2021南(nan)(nan)國(guo)(guo)書(shu)香(xiang)節(jie)于8月20-30日舉辦(ban)(ban)。在(zai)常態(tai)化(hua)(hua)疫情(qing)防控下(xia)，本屆(jie)南(nan)(nan)國(guo)(guo)書(shu)香(xiang)節(jie)采用“線上(shang)線下(xia)結合(he)、全(quan)省(sheng)各級聯動(dong)、分(fen)散同期辦(ban)(ban)展(zhan)”的(de)形式開展(zhan)，全(quan)省(sheng)范圍內設立的(de)321個分(fen)會場將同頻(pin)共振，聯袂唱響(xiang)閱讀協奏曲——超(chao)20萬種參展(zhan)圖書(shu)線上(shang)線下(xia)同步展(zhan)示，200多(duo)名文化(hua)(hua)名家或(huo)踏足南(nan)(nan)粵，或(huo)做客云(yun)端，464場次文化(hua)(hua)活(huo)動(dong)潤澤嶺(ling)南(nan)(nan)，一場大眾化(hua)(hua)、多(duo)元化(hua)(hua)、立體化(hua)(hua)的(de)文化(hua)(hua)盛宴將在(zai)八月盛夏掀起(qi)滿城(cheng)書(shu)香(xiang)。

聚焦新時代，透過出版看(kan)百年輝煌成就

今年(nian)是中國共產黨(dang)成立100周年(nian)，也是我(wo)國進入“十(shi)四五”規劃、乘勢而上開啟全面建設社(she)會主義(yi)現代(dai)化國家(jia)新征程、向第二個百年(nian)奮斗目標(biao)進軍(jun)的(de)開局(ju)之年(nian)。

2021南國(guo)書香節以“閱讀點亮前(qian)行的(de)路”為(wei)年度口號，匯(hui)集(ji)主題出(chu)(chu)版(ban)重點出(chu)(chu)版(ban)物，在(zai)全省范圍(wei)內集(ji)中展(zhan)(zhan)示(shi)展(zhan)(zhan)銷習近平新時代中國(guo)特色社會主義(yi)思想出(chu)(chu)版(ban)成果，重點展(zhan)(zhan)示(shi)黨史(shi)(shi)、新中國(guo)史(shi)(shi)、改(gai)革開放(fang)史(shi)(shi)、社會主義(yi)發(fa)展(zhan)(zhan)史(shi)(shi)等主題出(chu)(chu)版(ban)物，展(zhan)(zhan)示(shi)弘揚(yang)民族精(jing)神、歌頌改(gai)革成果、宣傳典型事(shi)跡的(de)優(you)秀作(zuo)品，為(wei)廣大群(qun)眾(zhong)呈現有高度、有深度的(de)主題佳作(zuo)。

全(quan)(quan)省分(fen)會場(chang)同步設(she)立“主(zhu)題出版物(wu)(wu)專柜”，開啟線下聯(lian)展(zhan)，筑成百店百部紅色經典圖書獻禮方陣(zhen)，集中展(zhan)示展(zhan)銷《習近平(ping)談治國(guo)理政》《中國(guo)共(gong)產黨(dang)簡(jian)史(shi)》《新征程面(mian)(mian)對(dui)面(mian)(mian)》等重大主(zhu)題出版物(wu)(wu)和(he)(he)黨(dang)史(shi)學習教育(yu)讀(du)物(wu)(wu)，全(quan)(quan)面(mian)(mian)展(zhan)示進入新時代黨(dang)和(he)(he)國(guo)家各項事業(ye)取得的歷(li)史(shi)性(xing)成就、發生的歷(li)史(shi)性(xing)變(bian)革，回顧百年歷(li)程，展(zhan)現(xian)輝煌成就，引發廣(guang)大群(qun)眾(zhong)共(gong)鳴。

同時，各(ge)分(fen)會場(chang)集中開展主題出版物首(shou)發儀式、“紅色(se)文化輕騎兵(bing)”、“重(zhong)溫紅色(se)記憶”等紅色(se)題材閱(yue)讀互動(dong)活動(dong)。

吹響集結(jie)號，全省321個分會場聯(lian)展聯(lian)動

本(ben)屆南國書香節進一步深耕全(quan)民閱讀(du)(du)，厚植(zhi)文化根基，著力拓寬全(quan)民參展(zhan)的(de)幅度(du)、延伸全(quan)民觀展(zhan)的(de)廣(guang)度(du)、加大全(quan)民優惠的(de)力度(du)、掀(xian)起全(quan)民閱讀(du)(du)的(de)熱度(du)，立足“挖掘地方(fang)優勢、辦出地方(fang)特(te)色”，在全(quan)省設(she)置321個分會場。

各分(fen)會場(chang)統(tong)一(yi)標識、統(tong)一(yi)宣傳、統(tong)一(yi)折扣、統(tong)一(yi)氛圍，編織(zhi)成一(yi)張廣泛的、立體(ti)的全(quan)民閱讀服(fu)務網，共同吹響“2021南(nan)國書香(xiang)節(jie)”集(ji)結號(hao)。

全省(sheng)分會(hui)場分布均衡，全面覆蓋市、區（縣），讓廣(guang)大群(qun)眾(zhong)實現零(ling)距(ju)離參(can)展。展覽(lan)不僅注重(zhong)主題聚焦，思想(xiang)引領，也注重(zhong)大眾(zhong)閱讀(du)，活動互動，只(zhi)要廣(guang)大群(qun)眾(zhong)走進(jin)書店，走進(jin)圖書館，就可以近距(ju)離參(can)與書香節豐富的閱讀(du)活動。

全省各地(di)(di)分會場以新華書(shu)店、特色書(shu)店為閱(yue)(yue)讀發散點，同步設置“書(shu)香優(you)(you)選”精(jing)(jing)品(pin)出(chu)(chu)版(ban)(ban)物(wu)專(zhuan)柜(ju)、廣東優(you)(you)秀出(chu)(chu)版(ban)(ban)物(wu)專(zhuan)柜(ju)、中國出(chu)(chu)版(ban)(ban)集團優(you)(you)秀出(chu)(chu)版(ban)(ban)物(wu)專(zhuan)柜(ju)，精(jing)(jing)選一批(pi)大眾精(jing)(jing)品(pin)、暢(chang)銷經典、嶺南文化(hua)、地(di)(di)方特色讀物(wu)，為廣大群眾提供閱(yue)(yue)讀指南。

書(shu)店廣(guang)泛聯結各行各業(ye)，通過閱讀活動(dong)串聯起機關、學(xue)校、社(she)區、企業(ye)，從而調動(dong)全省(sheng)各地廣(guang)大群眾參與的積極性。

閱讀(du)活動(dong)(dong)(dong)融合本地特(te)色(se)：廣(guang)州(zhou)(zhou)(zhou)市(shi)(shi)(shi)(shi)(shi)(shi)(shi)推出“聲入人心，紅動(dong)(dong)(dong)廣(guang)州(zhou)(zhou)(zhou)”——尋找廣(guang)州(zhou)(zhou)(zhou)最美“悅”讀(du)之聲紅色(se)經典作品誦讀(du)；深圳市(shi)(shi)(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)辦(ban)(ban)(ban)(ban)“書(shu)(shu)(shu)映百年偉業”黨(dang)史(shi)學習教育主(zhu)題(ti)(ti)展(zhan)(zhan)；汕頭市(shi)(shi)(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)辦(ban)(ban)(ban)(ban)“書(shu)(shu)(shu)中的(de)鄉(xiang)村變遷”圖書(shu)(shu)(shu)展(zhan)(zhan)；佛山(shan)市(shi)(shi)(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)辦(ban)(ban)(ban)(ban)“閱途，書(shu)(shu)(shu)與遠(yuan)方(fang)”基層文(wen)(wen)化巡(xun)(xun)回展(zhan)(zhan)；河源市(shi)(shi)(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)辦(ban)(ban)(ban)(ban)盲人聽(ting)書(shu)(shu)(shu)、聾(long)啞人視聽(ting)閱讀(du)活動(dong)(dong)(dong)；梅州(zhou)(zhou)(zhou)市(shi)(shi)(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)辦(ban)(ban)(ban)(ban)“南粵沃土(tu)鑄偉業——中國共(gong)產黨(dang)在(zai)廣(guang)東”圖片(pian)(pian)展(zhan)(zhan)；惠州(zhou)(zhou)(zhou)市(shi)(shi)(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)辦(ban)(ban)(ban)(ban)“不(bu)忘初心，傳承薪火”主(zhu)題(ti)(ti)閱讀(du)活動(dong)(dong)(dong)；汕尾市(shi)(shi)(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)辦(ban)(ban)(ban)(ban)《熱土(tu)地上(shang)的(de)紅飄(piao)帶》新(xin)書(shu)(shu)(shu)分享會(hui)；中山(shan)市(shi)(shi)(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)辦(ban)(ban)(ban)(ban)第三屆中山(shan)市(shi)(shi)(shi)(shi)(shi)(shi)(shi)經典誦讀(du)活動(dong)(dong)(dong)線(xian)下決(jue)賽；江門市(shi)(shi)(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)辦(ban)(ban)(ban)(ban)黨(dang)史(shi)、僑(qiao)史(shi)故事分享會(hui)和僑(qiao)鄉(xiang)特(te)色(se)文(wen)(wen)化展(zhan)(zhan)示活動(dong)(dong)(dong)；陽(yang)江市(shi)(shi)(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)辦(ban)(ban)(ban)(ban)紅色(se)主(zhu)題(ti)(ti)紀錄片(pian)(pian)展(zhan)(zhan)播(bo)活動(dong)(dong)(dong)；湛江市(shi)(shi)(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)辦(ban)(ban)(ban)(ban)“唐詩氣度(du)與民族(zu)自信”“儒家修身”等主(zhu)題(ti)(ti)文(wen)(wen)化講堂；茂名市(shi)(shi)(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)辦(ban)(ban)(ban)(ban)“書(shu)(shu)(shu)香(xiang)暖山(shan)區”捐(juan)書(shu)(shu)(shu)活動(dong)(dong)(dong)；肇慶市(shi)(shi)(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)辦(ban)(ban)(ban)(ban)全國“兩優一(yi)先”表(biao)彰大會(hui)肇慶代(dai)表(biao)閱讀(du)分享會(hui)；清遠(yuan)市(shi)(shi)(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)辦(ban)(ban)(ban)(ban)“文(wen)(wen)明家風”書(shu)(shu)(shu)法巡(xun)(xun)展(zhan)(zhan)；潮州(zhou)(zhou)(zhou)市(shi)(shi)(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)辦(ban)(ban)(ban)(ban)“潮心向黨(dang)”潮州(zhou)(zhou)(zhou)黨(dang)史(shi)印記(ji)檔案(an)圖片(pian)(pian)展(zhan)(zhan)；揭陽(yang)市(shi)(shi)(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)辦(ban)(ban)(ban)(ban)“書(shu)(shu)(shu)香(xiang)家國情”讀(du)書(shu)(shu)(shu)主(zhu)題(ti)(ti)晚(wan)會(hui)；云浮市(shi)(shi)(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)辦(ban)(ban)(ban)(ban)“書(shu)(shu)(shu)香(xiang)鄉(xiang)村”公益(yi)贈書(shu)(shu)(shu)活動(dong)(dong)(dong)。

立面觀書展，線上線下活動有機(ji)融合

隨(sui)著(zhu)閱讀(du)(du)方式(shi)多樣(yang)化，南國書(shu)香節(jie)進(jin)一步加(jia)強線(xian)(xian)上(shang)(shang)線(xian)(xian)下融(rong)合(he)，搭建“南國書(shu)香節(jie)云平(ping)臺(tai)”，將(jiang)線(xian)(xian)上(shang)(shang)展示、線(xian)(xian)上(shang)(shang)銷售、線(xian)(xian)上(shang)(shang)活動、線(xian)(xian)上(shang)(shang)公益和線(xian)(xian)下活動有機(ji)融(rong)合(he)。廣(guang)大(da)群眾不僅可(ke)以到分會場線(xian)(xian)下參展，也可(ke)以通過南國書(shu)香節(jie)小(xiao)程(cheng)序(xu)、羊城(cheng)書(shu)展小(xiao)程(cheng)序(xu)，在云端(duan)同(tong)享(xiang)優惠購書(shu)、參與(yu)閱讀(du)(du)活動。

主題(ti)出(chu)(chu)版物展(zhan)(zhan)銷(xiao)、“書(shu)(shu)(shu)香(xiang)(xiang)優選”精品出(chu)(chu)版物展(zhan)(zhan)銷(xiao)、廣(guang)東優秀出(chu)(chu)版物展(zhan)(zhan)銷(xiao)、中國出(chu)(chu)版集團優秀出(chu)(chu)版物展(zhan)(zhan)銷(xiao)將在“南(nan)國書(shu)(shu)(shu)香(xiang)(xiang)節”小(xiao)程(cheng)序同(tong)步(bu)上線(xian)(xian)(xian)，全省分(fen)會場同(tong)步(bu)開設(she)線(xian)(xian)(xian)上購(gou)(gou)書(shu)(shu)(shu)平臺，重點依托“新(xin)(xin)華通讀(du)(du)”小(xiao)程(cheng)序，供全省廣(guang)大群眾(zhong)在線(xian)(xian)(xian)購(gou)(gou)書(shu)(shu)(shu)；同(tong)時，數十場新(xin)(xin)書(shu)(shu)(shu)分(fen)享會、論壇沙龍、閱讀(du)(du)活動將進行線(xian)(xian)(xian)上直(zhi)播(bo)，并(bing)通過南(nan)國書(shu)(shu)(shu)香(xiang)(xiang)節小(xiao)程(cheng)序全面發布，讓廣(guang)大群眾(zhong)打(da)破距離(li)界限(xian)，實現線(xian)(xian)(xian)上參展(zhan)(zhan)。

今(jin)年南(nan)國書(shu)香節開(kai)啟云(yun)互動，打造“小書(shu)房，大世界”云(yun)平臺，百位名人作家(jia)走進自(zi)己的書(shu)房或特色書(shu)店，通過(guo)云(yun)互動，向廣大群(qun)眾推(tui)薦好書(shu)，共同參與書(shu)香節。來自(zi)廣東本土的近百名文化(hua)名人、專家(jia)學者、作家(jia)、閱讀推(tui)廣人將下沉到全省分(fen)會場開(kai)展活(huo)動，通過(guo)講(jiang)座、對談、沙(sha)龍、簽售等形式，圍繞(rao)紅色題(ti)材(cai)、嶺南(nan)文化(hua)、親(qin)子教育、生活(huo)方(fang)式等內容，深入書(shu)店一線(xian)，與廣大群(qun)眾面對面交流。

優惠遍基層，多(duo)措并舉(ju)提高惠民滲(shen)透力

今年南國(guo)書香節(jie)繼續發揮“全(quan)民閱(yue)讀主陣地(di)”作用，向(xiang)全(quan)省廣大群眾推(tui)出便民惠民舉(ju)措，通(tong)過文(wen)化(hua)惠民助推(tui)全(quan)民閱(yue)讀。全(quan)省分會場(chang)(chang)同步推(tui)出全(quan)場(chang)(chang)圖書八折(zhe)優惠，“書香之夜”專場(chang)(chang)圖書限時(shi)七(qi)折(zhe)優惠。

全省(sheng)各地分會(hui)場推(tui)出多項惠(hui)民活動(dong)。在廣(guang)州分會(hui)場，讀(du)(du)者(zhe)(zhe)到(dao)指定書(shu)(shu)店(dian)(dian)（四閱(yue)書(shu)(shu)店(dian)(dian)·東湖(hu)店(dian)(dian)、四閱(yue)書(shu)(shu)店(dian)(dian)·琶洲店(dian)(dian)、楠楓書(shu)(shu)院、新(xin)塘(tang)書(shu)(shu)城(cheng)、江高書(shu)(shu)城(cheng)、北(bei)京路教材書(shu)(shu)店(dian)(dian)、吾(wu)悅青年文化空(kong)(kong)間）購(gou)(gou)書(shu)(shu)，除享(xiang)(xiang)(xiang)受8折優惠(hui)以外，還可(ke)(ke)(ke)疊(die)加享(xiang)(xiang)(xiang)受工(gong)銀(yin)專(zhuan)項優惠(hui)。讀(du)(du)者(zhe)(zhe)使用工(gong)銀(yin)e生活APP掃碼支付（需綁定廣(guang)州地區(qu)工(gong)銀(yin)信用卡），可(ke)(ke)(ke)享(xiang)(xiang)(xiang)5折優惠(hui)，最高單筆(bi)優惠(hui)金(jin)額可(ke)(ke)(ke)達50元(yuan)。活動(dong)期間每位讀(du)(du)者(zhe)(zhe)可(ke)(ke)(ke)享(xiang)(xiang)(xiang)受2次優惠(hui)，優惠(hui)名額有(you)限，先(xian)到(dao)先(xian)得。在“羊城(cheng)書(shu)(shu)展”小程序，將上線“清空(kong)(kong)100位讀(du)(du)者(zhe)(zhe)購(gou)(gou)物(wu)(wu)車(che)”活動(dong)，連續(xu)10天隨機抽取10位提供(gong)限額500元(yuan)范圍(wei)內(nei)清空(kong)(kong)購(gou)(gou)物(wu)(wu)車(che)的(de)免單福利，實(shi)實(shi)在在優惠(hui)于(yu)民。

在(zai)中山(shan)分(fen)(fen)會場(chang)，“中山(shan)書(shu)展”云(yun)平臺將(jiang)發(fa)(fa)(fa)放15萬(wan)電(dian)子(zi)購(gou)書(shu)券(quan)(quan)；江(jiang)(jiang)門分(fen)(fen)會場(chang)則通(tong)過“文(wen)化惠(hui)民，云(yun)上共享”黨史答題抽獎(jiang)小(xiao)程序發(fa)(fa)(fa)放8萬(wan)元電(dian)子(zi)購(gou)書(shu)券(quan)(quan)；湛(zhan)(zhan)江(jiang)(jiang)分(fen)(fen)會場(chang)將(jiang)通(tong)過“嶺南書(shu)香”微信公眾號(hao)(hao)、“視聽湛(zhan)(zhan)江(jiang)(jiang)”APP、“湛(zhan)(zhan)江(jiang)(jiang)發(fa)(fa)(fa)布”微信公眾號(hao)(hao)等平臺發(fa)(fa)(fa)放10萬(wan)元電(dian)子(zi)購(gou)書(shu)券(quan)(quan)；茂名分(fen)(fen)會場(chang)則向當地(di)新華(hua)書(shu)店、市圖書(shu)館及(ji)市區4家民營書(shu)店的(de)讀者發(fa)(fa)(fa)放10萬(wan)元購(gou)書(shu)券(quan)(quan)；云(yun)浮(fu)分(fen)(fen)會場(chang)將(jiang)通(tong)過“云(yun)報商城(cheng)”派(pai)發(fa)(fa)(fa)電(dian)子(zi)購(gou)書(shu)券(quan)(quan)，同時派(pai)發(fa)(fa)(fa)紙質購(gou)書(shu)券(quan)(quan)，總額10萬(wan)元。

公益暖(nuan)人心，形式創(chuang)新(xin)助推(tui)閱讀服務多元化(hua)

書香節期間，廣州市(shi)(shi)(shi)、深圳市(shi)(shi)(shi)、佛山(shan)(shan)市(shi)(shi)(shi)、韶(shao)關市(shi)(shi)(shi)、河源(yuan)市(shi)(shi)(shi)、梅州市(shi)(shi)(shi)、惠州市(shi)(shi)(shi)、東莞市(shi)(shi)(shi)、中山(shan)(shan)市(shi)(shi)(shi)、江(jiang)門市(shi)(shi)(shi)、湛江(jiang)市(shi)(shi)(shi)、茂名(ming)市(shi)(shi)(shi)、肇慶市(shi)(shi)(shi)、清(qing)遠市(shi)(shi)(shi)、潮州市(shi)(shi)(shi)、揭陽市(shi)(shi)(shi)的(de)市(shi)(shi)(shi)、縣公共圖(tu)(tu)書館與當地新華(hua)書店聯合舉辦“你選書，我買單”活(huo)動，凡持有(you)當地圖(tu)(tu)書館借(jie)閱卡(ka)的(de)廣大群(qun)眾，憑(ping)借(jie)閱卡(ka)可在當地指定書店或圖(tu)(tu)書館自選圖(tu)(tu)書進行(xing)借(jie)閱。

今年，鄉(xiang)鎮流動(dong)售(shou)書(shu)(shu)(shu)(shu)(shu)(shu)活(huo)(huo)(huo)(huo)動(dong)成為(wei)南國書(shu)(shu)(shu)(shu)(shu)(shu)香節的重點公(gong)益活(huo)(huo)(huo)(huo)動(dong)，各地分會場將在全省鄉(xiang)鎮輪流開展流動(dong)售(shou)書(shu)(shu)(shu)(shu)(shu)(shu)活(huo)(huo)(huo)(huo)動(dong)，鄉(xiang)鎮流動(dong)售(shou)書(shu)(shu)(shu)(shu)(shu)(shu)活(huo)(huo)(huo)(huo)動(dong)由各市縣(xian)新(xin)華書(shu)(shu)(shu)(shu)(shu)(shu)店(dian)(dian)具體開展，潮南購(gou)(gou)(gou)書(shu)(shu)(shu)(shu)(shu)(shu)中(zhong)(zhong)心(xin)(xin)、博(bo)羅書(shu)(shu)(shu)(shu)(shu)(shu)城、陽山購(gou)(gou)(gou)書(shu)(shu)(shu)(shu)(shu)(shu)中(zhong)(zhong)心(xin)(xin)、江門(men)購(gou)(gou)(gou)書(shu)(shu)(shu)(shu)(shu)(shu)中(zhong)(zhong)心(xin)(xin)、連州(zhou)購(gou)(gou)(gou)書(shu)(shu)(shu)(shu)(shu)(shu)中(zhong)(zhong)心(xin)(xin)、江南購(gou)(gou)(gou)書(shu)(shu)(shu)(shu)(shu)(shu)中(zhong)(zhong)心(xin)(xin)、新(xin)興購(gou)(gou)(gou)書(shu)(shu)(shu)(shu)(shu)(shu)中(zhong)(zhong)心(xin)(xin)等數十家新(xin)華書(shu)(shu)(shu)(shu)(shu)(shu)店(dian)(dian)，將陸(lu)續舉辦流動(dong)售(shou)書(shu)(shu)(shu)(shu)(shu)(shu)，把“鄉(xiang)鎮流動(dong)售(shou)書(shu)(shu)(shu)(shu)(shu)(shu)車”開到偏遠鄉(xiang)鎮，滿足農(nong)村(cun)(cun)群(qun)眾精神(shen)文化(hua)需求，助(zhu)力(li)鄉(xiang)村(cun)(cun)文化(hua)振興。

防控不(bu)放松，守好成(cheng)果營造安全參(can)展環境