2021南(nan)國書(shu)香(xiang)(xiang)節于8月20-30日(ri)舉辦(ban)。在常態化(hua)(hua)(hua)(hua)(hua)疫情防(fang)控(kong)下(xia)，本屆(jie)南(nan)國書(shu)香(xiang)(xiang)節采用“線(xian)上線(xian)下(xia)結合、全省各級聯(lian)動(dong)、分散同期(qi)辦(ban)展(zhan)”的(de)(de)形(xing)式開(kai)展(zhan)，全省范(fan)圍內(nei)設立(li)的(de)(de)321個分會(hui)場(chang)將同頻(pin)共振，聯(lian)袂(mei)唱響(xiang)閱讀協奏(zou)曲(qu)——超20萬種參展(zhan)圖書(shu)線(xian)上線(xian)下(xia)同步展(zhan)示，200多名(ming)(ming)文化(hua)(hua)(hua)(hua)(hua)名(ming)(ming)家或(huo)踏足南(nan)粵，或(huo)做客云端，464場(chang)次文化(hua)(hua)(hua)(hua)(hua)活動(dong)潤澤(ze)嶺南(nan)，一場(chang)大眾化(hua)(hua)(hua)(hua)(hua)、多元化(hua)(hua)(hua)(hua)(hua)、立(li)體化(hua)(hua)(hua)(hua)(hua)的(de)(de)文化(hua)(hua)(hua)(hua)(hua)盛(sheng)宴將在八月盛(sheng)夏掀起(qi)滿城(cheng)書(shu)香(xiang)(xiang)。

聚焦新(xin)時代，透(tou)過出(chu)版看百年輝煌(huang)成就

今年(nian)是(shi)中(zhong)國(guo)共產黨成立100周年(nian)，也(ye)是(shi)我國(guo)進入“十四(si)五”規劃、乘勢而上開(kai)啟全面建設社會(hui)主(zhu)義現(xian)代(dai)化國(guo)家新征(zheng)程、向第二個百年(nian)奮斗目標進軍的開(kai)局之年(nian)。

2021南國書香節以“閱讀(du)點(dian)亮前行的路”為年度(du)口號，匯集(ji)主(zhu)(zhu)題出(chu)(chu)版(ban)重點(dian)出(chu)(chu)版(ban)物，在全省范(fan)圍內集(ji)中(zhong)(zhong)展(zhan)示(shi)展(zhan)銷習(xi)近平(ping)新時代(dai)中(zhong)(zhong)國特色社會主(zhu)(zhu)義思想出(chu)(chu)版(ban)成果(guo)，重點(dian)展(zhan)示(shi)黨史(shi)、新中(zhong)(zhong)國史(shi)、改革開放(fang)史(shi)、社會主(zhu)(zhu)義發(fa)展(zhan)史(shi)等(deng)主(zhu)(zhu)題出(chu)(chu)版(ban)物，展(zhan)示(shi)弘揚民族精神、歌頌改革成果(guo)、宣傳典(dian)型事跡的優秀作品，為廣大群眾呈現有高度(du)、有深度(du)的主(zhu)(zhu)題佳(jia)作。

全省分會場同步(bu)設立(li)“主(zhu)題出版(ban)物(wu)專柜”，開啟線下(xia)聯展(zhan)，筑成(cheng)(cheng)百店百部紅色經典(dian)圖書獻禮方陣，集中(zhong)展(zhan)示展(zhan)銷《習(xi)近(jin)平談治國(guo)理(li)政》《中(zhong)國(guo)共(gong)(gong)產黨簡史(shi)(shi)》《新(xin)征程面對面》等重大(da)主(zhu)題出版(ban)物(wu)和(he)黨史(shi)(shi)學習(xi)教育(yu)讀物(wu)，全面展(zhan)示進入新(xin)時代黨和(he)國(guo)家各項事業取得的歷史(shi)(shi)性成(cheng)(cheng)就(jiu)、發(fa)生的歷史(shi)(shi)性變革(ge)，回顧百年歷程，展(zhan)現輝煌成(cheng)(cheng)就(jiu)，引發(fa)廣大(da)群眾(zhong)共(gong)(gong)鳴。

同(tong)時(shi)，各分會場(chang)集中開展主題(ti)出版物首(shou)發儀(yi)式、“紅色文化輕騎(qi)兵”、“重溫紅色記憶”等紅色題(ti)材(cai)閱讀(du)互動(dong)活動(dong)。

吹響集結號，全省321個分會場聯展聯動

本屆南國書香節(jie)進一步深(shen)耕全民閱讀，厚(hou)植文化根基，著(zhu)力拓寬全民參展的幅度、延伸全民觀展的廣度、加(jia)大全民優(you)惠的力度、掀(xian)起全民閱讀的熱度，立足“挖(wa)掘地方(fang)優(you)勢、辦出(chu)地方(fang)特色”，在全省設置321個分會場。

各(ge)分會場統一(yi)(yi)(yi)標識、統一(yi)(yi)(yi)宣傳、統一(yi)(yi)(yi)折扣、統一(yi)(yi)(yi)氛圍(wei)，編織成一(yi)(yi)(yi)張廣泛的(de)、立體的(de)全民閱讀(du)服務網(wang)，共同吹響“2021南國書(shu)香節”集結號(hao)。

全省分會場(chang)分布均(jun)衡，全面覆(fu)蓋市、區（縣(xian)），讓(rang)廣(guang)大(da)群眾(zhong)(zhong)實現零距離參展(zhan)。展(zhan)覽(lan)不僅注重主題聚焦，思想引領(ling)，也注重大(da)眾(zhong)(zhong)閱讀(du)，活動互動，只要廣(guang)大(da)群眾(zhong)(zhong)走進(jin)(jin)書店(dian)，走進(jin)(jin)圖書館(guan)，就可以近距離參與書香(xiang)節豐(feng)富的閱讀(du)活動。

全省各(ge)地分會場(chang)以新(xin)華書店(dian)、特色書店(dian)為閱讀發散點，同步(bu)設(she)置“書香優(you)選”精品出(chu)版(ban)(ban)(ban)物(wu)專柜、廣東優(you)秀(xiu)出(chu)版(ban)(ban)(ban)物(wu)專柜、中國出(chu)版(ban)(ban)(ban)集團優(you)秀(xiu)出(chu)版(ban)(ban)(ban)物(wu)專柜，精選一(yi)批大眾精品、暢(chang)銷(xiao)經典、嶺(ling)南文化、地方特色讀物(wu)，為廣大群(qun)眾提(ti)供(gong)閱讀指南。

書店廣泛聯結各(ge)行各(ge)業，通(tong)過閱讀活(huo)動串聯起機關、學(xue)校、社區、企業，從而調動全省各(ge)地廣大(da)群眾(zhong)參與的積極性。

閱讀活(huo)動(dong)(dong)融(rong)合本(ben)地特(te)色(se)：廣(guang)(guang)州(zhou)(zhou)市(shi)推出“聲(sheng)入人(ren)心，紅(hong)動(dong)(dong)廣(guang)(guang)州(zhou)(zhou)”——尋找廣(guang)(guang)州(zhou)(zhou)最美“悅”讀之聲(sheng)紅(hong)色(se)經典作品(pin)誦讀；深(shen)圳(zhen)市(shi)舉(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)“書(shu)(shu)(shu)映百年(nian)偉(wei)業”黨史(shi)(shi)學(xue)習(xi)教育主題展(zhan)(zhan)；汕(shan)頭市(shi)舉(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)“書(shu)(shu)(shu)中的鄉(xiang)(xiang)村變(bian)遷”圖(tu)(tu)書(shu)(shu)(shu)展(zhan)(zhan)；佛(fo)山市(shi)舉(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)“閱途，書(shu)(shu)(shu)與遠(yuan)方(fang)”基層(ceng)文化(hua)巡(xun)回展(zhan)(zhan)；河源市(shi)舉(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)盲人(ren)聽(ting)書(shu)(shu)(shu)、聾(long)啞(ya)人(ren)視(shi)聽(ting)閱讀活(huo)動(dong)(dong)；梅州(zhou)(zhou)市(shi)舉(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)“南粵沃土鑄(zhu)偉(wei)業——中國共產黨在廣(guang)(guang)東”圖(tu)(tu)片展(zhan)(zhan)；惠州(zhou)(zhou)市(shi)舉(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)“不忘初(chu)心，傳承薪火”主題閱讀活(huo)動(dong)(dong)；汕(shan)尾市(shi)舉(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)《熱土地上的紅(hong)飄帶(dai)》新書(shu)(shu)(shu)分享(xiang)(xiang)會(hui)(hui)(hui)；中山市(shi)舉(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)第三屆中山市(shi)經典誦讀活(huo)動(dong)(dong)線下(xia)決賽；江(jiang)(jiang)門市(shi)舉(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)黨史(shi)(shi)、僑史(shi)(shi)故事分享(xiang)(xiang)會(hui)(hui)(hui)和僑鄉(xiang)(xiang)特(te)色(se)文化(hua)展(zhan)(zhan)示活(huo)動(dong)(dong)；陽江(jiang)(jiang)市(shi)舉(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)紅(hong)色(se)主題紀錄片展(zhan)(zhan)播活(huo)動(dong)(dong)；湛江(jiang)(jiang)市(shi)舉(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)“唐詩氣度與民族自(zi)信”“儒家修身”等主題文化(hua)講(jiang)堂；茂名市(shi)舉(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)“書(shu)(shu)(shu)香(xiang)暖山區”捐書(shu)(shu)(shu)活(huo)動(dong)(dong)；肇慶(qing)市(shi)舉(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)全國“兩(liang)優一先”表(biao)彰大會(hui)(hui)(hui)肇慶(qing)代表(biao)閱讀分享(xiang)(xiang)會(hui)(hui)(hui)；清遠(yuan)市(shi)舉(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)“文明家風”書(shu)(shu)(shu)法巡(xun)展(zhan)(zhan)；潮州(zhou)(zhou)市(shi)舉(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)“潮心向(xiang)黨”潮州(zhou)(zhou)黨史(shi)(shi)印記檔案圖(tu)(tu)片展(zhan)(zhan)；揭陽市(shi)舉(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)“書(shu)(shu)(shu)香(xiang)家國情”讀書(shu)(shu)(shu)主題晚會(hui)(hui)(hui)；云(yun)浮市(shi)舉(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)“書(shu)(shu)(shu)香(xiang)鄉(xiang)(xiang)村”公益贈書(shu)(shu)(shu)活(huo)動(dong)(dong)。

立面觀書展(zhan)，線(xian)上線(xian)下(xia)活動有機融合

隨著閱(yue)讀(du)方式多樣化，南(nan)國(guo)(guo)書香節進一(yi)步加強線(xian)(xian)上線(xian)(xian)下融(rong)合，搭建“南(nan)國(guo)(guo)書香節云(yun)平臺”，將線(xian)(xian)上展示、線(xian)(xian)上銷售、線(xian)(xian)上活(huo)(huo)動、線(xian)(xian)上公益和線(xian)(xian)下活(huo)(huo)動有機融(rong)合。廣大群(qun)眾不僅(jin)可以到分會場線(xian)(xian)下參展，也可以通過(guo)南(nan)國(guo)(guo)書香節小(xiao)(xiao)程序、羊城(cheng)書展小(xiao)(xiao)程序，在云(yun)端同享優惠購(gou)書、參與閱(yue)讀(du)活(huo)(huo)動。

主(zhu)題出(chu)(chu)版(ban)(ban)物展(zhan)銷(xiao)、“書(shu)香優(you)選”精品出(chu)(chu)版(ban)(ban)物展(zhan)銷(xiao)、廣東優(you)秀出(chu)(chu)版(ban)(ban)物展(zhan)銷(xiao)、中國出(chu)(chu)版(ban)(ban)集團優(you)秀出(chu)(chu)版(ban)(ban)物展(zhan)銷(xiao)將在(zai)“南(nan)國書(shu)香節”小(xiao)程序(xu)同步上(shang)(shang)線，全省(sheng)分會場(chang)同步開設線上(shang)(shang)購(gou)書(shu)平臺，重點依托(tuo)“新華通讀”小(xiao)程序(xu)，供全省(sheng)廣大(da)群眾(zhong)在(zai)線購(gou)書(shu)；同時，數十場(chang)新書(shu)分享會、論壇沙龍、閱讀活動將進行線上(shang)(shang)直(zhi)播(bo)，并通過南(nan)國書(shu)香節小(xiao)程序(xu)全面發布，讓(rang)廣大(da)群眾(zhong)打破距(ju)離界限，實(shi)現線上(shang)(shang)參展(zhan)。

今年南(nan)(nan)國(guo)書香節(jie)開啟云(yun)互動，打(da)造“小書房，大(da)世界”云(yun)平臺，百位名人作家(jia)走進自(zi)(zi)己(ji)的書房或特(te)色(se)書店(dian)，通過(guo)(guo)云(yun)互動，向(xiang)廣(guang)大(da)群眾(zhong)推薦好書，共同參與書香節(jie)。來(lai)自(zi)(zi)廣(guang)東本土的近百名文化(hua)名人、專(zhuan)家(jia)學者、作家(jia)、閱讀推廣(guang)人將下沉(chen)到全省分會場開展活動，通過(guo)(guo)講座(zuo)、對談、沙龍(long)、簽售等形式，圍繞紅(hong)色(se)題(ti)材、嶺南(nan)(nan)文化(hua)、親(qin)子教育、生活方式等內容，深(shen)入書店(dian)一線，與廣(guang)大(da)群眾(zhong)面對面交流。

優惠遍基層，多措并舉提高(gao)惠民(min)滲透力

今年南國書(shu)香(xiang)節(jie)繼續(xu)發揮“全民閱讀主陣地”作(zuo)用，向全省廣大群(qun)眾推(tui)出便民惠民舉措，通過文化(hua)惠民助推(tui)全民閱讀。全省分會(hui)場同步推(tui)出全場圖書(shu)八折(zhe)優(you)惠，“書(shu)香(xiang)之夜”專(zhuan)場圖書(shu)限(xian)時七折(zhe)優(you)惠。

全省(sheng)各地分(fen)會(hui)場推出多項(xiang)惠民(min)活(huo)(huo)動(dong)。在(zai)(zai)廣州分(fen)會(hui)場，讀者(zhe)到指定書(shu)(shu)(shu)店(dian)（四(si)閱書(shu)(shu)(shu)店(dian)·東湖店(dian)、四(si)閱書(shu)(shu)(shu)店(dian)·琶洲店(dian)、楠楓書(shu)(shu)(shu)院(yuan)、新塘書(shu)(shu)(shu)城(cheng)、江高書(shu)(shu)(shu)城(cheng)、北京(jing)路教材書(shu)(shu)(shu)店(dian)、吾悅青年文化空間(jian)）購書(shu)(shu)(shu)，除享(xiang)受8折(zhe)優(you)(you)惠以外(wai)，還可疊(die)加享(xiang)受工(gong)銀(yin)(yin)專項(xiang)優(you)(you)惠。讀者(zhe)使用(yong)工(gong)銀(yin)(yin)e生活(huo)(huo)APP掃碼支付(fu)（需綁定廣州地區工(gong)銀(yin)(yin)信(xin)用(yong)卡），可享(xiang)5折(zhe)優(you)(you)惠，最高單筆(bi)優(you)(you)惠金額可達50元。活(huo)(huo)動(dong)期間(jian)每位讀者(zhe)可享(xiang)受2次優(you)(you)惠，優(you)(you)惠名額有(you)限，先(xian)(xian)到先(xian)(xian)得。在(zai)(zai)“羊(yang)城(cheng)書(shu)(shu)(shu)展”小程(cheng)序，將上(shang)線“清(qing)空100位讀者(zhe)購物車(che)”活(huo)(huo)動(dong)，連(lian)續10天隨機抽取(qu)10位提供限額500元范(fan)圍內清(qing)空購物車(che)的免單福利，實實在(zai)(zai)在(zai)(zai)優(you)(you)惠于民(min)。

在(zai)中(zhong)(zhong)山分會(hui)場，“中(zhong)(zhong)山書(shu)(shu)展”云(yun)平(ping)臺將發(fa)(fa)放(fang)15萬(wan)電子(zi)購書(shu)(shu)券；江門分會(hui)場則通過“文化惠民(min)，云(yun)上(shang)共(gong)享”黨史答題抽(chou)獎(jiang)小程序(xu)發(fa)(fa)放(fang)8萬(wan)元(yuan)電子(zi)購書(shu)(shu)券；湛(zhan)(zhan)江分會(hui)場將通過“嶺南書(shu)(shu)香(xiang)”微信公眾號、“視聽湛(zhan)(zhan)江”APP、“湛(zhan)(zhan)江發(fa)(fa)布”微信公眾號等平(ping)臺發(fa)(fa)放(fang)10萬(wan)元(yuan)電子(zi)購書(shu)(shu)券；茂名分會(hui)場則向當地(di)新華書(shu)(shu)店、市圖(tu)書(shu)(shu)館(guan)及(ji)市區4家民(min)營書(shu)(shu)店的讀者發(fa)(fa)放(fang)10萬(wan)元(yuan)購書(shu)(shu)券；云(yun)浮分會(hui)場將通過“云(yun)報商城”派發(fa)(fa)電子(zi)購書(shu)(shu)券，同時派發(fa)(fa)紙質購書(shu)(shu)券，總(zong)額10萬(wan)元(yuan)。

公益暖人(ren)心(xin)，形式(shi)創新助推(tui)閱(yue)讀(du)服務多(duo)元化

書香節期間，廣州市(shi)(shi)(shi)、深圳市(shi)(shi)(shi)、佛山市(shi)(shi)(shi)、韶(shao)關市(shi)(shi)(shi)、河源市(shi)(shi)(shi)、梅州市(shi)(shi)(shi)、惠州市(shi)(shi)(shi)、東莞市(shi)(shi)(shi)、中山市(shi)(shi)(shi)、江(jiang)門市(shi)(shi)(shi)、湛(zhan)江(jiang)市(shi)(shi)(shi)、茂(mao)名市(shi)(shi)(shi)、肇慶市(shi)(shi)(shi)、清遠(yuan)市(shi)(shi)(shi)、潮(chao)州市(shi)(shi)(shi)、揭陽市(shi)(shi)(shi)的市(shi)(shi)(shi)、縣(xian)公共(gong)圖書館與當(dang)地新華書店(dian)聯合舉辦“你選(xuan)書，我買單(dan)”活動(dong)，凡(fan)持有當(dang)地圖書館借(jie)閱卡(ka)(ka)的廣大群眾，憑借(jie)閱卡(ka)(ka)可在當(dang)地指(zhi)定書店(dian)或圖書館自選(xuan)圖書進(jin)行(xing)借(jie)閱。

今年(nian)，鄉(xiang)鎮(zhen)流動(dong)(dong)售(shou)書(shu)(shu)活(huo)動(dong)(dong)成為南(nan)國書(shu)(shu)香節(jie)的(de)重點公益活(huo)動(dong)(dong)，各地(di)分會(hui)場將在(zai)全省(sheng)鄉(xiang)鎮(zhen)輪流開展流動(dong)(dong)售(shou)書(shu)(shu)活(huo)動(dong)(dong)，鄉(xiang)鎮(zhen)流動(dong)(dong)售(shou)書(shu)(shu)活(huo)動(dong)(dong)由各市縣新華書(shu)(shu)店具體(ti)開展，潮南(nan)購(gou)(gou)書(shu)(shu)中(zhong)心、博羅書(shu)(shu)城、陽山購(gou)(gou)書(shu)(shu)中(zhong)心、江門購(gou)(gou)書(shu)(shu)中(zhong)心、連(lian)州(zhou)購(gou)(gou)書(shu)(shu)中(zhong)心、江南(nan)購(gou)(gou)書(shu)(shu)中(zhong)心、新興(xing)購(gou)(gou)書(shu)(shu)中(zhong)心等數十家(jia)新華書(shu)(shu)店，將陸續舉辦流動(dong)(dong)售(shou)書(shu)(shu)，把“鄉(xiang)鎮(zhen)流動(dong)(dong)售(shou)書(shu)(shu)車”開到(dao)偏遠鄉(xiang)鎮(zhen)，滿足農(nong)村群眾精神文化需求，助力鄉(xiang)村文化振(zhen)興(xing)。

防(fang)控(kong)不(bu)放(fang)松，守好成(cheng)果營造(zao)安全參展環境