2021南(nan)(nan)國書(shu)(shu)香節(jie)(jie)于(yu)8月20-30日舉辦。在常態化(hua)(hua)疫情防控下，本屆南(nan)(nan)國書(shu)(shu)香節(jie)(jie)采用“線(xian)上線(xian)下結合、全(quan)省各級聯動、分(fen)散同期辦展(zhan)”的(de)形式開展(zhan)，全(quan)省范圍內設立的(de)321個(ge)分(fen)會場將同頻(pin)共振，聯袂唱響閱讀協奏曲(qu)——超20萬種參展(zhan)圖書(shu)(shu)線(xian)上線(xian)下同步展(zhan)示，200多(duo)名(ming)文(wen)(wen)化(hua)(hua)名(ming)家或(huo)踏(ta)足(zu)南(nan)(nan)粵，或(huo)做客云(yun)端，464場次(ci)文(wen)(wen)化(hua)(hua)活動潤(run)澤嶺南(nan)(nan)，一場大眾化(hua)(hua)、多(duo)元化(hua)(hua)、立體(ti)化(hua)(hua)的(de)文(wen)(wen)化(hua)(hua)盛宴(yan)將在八(ba)月盛夏掀起滿(man)城書(shu)(shu)香。

聚焦新時代，透(tou)過出版看百(bai)年輝(hui)煌成就

今年是(shi)中(zhong)國(guo)共產黨成立100周年，也(ye)是(shi)我國(guo)進入“十四五”規劃、乘勢而上開啟全面建設社會主義現(xian)代化國(guo)家(jia)新(xin)征(zheng)程、向第二個百年奮斗目標進軍(jun)的開局之年。

2021南國書香節以“閱讀點亮前行的路”為(wei)年度(du)(du)口號，匯集主(zhu)題(ti)出(chu)版(ban)重點出(chu)版(ban)物，在全(quan)省范圍內集中展(zhan)示(shi)展(zhan)銷習近平新時代中國特色社(she)(she)會主(zhu)義思想出(chu)版(ban)成果，重點展(zhan)示(shi)黨史(shi)、新中國史(shi)、改革開放史(shi)、社(she)(she)會主(zhu)義發展(zhan)史(shi)等主(zhu)題(ti)出(chu)版(ban)物，展(zhan)示(shi)弘揚民族精神(shen)、歌頌改革成果、宣傳典型事(shi)跡(ji)的優(you)秀作品，為(wei)廣大群眾呈現(xian)有(you)高(gao)度(du)(du)、有(you)深(shen)度(du)(du)的主(zhu)題(ti)佳作。

全(quan)省分會場同步設(she)立(li)“主(zhu)題出版物專柜”，開啟(qi)線下聯展，筑成百店百部(bu)紅色(se)經(jing)典(dian)圖書(shu)獻禮方陣，集中(zhong)展示展銷《習近平(ping)談治國理政》《中(zhong)國共(gong)產黨簡史》《新征程面(mian)(mian)對面(mian)(mian)》等重大(da)主(zhu)題出版物和黨史學(xue)習教育讀物，全(quan)面(mian)(mian)展示進入新時代黨和國家各項(xiang)事業(ye)取(qu)得(de)的歷(li)史性(xing)成就(jiu)(jiu)、發生的歷(li)史性(xing)變革，回顧百年歷(li)程，展現輝煌成就(jiu)(jiu)，引發廣大(da)群眾共(gong)鳴(ming)。

同時(shi)，各分會場集中開展主(zhu)題(ti)出版物首發儀式、“紅色(se)文化輕騎兵(bing)”、“重溫紅色(se)記(ji)憶”等紅色(se)題(ti)材閱讀互動活動。

吹(chui)響集結號，全省321個分會場聯展聯動

本屆南國書香節進一步(bu)深耕全民(min)閱讀(du)，厚(hou)植(zhi)文(wen)化根基，著力拓寬全民(min)參(can)展的幅度(du)(du)、延伸全民(min)觀展的廣度(du)(du)、加大全民(min)優惠的力度(du)(du)、掀起全民(min)閱讀(du)的熱(re)度(du)(du)，立(li)足“挖掘地方優勢、辦出地方特(te)色”，在全省設置321個分會場。

各分(fen)會(hui)場統(tong)一(yi)(yi)標識、統(tong)一(yi)(yi)宣傳、統(tong)一(yi)(yi)折扣、統(tong)一(yi)(yi)氛圍，編織成一(yi)(yi)張廣泛的、立體的全民閱(yue)讀服務(wu)網(wang)，共同(tong)吹響“2021南(nan)國書香節”集結(jie)號。

全省分會場分布均衡，全面覆蓋市、區（縣(xian)），讓廣(guang)大(da)群眾實現零距離參展(zhan)(zhan)。展(zhan)(zhan)覽不僅(jin)注重主題聚焦，思(si)想引領(ling)，也注重大(da)眾閱讀(du)，活動(dong)互動(dong)，只要廣(guang)大(da)群眾走(zou)進(jin)書店，走(zou)進(jin)圖(tu)書館，就可以(yi)近距離參與(yu)書香節豐富的(de)閱讀(du)活動(dong)。

全省各地分會場以新華書店(dian)、特(te)色書店(dian)為閱(yue)讀(du)(du)(du)發散點，同(tong)步設置“書香優選(xuan)”精品(pin)出(chu)版(ban)(ban)(ban)物專(zhuan)(zhuan)柜、廣東優秀出(chu)版(ban)(ban)(ban)物專(zhuan)(zhuan)柜、中國出(chu)版(ban)(ban)(ban)集團優秀出(chu)版(ban)(ban)(ban)物專(zhuan)(zhuan)柜，精選(xuan)一批大(da)眾精品(pin)、暢銷(xiao)經(jing)典、嶺南文化、地方特(te)色讀(du)(du)(du)物，為廣大(da)群(qun)眾提供閱(yue)讀(du)(du)(du)指南。

書店廣泛聯結(jie)各行各業(ye)，通過閱(yue)讀(du)活動串聯起(qi)機關、學(xue)校、社區(qu)、企業(ye)，從而調動全省各地廣大群(qun)眾(zhong)參與的積(ji)極(ji)性。

閱(yue)讀(du)(du)活(huo)(huo)動(dong)(dong)融合本(ben)地(di)特(te)色：廣(guang)州(zhou)(zhou)市(shi)(shi)(shi)推出(chu)“聲(sheng)入人(ren)心，紅(hong)動(dong)(dong)廣(guang)州(zhou)(zhou)”——尋找廣(guang)州(zhou)(zhou)最(zui)美“悅”讀(du)(du)之聲(sheng)紅(hong)色經典(dian)作品(pin)誦讀(du)(du)；深(shen)圳市(shi)(shi)(shi)舉(ju)(ju)辦(ban)(ban)(ban)“書(shu)(shu)映百年偉(wei)業(ye)”黨(dang)史學習教(jiao)育主(zhu)題(ti)展(zhan)；汕頭(tou)市(shi)(shi)(shi)舉(ju)(ju)辦(ban)(ban)(ban)“書(shu)(shu)中(zhong)的鄉(xiang)村變遷”圖(tu)書(shu)(shu)展(zhan)；佛山(shan)(shan)市(shi)(shi)(shi)舉(ju)(ju)辦(ban)(ban)(ban)“閱(yue)途，書(shu)(shu)與遠方”基層文(wen)化(hua)巡(xun)回展(zhan)；河源(yuan)市(shi)(shi)(shi)舉(ju)(ju)辦(ban)(ban)(ban)盲(mang)人(ren)聽(ting)書(shu)(shu)、聾啞人(ren)視聽(ting)閱(yue)讀(du)(du)活(huo)(huo)動(dong)(dong)；梅州(zhou)(zhou)市(shi)(shi)(shi)舉(ju)(ju)辦(ban)(ban)(ban)“南(nan)粵沃土鑄偉(wei)業(ye)——中(zhong)國共產(chan)黨(dang)在廣(guang)東(dong)”圖(tu)片展(zhan)；惠(hui)州(zhou)(zhou)市(shi)(shi)(shi)舉(ju)(ju)辦(ban)(ban)(ban)“不忘初心，傳承(cheng)薪(xin)火(huo)”主(zhu)題(ti)閱(yue)讀(du)(du)活(huo)(huo)動(dong)(dong)；汕尾市(shi)(shi)(shi)舉(ju)(ju)辦(ban)(ban)(ban)《熱土地(di)上(shang)的紅(hong)飄帶》新書(shu)(shu)分(fen)享會(hui)；中(zhong)山(shan)(shan)市(shi)(shi)(shi)舉(ju)(ju)辦(ban)(ban)(ban)第三屆(jie)中(zhong)山(shan)(shan)市(shi)(shi)(shi)經典(dian)誦讀(du)(du)活(huo)(huo)動(dong)(dong)線下決賽(sai)；江門市(shi)(shi)(shi)舉(ju)(ju)辦(ban)(ban)(ban)黨(dang)史、僑史故事分(fen)享會(hui)和(he)僑鄉(xiang)特(te)色文(wen)化(hua)展(zhan)示活(huo)(huo)動(dong)(dong)；陽江市(shi)(shi)(shi)舉(ju)(ju)辦(ban)(ban)(ban)紅(hong)色主(zhu)題(ti)紀(ji)錄片展(zhan)播活(huo)(huo)動(dong)(dong)；湛江市(shi)(shi)(shi)舉(ju)(ju)辦(ban)(ban)(ban)“唐詩氣(qi)度與民族自信”“儒家(jia)修身”等主(zhu)題(ti)文(wen)化(hua)講堂；茂名市(shi)(shi)(shi)舉(ju)(ju)辦(ban)(ban)(ban)“書(shu)(shu)香(xiang)暖山(shan)(shan)區”捐書(shu)(shu)活(huo)(huo)動(dong)(dong)；肇慶市(shi)(shi)(shi)舉(ju)(ju)辦(ban)(ban)(ban)全國“兩優一先”表(biao)彰(zhang)大會(hui)肇慶代表(biao)閱(yue)讀(du)(du)分(fen)享會(hui)；清(qing)遠市(shi)(shi)(shi)舉(ju)(ju)辦(ban)(ban)(ban)“文(wen)明家(jia)風”書(shu)(shu)法(fa)巡(xun)展(zhan)；潮(chao)州(zhou)(zhou)市(shi)(shi)(shi)舉(ju)(ju)辦(ban)(ban)(ban)“潮(chao)心向黨(dang)”潮(chao)州(zhou)(zhou)黨(dang)史印記檔(dang)案圖(tu)片展(zhan)；揭(jie)陽市(shi)(shi)(shi)舉(ju)(ju)辦(ban)(ban)(ban)“書(shu)(shu)香(xiang)家(jia)國情”讀(du)(du)書(shu)(shu)主(zhu)題(ti)晚會(hui)；云浮市(shi)(shi)(shi)舉(ju)(ju)辦(ban)(ban)(ban)“書(shu)(shu)香(xiang)鄉(xiang)村”公益贈書(shu)(shu)活(huo)(huo)動(dong)(dong)。

立面觀書展，線(xian)上(shang)線(xian)下活動有機融合

隨著閱讀(du)(du)方式(shi)多樣化(hua)，南國(guo)書(shu)(shu)(shu)香節(jie)進一步加強線(xian)上(shang)(shang)線(xian)下融(rong)(rong)合(he)，搭建“南國(guo)書(shu)(shu)(shu)香節(jie)云平臺”，將線(xian)上(shang)(shang)展(zhan)示、線(xian)上(shang)(shang)銷售、線(xian)上(shang)(shang)活動(dong)、線(xian)上(shang)(shang)公益和(he)線(xian)下活動(dong)有機融(rong)(rong)合(he)。廣大群眾不僅(jin)可以到分會場(chang)線(xian)下參展(zhan)，也(ye)可以通過南國(guo)書(shu)(shu)(shu)香節(jie)小程序、羊城書(shu)(shu)(shu)展(zhan)小程序，在云端同(tong)享優惠購書(shu)(shu)(shu)、參與閱讀(du)(du)活動(dong)。

主(zhu)題出(chu)版(ban)物展(zhan)(zhan)銷、“書(shu)(shu)(shu)香(xiang)(xiang)優(you)選(xuan)”精品(pin)出(chu)版(ban)物展(zhan)(zhan)銷、廣東(dong)優(you)秀出(chu)版(ban)物展(zhan)(zhan)銷、中國(guo)(guo)出(chu)版(ban)集團優(you)秀出(chu)版(ban)物展(zhan)(zhan)銷將在(zai)(zai)“南國(guo)(guo)書(shu)(shu)(shu)香(xiang)(xiang)節”小程序(xu)(xu)同(tong)步(bu)上線，全省分會(hui)場同(tong)步(bu)開設線上購書(shu)(shu)(shu)平(ping)臺，重點依(yi)托“新華通讀”小程序(xu)(xu)，供全省廣大群(qun)眾(zhong)在(zai)(zai)線購書(shu)(shu)(shu)；同(tong)時，數(shu)十場新書(shu)(shu)(shu)分享會(hui)、論(lun)壇沙龍(long)、閱讀活動將進行線上直播(bo)，并通過南國(guo)(guo)書(shu)(shu)(shu)香(xiang)(xiang)節小程序(xu)(xu)全面發布，讓廣大群(qun)眾(zhong)打破距離界限，實現線上參(can)展(zhan)(zhan)。

今年(nian)南(nan)(nan)國書(shu)(shu)(shu)香(xiang)節(jie)開(kai)啟云互(hu)動(dong)，打造“小(xiao)書(shu)(shu)(shu)房(fang)，大世(shi)界(jie)”云平(ping)臺，百(bai)(bai)位名人作(zuo)(zuo)家走(zou)進自(zi)己的書(shu)(shu)(shu)房(fang)或特(te)色(se)書(shu)(shu)(shu)店(dian)，通過(guo)云互(hu)動(dong)，向廣(guang)大群眾推薦(jian)好書(shu)(shu)(shu)，共同參與書(shu)(shu)(shu)香(xiang)節(jie)。來自(zi)廣(guang)東本土的近(jin)百(bai)(bai)名文化名人、專家學者、作(zuo)(zuo)家、閱讀(du)推廣(guang)人將下沉到(dao)全省分會場開(kai)展活(huo)動(dong)，通過(guo)講座(zuo)、對談、沙龍、簽售等形式，圍(wei)繞(rao)紅色(se)題(ti)材、嶺南(nan)(nan)文化、親(qin)子教育、生(sheng)活(huo)方式等內容，深入書(shu)(shu)(shu)店(dian)一線(xian)，與廣(guang)大群眾面(mian)對面(mian)交流。

優惠遍基層，多(duo)措并舉(ju)提高(gao)惠民滲透力(li)

今年南國書(shu)香節繼續(xu)發揮“全(quan)民(min)閱(yue)讀(du)主(zhu)陣地”作用，向全(quan)省廣大群眾(zhong)推(tui)出便民(min)惠(hui)(hui)(hui)民(min)舉(ju)措，通過文化惠(hui)(hui)(hui)民(min)助推(tui)全(quan)民(min)閱(yue)讀(du)。全(quan)省分(fen)會場(chang)同步推(tui)出全(quan)場(chang)圖書(shu)八折(zhe)優惠(hui)(hui)(hui)，“書(shu)香之夜(ye)”專(zhuan)場(chang)圖書(shu)限時(shi)七折(zhe)優惠(hui)(hui)(hui)。

全省各地分會場推(tui)出多項惠(hui)(hui)(hui)(hui)民活動。在(zai)(zai)廣州(zhou)分會場，讀(du)者到指定(ding)書(shu)(shu)店(dian)(dian)（四閱書(shu)(shu)店(dian)(dian)·東(dong)湖店(dian)(dian)、四閱書(shu)(shu)店(dian)(dian)·琶(pa)洲店(dian)(dian)、楠楓書(shu)(shu)院、新塘書(shu)(shu)城、江(jiang)高書(shu)(shu)城、北京(jing)路教(jiao)材(cai)書(shu)(shu)店(dian)(dian)、吾悅青年文化空間）購書(shu)(shu)，除享受8折(zhe)優(you)(you)(you)惠(hui)(hui)(hui)(hui)以外，還可疊加享受工銀專項優(you)(you)(you)惠(hui)(hui)(hui)(hui)。讀(du)者使用工銀e生(sheng)活APP掃碼支付（需綁定(ding)廣州(zhou)地區工銀信用卡），可享5折(zhe)優(you)(you)(you)惠(hui)(hui)(hui)(hui)，最高單筆優(you)(you)(you)惠(hui)(hui)(hui)(hui)金額(e)可達50元。活動期間每位(wei)讀(du)者可享受2次優(you)(you)(you)惠(hui)(hui)(hui)(hui)，優(you)(you)(you)惠(hui)(hui)(hui)(hui)名額(e)有限(xian)，先(xian)(xian)到先(xian)(xian)得。在(zai)(zai)“羊(yang)城書(shu)(shu)展”小程(cheng)序(xu)，將上線“清(qing)(qing)空100位(wei)讀(du)者購物車”活動，連續(xu)10天(tian)隨機抽(chou)取(qu)10位(wei)提供限(xian)額(e)500元范(fan)圍(wei)內清(qing)(qing)空購物車的免單福利，實(shi)實(shi)在(zai)(zai)在(zai)(zai)優(you)(you)(you)惠(hui)(hui)(hui)(hui)于民。

在(zai)中山(shan)(shan)分(fen)會(hui)場(chang)(chang)，“中山(shan)(shan)書(shu)(shu)(shu)(shu)(shu)展(zhan)”云平臺將(jiang)發(fa)放(fang)(fang)15萬電子(zi)(zi)(zi)(zi)購(gou)書(shu)(shu)(shu)(shu)(shu)券(quan)(quan)；江(jiang)(jiang)門分(fen)會(hui)場(chang)(chang)則通過(guo)(guo)“文(wen)化惠民，云上共享”黨史答題抽獎小程序發(fa)放(fang)(fang)8萬元電子(zi)(zi)(zi)(zi)購(gou)書(shu)(shu)(shu)(shu)(shu)券(quan)(quan)；湛(zhan)江(jiang)(jiang)分(fen)會(hui)場(chang)(chang)將(jiang)通過(guo)(guo)“嶺南書(shu)(shu)(shu)(shu)(shu)香”微信(xin)公(gong)眾號、“視聽湛(zhan)江(jiang)(jiang)”APP、“湛(zhan)江(jiang)(jiang)發(fa)布”微信(xin)公(gong)眾號等平臺發(fa)放(fang)(fang)10萬元電子(zi)(zi)(zi)(zi)購(gou)書(shu)(shu)(shu)(shu)(shu)券(quan)(quan)；茂名分(fen)會(hui)場(chang)(chang)則向(xiang)當地新華書(shu)(shu)(shu)(shu)(shu)店(dian)、市圖書(shu)(shu)(shu)(shu)(shu)館及市區4家民營書(shu)(shu)(shu)(shu)(shu)店(dian)的(de)讀(du)者發(fa)放(fang)(fang)10萬元購(gou)書(shu)(shu)(shu)(shu)(shu)券(quan)(quan)；云浮分(fen)會(hui)場(chang)(chang)將(jiang)通過(guo)(guo)“云報商城”派(pai)發(fa)電子(zi)(zi)(zi)(zi)購(gou)書(shu)(shu)(shu)(shu)(shu)券(quan)(quan)，同時派(pai)發(fa)紙質(zhi)購(gou)書(shu)(shu)(shu)(shu)(shu)券(quan)(quan)，總額10萬元。

公益暖(nuan)人心，形(xing)式創新助推閱讀服務多元化

書(shu)(shu)香節期(qi)間，廣州(zhou)(zhou)市(shi)、深(shen)圳市(shi)、佛山市(shi)、韶關市(shi)、河(he)源(yuan)市(shi)、梅州(zhou)(zhou)市(shi)、惠州(zhou)(zhou)市(shi)、東莞市(shi)、中山市(shi)、江(jiang)門市(shi)、湛江(jiang)市(shi)、茂名(ming)市(shi)、肇慶(qing)市(shi)、清遠(yuan)市(shi)、潮(chao)州(zhou)(zhou)市(shi)、揭陽市(shi)的(de)市(shi)、縣公(gong)共圖書(shu)(shu)館(guan)與當地(di)新(xin)華書(shu)(shu)店聯合(he)舉辦“你選書(shu)(shu)，我買單”活動，凡持有當地(di)圖書(shu)(shu)館(guan)借(jie)閱(yue)卡(ka)的(de)廣大群眾，憑借(jie)閱(yue)卡(ka)可在當地(di)指定書(shu)(shu)店或(huo)圖書(shu)(shu)館(guan)自選圖書(shu)(shu)進行借(jie)閱(yue)。

今年(nian)，鄉(xiang)鎮流動售(shou)(shou)書(shu)(shu)(shu)(shu)(shu)活(huo)動成為(wei)南國書(shu)(shu)(shu)(shu)(shu)香(xiang)節的重點(dian)公益活(huo)動，各地分會(hui)場將(jiang)在全省鄉(xiang)鎮輪流開(kai)展流動售(shou)(shou)書(shu)(shu)(shu)(shu)(shu)活(huo)動，鄉(xiang)鎮流動售(shou)(shou)書(shu)(shu)(shu)(shu)(shu)活(huo)動由各市(shi)縣(xian)新(xin)華書(shu)(shu)(shu)(shu)(shu)店具體(ti)開(kai)展，潮南購(gou)(gou)書(shu)(shu)(shu)(shu)(shu)中(zhong)心、博羅書(shu)(shu)(shu)(shu)(shu)城、陽山購(gou)(gou)書(shu)(shu)(shu)(shu)(shu)中(zhong)心、江門(men)購(gou)(gou)書(shu)(shu)(shu)(shu)(shu)中(zhong)心、連州購(gou)(gou)書(shu)(shu)(shu)(shu)(shu)中(zhong)心、江南購(gou)(gou)書(shu)(shu)(shu)(shu)(shu)中(zhong)心、新(xin)興(xing)購(gou)(gou)書(shu)(shu)(shu)(shu)(shu)中(zhong)心等(deng)數十家新(xin)華書(shu)(shu)(shu)(shu)(shu)店，將(jiang)陸(lu)續舉辦流動售(shou)(shou)書(shu)(shu)(shu)(shu)(shu)，把“鄉(xiang)鎮流動售(shou)(shou)書(shu)(shu)(shu)(shu)(shu)車”開(kai)到偏遠鄉(xiang)鎮，滿(man)足農村群眾精神文(wen)化需求(qiu)，助力鄉(xiang)村文(wen)化振(zhen)興(xing)。

防控不放松(song)，守好成果營造安全(quan)參(can)展(zhan)環(huan)境