2021南(nan)國書香節于8月20-30日舉辦。在常態(tai)化疫(yi)情防控下(xia)，本屆南(nan)國書香節采用(yong)“線(xian)上(shang)線(xian)下(xia)結合、全(quan)(quan)省各級聯動、分散同期辦展(zhan)”的形式(shi)開展(zhan)，全(quan)(quan)省范圍(wei)內設立的321個分會場(chang)將(jiang)同頻共(gong)振，聯袂唱響閱讀(du)協奏(zou)曲——超20萬種參展(zhan)圖書線(xian)上(shang)線(xian)下(xia)同步(bu)展(zhan)示(shi)，200多名(ming)(ming)文化名(ming)(ming)家(jia)或踏足(zu)南(nan)粵，或做客云端(duan)，464場(chang)次文化活動潤澤嶺南(nan)，一場(chang)大眾化、多元化、立體化的文化盛宴將(jiang)在八(ba)月盛夏掀起滿城書香。

聚焦新時(shi)代，透(tou)過出版(ban)看(kan)百(bai)年(nian)輝煌成就

今年(nian)是中(zhong)國(guo)共產(chan)黨成立(li)100周年(nian)，也是我國(guo)進入“十四(si)五”規劃、乘勢而上開啟全面(mian)建設社會主(zhu)義現代(dai)化國(guo)家新征(zheng)程、向第二個百年(nian)奮斗目標進軍的開局(ju)之年(nian)。

2021南國(guo)書香節(jie)以“閱讀點(dian)亮前行的路”為(wei)年(nian)度口(kou)號(hao)，匯(hui)集主題(ti)出(chu)版(ban)重(zhong)點(dian)出(chu)版(ban)物(wu)，在全省(sheng)范圍內集中(zhong)(zhong)(zhong)展(zhan)(zhan)示展(zhan)(zhan)銷(xiao)習近平新(xin)時代中(zhong)(zhong)(zhong)國(guo)特(te)色社會(hui)主義(yi)思想出(chu)版(ban)成果，重(zhong)點(dian)展(zhan)(zhan)示黨史、新(xin)中(zhong)(zhong)(zhong)國(guo)史、改革開(kai)放史、社會(hui)主義(yi)發(fa)展(zhan)(zhan)史等主題(ti)出(chu)版(ban)物(wu)，展(zhan)(zhan)示弘揚民族精神、歌(ge)頌(song)改革成果、宣傳(chuan)典型事跡的優秀作品，為(wei)廣大群眾(zhong)呈(cheng)現有高度、有深(shen)度的主題(ti)佳作。

全(quan)省分會場同步設(she)立“主題(ti)出版(ban)物專(zhuan)柜”，開啟線下聯展(zhan)，筑(zhu)成(cheng)百店百部紅(hong)色經典(dian)圖書獻(xian)禮方陣(zhen)，集中(zhong)展(zhan)示展(zhan)銷(xiao)《習(xi)近平談治國(guo)(guo)理政》《中(zhong)國(guo)(guo)共(gong)產黨簡史(shi)(shi)》《新征程面對面》等(deng)重大(da)主題(ti)出版(ban)物和(he)黨史(shi)(shi)學習(xi)教育讀物，全(quan)面展(zhan)示進入新時代(dai)黨和(he)國(guo)(guo)家各項(xiang)事(shi)業取得(de)的歷(li)史(shi)(shi)性成(cheng)就(jiu)、發(fa)生的歷(li)史(shi)(shi)性變革，回顧百年歷(li)程，展(zhan)現輝煌成(cheng)就(jiu)，引發(fa)廣大(da)群眾(zhong)共(gong)鳴。

同時，各(ge)分會場集(ji)中開展(zhan)主題出版物(wu)首發儀式、“紅(hong)色(se)文化輕騎兵”、“重溫紅(hong)色(se)記憶”等(deng)紅(hong)色(se)題材閱讀互(hu)動(dong)活動(dong)。

吹響集結號，全省321個分會(hui)場聯展聯動

本屆南國書香(xiang)節進一步(bu)深耕全(quan)(quan)(quan)民(min)(min)閱讀，厚(hou)植文(wen)化(hua)根基(ji)，著力拓寬(kuan)全(quan)(quan)(quan)民(min)(min)參展的(de)(de)幅(fu)度、延伸全(quan)(quan)(quan)民(min)(min)觀(guan)展的(de)(de)廣度、加大全(quan)(quan)(quan)民(min)(min)優惠的(de)(de)力度、掀起全(quan)(quan)(quan)民(min)(min)閱讀的(de)(de)熱度，立足“挖掘地方(fang)優勢、辦(ban)出地方(fang)特色”，在全(quan)(quan)(quan)省設置321個(ge)分會場。

各分會(hui)場統(tong)(tong)一(yi)(yi)標識、統(tong)(tong)一(yi)(yi)宣傳(chuan)、統(tong)(tong)一(yi)(yi)折(zhe)扣、統(tong)(tong)一(yi)(yi)氛圍，編織(zhi)成一(yi)(yi)張廣(guang)泛(fan)的、立(li)體(ti)的全(quan)民閱讀服(fu)務網，共同(tong)吹響“2021南國書香節”集結號。

全省分會場(chang)分布(bu)均衡，全面覆蓋市、區（縣(xian)），讓(rang)廣(guang)大(da)群眾實現零距(ju)離參(can)展(zhan)。展(zhan)覽不僅(jin)注重主題聚焦，思想(xiang)引領(ling)，也注重大(da)眾閱(yue)讀，活(huo)(huo)動互動，只要廣(guang)大(da)群眾走進書店，走進圖書館，就可(ke)以(yi)近(jin)距(ju)離參(can)與書香節豐富的閱(yue)讀活(huo)(huo)動。

全省各地分會場(chang)以新華書店、特色(se)書店為閱(yue)讀(du)發散點，同(tong)步設(she)置“書香(xiang)優選(xuan)”精(jing)品出(chu)(chu)版(ban)物專柜、廣東(dong)優秀出(chu)(chu)版(ban)物專柜、中國出(chu)(chu)版(ban)集(ji)團優秀出(chu)(chu)版(ban)物專柜，精(jing)選(xuan)一批大(da)(da)眾精(jing)品、暢銷經(jing)典、嶺南文(wen)化、地方(fang)特色(se)讀(du)物，為廣大(da)(da)群眾提供閱(yue)讀(du)指南。

書店廣(guang)泛聯結各行各業，通過閱(yue)讀活(huo)動(dong)串(chuan)聯起機關、學校、社區、企業，從而(er)調動(dong)全省各地廣(guang)大群眾參與的積極性(xing)。

閱(yue)(yue)(yue)讀(du)(du)(du)活(huo)(huo)動(dong)融(rong)合本地特色(se)(se)：廣州(zhou)(zhou)(zhou)市(shi)(shi)推出(chu)“聲入(ru)人心，紅(hong)動(dong)廣州(zhou)(zhou)(zhou)”——尋找廣州(zhou)(zhou)(zhou)最(zui)美(mei)“悅”讀(du)(du)(du)之聲紅(hong)色(se)(se)經典作(zuo)品誦讀(du)(du)(du)；深圳(zhen)市(shi)(shi)舉(ju)辦(ban)(ban)(ban)“書(shu)(shu)(shu)映百(bai)年偉(wei)業”黨史學習(xi)教育主題(ti)(ti)展(zhan)(zhan)(zhan)；汕頭市(shi)(shi)舉(ju)辦(ban)(ban)(ban)“書(shu)(shu)(shu)中(zhong)的鄉村(cun)(cun)變遷”圖(tu)書(shu)(shu)(shu)展(zhan)(zhan)(zhan)；佛山市(shi)(shi)舉(ju)辦(ban)(ban)(ban)“閱(yue)(yue)(yue)途，書(shu)(shu)(shu)與(yu)遠方(fang)”基層文(wen)化巡回展(zhan)(zhan)(zhan)；河源市(shi)(shi)舉(ju)辦(ban)(ban)(ban)盲(mang)人聽書(shu)(shu)(shu)、聾(long)啞人視聽閱(yue)(yue)(yue)讀(du)(du)(du)活(huo)(huo)動(dong)；梅州(zhou)(zhou)(zhou)市(shi)(shi)舉(ju)辦(ban)(ban)(ban)“南粵沃土鑄偉(wei)業——中(zhong)國共(gong)產黨在廣東(dong)”圖(tu)片(pian)展(zhan)(zhan)(zhan)；惠州(zhou)(zhou)(zhou)市(shi)(shi)舉(ju)辦(ban)(ban)(ban)“不忘(wang)初心，傳(chuan)承(cheng)薪火”主題(ti)(ti)閱(yue)(yue)(yue)讀(du)(du)(du)活(huo)(huo)動(dong)；汕尾市(shi)(shi)舉(ju)辦(ban)(ban)(ban)《熱土地上的紅(hong)飄帶》新書(shu)(shu)(shu)分(fen)享(xiang)(xiang)會；中(zhong)山市(shi)(shi)舉(ju)辦(ban)(ban)(ban)第三屆(jie)中(zhong)山市(shi)(shi)經典誦讀(du)(du)(du)活(huo)(huo)動(dong)線下(xia)決賽(sai)；江門市(shi)(shi)舉(ju)辦(ban)(ban)(ban)黨史、僑史故事(shi)分(fen)享(xiang)(xiang)會和僑鄉特色(se)(se)文(wen)化展(zhan)(zhan)(zhan)示活(huo)(huo)動(dong)；陽江市(shi)(shi)舉(ju)辦(ban)(ban)(ban)紅(hong)色(se)(se)主題(ti)(ti)紀(ji)錄片(pian)展(zhan)(zhan)(zhan)播活(huo)(huo)動(dong)；湛(zhan)江市(shi)(shi)舉(ju)辦(ban)(ban)(ban)“唐詩氣(qi)度與(yu)民族自(zi)信”“儒家(jia)(jia)修身”等主題(ti)(ti)文(wen)化講堂；茂名市(shi)(shi)舉(ju)辦(ban)(ban)(ban)“書(shu)(shu)(shu)香暖山區”捐書(shu)(shu)(shu)活(huo)(huo)動(dong)；肇慶(qing)市(shi)(shi)舉(ju)辦(ban)(ban)(ban)全(quan)國“兩優一先”表(biao)彰大(da)會肇慶(qing)代表(biao)閱(yue)(yue)(yue)讀(du)(du)(du)分(fen)享(xiang)(xiang)會；清遠市(shi)(shi)舉(ju)辦(ban)(ban)(ban)“文(wen)明家(jia)(jia)風”書(shu)(shu)(shu)法巡展(zhan)(zhan)(zhan)；潮(chao)州(zhou)(zhou)(zhou)市(shi)(shi)舉(ju)辦(ban)(ban)(ban)“潮(chao)心向黨”潮(chao)州(zhou)(zhou)(zhou)黨史印記(ji)檔案(an)圖(tu)片(pian)展(zhan)(zhan)(zhan)；揭陽市(shi)(shi)舉(ju)辦(ban)(ban)(ban)“書(shu)(shu)(shu)香家(jia)(jia)國情”讀(du)(du)(du)書(shu)(shu)(shu)主題(ti)(ti)晚會；云浮(fu)市(shi)(shi)舉(ju)辦(ban)(ban)(ban)“書(shu)(shu)(shu)香鄉村(cun)(cun)”公益贈書(shu)(shu)(shu)活(huo)(huo)動(dong)。

立面觀書展，線上線下活(huo)動有機融合

隨著閱讀方式多樣化，南國(guo)書(shu)(shu)香節進(jin)一步加強(qiang)線(xian)(xian)(xian)(xian)(xian)上線(xian)(xian)(xian)(xian)(xian)下融合，搭建“南國(guo)書(shu)(shu)香節云平臺(tai)”，將線(xian)(xian)(xian)(xian)(xian)上展(zhan)(zhan)示、線(xian)(xian)(xian)(xian)(xian)上銷(xiao)售、線(xian)(xian)(xian)(xian)(xian)上活(huo)動、線(xian)(xian)(xian)(xian)(xian)上公(gong)益和(he)線(xian)(xian)(xian)(xian)(xian)下活(huo)動有機融合。廣大群眾不僅可(ke)(ke)以到分(fen)會(hui)場線(xian)(xian)(xian)(xian)(xian)下參展(zhan)(zhan)，也可(ke)(ke)以通過南國(guo)書(shu)(shu)香節小程序、羊(yang)城書(shu)(shu)展(zhan)(zhan)小程序，在(zai)云端(duan)同(tong)享優惠(hui)購書(shu)(shu)、參與閱讀活(huo)動。

主題出(chu)版(ban)(ban)物(wu)展(zhan)銷(xiao)(xiao)、“書(shu)香優(you)選”精(jing)品(pin)出(chu)版(ban)(ban)物(wu)展(zhan)銷(xiao)(xiao)、廣(guang)東優(you)秀(xiu)出(chu)版(ban)(ban)物(wu)展(zhan)銷(xiao)(xiao)、中(zhong)國(guo)出(chu)版(ban)(ban)集團優(you)秀(xiu)出(chu)版(ban)(ban)物(wu)展(zhan)銷(xiao)(xiao)將在(zai)“南國(guo)書(shu)香節”小(xiao)程序同(tong)步(bu)上線(xian)(xian)，全省分(fen)會場(chang)同(tong)步(bu)開設線(xian)(xian)上購書(shu)平臺(tai)，重(zhong)點依(yi)托(tuo)“新(xin)華通(tong)讀”小(xiao)程序，供全省廣(guang)大群眾(zhong)在(zai)線(xian)(xian)購書(shu)；同(tong)時，數十場(chang)新(xin)書(shu)分(fen)享會、論(lun)壇沙(sha)龍(long)、閱讀活動將進行線(xian)(xian)上直播，并通(tong)過(guo)南國(guo)書(shu)香節小(xiao)程序全面發布，讓(rang)廣(guang)大群眾(zhong)打破距離(li)界限，實現線(xian)(xian)上參展(zhan)。

今年(nian)南國(guo)書(shu)香節開啟云(yun)互(hu)動，打(da)造(zao)“小書(shu)房(fang)，大(da)世界”云(yun)平臺，百(bai)位名(ming)人作家走進(jin)自(zi)己的(de)書(shu)房(fang)或特(te)色書(shu)店，通過(guo)云(yun)互(hu)動，向廣(guang)大(da)群(qun)(qun)眾(zhong)推(tui)薦好書(shu)，共同(tong)參(can)與(yu)書(shu)香節。來自(zi)廣(guang)東本土(tu)的(de)近百(bai)名(ming)文化名(ming)人、專家學者、作家、閱(yue)讀(du)推(tui)廣(guang)人將下沉(chen)到(dao)全省分會場開展活動，通過(guo)講座(zuo)、對談、沙龍、簽售(shou)等形式，圍繞紅色題材(cai)、嶺南文化、親子教(jiao)育、生活方式等內容，深入(ru)書(shu)店一(yi)線，與(yu)廣(guang)大(da)群(qun)(qun)眾(zhong)面對面交(jiao)流(liu)。

優惠遍(bian)基層，多措并舉提高惠民(min)滲(shen)透(tou)力(li)

今年南國書香(xiang)節繼續發揮“全民(min)(min)閱(yue)讀主陣地”作(zuo)用，向全省(sheng)廣大(da)群眾(zhong)推出便民(min)(min)惠民(min)(min)舉(ju)措，通過文化惠民(min)(min)助(zhu)推全民(min)(min)閱(yue)讀。全省(sheng)分會(hui)場(chang)同(tong)步推出全場(chang)圖書八(ba)折(zhe)優(you)惠，“書香(xiang)之(zhi)夜(ye)”專(zhuan)場(chang)圖書限時七折(zhe)優(you)惠。

全省各地分會(hui)場推(tui)出(chu)多(duo)項(xiang)惠(hui)(hui)(hui)民(min)活動(dong)(dong)(dong)。在(zai)廣州(zhou)分會(hui)場，讀(du)者(zhe)到指定書(shu)(shu)(shu)店(dian)(dian)(dian)（四閱(yue)書(shu)(shu)(shu)店(dian)(dian)(dian)·東湖店(dian)(dian)(dian)、四閱(yue)書(shu)(shu)(shu)店(dian)(dian)(dian)·琶(pa)洲(zhou)店(dian)(dian)(dian)、楠楓(feng)書(shu)(shu)(shu)院、新(xin)塘書(shu)(shu)(shu)城(cheng)、江高書(shu)(shu)(shu)城(cheng)、北京路教(jiao)材(cai)書(shu)(shu)(shu)店(dian)(dian)(dian)、吾悅(yue)青年文化空間）購(gou)書(shu)(shu)(shu)，除享(xiang)受8折(zhe)(zhe)優(you)惠(hui)(hui)(hui)以外，還(huan)可(ke)疊加享(xiang)受工(gong)銀(yin)專項(xiang)優(you)惠(hui)(hui)(hui)。讀(du)者(zhe)使用(yong)工(gong)銀(yin)e生(sheng)活APP掃(sao)碼(ma)支(zhi)付（需綁定廣州(zhou)地區工(gong)銀(yin)信(xin)用(yong)卡），可(ke)享(xiang)5折(zhe)(zhe)優(you)惠(hui)(hui)(hui)，最高單(dan)筆優(you)惠(hui)(hui)(hui)金額可(ke)達50元。活動(dong)(dong)(dong)期間每位讀(du)者(zhe)可(ke)享(xiang)受2次優(you)惠(hui)(hui)(hui)，優(you)惠(hui)(hui)(hui)名額有限(xian)，先到先得(de)。在(zai)“羊城(cheng)書(shu)(shu)(shu)展”小程序(xu)，將上線“清空100位讀(du)者(zhe)購(gou)物車”活動(dong)(dong)(dong)，連續(xu)10天隨機(ji)抽取10位提供(gong)限(xian)額500元范圍(wei)內清空購(gou)物車的免單(dan)福利，實(shi)實(shi)在(zai)在(zai)優(you)惠(hui)(hui)(hui)于民(min)。

在(zai)中山分(fen)會(hui)場，“中山書(shu)展(zhan)”云(yun)平(ping)(ping)臺(tai)將(jiang)(jiang)發(fa)(fa)放15萬(wan)電子(zi)(zi)購(gou)(gou)書(shu)券；江(jiang)門分(fen)會(hui)場則通(tong)(tong)過(guo)“文化(hua)惠民，云(yun)上共享”黨史答題(ti)抽獎小程序發(fa)(fa)放8萬(wan)元電子(zi)(zi)購(gou)(gou)書(shu)券；湛江(jiang)分(fen)會(hui)場將(jiang)(jiang)通(tong)(tong)過(guo)“嶺南(nan)書(shu)香”微(wei)信公眾號、“視聽湛江(jiang)”APP、“湛江(jiang)發(fa)(fa)布”微(wei)信公眾號等平(ping)(ping)臺(tai)發(fa)(fa)放10萬(wan)元電子(zi)(zi)購(gou)(gou)書(shu)券；茂名分(fen)會(hui)場則向當地(di)新(xin)華書(shu)店(dian)、市(shi)圖(tu)書(shu)館及市(shi)區(qu)4家民營書(shu)店(dian)的(de)讀者發(fa)(fa)放10萬(wan)元購(gou)(gou)書(shu)券；云(yun)浮分(fen)會(hui)場將(jiang)(jiang)通(tong)(tong)過(guo)“云(yun)報商城”派(pai)發(fa)(fa)電子(zi)(zi)購(gou)(gou)書(shu)券，同時派(pai)發(fa)(fa)紙質購(gou)(gou)書(shu)券，總(zong)額(e)10萬(wan)元。

公益暖(nuan)人心(xin)，形式創新(xin)助(zhu)推閱(yue)讀服(fu)務多元化

書(shu)(shu)香節期間，廣州(zhou)市(shi)(shi)(shi)、深圳市(shi)(shi)(shi)、佛山市(shi)(shi)(shi)、韶關市(shi)(shi)(shi)、河源市(shi)(shi)(shi)、梅州(zhou)市(shi)(shi)(shi)、惠州(zhou)市(shi)(shi)(shi)、東莞市(shi)(shi)(shi)、中山市(shi)(shi)(shi)、江(jiang)門市(shi)(shi)(shi)、湛江(jiang)市(shi)(shi)(shi)、茂(mao)名市(shi)(shi)(shi)、肇慶市(shi)(shi)(shi)、清遠市(shi)(shi)(shi)、潮州(zhou)市(shi)(shi)(shi)、揭陽市(shi)(shi)(shi)的(de)市(shi)(shi)(shi)、縣公共(gong)圖(tu)(tu)書(shu)(shu)館與當(dang)(dang)地新華(hua)書(shu)(shu)店聯(lian)合(he)舉辦(ban)“你選書(shu)(shu)，我買單”活動，凡持有當(dang)(dang)地圖(tu)(tu)書(shu)(shu)館借(jie)閱(yue)卡(ka)的(de)廣大群眾，憑借(jie)閱(yue)卡(ka)可在(zai)當(dang)(dang)地指定書(shu)(shu)店或圖(tu)(tu)書(shu)(shu)館自選圖(tu)(tu)書(shu)(shu)進行借(jie)閱(yue)。

今年，鄉鎮(zhen)(zhen)流(liu)(liu)動(dong)(dong)(dong)售書(shu)(shu)(shu)活動(dong)(dong)(dong)成為南國書(shu)(shu)(shu)香節的重點公益活動(dong)(dong)(dong)，各(ge)地分會場將在全省鄉鎮(zhen)(zhen)輪(lun)流(liu)(liu)開(kai)展流(liu)(liu)動(dong)(dong)(dong)售書(shu)(shu)(shu)活動(dong)(dong)(dong)，鄉鎮(zhen)(zhen)流(liu)(liu)動(dong)(dong)(dong)售書(shu)(shu)(shu)活動(dong)(dong)(dong)由各(ge)市縣(xian)新華書(shu)(shu)(shu)店(dian)具體(ti)開(kai)展，潮南購書(shu)(shu)(shu)中心(xin)、博(bo)羅書(shu)(shu)(shu)城、陽山購書(shu)(shu)(shu)中心(xin)、江(jiang)門購書(shu)(shu)(shu)中心(xin)、連(lian)州(zhou)購書(shu)(shu)(shu)中心(xin)、江(jiang)南購書(shu)(shu)(shu)中心(xin)、新興(xing)(xing)購書(shu)(shu)(shu)中心(xin)等數十家新華書(shu)(shu)(shu)店(dian)，將陸續舉(ju)辦流(liu)(liu)動(dong)(dong)(dong)售書(shu)(shu)(shu)，把“鄉鎮(zhen)(zhen)流(liu)(liu)動(dong)(dong)(dong)售書(shu)(shu)(shu)車(che)”開(kai)到(dao)偏遠鄉鎮(zhen)(zhen)，滿足(zu)農村群眾精(jing)神文化需求(qiu)，助力(li)鄉村文化振興(xing)(xing)。

防控不(bu)放松，守好成果營(ying)造安全參展環(huan)境(jing)