2021南國書香節(jie)于(yu)8月(yue)20-30日舉(ju)辦。在(zai)常態化(hua)(hua)(hua)疫情防控下(xia)(xia)，本(ben)屆南國書香節(jie)采(cai)用“線(xian)上線(xian)下(xia)(xia)結(jie)合、全省(sheng)各級(ji)聯(lian)動(dong)、分散同期辦展”的(de)形式開展，全省(sheng)范圍(wei)內設立(li)的(de)321個分會場(chang)將(jiang)同頻共振，聯(lian)袂(mei)唱響閱(yue)讀協奏(zou)曲——超20萬種參展圖書線(xian)上線(xian)下(xia)(xia)同步展示，200多名文化(hua)(hua)(hua)名家或(huo)踏足南粵(yue)，或(huo)做客云端，464場(chang)次文化(hua)(hua)(hua)活動(dong)潤澤(ze)嶺南，一場(chang)大眾(zhong)化(hua)(hua)(hua)、多元(yuan)化(hua)(hua)(hua)、立(li)體化(hua)(hua)(hua)的(de)文化(hua)(hua)(hua)盛宴(yan)將(jiang)在(zai)八月(yue)盛夏(xia)掀起滿(man)城書香。

聚焦新時代，透過出版(ban)看百年輝煌成就

今年(nian)是(shi)中國(guo)共產黨成立(li)100周年(nian)，也是(shi)我國(guo)進(jin)入“十四(si)五”規劃、乘勢(shi)而上開啟全(quan)面(mian)建(jian)設社(she)會(hui)主(zhu)義現代化國(guo)家新征程、向第二(er)個百年(nian)奮斗目標進(jin)軍的開局之年(nian)。

2021南(nan)國(guo)書香(xiang)節以“閱讀點(dian)亮前行的路”為年度(du)口號(hao)，匯集主(zhu)(zhu)題(ti)出(chu)版(ban)重點(dian)出(chu)版(ban)物，在全省范圍(wei)內集中展示(shi)(shi)展銷習近平新(xin)(xin)時代中國(guo)特(te)色社會主(zhu)(zhu)義思(si)想出(chu)版(ban)成果(guo)，重點(dian)展示(shi)(shi)黨史、新(xin)(xin)中國(guo)史、改革開放史、社會主(zhu)(zhu)義發展史等主(zhu)(zhu)題(ti)出(chu)版(ban)物，展示(shi)(shi)弘揚民族精(jing)神、歌頌改革成果(guo)、宣傳典型事跡的優秀作品，為廣大群(qun)眾呈現有(you)高度(du)、有(you)深(shen)度(du)的主(zhu)(zhu)題(ti)佳作。

全省分會場(chang)同步設立(li)“主題出(chu)版(ban)物專柜”，開啟線(xian)下(xia)聯展(zhan)，筑成(cheng)百(bai)店百(bai)部紅色經(jing)典(dian)圖書(shu)獻禮(li)方陣，集中(zhong)展(zhan)示(shi)展(zhan)銷《習近平談(tan)治(zhi)國(guo)理政(zheng)》《中(zhong)國(guo)共產黨簡(jian)史(shi)(shi)》《新(xin)征程面對面》等重大主題出(chu)版(ban)物和黨史(shi)(shi)學習教育讀物，全面展(zhan)示(shi)進入新(xin)時代黨和國(guo)家各項事業(ye)取得的歷(li)史(shi)(shi)性成(cheng)就、發生的歷(li)史(shi)(shi)性變(bian)革，回顧百(bai)年歷(li)程，展(zhan)現(xian)輝煌成(cheng)就，引發廣大群眾共鳴。

同時，各分會場集中開(kai)展主題(ti)出(chu)版物首發儀式、“紅(hong)色(se)文(wen)化輕騎兵(bing)”、“重溫(wen)紅(hong)色(se)記憶”等紅(hong)色(se)題(ti)材閱讀互(hu)動活動。

吹響集結號，全省321個分會場聯展(zhan)聯動

本屆南國書香節進一步深(shen)耕全(quan)(quan)(quan)民閱(yue)讀，厚(hou)植文化(hua)根基，著力拓寬全(quan)(quan)(quan)民參(can)展(zhan)的(de)幅度(du)(du)、延(yan)伸全(quan)(quan)(quan)民觀展(zhan)的(de)廣(guang)度(du)(du)、加(jia)大全(quan)(quan)(quan)民優(you)惠的(de)力度(du)(du)、掀(xian)起全(quan)(quan)(quan)民閱(yue)讀的(de)熱度(du)(du)，立足“挖掘地方優(you)勢、辦出(chu)地方特色”，在全(quan)(quan)(quan)省(sheng)設置321個(ge)分會場。

各分會(hui)場統一標(biao)識、統一宣傳、統一折(zhe)扣、統一氛(fen)圍，編織(zhi)成一張廣泛的、立(li)體的全民閱讀服(fu)務(wu)網，共同吹(chui)響“2021南國書香節”集結號。

全省分會場(chang)分布均(jun)衡(heng)，全面覆蓋(gai)市、區(qu)（縣），讓廣(guang)大群(qun)眾實現(xian)零(ling)距(ju)離參(can)展。展覽不(bu)僅注(zhu)重(zhong)主題聚焦，思想引(yin)領，也(ye)注(zhu)重(zhong)大眾閱讀，活(huo)動互動，只要廣(guang)大群(qun)眾走進(jin)(jin)書店，走進(jin)(jin)圖書館，就可以近距(ju)離參(can)與書香節豐(feng)富(fu)的閱讀活(huo)動。

全省各地(di)分會場以新(xin)華書(shu)店、特色書(shu)店為閱讀發散點，同步設置(zhi)“書(shu)香(xiang)優選(xuan)”精(jing)品出版物(wu)(wu)專(zhuan)柜(ju)、廣(guang)(guang)東優秀(xiu)(xiu)出版物(wu)(wu)專(zhuan)柜(ju)、中國出版集團優秀(xiu)(xiu)出版物(wu)(wu)專(zhuan)柜(ju)，精(jing)選(xuan)一批大眾(zhong)精(jing)品、暢銷經典、嶺南文化、地(di)方特色讀物(wu)(wu)，為廣(guang)(guang)大群眾(zhong)提(ti)供閱讀指南。

書店廣泛聯(lian)結各(ge)行各(ge)業，通過閱讀(du)活動串聯(lian)起機關、學校、社區、企業，從(cong)而(er)調動全省各(ge)地廣大群眾參與的積(ji)極性。

閱(yue)讀(du)(du)活(huo)(huo)(huo)動(dong)(dong)融(rong)合本地(di)特(te)色：廣州(zhou)市(shi)(shi)(shi)推出(chu)“聲入人心，紅動(dong)(dong)廣州(zhou)”——尋找廣州(zhou)最美(mei)“悅”讀(du)(du)之聲紅色經典作品(pin)誦讀(du)(du)；深(shen)圳市(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)“書(shu)映百年偉業”黨史(shi)學習(xi)教育主(zhu)(zhu)(zhu)題(ti)展(zhan)；汕頭(tou)市(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)“書(shu)中(zhong)的(de)鄉(xiang)村變遷”圖(tu)書(shu)展(zhan)；佛山(shan)(shan)市(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)“閱(yue)途(tu)，書(shu)與遠(yuan)方”基(ji)層文(wen)(wen)化(hua)(hua)巡回展(zhan)；河源市(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)盲人聽書(shu)、聾(long)啞人視聽閱(yue)讀(du)(du)活(huo)(huo)(huo)動(dong)(dong)；梅州(zhou)市(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)“南(nan)粵沃土(tu)(tu)鑄偉業——中(zhong)國共(gong)產黨在(zai)廣東”圖(tu)片展(zhan)；惠州(zhou)市(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)“不(bu)忘初心，傳承(cheng)薪火”主(zhu)(zhu)(zhu)題(ti)閱(yue)讀(du)(du)活(huo)(huo)(huo)動(dong)(dong)；汕尾市(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)《熱土(tu)(tu)地(di)上的(de)紅飄帶》新(xin)書(shu)分(fen)享會；中(zhong)山(shan)(shan)市(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)第三屆中(zhong)山(shan)(shan)市(shi)(shi)(shi)經典誦讀(du)(du)活(huo)(huo)(huo)動(dong)(dong)線(xian)下(xia)決賽；江門(men)市(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)黨史(shi)、僑史(shi)故事分(fen)享會和僑鄉(xiang)特(te)色文(wen)(wen)化(hua)(hua)展(zhan)示活(huo)(huo)(huo)動(dong)(dong)；陽(yang)(yang)江市(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)紅色主(zhu)(zhu)(zhu)題(ti)紀錄片展(zhan)播活(huo)(huo)(huo)動(dong)(dong)；湛(zhan)江市(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)“唐詩氣度與民族自信”“儒家(jia)修身”等(deng)主(zhu)(zhu)(zhu)題(ti)文(wen)(wen)化(hua)(hua)講堂；茂名(ming)市(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)“書(shu)香(xiang)暖山(shan)(shan)區”捐(juan)書(shu)活(huo)(huo)(huo)動(dong)(dong)；肇(zhao)慶(qing)市(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)全(quan)國“兩優一先”表彰大會肇(zhao)慶(qing)代表閱(yue)讀(du)(du)分(fen)享會；清遠(yuan)市(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)“文(wen)(wen)明(ming)家(jia)風”書(shu)法巡展(zhan)；潮州(zhou)市(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)“潮心向黨”潮州(zhou)黨史(shi)印記(ji)檔案圖(tu)片展(zhan)；揭陽(yang)(yang)市(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)“書(shu)香(xiang)家(jia)國情”讀(du)(du)書(shu)主(zhu)(zhu)(zhu)題(ti)晚會；云浮(fu)市(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)“書(shu)香(xiang)鄉(xiang)村”公益(yi)贈書(shu)活(huo)(huo)(huo)動(dong)(dong)。

立面觀書展，線(xian)上線(xian)下活動有機融合

隨著閱(yue)讀方式多樣化，南國書(shu)香節進一步加強線(xian)(xian)(xian)上(shang)(shang)線(xian)(xian)(xian)下融合，搭建“南國書(shu)香節云(yun)平臺”，將線(xian)(xian)(xian)上(shang)(shang)展(zhan)示(shi)、線(xian)(xian)(xian)上(shang)(shang)銷售、線(xian)(xian)(xian)上(shang)(shang)活動(dong)、線(xian)(xian)(xian)上(shang)(shang)公益和線(xian)(xian)(xian)下活動(dong)有機融合。廣大群眾不僅可以到分會場線(xian)(xian)(xian)下參(can)展(zhan)，也可以通(tong)過南國書(shu)香節小程(cheng)序(xu)、羊城(cheng)書(shu)展(zhan)小程(cheng)序(xu)，在云(yun)端同享優惠(hui)購(gou)書(shu)、參(can)與(yu)閱(yue)讀活動(dong)。

主題出(chu)版物(wu)(wu)展(zhan)銷、“書(shu)香優選”精品出(chu)版物(wu)(wu)展(zhan)銷、廣東優秀出(chu)版物(wu)(wu)展(zhan)銷、中國(guo)出(chu)版集團優秀出(chu)版物(wu)(wu)展(zhan)銷將在(zai)“南(nan)國(guo)書(shu)香節”小(xiao)程(cheng)(cheng)序同(tong)(tong)步上線(xian)，全省(sheng)分會場同(tong)(tong)步開設線(xian)上購(gou)(gou)書(shu)平臺，重點依托“新(xin)華通讀”小(xiao)程(cheng)(cheng)序，供全省(sheng)廣大(da)(da)群(qun)眾在(zai)線(xian)購(gou)(gou)書(shu)；同(tong)(tong)時(shi)，數十場新(xin)書(shu)分享會、論壇沙龍、閱讀活動將進行線(xian)上直播，并通過南(nan)國(guo)書(shu)香節小(xiao)程(cheng)(cheng)序全面發布，讓廣大(da)(da)群(qun)眾打(da)破距離界限，實現線(xian)上參展(zhan)。

今年南(nan)國書(shu)香節(jie)開啟云(yun)互(hu)動(dong)，打(da)造(zao)“小書(shu)房，大世界”云(yun)平臺，百位名人(ren)(ren)作家(jia)走進自己的(de)書(shu)房或特色書(shu)店，通過云(yun)互(hu)動(dong)，向廣(guang)(guang)大群(qun)眾推(tui)薦(jian)好書(shu)，共同參(can)與(yu)書(shu)香節(jie)。來自廣(guang)(guang)東本土的(de)近百名文化名人(ren)(ren)、專家(jia)學者、作家(jia)、閱讀推(tui)廣(guang)(guang)人(ren)(ren)將下沉到全(quan)省分會(hui)場開展活動(dong)，通過講座、對談(tan)、沙龍、簽售等形式，圍繞(rao)紅色題材、嶺南(nan)文化、親子(zi)教育、生活方式等內容，深入書(shu)店一線，與(yu)廣(guang)(guang)大群(qun)眾面(mian)對面(mian)交流(liu)。

優(you)惠(hui)(hui)遍基層，多措并舉提(ti)高惠(hui)(hui)民滲透力

今年南國書香節繼(ji)續發揮“全民(min)閱讀主陣地”作用，向全省(sheng)廣大群眾推(tui)出便民(min)惠民(min)舉措，通過文化惠民(min)助推(tui)全民(min)閱讀。全省(sheng)分會場同(tong)步(bu)推(tui)出全場圖書八折(zhe)優(you)(you)惠，“書香之夜(ye)”專場圖書限時七折(zhe)優(you)(you)惠。

全(quan)省各地分(fen)(fen)會場推出多項(xiang)惠(hui)(hui)(hui)民活(huo)動。在廣州分(fen)(fen)會場，讀(du)(du)者(zhe)到指定書店（四閱書店·東湖店、四閱書店·琶洲店、楠楓(feng)書院(yuan)、新塘書城、江(jiang)高書城、北京路教材書店、吾悅青年文化(hua)空間）購書，除享受8折(zhe)優(you)惠(hui)(hui)(hui)以外，還可疊加享受工(gong)銀專項(xiang)優(you)惠(hui)(hui)(hui)。讀(du)(du)者(zhe)使(shi)用(yong)工(gong)銀e生活(huo)APP掃碼支付(fu)（需綁定廣州地區工(gong)銀信用(yong)卡），可享5折(zhe)優(you)惠(hui)(hui)(hui)，最高單筆優(you)惠(hui)(hui)(hui)金(jin)額(e)可達(da)50元。活(huo)動期間每位(wei)(wei)讀(du)(du)者(zhe)可享受2次優(you)惠(hui)(hui)(hui)，優(you)惠(hui)(hui)(hui)名(ming)額(e)有限(xian)，先(xian)到先(xian)得(de)。在“羊城書展”小(xiao)程序，將上線“清空100位(wei)(wei)讀(du)(du)者(zhe)購物車”活(huo)動，連續10天隨機抽取10位(wei)(wei)提供限(xian)額(e)500元范圍(wei)內清空購物車的免單福利(li)，實(shi)實(shi)在在優(you)惠(hui)(hui)(hui)于民。

在中山(shan)分會(hui)場(chang)，“中山(shan)書展”云(yun)平(ping)臺(tai)將發(fa)放15萬電(dian)子(zi)購(gou)書券(quan)(quan)(quan)；江(jiang)門分會(hui)場(chang)則通(tong)過(guo)“文化惠民，云(yun)上(shang)共享”黨史(shi)答(da)題抽獎小程序發(fa)放8萬元(yuan)(yuan)電(dian)子(zi)購(gou)書券(quan)(quan)(quan)；湛江(jiang)分會(hui)場(chang)將通(tong)過(guo)“嶺(ling)南書香”微信(xin)公(gong)眾(zhong)號(hao)、“視聽湛江(jiang)”APP、“湛江(jiang)發(fa)布”微信(xin)公(gong)眾(zhong)號(hao)等(deng)平(ping)臺(tai)發(fa)放10萬元(yuan)(yuan)電(dian)子(zi)購(gou)書券(quan)(quan)(quan)；茂名分會(hui)場(chang)則向當地新華(hua)書店、市圖書館及(ji)市區4家民營書店的讀(du)者發(fa)放10萬元(yuan)(yuan)購(gou)書券(quan)(quan)(quan)；云(yun)浮分會(hui)場(chang)將通(tong)過(guo)“云(yun)報商(shang)城”派發(fa)電(dian)子(zi)購(gou)書券(quan)(quan)(quan)，同時派發(fa)紙質購(gou)書券(quan)(quan)(quan)，總額10萬元(yuan)(yuan)。

公益(yi)暖(nuan)人心，形式創新助推閱讀服(fu)務多元化

書(shu)香節(jie)期間，廣州市(shi)(shi)(shi)、深圳市(shi)(shi)(shi)、佛(fo)山(shan)(shan)市(shi)(shi)(shi)、韶(shao)關市(shi)(shi)(shi)、河源(yuan)市(shi)(shi)(shi)、梅州市(shi)(shi)(shi)、惠州市(shi)(shi)(shi)、東莞市(shi)(shi)(shi)、中山(shan)(shan)市(shi)(shi)(shi)、江(jiang)門市(shi)(shi)(shi)、湛江(jiang)市(shi)(shi)(shi)、茂名(ming)市(shi)(shi)(shi)、肇慶市(shi)(shi)(shi)、清遠市(shi)(shi)(shi)、潮州市(shi)(shi)(shi)、揭陽(yang)市(shi)(shi)(shi)的(de)市(shi)(shi)(shi)、縣公共圖書(shu)館(guan)(guan)與當地(di)(di)新華書(shu)店聯合舉辦“你選(xuan)書(shu)，我買單(dan)”活動，凡持有當地(di)(di)圖書(shu)館(guan)(guan)借(jie)(jie)閱卡(ka)的(de)廣大(da)群眾，憑(ping)借(jie)(jie)閱卡(ka)可在當地(di)(di)指定書(shu)店或圖書(shu)館(guan)(guan)自選(xuan)圖書(shu)進行借(jie)(jie)閱。

今年，鄉(xiang)(xiang)(xiang)鎮流(liu)動(dong)(dong)(dong)售(shou)(shou)書(shu)(shu)(shu)(shu)(shu)活(huo)動(dong)(dong)(dong)成為南國書(shu)(shu)(shu)(shu)(shu)香節的重點公益活(huo)動(dong)(dong)(dong)，各(ge)地分會場將在全省鄉(xiang)(xiang)(xiang)鎮輪流(liu)開(kai)展(zhan)流(liu)動(dong)(dong)(dong)售(shou)(shou)書(shu)(shu)(shu)(shu)(shu)活(huo)動(dong)(dong)(dong)，鄉(xiang)(xiang)(xiang)鎮流(liu)動(dong)(dong)(dong)售(shou)(shou)書(shu)(shu)(shu)(shu)(shu)活(huo)動(dong)(dong)(dong)由各(ge)市縣新華書(shu)(shu)(shu)(shu)(shu)店具體(ti)開(kai)展(zhan)，潮南購(gou)書(shu)(shu)(shu)(shu)(shu)中(zhong)心(xin)(xin)(xin)、博羅(luo)書(shu)(shu)(shu)(shu)(shu)城、陽山(shan)購(gou)書(shu)(shu)(shu)(shu)(shu)中(zhong)心(xin)(xin)(xin)、江門購(gou)書(shu)(shu)(shu)(shu)(shu)中(zhong)心(xin)(xin)(xin)、連(lian)州(zhou)購(gou)書(shu)(shu)(shu)(shu)(shu)中(zhong)心(xin)(xin)(xin)、江南購(gou)書(shu)(shu)(shu)(shu)(shu)中(zhong)心(xin)(xin)(xin)、新興(xing)購(gou)書(shu)(shu)(shu)(shu)(shu)中(zhong)心(xin)(xin)(xin)等(deng)數十家新華書(shu)(shu)(shu)(shu)(shu)店，將陸(lu)續(xu)舉辦(ban)流(liu)動(dong)(dong)(dong)售(shou)(shou)書(shu)(shu)(shu)(shu)(shu)，把“鄉(xiang)(xiang)(xiang)鎮流(liu)動(dong)(dong)(dong)售(shou)(shou)書(shu)(shu)(shu)(shu)(shu)車”開(kai)到偏遠鄉(xiang)(xiang)(xiang)鎮，滿(man)足農村(cun)(cun)群眾精神(shen)文化(hua)需求，助力鄉(xiang)(xiang)(xiang)村(cun)(cun)文化(hua)振(zhen)興(xing)。

防控(kong)不放松，守好(hao)成果營(ying)造(zao)安全參展環境