2021南國(guo)(guo)書(shu)(shu)香節于8月20-30日舉辦(ban)。在(zai)常(chang)態(tai)化(hua)疫情(qing)防控下(xia)，本屆南國(guo)(guo)書(shu)(shu)香節采用“線上(shang)線下(xia)結(jie)合(he)、全(quan)省各級聯動、分散同(tong)期辦(ban)展”的形式開展，全(quan)省范圍(wei)內設立的321個(ge)分會場將同(tong)頻(pin)共振，聯袂唱響閱讀協(xie)奏曲——超20萬種參展圖書(shu)(shu)線上(shang)線下(xia)同(tong)步展示，200多名(ming)文(wen)(wen)化(hua)名(ming)家或(huo)(huo)踏足南粵，或(huo)(huo)做客云端，464場次文(wen)(wen)化(hua)活動潤澤嶺南，一場大眾化(hua)、多元化(hua)、立體化(hua)的文(wen)(wen)化(hua)盛宴將在(zai)八月盛夏掀起滿城書(shu)(shu)香。

聚焦(jiao)新時代，透過出版看百年輝煌成就

今年是中國共產黨成(cheng)立100周年，也(ye)是我國進(jin)入(ru)“十(shi)四五”規劃、乘勢(shi)而(er)上(shang)開啟全面建設社(she)會主義現代化國家(jia)新征程、向第二個百年奮斗目標進(jin)軍的開局之(zhi)年。

2021南(nan)國書香節(jie)以“閱讀(du)點(dian)(dian)亮前行(xing)的(de)路”為年度(du)口號，匯集(ji)主(zhu)題出版重(zhong)點(dian)(dian)出版物，在全省范圍(wei)內集(ji)中(zhong)展示展銷習近平(ping)新時代中(zhong)國特色(se)社(she)會(hui)主(zhu)義思(si)想(xiang)出版成果，重(zhong)點(dian)(dian)展示黨史、新中(zhong)國史、改(gai)革開放(fang)史、社(she)會(hui)主(zhu)義發展史等主(zhu)題出版物，展示弘揚(yang)民(min)族精神、歌(ge)頌改(gai)革成果、宣傳典型事跡的(de)優(you)秀作品(pin)，為廣大群眾呈現有高度(du)、有深度(du)的(de)主(zhu)題佳作。

全省分(fen)會場同步設立“主(zhu)題(ti)出版物專柜”，開啟線下聯展(zhan)，筑(zhu)成百(bai)店百(bai)部紅色(se)經典(dian)圖書獻(xian)禮(li)方陣，集中展(zhan)示(shi)展(zhan)銷《習(xi)近平談治國(guo)(guo)理政》《中國(guo)(guo)共產黨簡(jian)史(shi)》《新征(zheng)程面對面》等重大主(zhu)題(ti)出版物和(he)(he)黨史(shi)學(xue)習(xi)教育(yu)讀物，全面展(zhan)示(shi)進入新時代黨和(he)(he)國(guo)(guo)家各項事(shi)業(ye)取得的歷史(shi)性成就、發生的歷史(shi)性變(bian)革，回(hui)顧百(bai)年(nian)歷程，展(zhan)現輝煌成就，引(yin)發廣大群(qun)眾(zhong)共鳴。

同時，各(ge)分會(hui)場集(ji)中(zhong)開展主題(ti)出版(ban)物首發儀(yi)式、“紅色(se)(se)文化輕騎兵”、“重溫紅色(se)(se)記憶”等紅色(se)(se)題(ti)材閱讀互(hu)動活動。

吹響集(ji)結號，全省321個分會(hui)場聯(lian)展聯(lian)動

本屆南國書香節進一步(bu)深耕全(quan)民(min)(min)閱讀，厚(hou)植文(wen)化根基，著力拓(tuo)寬全(quan)民(min)(min)參展的幅度、延(yan)伸全(quan)民(min)(min)觀展的廣度、加大(da)全(quan)民(min)(min)優惠的力度、掀起全(quan)民(min)(min)閱讀的熱度，立足“挖掘地方(fang)優勢(shi)、辦出地方(fang)特色(se)”，在全(quan)省(sheng)設置321個分會場(chang)。

各分會場統一(yi)標識、統一(yi)宣傳、統一(yi)折扣、統一(yi)氛圍，編(bian)織成一(yi)張廣泛(fan)的(de)、立體(ti)的(de)全(quan)民(min)閱讀服務網，共同吹響“2021南國書香節”集結號(hao)。

全(quan)省分會場(chang)分布均衡(heng)，全(quan)面覆蓋(gai)市(shi)、區（縣(xian)），讓廣大群眾(zhong)實(shi)現零距離參展。展覽不僅(jin)注(zhu)重主題聚焦，思想引(yin)領(ling)，也注(zhu)重大眾(zhong)閱讀(du)，活(huo)(huo)動(dong)互動(dong)，只(zhi)要(yao)廣大群眾(zhong)走(zou)(zou)進書(shu)(shu)店，走(zou)(zou)進圖書(shu)(shu)館(guan)，就可以近(jin)距離參與書(shu)(shu)香(xiang)節豐(feng)富的閱讀(du)活(huo)(huo)動(dong)。

全省(sheng)各(ge)地分(fen)會場以新(xin)華書店(dian)、特(te)色書店(dian)為閱(yue)讀(du)發散(san)點，同步設置“書香優(you)選(xuan)”精(jing)品出版物(wu)專柜(ju)、廣東優(you)秀(xiu)出版物(wu)專柜(ju)、中國出版集團優(you)秀(xiu)出版物(wu)專柜(ju)，精(jing)選(xuan)一批(pi)大眾(zhong)精(jing)品、暢銷經典、嶺南文化、地方特(te)色讀(du)物(wu)，為廣大群眾(zhong)提供閱(yue)讀(du)指南。

書店廣(guang)泛(fan)聯結各行各業(ye)(ye)，通過閱讀活(huo)動串聯起機關、學(xue)校、社(she)區、企業(ye)(ye)，從而調動全省(sheng)各地廣(guang)大群眾參與的積(ji)極性。

閱(yue)讀(du)活(huo)動(dong)(dong)融合本地(di)特色(se)：廣(guang)(guang)州(zhou)(zhou)市(shi)(shi)(shi)推出(chu)“聲入(ru)人(ren)(ren)心，紅(hong)動(dong)(dong)廣(guang)(guang)州(zhou)(zhou)”——尋找(zhao)廣(guang)(guang)州(zhou)(zhou)最美“悅”讀(du)之聲紅(hong)色(se)經典作品誦讀(du)；深(shen)圳市(shi)(shi)(shi)舉(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)“書(shu)(shu)(shu)(shu)(shu)映百年偉業(ye)”黨史(shi)學習(xi)教育主題(ti)展(zhan)；汕頭市(shi)(shi)(shi)舉(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)“書(shu)(shu)(shu)(shu)(shu)中的(de)鄉(xiang)(xiang)村變遷(qian)”圖書(shu)(shu)(shu)(shu)(shu)展(zhan)；佛山(shan)(shan)市(shi)(shi)(shi)舉(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)“閱(yue)途，書(shu)(shu)(shu)(shu)(shu)與遠方(fang)”基層(ceng)文(wen)化(hua)巡(xun)回展(zhan)；河源市(shi)(shi)(shi)舉(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)盲人(ren)(ren)聽書(shu)(shu)(shu)(shu)(shu)、聾啞(ya)人(ren)(ren)視聽閱(yue)讀(du)活(huo)動(dong)(dong)；梅州(zhou)(zhou)市(shi)(shi)(shi)舉(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)“南(nan)粵沃(wo)土(tu)鑄偉業(ye)——中國共產黨在(zai)廣(guang)(guang)東”圖片(pian)展(zhan)；惠州(zhou)(zhou)市(shi)(shi)(shi)舉(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)“不忘初心，傳承薪火”主題(ti)閱(yue)讀(du)活(huo)動(dong)(dong)；汕尾市(shi)(shi)(shi)舉(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)《熱土(tu)地(di)上的(de)紅(hong)飄帶》新書(shu)(shu)(shu)(shu)(shu)分享會(hui)；中山(shan)(shan)市(shi)(shi)(shi)舉(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)第三屆中山(shan)(shan)市(shi)(shi)(shi)經典誦讀(du)活(huo)動(dong)(dong)線下決賽(sai)；江門(men)市(shi)(shi)(shi)舉(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)黨史(shi)、僑史(shi)故(gu)事(shi)分享會(hui)和僑鄉(xiang)(xiang)特色(se)文(wen)化(hua)展(zhan)示活(huo)動(dong)(dong)；陽江市(shi)(shi)(shi)舉(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)紅(hong)色(se)主題(ti)紀錄片(pian)展(zhan)播活(huo)動(dong)(dong)；湛江市(shi)(shi)(shi)舉(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)“唐詩氣(qi)度與民族(zu)自信”“儒家修(xiu)身(shen)”等主題(ti)文(wen)化(hua)講(jiang)堂；茂名市(shi)(shi)(shi)舉(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)“書(shu)(shu)(shu)(shu)(shu)香暖山(shan)(shan)區”捐(juan)書(shu)(shu)(shu)(shu)(shu)活(huo)動(dong)(dong)；肇慶市(shi)(shi)(shi)舉(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)全(quan)國“兩優(you)一(yi)先(xian)”表彰大會(hui)肇慶代表閱(yue)讀(du)分享會(hui)；清遠市(shi)(shi)(shi)舉(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)“文(wen)明家風”書(shu)(shu)(shu)(shu)(shu)法巡(xun)展(zhan)；潮州(zhou)(zhou)市(shi)(shi)(shi)舉(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)“潮心向(xiang)黨”潮州(zhou)(zhou)黨史(shi)印(yin)記檔案圖片(pian)展(zhan)；揭陽市(shi)(shi)(shi)舉(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)“書(shu)(shu)(shu)(shu)(shu)香家國情”讀(du)書(shu)(shu)(shu)(shu)(shu)主題(ti)晚會(hui)；云浮(fu)市(shi)(shi)(shi)舉(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)“書(shu)(shu)(shu)(shu)(shu)香鄉(xiang)(xiang)村”公益贈書(shu)(shu)(shu)(shu)(shu)活(huo)動(dong)(dong)。

立面觀書(shu)展，線上(shang)線下(xia)活(huo)動有機融合(he)

隨著閱讀方式多樣化，南(nan)國書(shu)(shu)香節(jie)進一步加強線上線下(xia)融合，搭建“南(nan)國書(shu)(shu)香節(jie)云平(ping)臺”，將線上展示、線上銷(xiao)售、線上活動、線上公益(yi)和線下(xia)活動有機(ji)融合。廣大群眾不(bu)僅可以(yi)到(dao)分會(hui)場線下(xia)參(can)展，也(ye)可以(yi)通過南(nan)國書(shu)(shu)香節(jie)小(xiao)程序、羊城書(shu)(shu)展小(xiao)程序，在云端同享優惠(hui)購書(shu)(shu)、參(can)與閱讀活動。

主題出(chu)版(ban)物(wu)展(zhan)銷(xiao)(xiao)、“書(shu)香優選”精品出(chu)版(ban)物(wu)展(zhan)銷(xiao)(xiao)、廣(guang)東優秀(xiu)出(chu)版(ban)物(wu)展(zhan)銷(xiao)(xiao)、中國(guo)出(chu)版(ban)集團優秀(xiu)出(chu)版(ban)物(wu)展(zhan)銷(xiao)(xiao)將在(zai)“南國(guo)書(shu)香節”小(xiao)程(cheng)序同步(bu)(bu)上(shang)線，全(quan)省分(fen)會(hui)場同步(bu)(bu)開(kai)設(she)線上(shang)購書(shu)平臺，重點依托“新(xin)華通(tong)讀(du)”小(xiao)程(cheng)序，供全(quan)省廣(guang)大(da)群眾在(zai)線購書(shu)；同時，數十場新(xin)書(shu)分(fen)享(xiang)會(hui)、論壇沙(sha)龍、閱讀(du)活動(dong)將進行線上(shang)直(zhi)播，并通(tong)過南國(guo)書(shu)香節小(xiao)程(cheng)序全(quan)面發布，讓廣(guang)大(da)群眾打破距離界限，實(shi)現線上(shang)參展(zhan)。

今年南國書(shu)香節開啟云互動(dong)，打造“小書(shu)房，大(da)世(shi)界(jie)”云平臺，百位(wei)名人(ren)作家走進自(zi)己的(de)書(shu)房或(huo)特色書(shu)店，通過云互動(dong)，向廣(guang)(guang)大(da)群(qun)眾(zhong)推薦好書(shu)，共同參與書(shu)香節。來自(zi)廣(guang)(guang)東(dong)本土(tu)的(de)近百名文化名人(ren)、專家學者、作家、閱讀推廣(guang)(guang)人(ren)將下沉(chen)到全(quan)省分會場開展活動(dong)，通過講座、對(dui)談、沙(sha)龍、簽售等形式，圍繞紅色題材、嶺南文化、親子教育、生活方式等內容，深(shen)入書(shu)店一(yi)線(xian)，與廣(guang)(guang)大(da)群(qun)眾(zhong)面(mian)對(dui)面(mian)交流。

優(you)惠(hui)遍(bian)基層(ceng)，多措(cuo)并舉提高惠(hui)民滲(shen)透力

今年南國(guo)書香節繼(ji)續發揮“全(quan)(quan)民閱讀(du)主(zhu)陣(zhen)地”作用，向全(quan)(quan)省(sheng)廣大(da)群眾推(tui)出便(bian)民惠(hui)民舉措，通過文化惠(hui)民助推(tui)全(quan)(quan)民閱讀(du)。全(quan)(quan)省(sheng)分會(hui)場同步推(tui)出全(quan)(quan)場圖(tu)書八(ba)折(zhe)優(you)惠(hui)，“書香之夜(ye)”專(zhuan)場圖(tu)書限時七折(zhe)優(you)惠(hui)。

全(quan)省(sheng)各地(di)分會(hui)場(chang)推(tui)出(chu)多項(xiang)惠民(min)活(huo)動(dong)。在廣(guang)(guang)州(zhou)分會(hui)場(chang)，讀(du)者到指定書(shu)(shu)店(dian)（四(si)閱(yue)書(shu)(shu)店(dian)·東湖(hu)店(dian)、四(si)閱(yue)書(shu)(shu)店(dian)·琶(pa)洲店(dian)、楠楓書(shu)(shu)院、新塘書(shu)(shu)城(cheng)、江(jiang)高書(shu)(shu)城(cheng)、北京路教(jiao)材書(shu)(shu)店(dian)、吾悅青(qing)年文化空間(jian)）購書(shu)(shu)，除享(xiang)受8折優(you)惠以外，還可(ke)疊加享(xiang)受工(gong)銀專項(xiang)優(you)惠。讀(du)者使用工(gong)銀e生活(huo)APP掃碼(ma)支付（需綁定廣(guang)(guang)州(zhou)地(di)區(qu)工(gong)銀信用卡），可(ke)享(xiang)5折優(you)惠，最高單筆優(you)惠金額可(ke)達50元(yuan)。活(huo)動(dong)期(qi)間(jian)每位(wei)讀(du)者可(ke)享(xiang)受2次(ci)優(you)惠，優(you)惠名額有限(xian)，先到先得。在“羊城(cheng)書(shu)(shu)展”小(xiao)程(cheng)序，將上線“清(qing)空100位(wei)讀(du)者購物(wu)車”活(huo)動(dong)，連續(xu)10天隨機(ji)抽取10位(wei)提(ti)供限(xian)額500元(yuan)范圍內清(qing)空購物(wu)車的(de)免單福利，實實在在優(you)惠于民(min)。

在中(zhong)山(shan)分(fen)(fen)會(hui)(hui)場，“中(zhong)山(shan)書(shu)展”云(yun)平臺將發(fa)(fa)放(fang)15萬電(dian)子購書(shu)券(quan)(quan)；江門分(fen)(fen)會(hui)(hui)場則(ze)通過(guo)“文化惠民，云(yun)上共享(xiang)”黨史答題抽(chou)獎小程序發(fa)(fa)放(fang)8萬元(yuan)電(dian)子購書(shu)券(quan)(quan)；湛(zhan)江分(fen)(fen)會(hui)(hui)場將通過(guo)“嶺南書(shu)香”微信公(gong)眾(zhong)號(hao)、“視聽湛(zhan)江”APP、“湛(zhan)江發(fa)(fa)布”微信公(gong)眾(zhong)號(hao)等平臺發(fa)(fa)放(fang)10萬元(yuan)電(dian)子購書(shu)券(quan)(quan)；茂名分(fen)(fen)會(hui)(hui)場則(ze)向當地新(xin)華(hua)書(shu)店、市(shi)圖書(shu)館及市(shi)區(qu)4家民營(ying)書(shu)店的讀者發(fa)(fa)放(fang)10萬元(yuan)購書(shu)券(quan)(quan)；云(yun)浮(fu)分(fen)(fen)會(hui)(hui)場將通過(guo)“云(yun)報商城”派(pai)(pai)發(fa)(fa)電(dian)子購書(shu)券(quan)(quan)，同時派(pai)(pai)發(fa)(fa)紙質購書(shu)券(quan)(quan)，總額(e)10萬元(yuan)。

公益暖人心，形式創新(xin)助(zhu)推閱讀服務(wu)多(duo)元化

書(shu)(shu)(shu)香節期間，廣州(zhou)市(shi)(shi)(shi)(shi)、深圳市(shi)(shi)(shi)(shi)、佛(fo)山市(shi)(shi)(shi)(shi)、韶關市(shi)(shi)(shi)(shi)、河源市(shi)(shi)(shi)(shi)、梅州(zhou)市(shi)(shi)(shi)(shi)、惠州(zhou)市(shi)(shi)(shi)(shi)、東莞市(shi)(shi)(shi)(shi)、中山市(shi)(shi)(shi)(shi)、江(jiang)門市(shi)(shi)(shi)(shi)、湛江(jiang)市(shi)(shi)(shi)(shi)、茂名市(shi)(shi)(shi)(shi)、肇(zhao)慶市(shi)(shi)(shi)(shi)、清遠(yuan)市(shi)(shi)(shi)(shi)、潮州(zhou)市(shi)(shi)(shi)(shi)、揭(jie)陽市(shi)(shi)(shi)(shi)的市(shi)(shi)(shi)(shi)、縣公共圖書(shu)(shu)(shu)館與當地(di)新(xin)華書(shu)(shu)(shu)店(dian)聯合舉(ju)辦“你(ni)選書(shu)(shu)(shu)，我買(mai)單”活動，凡持有當地(di)圖書(shu)(shu)(shu)館借閱卡的廣大群(qun)眾，憑借閱卡可在當地(di)指定書(shu)(shu)(shu)店(dian)或圖書(shu)(shu)(shu)館自(zi)選圖書(shu)(shu)(shu)進行(xing)借閱。

今年，鄉(xiang)鎮流動(dong)售(shou)(shou)書(shu)(shu)活動(dong)成(cheng)為(wei)南(nan)國書(shu)(shu)香節(jie)的重點公(gong)益活動(dong)，各地分會場將在全省(sheng)鄉(xiang)鎮輪流開(kai)展(zhan)流動(dong)售(shou)(shou)書(shu)(shu)活動(dong)，鄉(xiang)鎮流動(dong)售(shou)(shou)書(shu)(shu)活動(dong)由各市縣新華書(shu)(shu)店(dian)具體開(kai)展(zhan)，潮(chao)南(nan)購(gou)書(shu)(shu)中(zhong)心(xin)(xin)、博(bo)羅書(shu)(shu)城、陽山購(gou)書(shu)(shu)中(zhong)心(xin)(xin)、江(jiang)門(men)購(gou)書(shu)(shu)中(zhong)心(xin)(xin)、連州購(gou)書(shu)(shu)中(zhong)心(xin)(xin)、江(jiang)南(nan)購(gou)書(shu)(shu)中(zhong)心(xin)(xin)、新興購(gou)書(shu)(shu)中(zhong)心(xin)(xin)等數十家新華書(shu)(shu)店(dian)，將陸續舉辦流動(dong)售(shou)(shou)書(shu)(shu)，把“鄉(xiang)鎮流動(dong)售(shou)(shou)書(shu)(shu)車”開(kai)到偏遠鄉(xiang)鎮，滿足農(nong)村群眾精神文化需求，助(zhu)力鄉(xiang)村文化振興。

防控不放松，守(shou)好成果營(ying)造(zao)安全參展環境