2021南(nan)國(guo)書香節于8月20-30日舉辦(ban)。在(zai)常態化(hua)(hua)(hua)疫情防(fang)控下(xia)，本(ben)屆南(nan)國(guo)書香節采用“線上(shang)線下(xia)結合、全省各級聯動、分散同期(qi)辦(ban)展(zhan)”的(de)形式(shi)開展(zhan)，全省范圍內設立(li)的(de)321個分會場將同頻共振，聯袂(mei)唱響(xiang)閱讀(du)協(xie)奏曲——超(chao)20萬(wan)種(zhong)參展(zhan)圖(tu)書線上(shang)線下(xia)同步展(zhan)示，200多(duo)(duo)名文化(hua)(hua)(hua)名家或踏足南(nan)粵(yue)，或做(zuo)客云端，464場次(ci)文化(hua)(hua)(hua)活動潤澤嶺(ling)南(nan)，一場大眾化(hua)(hua)(hua)、多(duo)(duo)元化(hua)(hua)(hua)、立(li)體(ti)化(hua)(hua)(hua)的(de)文化(hua)(hua)(hua)盛宴將在(zai)八月盛夏掀起(qi)滿城書香。

聚焦新時代，透過出版(ban)看百年輝煌成就

今年(nian)(nian)是(shi)中國(guo)共產(chan)黨(dang)成立100周年(nian)(nian)，也是(shi)我國(guo)進入(ru)“十四五”規(gui)劃、乘勢而上開啟全面建(jian)設(she)社會主義現代(dai)化(hua)國(guo)家新征程、向(xiang)第二個百年(nian)(nian)奮斗目(mu)標(biao)進軍的開局之年(nian)(nian)。

2021南國書香(xiang)節以(yi)“閱讀點亮前行的路”為年度(du)口號(hao)，匯集(ji)主(zhu)題(ti)(ti)出(chu)(chu)版(ban)重點出(chu)(chu)版(ban)物(wu)，在全(quan)省范(fan)圍內集(ji)中(zhong)展(zhan)示(shi)展(zhan)銷習(xi)近平新時代中(zhong)國特色社會主(zhu)義思想出(chu)(chu)版(ban)成果(guo)，重點展(zhan)示(shi)黨史(shi)(shi)(shi)、新中(zhong)國史(shi)(shi)(shi)、改(gai)革開(kai)放史(shi)(shi)(shi)、社會主(zhu)義發展(zhan)史(shi)(shi)(shi)等主(zhu)題(ti)(ti)出(chu)(chu)版(ban)物(wu)，展(zhan)示(shi)弘揚民(min)族精神(shen)、歌頌改(gai)革成果(guo)、宣傳典型事(shi)跡的優秀作品，為廣大群眾呈現(xian)有高度(du)、有深(shen)度(du)的主(zhu)題(ti)(ti)佳作。

全(quan)省分會場同(tong)步設立“主題出版物專柜”，開啟線(xian)下聯(lian)展，筑成百店百部(bu)紅色經典圖書獻禮(li)方陣，集中(zhong)展示展銷《習(xi)近平(ping)談治國理政》《中(zhong)國共產黨簡史(shi)》《新(xin)征程面對面》等重大主題出版物和(he)黨史(shi)學習(xi)教育(yu)讀物，全(quan)面展示進入新(xin)時代黨和(he)國家各項事業取得(de)的歷史(shi)性(xing)成就、發(fa)生的歷史(shi)性(xing)變革，回顧百年歷程，展現輝煌成就，引發(fa)廣(guang)大群眾共鳴。

同時，各(ge)分會(hui)場(chang)集中(zhong)開展主題(ti)出(chu)版物(wu)首(shou)發儀式(shi)、“紅色(se)文化輕騎兵(bing)”、“重溫(wen)紅色(se)記憶”等紅色(se)題(ti)材閱讀互動活動。

吹響集結號，全省321個分會場聯展聯動

本屆南國書香(xiang)節進一步深耕全民(min)(min)(min)閱讀(du)，厚植文化根基(ji)，著力(li)拓寬全民(min)(min)(min)參(can)展的(de)幅度、延伸(shen)全民(min)(min)(min)觀展的(de)廣(guang)度、加(jia)大全民(min)(min)(min)優(you)惠的(de)力(li)度、掀起全民(min)(min)(min)閱讀(du)的(de)熱度，立足“挖(wa)掘(jue)地方優(you)勢、辦(ban)出(chu)地方特色”，在全省設置321個分會(hui)場。

各分會場統(tong)(tong)一(yi)標識、統(tong)(tong)一(yi)宣(xuan)傳、統(tong)(tong)一(yi)折扣、統(tong)(tong)一(yi)氛圍(wei)，編(bian)織成一(yi)張(zhang)廣泛的、立體(ti)的全民閱(yue)讀服務網，共同吹響“2021南國書香節”集結號。

全省分會場分布均(jun)衡，全面(mian)覆蓋(gai)市、區（縣），讓廣(guang)大群眾(zhong)實現(xian)零距離(li)參展。展覽不僅注重主(zhu)題聚焦，思想引領，也注重大眾(zhong)閱(yue)讀，活動互動，只要(yao)廣(guang)大群眾(zhong)走進書(shu)(shu)店(dian)，走進圖書(shu)(shu)館，就(jiu)可以(yi)近距離(li)參與(yu)書(shu)(shu)香節豐富的閱(yue)讀活動。

全省各地(di)分會場以新華(hua)書(shu)店、特(te)色(se)書(shu)店為閱(yue)讀(du)(du)發散點，同步(bu)設置(zhi)“書(shu)香優(you)選”精(jing)(jing)品(pin)出(chu)(chu)版物(wu)專柜、廣(guang)東優(you)秀出(chu)(chu)版物(wu)專柜、中國(guo)出(chu)(chu)版集團優(you)秀出(chu)(chu)版物(wu)專柜，精(jing)(jing)選一批大眾精(jing)(jing)品(pin)、暢銷經典(dian)、嶺南文化、地(di)方(fang)特(te)色(se)讀(du)(du)物(wu)，為廣(guang)大群眾提供閱(yue)讀(du)(du)指南。

書店廣泛聯結各(ge)行各(ge)業(ye)(ye)，通過閱(yue)讀活(huo)動(dong)(dong)串聯起機(ji)關、學校(xiao)、社區、企業(ye)(ye)，從而調動(dong)(dong)全省各(ge)地廣大群眾參與的積極性。

閱(yue)讀活(huo)(huo)(huo)動(dong)融合本地(di)特色(se)(se)：廣州市(shi)(shi)(shi)推出“聲(sheng)入人(ren)心(xin)，紅動(dong)廣州”——尋(xun)找廣州最美“悅”讀之聲(sheng)紅色(se)(se)經典作品誦讀；深圳市(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)“書(shu)(shu)映(ying)百年(nian)偉業(ye)”黨(dang)史學(xue)習教育主題(ti)展；汕頭市(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)“書(shu)(shu)中(zhong)的鄉村變遷(qian)”圖書(shu)(shu)展；佛山(shan)市(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)“閱(yue)途，書(shu)(shu)與遠方”基層(ceng)文(wen)化(hua)巡回展；河源(yuan)市(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)盲人(ren)聽(ting)書(shu)(shu)、聾啞人(ren)視聽(ting)閱(yue)讀活(huo)(huo)(huo)動(dong)；梅州市(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)“南粵沃土(tu)鑄(zhu)偉業(ye)——中(zhong)國(guo)(guo)共產(chan)黨(dang)在廣東(dong)”圖片展；惠州市(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)“不忘初(chu)心(xin)，傳承(cheng)薪火(huo)”主題(ti)閱(yue)讀活(huo)(huo)(huo)動(dong)；汕尾市(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)《熱土(tu)地(di)上的紅飄帶》新書(shu)(shu)分(fen)享(xiang)會(hui)(hui)；中(zhong)山(shan)市(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)第三(san)屆中(zhong)山(shan)市(shi)(shi)(shi)經典誦讀活(huo)(huo)(huo)動(dong)線下(xia)決賽；江(jiang)門市(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)黨(dang)史、僑史故事分(fen)享(xiang)會(hui)(hui)和僑鄉特色(se)(se)文(wen)化(hua)展示活(huo)(huo)(huo)動(dong)；陽(yang)江(jiang)市(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)紅色(se)(se)主題(ti)紀錄片展播(bo)活(huo)(huo)(huo)動(dong)；湛江(jiang)市(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)“唐(tang)詩(shi)氣度與民族自信”“儒家修身”等主題(ti)文(wen)化(hua)講堂；茂(mao)名市(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)“書(shu)(shu)香暖山(shan)區(qu)”捐書(shu)(shu)活(huo)(huo)(huo)動(dong)；肇(zhao)慶市(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)全(quan)國(guo)(guo)“兩(liang)優一先(xian)”表彰大會(hui)(hui)肇(zhao)慶代表閱(yue)讀分(fen)享(xiang)會(hui)(hui)；清遠市(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)“文(wen)明家風”書(shu)(shu)法巡展；潮(chao)州市(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)“潮(chao)心(xin)向黨(dang)”潮(chao)州黨(dang)史印(yin)記檔案圖片展；揭(jie)陽(yang)市(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)“書(shu)(shu)香家國(guo)(guo)情(qing)”讀書(shu)(shu)主題(ti)晚會(hui)(hui)；云(yun)浮市(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)“書(shu)(shu)香鄉村”公益贈書(shu)(shu)活(huo)(huo)(huo)動(dong)。

立面觀書展，線上線下(xia)活動(dong)有機融合

隨著閱讀方式多樣(yang)化，南(nan)國書香節(jie)進一步(bu)加(jia)強(qiang)線(xian)(xian)(xian)上(shang)線(xian)(xian)(xian)下融(rong)合(he)，搭(da)建(jian)“南(nan)國書香節(jie)云平臺”，將線(xian)(xian)(xian)上(shang)展示、線(xian)(xian)(xian)上(shang)銷售、線(xian)(xian)(xian)上(shang)活動(dong)、線(xian)(xian)(xian)上(shang)公益和線(xian)(xian)(xian)下活動(dong)有機融(rong)合(he)。廣大群眾(zhong)不僅可(ke)以(yi)到分會場線(xian)(xian)(xian)下參展，也可(ke)以(yi)通過南(nan)國書香節(jie)小程(cheng)序、羊(yang)城(cheng)書展小程(cheng)序，在(zai)云端同享優惠購(gou)書、參與閱讀活動(dong)。

主題出版(ban)物展銷(xiao)(xiao)、“書(shu)(shu)香(xiang)優選”精品出版(ban)物展銷(xiao)(xiao)、廣(guang)(guang)東(dong)優秀(xiu)出版(ban)物展銷(xiao)(xiao)、中國出版(ban)集團(tuan)優秀(xiu)出版(ban)物展銷(xiao)(xiao)將在(zai)“南(nan)國書(shu)(shu)香(xiang)節(jie)”小程(cheng)序(xu)(xu)同步上(shang)線，全省分(fen)會(hui)場(chang)同步開設線上(shang)購書(shu)(shu)平臺，重點依托“新華(hua)通讀(du)”小程(cheng)序(xu)(xu)，供全省廣(guang)(guang)大(da)群眾(zhong)在(zai)線購書(shu)(shu)；同時，數十場(chang)新書(shu)(shu)分(fen)享會(hui)、論壇(tan)沙龍、閱讀(du)活動將進行線上(shang)直播，并(bing)通過南(nan)國書(shu)(shu)香(xiang)節(jie)小程(cheng)序(xu)(xu)全面發布，讓廣(guang)(guang)大(da)群眾(zhong)打(da)破距(ju)離界限，實(shi)現線上(shang)參展。

今年南(nan)國書(shu)(shu)(shu)香節開(kai)啟云互動，打造“小(xiao)書(shu)(shu)(shu)房，大(da)世(shi)界”云平臺(tai)，百位名人作家走進自己的書(shu)(shu)(shu)房或特色書(shu)(shu)(shu)店(dian)，通過(guo)云互動，向(xiang)廣(guang)大(da)群眾推(tui)薦好書(shu)(shu)(shu)，共同參與書(shu)(shu)(shu)香節。來自廣(guang)東本土的近百名文化(hua)名人、專家學者、作家、閱讀推(tui)廣(guang)人將下沉到(dao)全(quan)省分會場開(kai)展活動，通過(guo)講座、對(dui)談、沙龍、簽售等(deng)形式(shi)，圍繞紅(hong)色題材(cai)、嶺南(nan)文化(hua)、親子教(jiao)育、生活方式(shi)等(deng)內容，深入書(shu)(shu)(shu)店(dian)一線，與廣(guang)大(da)群眾面對(dui)面交流。

優惠(hui)遍基層，多措并舉提高惠(hui)民滲透力

今年南國書(shu)香(xiang)節繼續發揮“全(quan)民(min)閱讀主陣地”作用(yong)，向全(quan)省廣大群眾推出便(bian)民(min)惠(hui)民(min)舉措，通過文化(hua)惠(hui)民(min)助推全(quan)民(min)閱讀。全(quan)省分會場(chang)同步推出全(quan)場(chang)圖(tu)書(shu)八(ba)折優(you)惠(hui)，“書(shu)香(xiang)之夜”專場(chang)圖(tu)書(shu)限時七折優(you)惠(hui)。

全省各地分(fen)會場(chang)推出多項惠(hui)(hui)民活動。在廣(guang)州分(fen)會場(chang)，讀(du)者到指定(ding)書(shu)(shu)店(dian)（四閱書(shu)(shu)店(dian)·東湖店(dian)、四閱書(shu)(shu)店(dian)·琶(pa)洲店(dian)、楠楓書(shu)(shu)院、新塘書(shu)(shu)城(cheng)、江高書(shu)(shu)城(cheng)、北京路教材書(shu)(shu)店(dian)、吾悅青年文化空(kong)間(jian)(jian)）購(gou)書(shu)(shu)，除享(xiang)受8折(zhe)(zhe)優惠(hui)(hui)以外，還可(ke)疊加享(xiang)受工(gong)銀(yin)專(zhuan)項優惠(hui)(hui)。讀(du)者使用(yong)工(gong)銀(yin)e生活APP掃碼支(zhi)付（需綁(bang)定(ding)廣(guang)州地區工(gong)銀(yin)信用(yong)卡），可(ke)享(xiang)5折(zhe)(zhe)優惠(hui)(hui)，最高單筆(bi)優惠(hui)(hui)金額(e)(e)(e)可(ke)達50元。活動期間(jian)(jian)每位讀(du)者可(ke)享(xiang)受2次(ci)優惠(hui)(hui)，優惠(hui)(hui)名額(e)(e)(e)有限(xian)，先到先得。在“羊城(cheng)書(shu)(shu)展”小程序(xu)，將上線“清(qing)空(kong)100位讀(du)者購(gou)物車”活動，連續10天(tian)隨機抽取10位提供限(xian)額(e)(e)(e)500元范圍內清(qing)空(kong)購(gou)物車的(de)免單福(fu)利，實實在在優惠(hui)(hui)于民。

在中山分(fen)會(hui)場(chang)，“中山書(shu)(shu)展”云平臺將(jiang)發(fa)(fa)放15萬(wan)(wan)電子購書(shu)(shu)券(quan)；江門(men)分(fen)會(hui)場(chang)則(ze)通過“文化惠民，云上共享(xiang)”黨史答題(ti)抽獎小程(cheng)序(xu)發(fa)(fa)放8萬(wan)(wan)元(yuan)電子購書(shu)(shu)券(quan)；湛(zhan)江分(fen)會(hui)場(chang)將(jiang)通過“嶺南書(shu)(shu)香”微信公眾號、“視聽湛(zhan)江”APP、“湛(zhan)江發(fa)(fa)布”微信公眾號等平臺發(fa)(fa)放10萬(wan)(wan)元(yuan)電子購書(shu)(shu)券(quan)；茂名分(fen)會(hui)場(chang)則(ze)向當(dang)地新(xin)華書(shu)(shu)店、市圖書(shu)(shu)館(guan)及(ji)市區4家民營書(shu)(shu)店的讀者發(fa)(fa)放10萬(wan)(wan)元(yuan)購書(shu)(shu)券(quan)；云浮分(fen)會(hui)場(chang)將(jiang)通過“云報商(shang)城(cheng)”派(pai)發(fa)(fa)電子購書(shu)(shu)券(quan)，同時(shi)派(pai)發(fa)(fa)紙質購書(shu)(shu)券(quan)，總額10萬(wan)(wan)元(yuan)。

公益暖人(ren)心，形(xing)式(shi)創新助推閱讀服務多(duo)元化

書(shu)香節(jie)期間，廣州(zhou)市(shi)(shi)(shi)(shi)(shi)(shi)(shi)、深圳市(shi)(shi)(shi)(shi)(shi)(shi)(shi)、佛(fo)山(shan)市(shi)(shi)(shi)(shi)(shi)(shi)(shi)、韶關市(shi)(shi)(shi)(shi)(shi)(shi)(shi)、河源市(shi)(shi)(shi)(shi)(shi)(shi)(shi)、梅(mei)州(zhou)市(shi)(shi)(shi)(shi)(shi)(shi)(shi)、惠(hui)州(zhou)市(shi)(shi)(shi)(shi)(shi)(shi)(shi)、東莞(guan)市(shi)(shi)(shi)(shi)(shi)(shi)(shi)、中山(shan)市(shi)(shi)(shi)(shi)(shi)(shi)(shi)、江(jiang)門(men)市(shi)(shi)(shi)(shi)(shi)(shi)(shi)、湛江(jiang)市(shi)(shi)(shi)(shi)(shi)(shi)(shi)、茂名市(shi)(shi)(shi)(shi)(shi)(shi)(shi)、肇(zhao)慶市(shi)(shi)(shi)(shi)(shi)(shi)(shi)、清遠市(shi)(shi)(shi)(shi)(shi)(shi)(shi)、潮州(zhou)市(shi)(shi)(shi)(shi)(shi)(shi)(shi)、揭(jie)陽(yang)市(shi)(shi)(shi)(shi)(shi)(shi)(shi)的市(shi)(shi)(shi)(shi)(shi)(shi)(shi)、縣公共(gong)圖(tu)(tu)書(shu)館與當(dang)地(di)新華書(shu)店聯(lian)合舉辦“你選書(shu)，我買單(dan)”活動，凡持有當(dang)地(di)圖(tu)(tu)書(shu)館借閱(yue)卡(ka)的廣大(da)群眾(zhong)，憑借閱(yue)卡(ka)可在當(dang)地(di)指(zhi)定書(shu)店或圖(tu)(tu)書(shu)館自選圖(tu)(tu)書(shu)進行借閱(yue)。

今年，鄉(xiang)(xiang)鎮(zhen)(zhen)流(liu)(liu)動(dong)(dong)售(shou)書(shu)(shu)(shu)活(huo)動(dong)(dong)成為南(nan)(nan)(nan)國(guo)書(shu)(shu)(shu)香節的(de)重點公益活(huo)動(dong)(dong)，各地分會(hui)場將在全(quan)省鄉(xiang)(xiang)鎮(zhen)(zhen)輪流(liu)(liu)開展流(liu)(liu)動(dong)(dong)售(shou)書(shu)(shu)(shu)活(huo)動(dong)(dong)，鄉(xiang)(xiang)鎮(zhen)(zhen)流(liu)(liu)動(dong)(dong)售(shou)書(shu)(shu)(shu)活(huo)動(dong)(dong)由各市縣(xian)新(xin)(xin)華書(shu)(shu)(shu)店具體開展，潮南(nan)(nan)(nan)購(gou)(gou)書(shu)(shu)(shu)中(zhong)心(xin)、博(bo)羅書(shu)(shu)(shu)城、陽山購(gou)(gou)書(shu)(shu)(shu)中(zhong)心(xin)、江門(men)購(gou)(gou)書(shu)(shu)(shu)中(zhong)心(xin)、連州(zhou)購(gou)(gou)書(shu)(shu)(shu)中(zhong)心(xin)、江南(nan)(nan)(nan)購(gou)(gou)書(shu)(shu)(shu)中(zhong)心(xin)、新(xin)(xin)興購(gou)(gou)書(shu)(shu)(shu)中(zhong)心(xin)等數(shu)十(shi)家新(xin)(xin)華書(shu)(shu)(shu)店，將陸續舉辦流(liu)(liu)動(dong)(dong)售(shou)書(shu)(shu)(shu)，把(ba)“鄉(xiang)(xiang)鎮(zhen)(zhen)流(liu)(liu)動(dong)(dong)售(shou)書(shu)(shu)(shu)車”開到偏(pian)遠鄉(xiang)(xiang)鎮(zhen)(zhen)，滿足農村(cun)群(qun)眾精神文(wen)(wen)化(hua)需求，助力鄉(xiang)(xiang)村(cun)文(wen)(wen)化(hua)振興。

防控不放松，守好成果(guo)營(ying)造安全參展環(huan)境