2021南(nan)國(guo)書(shu)香(xiang)節于8月20-30日舉(ju)辦。在常(chang)態化疫(yi)情防控下，本屆南(nan)國(guo)書(shu)香(xiang)節采用(yong)“線上線下結(jie)合、全(quan)省(sheng)各級聯動(dong)、分散同期辦展”的形式開展，全(quan)省(sheng)范圍內(nei)設立(li)的321個分會場將同頻共振，聯袂唱響閱讀協奏曲——超20萬種參展圖(tu)書(shu)線上線下同步展示，200多名文(wen)化名家(jia)或踏(ta)足南(nan)粵，或做客云端，464場次文(wen)化活動(dong)潤澤嶺南(nan)，一場大眾化、多元化、立(li)體(ti)化的文(wen)化盛宴將在八月盛夏掀起滿城書(shu)香(xiang)。

聚焦新時(shi)代(dai)，透(tou)過出版看(kan)百年輝煌成就(jiu)

今年(nian)是中國(guo)共產黨成立(li)100周年(nian)，也是我國(guo)進(jin)入“十四五”規劃、乘勢而上(shang)開啟全面建設社會主義現代(dai)化國(guo)家(jia)新征程、向(xiang)第二個百年(nian)奮斗目標進(jin)軍的開局之年(nian)。

2021南國書香節以“閱讀點(dian)亮前行(xing)的路(lu)”為(wei)年度口(kou)號，匯集主題出(chu)版重點(dian)出(chu)版物，在全省范圍內集中(zhong)展(zhan)(zhan)示展(zhan)(zhan)銷(xiao)習(xi)近平新時代中(zhong)國特色社會(hui)主義(yi)思(si)想出(chu)版成果，重點(dian)展(zhan)(zhan)示黨史(shi)、新中(zhong)國史(shi)、改(gai)革(ge)開(kai)放史(shi)、社會(hui)主義(yi)發展(zhan)(zhan)史(shi)等主題出(chu)版物，展(zhan)(zhan)示弘揚民族精神(shen)、歌(ge)頌改(gai)革(ge)成果、宣傳典型事跡的優秀作(zuo)(zuo)品，為(wei)廣(guang)大群眾呈(cheng)現有高度、有深度的主題佳作(zuo)(zuo)。

全(quan)省分會場同步(bu)設立“主題出版(ban)(ban)物(wu)專(zhuan)柜”，開啟(qi)線下(xia)聯展(zhan)，筑成百店百部紅色經典圖書獻禮方(fang)陣，集(ji)中(zhong)展(zhan)示展(zhan)銷《習(xi)近平談治國理(li)政》《中(zhong)國共產黨簡史(shi)》《新(xin)征程(cheng)面對(dui)面》等(deng)重(zhong)大(da)主題出版(ban)(ban)物(wu)和黨史(shi)學習(xi)教(jiao)育讀物(wu)，全(quan)面展(zhan)示進入新(xin)時代(dai)黨和國家(jia)各項(xiang)事業取得的(de)(de)歷(li)(li)史(shi)性成就、發生(sheng)的(de)(de)歷(li)(li)史(shi)性變革，回顧百年歷(li)(li)程(cheng)，展(zhan)現(xian)輝煌(huang)成就，引發廣大(da)群眾共鳴(ming)。

同時，各分會(hui)場集中開展主(zhu)題出版物首發儀式(shi)、“紅(hong)色(se)文化輕騎兵”、“重(zhong)溫紅(hong)色(se)記憶”等紅(hong)色(se)題材閱讀互動活動。

吹響集(ji)結號，全省321個分會場聯(lian)展聯(lian)動

本屆南(nan)國書香(xiang)節進一步深耕全(quan)(quan)(quan)民(min)閱讀，厚植文化根基，著(zhu)力拓(tuo)寬全(quan)(quan)(quan)民(min)參展的幅度、延伸全(quan)(quan)(quan)民(min)觀展的廣度、加大全(quan)(quan)(quan)民(min)優(you)惠的力度、掀(xian)起全(quan)(quan)(quan)民(min)閱讀的熱度，立足“挖掘地方(fang)優(you)勢、辦出地方(fang)特色”，在(zai)全(quan)(quan)(quan)省設(she)置321個分會(hui)場(chang)。

各分(fen)會場統一(yi)(yi)標識(shi)、統一(yi)(yi)宣傳、統一(yi)(yi)折扣、統一(yi)(yi)氛圍，編(bian)織成一(yi)(yi)張(zhang)廣(guang)泛的、立體的全民閱讀服務網，共同吹響“2021南國書香節”集結號。

全(quan)省分(fen)(fen)會(hui)場分(fen)(fen)布均衡，全(quan)面(mian)覆(fu)蓋市、區（縣），讓廣大群眾實現零距離參展。展覽不(bu)僅注重(zhong)主(zhu)題(ti)聚焦，思想(xiang)引(yin)領，也注重(zhong)大眾閱讀，活動互動，只要(yao)廣大群眾走進(jin)書(shu)店(dian)，走進(jin)圖(tu)書(shu)館，就可以近(jin)距離參與(yu)書(shu)香節豐富的閱讀活動。

全省各(ge)地分會場以新華(hua)書(shu)(shu)店、特(te)(te)色書(shu)(shu)店為(wei)閱讀發散(san)點，同步設置“書(shu)(shu)香優(you)選”精(jing)(jing)(jing)品出版物專柜、廣東(dong)優(you)秀出版物專柜、中國出版集團優(you)秀出版物專柜，精(jing)(jing)(jing)選一批大眾(zhong)精(jing)(jing)(jing)品、暢銷經(jing)典、嶺(ling)南文(wen)化、地方特(te)(te)色讀物，為(wei)廣大群眾(zhong)提供閱讀指南。

書店(dian)廣(guang)泛聯(lian)結各行各業，通過閱讀活動(dong)串聯(lian)起(qi)機關、學校、社區、企業，從(cong)而調動(dong)全省各地廣(guang)大(da)群眾參與的積極(ji)性。

閱(yue)讀活(huo)動(dong)融合本地特色(se)：廣州(zhou)市(shi)(shi)(shi)推出“聲(sheng)(sheng)入人(ren)心(xin)，紅動(dong)廣州(zhou)”——尋找廣州(zhou)最美“悅”讀之聲(sheng)(sheng)紅色(se)經典作品誦讀；深圳市(shi)(shi)(shi)舉(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)“書(shu)(shu)映(ying)百年偉業”黨史(shi)學習(xi)教育主(zhu)題(ti)展(zhan)(zhan)(zhan)(zhan)(zhan)；汕頭市(shi)(shi)(shi)舉(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)“書(shu)(shu)中(zhong)(zhong)(zhong)的鄉村(cun)(cun)變遷”圖(tu)書(shu)(shu)展(zhan)(zhan)(zhan)(zhan)(zhan)；佛山市(shi)(shi)(shi)舉(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)“閱(yue)途，書(shu)(shu)與(yu)遠方”基層(ceng)文化巡回(hui)展(zhan)(zhan)(zhan)(zhan)(zhan)；河源市(shi)(shi)(shi)舉(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)盲(mang)人(ren)聽(ting)(ting)書(shu)(shu)、聾啞人(ren)視聽(ting)(ting)閱(yue)讀活(huo)動(dong)；梅(mei)州(zhou)市(shi)(shi)(shi)舉(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)“南(nan)粵沃土(tu)鑄(zhu)偉業——中(zhong)(zhong)(zhong)國共產黨在廣東(dong)”圖(tu)片(pian)展(zhan)(zhan)(zhan)(zhan)(zhan)；惠州(zhou)市(shi)(shi)(shi)舉(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)“不忘初心(xin)，傳承薪火(huo)”主(zhu)題(ti)閱(yue)讀活(huo)動(dong)；汕尾(wei)市(shi)(shi)(shi)舉(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)《熱土(tu)地上的紅飄帶》新書(shu)(shu)分享會；中(zhong)(zhong)(zhong)山市(shi)(shi)(shi)舉(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)第三屆中(zhong)(zhong)(zhong)山市(shi)(shi)(shi)經典誦讀活(huo)動(dong)線(xian)下決賽；江(jiang)門市(shi)(shi)(shi)舉(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)黨史(shi)、僑史(shi)故事(shi)分享會和僑鄉特色(se)文化展(zhan)(zhan)(zhan)(zhan)(zhan)示(shi)活(huo)動(dong)；陽江(jiang)市(shi)(shi)(shi)舉(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)紅色(se)主(zhu)題(ti)紀錄片(pian)展(zhan)(zhan)(zhan)(zhan)(zhan)播活(huo)動(dong)；湛江(jiang)市(shi)(shi)(shi)舉(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)“唐詩氣度與(yu)民族自信”“儒(ru)家(jia)修身”等(deng)主(zhu)題(ti)文化講堂(tang)；茂名市(shi)(shi)(shi)舉(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)“書(shu)(shu)香暖(nuan)山區”捐(juan)書(shu)(shu)活(huo)動(dong)；肇慶市(shi)(shi)(shi)舉(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)全國“兩優(you)一先”表彰大會肇慶代表閱(yue)讀分享會；清遠市(shi)(shi)(shi)舉(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)“文明家(jia)風”書(shu)(shu)法(fa)巡展(zhan)(zhan)(zhan)(zhan)(zhan)；潮州(zhou)市(shi)(shi)(shi)舉(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)“潮心(xin)向(xiang)黨”潮州(zhou)黨史(shi)印記檔案(an)圖(tu)片(pian)展(zhan)(zhan)(zhan)(zhan)(zhan)；揭陽市(shi)(shi)(shi)舉(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)“書(shu)(shu)香家(jia)國情”讀書(shu)(shu)主(zhu)題(ti)晚會；云浮市(shi)(shi)(shi)舉(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)“書(shu)(shu)香鄉村(cun)(cun)”公益贈書(shu)(shu)活(huo)動(dong)。

立面觀書(shu)展，線(xian)(xian)上線(xian)(xian)下活動有機融合

隨著(zhu)閱(yue)讀方式多樣(yang)化(hua)，南(nan)國書(shu)香節(jie)進一步加強線(xian)(xian)上(shang)(shang)線(xian)(xian)下(xia)融(rong)合，搭建“南(nan)國書(shu)香節(jie)云(yun)平臺”，將線(xian)(xian)上(shang)(shang)展示、線(xian)(xian)上(shang)(shang)銷售、線(xian)(xian)上(shang)(shang)活(huo)動、線(xian)(xian)上(shang)(shang)公益(yi)和線(xian)(xian)下(xia)活(huo)動有機融(rong)合。廣大(da)群眾不僅(jin)可(ke)(ke)以到(dao)分會場(chang)線(xian)(xian)下(xia)參(can)展，也可(ke)(ke)以通過南(nan)國書(shu)香節(jie)小程序、羊城(cheng)書(shu)展小程序，在云(yun)端同享優惠購書(shu)、參(can)與閱(yue)讀活(huo)動。

主題出(chu)(chu)版(ban)物(wu)展銷、“書(shu)(shu)(shu)(shu)香(xiang)優(you)選”精品出(chu)(chu)版(ban)物(wu)展銷、廣(guang)東優(you)秀出(chu)(chu)版(ban)物(wu)展銷、中國出(chu)(chu)版(ban)集團優(you)秀出(chu)(chu)版(ban)物(wu)展銷將(jiang)(jiang)在(zai)“南(nan)國書(shu)(shu)(shu)(shu)香(xiang)節”小(xiao)(xiao)程序同步上(shang)(shang)線(xian)(xian)，全(quan)省分(fen)(fen)會(hui)場同步開設線(xian)(xian)上(shang)(shang)購書(shu)(shu)(shu)(shu)平(ping)臺，重點依托“新(xin)華(hua)通(tong)讀(du)”小(xiao)(xiao)程序，供全(quan)省廣(guang)大群(qun)眾(zhong)在(zai)線(xian)(xian)購書(shu)(shu)(shu)(shu)；同時，數(shu)十場新(xin)書(shu)(shu)(shu)(shu)分(fen)(fen)享會(hui)、論壇沙龍(long)、閱讀(du)活動將(jiang)(jiang)進行線(xian)(xian)上(shang)(shang)直播，并通(tong)過南(nan)國書(shu)(shu)(shu)(shu)香(xiang)節小(xiao)(xiao)程序全(quan)面(mian)發布，讓廣(guang)大群(qun)眾(zhong)打破距離界(jie)限，實現線(xian)(xian)上(shang)(shang)參展。

今年南國書(shu)香(xiang)節(jie)開啟(qi)云互(hu)動，打造“小書(shu)房，大世界”云平臺，百位名人作家(jia)走進自己的書(shu)房或(huo)特色書(shu)店，通過云互(hu)動，向廣(guang)(guang)(guang)大群眾(zhong)推薦好書(shu)，共同參與書(shu)香(xiang)節(jie)。來自廣(guang)(guang)(guang)東本土的近百名文(wen)化名人、專家(jia)學者、作家(jia)、閱讀(du)推廣(guang)(guang)(guang)人將下沉到全省分會場開展活(huo)動，通過講座、對談、沙龍、簽售等(deng)形式(shi)，圍(wei)繞紅色題材、嶺南文(wen)化、親(qin)子教育(yu)、生活(huo)方式(shi)等(deng)內容(rong)，深入(ru)書(shu)店一線，與廣(guang)(guang)(guang)大群眾(zhong)面(mian)對面(mian)交流。

優惠遍基層，多措并舉提高惠民滲透力

今年南國書(shu)(shu)香(xiang)節繼續發揮(hui)“全(quan)民閱讀主(zhu)陣地”作用(yong)，向全(quan)省(sheng)廣(guang)大(da)群眾(zhong)推出便民惠(hui)(hui)(hui)民舉措(cuo)，通過文化惠(hui)(hui)(hui)民助推全(quan)民閱讀。全(quan)省(sheng)分(fen)會場(chang)(chang)同步推出全(quan)場(chang)(chang)圖書(shu)(shu)八折優惠(hui)(hui)(hui)，“書(shu)(shu)香(xiang)之(zhi)夜”專場(chang)(chang)圖書(shu)(shu)限時七折優惠(hui)(hui)(hui)。

全省(sheng)各地分會(hui)場推出多項惠(hui)民活(huo)動。在(zai)(zai)廣州分會(hui)場，讀者(zhe)到指定(ding)書(shu)(shu)(shu)(shu)(shu)店(dian)（四閱書(shu)(shu)(shu)(shu)(shu)店(dian)·東湖店(dian)、四閱書(shu)(shu)(shu)(shu)(shu)店(dian)·琶(pa)洲(zhou)店(dian)、楠(nan)楓書(shu)(shu)(shu)(shu)(shu)院、新塘書(shu)(shu)(shu)(shu)(shu)城、江(jiang)高書(shu)(shu)(shu)(shu)(shu)城、北京路教材書(shu)(shu)(shu)(shu)(shu)店(dian)、吾悅青年文化空間）購(gou)書(shu)(shu)(shu)(shu)(shu)，除(chu)享受(shou)8折優(you)(you)惠(hui)以(yi)外(wai)，還(huan)可疊(die)加享受(shou)工(gong)銀(yin)專項優(you)(you)惠(hui)。讀者(zhe)使用工(gong)銀(yin)e生活(huo)APP掃碼支付(fu)（需綁定(ding)廣州地區工(gong)銀(yin)信用卡），可享5折優(you)(you)惠(hui)，最高單(dan)筆優(you)(you)惠(hui)金額(e)可達50元。活(huo)動期間每位(wei)讀者(zhe)可享受(shou)2次優(you)(you)惠(hui)，優(you)(you)惠(hui)名額(e)有限(xian)(xian)，先(xian)到先(xian)得。在(zai)(zai)“羊(yang)城書(shu)(shu)(shu)(shu)(shu)展(zhan)”小程序，將上線“清空100位(wei)讀者(zhe)購(gou)物(wu)車(che)”活(huo)動，連續10天(tian)隨機抽取10位(wei)提供限(xian)(xian)額(e)500元范(fan)圍內清空購(gou)物(wu)車(che)的(de)免單(dan)福利，實實在(zai)(zai)在(zai)(zai)優(you)(you)惠(hui)于(yu)民。

在中山分(fen)(fen)會場(chang)，“中山書(shu)(shu)展”云平(ping)臺將(jiang)發(fa)放(fang)15萬(wan)(wan)電子(zi)(zi)購(gou)書(shu)(shu)券；江(jiang)門(men)分(fen)(fen)會場(chang)則通過(guo)“文化惠民，云上共(gong)享(xiang)”黨史答題抽(chou)獎小程序發(fa)放(fang)8萬(wan)(wan)元(yuan)(yuan)電子(zi)(zi)購(gou)書(shu)(shu)券；湛(zhan)(zhan)(zhan)江(jiang)分(fen)(fen)會場(chang)將(jiang)通過(guo)“嶺南(nan)書(shu)(shu)香(xiang)”微(wei)信(xin)公眾號、“視聽(ting)湛(zhan)(zhan)(zhan)江(jiang)”APP、“湛(zhan)(zhan)(zhan)江(jiang)發(fa)布(bu)”微(wei)信(xin)公眾號等(deng)平(ping)臺發(fa)放(fang)10萬(wan)(wan)元(yuan)(yuan)電子(zi)(zi)購(gou)書(shu)(shu)券；茂名(ming)分(fen)(fen)會場(chang)則向當地新(xin)華書(shu)(shu)店(dian)、市圖書(shu)(shu)館及市區4家民營書(shu)(shu)店(dian)的讀者發(fa)放(fang)10萬(wan)(wan)元(yuan)(yuan)購(gou)書(shu)(shu)券；云浮分(fen)(fen)會場(chang)將(jiang)通過(guo)“云報商(shang)城”派(pai)發(fa)電子(zi)(zi)購(gou)書(shu)(shu)券，同(tong)時(shi)派(pai)發(fa)紙質購(gou)書(shu)(shu)券，總額10萬(wan)(wan)元(yuan)(yuan)。

公(gong)益暖人心(xin)，形式創(chuang)新助(zhu)推閱讀(du)服務多(duo)元化

書香節期間，廣(guang)州(zhou)(zhou)市(shi)、深圳市(shi)、佛山市(shi)、韶關市(shi)、河源市(shi)、梅州(zhou)(zhou)市(shi)、惠州(zhou)(zhou)市(shi)、東莞市(shi)、中(zhong)山市(shi)、江門市(shi)、湛江市(shi)、茂(mao)名市(shi)、肇慶市(shi)、清遠市(shi)、潮(chao)州(zhou)(zhou)市(shi)、揭(jie)陽市(shi)的市(shi)、縣公(gong)共圖(tu)書館(guan)(guan)(guan)與當地(di)新華書店聯(lian)合(he)舉辦“你選書，我買單(dan)”活動，凡持有當地(di)圖(tu)書館(guan)(guan)(guan)借(jie)閱卡(ka)的廣(guang)大群眾，憑借(jie)閱卡(ka)可在當地(di)指定書店或(huo)圖(tu)書館(guan)(guan)(guan)自(zi)選圖(tu)書進(jin)行借(jie)閱。

今年，鄉(xiang)鎮流動(dong)(dong)售(shou)書(shu)(shu)(shu)活動(dong)(dong)成為南國書(shu)(shu)(shu)香節的重點公益活動(dong)(dong)，各(ge)(ge)地(di)分(fen)會(hui)場將在全省鄉(xiang)鎮輪(lun)流開(kai)展流動(dong)(dong)售(shou)書(shu)(shu)(shu)活動(dong)(dong)，鄉(xiang)鎮流動(dong)(dong)售(shou)書(shu)(shu)(shu)活動(dong)(dong)由各(ge)(ge)市縣新(xin)(xin)華書(shu)(shu)(shu)店具(ju)體(ti)開(kai)展，潮南購(gou)書(shu)(shu)(shu)中(zhong)(zhong)(zhong)心(xin)(xin)、博羅書(shu)(shu)(shu)城、陽山購(gou)書(shu)(shu)(shu)中(zhong)(zhong)(zhong)心(xin)(xin)、江門購(gou)書(shu)(shu)(shu)中(zhong)(zhong)(zhong)心(xin)(xin)、連州購(gou)書(shu)(shu)(shu)中(zhong)(zhong)(zhong)心(xin)(xin)、江南購(gou)書(shu)(shu)(shu)中(zhong)(zhong)(zhong)心(xin)(xin)、新(xin)(xin)興購(gou)書(shu)(shu)(shu)中(zhong)(zhong)(zhong)心(xin)(xin)等數十(shi)家(jia)新(xin)(xin)華書(shu)(shu)(shu)店，將陸續舉辦流動(dong)(dong)售(shou)書(shu)(shu)(shu)，把“鄉(xiang)鎮流動(dong)(dong)售(shou)書(shu)(shu)(shu)車”開(kai)到偏遠(yuan)鄉(xiang)鎮，滿足農村群眾精神文化需求，助力(li)鄉(xiang)村文化振興。

防(fang)控不放松(song)，守好成果營造安全參展(zhan)環境(jing)