2021南國書(shu)香(xiang)節(jie)于(yu)8月20-30日舉辦。在常態化(hua)(hua)(hua)疫(yi)情防(fang)控(kong)下(xia)，本(ben)屆南國書(shu)香(xiang)節(jie)采用“線(xian)(xian)上(shang)線(xian)(xian)下(xia)結(jie)合、全省(sheng)各(ge)級聯(lian)動(dong)、分(fen)散同期辦展”的形式開展，全省(sheng)范圍內設立(li)的321個(ge)分(fen)會場將(jiang)(jiang)同頻共振，聯(lian)袂唱響閱讀協奏曲(qu)——超20萬種參展圖書(shu)線(xian)(xian)上(shang)線(xian)(xian)下(xia)同步展示，200多名(ming)文化(hua)(hua)(hua)名(ming)家或踏(ta)足(zu)南粵(yue)，或做客(ke)云端，464場次文化(hua)(hua)(hua)活(huo)動(dong)潤澤嶺南，一場大眾(zhong)化(hua)(hua)(hua)、多元化(hua)(hua)(hua)、立(li)體(ti)(ti)化(hua)(hua)(hua)的文化(hua)(hua)(hua)盛宴將(jiang)(jiang)在八月盛夏(xia)掀起滿城書(shu)香(xiang)。

聚焦新時代，透過(guo)出(chu)版看百年輝(hui)煌(huang)成(cheng)就(jiu)

今年(nian)(nian)是中國共產(chan)黨(dang)成立100周年(nian)(nian)，也是我國進入“十四五”規劃、乘勢而(er)上開啟全面(mian)建設(she)社(she)會主義現代化國家新征程、向第二個百年(nian)(nian)奮斗目(mu)標進軍(jun)的(de)開局之年(nian)(nian)。

2021南國書香節以“閱讀點(dian)亮(liang)前行的(de)路(lu)”為(wei)年度口(kou)號，匯(hui)集(ji)(ji)主題出版重(zhong)點(dian)出版物，在全省范(fan)圍內集(ji)(ji)中(zhong)(zhong)展示(shi)展銷(xiao)習近平新時代中(zhong)(zhong)國特色社會主義思想出版成(cheng)(cheng)果，重(zhong)點(dian)展示(shi)黨史(shi)、新中(zhong)(zhong)國史(shi)、改革(ge)開(kai)放史(shi)、社會主義發展史(shi)等(deng)主題出版物，展示(shi)弘揚民族精神、歌頌(song)改革(ge)成(cheng)(cheng)果、宣(xuan)傳典型事跡的(de)優秀作品，為(wei)廣(guang)大群眾呈現有高(gao)度、有深度的(de)主題佳作。

全省分會場同步設立“主題出版(ban)(ban)物專(zhuan)柜”，開(kai)啟線(xian)下聯展(zhan)，筑成(cheng)百店百部紅色經典圖(tu)書獻禮(li)方(fang)陣，集中(zhong)展(zhan)示展(zhan)銷(xiao)《習近平談治國(guo)理政》《中(zhong)國(guo)共(gong)產黨簡史(shi)》《新(xin)征程面對面》等重大(da)主題出版(ban)(ban)物和黨史(shi)學習教育讀物，全面展(zhan)示進入新(xin)時代黨和國(guo)家各(ge)項事業取得的歷(li)(li)史(shi)性成(cheng)就(jiu)、發生的歷(li)(li)史(shi)性變革，回顧(gu)百年歷(li)(li)程，展(zhan)現輝煌成(cheng)就(jiu)，引發廣(guang)大(da)群眾共(gong)鳴。

同時，各分會(hui)場(chang)集中開展主(zhu)題出版物首發儀式、“紅色文化輕騎兵”、“重(zhong)溫(wen)紅色記憶”等紅色題材閱讀互動(dong)活動(dong)。

吹(chui)響(xiang)集結號，全省(sheng)321個分會場聯(lian)展聯(lian)動

本屆(jie)南國書香節進一(yi)步深耕全民(min)閱(yue)讀，厚(hou)植文化根基(ji)，著力(li)拓寬(kuan)全民(min)參展的幅度、延伸全民(min)觀展的廣度、加大(da)全民(min)優(you)惠的力(li)度、掀起全民(min)閱(yue)讀的熱度，立足“挖掘地(di)方優(you)勢(shi)、辦出地(di)方特(te)色”，在(zai)全省設置321個(ge)分(fen)會場。

各分會場統一標識、統一宣傳(chuan)、統一折扣(kou)、統一氛圍，編織成一張(zhang)廣泛的、立體的全民閱讀服務網，共同吹(chui)響(xiang)“2021南國書(shu)香節”集結號。

全(quan)省分會場分布(bu)均衡，全(quan)面覆蓋市、區（縣），讓廣(guang)大群眾實現(xian)零距離參展。展覽(lan)不(bu)僅注重(zhong)主題聚焦，思想(xiang)引(yin)領，也注重(zhong)大眾閱(yue)(yue)讀，活(huo)動(dong)互動(dong)，只要廣(guang)大群眾走進書店，走進圖(tu)書館，就可(ke)以近距離參與(yu)書香節豐富(fu)的閱(yue)(yue)讀活(huo)動(dong)。

全省各(ge)地(di)分會場以新華書(shu)店、特(te)色(se)書(shu)店為閱(yue)(yue)讀(du)發散點，同步設置“書(shu)香優(you)(you)選(xuan)”精品出(chu)版(ban)物專(zhuan)柜、廣(guang)東優(you)(you)秀出(chu)版(ban)物專(zhuan)柜、中國(guo)出(chu)版(ban)集團優(you)(you)秀出(chu)版(ban)物專(zhuan)柜，精選(xuan)一(yi)批大眾精品、暢銷經典、嶺南文化、地(di)方特(te)色(se)讀(du)物，為廣(guang)大群眾提供閱(yue)(yue)讀(du)指南。

書店(dian)廣(guang)泛聯結各(ge)行各(ge)業，通過閱讀(du)活動串聯起機關、學校、社區、企(qi)業，從而調動全(quan)省各(ge)地廣(guang)大(da)群眾參與的(de)積極(ji)性。

閱讀(du)(du)活(huo)(huo)(huo)動(dong)(dong)(dong)融(rong)合本地特(te)色：廣(guang)(guang)州市(shi)(shi)(shi)(shi)推出“聲入人心，紅(hong)(hong)動(dong)(dong)(dong)廣(guang)(guang)州”——尋找廣(guang)(guang)州最美(mei)“悅”讀(du)(du)之聲紅(hong)(hong)色經(jing)典作品誦讀(du)(du)；深圳市(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)辦(ban)(ban)“書(shu)(shu)(shu)(shu)映百年偉(wei)業”黨(dang)史(shi)學習(xi)教育主題展(zhan)；汕頭市(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)辦(ban)(ban)“書(shu)(shu)(shu)(shu)中的(de)鄉(xiang)村(cun)變遷”圖書(shu)(shu)(shu)(shu)展(zhan)；佛(fo)山(shan)市(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)辦(ban)(ban)“閱途，書(shu)(shu)(shu)(shu)與遠(yuan)方”基層文(wen)(wen)化(hua)巡(xun)回(hui)展(zhan)；河源市(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)辦(ban)(ban)盲(mang)人聽(ting)書(shu)(shu)(shu)(shu)、聾啞人視(shi)聽(ting)閱讀(du)(du)活(huo)(huo)(huo)動(dong)(dong)(dong)；梅州市(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)辦(ban)(ban)“南粵沃(wo)土(tu)(tu)鑄偉(wei)業——中國共產黨(dang)在廣(guang)(guang)東”圖片(pian)展(zhan)；惠州市(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)辦(ban)(ban)“不忘初心，傳承薪(xin)火(huo)”主題閱讀(du)(du)活(huo)(huo)(huo)動(dong)(dong)(dong)；汕尾市(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)辦(ban)(ban)《熱土(tu)(tu)地上(shang)的(de)紅(hong)(hong)飄帶》新書(shu)(shu)(shu)(shu)分享會(hui)；中山(shan)市(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)辦(ban)(ban)第三(san)屆中山(shan)市(shi)(shi)(shi)(shi)經(jing)典誦讀(du)(du)活(huo)(huo)(huo)動(dong)(dong)(dong)線下(xia)決賽；江門市(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)辦(ban)(ban)黨(dang)史(shi)、僑史(shi)故事分享會(hui)和(he)僑鄉(xiang)特(te)色文(wen)(wen)化(hua)展(zhan)示活(huo)(huo)(huo)動(dong)(dong)(dong)；陽江市(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)辦(ban)(ban)紅(hong)(hong)色主題紀(ji)錄片(pian)展(zhan)播活(huo)(huo)(huo)動(dong)(dong)(dong)；湛(zhan)江市(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)辦(ban)(ban)“唐詩氣度與民族自信”“儒家修身(shen)”等主題文(wen)(wen)化(hua)講堂；茂名市(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)辦(ban)(ban)“書(shu)(shu)(shu)(shu)香暖(nuan)山(shan)區(qu)”捐書(shu)(shu)(shu)(shu)活(huo)(huo)(huo)動(dong)(dong)(dong)；肇(zhao)慶市(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)辦(ban)(ban)全國“兩優一先(xian)”表(biao)彰大會(hui)肇(zhao)慶代表(biao)閱讀(du)(du)分享會(hui)；清遠(yuan)市(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)辦(ban)(ban)“文(wen)(wen)明家風”書(shu)(shu)(shu)(shu)法巡(xun)展(zhan)；潮(chao)州市(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)辦(ban)(ban)“潮(chao)心向黨(dang)”潮(chao)州黨(dang)史(shi)印(yin)記(ji)檔案(an)圖片(pian)展(zhan)；揭陽市(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)辦(ban)(ban)“書(shu)(shu)(shu)(shu)香家國情”讀(du)(du)書(shu)(shu)(shu)(shu)主題晚會(hui)；云(yun)浮市(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)辦(ban)(ban)“書(shu)(shu)(shu)(shu)香鄉(xiang)村(cun)”公益(yi)贈書(shu)(shu)(shu)(shu)活(huo)(huo)(huo)動(dong)(dong)(dong)。

立面觀(guan)書展，線上線下活動有(you)機融合(he)

隨著閱讀方式多樣化，南國書(shu)香(xiang)節進一步(bu)加強線(xian)(xian)上線(xian)(xian)下(xia)融(rong)合，搭建“南國書(shu)香(xiang)節云平臺”，將線(xian)(xian)上展(zhan)示(shi)、線(xian)(xian)上銷售(shou)、線(xian)(xian)上活(huo)動、線(xian)(xian)上公(gong)益和(he)線(xian)(xian)下(xia)活(huo)動有機(ji)融(rong)合。廣大(da)群眾不(bu)僅可以到分會場線(xian)(xian)下(xia)參展(zhan)，也可以通(tong)過南國書(shu)香(xiang)節小程序、羊城(cheng)書(shu)展(zhan)小程序，在云端同享優惠購書(shu)、參與閱讀活(huo)動。

主(zhu)題出(chu)(chu)(chu)版物(wu)展銷(xiao)、“書(shu)香(xiang)優(you)選”精品(pin)出(chu)(chu)(chu)版物(wu)展銷(xiao)、廣(guang)東優(you)秀出(chu)(chu)(chu)版物(wu)展銷(xiao)、中國(guo)(guo)出(chu)(chu)(chu)版集團優(you)秀出(chu)(chu)(chu)版物(wu)展銷(xiao)將在“南(nan)國(guo)(guo)書(shu)香(xiang)節(jie)”小(xiao)(xiao)(xiao)程(cheng)序同(tong)步(bu)上(shang)(shang)線(xian)(xian)(xian)，全省分會(hui)場同(tong)步(bu)開設線(xian)(xian)(xian)上(shang)(shang)購(gou)書(shu)平臺，重點依托“新(xin)華通(tong)讀(du)”小(xiao)(xiao)(xiao)程(cheng)序，供全省廣(guang)大群眾在線(xian)(xian)(xian)購(gou)書(shu)；同(tong)時，數十場新(xin)書(shu)分享會(hui)、論(lun)壇沙(sha)龍、閱讀(du)活動將進行(xing)線(xian)(xian)(xian)上(shang)(shang)直(zhi)播，并通(tong)過南(nan)國(guo)(guo)書(shu)香(xiang)節(jie)小(xiao)(xiao)(xiao)程(cheng)序全面發布，讓廣(guang)大群眾打破距離界限(xian)，實現(xian)線(xian)(xian)(xian)上(shang)(shang)參展。

今年南國書(shu)(shu)香節開啟云互(hu)動(dong)，打造“小書(shu)(shu)房，大(da)(da)世界”云平臺，百位名人(ren)作家走進自己的書(shu)(shu)房或特色書(shu)(shu)店，通過云互(hu)動(dong)，向(xiang)廣(guang)(guang)大(da)(da)群眾(zhong)推薦好(hao)書(shu)(shu)，共(gong)同參與書(shu)(shu)香節。來自廣(guang)(guang)東本土(tu)的近百名文化名人(ren)、專(zhuan)家學者、作家、閱讀(du)推廣(guang)(guang)人(ren)將(jiang)下沉到全省分會場開展(zhan)活動(dong)，通過講座、對談(tan)、沙龍、簽售(shou)等(deng)形式，圍繞紅色題材、嶺南文化、親子教(jiao)育、生活方式等(deng)內(nei)容，深入書(shu)(shu)店一線，與廣(guang)(guang)大(da)(da)群眾(zhong)面對面交流。

優惠遍基(ji)層，多措并舉提(ti)高惠民滲透力

今(jin)年南國書(shu)香節繼續(xu)發揮“全民(min)(min)閱讀(du)主陣地(di)”作用，向全省(sheng)廣大(da)群眾推(tui)(tui)出(chu)便民(min)(min)惠民(min)(min)舉措，通過(guo)文化惠民(min)(min)助推(tui)(tui)全民(min)(min)閱讀(du)。全省(sheng)分會(hui)場(chang)同步推(tui)(tui)出(chu)全場(chang)圖書(shu)八折優惠，“書(shu)香之(zhi)夜”專場(chang)圖書(shu)限時七(qi)折優惠。

全省各地(di)(di)分會場推出多項惠民(min)活(huo)(huo)動。在廣州分會場，讀者到(dao)指定書(shu)(shu)(shu)店(dian)(dian)（四(si)閱書(shu)(shu)(shu)店(dian)(dian)·東(dong)湖店(dian)(dian)、四(si)閱書(shu)(shu)(shu)店(dian)(dian)·琶(pa)洲店(dian)(dian)、楠楓書(shu)(shu)(shu)院、新塘書(shu)(shu)(shu)城、江(jiang)高書(shu)(shu)(shu)城、北(bei)京(jing)路教材(cai)書(shu)(shu)(shu)店(dian)(dian)、吾悅(yue)青年文化(hua)空(kong)間）購書(shu)(shu)(shu)，除享受(shou)8折優(you)(you)惠以外，還可(ke)疊加(jia)享受(shou)工銀專項優(you)(you)惠。讀者使用工銀e生活(huo)(huo)APP掃(sao)碼支(zhi)付（需綁(bang)定廣州地(di)(di)區工銀信用卡），可(ke)享5折優(you)(you)惠，最高單筆優(you)(you)惠金額(e)(e)可(ke)達50元。活(huo)(huo)動期間每位(wei)讀者可(ke)享受(shou)2次優(you)(you)惠，優(you)(you)惠名(ming)額(e)(e)有限，先(xian)到(dao)先(xian)得。在“羊城書(shu)(shu)(shu)展”小(xiao)程(cheng)序(xu)，將上(shang)線“清空(kong)100位(wei)讀者購物(wu)車(che)”活(huo)(huo)動，連續10天隨機抽取10位(wei)提供限額(e)(e)500元范圍內清空(kong)購物(wu)車(che)的(de)免單福(fu)利，實(shi)實(shi)在在優(you)(you)惠于民(min)。

在中(zhong)山分會(hui)場，“中(zhong)山書(shu)展”云(yun)平臺將發(fa)放(fang)15萬(wan)電(dian)子購書(shu)券(quan)；江(jiang)(jiang)門分會(hui)場則(ze)通(tong)過(guo)“文化惠民，云(yun)上共享”黨史答(da)題抽獎小程序發(fa)放(fang)8萬(wan)元電(dian)子購書(shu)券(quan)；湛(zhan)江(jiang)(jiang)分會(hui)場將通(tong)過(guo)“嶺南書(shu)香”微信公眾號、“視聽湛(zhan)江(jiang)(jiang)”APP、“湛(zhan)江(jiang)(jiang)發(fa)布”微信公眾號等平臺發(fa)放(fang)10萬(wan)元電(dian)子購書(shu)券(quan)；茂名分會(hui)場則(ze)向當地新華書(shu)店、市圖(tu)書(shu)館(guan)及市區(qu)4家民營書(shu)店的(de)讀者發(fa)放(fang)10萬(wan)元購書(shu)券(quan)；云(yun)浮(fu)分會(hui)場將通(tong)過(guo)“云(yun)報商城”派發(fa)電(dian)子購書(shu)券(quan)，同時(shi)派發(fa)紙質購書(shu)券(quan)，總(zong)額10萬(wan)元。

公(gong)益暖人心(xin)，形式創新助推閱讀服務(wu)多元化

書(shu)(shu)(shu)香節期間，廣州市(shi)(shi)(shi)(shi)(shi)(shi)(shi)、深圳市(shi)(shi)(shi)(shi)(shi)(shi)(shi)、佛(fo)山(shan)市(shi)(shi)(shi)(shi)(shi)(shi)(shi)、韶關市(shi)(shi)(shi)(shi)(shi)(shi)(shi)、河源市(shi)(shi)(shi)(shi)(shi)(shi)(shi)、梅州市(shi)(shi)(shi)(shi)(shi)(shi)(shi)、惠州市(shi)(shi)(shi)(shi)(shi)(shi)(shi)、東(dong)莞市(shi)(shi)(shi)(shi)(shi)(shi)(shi)、中山(shan)市(shi)(shi)(shi)(shi)(shi)(shi)(shi)、江門市(shi)(shi)(shi)(shi)(shi)(shi)(shi)、湛江市(shi)(shi)(shi)(shi)(shi)(shi)(shi)、茂名(ming)市(shi)(shi)(shi)(shi)(shi)(shi)(shi)、肇慶市(shi)(shi)(shi)(shi)(shi)(shi)(shi)、清(qing)遠市(shi)(shi)(shi)(shi)(shi)(shi)(shi)、潮(chao)州市(shi)(shi)(shi)(shi)(shi)(shi)(shi)、揭陽市(shi)(shi)(shi)(shi)(shi)(shi)(shi)的市(shi)(shi)(shi)(shi)(shi)(shi)(shi)、縣(xian)公共(gong)圖(tu)書(shu)(shu)(shu)館與當(dang)地新華書(shu)(shu)(shu)店(dian)聯合舉(ju)辦(ban)“你選書(shu)(shu)(shu)，我買單”活動，凡持有(you)當(dang)地圖(tu)書(shu)(shu)(shu)館借閱(yue)卡(ka)的廣大群眾(zhong)，憑借閱(yue)卡(ka)可在當(dang)地指定書(shu)(shu)(shu)店(dian)或圖(tu)書(shu)(shu)(shu)館自選圖(tu)書(shu)(shu)(shu)進行借閱(yue)。

今年，鄉(xiang)鎮流(liu)動(dong)售書(shu)活動(dong)成為南(nan)國書(shu)香(xiang)節的重點公益活動(dong)，各(ge)(ge)地分會場將在(zai)全省鄉(xiang)鎮輪(lun)流(liu)開(kai)展流(liu)動(dong)售書(shu)活動(dong)，鄉(xiang)鎮流(liu)動(dong)售書(shu)活動(dong)由(you)各(ge)(ge)市縣新(xin)華(hua)書(shu)店具體開(kai)展，潮南(nan)購(gou)(gou)書(shu)中(zhong)(zhong)心(xin)、博(bo)羅書(shu)城、陽(yang)山(shan)購(gou)(gou)書(shu)中(zhong)(zhong)心(xin)、江(jiang)門購(gou)(gou)書(shu)中(zhong)(zhong)心(xin)、連州購(gou)(gou)書(shu)中(zhong)(zhong)心(xin)、江(jiang)南(nan)購(gou)(gou)書(shu)中(zhong)(zhong)心(xin)、新(xin)興購(gou)(gou)書(shu)中(zhong)(zhong)心(xin)等數十家新(xin)華(hua)書(shu)店，將陸續舉(ju)辦流(liu)動(dong)售書(shu)，把“鄉(xiang)鎮流(liu)動(dong)售書(shu)車”開(kai)到偏遠(yuan)鄉(xiang)鎮，滿(man)足農村(cun)群眾精(jing)神文(wen)化需(xu)求，助力鄉(xiang)村(cun)文(wen)化振興。

防控不放松，守好成果營造安全參展環境(jing)