2021南(nan)國(guo)書(shu)香(xiang)節(jie)于8月(yue)20-30日舉辦。在(zai)常態化(hua)疫情防控(kong)下，本屆南(nan)國(guo)書(shu)香(xiang)節(jie)采(cai)用(yong)“線上(shang)線下結合(he)、全省各級(ji)聯動、分散同(tong)(tong)期辦展(zhan)”的(de)形(xing)式開展(zhan)，全省范圍內(nei)設立的(de)321個(ge)分會場(chang)將(jiang)同(tong)(tong)頻共振，聯袂唱(chang)響閱讀協(xie)奏曲——超20萬種(zhong)參展(zhan)圖書(shu)線上(shang)線下同(tong)(tong)步展(zhan)示(shi)，200多(duo)(duo)名文化(hua)名家或(huo)踏足南(nan)粵(yue)，或(huo)做客云端，464場(chang)次文化(hua)活動潤(run)澤嶺南(nan)，一場(chang)大眾化(hua)、多(duo)(duo)元化(hua)、立體化(hua)的(de)文化(hua)盛宴(yan)將(jiang)在(zai)八(ba)月(yue)盛夏(xia)掀起(qi)滿城(cheng)書(shu)香(xiang)。

聚焦新(xin)時代，透過出版看百年輝煌成就(jiu)

今年(nian)是(shi)中(zhong)國(guo)共產黨成立(li)100周年(nian)，也是(shi)我國(guo)進入“十四五”規劃、乘勢而(er)上(shang)開(kai)啟全面建設(she)社會主義現代化國(guo)家新征程(cheng)、向第二個百年(nian)奮斗目標進軍的開(kai)局之年(nian)。

2021南(nan)國書香節以“閱讀點(dian)亮前行的路”為年度口號，匯集主題出(chu)(chu)版重(zhong)點(dian)出(chu)(chu)版物(wu)，在全省范(fan)圍內(nei)集中(zhong)展(zhan)示展(zhan)銷習(xi)近平新(xin)時代(dai)中(zhong)國特(te)色社會(hui)主義思想出(chu)(chu)版成果(guo)，重(zhong)點(dian)展(zhan)示黨史、新(xin)中(zhong)國史、改(gai)革開放史、社會(hui)主義發(fa)展(zhan)史等主題出(chu)(chu)版物(wu)，展(zhan)示弘揚民族精神、歌頌(song)改(gai)革成果(guo)、宣傳典(dian)型事跡(ji)的優(you)秀作(zuo)品(pin)，為廣大群眾呈現有高度、有深度的主題佳作(zuo)。

全省分會場同步設立(li)“主題(ti)(ti)出版物專柜(ju)”，開(kai)啟線下聯(lian)展(zhan)，筑成(cheng)百店(dian)百部(bu)紅色經典圖書獻禮方(fang)陣，集(ji)中展(zhan)示(shi)展(zhan)銷(xiao)《習近平談治國理(li)政》《中國共(gong)產黨(dang)簡史(shi)》《新征程面對面》等重(zhong)大主題(ti)(ti)出版物和黨(dang)史(shi)學(xue)習教育讀物，全面展(zhan)示(shi)進入新時代黨(dang)和國家各項事(shi)業(ye)取得的歷史(shi)性成(cheng)就、發生的歷史(shi)性變革，回顧百年歷程，展(zhan)現輝(hui)煌成(cheng)就，引發廣(guang)大群眾共(gong)鳴。

同時，各分會(hui)場集中開展(zhan)主題出版物首發儀式(shi)、“紅(hong)色文化(hua)輕騎兵”、“重溫紅(hong)色記(ji)憶”等紅(hong)色題材閱(yue)讀(du)互動(dong)活(huo)動(dong)。

吹響集結號(hao)，全(quan)省321個分(fen)會場聯(lian)(lian)展聯(lian)(lian)動

本屆南國(guo)書香(xiang)節進一(yi)步深耕全(quan)(quan)民(min)(min)閱讀(du)，厚植文化根基，著力拓寬全(quan)(quan)民(min)(min)參展的幅度(du)(du)、延伸全(quan)(quan)民(min)(min)觀展的廣度(du)(du)、加大全(quan)(quan)民(min)(min)優(you)惠(hui)的力度(du)(du)、掀起全(quan)(quan)民(min)(min)閱讀(du)的熱度(du)(du)，立足“挖掘地(di)方(fang)優(you)勢、辦出(chu)地(di)方(fang)特色”，在全(quan)(quan)省設置321個分會場。

各分會場統一(yi)(yi)(yi)(yi)標識(shi)、統一(yi)(yi)(yi)(yi)宣(xuan)傳、統一(yi)(yi)(yi)(yi)折扣、統一(yi)(yi)(yi)(yi)氛圍，編織成一(yi)(yi)(yi)(yi)張廣泛的(de)、立體的(de)全(quan)民(min)閱讀服(fu)務網，共同吹響“2021南國書香節”集(ji)結號。

全省(sheng)分會場分布均衡，全面覆蓋市、區（縣(xian)），讓廣大(da)群(qun)眾(zhong)實(shi)現零距離參展。展覽不僅注重(zhong)主(zhu)題聚焦，思想引領，也注重(zhong)大(da)眾(zhong)閱(yue)讀(du)，活動(dong)互(hu)動(dong)，只要廣大(da)群(qun)眾(zhong)走進書(shu)店，走進圖書(shu)館(guan)，就可以近(jin)距離參與(yu)書(shu)香節(jie)豐(feng)富的(de)閱(yue)讀(du)活動(dong)。

全省各地分(fen)會(hui)場以(yi)新華書店(dian)、特(te)色書店(dian)為閱讀(du)發(fa)散點(dian)，同(tong)步設置“書香優選(xuan)”精品出(chu)(chu)版(ban)物(wu)專(zhuan)柜、廣(guang)東優秀出(chu)(chu)版(ban)物(wu)專(zhuan)柜、中(zhong)國出(chu)(chu)版(ban)集團(tuan)優秀出(chu)(chu)版(ban)物(wu)專(zhuan)柜，精選(xuan)一批大(da)眾精品、暢銷經典、嶺南文(wen)化、地方特(te)色讀(du)物(wu)，為廣(guang)大(da)群眾提(ti)供(gong)閱讀(du)指(zhi)南。

書店廣(guang)泛聯(lian)結各行各業，通過閱讀活動串(chuan)聯(lian)起機關、學(xue)校、社區、企業，從(cong)而調動全省各地廣(guang)大(da)群(qun)眾參與(yu)的積極(ji)性。

閱讀活(huo)動(dong)融合(he)本(ben)地特色(se)：廣(guang)(guang)州(zhou)市(shi)(shi)(shi)(shi)(shi)推(tui)出“聲(sheng)入人心，紅(hong)動(dong)廣(guang)(guang)州(zhou)”——尋(xun)找廣(guang)(guang)州(zhou)最美“悅”讀之聲(sheng)紅(hong)色(se)經典作品誦讀；深圳市(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)“書(shu)(shu)映百(bai)年偉(wei)業”黨(dang)史(shi)學習教育主(zhu)題展(zhan)；汕(shan)(shan)頭市(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)“書(shu)(shu)中(zhong)的(de)鄉村(cun)(cun)變遷”圖(tu)書(shu)(shu)展(zhan)；佛(fo)山市(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)“閱途，書(shu)(shu)與(yu)遠(yuan)方”基層(ceng)文化(hua)巡回展(zhan)；河源(yuan)市(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)盲人聽書(shu)(shu)、聾啞人視聽閱讀活(huo)動(dong)；梅州(zhou)市(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)“南粵沃土(tu)(tu)鑄偉(wei)業——中(zhong)國共產黨(dang)在廣(guang)(guang)東”圖(tu)片展(zhan)；惠(hui)州(zhou)市(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)“不忘初心，傳承(cheng)薪(xin)火”主(zhu)題閱讀活(huo)動(dong)；汕(shan)(shan)尾(wei)市(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)《熱土(tu)(tu)地上的(de)紅(hong)飄帶》新書(shu)(shu)分享(xiang)(xiang)會(hui)(hui)；中(zhong)山市(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)第(di)三屆中(zhong)山市(shi)(shi)(shi)(shi)(shi)經典誦讀活(huo)動(dong)線(xian)下決賽(sai)；江(jiang)(jiang)門市(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)黨(dang)史(shi)、僑(qiao)史(shi)故(gu)事分享(xiang)(xiang)會(hui)(hui)和僑(qiao)鄉特色(se)文化(hua)展(zhan)示活(huo)動(dong)；陽(yang)江(jiang)(jiang)市(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)紅(hong)色(se)主(zhu)題紀錄(lu)片展(zhan)播活(huo)動(dong)；湛江(jiang)(jiang)市(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)“唐(tang)詩(shi)氣(qi)度與(yu)民族自信(xin)”“儒家修(xiu)身”等(deng)主(zhu)題文化(hua)講堂；茂名市(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)“書(shu)(shu)香暖山區”捐書(shu)(shu)活(huo)動(dong)；肇慶市(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)全國“兩優一先”表彰大會(hui)(hui)肇慶代表閱讀分享(xiang)(xiang)會(hui)(hui)；清遠(yuan)市(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)“文明家風(feng)”書(shu)(shu)法巡展(zhan)；潮州(zhou)市(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)“潮心向黨(dang)”潮州(zhou)黨(dang)史(shi)印記檔案圖(tu)片展(zhan)；揭(jie)陽(yang)市(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)“書(shu)(shu)香家國情”讀書(shu)(shu)主(zhu)題晚會(hui)(hui)；云浮市(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)“書(shu)(shu)香鄉村(cun)(cun)”公益(yi)贈(zeng)書(shu)(shu)活(huo)動(dong)。

立面觀(guan)書(shu)展(zhan)，線上線下(xia)活(huo)動有機(ji)融(rong)合

隨著(zhu)閱讀(du)方式多樣化，南國書香節進一步加強線(xian)(xian)(xian)上(shang)線(xian)(xian)(xian)下(xia)融合，搭建(jian)“南國書香節云(yun)(yun)平臺”，將線(xian)(xian)(xian)上(shang)展示、線(xian)(xian)(xian)上(shang)銷售、線(xian)(xian)(xian)上(shang)活動、線(xian)(xian)(xian)上(shang)公(gong)益和(he)線(xian)(xian)(xian)下(xia)活動有機融合。廣大(da)群眾(zhong)不(bu)僅可(ke)以到分會場(chang)線(xian)(xian)(xian)下(xia)參展，也可(ke)以通過南國書香節小程序(xu)(xu)、羊(yang)城書展小程序(xu)(xu)，在云(yun)(yun)端同享優惠購(gou)書、參與閱讀(du)活動。

主題出版(ban)(ban)(ban)物展銷、“書香優選”精(jing)品出版(ban)(ban)(ban)物展銷、廣東優秀出版(ban)(ban)(ban)物展銷、中國(guo)出版(ban)(ban)(ban)集團優秀出版(ban)(ban)(ban)物展銷將在“南國(guo)書香節”小程序(xu)同(tong)步上(shang)線(xian)，全省(sheng)分會場(chang)同(tong)步開設線(xian)上(shang)購(gou)書平(ping)臺，重(zhong)點依托“新華通(tong)讀”小程序(xu)，供(gong)全省(sheng)廣大群眾在線(xian)購(gou)書；同(tong)時，數十場(chang)新書分享(xiang)會、論壇(tan)沙龍、閱讀活動將進行(xing)線(xian)上(shang)直播(bo)，并(bing)通(tong)過(guo)南國(guo)書香節小程序(xu)全面(mian)發布，讓廣大群眾打破距離(li)界限，實(shi)現線(xian)上(shang)參展。

今年南(nan)國(guo)書香節開啟云互(hu)(hu)動(dong)，打造(zao)“小(xiao)書房，大世(shi)界”云平臺(tai)，百(bai)位名(ming)人(ren)作(zuo)家走(zou)進自(zi)己的書房或特色(se)書店，通過云互(hu)(hu)動(dong)，向廣(guang)大群(qun)眾(zhong)推薦(jian)好書，共同參與書香節。來自(zi)廣(guang)東本土的近百(bai)名(ming)文(wen)化(hua)名(ming)人(ren)、專(zhuan)家學者(zhe)、作(zuo)家、閱讀推廣(guang)人(ren)將下沉到全省(sheng)分會場開展(zhan)活(huo)動(dong)，通過講座、對談、沙龍、簽售等(deng)形(xing)式，圍繞(rao)紅色(se)題材、嶺南(nan)文(wen)化(hua)、親子教育、生(sheng)活(huo)方(fang)式等(deng)內容，深入書店一線，與廣(guang)大群(qun)眾(zhong)面對面交流。

優惠(hui)遍基層，多措(cuo)并舉提高惠(hui)民滲透(tou)力(li)

今年南國書香(xiang)節繼續發(fa)揮(hui)“全(quan)民(min)閱讀(du)主陣地”作用(yong)，向全(quan)省廣大群眾推(tui)出便民(min)惠(hui)民(min)舉措，通過文化惠(hui)民(min)助(zhu)推(tui)全(quan)民(min)閱讀(du)。全(quan)省分會場同步(bu)推(tui)出全(quan)場圖書八折優惠(hui)，“書香(xiang)之(zhi)夜”專(zhuan)場圖書限時七折優惠(hui)。

全省各地(di)分(fen)會場(chang)推(tui)出多項(xiang)惠民活動(dong)。在廣州分(fen)會場(chang)，讀(du)(du)者到(dao)指(zhi)定書(shu)(shu)(shu)(shu)(shu)店(dian)（四閱書(shu)(shu)(shu)(shu)(shu)店(dian)·東湖(hu)店(dian)、四閱書(shu)(shu)(shu)(shu)(shu)店(dian)·琶洲店(dian)、楠楓(feng)書(shu)(shu)(shu)(shu)(shu)院、新塘(tang)書(shu)(shu)(shu)(shu)(shu)城、江高(gao)(gao)書(shu)(shu)(shu)(shu)(shu)城、北京路(lu)教材書(shu)(shu)(shu)(shu)(shu)店(dian)、吾悅青年文(wen)化空(kong)間）購(gou)書(shu)(shu)(shu)(shu)(shu)，除享(xiang)受8折優(you)(you)惠以外，還可(ke)疊加享(xiang)受工銀專(zhuan)項(xiang)優(you)(you)惠。讀(du)(du)者使用工銀e生(sheng)活APP掃碼支付（需綁定廣州地(di)區工銀信用卡(ka)），可(ke)享(xiang)5折優(you)(you)惠，最高(gao)(gao)單(dan)(dan)筆優(you)(you)惠金額可(ke)達(da)50元。活動(dong)期間每位(wei)(wei)讀(du)(du)者可(ke)享(xiang)受2次優(you)(you)惠，優(you)(you)惠名額有(you)限，先到(dao)先得。在“羊城書(shu)(shu)(shu)(shu)(shu)展”小程序，將上線“清空(kong)100位(wei)(wei)讀(du)(du)者購(gou)物車”活動(dong)，連續10天隨機抽取10位(wei)(wei)提供限額500元范圍內清空(kong)購(gou)物車的免(mian)單(dan)(dan)福利(li)，實實在在優(you)(you)惠于(yu)民。

在中山分(fen)會場，“中山書(shu)(shu)展”云平(ping)臺將(jiang)發(fa)(fa)放15萬(wan)(wan)電(dian)子購(gou)書(shu)(shu)券(quan)(quan)(quan)；江門分(fen)會場則(ze)(ze)通(tong)過“文化(hua)惠(hui)民，云上(shang)共(gong)享”黨史答題抽獎(jiang)小程(cheng)序(xu)發(fa)(fa)放8萬(wan)(wan)元(yuan)電(dian)子購(gou)書(shu)(shu)券(quan)(quan)(quan)；湛(zhan)(zhan)江分(fen)會場將(jiang)通(tong)過“嶺南書(shu)(shu)香(xiang)”微(wei)(wei)信公眾號、“視(shi)聽湛(zhan)(zhan)江”APP、“湛(zhan)(zhan)江發(fa)(fa)布(bu)”微(wei)(wei)信公眾號等平(ping)臺發(fa)(fa)放10萬(wan)(wan)元(yuan)電(dian)子購(gou)書(shu)(shu)券(quan)(quan)(quan)；茂名(ming)分(fen)會場則(ze)(ze)向當地(di)新華書(shu)(shu)店(dian)、市(shi)圖書(shu)(shu)館(guan)及(ji)市(shi)區4家民營書(shu)(shu)店(dian)的讀者發(fa)(fa)放10萬(wan)(wan)元(yuan)購(gou)書(shu)(shu)券(quan)(quan)(quan)；云浮分(fen)會場將(jiang)通(tong)過“云報商城”派(pai)發(fa)(fa)電(dian)子購(gou)書(shu)(shu)券(quan)(quan)(quan)，同(tong)時派(pai)發(fa)(fa)紙(zhi)質購(gou)書(shu)(shu)券(quan)(quan)(quan)，總額10萬(wan)(wan)元(yuan)。

公益暖人心(xin)，形式創新助推閱讀服務多元化(hua)

書(shu)香節期(qi)間，廣州市(shi)(shi)(shi)(shi)、深圳市(shi)(shi)(shi)(shi)、佛山市(shi)(shi)(shi)(shi)、韶(shao)關市(shi)(shi)(shi)(shi)、河源市(shi)(shi)(shi)(shi)、梅州市(shi)(shi)(shi)(shi)、惠州市(shi)(shi)(shi)(shi)、東莞市(shi)(shi)(shi)(shi)、中山市(shi)(shi)(shi)(shi)、江(jiang)(jiang)門市(shi)(shi)(shi)(shi)、湛江(jiang)(jiang)市(shi)(shi)(shi)(shi)、茂名市(shi)(shi)(shi)(shi)、肇慶市(shi)(shi)(shi)(shi)、清遠(yuan)市(shi)(shi)(shi)(shi)、潮州市(shi)(shi)(shi)(shi)、揭陽市(shi)(shi)(shi)(shi)的市(shi)(shi)(shi)(shi)、縣公共(gong)圖(tu)書(shu)館與當地新華書(shu)店聯合舉辦“你選書(shu)，我買(mai)單”活動，凡持有(you)當地圖(tu)書(shu)館借閱卡的廣大群眾，憑借閱卡可在當地指定書(shu)店或圖(tu)書(shu)館自選圖(tu)書(shu)進行借閱。

今年，鄉(xiang)鎮(zhen)(zhen)流(liu)動(dong)(dong)售書(shu)(shu)(shu)(shu)活動(dong)(dong)成(cheng)為南國書(shu)(shu)(shu)(shu)香節(jie)的重點公(gong)益活動(dong)(dong)，各地分會場將在全省鄉(xiang)鎮(zhen)(zhen)輪流(liu)開(kai)展(zhan)流(liu)動(dong)(dong)售書(shu)(shu)(shu)(shu)活動(dong)(dong)，鄉(xiang)鎮(zhen)(zhen)流(liu)動(dong)(dong)售書(shu)(shu)(shu)(shu)活動(dong)(dong)由(you)各市縣(xian)新華書(shu)(shu)(shu)(shu)店具體開(kai)展(zhan)，潮南購書(shu)(shu)(shu)(shu)中心(xin)(xin)、博(bo)羅(luo)書(shu)(shu)(shu)(shu)城(cheng)、陽山(shan)購書(shu)(shu)(shu)(shu)中心(xin)(xin)、江門購書(shu)(shu)(shu)(shu)中心(xin)(xin)、連州購書(shu)(shu)(shu)(shu)中心(xin)(xin)、江南購書(shu)(shu)(shu)(shu)中心(xin)(xin)、新興購書(shu)(shu)(shu)(shu)中心(xin)(xin)等(deng)數十家新華書(shu)(shu)(shu)(shu)店，將陸續舉辦(ban)流(liu)動(dong)(dong)售書(shu)(shu)(shu)(shu)，把(ba)“鄉(xiang)鎮(zhen)(zhen)流(liu)動(dong)(dong)售書(shu)(shu)(shu)(shu)車”開(kai)到偏遠鄉(xiang)鎮(zhen)(zhen)，滿(man)足(zu)農(nong)村群眾精神文(wen)化需求，助(zhu)力鄉(xiang)村文(wen)化振(zhen)興。

防控不放松，守好成果營造安全(quan)參展環境