2021南(nan)國書香(xiang)節(jie)于8月(yue)20-30日舉(ju)辦(ban)(ban)。在常態化疫情防控下(xia)，本屆南(nan)國書香(xiang)節(jie)采用“線(xian)上線(xian)下(xia)結合、全省各級聯(lian)(lian)動(dong)、分散同期辦(ban)(ban)展(zhan)(zhan)”的(de)形式開(kai)展(zhan)(zhan)，全省范(fan)圍內設(she)立的(de)321個分會(hui)場(chang)將同頻共振，聯(lian)(lian)袂(mei)唱(chang)響閱讀(du)協奏曲——超20萬(wan)種參展(zhan)(zhan)圖書線(xian)上線(xian)下(xia)同步展(zhan)(zhan)示，200多(duo)名(ming)文化名(ming)家或踏足(zu)南(nan)粵，或做客云端，464場(chang)次(ci)文化活(huo)動(dong)潤澤嶺南(nan)，一場(chang)大眾化、多(duo)元化、立體化的(de)文化盛(sheng)宴將在八月(yue)盛(sheng)夏掀(xian)起(qi)滿(man)城書香(xiang)。

聚(ju)焦新時(shi)代，透過出版看百(bai)年(nian)輝煌成就

今年(nian)是(shi)中國(guo)(guo)共產黨成立(li)100周年(nian)，也是(shi)我國(guo)(guo)進入“十四五”規劃、乘勢而上開啟全面建設社會(hui)主義現代化國(guo)(guo)家新征程(cheng)、向第二個百(bai)年(nian)奮斗目標進軍的開局之年(nian)。

2021南(nan)國書香節(jie)以“閱(yue)讀(du)點亮(liang)前行的路”為(wei)年度(du)口號，匯集主(zhu)題出(chu)版重(zhong)點出(chu)版物(wu)，在全省(sheng)范圍內集中展(zhan)示展(zhan)銷(xiao)習(xi)近平(ping)新(xin)時代中國特色社會主(zhu)義思想出(chu)版成(cheng)果，重(zhong)點展(zhan)示黨史(shi)、新(xin)中國史(shi)、改革開放史(shi)、社會主(zhu)義發(fa)展(zhan)史(shi)等(deng)主(zhu)題出(chu)版物(wu)，展(zhan)示弘(hong)揚(yang)民(min)族精神、歌頌改革成(cheng)果、宣傳典型(xing)事跡的優秀作(zuo)(zuo)品，為(wei)廣大群(qun)眾呈現有高度(du)、有深(shen)度(du)的主(zhu)題佳作(zuo)(zuo)。

全省分(fen)會場同步設立“主題(ti)(ti)出版(ban)物(wu)專柜”，開啟線下(xia)聯展(zhan)，筑(zhu)成(cheng)百(bai)店百(bai)部(bu)紅色經典圖書獻禮方陣，集(ji)中展(zhan)示(shi)展(zhan)銷《習近平談(tan)治國理政(zheng)》《中國共產黨簡史(shi)》《新征程面(mian)對(dui)面(mian)》等重大主題(ti)(ti)出版(ban)物(wu)和黨史(shi)學習教育讀物(wu)，全面(mian)展(zhan)示(shi)進(jin)入(ru)新時(shi)代黨和國家(jia)各(ge)項事(shi)業取得(de)的歷史(shi)性(xing)成(cheng)就、發生的歷史(shi)性(xing)變革，回顧百(bai)年歷程，展(zhan)現輝煌成(cheng)就，引發廣大群眾(zhong)共鳴。

同時，各分(fen)會場集中(zhong)開展主題出版物(wu)首發儀式、“紅色(se)(se)文化輕騎兵”、“重溫(wen)紅色(se)(se)記憶”等紅色(se)(se)題材閱(yue)讀互動活動。

吹響集結號，全省321個分會場聯(lian)展聯(lian)動

本屆南(nan)國書香節(jie)進一步深耕(geng)全(quan)(quan)民閱(yue)(yue)讀，厚植文化根基，著力(li)拓寬全(quan)(quan)民參展的幅度、延伸全(quan)(quan)民觀展的廣(guang)度、加大全(quan)(quan)民優(you)惠的力(li)度、掀起全(quan)(quan)民閱(yue)(yue)讀的熱度，立足“挖掘地方(fang)優(you)勢、辦出地方(fang)特色(se)”，在全(quan)(quan)省(sheng)設置321個分會場。

各分會場統(tong)一標識(shi)、統(tong)一宣傳、統(tong)一折扣、統(tong)一氛圍，編(bian)織成一張廣泛(fan)的、立體(ti)的全民(min)閱讀服務網，共(gong)同吹響“2021南國書香節”集結號。

全省分會場分布均衡，全面覆(fu)蓋市(shi)、區（縣），讓廣(guang)大(da)群眾(zhong)(zhong)實現(xian)零距離參展。展覽不僅(jin)注(zhu)(zhu)重主題聚焦，思想(xiang)引領，也(ye)注(zhu)(zhu)重大(da)眾(zhong)(zhong)閱讀(du)，活動(dong)互動(dong)，只(zhi)要廣(guang)大(da)群眾(zhong)(zhong)走進書店，走進圖書館，就可以近距離參與(yu)書香節豐富的閱讀(du)活動(dong)。

全省各地分會(hui)場以新華書店(dian)、特(te)色書店(dian)為(wei)閱讀發散點(dian)，同步(bu)設置“書香優(you)選”精(jing)品出版(ban)物(wu)專(zhuan)柜(ju)、廣東優(you)秀(xiu)出版(ban)物(wu)專(zhuan)柜(ju)、中國出版(ban)集團優(you)秀(xiu)出版(ban)物(wu)專(zhuan)柜(ju)，精(jing)選一批大眾(zhong)(zhong)精(jing)品、暢(chang)銷經(jing)典、嶺南文化(hua)、地方特(te)色讀物(wu)，為(wei)廣大群(qun)眾(zhong)(zhong)提(ti)供閱讀指南。

書店廣(guang)(guang)泛(fan)聯結各行(xing)各業，通過閱讀活動(dong)串聯起機關、學校、社(she)區、企業，從而調動(dong)全省各地廣(guang)(guang)大群眾參與的積極性。

閱讀(du)(du)(du)活(huo)動融合本地(di)特色(se)：廣(guang)州(zhou)市(shi)推出“聲(sheng)入人(ren)心，紅動廣(guang)州(zhou)”——尋找廣(guang)州(zhou)最美(mei)“悅”讀(du)(du)(du)之聲(sheng)紅色(se)經典作品誦讀(du)(du)(du)；深(shen)圳市(shi)舉(ju)(ju)(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)“書(shu)映百年偉業(ye)”黨史學習教育主題(ti)展(zhan)；汕(shan)頭市(shi)舉(ju)(ju)(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)“書(shu)中的鄉村(cun)變(bian)遷(qian)”圖(tu)書(shu)展(zhan)；佛山市(shi)舉(ju)(ju)(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)“閱途，書(shu)與(yu)遠方”基層文(wen)(wen)化巡回展(zhan)；河源市(shi)舉(ju)(ju)(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)盲(mang)人(ren)聽書(shu)、聾啞人(ren)視聽閱讀(du)(du)(du)活(huo)動；梅州(zhou)市(shi)舉(ju)(ju)(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)“南(nan)粵沃土鑄偉業(ye)——中國共產黨在廣(guang)東”圖(tu)片(pian)展(zhan)；惠州(zhou)市(shi)舉(ju)(ju)(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)“不忘初心，傳承薪(xin)火(huo)”主題(ti)閱讀(du)(du)(du)活(huo)動；汕(shan)尾市(shi)舉(ju)(ju)(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)《熱土地(di)上的紅飄(piao)帶》新(xin)書(shu)分(fen)享(xiang)會(hui)(hui)；中山市(shi)舉(ju)(ju)(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)第(di)三(san)屆中山市(shi)經典誦讀(du)(du)(du)活(huo)動線下決賽；江(jiang)門市(shi)舉(ju)(ju)(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)黨史、僑史故事分(fen)享(xiang)會(hui)(hui)和僑鄉特色(se)文(wen)(wen)化展(zhan)示活(huo)動；陽江(jiang)市(shi)舉(ju)(ju)(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)紅色(se)主題(ti)紀錄片(pian)展(zhan)播活(huo)動；湛江(jiang)市(shi)舉(ju)(ju)(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)“唐(tang)詩氣度(du)與(yu)民族(zu)自信”“儒家(jia)修(xiu)身”等主題(ti)文(wen)(wen)化講堂(tang)；茂名市(shi)舉(ju)(ju)(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)“書(shu)香暖山區”捐書(shu)活(huo)動；肇慶(qing)市(shi)舉(ju)(ju)(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)全國“兩優一先”表(biao)彰(zhang)大會(hui)(hui)肇慶(qing)代表(biao)閱讀(du)(du)(du)分(fen)享(xiang)會(hui)(hui)；清(qing)遠市(shi)舉(ju)(ju)(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)“文(wen)(wen)明家(jia)風”書(shu)法巡展(zhan)；潮(chao)州(zhou)市(shi)舉(ju)(ju)(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)“潮(chao)心向黨”潮(chao)州(zhou)黨史印記檔案(an)圖(tu)片(pian)展(zhan)；揭(jie)陽市(shi)舉(ju)(ju)(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)“書(shu)香家(jia)國情”讀(du)(du)(du)書(shu)主題(ti)晚會(hui)(hui)；云浮市(shi)舉(ju)(ju)(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)“書(shu)香鄉村(cun)”公益贈書(shu)活(huo)動。

立(li)面觀書展，線上線下活(huo)動有機融合(he)

隨著閱(yue)讀(du)方式多樣化，南國(guo)(guo)書(shu)(shu)香(xiang)節進一步加強(qiang)線(xian)(xian)上(shang)線(xian)(xian)下(xia)融(rong)合，搭建“南國(guo)(guo)書(shu)(shu)香(xiang)節云(yun)(yun)平臺”，將(jiang)線(xian)(xian)上(shang)展示、線(xian)(xian)上(shang)銷售、線(xian)(xian)上(shang)活(huo)動、線(xian)(xian)上(shang)公益和線(xian)(xian)下(xia)活(huo)動有機融(rong)合。廣大群(qun)眾不僅可以到分會場線(xian)(xian)下(xia)參展，也(ye)可以通過南國(guo)(guo)書(shu)(shu)香(xiang)節小程序(xu)(xu)、羊城書(shu)(shu)展小程序(xu)(xu)，在(zai)云(yun)(yun)端同(tong)享優惠(hui)購書(shu)(shu)、參與閱(yue)讀(du)活(huo)動。

主題出(chu)版(ban)物(wu)展(zhan)銷(xiao)(xiao)、“書(shu)香(xiang)優(you)選”精品出(chu)版(ban)物(wu)展(zhan)銷(xiao)(xiao)、廣(guang)東優(you)秀(xiu)出(chu)版(ban)物(wu)展(zhan)銷(xiao)(xiao)、中國出(chu)版(ban)集(ji)團優(you)秀(xiu)出(chu)版(ban)物(wu)展(zhan)銷(xiao)(xiao)將在“南(nan)國書(shu)香(xiang)節(jie)”小(xiao)程(cheng)序同(tong)步(bu)上(shang)線(xian)(xian)(xian)(xian)，全省分(fen)會場(chang)同(tong)步(bu)開設線(xian)(xian)(xian)(xian)上(shang)購書(shu)平臺(tai)，重點依托(tuo)“新華通(tong)讀”小(xiao)程(cheng)序，供全省廣(guang)大(da)群眾(zhong)在線(xian)(xian)(xian)(xian)購書(shu)；同(tong)時，數(shu)十場(chang)新書(shu)分(fen)享會、論(lun)壇沙龍、閱(yue)讀活(huo)動將進(jin)行線(xian)(xian)(xian)(xian)上(shang)直播，并通(tong)過南(nan)國書(shu)香(xiang)節(jie)小(xiao)程(cheng)序全面發布(bu)，讓(rang)廣(guang)大(da)群眾(zhong)打(da)破距(ju)離(li)界限，實(shi)現線(xian)(xian)(xian)(xian)上(shang)參展(zhan)。

今年南國書(shu)(shu)(shu)香(xiang)(xiang)節開啟云互動(dong)，打造“小(xiao)書(shu)(shu)(shu)房，大世界”云平臺，百位(wei)名(ming)人(ren)作(zuo)家走進自(zi)己(ji)的(de)書(shu)(shu)(shu)房或特(te)色書(shu)(shu)(shu)店，通(tong)過云互動(dong)，向廣(guang)(guang)大群(qun)眾推薦好書(shu)(shu)(shu)，共同參與書(shu)(shu)(shu)香(xiang)(xiang)節。來自(zi)廣(guang)(guang)東本(ben)土的(de)近百名(ming)文化名(ming)人(ren)、專家學者、作(zuo)家、閱讀推廣(guang)(guang)人(ren)將下(xia)沉到(dao)全省分會場開展活動(dong)，通(tong)過講(jiang)座、對談、沙(sha)龍、簽售等(deng)形式，圍繞(rao)紅(hong)色題(ti)材、嶺南文化、親(qin)子教育、生(sheng)活方式等(deng)內容，深入書(shu)(shu)(shu)店一線(xian)，與廣(guang)(guang)大群(qun)眾面對面交流。

優惠遍基層(ceng)，多(duo)措(cuo)并舉提高惠民滲透力

今年南國書香節繼續發(fa)揮“全民閱讀(du)(du)主陣地(di)”作用，向(xiang)全省廣大群眾(zhong)推出便(bian)民惠(hui)民舉措，通過文化(hua)惠(hui)民助推全民閱讀(du)(du)。全省分會場(chang)同步推出全場(chang)圖(tu)書八折(zhe)優惠(hui)，“書香之夜”專場(chang)圖(tu)書限時七折(zhe)優惠(hui)。

全省各地分會(hui)(hui)場推出多項惠(hui)(hui)民活動。在(zai)(zai)廣(guang)州(zhou)分會(hui)(hui)場，讀者(zhe)到指定(ding)書(shu)(shu)店(dian)(dian)(dian)（四閱書(shu)(shu)店(dian)(dian)(dian)·東湖店(dian)(dian)(dian)、四閱書(shu)(shu)店(dian)(dian)(dian)·琶(pa)洲店(dian)(dian)(dian)、楠(nan)楓書(shu)(shu)院、新(xin)塘(tang)書(shu)(shu)城(cheng)、江高書(shu)(shu)城(cheng)、北(bei)京(jing)路教(jiao)材書(shu)(shu)店(dian)(dian)(dian)、吾悅(yue)青年文化(hua)空間）購(gou)書(shu)(shu)，除享(xiang)(xiang)受(shou)(shou)8折(zhe)優(you)惠(hui)(hui)以外，還(huan)可疊加享(xiang)(xiang)受(shou)(shou)工(gong)(gong)銀專項優(you)惠(hui)(hui)。讀者(zhe)使(shi)用(yong)(yong)工(gong)(gong)銀e生活APP掃碼支付(fu)（需綁(bang)定(ding)廣(guang)州(zhou)地區(qu)工(gong)(gong)銀信用(yong)(yong)卡），可享(xiang)(xiang)5折(zhe)優(you)惠(hui)(hui)，最高單(dan)筆優(you)惠(hui)(hui)金額(e)可達(da)50元。活動期間每位讀者(zhe)可享(xiang)(xiang)受(shou)(shou)2次(ci)優(you)惠(hui)(hui)，優(you)惠(hui)(hui)名額(e)有限(xian)，先到先得。在(zai)(zai)“羊城(cheng)書(shu)(shu)展”小程序，將上線“清空100位讀者(zhe)購(gou)物車”活動，連續10天隨機抽取(qu)10位提供(gong)限(xian)額(e)500元范圍內(nei)清空購(gou)物車的免單(dan)福利，實實在(zai)(zai)在(zai)(zai)優(you)惠(hui)(hui)于(yu)民。

在中(zhong)山分會場，“中(zhong)山書(shu)(shu)(shu)(shu)(shu)展”云平臺將(jiang)發放15萬(wan)電子(zi)(zi)購(gou)書(shu)(shu)(shu)(shu)(shu)券；江(jiang)門(men)分會場則通過(guo)“文化惠民(min)，云上(shang)共享”黨史答題抽獎(jiang)小(xiao)程(cheng)序發放8萬(wan)元電子(zi)(zi)購(gou)書(shu)(shu)(shu)(shu)(shu)券；湛江(jiang)分會場將(jiang)通過(guo)“嶺南書(shu)(shu)(shu)(shu)(shu)香(xiang)”微信公眾號(hao)、“視(shi)聽湛江(jiang)”APP、“湛江(jiang)發布(bu)”微信公眾號(hao)等平臺發放10萬(wan)元電子(zi)(zi)購(gou)書(shu)(shu)(shu)(shu)(shu)券；茂(mao)名分會場則向當地(di)新華書(shu)(shu)(shu)(shu)(shu)店、市圖(tu)書(shu)(shu)(shu)(shu)(shu)館及市區4家民(min)營書(shu)(shu)(shu)(shu)(shu)店的讀者發放10萬(wan)元購(gou)書(shu)(shu)(shu)(shu)(shu)券；云浮分會場將(jiang)通過(guo)“云報商城”派發電子(zi)(zi)購(gou)書(shu)(shu)(shu)(shu)(shu)券，同時派發紙質購(gou)書(shu)(shu)(shu)(shu)(shu)券，總額10萬(wan)元。

公(gong)益暖人心，形式創新助推(tui)閱讀服務多(duo)元化

書(shu)(shu)(shu)香節(jie)期間，廣州(zhou)(zhou)市(shi)(shi)(shi)(shi)(shi)(shi)、深圳市(shi)(shi)(shi)(shi)(shi)(shi)、佛山市(shi)(shi)(shi)(shi)(shi)(shi)、韶關市(shi)(shi)(shi)(shi)(shi)(shi)、河源市(shi)(shi)(shi)(shi)(shi)(shi)、梅(mei)州(zhou)(zhou)市(shi)(shi)(shi)(shi)(shi)(shi)、惠州(zhou)(zhou)市(shi)(shi)(shi)(shi)(shi)(shi)、東(dong)莞(guan)市(shi)(shi)(shi)(shi)(shi)(shi)、中山市(shi)(shi)(shi)(shi)(shi)(shi)、江門(men)市(shi)(shi)(shi)(shi)(shi)(shi)、湛江市(shi)(shi)(shi)(shi)(shi)(shi)、茂(mao)名市(shi)(shi)(shi)(shi)(shi)(shi)、肇慶市(shi)(shi)(shi)(shi)(shi)(shi)、清遠市(shi)(shi)(shi)(shi)(shi)(shi)、潮州(zhou)(zhou)市(shi)(shi)(shi)(shi)(shi)(shi)、揭(jie)陽市(shi)(shi)(shi)(shi)(shi)(shi)的(de)市(shi)(shi)(shi)(shi)(shi)(shi)、縣(xian)公(gong)共圖(tu)書(shu)(shu)(shu)館(guan)(guan)與當地新華書(shu)(shu)(shu)店聯合舉(ju)辦“你選書(shu)(shu)(shu)，我買單”活動，凡持(chi)有(you)當地圖(tu)書(shu)(shu)(shu)館(guan)(guan)借閱卡(ka)的(de)廣大群眾，憑借閱卡(ka)可在當地指(zhi)定書(shu)(shu)(shu)店或圖(tu)書(shu)(shu)(shu)館(guan)(guan)自選圖(tu)書(shu)(shu)(shu)進行借閱。

今年，鄉鎮流(liu)動(dong)(dong)售書(shu)(shu)(shu)活動(dong)(dong)成為(wei)南國書(shu)(shu)(shu)香(xiang)節的重點公益(yi)活動(dong)(dong)，各(ge)地分會場將在全省鄉鎮輪流(liu)開展(zhan)流(liu)動(dong)(dong)售書(shu)(shu)(shu)活動(dong)(dong)，鄉鎮流(liu)動(dong)(dong)售書(shu)(shu)(shu)活動(dong)(dong)由各(ge)市縣新(xin)(xin)華(hua)書(shu)(shu)(shu)店具體(ti)開展(zhan)，潮南購書(shu)(shu)(shu)中(zhong)(zhong)(zhong)心(xin)(xin)(xin)、博羅書(shu)(shu)(shu)城(cheng)、陽山購書(shu)(shu)(shu)中(zhong)(zhong)(zhong)心(xin)(xin)(xin)、江(jiang)門購書(shu)(shu)(shu)中(zhong)(zhong)(zhong)心(xin)(xin)(xin)、連州購書(shu)(shu)(shu)中(zhong)(zhong)(zhong)心(xin)(xin)(xin)、江(jiang)南購書(shu)(shu)(shu)中(zhong)(zhong)(zhong)心(xin)(xin)(xin)、新(xin)(xin)興購書(shu)(shu)(shu)中(zhong)(zhong)(zhong)心(xin)(xin)(xin)等數十家新(xin)(xin)華(hua)書(shu)(shu)(shu)店，將陸(lu)續舉(ju)辦流(liu)動(dong)(dong)售書(shu)(shu)(shu)，把“鄉鎮流(liu)動(dong)(dong)售書(shu)(shu)(shu)車”開到偏遠鄉鎮，滿足農村群(qun)眾精神文(wen)化需(xu)求(qiu)，助力鄉村文(wen)化振興。

防控不放松，守好成果(guo)營造安全參展環境