2021南國書香節于8月20-30日舉(ju)辦。在常態(tai)化(hua)(hua)疫情防控下(xia)，本屆南國書香節采用“線上線下(xia)結合、全(quan)省(sheng)各級聯(lian)動、分(fen)散(san)同期辦展(zhan)”的形(xing)式開展(zhan)，全(quan)省(sheng)范圍內設立(li)的321個分(fen)會(hui)場(chang)(chang)將同頻(pin)共振，聯(lian)袂唱響閱讀協奏曲——超20萬種參展(zhan)圖書線上線下(xia)同步展(zhan)示，200多名文化(hua)(hua)名家或踏足南粵，或做(zuo)客云(yun)端，464場(chang)(chang)次文化(hua)(hua)活(huo)動潤澤嶺南，一(yi)場(chang)(chang)大(da)眾化(hua)(hua)、多元(yuan)化(hua)(hua)、立(li)體(ti)化(hua)(hua)的文化(hua)(hua)盛宴將在八月盛夏掀起滿城書香。

聚焦新(xin)時代(dai)，透過出(chu)版看(kan)百年輝(hui)煌成就

今(jin)年是(shi)中國(guo)(guo)共(gong)產黨成立100周年，也是(shi)我國(guo)(guo)進入(ru)“十四五”規劃、乘勢而上(shang)開(kai)啟(qi)全面建設社會主(zhu)義現(xian)代(dai)化(hua)國(guo)(guo)家(jia)新征程、向第二個百年奮斗目標進軍的開(kai)局之年。

2021南國書香節以“閱讀點亮前行(xing)的路”為年度(du)口號，匯集(ji)主(zhu)題出版重點出版物，在全省范(fan)圍內(nei)集(ji)中(zhong)展示(shi)展銷(xiao)習近平新時代(dai)中(zhong)國特色(se)社(she)會主(zhu)義思想出版成果，重點展示(shi)黨史、新中(zhong)國史、改(gai)革開(kai)放(fang)史、社(she)會主(zhu)義發展史等主(zhu)題出版物，展示(shi)弘揚民族(zu)精神、歌頌(song)改(gai)革成果、宣傳典型事跡的優秀作(zuo)品，為廣大群眾呈現(xian)有高度(du)、有深度(du)的主(zhu)題佳作(zuo)。

全(quan)(quan)省分會場同步設立“主(zhu)(zhu)題出(chu)版物專(zhuan)柜”，開啟線(xian)下聯展，筑(zhu)成百(bai)(bai)店百(bai)(bai)部(bu)紅色經典圖書獻(xian)禮方陣，集中(zhong)展示(shi)展銷《習(xi)近平談治國(guo)理政(zheng)》《中(zhong)國(guo)共(gong)產黨簡(jian)史(shi)》《新征程(cheng)面(mian)對面(mian)》等重大主(zhu)(zhu)題出(chu)版物和黨史(shi)學習(xi)教育讀物，全(quan)(quan)面(mian)展示(shi)進入新時代(dai)黨和國(guo)家(jia)各項事業取(qu)得的歷史(shi)性成就、發生的歷史(shi)性變(bian)革，回顧百(bai)(bai)年歷程(cheng)，展現輝(hui)煌成就，引(yin)發廣大群(qun)眾共(gong)鳴(ming)。

同(tong)時，各分會場(chang)集中開展主題出版物首發儀式(shi)、“紅(hong)色(se)文化輕騎兵”、“重溫紅(hong)色(se)記(ji)憶”等紅(hong)色(se)題材閱讀(du)互(hu)動活動。

吹(chui)響集結(jie)號，全省321個分會場聯展聯動

本(ben)屆南國(guo)書香節進(jin)一步深耕全民(min)(min)閱讀，厚植文(wen)化根基，著力拓寬全民(min)(min)參展(zhan)的(de)幅度(du)(du)、延(yan)伸(shen)全民(min)(min)觀展(zhan)的(de)廣(guang)度(du)(du)、加大全民(min)(min)優惠的(de)力度(du)(du)、掀起全民(min)(min)閱讀的(de)熱度(du)(du)，立足“挖掘地方優勢、辦出(chu)地方特色”，在全省(sheng)設置321個分(fen)會場。

各分會(hui)場(chang)統一(yi)標識、統一(yi)宣(xuan)傳、統一(yi)折扣、統一(yi)氛圍，編織成一(yi)張廣泛(fan)的、立(li)體(ti)的全民閱讀服(fu)務網，共(gong)同吹響“2021南國書香節”集(ji)結號。

全省分會場(chang)分布均(jun)衡，全面覆蓋市(shi)、區(qu)（縣(xian)），讓廣(guang)大群眾(zhong)實現(xian)零距離參(can)展。展覽不僅注(zhu)重主題聚(ju)焦，思想引領，也注(zhu)重大眾(zhong)閱讀，活(huo)動(dong)互動(dong)，只要(yao)廣(guang)大群眾(zhong)走進書(shu)(shu)店(dian)，走進圖(tu)書(shu)(shu)館，就可以近(jin)距離參(can)與書(shu)(shu)香節豐(feng)富的閱讀活(huo)動(dong)。

全省(sheng)各地分會(hui)場以(yi)新華書店、特(te)(te)色(se)書店為(wei)閱(yue)讀發散點，同步(bu)設置(zhi)“書香優選(xuan)(xuan)”精(jing)品(pin)出版(ban)(ban)物(wu)(wu)(wu)(wu)專(zhuan)柜(ju)(ju)、廣(guang)東(dong)優秀(xiu)(xiu)出版(ban)(ban)物(wu)(wu)(wu)(wu)專(zhuan)柜(ju)(ju)、中國出版(ban)(ban)集團優秀(xiu)(xiu)出版(ban)(ban)物(wu)(wu)(wu)(wu)專(zhuan)柜(ju)(ju)，精(jing)選(xuan)(xuan)一批大眾(zhong)精(jing)品(pin)、暢銷經(jing)典、嶺(ling)南(nan)文(wen)化(hua)、地方特(te)(te)色(se)讀物(wu)(wu)(wu)(wu)，為(wei)廣(guang)大群(qun)眾(zhong)提供閱(yue)讀指南(nan)。

書店廣(guang)泛(fan)聯結各(ge)行各(ge)業(ye)，通過(guo)閱讀活動串聯起(qi)機關、學校、社(she)區、企業(ye)，從(cong)而調動全省(sheng)各(ge)地廣(guang)大群眾參(can)與(yu)的積(ji)極(ji)性(xing)。

閱讀(du)(du)活(huo)動(dong)(dong)(dong)融合(he)本地特色：廣(guang)州(zhou)市(shi)(shi)(shi)(shi)(shi)(shi)推出“聲入人心，紅(hong)(hong)(hong)動(dong)(dong)(dong)廣(guang)州(zhou)”——尋找廣(guang)州(zhou)最(zui)美(mei)“悅”讀(du)(du)之(zhi)聲紅(hong)(hong)(hong)色經典作品誦讀(du)(du)；深圳市(shi)(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)“書(shu)(shu)映百年(nian)偉業”黨(dang)史學習教育主(zhu)題展(zhan)；汕(shan)頭市(shi)(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)“書(shu)(shu)中(zhong)的(de)(de)鄉村變(bian)遷”圖書(shu)(shu)展(zhan)；佛(fo)山市(shi)(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)“閱途，書(shu)(shu)與遠(yuan)方”基層文(wen)化(hua)巡回(hui)展(zhan)；河源市(shi)(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)盲人聽書(shu)(shu)、聾啞人視聽閱讀(du)(du)活(huo)動(dong)(dong)(dong)；梅州(zhou)市(shi)(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)“南粵沃土鑄偉業——中(zhong)國共產黨(dang)在廣(guang)東”圖片展(zhan)；惠(hui)州(zhou)市(shi)(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)“不忘初心，傳承薪火”主(zhu)題閱讀(du)(du)活(huo)動(dong)(dong)(dong)；汕(shan)尾(wei)市(shi)(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)《熱土地上的(de)(de)紅(hong)(hong)(hong)飄(piao)帶》新書(shu)(shu)分(fen)享(xiang)會(hui)；中(zhong)山市(shi)(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)第(di)三(san)屆中(zhong)山市(shi)(shi)(shi)(shi)(shi)(shi)經典誦讀(du)(du)活(huo)動(dong)(dong)(dong)線下決賽；江(jiang)門市(shi)(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)黨(dang)史、僑(qiao)史故事分(fen)享(xiang)會(hui)和僑(qiao)鄉特色文(wen)化(hua)展(zhan)示活(huo)動(dong)(dong)(dong)；陽江(jiang)市(shi)(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)紅(hong)(hong)(hong)色主(zhu)題紀(ji)錄(lu)片展(zhan)播活(huo)動(dong)(dong)(dong)；湛江(jiang)市(shi)(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)“唐詩(shi)氣度與民族自信”“儒(ru)家修(xiu)身”等主(zhu)題文(wen)化(hua)講堂；茂(mao)名市(shi)(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)“書(shu)(shu)香暖山區”捐書(shu)(shu)活(huo)動(dong)(dong)(dong)；肇慶市(shi)(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)全國“兩優一先”表彰大(da)會(hui)肇慶代表閱讀(du)(du)分(fen)享(xiang)會(hui)；清遠(yuan)市(shi)(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)“文(wen)明家風”書(shu)(shu)法(fa)巡展(zhan)；潮(chao)州(zhou)市(shi)(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)“潮(chao)心向黨(dang)”潮(chao)州(zhou)黨(dang)史印記檔案圖片展(zhan)；揭陽市(shi)(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)“書(shu)(shu)香家國情”讀(du)(du)書(shu)(shu)主(zhu)題晚會(hui)；云浮市(shi)(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)“書(shu)(shu)香鄉村”公益贈書(shu)(shu)活(huo)動(dong)(dong)(dong)。

立(li)面觀書展，線(xian)上線(xian)下(xia)活動有機融合

隨著閱讀(du)方式多樣化(hua)，南(nan)(nan)國書(shu)香節進一步加強線(xian)(xian)上(shang)線(xian)(xian)下融(rong)合，搭建“南(nan)(nan)國書(shu)香節云平臺”，將線(xian)(xian)上(shang)展示(shi)、線(xian)(xian)上(shang)銷售(shou)、線(xian)(xian)上(shang)活動(dong)、線(xian)(xian)上(shang)公益和線(xian)(xian)下活動(dong)有(you)機融(rong)合。廣大群眾不僅可以到分會場線(xian)(xian)下參展，也可以通過南(nan)(nan)國書(shu)香節小程序(xu)、羊城書(shu)展小程序(xu)，在云端同享(xiang)優惠(hui)購書(shu)、參與閱讀(du)活動(dong)。

主題出(chu)版物(wu)展(zhan)(zhan)銷(xiao)、“書(shu)(shu)香優(you)(you)選”精(jing)品出(chu)版物(wu)展(zhan)(zhan)銷(xiao)、廣(guang)東優(you)(you)秀出(chu)版物(wu)展(zhan)(zhan)銷(xiao)、中國(guo)出(chu)版集團優(you)(you)秀出(chu)版物(wu)展(zhan)(zhan)銷(xiao)將在“南(nan)國(guo)書(shu)(shu)香節(jie)”小程序同(tong)步上(shang)線(xian)(xian)，全(quan)省(sheng)分會(hui)(hui)場同(tong)步開設(she)線(xian)(xian)上(shang)購(gou)書(shu)(shu)平臺，重點依(yi)托“新華通(tong)讀”小程序，供全(quan)省(sheng)廣(guang)大群(qun)眾(zhong)在線(xian)(xian)購(gou)書(shu)(shu)；同(tong)時(shi)，數(shu)十場新書(shu)(shu)分享(xiang)會(hui)(hui)、論壇(tan)沙龍、閱讀活(huo)動(dong)將進行線(xian)(xian)上(shang)直(zhi)播(bo)，并(bing)通(tong)過(guo)南(nan)國(guo)書(shu)(shu)香節(jie)小程序全(quan)面發布，讓(rang)廣(guang)大群(qun)眾(zhong)打破距離界限，實現線(xian)(xian)上(shang)參展(zhan)(zhan)。

今年南(nan)國書香節開啟云(yun)互動(dong)，打造“小書房，大(da)世界”云(yun)平臺，百位名(ming)人(ren)作家(jia)(jia)走進自(zi)己的(de)書房或特色書店，通過(guo)云(yun)互動(dong)，向廣(guang)(guang)大(da)群眾(zhong)推薦好(hao)書，共同參與(yu)(yu)書香節。來(lai)自(zi)廣(guang)(guang)東本土的(de)近百名(ming)文化名(ming)人(ren)、專家(jia)(jia)學者(zhe)、作家(jia)(jia)、閱(yue)讀推廣(guang)(guang)人(ren)將(jiang)下沉到(dao)全(quan)省分會場開展活動(dong)，通過(guo)講座、對(dui)談、沙龍、簽售(shou)等形式，圍(wei)繞紅色題(ti)材、嶺南(nan)文化、親子教育、生活方式等內容(rong)，深(shen)入書店一線，與(yu)(yu)廣(guang)(guang)大(da)群眾(zhong)面對(dui)面交流。

優(you)惠遍基層，多措并舉(ju)提高惠民(min)滲透力(li)

今年南國(guo)書(shu)(shu)香節(jie)繼續發(fa)揮(hui)“全(quan)民閱讀(du)主陣地”作用，向全(quan)省廣大群眾推出便民惠民舉(ju)措，通過文化惠民助推全(quan)民閱讀(du)。全(quan)省分會場(chang)同步推出全(quan)場(chang)圖書(shu)(shu)八折(zhe)優(you)惠，“書(shu)(shu)香之夜”專(zhuan)場(chang)圖書(shu)(shu)限時七折(zhe)優(you)惠。

全省各(ge)地(di)分(fen)會(hui)場推出多項惠(hui)民活(huo)動。在(zai)廣(guang)州分(fen)會(hui)場，讀(du)者(zhe)到(dao)指定書(shu)(shu)店(dian)(dian)(dian)（四閱書(shu)(shu)店(dian)(dian)(dian)·東湖店(dian)(dian)(dian)、四閱書(shu)(shu)店(dian)(dian)(dian)·琶洲店(dian)(dian)(dian)、楠楓書(shu)(shu)院、新塘書(shu)(shu)城、江高書(shu)(shu)城、北京路教(jiao)材書(shu)(shu)店(dian)(dian)(dian)、吾(wu)悅(yue)青年文化空間(jian)(jian)）購書(shu)(shu)，除享受8折優惠(hui)以外，還(huan)可(ke)疊加享受工銀專項優惠(hui)。讀(du)者(zhe)使用工銀e生活(huo)APP掃碼(ma)支(zhi)付（需綁定廣(guang)州地(di)區(qu)工銀信(xin)用卡），可(ke)享5折優惠(hui)，最(zui)高單筆優惠(hui)金額可(ke)達50元。活(huo)動期間(jian)(jian)每位讀(du)者(zhe)可(ke)享受2次(ci)優惠(hui)，優惠(hui)名額有限，先(xian)到(dao)先(xian)得(de)。在(zai)“羊城書(shu)(shu)展(zhan)”小程(cheng)序(xu)，將上線(xian)“清空100位讀(du)者(zhe)購物車”活(huo)動，連續10天(tian)隨機(ji)抽取(qu)10位提(ti)供限額500元范圍內清空購物車的免單福利(li)，實(shi)實(shi)在(zai)在(zai)優惠(hui)于民。

在中山分會(hui)場，“中山書(shu)(shu)(shu)展”云平(ping)臺將(jiang)發(fa)放(fang)15萬電子(zi)購(gou)(gou)書(shu)(shu)(shu)券(quan)；江(jiang)門分會(hui)場則通(tong)(tong)過(guo)“文化惠(hui)民(min)，云上共享”黨史答(da)題抽獎小程序發(fa)放(fang)8萬元(yuan)電子(zi)購(gou)(gou)書(shu)(shu)(shu)券(quan)；湛(zhan)江(jiang)分會(hui)場將(jiang)通(tong)(tong)過(guo)“嶺南書(shu)(shu)(shu)香”微信(xin)公眾號、“視聽湛(zhan)江(jiang)”APP、“湛(zhan)江(jiang)發(fa)布(bu)”微信(xin)公眾號等平(ping)臺發(fa)放(fang)10萬元(yuan)電子(zi)購(gou)(gou)書(shu)(shu)(shu)券(quan)；茂名分會(hui)場則向當地新(xin)華書(shu)(shu)(shu)店(dian)、市圖書(shu)(shu)(shu)館(guan)及市區4家民(min)營書(shu)(shu)(shu)店(dian)的(de)讀者發(fa)放(fang)10萬元(yuan)購(gou)(gou)書(shu)(shu)(shu)券(quan)；云浮分會(hui)場將(jiang)通(tong)(tong)過(guo)“云報商城(cheng)”派發(fa)電子(zi)購(gou)(gou)書(shu)(shu)(shu)券(quan)，同時派發(fa)紙質(zhi)購(gou)(gou)書(shu)(shu)(shu)券(quan)，總額10萬元(yuan)。

公(gong)益暖人心(xin)，形式(shi)創新助推(tui)閱讀服(fu)務多元化

書(shu)(shu)(shu)香節(jie)期間，廣州市(shi)(shi)(shi)、深圳(zhen)市(shi)(shi)(shi)、佛(fo)山(shan)市(shi)(shi)(shi)、韶(shao)關市(shi)(shi)(shi)、河源市(shi)(shi)(shi)、梅州市(shi)(shi)(shi)、惠州市(shi)(shi)(shi)、東莞市(shi)(shi)(shi)、中山(shan)市(shi)(shi)(shi)、江(jiang)門市(shi)(shi)(shi)、湛(zhan)江(jiang)市(shi)(shi)(shi)、茂名市(shi)(shi)(shi)、肇慶市(shi)(shi)(shi)、清遠市(shi)(shi)(shi)、潮州市(shi)(shi)(shi)、揭陽(yang)市(shi)(shi)(shi)的市(shi)(shi)(shi)、縣公共圖(tu)書(shu)(shu)(shu)館(guan)與當(dang)(dang)地新華書(shu)(shu)(shu)店(dian)聯合舉辦“你選書(shu)(shu)(shu)，我買單(dan)”活(huo)動，凡持有(you)當(dang)(dang)地圖(tu)書(shu)(shu)(shu)館(guan)借閱(yue)卡的廣大群眾(zhong)，憑借閱(yue)卡可在當(dang)(dang)地指定書(shu)(shu)(shu)店(dian)或圖(tu)書(shu)(shu)(shu)館(guan)自選圖(tu)書(shu)(shu)(shu)進行(xing)借閱(yue)。

今年，鄉鎮(zhen)流(liu)(liu)動(dong)(dong)售(shou)(shou)書(shu)(shu)活(huo)動(dong)(dong)成為南國(guo)書(shu)(shu)香(xiang)節的(de)重點(dian)公益活(huo)動(dong)(dong)，各(ge)地分會場將(jiang)在全省鄉鎮(zhen)輪流(liu)(liu)開展流(liu)(liu)動(dong)(dong)售(shou)(shou)書(shu)(shu)活(huo)動(dong)(dong)，鄉鎮(zhen)流(liu)(liu)動(dong)(dong)售(shou)(shou)書(shu)(shu)活(huo)動(dong)(dong)由各(ge)市縣新(xin)華(hua)書(shu)(shu)店(dian)(dian)具(ju)體(ti)開展，潮南購(gou)書(shu)(shu)中(zhong)(zhong)心、博羅書(shu)(shu)城、陽山購(gou)書(shu)(shu)中(zhong)(zhong)心、江門購(gou)書(shu)(shu)中(zhong)(zhong)心、連州購(gou)書(shu)(shu)中(zhong)(zhong)心、江南購(gou)書(shu)(shu)中(zhong)(zhong)心、新(xin)興購(gou)書(shu)(shu)中(zhong)(zhong)心等(deng)數(shu)十家新(xin)華(hua)書(shu)(shu)店(dian)(dian)，將(jiang)陸續舉辦流(liu)(liu)動(dong)(dong)售(shou)(shou)書(shu)(shu)，把“鄉鎮(zhen)流(liu)(liu)動(dong)(dong)售(shou)(shou)書(shu)(shu)車”開到偏遠鄉鎮(zhen)，滿足農村(cun)群眾精神(shen)文化(hua)需(xu)求，助力鄉村(cun)文化(hua)振興。

防控不放(fang)松(song)，守好成果營造(zao)安全參展環境