2021南國書(shu)香節(jie)于8月20-30日舉辦(ban)。在(zai)常態(tai)化(hua)疫情防控(kong)下(xia)，本屆南國書(shu)香節(jie)采用(yong)“線(xian)上(shang)線(xian)下(xia)結合、全(quan)省(sheng)各級聯動、分散同(tong)(tong)期辦(ban)展”的(de)形式開展，全(quan)省(sheng)范(fan)圍內設立的(de)321個分會場(chang)將同(tong)(tong)頻共振，聯袂唱(chang)響閱讀(du)協(xie)奏曲——超20萬種參(can)展圖書(shu)線(xian)上(shang)線(xian)下(xia)同(tong)(tong)步展示，200多名文化(hua)名家或(huo)踏(ta)足(zu)南粵，或(huo)做客云(yun)端(duan)，464場(chang)次(ci)文化(hua)活動潤澤(ze)嶺南，一場(chang)大(da)眾化(hua)、多元化(hua)、立體化(hua)的(de)文化(hua)盛宴將在(zai)八月盛夏掀起滿城書(shu)香。

聚焦新(xin)時(shi)代(dai)，透過出版看(kan)百年輝煌成就

今年是中國(guo)共產(chan)黨成立100周年，也是我國(guo)進入“十四五(wu)”規(gui)劃、乘勢而(er)上開啟全面建(jian)設社會主義(yi)現代化國(guo)家新征程(cheng)、向第(di)二(er)個百年奮斗目標進軍的開局之年。

2021南國(guo)書(shu)香節以(yi)“閱讀點亮(liang)前行的路”為年度(du)(du)(du)口號(hao)，匯集主題出版重(zhong)點出版物(wu)，在全省范圍內集中展(zhan)示展(zhan)銷習近平新時代中國(guo)特色社(she)會主義(yi)思想出版成果，重(zhong)點展(zhan)示黨史、新中國(guo)史、改革開放史、社(she)會主義(yi)發(fa)展(zhan)史等(deng)主題出版物(wu)，展(zhan)示弘揚(yang)民族精神、歌頌改革成果、宣(xuan)傳典型事(shi)跡的優秀作(zuo)品(pin)，為廣大群眾呈現有(you)高度(du)(du)(du)、有(you)深度(du)(du)(du)的主題佳作(zuo)。

全(quan)省(sheng)分會場同(tong)步設立“主(zhu)題出版(ban)物專柜”，開啟線下聯展，筑(zhu)成百(bai)店(dian)百(bai)部(bu)紅色經典圖(tu)書獻禮方陣，集(ji)中展示(shi)展銷《習(xi)近平談治國理(li)政》《中國共(gong)產黨(dang)簡史》《新(xin)(xin)征程(cheng)面對面》等重大(da)(da)主(zhu)題出版(ban)物和黨(dang)史學習(xi)教(jiao)育讀物，全(quan)面展示(shi)進(jin)入新(xin)(xin)時(shi)代黨(dang)和國家(jia)各項(xiang)事業(ye)取得的歷(li)史性成就、發(fa)生的歷(li)史性變革，回顧百(bai)年歷(li)程(cheng)，展現(xian)輝煌成就，引發(fa)廣(guang)大(da)(da)群眾共(gong)鳴。

同時，各分(fen)會場集(ji)中開展(zhan)主題出版物(wu)首發儀式、“紅色(se)文化輕騎(qi)兵”、“重溫(wen)紅色(se)記憶(yi)”等紅色(se)題材閱(yue)讀互動活(huo)動。

吹響集結(jie)號，全省321個分(fen)會場聯(lian)展聯(lian)動

本(ben)屆南國書香(xiang)節進(jin)一步深耕全(quan)民(min)(min)閱讀(du)，厚植(zhi)文(wen)化根基，著力(li)拓寬全(quan)民(min)(min)參展的幅(fu)度(du)、延(yan)伸全(quan)民(min)(min)觀展的廣度(du)、加大全(quan)民(min)(min)優惠的力(li)度(du)、掀起全(quan)民(min)(min)閱讀(du)的熱度(du)，立足“挖掘地方優勢(shi)、辦出地方特色”，在全(quan)省設置321個(ge)分會(hui)場。

各分會場(chang)統一標識、統一宣(xuan)傳、統一折(zhe)扣、統一氛圍(wei)，編織成一張廣(guang)泛(fan)的、立體(ti)的全民(min)閱讀服(fu)務網，共同吹響“2021南國書香(xiang)節”集結號。

全(quan)省分會場(chang)分布(bu)均(jun)衡(heng)，全(quan)面覆蓋(gai)市(shi)、區(qu)（縣），讓廣大群眾實現零距離(li)參(can)展。展覽不僅注重(zhong)主題聚焦，思想引(yin)領，也注重(zhong)大眾閱讀，活動(dong)互動(dong)，只(zhi)要廣大群眾走進(jin)書(shu)店，走進(jin)圖(tu)書(shu)館，就可以近距離(li)參(can)與(yu)書(shu)香(xiang)節豐富的閱讀活動(dong)。

全省(sheng)各地(di)(di)分會場以新(xin)華(hua)書店、特色書店為(wei)閱(yue)讀(du)發(fa)散點，同步設置(zhi)“書香(xiang)優(you)(you)選”精(jing)(jing)品出(chu)版物(wu)(wu)專(zhuan)柜(ju)、廣(guang)東優(you)(you)秀出(chu)版物(wu)(wu)專(zhuan)柜(ju)、中國出(chu)版集團優(you)(you)秀出(chu)版物(wu)(wu)專(zhuan)柜(ju)，精(jing)(jing)選一批大眾精(jing)(jing)品、暢銷經典、嶺(ling)南(nan)文化(hua)、地(di)(di)方特色讀(du)物(wu)(wu)，為(wei)廣(guang)大群眾提供閱(yue)讀(du)指(zhi)南(nan)。

書店廣泛聯(lian)結各(ge)行各(ge)業(ye)，通(tong)過(guo)閱讀(du)活動串聯(lian)起機關、學校、社區、企業(ye)，從(cong)而調動全省各(ge)地(di)廣大(da)群(qun)眾(zhong)參與的積極性。

閱(yue)讀(du)(du)活(huo)(huo)動(dong)(dong)融(rong)合本地特(te)色(se)：廣州市(shi)(shi)(shi)(shi)推出“聲入(ru)人(ren)(ren)心，紅動(dong)(dong)廣州”——尋找廣州最美“悅”讀(du)(du)之聲紅色(se)經(jing)典作品誦讀(du)(du)；深圳市(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)(ban)“書(shu)(shu)(shu)(shu)(shu)映百年偉(wei)業(ye)”黨(dang)史(shi)學(xue)習教育主題(ti)展(zhan)(zhan)(zhan)；汕(shan)頭(tou)市(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)(ban)“書(shu)(shu)(shu)(shu)(shu)中(zhong)(zhong)(zhong)的鄉村變遷(qian)”圖(tu)書(shu)(shu)(shu)(shu)(shu)展(zhan)(zhan)(zhan)；佛山(shan)市(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)(ban)“閱(yue)途，書(shu)(shu)(shu)(shu)(shu)與遠方”基層文化(hua)巡回展(zhan)(zhan)(zhan)；河(he)源市(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)(ban)盲人(ren)(ren)聽(ting)書(shu)(shu)(shu)(shu)(shu)、聾(long)啞(ya)人(ren)(ren)視聽(ting)閱(yue)讀(du)(du)活(huo)(huo)動(dong)(dong)；梅(mei)州市(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)(ban)“南粵沃土(tu)鑄偉(wei)業(ye)——中(zhong)(zhong)(zhong)國(guo)(guo)共產黨(dang)在(zai)廣東”圖(tu)片展(zhan)(zhan)(zhan)；惠州市(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)(ban)“不忘(wang)初心，傳承薪火”主題(ti)閱(yue)讀(du)(du)活(huo)(huo)動(dong)(dong)；汕(shan)尾(wei)市(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)(ban)《熱土(tu)地上的紅飄帶(dai)》新(xin)書(shu)(shu)(shu)(shu)(shu)分享(xiang)會；中(zhong)(zhong)(zhong)山(shan)市(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)(ban)第三(san)屆中(zhong)(zhong)(zhong)山(shan)市(shi)(shi)(shi)(shi)經(jing)典誦讀(du)(du)活(huo)(huo)動(dong)(dong)線下決(jue)賽(sai)；江門市(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)(ban)黨(dang)史(shi)、僑(qiao)史(shi)故事(shi)分享(xiang)會和僑(qiao)鄉特(te)色(se)文化(hua)展(zhan)(zhan)(zhan)示(shi)活(huo)(huo)動(dong)(dong)；陽(yang)江市(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)(ban)紅色(se)主題(ti)紀錄片展(zhan)(zhan)(zhan)播活(huo)(huo)動(dong)(dong)；湛江市(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)(ban)“唐詩氣度與民族自信”“儒家(jia)修(xiu)身”等主題(ti)文化(hua)講(jiang)堂；茂名市(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)(ban)“書(shu)(shu)(shu)(shu)(shu)香(xiang)暖山(shan)區”捐書(shu)(shu)(shu)(shu)(shu)活(huo)(huo)動(dong)(dong)；肇(zhao)慶市(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)(ban)全國(guo)(guo)“兩優一先”表彰大會肇(zhao)慶代(dai)表閱(yue)讀(du)(du)分享(xiang)會；清遠市(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)(ban)“文明家(jia)風”書(shu)(shu)(shu)(shu)(shu)法(fa)巡展(zhan)(zhan)(zhan)；潮州市(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)(ban)“潮心向黨(dang)”潮州黨(dang)史(shi)印記(ji)檔案圖(tu)片展(zhan)(zhan)(zhan)；揭陽(yang)市(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)(ban)“書(shu)(shu)(shu)(shu)(shu)香(xiang)家(jia)國(guo)(guo)情”讀(du)(du)書(shu)(shu)(shu)(shu)(shu)主題(ti)晚會；云浮市(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)(ban)“書(shu)(shu)(shu)(shu)(shu)香(xiang)鄉村”公益(yi)贈書(shu)(shu)(shu)(shu)(shu)活(huo)(huo)動(dong)(dong)。

立面觀書展，線上線下(xia)活動有機(ji)融合

隨著(zhu)閱讀方式多樣(yang)化，南(nan)國(guo)書(shu)香節(jie)(jie)進一(yi)步加強線上(shang)(shang)線下(xia)(xia)融合，搭建“南(nan)國(guo)書(shu)香節(jie)(jie)云平(ping)臺”，將線上(shang)(shang)展示、線上(shang)(shang)銷售、線上(shang)(shang)活(huo)動、線上(shang)(shang)公益和線下(xia)(xia)活(huo)動有機融合。廣(guang)大群眾不(bu)僅可(ke)以到(dao)分會場線下(xia)(xia)參(can)展，也(ye)可(ke)以通過(guo)南(nan)國(guo)書(shu)香節(jie)(jie)小(xiao)程序、羊城書(shu)展小(xiao)程序，在云端同享優惠購書(shu)、參(can)與閱讀活(huo)動。

主題出(chu)版(ban)(ban)物展(zhan)銷、“書(shu)香(xiang)優(you)(you)選”精品出(chu)版(ban)(ban)物展(zhan)銷、廣(guang)(guang)東優(you)(you)秀出(chu)版(ban)(ban)物展(zhan)銷、中國出(chu)版(ban)(ban)集團優(you)(you)秀出(chu)版(ban)(ban)物展(zhan)銷將在(zai)“南國書(shu)香(xiang)節(jie)”小(xiao)程序(xu)(xu)同(tong)步上(shang)線(xian)(xian)(xian)，全省分會場同(tong)步開設線(xian)(xian)(xian)上(shang)購(gou)書(shu)平臺，重(zhong)點依托“新華通(tong)讀(du)”小(xiao)程序(xu)(xu)，供全省廣(guang)(guang)大群(qun)眾在(zai)線(xian)(xian)(xian)購(gou)書(shu)；同(tong)時，數十場新書(shu)分享會、論壇沙龍、閱讀(du)活動將進行線(xian)(xian)(xian)上(shang)直播(bo)，并(bing)通(tong)過(guo)南國書(shu)香(xiang)節(jie)小(xiao)程序(xu)(xu)全面發布，讓廣(guang)(guang)大群(qun)眾打(da)破距離(li)界限，實現線(xian)(xian)(xian)上(shang)參(can)展(zhan)。

今年南(nan)國書(shu)(shu)香(xiang)節(jie)開(kai)啟云(yun)(yun)互動，打(da)造“小書(shu)(shu)房(fang)，大世(shi)界”云(yun)(yun)平臺，百(bai)位名(ming)人(ren)(ren)作家走(zou)進自己的書(shu)(shu)房(fang)或特色(se)書(shu)(shu)店，通過云(yun)(yun)互動，向廣大群眾推薦好書(shu)(shu)，共同參與(yu)書(shu)(shu)香(xiang)節(jie)。來自廣東本(ben)土的近百(bai)名(ming)文化名(ming)人(ren)(ren)、專家學者、作家、閱讀推廣人(ren)(ren)將下沉到全(quan)省(sheng)分會場開(kai)展活(huo)動，通過講(jiang)座(zuo)、對談、沙龍(long)、簽售等(deng)形(xing)式，圍繞紅色(se)題材、嶺南(nan)文化、親(qin)子(zi)教育、生(sheng)活(huo)方式等(deng)內容，深入書(shu)(shu)店一線，與(yu)廣大群眾面對面交流(liu)。

優(you)惠遍基(ji)層(ceng)，多措并(bing)舉提高惠民滲透力(li)

今年南國書(shu)香(xiang)節繼續發揮“全(quan)(quan)民(min)(min)(min)閱讀主(zhu)陣(zhen)地”作用，向全(quan)(quan)省(sheng)廣大群眾推(tui)出(chu)便民(min)(min)(min)惠(hui)民(min)(min)(min)舉措，通過文(wen)化惠(hui)民(min)(min)(min)助推(tui)全(quan)(quan)民(min)(min)(min)閱讀。全(quan)(quan)省(sheng)分(fen)會場(chang)同步推(tui)出(chu)全(quan)(quan)場(chang)圖(tu)書(shu)八折優惠(hui)，“書(shu)香(xiang)之夜”專場(chang)圖(tu)書(shu)限時七折優惠(hui)。

全省(sheng)各地分(fen)會場推出多項惠民(min)活(huo)(huo)動。在(zai)廣(guang)州分(fen)會場，讀(du)者到指定書(shu)(shu)(shu)(shu)店（四(si)閱書(shu)(shu)(shu)(shu)店·東湖(hu)店、四(si)閱書(shu)(shu)(shu)(shu)店·琶洲店、楠楓(feng)書(shu)(shu)(shu)(shu)院(yuan)、新塘(tang)書(shu)(shu)(shu)(shu)城、江(jiang)高(gao)書(shu)(shu)(shu)(shu)城、北(bei)京路(lu)教材書(shu)(shu)(shu)(shu)店、吾悅青年文化空間）購(gou)書(shu)(shu)(shu)(shu)，除享受(shou)8折優(you)惠以外，還可(ke)(ke)(ke)疊加享受(shou)工(gong)銀(yin)專項優(you)惠。讀(du)者使用(yong)工(gong)銀(yin)e生活(huo)(huo)APP掃碼支(zhi)付（需綁(bang)定廣(guang)州地區工(gong)銀(yin)信用(yong)卡），可(ke)(ke)(ke)享5折優(you)惠，最高(gao)單(dan)筆(bi)優(you)惠金額可(ke)(ke)(ke)達(da)50元。活(huo)(huo)動期間每位讀(du)者可(ke)(ke)(ke)享受(shou)2次優(you)惠，優(you)惠名(ming)額有(you)限(xian)，先到先得(de)。在(zai)“羊城書(shu)(shu)(shu)(shu)展”小(xiao)程序(xu)，將上(shang)線“清空100位讀(du)者購(gou)物(wu)車”活(huo)(huo)動，連續10天隨機抽取10位提供(gong)限(xian)額500元范圍內清空購(gou)物(wu)車的免單(dan)福利，實實在(zai)在(zai)優(you)惠于(yu)民(min)。

在中山(shan)(shan)分(fen)會(hui)(hui)(hui)場，“中山(shan)(shan)書(shu)(shu)(shu)展”云(yun)(yun)平(ping)臺(tai)(tai)將發(fa)放(fang)(fang)15萬(wan)(wan)電(dian)子(zi)購(gou)(gou)書(shu)(shu)(shu)券；江(jiang)門分(fen)會(hui)(hui)(hui)場則(ze)通過“文(wen)化惠民，云(yun)(yun)上共享”黨史(shi)答題抽獎小程序(xu)發(fa)放(fang)(fang)8萬(wan)(wan)元(yuan)(yuan)電(dian)子(zi)購(gou)(gou)書(shu)(shu)(shu)券；湛江(jiang)分(fen)會(hui)(hui)(hui)場將通過“嶺南書(shu)(shu)(shu)香”微信公眾號、“視(shi)聽湛江(jiang)”APP、“湛江(jiang)發(fa)布”微信公眾號等(deng)平(ping)臺(tai)(tai)發(fa)放(fang)(fang)10萬(wan)(wan)元(yuan)(yuan)電(dian)子(zi)購(gou)(gou)書(shu)(shu)(shu)券；茂名分(fen)會(hui)(hui)(hui)場則(ze)向當(dang)地新華(hua)書(shu)(shu)(shu)店(dian)、市圖(tu)書(shu)(shu)(shu)館及市區(qu)4家民營書(shu)(shu)(shu)店(dian)的讀者發(fa)放(fang)(fang)10萬(wan)(wan)元(yuan)(yuan)購(gou)(gou)書(shu)(shu)(shu)券；云(yun)(yun)浮(fu)分(fen)會(hui)(hui)(hui)場將通過“云(yun)(yun)報商(shang)城”派發(fa)電(dian)子(zi)購(gou)(gou)書(shu)(shu)(shu)券，同(tong)時派發(fa)紙質(zhi)購(gou)(gou)書(shu)(shu)(shu)券，總額(e)10萬(wan)(wan)元(yuan)(yuan)。

公益暖人心(xin)，形式創新助推閱讀服務多元化

書(shu)(shu)(shu)香(xiang)節期間，廣(guang)州(zhou)市(shi)(shi)(shi)、深圳市(shi)(shi)(shi)、佛山(shan)市(shi)(shi)(shi)、韶(shao)關(guan)市(shi)(shi)(shi)、河源市(shi)(shi)(shi)、梅州(zhou)市(shi)(shi)(shi)、惠州(zhou)市(shi)(shi)(shi)、東(dong)莞市(shi)(shi)(shi)、中山(shan)市(shi)(shi)(shi)、江門市(shi)(shi)(shi)、湛(zhan)江市(shi)(shi)(shi)、茂名市(shi)(shi)(shi)、肇(zhao)慶市(shi)(shi)(shi)、清(qing)遠市(shi)(shi)(shi)、潮(chao)州(zhou)市(shi)(shi)(shi)、揭陽市(shi)(shi)(shi)的(de)市(shi)(shi)(shi)、縣公共圖(tu)(tu)書(shu)(shu)(shu)館(guan)與當(dang)地(di)新華(hua)書(shu)(shu)(shu)店(dian)聯(lian)合舉辦“你選書(shu)(shu)(shu)，我買單”活(huo)動，凡持有當(dang)地(di)圖(tu)(tu)書(shu)(shu)(shu)館(guan)借(jie)閱(yue)卡的(de)廣(guang)大群眾，憑借(jie)閱(yue)卡可在當(dang)地(di)指定書(shu)(shu)(shu)店(dian)或圖(tu)(tu)書(shu)(shu)(shu)館(guan)自選圖(tu)(tu)書(shu)(shu)(shu)進行借(jie)閱(yue)。

今年，鄉(xiang)(xiang)(xiang)(xiang)鎮(zhen)(zhen)流(liu)動售書(shu)(shu)活動成為(wei)南國書(shu)(shu)香節的重點(dian)公益活動，各地(di)分會場(chang)將(jiang)在全省鄉(xiang)(xiang)(xiang)(xiang)鎮(zhen)(zhen)輪流(liu)開展(zhan)流(liu)動售書(shu)(shu)活動，鄉(xiang)(xiang)(xiang)(xiang)鎮(zhen)(zhen)流(liu)動售書(shu)(shu)活動由各市縣(xian)新華(hua)書(shu)(shu)店(dian)具體(ti)(ti)開展(zhan)，潮南購(gou)書(shu)(shu)中心(xin)(xin)(xin)、博羅書(shu)(shu)城、陽(yang)山購(gou)書(shu)(shu)中心(xin)(xin)(xin)、江門購(gou)書(shu)(shu)中心(xin)(xin)(xin)、連州(zhou)購(gou)書(shu)(shu)中心(xin)(xin)(xin)、江南購(gou)書(shu)(shu)中心(xin)(xin)(xin)、新興(xing)購(gou)書(shu)(shu)中心(xin)(xin)(xin)等數十(shi)家(jia)新華(hua)書(shu)(shu)店(dian)，將(jiang)陸續舉辦流(liu)動售書(shu)(shu)，把“鄉(xiang)(xiang)(xiang)(xiang)鎮(zhen)(zhen)流(liu)動售書(shu)(shu)車”開到偏遠鄉(xiang)(xiang)(xiang)(xiang)鎮(zhen)(zhen)，滿足農村群眾精神文(wen)化(hua)需(xu)求，助力鄉(xiang)(xiang)(xiang)(xiang)村文(wen)化(hua)振興(xing)。

防(fang)控不放松，守好成果(guo)營造安全參展(zhan)環境