2021南(nan)國書香節(jie)于8月20-30日舉辦(ban)。在(zai)常態(tai)化(hua)(hua)(hua)疫(yi)情防控下，本(ben)屆南(nan)國書香節(jie)采(cai)用(yong)“線(xian)(xian)上線(xian)(xian)下結合、全(quan)省各(ge)級(ji)聯動、分散同(tong)期辦(ban)展”的形式開展，全(quan)省范圍內設立(li)的321個(ge)分會場(chang)將同(tong)頻共振，聯袂唱響閱讀協奏曲——超20萬種參(can)展圖書線(xian)(xian)上線(xian)(xian)下同(tong)步展示，200多名文化(hua)(hua)(hua)名家或(huo)踏足(zu)南(nan)粵(yue)，或(huo)做客云端，464場(chang)次文化(hua)(hua)(hua)活(huo)動潤澤嶺南(nan)，一場(chang)大(da)眾化(hua)(hua)(hua)、多元(yuan)化(hua)(hua)(hua)、立(li)體化(hua)(hua)(hua)的文化(hua)(hua)(hua)盛宴將在(zai)八月盛夏掀(xian)起(qi)滿城書香。

聚焦新時代，透過出版看(kan)百年輝煌(huang)成就

今年是中(zhong)國共產黨成(cheng)立100周年，也是我國進入“十四五”規劃、乘勢而上開啟全面建設社(she)會主義現代化國家新征程、向(xiang)第二個百年奮斗目標進軍(jun)的(de)開局之(zhi)年。

2021南國書(shu)香(xiang)節(jie)以“閱讀點(dian)亮前行的(de)路(lu)”為年度口(kou)號，匯集主(zhu)題(ti)出(chu)版(ban)(ban)重(zhong)(zhong)點(dian)出(chu)版(ban)(ban)物(wu)，在全(quan)省范圍內集中(zhong)(zhong)展(zhan)(zhan)示(shi)展(zhan)(zhan)銷習近平新(xin)時(shi)代中(zhong)(zhong)國特色(se)社(she)會主(zhu)義(yi)思(si)想出(chu)版(ban)(ban)成果(guo)，重(zhong)(zhong)點(dian)展(zhan)(zhan)示(shi)黨(dang)史、新(xin)中(zhong)(zhong)國史、改(gai)革(ge)開放史、社(she)會主(zhu)義(yi)發展(zhan)(zhan)史等(deng)主(zhu)題(ti)出(chu)版(ban)(ban)物(wu)，展(zhan)(zhan)示(shi)弘揚民族精神、歌頌改(gai)革(ge)成果(guo)、宣(xuan)傳(chuan)典型事(shi)跡的(de)優秀作(zuo)品，為廣大群眾呈現有(you)高度、有(you)深度的(de)主(zhu)題(ti)佳(jia)作(zuo)。

全省分(fen)會(hui)場同步設(she)立“主題出(chu)版(ban)物(wu)專柜”，開啟線下聯(lian)展，筑(zhu)成(cheng)百(bai)店(dian)百(bai)部紅(hong)色(se)經典圖書(shu)獻禮方陣，集中(zhong)展示(shi)展銷《習(xi)近平談治國理政(zheng)》《中(zhong)國共(gong)產黨簡(jian)史》《新征程面(mian)對面(mian)》等重大主題出(chu)版(ban)物(wu)和(he)黨史學習(xi)教育讀物(wu)，全面(mian)展示(shi)進入新時(shi)代(dai)黨和(he)國家各項事業取得的歷(li)史性成(cheng)就、發生的歷(li)史性變(bian)革，回顧百(bai)年歷(li)程，展現輝煌成(cheng)就，引發廣(guang)大群眾共(gong)鳴。

同時，各分會場集(ji)中(zhong)開展主題出版物首發儀(yi)式、“紅色(se)(se)文化輕騎兵”、“重溫紅色(se)(se)記憶(yi)”等紅色(se)(se)題材(cai)閱讀互動(dong)活動(dong)。

吹響集結號(hao)，全省321個分會場(chang)聯(lian)展聯(lian)動

本屆(jie)南國書香節進一步深耕全民閱讀，厚(hou)植文化根基(ji)，著力(li)拓寬全民參展的(de)(de)(de)幅度(du)、延(yan)伸(shen)全民觀展的(de)(de)(de)廣度(du)、加大全民優(you)惠的(de)(de)(de)力(li)度(du)、掀起(qi)全民閱讀的(de)(de)(de)熱度(du)，立足“挖掘地(di)方(fang)優(you)勢、辦出地(di)方(fang)特(te)色”，在全省設置(zhi)321個分會(hui)場。

各分會場(chang)統(tong)一(yi)(yi)標識、統(tong)一(yi)(yi)宣傳、統(tong)一(yi)(yi)折扣(kou)、統(tong)一(yi)(yi)氛圍，編(bian)織成一(yi)(yi)張廣(guang)泛的(de)、立體(ti)的(de)全民閱讀(du)服務(wu)網，共同吹響“2021南國書(shu)香節(jie)”集結(jie)號。

全省分(fen)會場分(fen)布均衡，全面覆蓋市、區（縣），讓(rang)廣大(da)群(qun)眾實現零距離參展。展覽不(bu)僅注重主題聚(ju)焦，思想(xiang)引(yin)領，也注重大(da)眾閱讀，活動(dong)互動(dong)，只要廣大(da)群(qun)眾走進書店，走進圖書館，就可以近距離參與書香節豐富的閱讀活動(dong)。

全省各地分會場以新華書(shu)店、特(te)色(se)書(shu)店為(wei)閱讀發(fa)散點(dian)，同步設(she)置“書(shu)香優(you)選(xuan)”精(jing)品出版物專(zhuan)柜(ju)、廣東優(you)秀出版物專(zhuan)柜(ju)、中國(guo)出版集團(tuan)優(you)秀出版物專(zhuan)柜(ju)，精(jing)選(xuan)一批大(da)眾(zhong)(zhong)精(jing)品、暢(chang)銷經典、嶺南(nan)文化、地方特(te)色(se)讀物，為(wei)廣大(da)群(qun)眾(zhong)(zhong)提供閱讀指(zhi)南(nan)。

書(shu)店廣泛聯(lian)結(jie)各(ge)行各(ge)業，通過閱(yue)讀活動串(chuan)聯(lian)起機關、學校、社區、企業，從而調動全省(sheng)各(ge)地廣大群眾參與的積極性。

閱(yue)讀(du)(du)活(huo)動融合本地特色：廣(guang)州(zhou)市(shi)(shi)(shi)(shi)(shi)推出(chu)“聲(sheng)入人心(xin)，紅動廣(guang)州(zhou)”——尋找廣(guang)州(zhou)最(zui)美“悅”讀(du)(du)之(zhi)聲(sheng)紅色經典(dian)作(zuo)品誦讀(du)(du)；深圳市(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)辦(ban)(ban)(ban)“書(shu)(shu)映百年(nian)偉(wei)業”黨(dang)史(shi)學習教育(yu)主(zhu)(zhu)題(ti)展(zhan)(zhan)(zhan)；汕(shan)頭市(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)辦(ban)(ban)(ban)“書(shu)(shu)中(zhong)(zhong)的鄉村變遷”圖(tu)書(shu)(shu)展(zhan)(zhan)(zhan)；佛山市(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)辦(ban)(ban)(ban)“閱(yue)途(tu)，書(shu)(shu)與遠方(fang)”基層(ceng)文化(hua)(hua)巡回展(zhan)(zhan)(zhan)；河源市(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)辦(ban)(ban)(ban)盲(mang)人聽(ting)書(shu)(shu)、聾啞人視聽(ting)閱(yue)讀(du)(du)活(huo)動；梅州(zhou)市(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)辦(ban)(ban)(ban)“南粵沃土(tu)鑄偉(wei)業——中(zhong)(zhong)國(guo)共產黨(dang)在廣(guang)東”圖(tu)片展(zhan)(zhan)(zhan)；惠州(zhou)市(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)辦(ban)(ban)(ban)“不忘初(chu)心(xin)，傳承(cheng)薪火”主(zhu)(zhu)題(ti)閱(yue)讀(du)(du)活(huo)動；汕(shan)尾市(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)辦(ban)(ban)(ban)《熱土(tu)地上的紅飄帶》新書(shu)(shu)分(fen)(fen)享(xiang)會；中(zhong)(zhong)山市(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)辦(ban)(ban)(ban)第三屆中(zhong)(zhong)山市(shi)(shi)(shi)(shi)(shi)經典(dian)誦讀(du)(du)活(huo)動線(xian)下決賽；江(jiang)(jiang)門市(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)辦(ban)(ban)(ban)黨(dang)史(shi)、僑史(shi)故(gu)事分(fen)(fen)享(xiang)會和僑鄉特色文化(hua)(hua)展(zhan)(zhan)(zhan)示活(huo)動；陽江(jiang)(jiang)市(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)辦(ban)(ban)(ban)紅色主(zhu)(zhu)題(ti)紀(ji)錄片展(zhan)(zhan)(zhan)播活(huo)動；湛江(jiang)(jiang)市(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)辦(ban)(ban)(ban)“唐詩(shi)氣度與民族自信”“儒家(jia)修身(shen)”等(deng)主(zhu)(zhu)題(ti)文化(hua)(hua)講堂(tang)；茂名(ming)市(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)辦(ban)(ban)(ban)“書(shu)(shu)香暖山區”捐書(shu)(shu)活(huo)動；肇(zhao)(zhao)慶市(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)辦(ban)(ban)(ban)全(quan)國(guo)“兩(liang)優一(yi)先”表(biao)彰大會肇(zhao)(zhao)慶代表(biao)閱(yue)讀(du)(du)分(fen)(fen)享(xiang)會；清(qing)遠市(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)辦(ban)(ban)(ban)“文明家(jia)風”書(shu)(shu)法巡展(zhan)(zhan)(zhan)；潮州(zhou)市(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)辦(ban)(ban)(ban)“潮心(xin)向黨(dang)”潮州(zhou)黨(dang)史(shi)印記(ji)檔案圖(tu)片展(zhan)(zhan)(zhan)；揭陽市(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)辦(ban)(ban)(ban)“書(shu)(shu)香家(jia)國(guo)情(qing)”讀(du)(du)書(shu)(shu)主(zhu)(zhu)題(ti)晚會；云浮市(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)辦(ban)(ban)(ban)“書(shu)(shu)香鄉村”公益贈書(shu)(shu)活(huo)動。

立面(mian)觀書展，線(xian)上線(xian)下活(huo)動有機融合

隨(sui)著(zhu)閱讀方式多(duo)樣(yang)化(hua)，南國書(shu)香(xiang)節(jie)(jie)(jie)進(jin)一步(bu)加強線(xian)上(shang)(shang)線(xian)下融合(he)，搭(da)建“南國書(shu)香(xiang)節(jie)(jie)(jie)云平臺”，將線(xian)上(shang)(shang)展示(shi)、線(xian)上(shang)(shang)銷售、線(xian)上(shang)(shang)活動(dong)、線(xian)上(shang)(shang)公益和線(xian)下活動(dong)有機融合(he)。廣大(da)群(qun)眾(zhong)不僅(jin)可以到分會場線(xian)下參展，也可以通過(guo)南國書(shu)香(xiang)節(jie)(jie)(jie)小程序、羊城書(shu)展小程序，在云端同(tong)享優惠購(gou)書(shu)、參與閱讀活動(dong)。

主題出(chu)版(ban)(ban)物(wu)展銷(xiao)、“書(shu)香(xiang)優(you)選”精品出(chu)版(ban)(ban)物(wu)展銷(xiao)、廣(guang)東優(you)秀(xiu)(xiu)出(chu)版(ban)(ban)物(wu)展銷(xiao)、中國出(chu)版(ban)(ban)集團優(you)秀(xiu)(xiu)出(chu)版(ban)(ban)物(wu)展銷(xiao)將在“南(nan)國書(shu)香(xiang)節”小(xiao)程序(xu)同步(bu)上線(xian)，全(quan)省分(fen)會場(chang)同步(bu)開設(she)線(xian)上購(gou)書(shu)平(ping)臺，重點依(yi)托“新華通(tong)讀”小(xiao)程序(xu)，供全(quan)省廣(guang)大(da)群(qun)眾(zhong)在線(xian)購(gou)書(shu)；同時，數十場(chang)新書(shu)分(fen)享(xiang)會、論壇沙龍、閱(yue)讀活(huo)動將進行線(xian)上直播(bo)，并通(tong)過南(nan)國書(shu)香(xiang)節小(xiao)程序(xu)全(quan)面(mian)發布(bu)，讓廣(guang)大(da)群(qun)眾(zhong)打破距離界限(xian)，實現線(xian)上參展。

今年南國(guo)書(shu)(shu)(shu)(shu)香節(jie)開啟云(yun)互動，打造“小(xiao)書(shu)(shu)(shu)(shu)房，大世界(jie)”云(yun)平臺(tai)，百(bai)位名(ming)人作家(jia)走(zou)進自(zi)己(ji)的(de)書(shu)(shu)(shu)(shu)房或特色書(shu)(shu)(shu)(shu)店，通(tong)過云(yun)互動，向廣大群眾(zhong)推(tui)(tui)薦好(hao)書(shu)(shu)(shu)(shu)，共(gong)同(tong)參(can)與書(shu)(shu)(shu)(shu)香節(jie)。來自(zi)廣東(dong)本(ben)土的(de)近百(bai)名(ming)文化(hua)名(ming)人、專(zhuan)家(jia)學者、作家(jia)、閱讀推(tui)(tui)廣人將下沉到(dao)全省分會場開展(zhan)活動，通(tong)過講座、對談(tan)、沙龍、簽售等(deng)形式，圍繞紅色題(ti)材、嶺南文化(hua)、親子教育、生活方(fang)式等(deng)內容，深(shen)入書(shu)(shu)(shu)(shu)店一線，與廣大群眾(zhong)面(mian)對面(mian)交流。

優惠遍基層，多措并舉提高(gao)惠民(min)滲透力

今(jin)年南國書香節繼續發揮(hui)“全民(min)(min)(min)閱讀主陣地”作用，向全省廣大群(qun)眾推出(chu)便民(min)(min)(min)惠(hui)民(min)(min)(min)舉(ju)措(cuo)，通過文化惠(hui)民(min)(min)(min)助(zhu)推全民(min)(min)(min)閱讀。全省分會場同步推出(chu)全場圖書八(ba)折(zhe)優惠(hui)，“書香之夜”專場圖書限時七折(zhe)優惠(hui)。

全省各地分會(hui)場推(tui)出(chu)多項(xiang)(xiang)惠(hui)(hui)(hui)(hui)民(min)活動(dong)。在(zai)廣州分會(hui)場，讀(du)者到指定書(shu)店(dian)（四(si)閱書(shu)店(dian)·東湖店(dian)、四(si)閱書(shu)店(dian)·琶(pa)洲(zhou)店(dian)、楠楓(feng)書(shu)院、新塘書(shu)城、江高書(shu)城、北京路教(jiao)材書(shu)店(dian)、吾悅青年(nian)文(wen)化(hua)空間）購(gou)書(shu)，除(chu)享(xiang)受8折優惠(hui)(hui)(hui)(hui)以(yi)外，還可疊加享(xiang)受工銀(yin)專項(xiang)(xiang)優惠(hui)(hui)(hui)(hui)。讀(du)者使用工銀(yin)e生活APP掃碼支付(fu)（需綁定廣州地區工銀(yin)信用卡(ka)），可享(xiang)5折優惠(hui)(hui)(hui)(hui)，最高單筆優惠(hui)(hui)(hui)(hui)金額可達50元。活動(dong)期間每位(wei)讀(du)者可享(xiang)受2次優惠(hui)(hui)(hui)(hui)，優惠(hui)(hui)(hui)(hui)名(ming)額有限(xian)，先到先得。在(zai)“羊城書(shu)展”小程(cheng)序，將(jiang)上(shang)線“清空100位(wei)讀(du)者購(gou)物車”活動(dong)，連(lian)續10天隨機抽取10位(wei)提供限(xian)額500元范圍內清空購(gou)物車的免(mian)單福利(li)，實(shi)(shi)實(shi)(shi)在(zai)在(zai)優惠(hui)(hui)(hui)(hui)于民(min)。

在中(zhong)山分(fen)(fen)會(hui)場(chang)(chang)，“中(zhong)山書(shu)(shu)(shu)(shu)(shu)展”云(yun)平臺將(jiang)發(fa)放(fang)15萬電(dian)(dian)子購(gou)(gou)(gou)書(shu)(shu)(shu)(shu)(shu)券；江門分(fen)(fen)會(hui)場(chang)(chang)則通過(guo)“文化惠民，云(yun)上共享(xiang)”黨(dang)史答題抽(chou)獎小程序發(fa)放(fang)8萬元(yuan)(yuan)電(dian)(dian)子購(gou)(gou)(gou)書(shu)(shu)(shu)(shu)(shu)券；湛江分(fen)(fen)會(hui)場(chang)(chang)將(jiang)通過(guo)“嶺南書(shu)(shu)(shu)(shu)(shu)香(xiang)”微(wei)信(xin)公(gong)眾號、“視聽(ting)湛江”APP、“湛江發(fa)布”微(wei)信(xin)公(gong)眾號等平臺發(fa)放(fang)10萬元(yuan)(yuan)電(dian)(dian)子購(gou)(gou)(gou)書(shu)(shu)(shu)(shu)(shu)券；茂名分(fen)(fen)會(hui)場(chang)(chang)則向當(dang)地新華(hua)書(shu)(shu)(shu)(shu)(shu)店、市圖書(shu)(shu)(shu)(shu)(shu)館及(ji)市區4家民營(ying)書(shu)(shu)(shu)(shu)(shu)店的讀者發(fa)放(fang)10萬元(yuan)(yuan)購(gou)(gou)(gou)書(shu)(shu)(shu)(shu)(shu)券；云(yun)浮分(fen)(fen)會(hui)場(chang)(chang)將(jiang)通過(guo)“云(yun)報商城”派(pai)發(fa)電(dian)(dian)子購(gou)(gou)(gou)書(shu)(shu)(shu)(shu)(shu)券，同(tong)時派(pai)發(fa)紙質購(gou)(gou)(gou)書(shu)(shu)(shu)(shu)(shu)券，總(zong)額(e)10萬元(yuan)(yuan)。

公益暖人心，形(xing)式創(chuang)新助推閱讀服務(wu)多(duo)元化

書(shu)香節期(qi)間，廣州(zhou)市(shi)、深圳市(shi)、佛山市(shi)、韶關(guan)市(shi)、河源市(shi)、梅(mei)州(zhou)市(shi)、惠(hui)州(zhou)市(shi)、東莞市(shi)、中(zhong)山市(shi)、江(jiang)門(men)市(shi)、湛江(jiang)市(shi)、茂名(ming)市(shi)、肇慶(qing)市(shi)、清遠(yuan)市(shi)、潮(chao)州(zhou)市(shi)、揭陽市(shi)的市(shi)、縣公共圖(tu)(tu)書(shu)館與(yu)當(dang)地(di)新華書(shu)店聯合舉辦“你選(xuan)(xuan)書(shu)，我(wo)買單”活(huo)動(dong)，凡(fan)持有當(dang)地(di)圖(tu)(tu)書(shu)館借(jie)閱(yue)卡的廣大(da)群眾(zhong)，憑借(jie)閱(yue)卡可在當(dang)地(di)指定(ding)書(shu)店或圖(tu)(tu)書(shu)館自(zi)選(xuan)(xuan)圖(tu)(tu)書(shu)進行借(jie)閱(yue)。

今年，鄉鎮(zhen)(zhen)流(liu)動(dong)(dong)(dong)(dong)售書(shu)(shu)(shu)(shu)(shu)活(huo)(huo)動(dong)(dong)(dong)(dong)成(cheng)為南(nan)國書(shu)(shu)(shu)(shu)(shu)香節的(de)重(zhong)點公益活(huo)(huo)動(dong)(dong)(dong)(dong)，各地分會(hui)場將在全(quan)省(sheng)鄉鎮(zhen)(zhen)輪流(liu)開(kai)展流(liu)動(dong)(dong)(dong)(dong)售書(shu)(shu)(shu)(shu)(shu)活(huo)(huo)動(dong)(dong)(dong)(dong)，鄉鎮(zhen)(zhen)流(liu)動(dong)(dong)(dong)(dong)售書(shu)(shu)(shu)(shu)(shu)活(huo)(huo)動(dong)(dong)(dong)(dong)由各市縣新華書(shu)(shu)(shu)(shu)(shu)店具體開(kai)展，潮南(nan)購(gou)書(shu)(shu)(shu)(shu)(shu)中(zhong)心(xin)(xin)、博(bo)羅書(shu)(shu)(shu)(shu)(shu)城、陽山購(gou)書(shu)(shu)(shu)(shu)(shu)中(zhong)心(xin)(xin)、江門購(gou)書(shu)(shu)(shu)(shu)(shu)中(zhong)心(xin)(xin)、連州購(gou)書(shu)(shu)(shu)(shu)(shu)中(zhong)心(xin)(xin)、江南(nan)購(gou)書(shu)(shu)(shu)(shu)(shu)中(zhong)心(xin)(xin)、新興購(gou)書(shu)(shu)(shu)(shu)(shu)中(zhong)心(xin)(xin)等數十家新華書(shu)(shu)(shu)(shu)(shu)店，將陸續(xu)舉辦流(liu)動(dong)(dong)(dong)(dong)售書(shu)(shu)(shu)(shu)(shu)，把“鄉鎮(zhen)(zhen)流(liu)動(dong)(dong)(dong)(dong)售書(shu)(shu)(shu)(shu)(shu)車”開(kai)到(dao)偏遠鄉鎮(zhen)(zhen)，滿足農村群眾(zhong)精神文化需求，助力鄉村文化振興。

防控不放松，守(shou)好成果(guo)營造安(an)全參展(zhan)環境(jing)