2021南國(guo)書(shu)香節于8月20-30日舉辦。在常態化(hua)疫情(qing)防控下(xia)，本屆南國(guo)書(shu)香節采用(yong)“線(xian)上線(xian)下(xia)結合、全省(sheng)各級(ji)聯動、分散同期辦展(zhan)”的(de)形式(shi)開展(zhan)，全省(sheng)范圍內設立的(de)321個分會場(chang)將同頻共振，聯袂唱響(xiang)閱讀協奏曲——超(chao)20萬種參展(zhan)圖書(shu)線(xian)上線(xian)下(xia)同步展(zhan)示(shi)，200多(duo)名(ming)文(wen)(wen)(wen)化(hua)名(ming)家或(huo)踏足南粵，或(huo)做客云(yun)端，464場(chang)次文(wen)(wen)(wen)化(hua)活動潤澤嶺(ling)南，一(yi)場(chang)大眾化(hua)、多(duo)元化(hua)、立體(ti)(ti)化(hua)的(de)文(wen)(wen)(wen)化(hua)盛(sheng)宴將在八月盛(sheng)夏掀起滿城書(shu)香。

聚焦新(xin)時代(dai)，透過出版看百年輝煌成就

今年(nian)是(shi)中國(guo)共產黨成立100周年(nian)，也是(shi)我國(guo)進(jin)入“十四五”規劃、乘勢而上開啟(qi)全面建設社會主義(yi)現代化國(guo)家新征(zheng)程、向(xiang)第二個百年(nian)奮斗目標進(jin)軍的開局之年(nian)。

2021南國(guo)書香節以“閱讀點(dian)亮前行的路”為年度口號，匯(hui)集(ji)(ji)主(zhu)(zhu)(zhu)題(ti)出版重點(dian)出版物，在全省范圍(wei)內集(ji)(ji)中(zhong)(zhong)展(zhan)示展(zhan)銷習近平新時代中(zhong)(zhong)國(guo)特(te)色社(she)會主(zhu)(zhu)(zhu)義思想出版成果(guo)，重點(dian)展(zhan)示黨史、新中(zhong)(zhong)國(guo)史、改革(ge)開放史、社(she)會主(zhu)(zhu)(zhu)義發展(zhan)史等(deng)主(zhu)(zhu)(zhu)題(ti)出版物，展(zhan)示弘揚民族精神(shen)、歌頌(song)改革(ge)成果(guo)、宣傳典(dian)型事跡的優秀(xiu)作品，為廣大群眾(zhong)呈現(xian)有(you)(you)高度、有(you)(you)深(shen)度的主(zhu)(zhu)(zhu)題(ti)佳作。

全省分會場(chang)同步設立“主題(ti)出(chu)版物專柜”，開啟線(xian)下(xia)聯展，筑成(cheng)百店百部紅色經典圖(tu)書獻(xian)禮方陣，集中(zhong)(zhong)展示(shi)展銷《習(xi)近平談治國(guo)理政(zheng)》《中(zhong)(zhong)國(guo)共(gong)產黨簡史(shi)(shi)》《新征程(cheng)面對(dui)面》等重大主題(ti)出(chu)版物和黨史(shi)(shi)學(xue)習(xi)教(jiao)育讀物，全面展示(shi)進入新時代(dai)黨和國(guo)家各項事業取(qu)得的(de)歷史(shi)(shi)性(xing)成(cheng)就(jiu)、發生的(de)歷史(shi)(shi)性(xing)變革，回顧百年歷程(cheng)，展現輝煌成(cheng)就(jiu)，引發廣(guang)大群眾共(gong)鳴。

同時，各分(fen)會場集(ji)中開展主題出(chu)版物首發儀(yi)式、“紅色文化(hua)輕騎兵”、“重(zhong)溫紅色記憶”等紅色題材閱讀(du)互動活(huo)動。

吹響集結號，全省321個分會場(chang)聯展聯動(dong)

本屆南(nan)國書(shu)香節進一步深(shen)耕全民(min)(min)閱讀，厚植文化(hua)根基(ji)，著力拓寬全民(min)(min)參展的(de)幅度(du)、延伸(shen)全民(min)(min)觀展的(de)廣度(du)、加(jia)大全民(min)(min)優(you)(you)惠的(de)力度(du)、掀起全民(min)(min)閱讀的(de)熱(re)度(du)，立足(zu)“挖掘地方優(you)(you)勢、辦出地方特色”，在全省設置321個分(fen)會場。

各分會場統(tong)一(yi)標(biao)識、統(tong)一(yi)宣傳、統(tong)一(yi)折扣(kou)、統(tong)一(yi)氛(fen)圍，編織成一(yi)張廣(guang)泛的(de)(de)、立體的(de)(de)全民閱讀服務網(wang)，共同(tong)吹響(xiang)“2021南國書香節”集結號。

全省分會場分布均衡，全面(mian)覆蓋市、區(qu)（縣），讓廣(guang)大群(qun)(qun)眾實現(xian)零(ling)距(ju)離參(can)展(zhan)。展(zhan)覽不僅注(zhu)重主(zhu)題聚焦，思想(xiang)引領，也(ye)注(zhu)重大眾閱(yue)讀(du)，活(huo)(huo)動(dong)互動(dong)，只要廣(guang)大群(qun)(qun)眾走(zou)進(jin)書店，走(zou)進(jin)圖書館，就可(ke)以近距(ju)離參(can)與書香(xiang)節(jie)豐富的閱(yue)讀(du)活(huo)(huo)動(dong)。

全省各地分(fen)會場(chang)以新(xin)華書(shu)店、特色(se)書(shu)店為(wei)閱(yue)讀發散點，同步設置(zhi)“書(shu)香優(you)選”精品出(chu)版物專柜(ju)、廣東優(you)秀出(chu)版物專柜(ju)、中國出(chu)版集團(tuan)優(you)秀出(chu)版物專柜(ju)，精選一(yi)批大(da)(da)眾精品、暢銷(xiao)經典、嶺(ling)南文化、地方特色(se)讀物，為(wei)廣大(da)(da)群眾提供閱(yue)讀指南。

書店廣泛聯結各(ge)行(xing)各(ge)業(ye)，通過閱讀活動(dong)串聯起機(ji)關、學校、社區、企業(ye)，從(cong)而調動(dong)全省(sheng)各(ge)地廣大群眾參與的積極性。

閱(yue)讀(du)(du)活(huo)(huo)(huo)動(dong)(dong)融合(he)本地特色(se)：廣(guang)州市(shi)(shi)(shi)(shi)(shi)(shi)推出“聲入人心，紅(hong)動(dong)(dong)廣(guang)州”——尋找廣(guang)州最美(mei)“悅(yue)”讀(du)(du)之聲紅(hong)色(se)經典作(zuo)品誦(song)讀(du)(du)；深圳市(shi)(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)(ban)“書(shu)(shu)(shu)映百年偉業(ye)(ye)”黨(dang)史學習教育(yu)主題(ti)(ti)展(zhan)；汕(shan)頭市(shi)(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)(ban)“書(shu)(shu)(shu)中(zhong)的鄉村(cun)變遷(qian)”圖書(shu)(shu)(shu)展(zhan)；佛山市(shi)(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)(ban)“閱(yue)途(tu)，書(shu)(shu)(shu)與遠(yuan)方(fang)”基層文化(hua)巡回展(zhan)；河源市(shi)(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)(ban)盲人聽(ting)書(shu)(shu)(shu)、聾啞人視聽(ting)閱(yue)讀(du)(du)活(huo)(huo)(huo)動(dong)(dong)；梅州市(shi)(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)(ban)“南粵(yue)沃土鑄偉業(ye)(ye)——中(zhong)國共產黨(dang)在廣(guang)東”圖片展(zhan)；惠州市(shi)(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)(ban)“不忘初心，傳承(cheng)薪火”主題(ti)(ti)閱(yue)讀(du)(du)活(huo)(huo)(huo)動(dong)(dong)；汕(shan)尾市(shi)(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)(ban)《熱土地上的紅(hong)飄帶》新書(shu)(shu)(shu)分(fen)享(xiang)(xiang)會(hui)；中(zhong)山市(shi)(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)(ban)第三(san)屆中(zhong)山市(shi)(shi)(shi)(shi)(shi)(shi)經典誦(song)讀(du)(du)活(huo)(huo)(huo)動(dong)(dong)線下決賽(sai)；江(jiang)(jiang)門市(shi)(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)(ban)黨(dang)史、僑(qiao)史故(gu)事分(fen)享(xiang)(xiang)會(hui)和僑(qiao)鄉特色(se)文化(hua)展(zhan)示(shi)活(huo)(huo)(huo)動(dong)(dong)；陽(yang)(yang)江(jiang)(jiang)市(shi)(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)(ban)紅(hong)色(se)主題(ti)(ti)紀錄片展(zhan)播活(huo)(huo)(huo)動(dong)(dong)；湛江(jiang)(jiang)市(shi)(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)(ban)“唐詩氣(qi)度(du)與民族自信”“儒家修(xiu)身”等(deng)主題(ti)(ti)文化(hua)講堂；茂名市(shi)(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)(ban)“書(shu)(shu)(shu)香暖山區”捐書(shu)(shu)(shu)活(huo)(huo)(huo)動(dong)(dong)；肇慶市(shi)(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)(ban)全國“兩優(you)一先”表(biao)彰大會(hui)肇慶代表(biao)閱(yue)讀(du)(du)分(fen)享(xiang)(xiang)會(hui)；清遠(yuan)市(shi)(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)(ban)“文明家風(feng)”書(shu)(shu)(shu)法巡展(zhan)；潮(chao)州市(shi)(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)(ban)“潮(chao)心向黨(dang)”潮(chao)州黨(dang)史印記檔案(an)圖片展(zhan)；揭陽(yang)(yang)市(shi)(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)(ban)“書(shu)(shu)(shu)香家國情(qing)”讀(du)(du)書(shu)(shu)(shu)主題(ti)(ti)晚(wan)會(hui)；云浮市(shi)(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)(ban)“書(shu)(shu)(shu)香鄉村(cun)”公益贈書(shu)(shu)(shu)活(huo)(huo)(huo)動(dong)(dong)。

立面觀(guan)書展，線(xian)上線(xian)下活動有機融合

隨著閱讀方式多(duo)樣化，南(nan)國(guo)書香節進一步(bu)加(jia)強線(xian)(xian)上線(xian)(xian)下(xia)融(rong)合，搭建“南(nan)國(guo)書香節云(yun)平臺”，將線(xian)(xian)上展(zhan)示(shi)、線(xian)(xian)上銷售、線(xian)(xian)上活(huo)動(dong)、線(xian)(xian)上公益和線(xian)(xian)下(xia)活(huo)動(dong)有機(ji)融(rong)合。廣大(da)群眾不僅可以到分會場線(xian)(xian)下(xia)參(can)展(zhan)，也(ye)可以通過南(nan)國(guo)書香節小程序、羊城(cheng)書展(zhan)小程序，在云(yun)端同享優惠購(gou)書、參(can)與閱讀活(huo)動(dong)。

主題出版物展(zhan)銷(xiao)、“書(shu)(shu)香優選”精品出版物展(zhan)銷(xiao)、廣(guang)東優秀出版物展(zhan)銷(xiao)、中(zhong)國(guo)出版集團優秀出版物展(zhan)銷(xiao)將在“南國(guo)書(shu)(shu)香節”小(xiao)程(cheng)序同(tong)步上線(xian)，全省分會(hui)場同(tong)步開設線(xian)上購書(shu)(shu)平臺(tai)，重點依(yi)托“新華通讀”小(xiao)程(cheng)序，供(gong)全省廣(guang)大群眾在線(xian)購書(shu)(shu)；同(tong)時(shi)，數(shu)十場新書(shu)(shu)分享會(hui)、論壇沙龍、閱讀活動將進行線(xian)上直播，并通過(guo)南國(guo)書(shu)(shu)香節小(xiao)程(cheng)序全面發布，讓廣(guang)大群眾打破(po)距離界限(xian)，實(shi)現線(xian)上參(can)展(zhan)。

今年南國(guo)書(shu)香節開(kai)啟云互動，打造“小書(shu)房(fang)，大(da)世(shi)界”云平臺，百位名(ming)(ming)人(ren)作家(jia)走(zou)進自己的書(shu)房(fang)或(huo)特色書(shu)店(dian)，通(tong)過(guo)云互動，向(xiang)廣大(da)群(qun)(qun)眾推薦好書(shu)，共同參與書(shu)香節。來自廣東本土的近百名(ming)(ming)文(wen)化(hua)名(ming)(ming)人(ren)、專(zhuan)家(jia)學(xue)者、作家(jia)、閱讀(du)推廣人(ren)將下(xia)沉(chen)到全省分會場開(kai)展活(huo)(huo)動，通(tong)過(guo)講座、對談、沙龍、簽售(shou)等(deng)形式，圍繞(rao)紅(hong)色題材、嶺南文(wen)化(hua)、親子教(jiao)育(yu)、生活(huo)(huo)方(fang)式等(deng)內容，深入書(shu)店(dian)一(yi)線，與廣大(da)群(qun)(qun)眾面(mian)對面(mian)交流。

優惠遍基層，多措并舉提高惠民滲透力(li)

今年南國書香節繼續發(fa)揮“全民(min)閱讀主陣(zhen)地”作用，向(xiang)全省(sheng)廣大群(qun)眾推出(chu)便民(min)惠民(min)舉措，通過文化惠民(min)助(zhu)推全民(min)閱讀。全省(sheng)分會場(chang)同步推出(chu)全場(chang)圖書八(ba)折優惠，“書香之夜”專場(chang)圖書限時(shi)七(qi)折優惠。

全省(sheng)各地分(fen)會(hui)(hui)場(chang)推出多項惠(hui)(hui)民(min)(min)活(huo)動(dong)。在(zai)廣州分(fen)會(hui)(hui)場(chang)，讀者到指定書(shu)(shu)(shu)店（四閱書(shu)(shu)(shu)店·東湖店、四閱書(shu)(shu)(shu)店·琶洲店、楠楓書(shu)(shu)(shu)院、新(xin)塘(tang)書(shu)(shu)(shu)城(cheng)、江高書(shu)(shu)(shu)城(cheng)、北京(jing)路教材(cai)書(shu)(shu)(shu)店、吾悅(yue)青年文化空間(jian)）購(gou)書(shu)(shu)(shu)，除(chu)享受(shou)8折(zhe)優(you)惠(hui)(hui)以外，還(huan)可(ke)疊加享受(shou)工(gong)銀專項優(you)惠(hui)(hui)。讀者使用(yong)工(gong)銀e生活(huo)APP掃(sao)碼支付(fu)（需(xu)綁定廣州地區工(gong)銀信(xin)用(yong)卡），可(ke)享5折(zhe)優(you)惠(hui)(hui)，最高單筆優(you)惠(hui)(hui)金額可(ke)達50元。活(huo)動(dong)期(qi)間(jian)每位(wei)讀者可(ke)享受(shou)2次優(you)惠(hui)(hui)，優(you)惠(hui)(hui)名額有限(xian)，先(xian)(xian)到先(xian)(xian)得。在(zai)“羊城(cheng)書(shu)(shu)(shu)展”小(xiao)程序，將上線“清空100位(wei)讀者購(gou)物(wu)車(che)”活(huo)動(dong)，連續10天(tian)隨機(ji)抽取(qu)10位(wei)提供限(xian)額500元范圍內清空購(gou)物(wu)車(che)的免單福利(li)，實實在(zai)在(zai)優(you)惠(hui)(hui)于(yu)民(min)(min)。

在(zai)中山分會場，“中山書(shu)(shu)(shu)(shu)(shu)展”云(yun)平(ping)臺將發(fa)放15萬電(dian)子購(gou)書(shu)(shu)(shu)(shu)(shu)券(quan)；江(jiang)門(men)分會場則通(tong)過(guo)“文化惠民，云(yun)上共享”黨史答題抽(chou)獎小程序(xu)發(fa)放8萬元(yuan)電(dian)子購(gou)書(shu)(shu)(shu)(shu)(shu)券(quan)；湛(zhan)江(jiang)分會場將通(tong)過(guo)“嶺南書(shu)(shu)(shu)(shu)(shu)香”微信公眾(zhong)(zhong)號、“視聽湛(zhan)江(jiang)”APP、“湛(zhan)江(jiang)發(fa)布(bu)”微信公眾(zhong)(zhong)號等平(ping)臺發(fa)放10萬元(yuan)電(dian)子購(gou)書(shu)(shu)(shu)(shu)(shu)券(quan)；茂(mao)名(ming)分會場則向(xiang)當地新華書(shu)(shu)(shu)(shu)(shu)店、市圖書(shu)(shu)(shu)(shu)(shu)館及市區4家民營書(shu)(shu)(shu)(shu)(shu)店的讀者(zhe)發(fa)放10萬元(yuan)購(gou)書(shu)(shu)(shu)(shu)(shu)券(quan)；云(yun)浮分會場將通(tong)過(guo)“云(yun)報商城”派(pai)(pai)發(fa)電(dian)子購(gou)書(shu)(shu)(shu)(shu)(shu)券(quan)，同時(shi)派(pai)(pai)發(fa)紙質購(gou)書(shu)(shu)(shu)(shu)(shu)券(quan)，總(zong)額10萬元(yuan)。

公益暖人心，形式創新助推閱讀服務多(duo)元化

書(shu)(shu)香(xiang)節期間，廣州市(shi)(shi)(shi)(shi)(shi)(shi)(shi)、深圳(zhen)市(shi)(shi)(shi)(shi)(shi)(shi)(shi)、佛山(shan)市(shi)(shi)(shi)(shi)(shi)(shi)(shi)、韶關市(shi)(shi)(shi)(shi)(shi)(shi)(shi)、河源市(shi)(shi)(shi)(shi)(shi)(shi)(shi)、梅州市(shi)(shi)(shi)(shi)(shi)(shi)(shi)、惠州市(shi)(shi)(shi)(shi)(shi)(shi)(shi)、東莞市(shi)(shi)(shi)(shi)(shi)(shi)(shi)、中山(shan)市(shi)(shi)(shi)(shi)(shi)(shi)(shi)、江門市(shi)(shi)(shi)(shi)(shi)(shi)(shi)、湛江市(shi)(shi)(shi)(shi)(shi)(shi)(shi)、茂名市(shi)(shi)(shi)(shi)(shi)(shi)(shi)、肇慶市(shi)(shi)(shi)(shi)(shi)(shi)(shi)、清遠市(shi)(shi)(shi)(shi)(shi)(shi)(shi)、潮州市(shi)(shi)(shi)(shi)(shi)(shi)(shi)、揭(jie)陽市(shi)(shi)(shi)(shi)(shi)(shi)(shi)的市(shi)(shi)(shi)(shi)(shi)(shi)(shi)、縣公共圖書(shu)(shu)館與當(dang)地(di)新華書(shu)(shu)店聯合舉(ju)辦(ban)“你(ni)選書(shu)(shu)，我買單”活動，凡持有(you)當(dang)地(di)圖書(shu)(shu)館借(jie)閱(yue)(yue)卡的廣大群眾，憑(ping)借(jie)閱(yue)(yue)卡可在當(dang)地(di)指定書(shu)(shu)店或圖書(shu)(shu)館自選圖書(shu)(shu)進(jin)行借(jie)閱(yue)(yue)。

今年，鄉鎮(zhen)流(liu)(liu)動(dong)(dong)售(shou)書(shu)(shu)活動(dong)(dong)成(cheng)為南(nan)國(guo)書(shu)(shu)香節的(de)重(zhong)點公益活動(dong)(dong)，各地分會場將在(zai)全省鄉鎮(zhen)輪流(liu)(liu)開(kai)展流(liu)(liu)動(dong)(dong)售(shou)書(shu)(shu)活動(dong)(dong)，鄉鎮(zhen)流(liu)(liu)動(dong)(dong)售(shou)書(shu)(shu)活動(dong)(dong)由(you)各市縣(xian)新華書(shu)(shu)店具(ju)體開(kai)展，潮南(nan)購(gou)(gou)書(shu)(shu)中(zhong)心(xin)、博羅(luo)書(shu)(shu)城、陽(yang)山購(gou)(gou)書(shu)(shu)中(zhong)心(xin)、江門購(gou)(gou)書(shu)(shu)中(zhong)心(xin)、連州(zhou)購(gou)(gou)書(shu)(shu)中(zhong)心(xin)、江南(nan)購(gou)(gou)書(shu)(shu)中(zhong)心(xin)、新興購(gou)(gou)書(shu)(shu)中(zhong)心(xin)等(deng)數十(shi)家新華書(shu)(shu)店，將陸(lu)續舉(ju)辦流(liu)(liu)動(dong)(dong)售(shou)書(shu)(shu)，把“鄉鎮(zhen)流(liu)(liu)動(dong)(dong)售(shou)書(shu)(shu)車”開(kai)到偏遠鄉鎮(zhen)，滿足農村群眾(zhong)精(jing)神(shen)文化需求，助力(li)鄉村文化振興。

防控不放松，守好成果營造安(an)全參(can)展(zhan)環境