠(hui)(hui)民活(huo)動。在廣州(zhou)(zhou)分(fen)(fen)會場，讀者(zhe)到指定(ding)書(shu)(shu)(shu)店(dian)（四閱(yue)書(shu)(shu)(shu)店(dian)·東(dong)湖店(dian)、四閱(yue)書(shu)(shu)(shu)店(dian)·琶(pa)洲(zhou)店(dian)、楠楓書(shu)(shu)(shu)院、新塘書(shu)(shu)(shu)城、江高書(shu)(shu)(shu)城、北京路教材(cai)書(shu)(shu)(shu)店(dian)、吾悅青年(nian)文化(hua)空(kong)間(jian)）購書(shu)(shu)(shu)，除(chu)享受8折優惠(hui)(hui)以(yi)外，還(huan)可(ke)疊加享受工銀(yin)專項(xiang)優惠(hui)(hui)。讀者(zhe)使用工銀(yin)e生活(huo)APP掃(sao)碼(ma)支付（需綁定(ding)廣州(zhou)(zhou)地(di)區工銀(yin)信用卡(ka)），可(ke)享5折優惠(hui)(hui)，最高單筆優惠(hui)(hui)金(jin)額可(ke)達50元。活(huo)動期間(jian)每位讀者(zhe)可(ke)享受2次優惠(hui)(hui)，優惠(hui)(hui)名額有限(xian)，先到先得。在“羊城書(shu)(shu)(shu)展”小程序，將上線“清(qing)空(kong)100位讀者(zhe)購物車”活(huo)動，連(lian)續(xu)10天隨機抽取10位提供(gong)限(xian)額500元范(fan)圍內清(qing)空(kong)購物車的免(mian)單福(fu)利(li)，實實在在優惠(hui)(hui)于民。

在中山(shan)分(fen)會(hui)場(chang)(chang)，“中山(shan)書(shu)(shu)(shu)(shu)展”云(yun)平臺將發放(fang)15萬(wan)(wan)電(dian)(dian)子(zi)(zi)購(gou)(gou)書(shu)(shu)(shu)(shu)券(quan)；江門分(fen)會(hui)場(chang)(chang)則通過(guo)(guo)“文化惠民，云(yun)上共享”黨史(shi)答(da)題抽獎小(xiao)程(cheng)序發放(fang)8萬(wan)(wan)元電(dian)(dian)子(zi)(zi)購(gou)(gou)書(shu)(shu)(shu)(shu)券(quan)；湛江分(fen)會(hui)場(chang)(chang)將通過(guo)(guo)“嶺南書(shu)(shu)(shu)(shu)香”微(wei)(wei)信(xin)公(gong)眾號、“視(shi)聽湛江”APP、“湛江發布”微(wei)(wei)信(xin)公(gong)眾號等平臺發放(fang)10萬(wan)(wan)元電(dian)(dian)子(zi)(zi)購(gou)(gou)書(shu)(shu)(shu)(shu)券(quan)；茂(mao)名分(fen)會(hui)場(chang)(chang)則向當地新(xin)華書(shu)(shu)(shu)(shu)店(dian)、市(shi)圖書(shu)(shu)(shu)(shu)館及市(shi)區4家民營書(shu)(shu)(shu)(shu)店(dian)的讀者(zhe)發放(fang)10萬(wan)(wan)元購(gou)(gou)書(shu)(shu)(shu)(shu)券(quan)；云(yun)浮分(fen)會(hui)場(chang)(chang)將通過(guo)(guo)“云(yun)報(bao)商城”派發電(dian)(dian)子(zi)(zi)購(gou)(gou)書(shu)(shu)(shu)(shu)券(quan)，同時派發紙質(zhi)購(gou)(gou)書(shu)(shu)(shu)(shu)券(quan)，總額(e)10萬(wan)(wan)元。

公益暖人心，形式創新助推閱讀服務(wu)多元化

書(shu)(shu)香(xiang)節期(qi)間(jian)，廣(guang)州市(shi)(shi)(shi)(shi)(shi)、深圳市(shi)(shi)(shi)(shi)(shi)、佛(fo)山市(shi)(shi)(shi)(shi)(shi)、韶關市(shi)(shi)(shi)(shi)(shi)、河源市(shi)(shi)(shi)(shi)(shi)、梅州市(shi)(shi)(shi)(shi)(shi)、惠(hui)州市(shi)(shi)(shi)(shi)(shi)、東莞市(shi)(shi)(shi)(shi)(shi)、中山市(shi)(shi)(shi)(shi)(shi)、江門市(shi)(shi)(shi)(shi)(shi)、湛江市(shi)(shi)(shi)(shi)(shi)、茂名市(shi)(shi)(shi)(shi)(shi)、肇慶市(shi)(shi)(shi)(shi)(shi)、清遠市(shi)(shi)(shi)(shi)(shi)、潮(chao)州市(shi)(shi)(shi)(shi)(shi)、揭陽市(shi)(shi)(shi)(shi)(shi)的市(shi)(shi)(shi)(shi)(shi)、縣公共(gong)圖(tu)書(shu)(shu)館與當(dang)地(di)新華書(shu)(shu)店聯合舉辦“你選書(shu)(shu)，我買單”活(huo)動，凡持有當(dang)地(di)圖(tu)書(shu)(shu)館借閱卡(ka)的廣(guang)大(da)群眾，憑借閱卡(ka)可在當(dang)地(di)指定書(shu)(shu)店或圖(tu)書(shu)(shu)館自選圖(tu)書(shu)(shu)進行借閱。

今(jin)年，鄉鎮流(liu)(liu)(liu)動(dong)(dong)售(shou)書(shu)(shu)(shu)(shu)活動(dong)(dong)成為南(nan)國書(shu)(shu)(shu)(shu)香節(jie)的重點公益活動(dong)(dong)，各地分會場將在(zai)全省(sheng)鄉鎮輪流(liu)(liu)(liu)開展(zhan)流(liu)(liu)(liu)動(dong)(dong)售(shou)書(shu)(shu)(shu)(shu)活動(dong)(dong)，鄉鎮流(liu)(liu)(liu)動(dong)(dong)售(shou)書(shu)(shu)(shu)(shu)活動(dong)(dong)由各市縣(xian)新(xin)華書(shu)(shu)(shu)(shu)店具(ju)體開展(zhan)，潮南(nan)購(gou)書(shu)(shu)(shu)(shu)中(zhong)(zhong)心(xin)、博羅書(shu)(shu)(shu)(shu)城、陽山購(gou)書(shu)(shu)(shu)(shu)中(zhong)(zhong)心(xin)、江門購(gou)書(shu)(shu)(shu)(shu)中(zhong)(zhong)心(xin)、連州購(gou)書(shu)(shu)(shu)(shu)中(zhong)(zhong)心(xin)、江南(nan)購(gou)書(shu)(shu)(shu)(shu)中(zhong)(zhong)心(xin)、新(xin)興購(gou)書(shu)(shu)(shu)(shu)中(zhong)(zhong)心(xin)等數十家新(xin)華書(shu)(shu)(shu)(shu)店，將陸(lu)續舉辦流(liu)(liu)(liu)動(dong)(dong)售(shou)書(shu)(shu)(shu)(shu)，把“鄉鎮流(liu)(liu)(liu)動(dong)(dong)售(shou)書(shu)(shu)(shu)(shu)車(che)”開到偏遠鄉鎮，滿足(zu)農村群眾(zhong)精神(shen)文化(hua)需求，助力鄉村文化(hua)振興。

防控(kong)不放松，守好(hao)成果營造(zao)安全參展環境