2021南(nan)國書(shu)(shu)(shu)香節(jie)于8月(yue)20-30日舉辦。在(zai)常態化(hua)(hua)(hua)疫情防控下(xia)，本屆南(nan)國書(shu)(shu)(shu)香節(jie)采用“線(xian)上線(xian)下(xia)結合(he)、全(quan)省(sheng)各(ge)級聯動、分(fen)散同(tong)期辦展”的形式開(kai)展，全(quan)省(sheng)范圍內設立的321個(ge)分(fen)會場(chang)將(jiang)同(tong)頻共振，聯袂唱響閱讀協奏曲——超20萬(wan)種(zhong)參(can)展圖書(shu)(shu)(shu)線(xian)上線(xian)下(xia)同(tong)步(bu)展示，200多名文(wen)化(hua)(hua)(hua)名家(jia)或踏足南(nan)粵，或做客云(yun)端，464場(chang)次文(wen)化(hua)(hua)(hua)活動潤澤嶺南(nan)，一(yi)場(chang)大(da)眾化(hua)(hua)(hua)、多元(yuan)化(hua)(hua)(hua)、立體化(hua)(hua)(hua)的文(wen)化(hua)(hua)(hua)盛宴將(jiang)在(zai)八(ba)月(yue)盛夏掀起滿城書(shu)(shu)(shu)香。

聚(ju)焦(jiao)新時代，透(tou)過(guo)出(chu)版看百年輝煌成就

今年(nian)是中國(guo)共(gong)產(chan)黨成立100周年(nian)，也是我國(guo)進入“十四五”規劃、乘(cheng)勢(shi)而上開啟全面(mian)建設社會主義現代化國(guo)家新征程、向第二(er)個百年(nian)奮斗(dou)目(mu)標(biao)進軍的(de)開局之年(nian)。

2021南國(guo)書香(xiang)節以“閱讀點亮前行的路”為(wei)年度口號，匯(hui)集(ji)主(zhu)題出版(ban)重(zhong)點出版(ban)物(wu)，在(zai)全省范圍內集(ji)中展(zhan)(zhan)示(shi)(shi)展(zhan)(zhan)銷習近平新時代中國(guo)特色社(she)會主(zhu)義(yi)思想出版(ban)成(cheng)果(guo)，重(zhong)點展(zhan)(zhan)示(shi)(shi)黨史、新中國(guo)史、改(gai)革開放史、社(she)會主(zhu)義(yi)發(fa)展(zhan)(zhan)史等主(zhu)題出版(ban)物(wu)，展(zhan)(zhan)示(shi)(shi)弘揚民族(zu)精神、歌頌(song)改(gai)革成(cheng)果(guo)、宣(xuan)傳典型(xing)事跡的優(you)秀作品(pin)，為(wei)廣大群眾呈現(xian)有高度、有深度的主(zhu)題佳作。

全(quan)省分會(hui)場同步設立“主題出(chu)(chu)版(ban)物(wu)專柜”，開啟(qi)線(xian)下聯展(zhan)(zhan)，筑成(cheng)百店百部紅色經典圖書獻禮方(fang)陣，集中(zhong)展(zhan)(zhan)示(shi)展(zhan)(zhan)銷《習近平談治國(guo)(guo)理政》《中(zhong)國(guo)(guo)共產(chan)黨(dang)簡史》《新(xin)(xin)征程面對面》等重(zhong)大主題出(chu)(chu)版(ban)物(wu)和黨(dang)史學習教育(yu)讀物(wu)，全(quan)面展(zhan)(zhan)示(shi)進入新(xin)(xin)時代黨(dang)和國(guo)(guo)家各項事業取得(de)的歷(li)史性成(cheng)就、發生的歷(li)史性變革，回顧百年歷(li)程，展(zhan)(zhan)現(xian)輝煌(huang)成(cheng)就，引發廣大群眾(zhong)共鳴。

同時，各分(fen)會(hui)場集中開展主題(ti)出版物首發儀(yi)式、“紅色文(wen)化輕(qing)騎兵”、“重溫紅色記憶”等紅色題(ti)材(cai)閱讀互動活動。

吹(chui)響(xiang)集(ji)結(jie)號，全(quan)省321個分會(hui)場(chang)聯展聯動

本屆南國書香節進(jin)一步深耕全(quan)(quan)(quan)民(min)閱讀，厚(hou)植(zhi)文化根基，著力拓(tuo)寬全(quan)(quan)(quan)民(min)參(can)展(zhan)的幅度(du)、延伸全(quan)(quan)(quan)民(min)觀展(zhan)的廣度(du)、加大(da)全(quan)(quan)(quan)民(min)優(you)惠的力度(du)、掀起(qi)全(quan)(quan)(quan)民(min)閱讀的熱度(du)，立足“挖(wa)掘地方優(you)勢、辦出地方特色”，在全(quan)(quan)(quan)省設置321個分(fen)會場。

各分會場統(tong)(tong)一(yi)標識、統(tong)(tong)一(yi)宣傳、統(tong)(tong)一(yi)折扣、統(tong)(tong)一(yi)氛圍，編(bian)織(zhi)成一(yi)張廣泛(fan)的、立(li)體的全民閱讀服務網，共同(tong)吹響(xiang)“2021南國書香節”集結號。

全(quan)省(sheng)分會(hui)場分布(bu)均衡，全(quan)面覆蓋(gai)市(shi)、區(qu)（縣），讓廣大(da)群眾(zhong)實現零距離參展(zhan)。展(zhan)覽(lan)不僅注重主題聚焦，思(si)想(xiang)引領，也注重大(da)眾(zhong)閱讀(du)，活動互動，只要廣大(da)群眾(zhong)走(zou)(zou)進書店，走(zou)(zou)進圖書館，就可以近(jin)距離參與書香節豐(feng)富的閱讀(du)活動。

全省各地分會場以新華(hua)書店、特(te)色(se)書店為閱讀發散點，同步(bu)設(she)置“書香優選(xuan)”精品出(chu)(chu)版(ban)物專(zhuan)柜、廣東優秀(xiu)出(chu)(chu)版(ban)物專(zhuan)柜、中(zhong)國出(chu)(chu)版(ban)集團優秀(xiu)出(chu)(chu)版(ban)物專(zhuan)柜，精選(xuan)一(yi)批大眾(zhong)精品、暢銷(xiao)經(jing)典、嶺南文(wen)化、地方特(te)色(se)讀物，為廣大群(qun)眾(zhong)提供閱讀指南。

書店廣(guang)泛(fan)聯(lian)(lian)結各行各業，通過閱(yue)讀活動串(chuan)聯(lian)(lian)起(qi)機關(guan)、學校、社區(qu)、企業，從而調動全(quan)省各地廣(guang)大(da)群眾參(can)與的積(ji)極性(xing)。

閱讀(du)(du)活(huo)動(dong)(dong)(dong)融合本地(di)特色(se)(se)(se)：廣(guang)州市(shi)推出“聲(sheng)入人(ren)心(xin)，紅(hong)動(dong)(dong)(dong)廣(guang)州”——尋找廣(guang)州最美“悅”讀(du)(du)之聲(sheng)紅(hong)色(se)(se)(se)經典作(zuo)品(pin)誦(song)讀(du)(du)；深圳市(shi)舉(ju)(ju)(ju)(ju)(ju)辦(ban)(ban)“書(shu)映百年偉(wei)業(ye)”黨(dang)(dang)史(shi)學習教育主(zhu)題展(zhan)(zhan)(zhan)(zhan)；汕(shan)(shan)頭市(shi)舉(ju)(ju)(ju)(ju)(ju)辦(ban)(ban)“書(shu)中(zhong)(zhong)的鄉村變遷”圖(tu)(tu)書(shu)展(zhan)(zhan)(zhan)(zhan)；佛(fo)山(shan)(shan)市(shi)舉(ju)(ju)(ju)(ju)(ju)辦(ban)(ban)“閱途，書(shu)與遠方”基層文化巡回展(zhan)(zhan)(zhan)(zhan)；河(he)源市(shi)舉(ju)(ju)(ju)(ju)(ju)辦(ban)(ban)盲人(ren)聽書(shu)、聾啞人(ren)視聽閱讀(du)(du)活(huo)動(dong)(dong)(dong)；梅州市(shi)舉(ju)(ju)(ju)(ju)(ju)辦(ban)(ban)“南(nan)粵沃土鑄偉(wei)業(ye)——中(zhong)(zhong)國共產黨(dang)(dang)在廣(guang)東”圖(tu)(tu)片(pian)展(zhan)(zhan)(zhan)(zhan)；惠州市(shi)舉(ju)(ju)(ju)(ju)(ju)辦(ban)(ban)“不忘初心(xin)，傳承薪火”主(zhu)題閱讀(du)(du)活(huo)動(dong)(dong)(dong)；汕(shan)(shan)尾市(shi)舉(ju)(ju)(ju)(ju)(ju)辦(ban)(ban)《熱土地(di)上(shang)的紅(hong)飄帶(dai)》新書(shu)分(fen)(fen)享會(hui)；中(zhong)(zhong)山(shan)(shan)市(shi)舉(ju)(ju)(ju)(ju)(ju)辦(ban)(ban)第三屆中(zhong)(zhong)山(shan)(shan)市(shi)經典誦(song)讀(du)(du)活(huo)動(dong)(dong)(dong)線下決賽；江(jiang)門市(shi)舉(ju)(ju)(ju)(ju)(ju)辦(ban)(ban)黨(dang)(dang)史(shi)、僑史(shi)故事分(fen)(fen)享會(hui)和僑鄉特色(se)(se)(se)文化展(zhan)(zhan)(zhan)(zhan)示活(huo)動(dong)(dong)(dong)；陽(yang)江(jiang)市(shi)舉(ju)(ju)(ju)(ju)(ju)辦(ban)(ban)紅(hong)色(se)(se)(se)主(zhu)題紀錄片(pian)展(zhan)(zhan)(zhan)(zhan)播活(huo)動(dong)(dong)(dong)；湛(zhan)江(jiang)市(shi)舉(ju)(ju)(ju)(ju)(ju)辦(ban)(ban)“唐(tang)詩氣度(du)與民族(zu)自信”“儒家(jia)修身”等主(zhu)題文化講堂(tang)；茂名市(shi)舉(ju)(ju)(ju)(ju)(ju)辦(ban)(ban)“書(shu)香暖山(shan)(shan)區(qu)”捐書(shu)活(huo)動(dong)(dong)(dong)；肇慶市(shi)舉(ju)(ju)(ju)(ju)(ju)辦(ban)(ban)全國“兩優一先”表彰大會(hui)肇慶代表閱讀(du)(du)分(fen)(fen)享會(hui)；清遠市(shi)舉(ju)(ju)(ju)(ju)(ju)辦(ban)(ban)“文明家(jia)風”書(shu)法巡展(zhan)(zhan)(zhan)(zhan)；潮州市(shi)舉(ju)(ju)(ju)(ju)(ju)辦(ban)(ban)“潮心(xin)向黨(dang)(dang)”潮州黨(dang)(dang)史(shi)印記檔案圖(tu)(tu)片(pian)展(zhan)(zhan)(zhan)(zhan)；揭陽(yang)市(shi)舉(ju)(ju)(ju)(ju)(ju)辦(ban)(ban)“書(shu)香家(jia)國情(qing)”讀(du)(du)書(shu)主(zhu)題晚會(hui)；云浮市(shi)舉(ju)(ju)(ju)(ju)(ju)辦(ban)(ban)“書(shu)香鄉村”公益贈(zeng)書(shu)活(huo)動(dong)(dong)(dong)。

立面觀書展，線上線下(xia)活動有機融合

隨(sui)著閱讀(du)方式多(duo)樣(yang)化，南(nan)國(guo)(guo)書(shu)香(xiang)節進一步加強線(xian)上(shang)線(xian)下(xia)融(rong)合(he)，搭建“南(nan)國(guo)(guo)書(shu)香(xiang)節云(yun)平(ping)臺”，將(jiang)線(xian)上(shang)展示、線(xian)上(shang)銷售、線(xian)上(shang)活(huo)動(dong)、線(xian)上(shang)公益和線(xian)下(xia)活(huo)動(dong)有(you)機(ji)融(rong)合(he)。廣(guang)大群眾不僅可以(yi)到分會場(chang)線(xian)下(xia)參(can)展，也可以(yi)通(tong)過(guo)南(nan)國(guo)(guo)書(shu)香(xiang)節小(xiao)程(cheng)序、羊城(cheng)書(shu)展小(xiao)程(cheng)序，在(zai)云(yun)端同(tong)享優惠購(gou)書(shu)、參(can)與閱讀(du)活(huo)動(dong)。

主題出(chu)(chu)版物(wu)展(zhan)銷、“書(shu)(shu)香(xiang)優(you)選(xuan)”精(jing)品出(chu)(chu)版物(wu)展(zhan)銷、廣(guang)東優(you)秀出(chu)(chu)版物(wu)展(zhan)銷、中(zhong)國出(chu)(chu)版集團(tuan)優(you)秀出(chu)(chu)版物(wu)展(zhan)銷將在“南(nan)國書(shu)(shu)香(xiang)節(jie)”小(xiao)程序同步上(shang)(shang)線(xian)(xian)，全省分會場同步開設線(xian)(xian)上(shang)(shang)購書(shu)(shu)平臺，重點依(yi)托“新(xin)華(hua)通(tong)讀”小(xiao)程序，供全省廣(guang)大(da)群眾在線(xian)(xian)購書(shu)(shu)；同時，數十場新(xin)書(shu)(shu)分享(xiang)會、論壇沙龍、閱讀活動(dong)將進行線(xian)(xian)上(shang)(shang)直播(bo)，并通(tong)過南(nan)國書(shu)(shu)香(xiang)節(jie)小(xiao)程序全面發布，讓廣(guang)大(da)群眾打破距離界限，實現(xian)線(xian)(xian)上(shang)(shang)參展(zhan)。

今年南國書香(xiang)節(jie)開啟云(yun)互動(dong)，打造“小書房(fang)，大世界”云(yun)平臺，百位名人(ren)作(zuo)家走進自己的書房(fang)或特色書店(dian)，通過(guo)云(yun)互動(dong)，向廣(guang)大群眾(zhong)推(tui)薦好(hao)書，共(gong)同參與(yu)書香(xiang)節(jie)。來自廣(guang)東(dong)本土(tu)的近百名文(wen)化名人(ren)、專家學者(zhe)、作(zuo)家、閱讀推(tui)廣(guang)人(ren)將(jiang)下沉到全省分會場開展(zhan)活(huo)動(dong)，通過(guo)講座、對談、沙龍、簽(qian)售等形式(shi)，圍繞紅色題材、嶺(ling)南文(wen)化、親子教育、生活(huo)方式(shi)等內容，深入書店(dian)一線，與(yu)廣(guang)大群眾(zhong)面對面交流。

優(you)惠遍基層，多措(cuo)并舉提(ti)高惠民滲透力

今年南國書(shu)香(xiang)節繼續發揮(hui)“全(quan)民(min)閱讀(du)主陣地(di)”作用，向全(quan)省廣大群眾推出(chu)便民(min)惠民(min)舉措，通過文化(hua)惠民(min)助推全(quan)民(min)閱讀(du)。全(quan)省分會場同步推出(chu)全(quan)場圖(tu)書(shu)八折優惠，“書(shu)香(xiang)之夜(ye)”專場圖(tu)書(shu)限時七折優惠。

全省各地分(fen)會場(chang)推出多(duo)項(xiang)(xiang)惠(hui)民活(huo)動。在廣(guang)(guang)州分(fen)會場(chang)，讀(du)者到(dao)指定書(shu)(shu)店（四閱書(shu)(shu)店·東(dong)湖店、四閱書(shu)(shu)店·琶洲店、楠楓書(shu)(shu)院、新塘書(shu)(shu)城(cheng)(cheng)、江高(gao)(gao)書(shu)(shu)城(cheng)(cheng)、北京路(lu)教(jiao)材書(shu)(shu)店、吾悅(yue)青年文化空間）購(gou)書(shu)(shu)，除享(xiang)受8折(zhe)優(you)(you)惠(hui)以外，還可(ke)疊加(jia)享(xiang)受工(gong)銀專項(xiang)(xiang)優(you)(you)惠(hui)。讀(du)者使用(yong)工(gong)銀e生活(huo)APP掃碼支(zhi)付(fu)（需綁定廣(guang)(guang)州地區工(gong)銀信用(yong)卡(ka)），可(ke)享(xiang)5折(zhe)優(you)(you)惠(hui)，最高(gao)(gao)單筆優(you)(you)惠(hui)金額(e)可(ke)達(da)50元。活(huo)動期間每(mei)位(wei)(wei)讀(du)者可(ke)享(xiang)受2次優(you)(you)惠(hui)，優(you)(you)惠(hui)名額(e)有(you)限，先到(dao)先得。在“羊城(cheng)(cheng)書(shu)(shu)展(zhan)”小程序(xu)，將(jiang)上線(xian)“清空100位(wei)(wei)讀(du)者購(gou)物車(che)”活(huo)動，連(lian)續10天(tian)隨機抽取10位(wei)(wei)提供限額(e)500元范圍(wei)內(nei)清空購(gou)物車(che)的免單福利，實實在在優(you)(you)惠(hui)于(yu)民。

在(zai)中山(shan)分會(hui)場(chang)(chang)，“中山(shan)書(shu)(shu)(shu)(shu)展”云(yun)平臺將(jiang)發(fa)(fa)放15萬(wan)電(dian)子購(gou)書(shu)(shu)(shu)(shu)券(quan)；江門分會(hui)場(chang)(chang)則通(tong)(tong)過“文化(hua)惠(hui)民，云(yun)上共(gong)享”黨(dang)史答題抽獎小程序發(fa)(fa)放8萬(wan)元(yuan)電(dian)子購(gou)書(shu)(shu)(shu)(shu)券(quan)；湛(zhan)江分會(hui)場(chang)(chang)將(jiang)通(tong)(tong)過“嶺南(nan)書(shu)(shu)(shu)(shu)香”微信(xin)公眾號、“視聽(ting)湛(zhan)江”APP、“湛(zhan)江發(fa)(fa)布(bu)”微信(xin)公眾號等(deng)平臺發(fa)(fa)放10萬(wan)元(yuan)電(dian)子購(gou)書(shu)(shu)(shu)(shu)券(quan)；茂名分會(hui)場(chang)(chang)則向當地新華書(shu)(shu)(shu)(shu)店、市圖書(shu)(shu)(shu)(shu)館及市區(qu)4家民營書(shu)(shu)(shu)(shu)店的讀者發(fa)(fa)放10萬(wan)元(yuan)購(gou)書(shu)(shu)(shu)(shu)券(quan)；云(yun)浮分會(hui)場(chang)(chang)將(jiang)通(tong)(tong)過“云(yun)報商城”派(pai)發(fa)(fa)電(dian)子購(gou)書(shu)(shu)(shu)(shu)券(quan)，同時派(pai)發(fa)(fa)紙質購(gou)書(shu)(shu)(shu)(shu)券(quan)，總(zong)額10萬(wan)元(yuan)。

公益暖人心，形式(shi)創新助推閱(yue)讀服務(wu)多元化

書香(xiang)節期間，廣(guang)(guang)州(zhou)市(shi)(shi)(shi)、深(shen)圳(zhen)市(shi)(shi)(shi)、佛山(shan)市(shi)(shi)(shi)、韶關市(shi)(shi)(shi)、河源市(shi)(shi)(shi)、梅州(zhou)市(shi)(shi)(shi)、惠(hui)州(zhou)市(shi)(shi)(shi)、東莞(guan)市(shi)(shi)(shi)、中山(shan)市(shi)(shi)(shi)、江門(men)市(shi)(shi)(shi)、湛江市(shi)(shi)(shi)、茂名市(shi)(shi)(shi)、肇慶市(shi)(shi)(shi)、清(qing)遠(yuan)市(shi)(shi)(shi)、潮州(zhou)市(shi)(shi)(shi)、揭陽市(shi)(shi)(shi)的市(shi)(shi)(shi)、縣公共圖書館與當(dang)地新華書店聯合舉(ju)辦“你選書，我(wo)買單”活動(dong)，凡(fan)持(chi)有當(dang)地圖書館借閱(yue)卡的廣(guang)(guang)大群眾，憑(ping)借閱(yue)卡可在當(dang)地指定書店或圖書館自選圖書進行借閱(yue)。

今年，鄉(xiang)(xiang)鎮流(liu)(liu)動售書(shu)(shu)(shu)(shu)活動成為南(nan)國(guo)書(shu)(shu)(shu)(shu)香(xiang)節的(de)重點公(gong)益活動，各地分會場將(jiang)在(zai)全省鄉(xiang)(xiang)鎮輪流(liu)(liu)開展流(liu)(liu)動售書(shu)(shu)(shu)(shu)活動，鄉(xiang)(xiang)鎮流(liu)(liu)動售書(shu)(shu)(shu)(shu)活動由(you)各市(shi)縣新華書(shu)(shu)(shu)(shu)店具體(ti)開展，潮南(nan)購(gou)(gou)書(shu)(shu)(shu)(shu)中(zhong)心(xin)、博(bo)羅書(shu)(shu)(shu)(shu)城(cheng)、陽山購(gou)(gou)書(shu)(shu)(shu)(shu)中(zhong)心(xin)、江門購(gou)(gou)書(shu)(shu)(shu)(shu)中(zhong)心(xin)、連州(zhou)購(gou)(gou)書(shu)(shu)(shu)(shu)中(zhong)心(xin)、江南(nan)購(gou)(gou)書(shu)(shu)(shu)(shu)中(zhong)心(xin)、新興購(gou)(gou)書(shu)(shu)(shu)(shu)中(zhong)心(xin)等數十(shi)家新華書(shu)(shu)(shu)(shu)店，將(jiang)陸續舉(ju)辦流(liu)(liu)動售書(shu)(shu)(shu)(shu)，把“鄉(xiang)(xiang)鎮流(liu)(liu)動售書(shu)(shu)(shu)(shu)車”開到偏遠鄉(xiang)(xiang)鎮，滿足(zu)農村群(qun)眾(zhong)精神文化需(xu)求，助力鄉(xiang)(xiang)村文化振興。

防控不放松(song)，守好成果營造安全參展(zhan)環境