2021南國(guo)書(shu)(shu)香(xiang)(xiang)節于8月(yue)(yue)20-30日(ri)舉(ju)辦。在(zai)(zai)常態(tai)化疫情(qing)防控(kong)下(xia)，本屆(jie)南國(guo)書(shu)(shu)香(xiang)(xiang)節采用“線(xian)上線(xian)下(xia)結合、全(quan)省各級聯動、分散同期辦展(zhan)”的形式(shi)開展(zhan)，全(quan)省范圍內設(she)立的321個(ge)分會場將同頻(pin)共振，聯袂唱響(xiang)閱(yue)讀協奏曲——超20萬種參展(zhan)圖(tu)書(shu)(shu)線(xian)上線(xian)下(xia)同步展(zhan)示，200多名(ming)文(wen)(wen)化名(ming)家或踏足(zu)南粵，或做(zuo)客云端，464場次文(wen)(wen)化活動潤澤(ze)嶺(ling)南，一場大眾化、多元化、立體化的文(wen)(wen)化盛宴將在(zai)(zai)八月(yue)(yue)盛夏掀起(qi)滿城書(shu)(shu)香(xiang)(xiang)。

聚焦(jiao)新時代，透過出(chu)版看(kan)百年輝(hui)煌成(cheng)就

今年(nian)是(shi)中國(guo)共(gong)產黨成立100周(zhou)年(nian)，也是(shi)我國(guo)進入“十四(si)五”規劃、乘勢而上(shang)開啟(qi)全面建設社會主義現代化國(guo)家新征程、向第二個百(bai)年(nian)奮斗目(mu)標進軍的開局之年(nian)。

2021南國書香節以(yi)“閱(yue)讀點亮前行的路”為年度口號，匯集主(zhu)題(ti)出(chu)(chu)版(ban)(ban)重點出(chu)(chu)版(ban)(ban)物(wu)(wu)，在全(quan)省范圍(wei)內(nei)集中(zhong)展示展銷習(xi)近平新時代中(zhong)國特色社會主(zhu)義思想出(chu)(chu)版(ban)(ban)成果(guo)，重點展示黨史(shi)、新中(zhong)國史(shi)、改革(ge)(ge)開放史(shi)、社會主(zhu)義發展史(shi)等(deng)主(zhu)題(ti)出(chu)(chu)版(ban)(ban)物(wu)(wu)，展示弘(hong)揚民族精神(shen)、歌頌(song)改革(ge)(ge)成果(guo)、宣(xuan)傳典型事(shi)跡的優秀作品，為廣大群眾呈現(xian)有(you)(you)高度、有(you)(you)深(shen)度的主(zhu)題(ti)佳作。

全省分會場同(tong)步設立“主題出(chu)版(ban)物專(zhuan)柜”，開啟(qi)線下聯展，筑成百店(dian)百部(bu)紅色經(jing)典圖書獻禮方陣，集中展示展銷(xiao)《習近平談治國(guo)理政》《中國(guo)共產(chan)黨簡史》《新征(zheng)程面(mian)對(dui)面(mian)》等(deng)重大(da)主題出(chu)版(ban)物和(he)黨史學習教育讀物，全面(mian)展示進入新時代黨和(he)國(guo)家各項(xiang)事(shi)業取得的(de)歷史性成就、發(fa)生的(de)歷史性變(bian)革，回(hui)顧百年歷程，展現輝(hui)煌成就，引發(fa)廣(guang)大(da)群(qun)眾共鳴。

同(tong)時，各分會場(chang)集中開(kai)展(zhan)主題出版物首發儀(yi)式、“紅色(se)文化輕騎兵”、“重溫紅色(se)記憶”等紅色(se)題材閱(yue)讀互動(dong)活動(dong)。

吹響集結號(hao)，全(quan)省321個分會(hui)場聯(lian)(lian)展聯(lian)(lian)動

本(ben)屆南(nan)國書香節進一步深(shen)耕全(quan)民閱讀(du)，厚植文化根基(ji)，著力(li)拓寬全(quan)民參展(zhan)的(de)(de)幅度(du)、延伸全(quan)民觀展(zhan)的(de)(de)廣(guang)度(du)、加大全(quan)民優惠的(de)(de)力(li)度(du)、掀起全(quan)民閱讀(du)的(de)(de)熱度(du)，立足“挖掘地(di)方(fang)優勢、辦出地(di)方(fang)特(te)色”，在全(quan)省設置321個分會場。

各分會場統(tong)(tong)一(yi)標識、統(tong)(tong)一(yi)宣(xuan)傳(chuan)、統(tong)(tong)一(yi)折扣(kou)、統(tong)(tong)一(yi)氛圍，編織成一(yi)張廣(guang)泛的、立體的全民閱(yue)讀服務(wu)網，共同(tong)吹響“2021南國書香(xiang)節”集結號。

全(quan)省分(fen)會場分(fen)布均(jun)衡，全(quan)面覆(fu)蓋市、區（縣(xian)），讓廣大(da)群眾實現零距離參展。展覽不(bu)僅注重主題聚焦，思想(xiang)引(yin)領(ling)，也注重大(da)眾閱讀(du)，活動(dong)互動(dong)，只要(yao)廣大(da)群眾走(zou)進書(shu)店，走(zou)進圖書(shu)館，就可以近距離參與(yu)書(shu)香(xiang)節豐(feng)富的閱讀(du)活動(dong)。

全(quan)省各地(di)(di)分會場以新華書(shu)店(dian)(dian)、特(te)色書(shu)店(dian)(dian)為閱(yue)讀(du)發(fa)散點，同步設置“書(shu)香優(you)(you)選”精(jing)品(pin)出版物(wu)(wu)專(zhuan)柜(ju)、廣東優(you)(you)秀出版物(wu)(wu)專(zhuan)柜(ju)、中國(guo)出版集團(tuan)優(you)(you)秀出版物(wu)(wu)專(zhuan)柜(ju)，精(jing)選一(yi)批大眾(zhong)精(jing)品(pin)、暢銷(xiao)經典、嶺南(nan)文化、地(di)(di)方(fang)特(te)色讀(du)物(wu)(wu)，為廣大群眾(zhong)提供閱(yue)讀(du)指南(nan)。

書店廣泛聯結各(ge)行各(ge)業，通過閱讀活(huo)動(dong)串(chuan)聯起機關、學(xue)校、社區、企(qi)業，從而調(diao)動(dong)全省各(ge)地廣大群眾參與(yu)的積極性(xing)。

閱(yue)(yue)(yue)讀(du)活(huo)動(dong)(dong)融合本地特色(se)：廣州(zhou)(zhou)市(shi)(shi)(shi)(shi)(shi)(shi)(shi)推出“聲入人(ren)心(xin)，紅動(dong)(dong)廣州(zhou)(zhou)”——尋(xun)找廣州(zhou)(zhou)最美(mei)“悅”讀(du)之聲紅色(se)經典作品誦(song)讀(du)；深圳市(shi)(shi)(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)“書(shu)映百年偉(wei)(wei)業”黨史學習教育主(zhu)(zhu)題(ti)展(zhan)(zhan)；汕(shan)頭市(shi)(shi)(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)“書(shu)中(zhong)的鄉村(cun)變(bian)遷”圖書(shu)展(zhan)(zhan)；佛山市(shi)(shi)(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)“閱(yue)(yue)(yue)途(tu)，書(shu)與遠(yuan)方(fang)”基層(ceng)文(wen)化(hua)巡(xun)回展(zhan)(zhan)；河(he)源市(shi)(shi)(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)盲人(ren)聽書(shu)、聾啞人(ren)視聽閱(yue)(yue)(yue)讀(du)活(huo)動(dong)(dong)；梅州(zhou)(zhou)市(shi)(shi)(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)“南粵沃土鑄偉(wei)(wei)業——中(zhong)國共產(chan)黨在廣東”圖片(pian)展(zhan)(zhan)；惠州(zhou)(zhou)市(shi)(shi)(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)“不忘初心(xin)，傳承(cheng)薪火(huo)”主(zhu)(zhu)題(ti)閱(yue)(yue)(yue)讀(du)活(huo)動(dong)(dong)；汕(shan)尾市(shi)(shi)(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)《熱土地上的紅飄帶(dai)》新書(shu)分(fen)享會；中(zhong)山市(shi)(shi)(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)第三屆中(zhong)山市(shi)(shi)(shi)(shi)(shi)(shi)(shi)經典誦(song)讀(du)活(huo)動(dong)(dong)線下決賽；江門市(shi)(shi)(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)黨史、僑(qiao)史故事分(fen)享會和僑(qiao)鄉特色(se)文(wen)化(hua)展(zhan)(zhan)示活(huo)動(dong)(dong)；陽江市(shi)(shi)(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)紅色(se)主(zhu)(zhu)題(ti)紀錄片(pian)展(zhan)(zhan)播活(huo)動(dong)(dong)；湛江市(shi)(shi)(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)“唐(tang)詩氣(qi)度與民族自信”“儒家修身”等主(zhu)(zhu)題(ti)文(wen)化(hua)講(jiang)堂(tang)；茂名市(shi)(shi)(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)“書(shu)香(xiang)暖山區”捐(juan)書(shu)活(huo)動(dong)(dong)；肇慶市(shi)(shi)(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)全(quan)國“兩優一先”表(biao)彰大會肇慶代表(biao)閱(yue)(yue)(yue)讀(du)分(fen)享會；清遠(yuan)市(shi)(shi)(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)“文(wen)明家風”書(shu)法(fa)巡(xun)展(zhan)(zhan)；潮州(zhou)(zhou)市(shi)(shi)(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)“潮心(xin)向黨”潮州(zhou)(zhou)黨史印記檔(dang)案(an)圖片(pian)展(zhan)(zhan)；揭陽市(shi)(shi)(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)“書(shu)香(xiang)家國情(qing)”讀(du)書(shu)主(zhu)(zhu)題(ti)晚會；云浮市(shi)(shi)(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)“書(shu)香(xiang)鄉村(cun)”公(gong)益贈書(shu)活(huo)動(dong)(dong)。

立面觀書展(zhan)，線上線下(xia)活動有(you)機融(rong)合

隨著(zhu)閱(yue)讀方式(shi)多(duo)樣化，南國書(shu)(shu)香節(jie)進一步加強線(xian)(xian)上線(xian)(xian)下融合(he)，搭建(jian)“南國書(shu)(shu)香節(jie)云平(ping)臺”，將(jiang)線(xian)(xian)上展示、線(xian)(xian)上銷售、線(xian)(xian)上活動、線(xian)(xian)上公益和線(xian)(xian)下活動有(you)機融合(he)。廣(guang)大群眾不僅可以到(dao)分(fen)會(hui)場線(xian)(xian)下參展，也可以通過南國書(shu)(shu)香節(jie)小程序、羊城書(shu)(shu)展小程序，在云端(duan)同享優(you)惠購(gou)書(shu)(shu)、參與閱(yue)讀活動。

主(zhu)題出版(ban)物(wu)展(zhan)(zhan)銷、“書(shu)香優選”精(jing)品出版(ban)物(wu)展(zhan)(zhan)銷、廣東優秀(xiu)出版(ban)物(wu)展(zhan)(zhan)銷、中國(guo)(guo)出版(ban)集團優秀(xiu)出版(ban)物(wu)展(zhan)(zhan)銷將在(zai)“南(nan)國(guo)(guo)書(shu)香節”小程序(xu)同步上(shang)線(xian)，全(quan)(quan)省分會場(chang)同步開設線(xian)上(shang)購(gou)書(shu)平(ping)臺，重點依托“新華通(tong)讀”小程序(xu)，供全(quan)(quan)省廣大群眾(zhong)在(zai)線(xian)購(gou)書(shu)；同時，數十場(chang)新書(shu)分享會、論壇沙龍、閱讀活動將進行線(xian)上(shang)直播(bo)，并(bing)通(tong)過南(nan)國(guo)(guo)書(shu)香節小程序(xu)全(quan)(quan)面發布，讓廣大群眾(zhong)打破距離界限，實(shi)現線(xian)上(shang)參展(zhan)(zhan)。

今年南國書香節開啟云互動(dong)(dong)，打造(zao)“小書房(fang)(fang)，大(da)世(shi)界”云平臺，百(bai)位名(ming)人(ren)作(zuo)家(jia)走進自己(ji)的書房(fang)(fang)或特(te)色(se)書店，通(tong)過云互動(dong)(dong)，向(xiang)廣(guang)大(da)群眾推薦好(hao)書，共同參與書香節。來自廣(guang)東本土的近百(bai)名(ming)文化名(ming)人(ren)、專家(jia)學(xue)者、作(zuo)家(jia)、閱(yue)讀(du)推廣(guang)人(ren)將下(xia)沉(chen)到全省分會場(chang)開展活動(dong)(dong)，通(tong)過講(jiang)座、對談(tan)、沙(sha)龍、簽售等(deng)形式，圍繞紅(hong)色(se)題材(cai)、嶺南文化、親子教(jiao)育(yu)、生活方式等(deng)內(nei)容(rong)，深入書店一線，與廣(guang)大(da)群眾面對面交流。

優惠遍基層，多措并舉(ju)提高惠民滲透力

今年南(nan)國書(shu)(shu)香節(jie)繼續(xu)發揮(hui)“全(quan)民(min)閱讀主陣地”作用，向全(quan)省廣大群眾推(tui)(tui)(tui)出便民(min)惠民(min)舉(ju)措，通過(guo)文化惠民(min)助推(tui)(tui)(tui)全(quan)民(min)閱讀。全(quan)省分會場同步推(tui)(tui)(tui)出全(quan)場圖(tu)(tu)書(shu)(shu)八折(zhe)優(you)惠，“書(shu)(shu)香之夜”專場圖(tu)(tu)書(shu)(shu)限時七折(zhe)優(you)惠。

全省各地分會場推出多項惠(hui)民(min)活動(dong)。在廣州分會場，讀(du)者到指定(ding)書(shu)(shu)店(dian)(dian)（四(si)(si)閱(yue)書(shu)(shu)店(dian)(dian)·東湖店(dian)(dian)、四(si)(si)閱(yue)書(shu)(shu)店(dian)(dian)·琶(pa)洲店(dian)(dian)、楠楓書(shu)(shu)院、新塘(tang)書(shu)(shu)城、江高書(shu)(shu)城、北(bei)京路教材書(shu)(shu)店(dian)(dian)、吾悅青年(nian)文化空(kong)間(jian)）購書(shu)(shu)，除(chu)享(xiang)受8折(zhe)優(you)(you)(you)惠(hui)以(yi)外，還可疊(die)加享(xiang)受工銀專項優(you)(you)(you)惠(hui)。讀(du)者使用工銀e生活APP掃碼支(zhi)付(fu)（需綁(bang)定(ding)廣州地區工銀信(xin)用卡），可享(xiang)5折(zhe)優(you)(you)(you)惠(hui)，最高單(dan)筆優(you)(you)(you)惠(hui)金額(e)可達50元(yuan)。活動(dong)期間(jian)每位(wei)讀(du)者可享(xiang)受2次優(you)(you)(you)惠(hui)，優(you)(you)(you)惠(hui)名額(e)有限，先到先得。在“羊城書(shu)(shu)展”小(xiao)程序，將上線“清空(kong)100位(wei)讀(du)者購物(wu)車”活動(dong)，連續10天隨機抽取(qu)10位(wei)提供限額(e)500元(yuan)范圍內(nei)清空(kong)購物(wu)車的免單(dan)福(fu)利，實實在在優(you)(you)(you)惠(hui)于民(min)。

在中(zhong)山分(fen)(fen)會(hui)場，“中(zhong)山書(shu)展”云平臺將(jiang)發放(fang)(fang)15萬(wan)電子購書(shu)券；江門分(fen)(fen)會(hui)場則通(tong)(tong)過(guo)“文(wen)化惠民(min)，云上共享”黨(dang)史答題抽獎小程序發放(fang)(fang)8萬(wan)元(yuan)電子購書(shu)券；湛江分(fen)(fen)會(hui)場將(jiang)通(tong)(tong)過(guo)“嶺南書(shu)香(xiang)”微信(xin)公眾號、“視聽湛江”APP、“湛江發布”微信(xin)公眾號等(deng)平臺發放(fang)(fang)10萬(wan)元(yuan)電子購書(shu)券；茂(mao)名分(fen)(fen)會(hui)場則向(xiang)當地新華(hua)書(shu)店、市(shi)圖書(shu)館及市(shi)區4家民(min)營書(shu)店的讀者發放(fang)(fang)10萬(wan)元(yuan)購書(shu)券；云浮分(fen)(fen)會(hui)場將(jiang)通(tong)(tong)過(guo)“云報商城”派(pai)(pai)發電子購書(shu)券，同(tong)時(shi)派(pai)(pai)發紙質購書(shu)券，總額10萬(wan)元(yuan)。

公(gong)益暖人心，形(xing)式(shi)創(chuang)新(xin)助推閱讀服務多(duo)元化

書(shu)香節期間，廣州(zhou)市(shi)、深圳市(shi)、佛山(shan)市(shi)、韶關(guan)市(shi)、河源市(shi)、梅(mei)州(zhou)市(shi)、惠州(zhou)市(shi)、東莞市(shi)、中山(shan)市(shi)、江門市(shi)、湛江市(shi)、茂名市(shi)、肇(zhao)慶市(shi)、清遠市(shi)、潮(chao)州(zhou)市(shi)、揭陽(yang)市(shi)的(de)市(shi)、縣(xian)公共(gong)圖書(shu)館與(yu)當地新(xin)華書(shu)店聯合(he)舉辦(ban)“你選書(shu)，我買單”活動，凡(fan)持有當地圖書(shu)館借閱卡(ka)的(de)廣大群眾，憑借閱卡(ka)可在當地指定(ding)書(shu)店或圖書(shu)館自選圖書(shu)進行借閱。

今年，鄉鎮(zhen)(zhen)流(liu)動(dong)(dong)(dong)(dong)售書(shu)(shu)(shu)活動(dong)(dong)(dong)(dong)成為南(nan)國書(shu)(shu)(shu)香(xiang)節的重(zhong)點(dian)公益活動(dong)(dong)(dong)(dong)，各地分(fen)會場將在全省鄉鎮(zhen)(zhen)輪流(liu)開展(zhan)流(liu)動(dong)(dong)(dong)(dong)售書(shu)(shu)(shu)活動(dong)(dong)(dong)(dong)，鄉鎮(zhen)(zhen)流(liu)動(dong)(dong)(dong)(dong)售書(shu)(shu)(shu)活動(dong)(dong)(dong)(dong)由(you)各市縣(xian)新華(hua)書(shu)(shu)(shu)店(dian)具(ju)體開展(zhan)，潮(chao)南(nan)購(gou)書(shu)(shu)(shu)中(zhong)(zhong)心、博羅書(shu)(shu)(shu)城、陽山購(gou)書(shu)(shu)(shu)中(zhong)(zhong)心、江門購(gou)書(shu)(shu)(shu)中(zhong)(zhong)心、連州購(gou)書(shu)(shu)(shu)中(zhong)(zhong)心、江南(nan)購(gou)書(shu)(shu)(shu)中(zhong)(zhong)心、新興購(gou)書(shu)(shu)(shu)中(zhong)(zhong)心等數十家新華(hua)書(shu)(shu)(shu)店(dian)，將陸(lu)續舉辦流(liu)動(dong)(dong)(dong)(dong)售書(shu)(shu)(shu)，把“鄉鎮(zhen)(zhen)流(liu)動(dong)(dong)(dong)(dong)售書(shu)(shu)(shu)車”開到(dao)偏遠鄉鎮(zhen)(zhen)，滿足農(nong)村(cun)群眾精神文(wen)化(hua)需求，助(zhu)力鄉村(cun)文(wen)化(hua)振興。

防控不(bu)放松，守好成果營造安全參展環(huan)境