2021南國書(shu)香(xiang)節于8月(yue)(yue)20-30日舉辦。在常態化(hua)疫情(qing)防控下(xia)，本屆南國書(shu)香(xiang)節采(cai)用(yong)“線(xian)上線(xian)下(xia)結合、全省各級聯(lian)(lian)動、分散同(tong)期辦展”的(de)形(xing)式(shi)開展，全省范圍內設立(li)的(de)321個分會場將同(tong)頻共振，聯(lian)(lian)袂唱響(xiang)閱讀協奏曲——超(chao)20萬種參展圖書(shu)線(xian)上線(xian)下(xia)同(tong)步(bu)展示，200多名(ming)文(wen)(wen)化(hua)名(ming)家或踏足(zu)南粵，或做客云端，464場次文(wen)(wen)化(hua)活動潤澤嶺南，一場大眾化(hua)、多元化(hua)、立(li)體化(hua)的(de)文(wen)(wen)化(hua)盛宴(yan)將在八(ba)月(yue)(yue)盛夏掀起滿城書(shu)香(xiang)。

聚焦(jiao)新時代，透過出版(ban)看(kan)百年輝煌成就

今(jin)年(nian)是(shi)中國共產(chan)黨(dang)成立100周(zhou)年(nian)，也是(shi)我(wo)國進入“十四五”規(gui)劃(hua)、乘勢而上開啟(qi)全面建(jian)設(she)社會主義現代化國家新征程、向第二(er)個百(bai)年(nian)奮斗(dou)目(mu)標進軍的開局之年(nian)。

2021南國(guo)書香(xiang)節以“閱讀點(dian)亮(liang)前行(xing)的(de)(de)路”為(wei)年度口號，匯集主(zhu)題出版(ban)重(zhong)(zhong)點(dian)出版(ban)物，在全省(sheng)范圍內集中展(zhan)示展(zhan)銷習近平新時(shi)代中國(guo)特色(se)社會主(zhu)義(yi)思(si)想出版(ban)成果，重(zhong)(zhong)點(dian)展(zhan)示黨史、新中國(guo)史、改(gai)革開放史、社會主(zhu)義(yi)發展(zhan)史等主(zhu)題出版(ban)物，展(zhan)示弘揚民族精神(shen)、歌(ge)頌改(gai)革成果、宣傳典型事跡的(de)(de)優秀(xiu)作品(pin)，為(wei)廣大群眾呈現有(you)(you)高度、有(you)(you)深(shen)度的(de)(de)主(zhu)題佳(jia)作。

全省分(fen)會場同步設立“主題出版物專柜”，開啟線(xian)下聯展(zhan)(zhan)，筑成(cheng)百店百部紅(hong)色(se)經典圖書獻禮(li)方陣(zhen)，集(ji)中展(zhan)(zhan)示展(zhan)(zhan)銷(xiao)《習近平(ping)談治國理政》《中國共產黨(dang)簡(jian)史(shi)》《新(xin)征(zheng)程(cheng)面(mian)(mian)(mian)對面(mian)(mian)(mian)》等重大主題出版物和黨(dang)史(shi)學習教育讀物，全面(mian)(mian)(mian)展(zhan)(zhan)示進入(ru)新(xin)時代黨(dang)和國家各項事業取(qu)得的(de)歷史(shi)性成(cheng)就、發生的(de)歷史(shi)性變革，回(hui)顧百年(nian)歷程(cheng)，展(zhan)(zhan)現輝煌成(cheng)就，引發廣(guang)大群眾(zhong)共鳴(ming)。

同時，各分會場集(ji)中開(kai)展主題(ti)出版物首發儀式、“紅色(se)文化輕(qing)騎(qi)兵”、“重溫(wen)紅色(se)記憶”等紅色(se)題(ti)材閱讀互動活動。

吹響(xiang)集結號，全省(sheng)321個分會場聯展(zhan)聯動

本屆南國(guo)書香節(jie)進一步深耕全(quan)(quan)民閱讀，厚植文化根(gen)基，著力(li)拓寬(kuan)全(quan)(quan)民參展(zhan)的幅度(du)(du)、延伸全(quan)(quan)民觀(guan)展(zhan)的廣度(du)(du)、加(jia)大全(quan)(quan)民優(you)惠的力(li)度(du)(du)、掀起全(quan)(quan)民閱讀的熱度(du)(du)，立足(zu)“挖(wa)掘(jue)地方優(you)勢、辦出地方特色”，在全(quan)(quan)省(sheng)設置(zhi)321個分會(hui)場(chang)。

各分會場統(tong)一(yi)標識、統(tong)一(yi)宣傳、統(tong)一(yi)折扣、統(tong)一(yi)氛圍，編(bian)織(zhi)成一(yi)張廣泛的、立(li)體的全民閱讀(du)服務(wu)網，共同吹(chui)響(xiang)“2021南(nan)國書香節”集結(jie)號。

全省分會場分布均衡，全面覆蓋市、區（縣(xian)），讓(rang)廣(guang)大(da)群(qun)眾實(shi)現零距(ju)離參展。展覽不僅注(zhu)重(zhong)主(zhu)題聚(ju)焦，思想引領，也注(zhu)重(zhong)大(da)眾閱讀，活動互動，只(zhi)要廣(guang)大(da)群(qun)眾走進(jin)書(shu)(shu)店，走進(jin)圖書(shu)(shu)館，就(jiu)可以近(jin)距(ju)離參與(yu)書(shu)(shu)香(xiang)節豐富的閱讀活動。

全省各地(di)分(fen)會場以新(xin)華(hua)書店、特色書店為閱讀(du)(du)發散點(dian)，同步設置“書香(xiang)優(you)選(xuan)”精品(pin)出(chu)(chu)版物專柜、廣東優(you)秀(xiu)出(chu)(chu)版物專柜、中國(guo)出(chu)(chu)版集團優(you)秀(xiu)出(chu)(chu)版物專柜，精選(xuan)一批大眾(zhong)精品(pin)、暢銷經(jing)典、嶺南(nan)文化(hua)、地(di)方特色讀(du)(du)物，為廣大群眾(zhong)提供閱讀(du)(du)指南(nan)。

書店廣泛聯結(jie)各行(xing)各業，通過(guo)閱讀活(huo)動(dong)串聯起機關、學校、社區、企業，從(cong)而調動(dong)全省(sheng)各地廣大群(qun)眾參與的(de)積極性(xing)。

閱讀(du)活(huo)動(dong)(dong)融(rong)合(he)本地特色：廣(guang)(guang)州市(shi)(shi)(shi)推(tui)出“聲入人心，紅(hong)動(dong)(dong)廣(guang)(guang)州”——尋找廣(guang)(guang)州最美“悅”讀(du)之聲紅(hong)色經(jing)典作品誦(song)讀(du)；深圳市(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)“書(shu)(shu)(shu)映(ying)百年(nian)偉業”黨(dang)(dang)史學習(xi)教育(yu)主(zhu)(zhu)題(ti)(ti)展(zhan)(zhan)(zhan)；汕頭市(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)“書(shu)(shu)(shu)中(zhong)(zhong)的(de)鄉村(cun)變遷(qian)”圖書(shu)(shu)(shu)展(zhan)(zhan)(zhan)；佛(fo)山市(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)“閱途(tu)，書(shu)(shu)(shu)與(yu)遠方”基層文(wen)(wen)化(hua)巡回展(zhan)(zhan)(zhan)；河源市(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)盲(mang)人聽書(shu)(shu)(shu)、聾啞(ya)人視聽閱讀(du)活(huo)動(dong)(dong)；梅州市(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)“南粵沃土鑄偉業——中(zhong)(zhong)國(guo)(guo)共產(chan)黨(dang)(dang)在廣(guang)(guang)東”圖片展(zhan)(zhan)(zhan)；惠州市(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)“不忘初心，傳承(cheng)薪火”主(zhu)(zhu)題(ti)(ti)閱讀(du)活(huo)動(dong)(dong)；汕尾市(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)《熱土地上的(de)紅(hong)飄帶(dai)》新書(shu)(shu)(shu)分享會；中(zhong)(zhong)山市(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)第三屆中(zhong)(zhong)山市(shi)(shi)(shi)經(jing)典誦(song)讀(du)活(huo)動(dong)(dong)線下(xia)決賽；江(jiang)門市(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)黨(dang)(dang)史、僑史故事分享會和僑鄉特色文(wen)(wen)化(hua)展(zhan)(zhan)(zhan)示活(huo)動(dong)(dong)；陽江(jiang)市(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)紅(hong)色主(zhu)(zhu)題(ti)(ti)紀錄片展(zhan)(zhan)(zhan)播(bo)活(huo)動(dong)(dong)；湛江(jiang)市(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)“唐詩氣(qi)度與(yu)民族自(zi)信”“儒(ru)家修身”等主(zhu)(zhu)題(ti)(ti)文(wen)(wen)化(hua)講堂；茂名市(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)“書(shu)(shu)(shu)香(xiang)(xiang)暖山區”捐書(shu)(shu)(shu)活(huo)動(dong)(dong)；肇慶(qing)市(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)全(quan)國(guo)(guo)“兩優(you)一先(xian)”表(biao)彰(zhang)大會肇慶(qing)代表(biao)閱讀(du)分享會；清遠市(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)“文(wen)(wen)明家風”書(shu)(shu)(shu)法巡展(zhan)(zhan)(zhan)；潮(chao)(chao)州市(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)“潮(chao)(chao)心向黨(dang)(dang)”潮(chao)(chao)州黨(dang)(dang)史印記檔案圖片展(zhan)(zhan)(zhan)；揭陽市(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)“書(shu)(shu)(shu)香(xiang)(xiang)家國(guo)(guo)情”讀(du)書(shu)(shu)(shu)主(zhu)(zhu)題(ti)(ti)晚會；云(yun)浮市(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)“書(shu)(shu)(shu)香(xiang)(xiang)鄉村(cun)”公益(yi)贈書(shu)(shu)(shu)活(huo)動(dong)(dong)。

立面觀書(shu)展(zhan)，線上線下(xia)活動(dong)有機融(rong)合

隨著閱讀方(fang)式(shi)多樣化，南國(guo)書(shu)香(xiang)節進一步加強(qiang)線(xian)(xian)上(shang)線(xian)(xian)下(xia)融合，搭建(jian)“南國(guo)書(shu)香(xiang)節云平(ping)臺”，將線(xian)(xian)上(shang)展(zhan)示、線(xian)(xian)上(shang)銷售、線(xian)(xian)上(shang)活動、線(xian)(xian)上(shang)公益和線(xian)(xian)下(xia)活動有機融合。廣(guang)大(da)群(qun)眾不僅可(ke)以(yi)到分會場線(xian)(xian)下(xia)參展(zhan)，也可(ke)以(yi)通過南國(guo)書(shu)香(xiang)節小(xiao)程序、羊城(cheng)書(shu)展(zhan)小(xiao)程序，在云端同(tong)享(xiang)優惠購書(shu)、參與閱讀活動。

主題出(chu)版(ban)物展銷、“書(shu)香(xiang)優選”精品出(chu)版(ban)物展銷、廣(guang)東優秀出(chu)版(ban)物展銷、中國出(chu)版(ban)集團優秀出(chu)版(ban)物展銷將(jiang)在“南國書(shu)香(xiang)節(jie)”小(xiao)程序(xu)同(tong)步上(shang)線，全(quan)省分會(hui)場同(tong)步開設線上(shang)購書(shu)平臺，重點依托“新華通讀(du)”小(xiao)程序(xu)，供全(quan)省廣(guang)大(da)群(qun)眾(zhong)在線購書(shu)；同(tong)時，數(shu)十場新書(shu)分享會(hui)、論壇沙龍、閱讀(du)活動(dong)將(jiang)進(jin)行線上(shang)直播，并通過(guo)南國書(shu)香(xiang)節(jie)小(xiao)程序(xu)全(quan)面(mian)發布，讓廣(guang)大(da)群(qun)眾(zhong)打破距離界(jie)限，實現線上(shang)參展。

今年南國書(shu)(shu)(shu)香節開(kai)啟云互(hu)動，打造“小書(shu)(shu)(shu)房，大世界(jie)”云平臺，百(bai)位名(ming)人(ren)作家走(zou)進自(zi)己的(de)書(shu)(shu)(shu)房或特色書(shu)(shu)(shu)店，通過(guo)(guo)云互(hu)動，向(xiang)廣大群(qun)眾(zhong)推薦(jian)好書(shu)(shu)(shu)，共同參與書(shu)(shu)(shu)香節。來自(zi)廣東本土(tu)的(de)近百(bai)名(ming)文化名(ming)人(ren)、專家學者、作家、閱讀推廣人(ren)將下沉到(dao)全省分會(hui)場開(kai)展活(huo)動，通過(guo)(guo)講(jiang)座、對談、沙龍、簽售等形式(shi)，圍繞紅色題材、嶺南文化、親子教育、生活(huo)方(fang)式(shi)等內容(rong)，深入書(shu)(shu)(shu)店一(yi)線，與廣大群(qun)眾(zhong)面(mian)對面(mian)交流。

優惠遍基層，多措并(bing)舉提(ti)高惠民滲透力

今年南國書香(xiang)節繼續發(fa)揮“全(quan)(quan)民閱(yue)讀主陣(zhen)地(di)”作用，向全(quan)(quan)省(sheng)廣(guang)大群眾(zhong)推(tui)出(chu)便民惠(hui)民舉措(cuo)，通過文化惠(hui)民助推(tui)全(quan)(quan)民閱(yue)讀。全(quan)(quan)省(sheng)分會(hui)場同步推(tui)出(chu)全(quan)(quan)場圖書八折優(you)惠(hui)，“書香(xiang)之(zhi)夜”專場圖書限時七折優(you)惠(hui)。

全省各(ge)地分(fen)會場(chang)推出多項(xiang)惠(hui)(hui)民活(huo)動(dong)。在(zai)廣州分(fen)會場(chang)，讀(du)者到(dao)指(zhi)定書(shu)(shu)(shu)(shu)(shu)店(dian)(dian)（四(si)閱(yue)書(shu)(shu)(shu)(shu)(shu)店(dian)(dian)·東湖店(dian)(dian)、四(si)閱(yue)書(shu)(shu)(shu)(shu)(shu)店(dian)(dian)·琶洲店(dian)(dian)、楠楓書(shu)(shu)(shu)(shu)(shu)院、新塘書(shu)(shu)(shu)(shu)(shu)城(cheng)(cheng)、江高書(shu)(shu)(shu)(shu)(shu)城(cheng)(cheng)、北京路教(jiao)材書(shu)(shu)(shu)(shu)(shu)店(dian)(dian)、吾(wu)悅青年文化空(kong)間）購(gou)書(shu)(shu)(shu)(shu)(shu)，除(chu)享受(shou)8折優(you)惠(hui)(hui)以外(wai)，還可(ke)(ke)疊加享受(shou)工(gong)銀專項(xiang)優(you)惠(hui)(hui)。讀(du)者使用工(gong)銀e生活(huo)APP掃(sao)碼支付（需綁定廣州地區(qu)工(gong)銀信(xin)用卡），可(ke)(ke)享5折優(you)惠(hui)(hui)，最高單(dan)筆優(you)惠(hui)(hui)金額可(ke)(ke)達50元。活(huo)動(dong)期間每位讀(du)者可(ke)(ke)享受(shou)2次優(you)惠(hui)(hui)，優(you)惠(hui)(hui)名額有限(xian)，先到(dao)先得。在(zai)“羊城(cheng)(cheng)書(shu)(shu)(shu)(shu)(shu)展”小(xiao)程(cheng)序，將上線“清空(kong)100位讀(du)者購(gou)物車”活(huo)動(dong)，連續10天隨(sui)機抽(chou)取10位提供限(xian)額500元范圍(wei)內清空(kong)購(gou)物車的(de)免單(dan)福利，實實在(zai)在(zai)優(you)惠(hui)(hui)于(yu)民。

在中山分(fen)會(hui)(hui)場(chang)(chang)，“中山書展(zhan)”云平臺將(jiang)發(fa)放15萬(wan)(wan)電(dian)子購(gou)(gou)書券(quan)(quan)(quan)(quan)；江門分(fen)會(hui)(hui)場(chang)(chang)則通過(guo)“文化惠民，云上共(gong)享”黨史答題抽獎小程序發(fa)放8萬(wan)(wan)元(yuan)(yuan)(yuan)電(dian)子購(gou)(gou)書券(quan)(quan)(quan)(quan)；湛(zhan)江分(fen)會(hui)(hui)場(chang)(chang)將(jiang)通過(guo)“嶺南書香(xiang)”微信(xin)公眾(zhong)號、“視聽湛(zhan)江”APP、“湛(zhan)江發(fa)布”微信(xin)公眾(zhong)號等平臺發(fa)放10萬(wan)(wan)元(yuan)(yuan)(yuan)電(dian)子購(gou)(gou)書券(quan)(quan)(quan)(quan)；茂名分(fen)會(hui)(hui)場(chang)(chang)則向當地新華書店、市(shi)圖書館(guan)及市(shi)區4家民營書店的(de)讀者(zhe)發(fa)放10萬(wan)(wan)元(yuan)(yuan)(yuan)購(gou)(gou)書券(quan)(quan)(quan)(quan)；云浮分(fen)會(hui)(hui)場(chang)(chang)將(jiang)通過(guo)“云報商城”派發(fa)電(dian)子購(gou)(gou)書券(quan)(quan)(quan)(quan)，同時派發(fa)紙(zhi)質購(gou)(gou)書券(quan)(quan)(quan)(quan)，總額(e)10萬(wan)(wan)元(yuan)(yuan)(yuan)。

公益暖(nuan)人心(xin)，形(xing)式創新(xin)助推閱讀服(fu)務多元(yuan)化(hua)

書(shu)香(xiang)節期間，廣(guang)州(zhou)(zhou)市(shi)(shi)(shi)(shi)、深(shen)圳市(shi)(shi)(shi)(shi)、佛山(shan)市(shi)(shi)(shi)(shi)、韶關市(shi)(shi)(shi)(shi)、河(he)源市(shi)(shi)(shi)(shi)、梅州(zhou)(zhou)市(shi)(shi)(shi)(shi)、惠州(zhou)(zhou)市(shi)(shi)(shi)(shi)、東(dong)莞(guan)市(shi)(shi)(shi)(shi)、中山(shan)市(shi)(shi)(shi)(shi)、江門市(shi)(shi)(shi)(shi)、湛江市(shi)(shi)(shi)(shi)、茂(mao)名(ming)市(shi)(shi)(shi)(shi)、肇(zhao)慶市(shi)(shi)(shi)(shi)、清遠市(shi)(shi)(shi)(shi)、潮州(zhou)(zhou)市(shi)(shi)(shi)(shi)、揭(jie)陽市(shi)(shi)(shi)(shi)的(de)市(shi)(shi)(shi)(shi)、縣公共圖書(shu)館(guan)(guan)與當(dang)地(di)新(xin)華書(shu)店聯(lian)合舉辦(ban)“你(ni)選書(shu)，我(wo)買單”活動，凡(fan)持有當(dang)地(di)圖書(shu)館(guan)(guan)借閱(yue)卡的(de)廣(guang)大(da)群眾，憑(ping)借閱(yue)卡可在當(dang)地(di)指定書(shu)店或圖書(shu)館(guan)(guan)自(zi)選圖書(shu)進行借閱(yue)。

今年，鄉(xiang)(xiang)鎮(zhen)(zhen)(zhen)流動(dong)售(shou)(shou)書(shu)活(huo)(huo)(huo)動(dong)成為南(nan)(nan)國書(shu)香節的(de)重點公(gong)益活(huo)(huo)(huo)動(dong)，各地分(fen)會場將在(zai)全省鄉(xiang)(xiang)鎮(zhen)(zhen)(zhen)輪流開展流動(dong)售(shou)(shou)書(shu)活(huo)(huo)(huo)動(dong)，鄉(xiang)(xiang)鎮(zhen)(zhen)(zhen)流動(dong)售(shou)(shou)書(shu)活(huo)(huo)(huo)動(dong)由(you)各市縣(xian)新華(hua)書(shu)店具體(ti)開展，潮南(nan)(nan)購(gou)(gou)書(shu)中心(xin)(xin)、博(bo)羅(luo)書(shu)城、陽山購(gou)(gou)書(shu)中心(xin)(xin)、江門(men)購(gou)(gou)書(shu)中心(xin)(xin)、連(lian)州購(gou)(gou)書(shu)中心(xin)(xin)、江南(nan)(nan)購(gou)(gou)書(shu)中心(xin)(xin)、新興購(gou)(gou)書(shu)中心(xin)(xin)等數十家新華(hua)書(shu)店，將陸續舉辦流動(dong)售(shou)(shou)書(shu)，把“鄉(xiang)(xiang)鎮(zhen)(zhen)(zhen)流動(dong)售(shou)(shou)書(shu)車”開到偏(pian)遠鄉(xiang)(xiang)鎮(zhen)(zhen)(zhen)，滿足農(nong)村群眾(zhong)精(jing)神文(wen)化需求，助力鄉(xiang)(xiang)村文(wen)化振興。

防控不放松，守好成(cheng)果營造安全參展環境(jing)