2021南國(guo)書香(xiang)(xiang)節于(yu)8月20-30日舉辦。在常態化(hua)疫情防(fang)控下(xia)，本屆(jie)南國(guo)書香(xiang)(xiang)節采用“線(xian)上(shang)線(xian)下(xia)結(jie)合、全省各級(ji)聯(lian)動、分散同期辦展(zhan)”的形(xing)式(shi)開(kai)展(zhan)，全省范圍內設(she)立(li)的321個分會場(chang)將(jiang)同頻共振，聯(lian)袂唱(chang)響(xiang)閱讀協奏曲——超20萬種參展(zhan)圖(tu)書線(xian)上(shang)線(xian)下(xia)同步展(zhan)示，200多名文化(hua)名家或踏(ta)足(zu)南粵，或做客(ke)云端，464場(chang)次文化(hua)活動潤澤嶺南，一(yi)場(chang)大眾化(hua)、多元化(hua)、立(li)體化(hua)的文化(hua)盛宴將(jiang)在八月盛夏(xia)掀起滿(man)城書香(xiang)(xiang)。

聚焦(jiao)新時代，透過出(chu)版看百(bai)年輝煌成就

今年(nian)是中國(guo)共產黨成立100周年(nian)，也是我國(guo)進入(ru)“十四(si)五”規(gui)劃、乘勢而上開啟全面建設社會主義現代化國(guo)家(jia)新征程、向第二個百年(nian)奮斗目標(biao)進軍(jun)的開局(ju)之年(nian)。

2021南國(guo)書香節以(yi)“閱(yue)讀點(dian)亮前行的(de)路(lu)”為年度(du)口號，匯集(ji)主(zhu)(zhu)題出版(ban)重(zhong)點(dian)出版(ban)物，在(zai)全(quan)省(sheng)范圍內集(ji)中(zhong)(zhong)展(zhan)示展(zhan)銷習近平新時代中(zhong)(zhong)國(guo)特(te)色(se)社會主(zhu)(zhu)義(yi)思(si)想出版(ban)成果，重(zhong)點(dian)展(zhan)示黨史(shi)(shi)、新中(zhong)(zhong)國(guo)史(shi)(shi)、改(gai)革開(kai)放史(shi)(shi)、社會主(zhu)(zhu)義(yi)發展(zhan)史(shi)(shi)等主(zhu)(zhu)題出版(ban)物，展(zhan)示弘揚民族精神、歌頌改(gai)革成果、宣傳典型事跡的(de)優秀(xiu)作品(pin)，為廣大(da)群眾呈現有高(gao)度(du)、有深度(du)的(de)主(zhu)(zhu)題佳作。

全省(sheng)分會場同步設(she)立“主(zhu)題(ti)出(chu)版物專柜(ju)”，開啟線下(xia)聯(lian)展(zhan)，筑成(cheng)百(bai)店(dian)百(bai)部紅色經典圖書獻禮方陣，集中展(zhan)示展(zhan)銷(xiao)《習(xi)近(jin)平談治國理政》《中國共產黨簡史》《新征程面(mian)對面(mian)》等(deng)重大主(zhu)題(ti)出(chu)版物和黨史學習(xi)教育讀物，全面(mian)展(zhan)示進入(ru)新時代黨和國家(jia)各項事業取得的歷史性(xing)成(cheng)就、發(fa)生(sheng)的歷史性(xing)變(bian)革(ge)，回顧百(bai)年(nian)歷程，展(zhan)現輝(hui)煌成(cheng)就，引(yin)發(fa)廣大群眾共鳴。

同(tong)時，各分會場(chang)集(ji)中開展主(zhu)題(ti)(ti)出版(ban)物首發儀式、“紅色(se)文化輕(qing)騎兵”、“重溫紅色(se)記憶”等紅色(se)題(ti)(ti)材閱讀互(hu)動活動。

吹響集結號，全省(sheng)321個分會場聯(lian)展(zhan)聯(lian)動

本屆南國書香節進一步深耕全(quan)(quan)(quan)民(min)閱(yue)讀(du)，厚植文化根基，著(zhu)力(li)拓寬全(quan)(quan)(quan)民(min)參展的(de)(de)幅(fu)度(du)、延伸(shen)全(quan)(quan)(quan)民(min)觀展的(de)(de)廣度(du)、加大全(quan)(quan)(quan)民(min)優惠(hui)的(de)(de)力(li)度(du)、掀起(qi)全(quan)(quan)(quan)民(min)閱(yue)讀(du)的(de)(de)熱度(du)，立足“挖掘(jue)地(di)方優勢、辦出(chu)地(di)方特(te)色(se)”，在全(quan)(quan)(quan)省設置(zhi)321個分(fen)會場。

各分會場統一標識、統一宣傳、統一折扣(kou)、統一氛圍(wei)，編織成一張廣泛的、立體的全(quan)民閱讀服務網，共同吹響“2021南(nan)國書香節(jie)”集結號。

全(quan)省分會(hui)場分布均衡，全(quan)面覆蓋市、區（縣(xian)），讓廣(guang)大群(qun)眾實(shi)現(xian)零距離參(can)(can)展。展覽不僅注(zhu)重(zhong)主題聚焦，思想引(yin)領(ling)，也注(zhu)重(zhong)大眾閱讀，活(huo)動(dong)互動(dong)，只(zhi)要(yao)廣(guang)大群(qun)眾走進書(shu)(shu)(shu)店，走進圖書(shu)(shu)(shu)館，就可以(yi)近距離參(can)(can)與書(shu)(shu)(shu)香(xiang)節豐富(fu)的閱讀活(huo)動(dong)。

全省各地分(fen)會場以新華書店、特色書店為閱讀(du)發(fa)散點(dian)，同步(bu)設置(zhi)“書香優選(xuan)”精品(pin)出(chu)(chu)版(ban)物(wu)專(zhuan)柜(ju)、廣東優秀出(chu)(chu)版(ban)物(wu)專(zhuan)柜(ju)、中國(guo)出(chu)(chu)版(ban)集(ji)團優秀出(chu)(chu)版(ban)物(wu)專(zhuan)柜(ju)，精選(xuan)一(yi)批大(da)眾(zhong)精品(pin)、暢銷經(jing)典、嶺南(nan)文(wen)化、地方(fang)特色讀(du)物(wu)，為廣大(da)群眾(zhong)提供閱讀(du)指南(nan)。

書店廣泛聯(lian)結各行各業(ye)，通過閱(yue)讀活動串聯(lian)起機關、學校、社(she)區、企業(ye)，從而調(diao)動全省(sheng)各地廣大(da)群眾(zhong)參與的積極(ji)性。

閱(yue)(yue)讀(du)活(huo)(huo)(huo)(huo)動(dong)融合本(ben)地(di)特(te)色：廣(guang)(guang)州(zhou)(zhou)市(shi)(shi)(shi)(shi)(shi)推出“聲入人(ren)(ren)心(xin)，紅動(dong)廣(guang)(guang)州(zhou)(zhou)”——尋找廣(guang)(guang)州(zhou)(zhou)最美“悅”讀(du)之聲紅色經典作品誦(song)讀(du)；深圳市(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)(ju)辦(ban)(ban)“書(shu)(shu)(shu)(shu)映百年偉(wei)業”黨(dang)史(shi)(shi)學習教育主(zhu)題(ti)展(zhan)；汕頭市(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)(ju)辦(ban)(ban)“書(shu)(shu)(shu)(shu)中(zhong)的鄉(xiang)(xiang)村(cun)變(bian)遷”圖(tu)書(shu)(shu)(shu)(shu)展(zhan)；佛山市(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)(ju)辦(ban)(ban)“閱(yue)(yue)途，書(shu)(shu)(shu)(shu)與遠方”基層文化巡回(hui)展(zhan)；河源(yuan)市(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)(ju)辦(ban)(ban)盲人(ren)(ren)聽書(shu)(shu)(shu)(shu)、聾啞人(ren)(ren)視聽閱(yue)(yue)讀(du)活(huo)(huo)(huo)(huo)動(dong)；梅(mei)州(zhou)(zhou)市(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)(ju)辦(ban)(ban)“南粵沃土鑄偉(wei)業——中(zhong)國共產黨(dang)在廣(guang)(guang)東”圖(tu)片(pian)(pian)展(zhan)；惠州(zhou)(zhou)市(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)(ju)辦(ban)(ban)“不忘(wang)初(chu)心(xin)，傳(chuan)承薪火”主(zhu)題(ti)閱(yue)(yue)讀(du)活(huo)(huo)(huo)(huo)動(dong)；汕尾市(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)(ju)辦(ban)(ban)《熱土地(di)上(shang)的紅飄帶》新書(shu)(shu)(shu)(shu)分享會；中(zhong)山市(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)(ju)辦(ban)(ban)第(di)三屆中(zhong)山市(shi)(shi)(shi)(shi)(shi)經典誦(song)讀(du)活(huo)(huo)(huo)(huo)動(dong)線下決賽；江門市(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)(ju)辦(ban)(ban)黨(dang)史(shi)(shi)、僑史(shi)(shi)故事分享會和(he)僑鄉(xiang)(xiang)特(te)色文化展(zhan)示活(huo)(huo)(huo)(huo)動(dong)；陽江市(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)(ju)辦(ban)(ban)紅色主(zhu)題(ti)紀錄片(pian)(pian)展(zhan)播活(huo)(huo)(huo)(huo)動(dong)；湛江市(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)(ju)辦(ban)(ban)“唐詩氣度與民族自(zi)信(xin)”“儒家修身”等主(zhu)題(ti)文化講(jiang)堂；茂名(ming)市(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)(ju)辦(ban)(ban)“書(shu)(shu)(shu)(shu)香暖山區”捐(juan)書(shu)(shu)(shu)(shu)活(huo)(huo)(huo)(huo)動(dong)；肇慶(qing)市(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)(ju)辦(ban)(ban)全國“兩優一(yi)先”表彰大會肇慶(qing)代表閱(yue)(yue)讀(du)分享會；清遠市(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)(ju)辦(ban)(ban)“文明家風(feng)”書(shu)(shu)(shu)(shu)法巡展(zhan)；潮(chao)州(zhou)(zhou)市(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)(ju)辦(ban)(ban)“潮(chao)心(xin)向黨(dang)”潮(chao)州(zhou)(zhou)黨(dang)史(shi)(shi)印記檔案(an)圖(tu)片(pian)(pian)展(zhan)；揭陽市(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)(ju)辦(ban)(ban)“書(shu)(shu)(shu)(shu)香家國情”讀(du)書(shu)(shu)(shu)(shu)主(zhu)題(ti)晚(wan)會；云浮市(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)(ju)辦(ban)(ban)“書(shu)(shu)(shu)(shu)香鄉(xiang)(xiang)村(cun)”公益贈書(shu)(shu)(shu)(shu)活(huo)(huo)(huo)(huo)動(dong)。

立(li)面觀(guan)書展，線上線下活動有機(ji)融合

隨著閱(yue)讀方式多樣化，南國書(shu)(shu)香(xiang)節進一步加強線(xian)上(shang)(shang)線(xian)下融合(he)，搭建“南國書(shu)(shu)香(xiang)節云平臺”，將線(xian)上(shang)(shang)展示、線(xian)上(shang)(shang)銷售(shou)、線(xian)上(shang)(shang)活(huo)動、線(xian)上(shang)(shang)公(gong)益和(he)線(xian)下活(huo)動有機(ji)融合(he)。廣大群眾不僅可(ke)以到分會(hui)場線(xian)下參展，也可(ke)以通過南國書(shu)(shu)香(xiang)節小程序(xu)、羊城書(shu)(shu)展小程序(xu)，在云端(duan)同享優惠購書(shu)(shu)、參與閱(yue)讀活(huo)動。

主題出(chu)版物(wu)(wu)(wu)展銷(xiao)、“書(shu)(shu)香(xiang)優(you)(you)選”精品出(chu)版物(wu)(wu)(wu)展銷(xiao)、廣東優(you)(you)秀出(chu)版物(wu)(wu)(wu)展銷(xiao)、中國出(chu)版集團優(you)(you)秀出(chu)版物(wu)(wu)(wu)展銷(xiao)將在“南國書(shu)(shu)香(xiang)節”小程(cheng)(cheng)序(xu)同步(bu)上線(xian)，全(quan)(quan)省分(fen)會場同步(bu)開設(she)線(xian)上購書(shu)(shu)平(ping)臺，重點依托“新華通讀(du)”小程(cheng)(cheng)序(xu)，供(gong)全(quan)(quan)省廣大(da)群(qun)眾(zhong)在線(xian)購書(shu)(shu)；同時，數(shu)十(shi)場新書(shu)(shu)分(fen)享會、論壇沙龍、閱讀(du)活動(dong)將進行(xing)線(xian)上直播，并通過南國書(shu)(shu)香(xiang)節小程(cheng)(cheng)序(xu)全(quan)(quan)面發布，讓(rang)廣大(da)群(qun)眾(zhong)打(da)破距(ju)離界限，實現(xian)線(xian)上參(can)展。

今年南(nan)國書(shu)(shu)香(xiang)節開啟云(yun)(yun)互動，打造“小書(shu)(shu)房(fang)(fang)，大世(shi)界”云(yun)(yun)平(ping)臺，百(bai)位名(ming)(ming)人(ren)作(zuo)家走進自(zi)己的(de)書(shu)(shu)房(fang)(fang)或特色書(shu)(shu)店(dian)，通過云(yun)(yun)互動，向廣(guang)大群(qun)眾推薦好(hao)書(shu)(shu)，共同參與(yu)書(shu)(shu)香(xiang)節。來(lai)自(zi)廣(guang)東本土的(de)近百(bai)名(ming)(ming)文(wen)化名(ming)(ming)人(ren)、專家學者(zhe)、作(zuo)家、閱讀推廣(guang)人(ren)將下沉到(dao)全省分(fen)會場開展活(huo)動，通過講座、對談(tan)、沙(sha)龍、簽售等形式，圍繞紅色題材(cai)、嶺南(nan)文(wen)化、親(qin)子教育、生活(huo)方式等內容，深入書(shu)(shu)店(dian)一線，與(yu)廣(guang)大群(qun)眾面對面交流。

優惠遍(bian)基層，多(duo)措并舉提高(gao)惠民滲透力

今年南國書香(xiang)節(jie)繼續發揮(hui)“全(quan)(quan)民閱(yue)讀(du)主(zhu)陣地(di)”作用(yong)，向全(quan)(quan)省廣(guang)大(da)群眾推出便民惠(hui)(hui)(hui)民舉措，通過文化惠(hui)(hui)(hui)民助推全(quan)(quan)民閱(yue)讀(du)。全(quan)(quan)省分(fen)會場同(tong)步(bu)推出全(quan)(quan)場圖(tu)書八折優惠(hui)(hui)(hui)，“書香(xiang)之夜”專場圖(tu)書限(xian)時(shi)七折優惠(hui)(hui)(hui)。

全省各地(di)分會(hui)場(chang)推(tui)出多(duo)項惠(hui)(hui)民(min)活動。在(zai)(zai)廣(guang)(guang)州分會(hui)場(chang)，讀(du)(du)者(zhe)到(dao)指(zhi)定(ding)書(shu)(shu)店(dian)(dian)(dian)（四閱書(shu)(shu)店(dian)(dian)(dian)·東(dong)湖店(dian)(dian)(dian)、四閱書(shu)(shu)店(dian)(dian)(dian)·琶洲店(dian)(dian)(dian)、楠楓書(shu)(shu)院、新塘書(shu)(shu)城、江高(gao)書(shu)(shu)城、北(bei)京路教材書(shu)(shu)店(dian)(dian)(dian)、吾悅青(qing)年文化空間）購書(shu)(shu)，除享(xiang)受(shou)8折(zhe)優(you)(you)惠(hui)(hui)以外，還可(ke)(ke)疊加享(xiang)受(shou)工(gong)(gong)銀專項優(you)(you)惠(hui)(hui)。讀(du)(du)者(zhe)使用工(gong)(gong)銀e生活APP掃碼支付（需綁定(ding)廣(guang)(guang)州地(di)區(qu)工(gong)(gong)銀信(xin)用卡），可(ke)(ke)享(xiang)5折(zhe)優(you)(you)惠(hui)(hui)，最高(gao)單筆優(you)(you)惠(hui)(hui)金額可(ke)(ke)達50元。活動期間每位(wei)(wei)讀(du)(du)者(zhe)可(ke)(ke)享(xiang)受(shou)2次優(you)(you)惠(hui)(hui)，優(you)(you)惠(hui)(hui)名額有限，先(xian)到(dao)先(xian)得。在(zai)(zai)“羊城書(shu)(shu)展”小(xiao)程序(xu)，將(jiang)上線“清空100位(wei)(wei)讀(du)(du)者(zhe)購物(wu)車(che)”活動，連續10天隨機抽取10位(wei)(wei)提供限額500元范圍內清空購物(wu)車(che)的免單福利，實(shi)實(shi)在(zai)(zai)在(zai)(zai)優(you)(you)惠(hui)(hui)于民(min)。

在中山(shan)分(fen)(fen)會(hui)場(chang)(chang)，“中山(shan)書(shu)(shu)展”云平臺(tai)將(jiang)發(fa)放15萬(wan)(wan)電(dian)(dian)子購(gou)書(shu)(shu)券(quan)；江門分(fen)(fen)會(hui)場(chang)(chang)則通(tong)過“文化惠(hui)民，云上共享”黨史(shi)答(da)題抽獎小(xiao)程序發(fa)放8萬(wan)(wan)元(yuan)電(dian)(dian)子購(gou)書(shu)(shu)券(quan)；湛江分(fen)(fen)會(hui)場(chang)(chang)將(jiang)通(tong)過“嶺南書(shu)(shu)香”微信公眾號(hao)、“視聽湛江”APP、“湛江發(fa)布”微信公眾號(hao)等平臺(tai)發(fa)放10萬(wan)(wan)元(yuan)電(dian)(dian)子購(gou)書(shu)(shu)券(quan)；茂(mao)名分(fen)(fen)會(hui)場(chang)(chang)則向(xiang)當(dang)地新華書(shu)(shu)店(dian)、市圖書(shu)(shu)館及(ji)市區(qu)4家民營書(shu)(shu)店(dian)的讀(du)者(zhe)發(fa)放10萬(wan)(wan)元(yuan)購(gou)書(shu)(shu)券(quan)；云浮分(fen)(fen)會(hui)場(chang)(chang)將(jiang)通(tong)過“云報(bao)商城(cheng)”派(pai)發(fa)電(dian)(dian)子購(gou)書(shu)(shu)券(quan)，同時派(pai)發(fa)紙(zhi)質購(gou)書(shu)(shu)券(quan)，總額10萬(wan)(wan)元(yuan)。

公益暖(nuan)人(ren)心，形(xing)式(shi)創新(xin)助(zhu)推閱讀服務多元化

書(shu)香節(jie)期間，廣州(zhou)市(shi)(shi)、深圳市(shi)(shi)、佛山市(shi)(shi)、韶關市(shi)(shi)、河源市(shi)(shi)、梅州(zhou)市(shi)(shi)、惠州(zhou)市(shi)(shi)、東莞市(shi)(shi)、中山市(shi)(shi)、江門(men)市(shi)(shi)、湛(zhan)江市(shi)(shi)、茂(mao)名(ming)市(shi)(shi)、肇(zhao)慶市(shi)(shi)、清遠市(shi)(shi)、潮州(zhou)市(shi)(shi)、揭陽市(shi)(shi)的市(shi)(shi)、縣(xian)公共圖書(shu)館與當(dang)地新華書(shu)店聯合舉辦“你選書(shu)，我買單”活(huo)動(dong)，凡持有當(dang)地圖書(shu)館借閱卡(ka)的廣大群眾，憑借閱卡(ka)可在當(dang)地指定書(shu)店或(huo)圖書(shu)館自選圖書(shu)進行借閱。

今年(nian)，鄉鎮(zhen)流動(dong)(dong)(dong)售書(shu)(shu)(shu)活(huo)動(dong)(dong)(dong)成為南(nan)國書(shu)(shu)(shu)香節的重(zhong)點公益活(huo)動(dong)(dong)(dong)，各地分會場將(jiang)(jiang)在全省鄉鎮(zhen)輪流開展(zhan)流動(dong)(dong)(dong)售書(shu)(shu)(shu)活(huo)動(dong)(dong)(dong)，鄉鎮(zhen)流動(dong)(dong)(dong)售書(shu)(shu)(shu)活(huo)動(dong)(dong)(dong)由各市縣新(xin)華書(shu)(shu)(shu)店具(ju)體開展(zhan)，潮(chao)南(nan)購(gou)書(shu)(shu)(shu)中(zhong)(zhong)(zhong)心(xin)、博羅書(shu)(shu)(shu)城、陽山購(gou)書(shu)(shu)(shu)中(zhong)(zhong)(zhong)心(xin)、江門購(gou)書(shu)(shu)(shu)中(zhong)(zhong)(zhong)心(xin)、連州購(gou)書(shu)(shu)(shu)中(zhong)(zhong)(zhong)心(xin)、江南(nan)購(gou)書(shu)(shu)(shu)中(zhong)(zhong)(zhong)心(xin)、新(xin)興(xing)購(gou)書(shu)(shu)(shu)中(zhong)(zhong)(zhong)心(xin)等(deng)數(shu)十(shi)家新(xin)華書(shu)(shu)(shu)店，將(jiang)(jiang)陸續舉辦(ban)流動(dong)(dong)(dong)售書(shu)(shu)(shu)，把“鄉鎮(zhen)流動(dong)(dong)(dong)售書(shu)(shu)(shu)車”開到偏遠鄉鎮(zhen)，滿足農村群眾(zhong)精(jing)神文(wen)化需求，助(zhu)力鄉村文(wen)化振興(xing)。

防控不放松，守好成果營造安全參展(zhan)環(huan)境