2021南(nan)(nan)國(guo)書(shu)香(xiang)節(jie)于8月20-30日舉(ju)辦(ban)。在常態化(hua)(hua)(hua)疫(yi)情防控下(xia)(xia)，本屆南(nan)(nan)國(guo)書(shu)香(xiang)節(jie)采(cai)用“線上線下(xia)(xia)結合(he)、全(quan)省各級聯動、分(fen)散同(tong)期辦(ban)展”的(de)形式開(kai)展，全(quan)省范圍(wei)內設立的(de)321個分(fen)會場將同(tong)頻共振，聯袂(mei)唱響閱讀協奏曲(qu)——超20萬種(zhong)參(can)展圖書(shu)線上線下(xia)(xia)同(tong)步展示，200多(duo)名(ming)文化(hua)(hua)(hua)名(ming)家或踏足南(nan)(nan)粵，或做客(ke)云端，464場次文化(hua)(hua)(hua)活動潤澤(ze)嶺(ling)南(nan)(nan)，一場大(da)眾化(hua)(hua)(hua)、多(duo)元化(hua)(hua)(hua)、立體化(hua)(hua)(hua)的(de)文化(hua)(hua)(hua)盛(sheng)宴將在八月盛(sheng)夏掀起滿城書(shu)香(xiang)。

聚焦新(xin)時(shi)代，透過(guo)出(chu)版看百年輝煌成就(jiu)

今年(nian)是中國(guo)共產黨(dang)成立(li)100周年(nian)，也(ye)是我國(guo)進入“十四(si)五”規劃、乘(cheng)勢(shi)而上開啟全(quan)面建(jian)設(she)社會主義現代化國(guo)家新征程(cheng)、向第二(er)個(ge)百年(nian)奮(fen)斗目標進軍的開局(ju)之(zhi)年(nian)。

2021南國書香節以“閱讀點(dian)亮前(qian)行(xing)的路”為年度口號，匯(hui)集(ji)主(zhu)(zhu)題(ti)出版重點(dian)出版物，在全省(sheng)范圍內集(ji)中(zhong)(zhong)展(zhan)(zhan)示(shi)展(zhan)(zhan)銷習近(jin)平新時代中(zhong)(zhong)國特色社會主(zhu)(zhu)義思想出版成(cheng)果，重點(dian)展(zhan)(zhan)示(shi)黨史(shi)(shi)、新中(zhong)(zhong)國史(shi)(shi)、改革(ge)開放史(shi)(shi)、社會主(zhu)(zhu)義發展(zhan)(zhan)史(shi)(shi)等主(zhu)(zhu)題(ti)出版物，展(zhan)(zhan)示(shi)弘揚民(min)族精神、歌頌改革(ge)成(cheng)果、宣傳典型事跡的優秀(xiu)作(zuo)品(pin)，為廣大群眾呈現(xian)有高度、有深(shen)度的主(zhu)(zhu)題(ti)佳作(zuo)。

全(quan)(quan)省分會場同步(bu)設立“主(zhu)題出版物(wu)專柜(ju)”，開啟線下(xia)聯展(zhan)，筑成(cheng)百(bai)(bai)店百(bai)(bai)部紅色經典(dian)圖書(shu)獻禮方(fang)陣，集中展(zhan)示展(zhan)銷(xiao)《習近平談治國理政》《中國共產黨(dang)(dang)簡史》《新征程面(mian)對面(mian)》等重大主(zhu)題出版物(wu)和黨(dang)(dang)史學習教育讀物(wu)，全(quan)(quan)面(mian)展(zhan)示進入新時代黨(dang)(dang)和國家各(ge)項(xiang)事(shi)業(ye)取得的歷史性成(cheng)就、發(fa)生的歷史性變革，回(hui)顧百(bai)(bai)年歷程，展(zhan)現輝煌成(cheng)就，引發(fa)廣大群眾共鳴。

同時，各分會場集中開展主題出版物(wu)首(shou)發儀式、“紅(hong)(hong)色文化(hua)輕騎兵”、“重溫紅(hong)(hong)色記(ji)憶”等紅(hong)(hong)色題材閱讀互動活動。

吹(chui)響集結號，全省(sheng)321個分會(hui)場聯展聯動

本屆南國(guo)書(shu)香節(jie)進一步(bu)深耕全民(min)閱讀(du)，厚植文化根基，著力(li)拓寬全民(min)參展的(de)幅度(du)、延伸全民(min)觀(guan)展的(de)廣(guang)度(du)、加大(da)全民(min)優(you)惠的(de)力(li)度(du)、掀起全民(min)閱讀(du)的(de)熱度(du)，立足“挖掘地方優(you)勢、辦出(chu)地方特色(se)”，在全省(sheng)設(she)置321個分會場。

各分(fen)會(hui)場統(tong)一標識、統(tong)一宣(xuan)傳、統(tong)一折扣、統(tong)一氛圍，編織(zhi)成一張(zhang)廣泛的、立體的全(quan)民(min)閱(yue)讀(du)服務網(wang)，共同吹(chui)響“2021南國書香節”集結號。

全省分(fen)會場分(fen)布(bu)均衡，全面覆(fu)蓋市、區（縣），讓(rang)廣(guang)大(da)群(qun)眾(zhong)實現零距(ju)離參展。展覽不僅注重(zhong)主題聚焦，思想引領(ling)，也(ye)注重(zhong)大(da)眾(zhong)閱讀，活動(dong)互動(dong)，只要廣(guang)大(da)群(qun)眾(zhong)走進(jin)書店，走進(jin)圖書館，就可以近距(ju)離參與書香節豐富的閱讀活動(dong)。

全(quan)省各地(di)分會場(chang)以(yi)新華書店、特(te)色書店為(wei)(wei)閱讀發散點，同步設置(zhi)“書香優(you)選(xuan)”精品(pin)出版(ban)(ban)(ban)物(wu)專(zhuan)柜、廣東優(you)秀出版(ban)(ban)(ban)物(wu)專(zhuan)柜、中國出版(ban)(ban)(ban)集(ji)團優(you)秀出版(ban)(ban)(ban)物(wu)專(zhuan)柜，精選(xuan)一批大(da)眾精品(pin)、暢銷(xiao)經典、嶺南文(wen)化(hua)、地(di)方特(te)色讀物(wu)，為(wei)(wei)廣大(da)群眾提供閱讀指南。

書店廣泛聯(lian)結各(ge)行各(ge)業，通過閱讀活動串(chuan)聯(lian)起機關、學(xue)校、社(she)區、企業，從而調(diao)動全省各(ge)地(di)廣大(da)群眾參與的積(ji)極性。

閱(yue)讀(du)活(huo)動(dong)(dong)融合本(ben)地(di)特色：廣州市(shi)(shi)推出“聲入人心(xin)(xin)，紅動(dong)(dong)廣州”——尋找廣州最美“悅(yue)”讀(du)之聲紅色經典(dian)作品誦讀(du)；深圳市(shi)(shi)舉(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)(ban)“書(shu)(shu)(shu)(shu)(shu)映百年偉(wei)業”黨(dang)史(shi)學習教(jiao)育主題展；汕頭市(shi)(shi)舉(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)(ban)“書(shu)(shu)(shu)(shu)(shu)中(zhong)的(de)(de)鄉村(cun)變遷(qian)”圖書(shu)(shu)(shu)(shu)(shu)展；佛山市(shi)(shi)舉(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)(ban)“閱(yue)途(tu)，書(shu)(shu)(shu)(shu)(shu)與遠方”基(ji)層文化(hua)(hua)巡回展；河(he)源(yuan)市(shi)(shi)舉(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)(ban)盲人聽書(shu)(shu)(shu)(shu)(shu)、聾啞(ya)人視聽閱(yue)讀(du)活(huo)動(dong)(dong)；梅州市(shi)(shi)舉(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)(ban)“南粵沃土(tu)鑄偉(wei)業——中(zhong)國共產黨(dang)在廣東”圖片(pian)展；惠州市(shi)(shi)舉(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)(ban)“不(bu)忘(wang)初心(xin)(xin)，傳(chuan)承(cheng)薪(xin)火”主題閱(yue)讀(du)活(huo)動(dong)(dong)；汕尾市(shi)(shi)舉(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)(ban)《熱土(tu)地(di)上的(de)(de)紅飄帶》新書(shu)(shu)(shu)(shu)(shu)分享(xiang)會(hui)；中(zhong)山市(shi)(shi)舉(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)(ban)第三屆中(zhong)山市(shi)(shi)經典(dian)誦讀(du)活(huo)動(dong)(dong)線下(xia)決賽；江(jiang)(jiang)門市(shi)(shi)舉(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)(ban)黨(dang)史(shi)、僑(qiao)(qiao)史(shi)故事分享(xiang)會(hui)和僑(qiao)(qiao)鄉特色文化(hua)(hua)展示活(huo)動(dong)(dong)；陽江(jiang)(jiang)市(shi)(shi)舉(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)(ban)紅色主題紀錄片(pian)展播活(huo)動(dong)(dong)；湛江(jiang)(jiang)市(shi)(shi)舉(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)(ban)“唐(tang)詩氣度與民族自信”“儒家修身”等主題文化(hua)(hua)講(jiang)堂；茂(mao)名市(shi)(shi)舉(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)(ban)“書(shu)(shu)(shu)(shu)(shu)香暖山區”捐(juan)書(shu)(shu)(shu)(shu)(shu)活(huo)動(dong)(dong)；肇慶(qing)市(shi)(shi)舉(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)(ban)全國“兩優一先”表彰大會(hui)肇慶(qing)代(dai)表閱(yue)讀(du)分享(xiang)會(hui)；清遠市(shi)(shi)舉(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)(ban)“文明家風”書(shu)(shu)(shu)(shu)(shu)法巡展；潮州市(shi)(shi)舉(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)(ban)“潮心(xin)(xin)向(xiang)黨(dang)”潮州黨(dang)史(shi)印(yin)記檔(dang)案圖片(pian)展；揭陽市(shi)(shi)舉(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)(ban)“書(shu)(shu)(shu)(shu)(shu)香家國情”讀(du)書(shu)(shu)(shu)(shu)(shu)主題晚(wan)會(hui)；云浮市(shi)(shi)舉(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)(ban)“書(shu)(shu)(shu)(shu)(shu)香鄉村(cun)”公益贈書(shu)(shu)(shu)(shu)(shu)活(huo)動(dong)(dong)。

立面觀書展，線(xian)上線(xian)下活動有機融合

隨著閱讀(du)方(fang)式多樣化，南(nan)國書(shu)香節進一(yi)步(bu)加強線(xian)上(shang)(shang)線(xian)下(xia)(xia)融合，搭(da)建(jian)“南(nan)國書(shu)香節云平臺”，將線(xian)上(shang)(shang)展(zhan)示(shi)、線(xian)上(shang)(shang)銷(xiao)售、線(xian)上(shang)(shang)活(huo)(huo)動、線(xian)上(shang)(shang)公(gong)益和線(xian)下(xia)(xia)活(huo)(huo)動有機融合。廣大群眾不僅可(ke)以到分會場線(xian)下(xia)(xia)參(can)展(zhan)，也可(ke)以通(tong)過南(nan)國書(shu)香節小程(cheng)(cheng)序(xu)、羊(yang)城書(shu)展(zhan)小程(cheng)(cheng)序(xu)，在云端(duan)同(tong)享優(you)惠購書(shu)、參(can)與(yu)閱讀(du)活(huo)(huo)動。

主題出(chu)版物(wu)展(zhan)銷(xiao)(xiao)(xiao)、“書香(xiang)優選”精品出(chu)版物(wu)展(zhan)銷(xiao)(xiao)(xiao)、廣東優秀出(chu)版物(wu)展(zhan)銷(xiao)(xiao)(xiao)、中(zhong)國(guo)出(chu)版集團優秀出(chu)版物(wu)展(zhan)銷(xiao)(xiao)(xiao)將在“南(nan)國(guo)書香(xiang)節(jie)”小(xiao)(xiao)程序同(tong)(tong)步上(shang)線(xian)，全(quan)省分會場同(tong)(tong)步開設(she)線(xian)上(shang)購書平臺，重點依托“新華通讀(du)”小(xiao)(xiao)程序，供全(quan)省廣大群眾在線(xian)購書；同(tong)(tong)時，數(shu)十場新書分享(xiang)會、論壇沙龍(long)、閱讀(du)活(huo)動(dong)將進行線(xian)上(shang)直播(bo)，并通過南(nan)國(guo)書香(xiang)節(jie)小(xiao)(xiao)程序全(quan)面發布，讓廣大群眾打破(po)距離界限，實現線(xian)上(shang)參展(zhan)。

今年(nian)南(nan)國書(shu)(shu)香節開啟(qi)云(yun)互動(dong)，打造(zao)“小書(shu)(shu)房，大(da)世界”云(yun)平臺，百位名人(ren)(ren)作(zuo)家(jia)走進(jin)自己的(de)書(shu)(shu)房或特色(se)書(shu)(shu)店(dian)，通(tong)過云(yun)互動(dong)，向廣(guang)(guang)大(da)群眾推薦好書(shu)(shu)，共同參(can)與(yu)書(shu)(shu)香節。來(lai)自廣(guang)(guang)東本土的(de)近百名文化名人(ren)(ren)、專家(jia)學(xue)者、作(zuo)家(jia)、閱讀(du)推廣(guang)(guang)人(ren)(ren)將(jiang)下沉到全省分會場開展活動(dong)，通(tong)過講(jiang)座、對談(tan)、沙龍、簽(qian)售(shou)等形式(shi)(shi)，圍繞紅色(se)題材、嶺南(nan)文化、親(qin)子(zi)教育、生活方式(shi)(shi)等內容，深入(ru)書(shu)(shu)店(dian)一(yi)線，與(yu)廣(guang)(guang)大(da)群眾面對面交流。

優惠遍(bian)基(ji)層，多措并舉(ju)提高惠民滲透(tou)力

今年南國(guo)書香節繼續發揮“全(quan)民(min)(min)閱讀主陣地”作(zuo)用，向全(quan)省廣(guang)大(da)群眾(zhong)推(tui)出(chu)便民(min)(min)惠民(min)(min)舉(ju)措，通過文化惠民(min)(min)助推(tui)全(quan)民(min)(min)閱讀。全(quan)省分會場同步推(tui)出(chu)全(quan)場圖書八折優惠，“書香之夜”專(zhuan)場圖書限時七折優惠。

全省(sheng)各地分會場推出多(duo)項惠(hui)(hui)民(min)活動(dong)。在(zai)廣州分會場，讀(du)者到(dao)(dao)指定書(shu)店(dian)(dian)（四閱書(shu)店(dian)(dian)·東湖(hu)店(dian)(dian)、四閱書(shu)店(dian)(dian)·琶洲店(dian)(dian)、楠(nan)楓書(shu)院、新塘書(shu)城(cheng)、江高(gao)書(shu)城(cheng)、北京路教材書(shu)店(dian)(dian)、吾(wu)悅青年文化空(kong)間）購書(shu)，除享受(shou)8折(zhe)優(you)(you)(you)惠(hui)(hui)以外，還可(ke)疊加享受(shou)工銀(yin)專項優(you)(you)(you)惠(hui)(hui)。讀(du)者使用(yong)工銀(yin)e生活APP掃碼支付（需綁定廣州地區工銀(yin)信(xin)用(yong)卡），可(ke)享5折(zhe)優(you)(you)(you)惠(hui)(hui)，最高(gao)單筆(bi)優(you)(you)(you)惠(hui)(hui)金額(e)可(ke)達50元(yuan)。活動(dong)期間每位讀(du)者可(ke)享受(shou)2次優(you)(you)(you)惠(hui)(hui)，優(you)(you)(you)惠(hui)(hui)名額(e)有限，先到(dao)(dao)先得。在(zai)“羊(yang)城(cheng)書(shu)展”小程(cheng)序(xu)，將上(shang)線“清空(kong)100位讀(du)者購物(wu)車”活動(dong)，連續10天(tian)隨(sui)機抽取10位提供限額(e)500元(yuan)范(fan)圍內清空(kong)購物(wu)車的(de)免(mian)單福利(li)，實(shi)實(shi)在(zai)在(zai)優(you)(you)(you)惠(hui)(hui)于民(min)。

在(zai)中(zhong)山分(fen)(fen)會場，“中(zhong)山書展”云平(ping)臺將發(fa)放15萬電子(zi)購(gou)書券(quan)；江(jiang)門分(fen)(fen)會場則通過“文化惠民(min)，云上共享(xiang)”黨史(shi)答(da)題抽獎小程序發(fa)放8萬元(yuan)(yuan)電子(zi)購(gou)書券(quan)；湛(zhan)江(jiang)分(fen)(fen)會場將通過“嶺(ling)南書香”微信公眾(zhong)號(hao)(hao)、“視聽湛(zhan)江(jiang)”APP、“湛(zhan)江(jiang)發(fa)布(bu)”微信公眾(zhong)號(hao)(hao)等平(ping)臺發(fa)放10萬元(yuan)(yuan)電子(zi)購(gou)書券(quan)；茂名分(fen)(fen)會場則向當地新華書店、市(shi)圖(tu)書館及市(shi)區4家(jia)民(min)營書店的讀(du)者發(fa)放10萬元(yuan)(yuan)購(gou)書券(quan)；云浮分(fen)(fen)會場將通過“云報商城”派(pai)發(fa)電子(zi)購(gou)書券(quan)，同(tong)時(shi)派(pai)發(fa)紙質(zhi)購(gou)書券(quan)，總(zong)額10萬元(yuan)(yuan)。

公益暖人心，形式創新助推閱讀服務多(duo)元化

書(shu)香節(jie)期(qi)間，廣州(zhou)市(shi)(shi)(shi)(shi)(shi)、深圳市(shi)(shi)(shi)(shi)(shi)、佛山市(shi)(shi)(shi)(shi)(shi)、韶(shao)關市(shi)(shi)(shi)(shi)(shi)、河源市(shi)(shi)(shi)(shi)(shi)、梅州(zhou)市(shi)(shi)(shi)(shi)(shi)、惠州(zhou)市(shi)(shi)(shi)(shi)(shi)、東莞市(shi)(shi)(shi)(shi)(shi)、中山市(shi)(shi)(shi)(shi)(shi)、江(jiang)門市(shi)(shi)(shi)(shi)(shi)、湛江(jiang)市(shi)(shi)(shi)(shi)(shi)、茂名市(shi)(shi)(shi)(shi)(shi)、肇慶市(shi)(shi)(shi)(shi)(shi)、清遠市(shi)(shi)(shi)(shi)(shi)、潮(chao)州(zhou)市(shi)(shi)(shi)(shi)(shi)、揭陽市(shi)(shi)(shi)(shi)(shi)的(de)市(shi)(shi)(shi)(shi)(shi)、縣公共圖(tu)書(shu)館與當地(di)新華書(shu)店聯合(he)舉辦“你選書(shu)，我買(mai)單(dan)”活動，凡持有當地(di)圖(tu)書(shu)館借閱(yue)卡的(de)廣大群眾，憑借閱(yue)卡可(ke)在當地(di)指定(ding)書(shu)店或圖(tu)書(shu)館自選圖(tu)書(shu)進行借閱(yue)。

今(jin)年(nian)，鄉(xiang)鎮(zhen)(zhen)流(liu)(liu)動(dong)(dong)(dong)(dong)(dong)售(shou)(shou)書(shu)(shu)(shu)活(huo)動(dong)(dong)(dong)(dong)(dong)成為(wei)南(nan)國書(shu)(shu)(shu)香節的重點公益活(huo)動(dong)(dong)(dong)(dong)(dong)，各(ge)地分會場(chang)將(jiang)在(zai)全省鄉(xiang)鎮(zhen)(zhen)輪流(liu)(liu)開展流(liu)(liu)動(dong)(dong)(dong)(dong)(dong)售(shou)(shou)書(shu)(shu)(shu)活(huo)動(dong)(dong)(dong)(dong)(dong)，鄉(xiang)鎮(zhen)(zhen)流(liu)(liu)動(dong)(dong)(dong)(dong)(dong)售(shou)(shou)書(shu)(shu)(shu)活(huo)動(dong)(dong)(dong)(dong)(dong)由各(ge)市縣(xian)新(xin)華書(shu)(shu)(shu)店具體(ti)開展，潮南(nan)購(gou)(gou)書(shu)(shu)(shu)中(zhong)(zhong)心(xin)、博羅書(shu)(shu)(shu)城、陽山購(gou)(gou)書(shu)(shu)(shu)中(zhong)(zhong)心(xin)、江(jiang)門購(gou)(gou)書(shu)(shu)(shu)中(zhong)(zhong)心(xin)、連州(zhou)購(gou)(gou)書(shu)(shu)(shu)中(zhong)(zhong)心(xin)、江(jiang)南(nan)購(gou)(gou)書(shu)(shu)(shu)中(zhong)(zhong)心(xin)、新(xin)興購(gou)(gou)書(shu)(shu)(shu)中(zhong)(zhong)心(xin)等數(shu)十家(jia)新(xin)華書(shu)(shu)(shu)店，將(jiang)陸續舉辦流(liu)(liu)動(dong)(dong)(dong)(dong)(dong)售(shou)(shou)書(shu)(shu)(shu)，把“鄉(xiang)鎮(zhen)(zhen)流(liu)(liu)動(dong)(dong)(dong)(dong)(dong)售(shou)(shou)書(shu)(shu)(shu)車”開到(dao)偏遠鄉(xiang)鎮(zhen)(zhen)，滿足(zu)農(nong)村群眾精神文化(hua)需求，助力鄉(xiang)村文化(hua)振興。

防控不放松(song)，守好成果營造安全參展環境