2021南國書(shu)香節于(yu)8月20-30日舉辦(ban)。在(zai)常(chang)態化(hua)(hua)(hua)(hua)疫情防控下，本(ben)屆南國書(shu)香節采用“線(xian)(xian)(xian)上(shang)線(xian)(xian)(xian)下結(jie)合、全省各(ge)級聯(lian)動(dong)(dong)、分散(san)同期辦(ban)展”的形式開展，全省范圍內設立的321個(ge)分會場(chang)(chang)將(jiang)同頻共(gong)振，聯(lian)袂唱響閱讀協奏曲——超20萬(wan)種(zhong)參(can)展圖書(shu)線(xian)(xian)(xian)上(shang)線(xian)(xian)(xian)下同步展示，200多名文(wen)化(hua)(hua)(hua)(hua)名家或踏足南粵，或做客云端，464場(chang)(chang)次文(wen)化(hua)(hua)(hua)(hua)活動(dong)(dong)潤澤嶺南，一(yi)場(chang)(chang)大眾(zhong)化(hua)(hua)(hua)(hua)、多元化(hua)(hua)(hua)(hua)、立體化(hua)(hua)(hua)(hua)的文(wen)化(hua)(hua)(hua)(hua)盛(sheng)宴(yan)將(jiang)在(zai)八月盛(sheng)夏掀起滿城書(shu)香。

聚焦新時代，透過(guo)出版看百年輝煌成(cheng)就

今年(nian)是中(zhong)國(guo)共產黨成(cheng)立100周年(nian)，也是我國(guo)進入(ru)“十四五”規劃(hua)、乘勢而上開啟全(quan)面建設社會主義現代化國(guo)家新征程(cheng)、向第二個百(bai)年(nian)奮斗目標進軍的開局之年(nian)。

2021南國(guo)書香節以“閱讀點亮(liang)前行的路”為(wei)年(nian)度(du)口號，匯(hui)集主題出(chu)版重點出(chu)版物(wu)，在全省范圍(wei)內集中(zhong)展(zhan)(zhan)示展(zhan)(zhan)銷習近平新(xin)時代中(zhong)國(guo)特色(se)社會主義思想出(chu)版成果(guo)，重點展(zhan)(zhan)示黨史(shi)、新(xin)中(zhong)國(guo)史(shi)、改革(ge)開放史(shi)、社會主義發(fa)展(zhan)(zhan)史(shi)等(deng)主題出(chu)版物(wu)，展(zhan)(zhan)示弘揚(yang)民(min)族精(jing)神、歌(ge)頌改革(ge)成果(guo)、宣傳(chuan)典型事跡的優秀作(zuo)品，為(wei)廣大群(qun)眾呈現有高度(du)、有深度(du)的主題佳(jia)作(zuo)。

全(quan)省分會場同步設立“主(zhu)題(ti)(ti)出(chu)版物(wu)專柜”，開啟線下(xia)聯(lian)展(zhan)(zhan)(zhan)，筑成百(bai)店(dian)百(bai)部紅色經典圖書獻(xian)禮(li)方陣，集中展(zhan)(zhan)(zhan)示展(zhan)(zhan)(zhan)銷《習近(jin)平談治國理政(zheng)》《中國共(gong)產黨(dang)簡(jian)史》《新征程(cheng)(cheng)面對面》等重(zhong)大(da)主(zhu)題(ti)(ti)出(chu)版物(wu)和黨(dang)史學習教育(yu)讀物(wu)，全(quan)面展(zhan)(zhan)(zhan)示進入(ru)新時代黨(dang)和國家各項事業取(qu)得的歷史性成就(jiu)、發(fa)生的歷史性變革(ge)，回顧百(bai)年歷程(cheng)(cheng)，展(zhan)(zhan)(zhan)現輝煌成就(jiu)，引發(fa)廣大(da)群眾共(gong)鳴。

同時，各分會場集中開展(zhan)主題出版(ban)物首發儀(yi)式、“紅(hong)色(se)文化輕(qing)騎兵”、“重溫紅(hong)色(se)記憶”等紅(hong)色(se)題材(cai)閱讀互動活動。

吹響集結號，全省321個(ge)分會場聯展(zhan)聯動(dong)

本屆南(nan)國(guo)書香節進一(yi)步深耕全(quan)民(min)(min)(min)閱(yue)讀，厚植文化根基，著力(li)拓寬(kuan)全(quan)民(min)(min)(min)參展的幅(fu)度、延(yan)伸全(quan)民(min)(min)(min)觀展的廣(guang)度、加大全(quan)民(min)(min)(min)優惠的力(li)度、掀起(qi)全(quan)民(min)(min)(min)閱(yue)讀的熱度，立足“挖掘地方(fang)優勢(shi)、辦出地方(fang)特色”，在全(quan)省設置321個(ge)分會場。

各(ge)分會場統(tong)一(yi)標識(shi)、統(tong)一(yi)宣傳、統(tong)一(yi)折扣、統(tong)一(yi)氛圍，編織成一(yi)張廣泛的(de)、立體的(de)全民閱讀服務(wu)網(wang)，共同(tong)吹響“2021南國(guo)書(shu)香節”集結(jie)號(hao)。

全省分會(hui)場分布均衡，全面覆蓋市(shi)、區(qu)（縣），讓廣大群眾(zhong)實現零距(ju)離參展。展覽不僅注重(zhong)主題聚焦，思想(xiang)引(yin)領，也注重(zhong)大眾(zhong)閱讀(du)，活(huo)動互動，只要廣大群眾(zhong)走進書(shu)店，走進圖書(shu)館，就可以近距(ju)離參與書(shu)香節(jie)豐富的(de)閱讀(du)活(huo)動。

全省各地分(fen)會場以新(xin)華書店、特色(se)書店為閱(yue)讀(du)發散點，同(tong)步設置“書香優(you)選(xuan)”精品(pin)出(chu)(chu)(chu)版物專柜、廣東優(you)秀(xiu)出(chu)(chu)(chu)版物專柜、中國出(chu)(chu)(chu)版集團優(you)秀(xiu)出(chu)(chu)(chu)版物專柜，精選(xuan)一批大眾精品(pin)、暢銷(xiao)經典(dian)、嶺(ling)南文化、地方特色(se)讀(du)物，為廣大群眾提供閱(yue)讀(du)指南。

書店廣泛(fan)聯(lian)結各行各業，通過閱讀活動(dong)串聯(lian)起機關、學校、社區、企業，從而(er)調(diao)動(dong)全省各地(di)廣大(da)群眾(zhong)參(can)與的積(ji)極性。

閱(yue)讀活(huo)動(dong)融合本地特(te)色(se)：廣州(zhou)市(shi)推出“聲入人心(xin)，紅(hong)動(dong)廣州(zhou)”——尋找廣州(zhou)最美“悅”讀之聲紅(hong)色(se)經(jing)典作品(pin)誦讀；深圳市(shi)舉(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)(ban)“書(shu)(shu)(shu)映百年偉業(ye)”黨(dang)(dang)史學習教育主(zhu)(zhu)題(ti)展(zhan)(zhan)；汕頭市(shi)舉(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)(ban)“書(shu)(shu)(shu)中(zhong)(zhong)的鄉(xiang)村變遷”圖書(shu)(shu)(shu)展(zhan)(zhan)；佛(fo)山(shan)市(shi)舉(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)(ban)“閱(yue)途，書(shu)(shu)(shu)與(yu)遠(yuan)方”基層文化巡回(hui)展(zhan)(zhan)；河(he)源市(shi)舉(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)(ban)盲(mang)人聽(ting)書(shu)(shu)(shu)、聾啞人視(shi)聽(ting)閱(yue)讀活(huo)動(dong)；梅州(zhou)市(shi)舉(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)(ban)“南粵沃土鑄偉業(ye)——中(zhong)(zhong)國共產黨(dang)(dang)在廣東(dong)”圖片展(zhan)(zhan)；惠州(zhou)市(shi)舉(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)(ban)“不忘初(chu)心(xin)，傳承薪火”主(zhu)(zhu)題(ti)閱(yue)讀活(huo)動(dong)；汕尾市(shi)舉(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)(ban)《熱土地上的紅(hong)飄帶》新(xin)書(shu)(shu)(shu)分享(xiang)(xiang)會(hui)；中(zhong)(zhong)山(shan)市(shi)舉(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)(ban)第三屆中(zhong)(zhong)山(shan)市(shi)經(jing)典誦讀活(huo)動(dong)線下(xia)決賽；江門市(shi)舉(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)(ban)黨(dang)(dang)史、僑史故事分享(xiang)(xiang)會(hui)和僑鄉(xiang)特(te)色(se)文化展(zhan)(zhan)示活(huo)動(dong)；陽江市(shi)舉(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)(ban)紅(hong)色(se)主(zhu)(zhu)題(ti)紀錄片展(zhan)(zhan)播活(huo)動(dong)；湛江市(shi)舉(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)(ban)“唐(tang)詩氣度與(yu)民(min)族自信”“儒(ru)家修身”等(deng)主(zhu)(zhu)題(ti)文化講堂；茂名市(shi)舉(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)(ban)“書(shu)(shu)(shu)香暖(nuan)山(shan)區”捐書(shu)(shu)(shu)活(huo)動(dong)；肇(zhao)慶(qing)市(shi)舉(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)(ban)全國“兩優一(yi)先”表彰(zhang)大會(hui)肇(zhao)慶(qing)代表閱(yue)讀分享(xiang)(xiang)會(hui)；清(qing)遠(yuan)市(shi)舉(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)(ban)“文明家風”書(shu)(shu)(shu)法巡展(zhan)(zhan)；潮(chao)(chao)州(zhou)市(shi)舉(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)(ban)“潮(chao)(chao)心(xin)向(xiang)黨(dang)(dang)”潮(chao)(chao)州(zhou)黨(dang)(dang)史印記檔案圖片展(zhan)(zhan)；揭陽市(shi)舉(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)(ban)“書(shu)(shu)(shu)香家國情”讀書(shu)(shu)(shu)主(zhu)(zhu)題(ti)晚(wan)會(hui)；云浮市(shi)舉(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)(ban)“書(shu)(shu)(shu)香鄉(xiang)村”公益贈書(shu)(shu)(shu)活(huo)動(dong)。

立面(mian)觀書展，線(xian)上線(xian)下活動有機融合

隨著閱讀方(fang)式多(duo)樣化(hua)，南國(guo)書(shu)(shu)香(xiang)節(jie)進(jin)一步加強線(xian)(xian)(xian)上線(xian)(xian)(xian)下(xia)融合(he)，搭建(jian)“南國(guo)書(shu)(shu)香(xiang)節(jie)云平(ping)臺(tai)”，將線(xian)(xian)(xian)上展(zhan)示、線(xian)(xian)(xian)上銷售、線(xian)(xian)(xian)上活動、線(xian)(xian)(xian)上公益和線(xian)(xian)(xian)下(xia)活動有機(ji)融合(he)。廣大群眾不僅可以到分(fen)會場線(xian)(xian)(xian)下(xia)參(can)展(zhan)，也可以通過南國(guo)書(shu)(shu)香(xiang)節(jie)小(xiao)程序、羊城書(shu)(shu)展(zhan)小(xiao)程序，在云端同享優惠(hui)購書(shu)(shu)、參(can)與閱讀活動。

主題出(chu)版物(wu)展(zhan)銷、“書香優選”精品出(chu)版物(wu)展(zhan)銷、廣東優秀出(chu)版物(wu)展(zhan)銷、中國出(chu)版集團優秀出(chu)版物(wu)展(zhan)銷將在“南國書香節(jie)”小程序(xu)同步(bu)上線(xian)，全省分(fen)會場(chang)(chang)同步(bu)開設線(xian)上購書平臺，重點依托“新華通讀”小程序(xu)，供全省廣大群眾在線(xian)購書；同時(shi)，數十場(chang)(chang)新書分(fen)享會、論壇沙龍、閱讀活動將進行線(xian)上直(zhi)播，并通過南國書香節(jie)小程序(xu)全面發布(bu)，讓(rang)廣大群眾打破距離界限，實(shi)現線(xian)上參展(zhan)。

今年南(nan)國書香節(jie)開(kai)啟云(yun)(yun)互(hu)動(dong)，打(da)造“小書房，大(da)(da)世(shi)界”云(yun)(yun)平臺，百(bai)位名人作(zuo)家走(zou)進自(zi)己(ji)的書房或特色書店，通過(guo)云(yun)(yun)互(hu)動(dong)，向(xiang)廣大(da)(da)群(qun)眾推薦好書，共同參與書香節(jie)。來自(zi)廣東(dong)本土的近百(bai)名文化名人、專家學者(zhe)、作(zuo)家、閱讀推廣人將下(xia)沉到全省分會(hui)場開(kai)展活動(dong)，通過(guo)講座、對(dui)(dui)談、沙龍、簽售等形式，圍繞紅色題材、嶺(ling)南(nan)文化、親(qin)子教育(yu)、生(sheng)活方式等內容，深入書店一線，與廣大(da)(da)群(qun)眾面(mian)對(dui)(dui)面(mian)交(jiao)流。

優(you)惠遍基層，多措并舉提高(gao)惠民滲透力

今年南國書香節繼(ji)續發揮“全民(min)閱讀主陣(zhen)地”作用，向(xiang)全省廣大群眾推(tui)出便民(min)惠(hui)(hui)民(min)舉(ju)措(cuo)，通過(guo)文(wen)化惠(hui)(hui)民(min)助(zhu)推(tui)全民(min)閱讀。全省分會場同步推(tui)出全場圖書八折優(you)惠(hui)(hui)，“書香之夜”專場圖書限時七折優(you)惠(hui)(hui)。

全省各地(di)分(fen)會場推(tui)出(chu)多項(xiang)惠(hui)(hui)民(min)活(huo)動。在廣州(zhou)分(fen)會場，讀者(zhe)到(dao)指定書(shu)店(dian)（四閱書(shu)店(dian)·東湖店(dian)、四閱書(shu)店(dian)·琶洲店(dian)、楠(nan)楓書(shu)院、新塘書(shu)城(cheng)、江高書(shu)城(cheng)、北京路教材(cai)書(shu)店(dian)、吾悅青年文化(hua)空(kong)(kong)間）購(gou)(gou)書(shu)，除享受(shou)8折優(you)(you)(you)惠(hui)(hui)以外(wai)，還可(ke)疊(die)加享受(shou)工銀(yin)專項(xiang)優(you)(you)(you)惠(hui)(hui)。讀者(zhe)使用(yong)工銀(yin)e生(sheng)活(huo)APP掃碼支(zhi)付（需綁(bang)定廣州(zhou)地(di)區(qu)工銀(yin)信(xin)用(yong)卡(ka)），可(ke)享5折優(you)(you)(you)惠(hui)(hui)，最高單筆(bi)優(you)(you)(you)惠(hui)(hui)金額可(ke)達50元。活(huo)動期間每位(wei)讀者(zhe)可(ke)享受(shou)2次優(you)(you)(you)惠(hui)(hui)，優(you)(you)(you)惠(hui)(hui)名額有限(xian)，先(xian)到(dao)先(xian)得(de)。在“羊城(cheng)書(shu)展”小(xiao)程序，將上線“清空(kong)(kong)100位(wei)讀者(zhe)購(gou)(gou)物車”活(huo)動，連續10天隨機(ji)抽取(qu)10位(wei)提供(gong)限(xian)額500元范(fan)圍內清空(kong)(kong)購(gou)(gou)物車的免單福利，實(shi)實(shi)在在優(you)(you)(you)惠(hui)(hui)于民(min)。

在中山(shan)分會場(chang)(chang)，“中山(shan)書(shu)(shu)(shu)(shu)展”云(yun)平臺(tai)將(jiang)發放(fang)15萬(wan)電(dian)(dian)子(zi)(zi)購書(shu)(shu)(shu)(shu)券；江(jiang)門分會場(chang)(chang)則通過(guo)“文化惠民，云(yun)上共享”黨(dang)史答題(ti)抽獎小程序(xu)發放(fang)8萬(wan)元(yuan)電(dian)(dian)子(zi)(zi)購書(shu)(shu)(shu)(shu)券；湛江(jiang)分會場(chang)(chang)將(jiang)通過(guo)“嶺南書(shu)(shu)(shu)(shu)香(xiang)”微信公眾號、“視聽湛江(jiang)”APP、“湛江(jiang)發布”微信公眾號等平臺(tai)發放(fang)10萬(wan)元(yuan)電(dian)(dian)子(zi)(zi)購書(shu)(shu)(shu)(shu)券；茂名分會場(chang)(chang)則向(xiang)當地新(xin)華書(shu)(shu)(shu)(shu)店、市(shi)圖書(shu)(shu)(shu)(shu)館及市(shi)區4家民營書(shu)(shu)(shu)(shu)店的讀者發放(fang)10萬(wan)元(yuan)購書(shu)(shu)(shu)(shu)券；云(yun)浮(fu)分會場(chang)(chang)將(jiang)通過(guo)“云(yun)報(bao)商城”派發電(dian)(dian)子(zi)(zi)購書(shu)(shu)(shu)(shu)券，同(tong)時派發紙(zhi)質購書(shu)(shu)(shu)(shu)券，總額(e)10萬(wan)元(yuan)。

公益(yi)暖(nuan)人心，形式創新助推閱(yue)讀服務多元(yuan)化

書香節期間，廣(guang)州市(shi)(shi)、深圳市(shi)(shi)、佛山市(shi)(shi)、韶關市(shi)(shi)、河源市(shi)(shi)、梅州市(shi)(shi)、惠州市(shi)(shi)、東(dong)莞市(shi)(shi)、中山市(shi)(shi)、江門市(shi)(shi)、湛(zhan)江市(shi)(shi)、茂名市(shi)(shi)、肇慶市(shi)(shi)、清遠市(shi)(shi)、潮州市(shi)(shi)、揭(jie)陽市(shi)(shi)的(de)市(shi)(shi)、縣公共圖書館(guan)與當(dang)地新(xin)華書店聯合舉辦“你選書，我買單”活動，凡持有(you)當(dang)地圖書館(guan)借(jie)閱卡(ka)的(de)廣(guang)大群眾，憑借(jie)閱卡(ka)可在當(dang)地指定書店或圖書館(guan)自選圖書進行借(jie)閱。

今年，鄉(xiang)鎮(zhen)流動(dong)售(shou)(shou)(shou)書(shu)(shu)(shu)活(huo)動(dong)成為南(nan)(nan)國書(shu)(shu)(shu)香節的重點公益活(huo)動(dong)，各(ge)地分會場將(jiang)在(zai)全省鄉(xiang)鎮(zhen)輪流開(kai)展流動(dong)售(shou)(shou)(shou)書(shu)(shu)(shu)活(huo)動(dong)，鄉(xiang)鎮(zhen)流動(dong)售(shou)(shou)(shou)書(shu)(shu)(shu)活(huo)動(dong)由(you)各(ge)市縣新華書(shu)(shu)(shu)店(dian)具體開(kai)展，潮南(nan)(nan)購(gou)書(shu)(shu)(shu)中(zhong)心(xin)(xin)、博羅書(shu)(shu)(shu)城、陽山購(gou)書(shu)(shu)(shu)中(zhong)心(xin)(xin)、江(jiang)門購(gou)書(shu)(shu)(shu)中(zhong)心(xin)(xin)、連州購(gou)書(shu)(shu)(shu)中(zhong)心(xin)(xin)、江(jiang)南(nan)(nan)購(gou)書(shu)(shu)(shu)中(zhong)心(xin)(xin)、新興(xing)購(gou)書(shu)(shu)(shu)中(zhong)心(xin)(xin)等數十(shi)家新華書(shu)(shu)(shu)店(dian)，將(jiang)陸續舉辦流動(dong)售(shou)(shou)(shou)書(shu)(shu)(shu)，把“鄉(xiang)鎮(zhen)流動(dong)售(shou)(shou)(shou)書(shu)(shu)(shu)車”開(kai)到偏遠鄉(xiang)鎮(zhen)，滿足農村群(qun)眾精神文化(hua)需求(qiu)，助力鄉(xiang)村文化(hua)振興(xing)。

防(fang)控不放松，守好成果營造(zao)安全參(can)展(zhan)環境