2021南(nan)(nan)國書(shu)香節于8月20-30日(ri)舉辦。在常態化(hua)(hua)疫情防(fang)控下，本屆南(nan)(nan)國書(shu)香節采用“線(xian)上線(xian)下結(jie)合、全(quan)省(sheng)各級聯(lian)動(dong)、分散同期辦展(zhan)”的形式開展(zhan)，全(quan)省(sheng)范圍內設(she)立的321個分會(hui)場(chang)(chang)將同頻共振，聯(lian)袂唱響閱讀協奏(zou)曲——超(chao)20萬種(zhong)參展(zhan)圖(tu)書(shu)線(xian)上線(xian)下同步展(zhan)示，200多名文化(hua)(hua)名家或踏足南(nan)(nan)粵，或做客云端(duan)，464場(chang)(chang)次文化(hua)(hua)活動(dong)潤澤嶺南(nan)(nan)，一場(chang)(chang)大眾(zhong)化(hua)(hua)、多元(yuan)化(hua)(hua)、立體(ti)化(hua)(hua)的文化(hua)(hua)盛宴將在八月盛夏掀起(qi)滿城書(shu)香。

聚焦新時(shi)代，透過出版看百(bai)年輝煌成就

今年(nian)是中國(guo)共產黨成立100周年(nian)，也(ye)是我國(guo)進(jin)入(ru)“十(shi)四(si)五”規劃、乘(cheng)勢而上開啟全面建設(she)社會主義現代(dai)化(hua)國(guo)家新(xin)征程、向第二(er)個百年(nian)奮斗(dou)目標進(jin)軍的開局之年(nian)。

2021南國(guo)書香節以(yi)“閱讀點亮前行的路”為(wei)年度口(kou)號，匯集主(zhu)(zhu)題出(chu)版重點出(chu)版物，在全省范(fan)圍內集中展(zhan)示(shi)展(zhan)銷習近平新時(shi)代(dai)中國(guo)特色社會主(zhu)(zhu)義思想出(chu)版成果(guo)，重點展(zhan)示(shi)黨(dang)史、新中國(guo)史、改(gai)革開放史、社會主(zhu)(zhu)義發展(zhan)史等主(zhu)(zhu)題出(chu)版物，展(zhan)示(shi)弘揚民族精神、歌(ge)頌改(gai)革成果(guo)、宣(xuan)傳典型(xing)事跡的優秀作品，為(wei)廣大群眾呈(cheng)現有高度、有深度的主(zhu)(zhu)題佳作。

全省(sheng)分(fen)會場同步設(she)立“主題(ti)出版物(wu)專柜(ju)”，開啟線(xian)下聯展(zhan)，筑(zhu)成(cheng)(cheng)百店百部紅(hong)色(se)經典圖書獻禮方(fang)陣，集中(zhong)展(zhan)示展(zhan)銷《習近平(ping)談治(zhi)國(guo)(guo)理政》《中(zhong)國(guo)(guo)共產(chan)黨(dang)簡(jian)史(shi)(shi)(shi)》《新(xin)征(zheng)程(cheng)面(mian)對面(mian)》等重大主題(ti)出版物(wu)和(he)黨(dang)史(shi)(shi)(shi)學(xue)習教育讀物(wu)，全面(mian)展(zhan)示進入新(xin)時代黨(dang)和(he)國(guo)(guo)家各項事業取得的歷(li)史(shi)(shi)(shi)性(xing)成(cheng)(cheng)就、發生的歷(li)史(shi)(shi)(shi)性(xing)變(bian)革，回顧百年歷(li)程(cheng)，展(zhan)現輝煌(huang)成(cheng)(cheng)就，引發廣(guang)大群(qun)眾共鳴。

同時，各分會場集中(zhong)開(kai)展(zhan)主題(ti)出版物首發(fa)儀式、“紅色(se)文(wen)化輕騎兵”、“重溫紅色(se)記憶”等(deng)紅色(se)題(ti)材(cai)閱讀互(hu)動活(huo)動。

吹響集(ji)結號，全省321個分會場聯展聯動

本屆南國書(shu)香節進一步深耕全(quan)(quan)(quan)民閱(yue)讀，厚植文化根基，著力拓寬全(quan)(quan)(quan)民參展的幅度、延(yan)伸全(quan)(quan)(quan)民觀展的廣度、加大全(quan)(quan)(quan)民優(you)惠的力度、掀(xian)起全(quan)(quan)(quan)民閱(yue)讀的熱(re)度，立足“挖(wa)掘地方(fang)優(you)勢、辦出地方(fang)特色”，在(zai)全(quan)(quan)(quan)省設置321個(ge)分會場。

各分(fen)會場(chang)統(tong)一(yi)(yi)標識(shi)、統(tong)一(yi)(yi)宣傳(chuan)、統(tong)一(yi)(yi)折(zhe)扣、統(tong)一(yi)(yi)氛圍，編織成一(yi)(yi)張廣泛的、立(li)體的全民閱(yue)讀服務網，共同吹響“2021南(nan)國書香(xiang)節(jie)”集結號。

全省分(fen)會(hui)場分(fen)布均衡，全面覆蓋市(shi)、區（縣），讓(rang)廣大群(qun)眾實(shi)現零距離參(can)展。展覽不僅注重主題聚焦，思想引領(ling)，也(ye)注重大眾閱讀(du)，活動(dong)互動(dong)，只要廣大群(qun)眾走(zou)進(jin)書(shu)店(dian)，走(zou)進(jin)圖(tu)書(shu)館(guan)，就可以近(jin)距離參(can)與(yu)書(shu)香節(jie)豐富的閱讀(du)活動(dong)。

全省各地分會場以新華書店、特(te)(te)色書店為閱讀(du)發散點(dian)，同步設置“書香優(you)(you)選”精品出(chu)(chu)版物(wu)專(zhuan)柜、廣(guang)(guang)東優(you)(you)秀出(chu)(chu)版物(wu)專(zhuan)柜、中(zhong)國出(chu)(chu)版集團優(you)(you)秀出(chu)(chu)版物(wu)專(zhuan)柜，精選一批大眾(zhong)精品、暢(chang)銷經典、嶺南(nan)文化、地方特(te)(te)色讀(du)物(wu)，為廣(guang)(guang)大群(qun)眾(zhong)提供(gong)閱讀(du)指南(nan)。

書(shu)店(dian)廣泛聯(lian)結各(ge)行(xing)各(ge)業，通(tong)過閱讀活動串(chuan)聯(lian)起(qi)機關(guan)、學校、社區(qu)、企業，從而調動全省各(ge)地廣大群眾(zhong)參與的積極性(xing)。

閱(yue)(yue)讀活(huo)(huo)(huo)(huo)動(dong)融合本地(di)特色(se)(se)：廣州(zhou)(zhou)市(shi)(shi)推出“聲入人(ren)(ren)(ren)心，紅動(dong)廣州(zhou)(zhou)”——尋找廣州(zhou)(zhou)最美“悅”讀之聲紅色(se)(se)經(jing)典(dian)作品(pin)誦讀；深圳市(shi)(shi)舉(ju)(ju)(ju)(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)“書(shu)(shu)(shu)(shu)映百年(nian)偉業”黨(dang)史(shi)學習教(jiao)育主題展(zhan)；汕(shan)頭(tou)市(shi)(shi)舉(ju)(ju)(ju)(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)“書(shu)(shu)(shu)(shu)中的(de)鄉村(cun)變遷(qian)”圖(tu)書(shu)(shu)(shu)(shu)展(zhan)；佛山(shan)(shan)(shan)市(shi)(shi)舉(ju)(ju)(ju)(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)“閱(yue)(yue)途，書(shu)(shu)(shu)(shu)與遠(yuan)方(fang)”基層文(wen)(wen)(wen)化(hua)巡回展(zhan)；河源市(shi)(shi)舉(ju)(ju)(ju)(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)盲人(ren)(ren)(ren)聽(ting)書(shu)(shu)(shu)(shu)、聾啞人(ren)(ren)(ren)視聽(ting)閱(yue)(yue)讀活(huo)(huo)(huo)(huo)動(dong)；梅州(zhou)(zhou)市(shi)(shi)舉(ju)(ju)(ju)(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)“南粵沃土(tu)鑄偉業——中國(guo)(guo)共產黨(dang)在(zai)廣東”圖(tu)片展(zhan)；惠(hui)州(zhou)(zhou)市(shi)(shi)舉(ju)(ju)(ju)(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)“不忘初心，傳承薪火”主題閱(yue)(yue)讀活(huo)(huo)(huo)(huo)動(dong)；汕(shan)尾市(shi)(shi)舉(ju)(ju)(ju)(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)《熱土(tu)地(di)上的(de)紅飄(piao)帶》新書(shu)(shu)(shu)(shu)分(fen)享(xiang)會(hui)；中山(shan)(shan)(shan)市(shi)(shi)舉(ju)(ju)(ju)(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)第三屆(jie)中山(shan)(shan)(shan)市(shi)(shi)經(jing)典(dian)誦讀活(huo)(huo)(huo)(huo)動(dong)線下決賽；江門(men)市(shi)(shi)舉(ju)(ju)(ju)(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)黨(dang)史(shi)、僑史(shi)故(gu)事分(fen)享(xiang)會(hui)和僑鄉特色(se)(se)文(wen)(wen)(wen)化(hua)展(zhan)示活(huo)(huo)(huo)(huo)動(dong)；陽江市(shi)(shi)舉(ju)(ju)(ju)(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)紅色(se)(se)主題紀錄片展(zhan)播活(huo)(huo)(huo)(huo)動(dong)；湛江市(shi)(shi)舉(ju)(ju)(ju)(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)“唐(tang)詩氣度與民(min)族自信(xin)”“儒家修身(shen)”等主題文(wen)(wen)(wen)化(hua)講(jiang)堂；茂名(ming)市(shi)(shi)舉(ju)(ju)(ju)(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)“書(shu)(shu)(shu)(shu)香(xiang)(xiang)暖山(shan)(shan)(shan)區”捐(juan)書(shu)(shu)(shu)(shu)活(huo)(huo)(huo)(huo)動(dong)；肇(zhao)慶(qing)市(shi)(shi)舉(ju)(ju)(ju)(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)全國(guo)(guo)“兩優一(yi)先(xian)”表彰大會(hui)肇(zhao)慶(qing)代表閱(yue)(yue)讀分(fen)享(xiang)會(hui)；清遠(yuan)市(shi)(shi)舉(ju)(ju)(ju)(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)“文(wen)(wen)(wen)明家風”書(shu)(shu)(shu)(shu)法巡展(zhan)；潮(chao)州(zhou)(zhou)市(shi)(shi)舉(ju)(ju)(ju)(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)“潮(chao)心向黨(dang)”潮(chao)州(zhou)(zhou)黨(dang)史(shi)印記檔(dang)案(an)圖(tu)片展(zhan)；揭陽市(shi)(shi)舉(ju)(ju)(ju)(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)“書(shu)(shu)(shu)(shu)香(xiang)(xiang)家國(guo)(guo)情”讀書(shu)(shu)(shu)(shu)主題晚會(hui)；云(yun)浮(fu)市(shi)(shi)舉(ju)(ju)(ju)(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)“書(shu)(shu)(shu)(shu)香(xiang)(xiang)鄉村(cun)”公益(yi)贈(zeng)書(shu)(shu)(shu)(shu)活(huo)(huo)(huo)(huo)動(dong)。

立面(mian)觀書展，線(xian)上線(xian)下(xia)活動有(you)機融合

隨著閱(yue)讀(du)方式多樣化，南國(guo)書香節(jie)進一步加強線(xian)(xian)上線(xian)(xian)下融合，搭(da)建“南國(guo)書香節(jie)云平臺”，將線(xian)(xian)上展(zhan)示、線(xian)(xian)上銷售、線(xian)(xian)上活動(dong)(dong)、線(xian)(xian)上公益和(he)線(xian)(xian)下活動(dong)(dong)有機融合。廣(guang)大(da)群眾(zhong)不僅可以(yi)到分會場(chang)線(xian)(xian)下參展(zhan)，也可以(yi)通(tong)過南國(guo)書香節(jie)小(xiao)程序、羊城書展(zhan)小(xiao)程序，在云端同享優惠購(gou)書、參與(yu)閱(yue)讀(du)活動(dong)(dong)。

主題出版物展(zhan)(zhan)銷、“書香(xiang)優選”精品出版物展(zhan)(zhan)銷、廣(guang)東優秀(xiu)(xiu)出版物展(zhan)(zhan)銷、中國(guo)出版集團(tuan)優秀(xiu)(xiu)出版物展(zhan)(zhan)銷將(jiang)(jiang)在(zai)“南國(guo)書香(xiang)節”小程序同(tong)步(bu)上線(xian)，全(quan)省分會場同(tong)步(bu)開(kai)設線(xian)上購(gou)書平臺，重點依托“新華通讀”小程序，供全(quan)省廣(guang)大群(qun)眾在(zai)線(xian)購(gou)書；同(tong)時，數(shu)十(shi)場新書分享(xiang)會、論壇沙龍、閱讀活動將(jiang)(jiang)進行線(xian)上直播，并通過南國(guo)書香(xiang)節小程序全(quan)面(mian)發布，讓(rang)廣(guang)大群(qun)眾打破距(ju)離界限，實現線(xian)上參展(zhan)(zhan)。

今年南國書香節(jie)開(kai)啟云互動，打造(zao)“小書房(fang)，大世界”云平臺，百位名人作(zuo)(zuo)家走進自己(ji)的(de)書房(fang)或特色書店(dian)，通(tong)過(guo)云互動，向廣(guang)大群眾(zhong)(zhong)推薦好書，共(gong)同(tong)參與(yu)(yu)書香節(jie)。來自廣(guang)東本土(tu)的(de)近百名文(wen)化名人、專家學者、作(zuo)(zuo)家、閱讀推廣(guang)人將下沉到全省分會(hui)場(chang)開(kai)展活(huo)(huo)動，通(tong)過(guo)講座、對談、沙龍、簽售等形式，圍(wei)繞紅色題材、嶺(ling)南文(wen)化、親子教育、生(sheng)活(huo)(huo)方(fang)式等內容，深入(ru)書店(dian)一線，與(yu)(yu)廣(guang)大群眾(zhong)(zhong)面對面交(jiao)流。

優(you)惠遍基層，多(duo)措(cuo)并舉提高惠民滲透力

今年南國書(shu)(shu)香節繼續發(fa)揮“全民(min)閱(yue)讀主(zhu)陣(zhen)地”作用，向全省(sheng)廣(guang)大群(qun)眾推出便民(min)惠(hui)民(min)舉措，通(tong)過文(wen)化惠(hui)民(min)助推全民(min)閱(yue)讀。全省(sheng)分(fen)會(hui)場(chang)同步推出全場(chang)圖書(shu)(shu)八折(zhe)優惠(hui)，“書(shu)(shu)香之夜”專場(chang)圖書(shu)(shu)限時七折(zhe)優惠(hui)。

全省各(ge)地分會場推(tui)出多項惠(hui)(hui)(hui)民活(huo)(huo)動。在(zai)廣(guang)州(zhou)分會場，讀(du)(du)者到(dao)指定書(shu)店(dian)(dian)(dian)（四閱書(shu)店(dian)(dian)(dian)·東(dong)湖(hu)店(dian)(dian)(dian)、四閱書(shu)店(dian)(dian)(dian)·琶洲(zhou)店(dian)(dian)(dian)、楠(nan)楓書(shu)院、新塘書(shu)城、江高書(shu)城、北京路教材書(shu)店(dian)(dian)(dian)、吾悅青年文(wen)化空間）購(gou)書(shu)，除享(xiang)受8折優(you)惠(hui)(hui)(hui)以外，還可疊加(jia)享(xiang)受工銀專項優(you)惠(hui)(hui)(hui)。讀(du)(du)者使用工銀e生活(huo)(huo)APP掃碼支(zhi)付（需綁定廣(guang)州(zhou)地區(qu)工銀信用卡），可享(xiang)5折優(you)惠(hui)(hui)(hui)，最高單筆優(you)惠(hui)(hui)(hui)金額(e)可達50元(yuan)。活(huo)(huo)動期(qi)間每位讀(du)(du)者可享(xiang)受2次優(you)惠(hui)(hui)(hui)，優(you)惠(hui)(hui)(hui)名(ming)額(e)有限，先到(dao)先得。在(zai)“羊(yang)城書(shu)展”小程序，將上線“清(qing)空100位讀(du)(du)者購(gou)物車”活(huo)(huo)動，連續10天隨機抽取10位提供限額(e)500元(yuan)范圍(wei)內清(qing)空購(gou)物車的(de)免單福利，實(shi)(shi)實(shi)(shi)在(zai)在(zai)優(you)惠(hui)(hui)(hui)于民。

在中山(shan)分(fen)會(hui)場(chang)，“中山(shan)書(shu)(shu)(shu)展(zhan)”云(yun)(yun)平臺(tai)將發(fa)(fa)放15萬(wan)電(dian)子購書(shu)(shu)(shu)券(quan)(quan)；江門分(fen)會(hui)場(chang)則通(tong)過(guo)“文(wen)化惠(hui)民(min)，云(yun)(yun)上共享”黨(dang)史答題抽獎小(xiao)程序發(fa)(fa)放8萬(wan)元(yuan)(yuan)電(dian)子購書(shu)(shu)(shu)券(quan)(quan)；湛江分(fen)會(hui)場(chang)將通(tong)過(guo)“嶺南書(shu)(shu)(shu)香”微信公(gong)眾號、“視聽湛江”APP、“湛江發(fa)(fa)布”微信公(gong)眾號等平臺(tai)發(fa)(fa)放10萬(wan)元(yuan)(yuan)電(dian)子購書(shu)(shu)(shu)券(quan)(quan)；茂名分(fen)會(hui)場(chang)則向當地新(xin)華書(shu)(shu)(shu)店(dian)、市(shi)圖書(shu)(shu)(shu)館及市(shi)區4家(jia)民(min)營書(shu)(shu)(shu)店(dian)的讀者發(fa)(fa)放10萬(wan)元(yuan)(yuan)購書(shu)(shu)(shu)券(quan)(quan)；云(yun)(yun)浮(fu)分(fen)會(hui)場(chang)將通(tong)過(guo)“云(yun)(yun)報商城”派發(fa)(fa)電(dian)子購書(shu)(shu)(shu)券(quan)(quan)，同時派發(fa)(fa)紙(zhi)質購書(shu)(shu)(shu)券(quan)(quan)，總額(e)10萬(wan)元(yuan)(yuan)。

公益暖人心(xin)，形式創(chuang)新助推閱讀服(fu)務多元化

書(shu)(shu)(shu)(shu)香節期間，廣(guang)州市(shi)(shi)、深圳市(shi)(shi)、佛山市(shi)(shi)、韶關市(shi)(shi)、河源市(shi)(shi)、梅州市(shi)(shi)、惠(hui)州市(shi)(shi)、東莞市(shi)(shi)、中山市(shi)(shi)、江(jiang)門市(shi)(shi)、湛江(jiang)市(shi)(shi)、茂名市(shi)(shi)、肇(zhao)慶(qing)市(shi)(shi)、清遠市(shi)(shi)、潮(chao)州市(shi)(shi)、揭陽市(shi)(shi)的(de)市(shi)(shi)、縣公(gong)共(gong)圖書(shu)(shu)(shu)(shu)館與當(dang)地新華(hua)書(shu)(shu)(shu)(shu)店聯合舉辦“你選書(shu)(shu)(shu)(shu)，我買單”活(huo)動，凡持有(you)當(dang)地圖書(shu)(shu)(shu)(shu)館借(jie)閱(yue)卡(ka)的(de)廣(guang)大群眾，憑借(jie)閱(yue)卡(ka)可在當(dang)地指定(ding)書(shu)(shu)(shu)(shu)店或圖書(shu)(shu)(shu)(shu)館自選圖書(shu)(shu)(shu)(shu)進行借(jie)閱(yue)。

今(jin)年，鄉(xiang)(xiang)(xiang)鎮流(liu)(liu)(liu)動(dong)(dong)(dong)售書(shu)(shu)(shu)(shu)活動(dong)(dong)(dong)成為南(nan)國(guo)書(shu)(shu)(shu)(shu)香節的重點公益活動(dong)(dong)(dong)，各(ge)地分會(hui)場將在全(quan)省鄉(xiang)(xiang)(xiang)鎮輪(lun)流(liu)(liu)(liu)開(kai)展流(liu)(liu)(liu)動(dong)(dong)(dong)售書(shu)(shu)(shu)(shu)活動(dong)(dong)(dong)，鄉(xiang)(xiang)(xiang)鎮流(liu)(liu)(liu)動(dong)(dong)(dong)售書(shu)(shu)(shu)(shu)活動(dong)(dong)(dong)由各(ge)市(shi)縣新(xin)華書(shu)(shu)(shu)(shu)店具體開(kai)展，潮南(nan)購(gou)(gou)書(shu)(shu)(shu)(shu)中(zhong)(zhong)(zhong)(zhong)心(xin)(xin)(xin)(xin)、博羅書(shu)(shu)(shu)(shu)城、陽山購(gou)(gou)書(shu)(shu)(shu)(shu)中(zhong)(zhong)(zhong)(zhong)心(xin)(xin)(xin)(xin)、江門購(gou)(gou)書(shu)(shu)(shu)(shu)中(zhong)(zhong)(zhong)(zhong)心(xin)(xin)(xin)(xin)、連州購(gou)(gou)書(shu)(shu)(shu)(shu)中(zhong)(zhong)(zhong)(zhong)心(xin)(xin)(xin)(xin)、江南(nan)購(gou)(gou)書(shu)(shu)(shu)(shu)中(zhong)(zhong)(zhong)(zhong)心(xin)(xin)(xin)(xin)、新(xin)興(xing)購(gou)(gou)書(shu)(shu)(shu)(shu)中(zhong)(zhong)(zhong)(zhong)心(xin)(xin)(xin)(xin)等數十(shi)家新(xin)華書(shu)(shu)(shu)(shu)店，將陸續舉辦流(liu)(liu)(liu)動(dong)(dong)(dong)售書(shu)(shu)(shu)(shu)，把“鄉(xiang)(xiang)(xiang)鎮流(liu)(liu)(liu)動(dong)(dong)(dong)售書(shu)(shu)(shu)(shu)車”開(kai)到(dao)偏遠鄉(xiang)(xiang)(xiang)鎮，滿足農村(cun)群眾精神文化(hua)需求，助力鄉(xiang)(xiang)(xiang)村(cun)文化(hua)振興(xing)。

防控不放(fang)松，守(shou)好成果(guo)營造(zao)安全參展(zhan)環境