2021南(nan)國(guo)書(shu)香(xiang)節(jie)于8月20-30日舉辦。在(zai)常態化(hua)(hua)疫情防控下(xia)，本屆南(nan)國(guo)書(shu)香(xiang)節(jie)采(cai)用“線上(shang)(shang)線下(xia)結合(he)、全省各級(ji)聯(lian)動(dong)、分散同(tong)(tong)期(qi)辦展”的形式開展，全省范圍內設立(li)的321個分會場將同(tong)(tong)頻共振，聯(lian)袂唱(chang)響閱(yue)讀協奏(zou)曲——超20萬種參展圖書(shu)線上(shang)(shang)線下(xia)同(tong)(tong)步展示，200多名(ming)文(wen)(wen)化(hua)(hua)名(ming)家(jia)或(huo)踏(ta)足南(nan)粵，或(huo)做客云端，464場次文(wen)(wen)化(hua)(hua)活動(dong)潤澤(ze)嶺南(nan)，一場大眾化(hua)(hua)、多元化(hua)(hua)、立(li)體化(hua)(hua)的文(wen)(wen)化(hua)(hua)盛(sheng)宴將在(zai)八(ba)月盛(sheng)夏(xia)掀起滿城書(shu)香(xiang)。

聚焦新(xin)時代(dai)，透過出版看百(bai)年輝煌成就(jiu)

今年(nian)是中國共產黨(dang)成立100周年(nian)，也是我(wo)國進入(ru)“十四(si)五”規劃、乘勢(shi)而上開啟全面建設社(she)會主義現(xian)代化國家新征程、向(xiang)第二個(ge)百年(nian)奮斗目標進軍的(de)開局之年(nian)。

2021南國書香節以“閱讀(du)點(dian)亮前行的(de)路”為年度口號，匯集主(zhu)(zhu)題(ti)(ti)出版重點(dian)出版物，在全省范圍(wei)內集中(zhong)展(zhan)示展(zhan)銷習(xi)近(jin)平(ping)新時代中(zhong)國特色社(she)會主(zhu)(zhu)義思想(xiang)出版成(cheng)果，重點(dian)展(zhan)示黨史(shi)、新中(zhong)國史(shi)、改革開放史(shi)、社(she)會主(zhu)(zhu)義發展(zhan)史(shi)等主(zhu)(zhu)題(ti)(ti)出版物，展(zhan)示弘揚民族精(jing)神、歌(ge)頌改革成(cheng)果、宣(xuan)傳典型事跡的(de)優秀作(zuo)品，為廣大群眾呈(cheng)現有高度、有深度的(de)主(zhu)(zhu)題(ti)(ti)佳作(zuo)。

全(quan)省分會場同步(bu)設立(li)“主(zhu)題出(chu)(chu)版物(wu)專柜”，開啟(qi)線下聯展，筑成(cheng)百(bai)店百(bai)部(bu)紅色經典圖書(shu)獻禮方陣，集中(zhong)展示(shi)展銷《習(xi)近平談治國(guo)理政》《中(zhong)國(guo)共產黨(dang)簡史(shi)》《新征程面(mian)對面(mian)》等重大主(zhu)題出(chu)(chu)版物(wu)和黨(dang)史(shi)學習(xi)教育(yu)讀物(wu)，全(quan)面(mian)展示(shi)進入新時代黨(dang)和國(guo)家各項事業取得的(de)歷史(shi)性成(cheng)就、發(fa)(fa)生的(de)歷史(shi)性變革，回顧(gu)百(bai)年(nian)歷程，展現輝煌成(cheng)就，引發(fa)(fa)廣大群眾(zhong)共鳴。

同時(shi)，各分會場(chang)集中開展主題出版物(wu)首發儀(yi)式、“紅色(se)文(wen)化輕騎兵”、“重(zhong)溫紅色(se)記憶”等紅色(se)題材閱讀互動活動。

吹響集(ji)結(jie)號，全省321個分會場(chang)聯展聯動

本(ben)屆南國書香節進一步深耕全(quan)(quan)民(min)閱(yue)讀(du)，厚植文化根基，著力(li)拓寬全(quan)(quan)民(min)參展的(de)(de)幅度(du)(du)、延伸全(quan)(quan)民(min)觀展的(de)(de)廣(guang)度(du)(du)、加大(da)全(quan)(quan)民(min)優(you)(you)惠的(de)(de)力(li)度(du)(du)、掀起全(quan)(quan)民(min)閱(yue)讀(du)的(de)(de)熱度(du)(du)，立足“挖掘地方優(you)(you)勢、辦(ban)出地方特色(se)”，在全(quan)(quan)省設置321個分會場。

各分會場統一(yi)標識、統一(yi)宣傳(chuan)、統一(yi)折扣、統一(yi)氛圍，編織成一(yi)張(zhang)廣泛的、立(li)體(ti)的全民閱讀服務網，共(gong)同吹響(xiang)“2021南(nan)國書香節”集結(jie)號。

全省分會(hui)場(chang)分布均衡(heng)，全面覆蓋市(shi)、區(qu)（縣），讓廣(guang)大(da)群(qun)眾實現零距離參展。展覽不僅注重主題聚焦，思想引領，也注重大(da)眾閱(yue)讀，活動(dong)互動(dong)，只要廣(guang)大(da)群(qun)眾走進(jin)(jin)書店(dian)，走進(jin)(jin)圖書館，就可以近距離參與書香節豐富的閱(yue)讀活動(dong)。

全(quan)省各地分會場以(yi)新華書店、特色書店為閱讀發散(san)點，同步設置“書香優(you)選”精(jing)品出(chu)(chu)版物(wu)專柜、廣東優(you)秀出(chu)(chu)版物(wu)專柜、中國出(chu)(chu)版集團優(you)秀出(chu)(chu)版物(wu)專柜，精(jing)選一批大(da)眾(zhong)精(jing)品、暢銷(xiao)經典、嶺南(nan)文化、地方特色讀物(wu)，為廣大(da)群眾(zhong)提供閱讀指南(nan)。

書(shu)店廣(guang)泛聯結各(ge)(ge)行各(ge)(ge)業，通過閱(yue)讀(du)活動串(chuan)聯起機(ji)關(guan)、學(xue)校、社區、企業，從而(er)調動全省各(ge)(ge)地(di)廣(guang)大(da)群眾參與的積(ji)極性。

閱(yue)(yue)讀(du)活(huo)(huo)動(dong)融(rong)合本(ben)地特色：廣州(zhou)市(shi)(shi)(shi)推出(chu)“聲入人(ren)心，紅(hong)動(dong)廣州(zhou)”——尋(xun)找廣州(zhou)最(zui)美“悅(yue)”讀(du)之聲紅(hong)色經典(dian)作(zuo)品誦讀(du)；深圳市(shi)(shi)(shi)舉(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)“書映百年(nian)偉業(ye)”黨(dang)史學習(xi)教育主(zhu)題展(zhan)；汕頭市(shi)(shi)(shi)舉(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)“書中(zhong)的鄉村變遷”圖(tu)書展(zhan)；佛(fo)山市(shi)(shi)(shi)舉(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)“閱(yue)(yue)途(tu)，書與(yu)遠(yuan)方”基層(ceng)文(wen)化巡回展(zhan)；河(he)源市(shi)(shi)(shi)舉(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)盲人(ren)聽(ting)書、聾啞(ya)人(ren)視(shi)聽(ting)閱(yue)(yue)讀(du)活(huo)(huo)動(dong)；梅(mei)州(zhou)市(shi)(shi)(shi)舉(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)“南粵沃土鑄(zhu)偉業(ye)——中(zhong)國共產黨(dang)在廣東”圖(tu)片(pian)(pian)(pian)展(zhan)；惠州(zhou)市(shi)(shi)(shi)舉(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)“不忘初心，傳承薪火”主(zhu)題閱(yue)(yue)讀(du)活(huo)(huo)動(dong)；汕尾市(shi)(shi)(shi)舉(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)《熱土地上的紅(hong)飄帶》新書分(fen)(fen)享(xiang)會；中(zhong)山市(shi)(shi)(shi)舉(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)第三屆中(zhong)山市(shi)(shi)(shi)經典(dian)誦讀(du)活(huo)(huo)動(dong)線下決賽；江門市(shi)(shi)(shi)舉(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)黨(dang)史、僑史故事分(fen)(fen)享(xiang)會和僑鄉特色文(wen)化展(zhan)示(shi)活(huo)(huo)動(dong)；陽(yang)(yang)江市(shi)(shi)(shi)舉(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)紅(hong)色主(zhu)題紀錄(lu)片(pian)(pian)(pian)展(zhan)播活(huo)(huo)動(dong)；湛江市(shi)(shi)(shi)舉(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)“唐(tang)詩氣度(du)與(yu)民(min)族自信”“儒家修身(shen)”等主(zhu)題文(wen)化講堂(tang)；茂名市(shi)(shi)(shi)舉(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)“書香(xiang)(xiang)暖山區”捐書活(huo)(huo)動(dong)；肇慶市(shi)(shi)(shi)舉(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)全國“兩優一先”表(biao)彰大會肇慶代表(biao)閱(yue)(yue)讀(du)分(fen)(fen)享(xiang)會；清(qing)遠(yuan)市(shi)(shi)(shi)舉(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)“文(wen)明(ming)家風”書法(fa)巡展(zhan)；潮州(zhou)市(shi)(shi)(shi)舉(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)“潮心向黨(dang)”潮州(zhou)黨(dang)史印記檔(dang)案圖(tu)片(pian)(pian)(pian)展(zhan)；揭陽(yang)(yang)市(shi)(shi)(shi)舉(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)“書香(xiang)(xiang)家國情(qing)”讀(du)書主(zhu)題晚會；云浮市(shi)(shi)(shi)舉(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)“書香(xiang)(xiang)鄉村”公益(yi)贈書活(huo)(huo)動(dong)。

立面觀書展，線上線下活動有機融合

隨著閱讀(du)方式多樣化，南(nan)(nan)國(guo)書香節進一步加強線上(shang)(shang)線下融合(he)，搭建“南(nan)(nan)國(guo)書香節云平臺”，將線上(shang)(shang)展示、線上(shang)(shang)銷(xiao)售、線上(shang)(shang)活動、線上(shang)(shang)公(gong)益和線下活動有機(ji)融合(he)。廣大群眾(zhong)不僅可以到分會場線下參展，也可以通過南(nan)(nan)國(guo)書香節小程(cheng)序、羊(yang)城書展小程(cheng)序，在云端(duan)同享優惠購書、參與(yu)閱讀(du)活動。

主題出(chu)(chu)版(ban)物展(zhan)銷(xiao)(xiao)、“書(shu)香(xiang)優選”精品出(chu)(chu)版(ban)物展(zhan)銷(xiao)(xiao)、廣(guang)東(dong)優秀(xiu)出(chu)(chu)版(ban)物展(zhan)銷(xiao)(xiao)、中(zhong)國出(chu)(chu)版(ban)集團(tuan)優秀(xiu)出(chu)(chu)版(ban)物展(zhan)銷(xiao)(xiao)將在(zai)(zai)“南國書(shu)香(xiang)節”小程序同(tong)步(bu)(bu)上(shang)線，全(quan)省分(fen)會(hui)場同(tong)步(bu)(bu)開設線上(shang)購(gou)書(shu)平臺(tai)，重點依托“新華通讀”小程序，供(gong)全(quan)省廣(guang)大群(qun)眾(zhong)在(zai)(zai)線購(gou)書(shu)；同(tong)時，數(shu)十場新書(shu)分(fen)享會(hui)、論壇沙龍、閱讀活動(dong)將進(jin)行線上(shang)直播，并通過南國書(shu)香(xiang)節小程序全(quan)面發布，讓(rang)廣(guang)大群(qun)眾(zhong)打(da)破(po)距離界(jie)限(xian)，實現線上(shang)參(can)展(zhan)。

今年南(nan)國書(shu)(shu)香節開(kai)啟云互(hu)動，打造“小書(shu)(shu)房(fang)，大世界”云平臺，百位名人作家(jia)走(zou)進自己的書(shu)(shu)房(fang)或(huo)特色(se)(se)書(shu)(shu)店(dian)，通過(guo)云互(hu)動，向廣大群眾(zhong)推薦好書(shu)(shu)，共同參與(yu)(yu)書(shu)(shu)香節。來自廣東本土的近百名文(wen)化名人、專(zhuan)家(jia)學者、作家(jia)、閱讀推廣人將下沉到全省(sheng)分會場開(kai)展活動，通過(guo)講座(zuo)、對(dui)談(tan)、沙龍(long)、簽售等形式(shi)，圍(wei)繞(rao)紅色(se)(se)題材、嶺南(nan)文(wen)化、親子教育、生活方式(shi)等內容(rong)，深入書(shu)(shu)店(dian)一線，與(yu)(yu)廣大群眾(zhong)面對(dui)面交流。

優惠遍(bian)基(ji)層，多(duo)措并舉提(ti)高惠民滲(shen)透力

今年南(nan)國書(shu)(shu)香節繼續發揮“全(quan)民(min)閱讀主陣地”作用，向(xiang)全(quan)省(sheng)廣大群眾推(tui)(tui)出便(bian)民(min)惠(hui)民(min)舉措，通過文化(hua)惠(hui)民(min)助推(tui)(tui)全(quan)民(min)閱讀。全(quan)省(sheng)分會場(chang)同步推(tui)(tui)出全(quan)場(chang)圖(tu)書(shu)(shu)八折(zhe)優(you)惠(hui)，“書(shu)(shu)香之(zhi)夜”專場(chang)圖(tu)書(shu)(shu)限時七折(zhe)優(you)惠(hui)。

全(quan)省各地(di)(di)分(fen)會場(chang)推(tui)出多項(xiang)惠(hui)民活(huo)動(dong)。在(zai)(zai)廣州分(fen)會場(chang)，讀者(zhe)到指定(ding)書(shu)(shu)(shu)店(dian)(dian)(dian)（四閱(yue)書(shu)(shu)(shu)店(dian)(dian)(dian)·東湖(hu)店(dian)(dian)(dian)、四閱(yue)書(shu)(shu)(shu)店(dian)(dian)(dian)·琶洲店(dian)(dian)(dian)、楠楓書(shu)(shu)(shu)院、新塘書(shu)(shu)(shu)城(cheng)、江高書(shu)(shu)(shu)城(cheng)、北京(jing)路教材書(shu)(shu)(shu)店(dian)(dian)(dian)、吾悅(yue)青(qing)年(nian)文化空(kong)間）購書(shu)(shu)(shu)，除享(xiang)受(shou)(shou)8折優(you)惠(hui)以外，還可(ke)疊加享(xiang)受(shou)(shou)工銀專項(xiang)優(you)惠(hui)。讀者(zhe)使(shi)用工銀e生活(huo)APP掃碼支付(fu)（需綁(bang)定(ding)廣州地(di)(di)區工銀信用卡），可(ke)享(xiang)5折優(you)惠(hui)，最高單筆優(you)惠(hui)金額可(ke)達(da)50元(yuan)。活(huo)動(dong)期間每(mei)位讀者(zhe)可(ke)享(xiang)受(shou)(shou)2次優(you)惠(hui)，優(you)惠(hui)名額有(you)限，先到先得。在(zai)(zai)“羊(yang)城(cheng)書(shu)(shu)(shu)展(zhan)”小程序，將(jiang)上線“清(qing)空(kong)100位讀者(zhe)購物車(che)”活(huo)動(dong)，連續10天隨機抽取(qu)10位提(ti)供限額500元(yuan)范圍內清(qing)空(kong)購物車(che)的免單福利，實實在(zai)(zai)在(zai)(zai)優(you)惠(hui)于(yu)民。

在中(zhong)山分會場(chang)，“中(zhong)山書(shu)展”云(yun)(yun)平(ping)臺將發(fa)(fa)放(fang)15萬電(dian)子(zi)購(gou)書(shu)券(quan)；江(jiang)(jiang)門分會場(chang)則通(tong)過“文(wen)化惠民，云(yun)(yun)上(shang)共享”黨史(shi)答題抽獎(jiang)小程(cheng)序發(fa)(fa)放(fang)8萬元電(dian)子(zi)購(gou)書(shu)券(quan)；湛(zhan)江(jiang)(jiang)分會場(chang)將通(tong)過“嶺(ling)南書(shu)香”微信(xin)公眾(zhong)號、“視聽湛(zhan)江(jiang)(jiang)”APP、“湛(zhan)江(jiang)(jiang)發(fa)(fa)布”微信(xin)公眾(zhong)號等平(ping)臺發(fa)(fa)放(fang)10萬元電(dian)子(zi)購(gou)書(shu)券(quan)；茂名(ming)分會場(chang)則向(xiang)當地新華書(shu)店、市(shi)圖書(shu)館(guan)及市(shi)區4家(jia)民營(ying)書(shu)店的讀者發(fa)(fa)放(fang)10萬元購(gou)書(shu)券(quan)；云(yun)(yun)浮分會場(chang)將通(tong)過“云(yun)(yun)報商城(cheng)”派(pai)發(fa)(fa)電(dian)子(zi)購(gou)書(shu)券(quan)，同(tong)時派(pai)發(fa)(fa)紙質購(gou)書(shu)券(quan)，總額10萬元。

公益(yi)暖(nuan)人心，形式創新助(zhu)推閱讀服務多元化

書香節期間(jian)，廣州(zhou)(zhou)市(shi)(shi)、深(shen)圳市(shi)(shi)、佛山市(shi)(shi)、韶關市(shi)(shi)、河源市(shi)(shi)、梅(mei)州(zhou)(zhou)市(shi)(shi)、惠州(zhou)(zhou)市(shi)(shi)、東(dong)莞市(shi)(shi)、中山市(shi)(shi)、江(jiang)門市(shi)(shi)、湛江(jiang)市(shi)(shi)、茂名市(shi)(shi)、肇(zhao)慶市(shi)(shi)、清遠市(shi)(shi)、潮州(zhou)(zhou)市(shi)(shi)、揭陽市(shi)(shi)的市(shi)(shi)、縣公共圖(tu)書館(guan)(guan)(guan)與當(dang)地新華書店聯合舉辦“你選書，我買單”活(huo)動，凡持有當(dang)地圖(tu)書館(guan)(guan)(guan)借閱卡的廣大群眾，憑借閱卡可在當(dang)地指定書店或(huo)圖(tu)書館(guan)(guan)(guan)自選圖(tu)書進(jin)行借閱。

今年，鄉(xiang)鎮流(liu)(liu)動(dong)(dong)(dong)售書活動(dong)(dong)(dong)成為南(nan)國書香節的重點公益(yi)活動(dong)(dong)(dong)，各地分會(hui)場將(jiang)在全省鄉(xiang)鎮輪流(liu)(liu)開展流(liu)(liu)動(dong)(dong)(dong)售書活動(dong)(dong)(dong)，鄉(xiang)鎮流(liu)(liu)動(dong)(dong)(dong)售書活動(dong)(dong)(dong)由各市縣(xian)新華(hua)書店(dian)具體開展，潮南(nan)購(gou)書中(zhong)(zhong)(zhong)心(xin)、博(bo)羅書城(cheng)、陽(yang)山購(gou)書中(zhong)(zhong)(zhong)心(xin)、江門購(gou)書中(zhong)(zhong)(zhong)心(xin)、連州購(gou)書中(zhong)(zhong)(zhong)心(xin)、江南(nan)購(gou)書中(zhong)(zhong)(zhong)心(xin)、新興購(gou)書中(zhong)(zhong)(zhong)心(xin)等數十家新華(hua)書店(dian)，將(jiang)陸(lu)續(xu)舉(ju)辦流(liu)(liu)動(dong)(dong)(dong)售書，把“鄉(xiang)鎮流(liu)(liu)動(dong)(dong)(dong)售書車”開到(dao)偏遠(yuan)鄉(xiang)鎮，滿足農村群眾精神文化(hua)需求，助力鄉(xiang)村文化(hua)振興。

防控(kong)不放(fang)松，守好成果營造安全參(can)展環境(jing)