2021南國書(shu)(shu)香節于8月20-30日舉辦。在常態(tai)化(hua)(hua)疫情防(fang)控(kong)下(xia)(xia)，本(ben)屆(jie)南國書(shu)(shu)香節采用“線上線下(xia)(xia)結合、全省各級聯(lian)動(dong)、分散(san)同期辦展(zhan)(zhan)”的(de)形式開展(zhan)(zhan)，全省范(fan)圍內設立的(de)321個分會場(chang)將同頻共振，聯(lian)袂唱響閱讀協奏曲——超20萬種參展(zhan)(zhan)圖(tu)書(shu)(shu)線上線下(xia)(xia)同步展(zhan)(zhan)示，200多(duo)名文化(hua)(hua)名家或(huo)(huo)踏足南粵，或(huo)(huo)做(zuo)客云端，464場(chang)次(ci)文化(hua)(hua)活動(dong)潤澤嶺南，一場(chang)大眾(zhong)化(hua)(hua)、多(duo)元化(hua)(hua)、立體化(hua)(hua)的(de)文化(hua)(hua)盛宴將在八月盛夏(xia)掀起滿(man)城書(shu)(shu)香。

聚焦新時代，透過出(chu)版看百年輝煌(huang)成就

今年(nian)(nian)(nian)是中(zhong)國共(gong)產黨成(cheng)立100周(zhou)年(nian)(nian)(nian)，也是我(wo)國進(jin)入“十四五”規劃(hua)、乘(cheng)勢而上開(kai)(kai)啟全面建(jian)設社會主義現代(dai)化(hua)國家新征程、向第(di)二個(ge)百(bai)年(nian)(nian)(nian)奮斗目標(biao)進(jin)軍(jun)的開(kai)(kai)局之年(nian)(nian)(nian)。

2021南國書香節以“閱讀(du)點(dian)(dian)亮前行(xing)的路”為年度(du)口號(hao)，匯(hui)集主(zhu)題出(chu)版(ban)重(zhong)點(dian)(dian)出(chu)版(ban)物(wu)，在全省范圍內集中(zhong)(zhong)展(zhan)(zhan)示(shi)展(zhan)(zhan)銷習(xi)近(jin)平新(xin)時代(dai)中(zhong)(zhong)國特色(se)社(she)會主(zhu)義思想出(chu)版(ban)成果，重(zhong)點(dian)(dian)展(zhan)(zhan)示(shi)黨史(shi)、新(xin)中(zhong)(zhong)國史(shi)、改革(ge)開(kai)放史(shi)、社(she)會主(zhu)義發展(zhan)(zhan)史(shi)等主(zhu)題出(chu)版(ban)物(wu)，展(zhan)(zhan)示(shi)弘揚民族精神(shen)、歌頌改革(ge)成果、宣傳典型事跡的優秀(xiu)作品，為廣(guang)大群眾呈現有高度(du)、有深(shen)度(du)的主(zhu)題佳作。

全(quan)省分會場(chang)同步設立(li)“主題出(chu)版(ban)(ban)物專柜(ju)”，開啟(qi)線下聯展，筑成(cheng)(cheng)百(bai)店百(bai)部(bu)紅色(se)經典圖(tu)書獻禮(li)方陣，集中展示展銷《習近平談治國理政》《中國共產黨(dang)(dang)簡(jian)史》《新(xin)征程面(mian)(mian)對面(mian)(mian)》等重大主題出(chu)版(ban)(ban)物和黨(dang)(dang)史學習教育讀物，全(quan)面(mian)(mian)展示進入(ru)新(xin)時(shi)代(dai)黨(dang)(dang)和國家(jia)各項(xiang)事(shi)業取(qu)得的(de)歷史性(xing)成(cheng)(cheng)就、發生的(de)歷史性(xing)變革，回顧百(bai)年歷程，展現輝(hui)煌成(cheng)(cheng)就，引發廣(guang)大群眾(zhong)共鳴(ming)。

同時，各分(fen)會場集中開展主題出版物(wu)首發儀式、“紅(hong)色文化輕騎兵”、“重溫紅(hong)色記憶”等紅(hong)色題材閱讀互動活動。

吹響集結號，全省321個分會(hui)場聯展(zhan)聯動

本(ben)屆南(nan)國(guo)書香(xiang)節進(jin)一步深耕全(quan)(quan)民(min)閱讀，厚植文化根(gen)基，著力拓寬全(quan)(quan)民(min)參展的(de)幅(fu)度、延伸全(quan)(quan)民(min)觀展的(de)廣度、加(jia)大全(quan)(quan)民(min)優惠(hui)的(de)力度、掀起全(quan)(quan)民(min)閱讀的(de)熱度，立足“挖掘地(di)方優勢、辦出地(di)方特色”，在全(quan)(quan)省設(she)置(zhi)321個(ge)分會(hui)場。

各分會(hui)場(chang)統一(yi)標識、統一(yi)宣(xuan)傳、統一(yi)折扣、統一(yi)氛圍，編織成一(yi)張廣泛的、立體的全民閱讀(du)服務網，共同吹響“2021南國(guo)書香節(jie)”集結號。

全(quan)省分會場分布均衡，全(quan)面覆蓋市、區(qu)（縣），讓廣大群(qun)眾(zhong)實現(xian)零(ling)距(ju)離參展。展覽不僅注重(zhong)(zhong)主題聚焦(jiao)，思(si)想引領，也注重(zhong)(zhong)大眾(zhong)閱(yue)(yue)讀(du)(du)，活(huo)動互動，只要(yao)廣大群(qun)眾(zhong)走進書(shu)店，走進圖書(shu)館，就(jiu)可以近(jin)距(ju)離參與書(shu)香節豐(feng)富的閱(yue)(yue)讀(du)(du)活(huo)動。

全省各地(di)分會(hui)場以新華書店、特(te)色書店為閱讀發(fa)散點，同(tong)步設置“書香優選(xuan)(xuan)”精(jing)品出版(ban)物(wu)(wu)專柜、廣東優秀出版(ban)物(wu)(wu)專柜、中國出版(ban)集團優秀出版(ban)物(wu)(wu)專柜，精(jing)選(xuan)(xuan)一批大(da)眾精(jing)品、暢銷經典、嶺南文化、地(di)方(fang)特(te)色讀物(wu)(wu)，為廣大(da)群眾提供閱讀指(zhi)南。

書店廣泛(fan)聯(lian)結各行(xing)各業(ye)，通過閱讀活(huo)動串(chuan)聯(lian)起(qi)機關、學校、社區、企業(ye)，從而調動全省各地(di)廣大群眾參與的積極(ji)性。

閱(yue)(yue)讀(du)(du)活(huo)動(dong)(dong)融合本(ben)地(di)特(te)色(se)(se)(se)：廣州(zhou)(zhou)(zhou)(zhou)市(shi)(shi)(shi)(shi)推(tui)出“聲入人(ren)心，紅(hong)動(dong)(dong)廣州(zhou)(zhou)(zhou)(zhou)”——尋找廣州(zhou)(zhou)(zhou)(zhou)最美“悅”讀(du)(du)之聲紅(hong)色(se)(se)(se)經典作品誦(song)讀(du)(du)；深圳市(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)“書(shu)映百年偉業(ye)”黨(dang)(dang)(dang)史(shi)(shi)學習教(jiao)育主題(ti)展(zhan)(zhan)(zhan)；汕頭市(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)“書(shu)中(zhong)(zhong)的鄉村變遷”圖書(shu)展(zhan)(zhan)(zhan)；佛山市(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)“閱(yue)(yue)途，書(shu)與遠方”基(ji)層(ceng)文(wen)化巡回(hui)展(zhan)(zhan)(zhan)；河源(yuan)市(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)盲人(ren)聽(ting)書(shu)、聾啞(ya)人(ren)視(shi)聽(ting)閱(yue)(yue)讀(du)(du)活(huo)動(dong)(dong)；梅州(zhou)(zhou)(zhou)(zhou)市(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)“南粵沃土鑄偉業(ye)——中(zhong)(zhong)國(guo)(guo)共產黨(dang)(dang)(dang)在廣東”圖片(pian)展(zhan)(zhan)(zhan)；惠(hui)州(zhou)(zhou)(zhou)(zhou)市(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)“不忘初心，傳承(cheng)薪火”主題(ti)閱(yue)(yue)讀(du)(du)活(huo)動(dong)(dong)；汕尾市(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)《熱土地(di)上的紅(hong)飄帶》新書(shu)分享會(hui)；中(zhong)(zhong)山市(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)第三屆中(zhong)(zhong)山市(shi)(shi)(shi)(shi)經典誦(song)讀(du)(du)活(huo)動(dong)(dong)線下決賽；江(jiang)門市(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)黨(dang)(dang)(dang)史(shi)(shi)、僑(qiao)史(shi)(shi)故事分享會(hui)和僑(qiao)鄉特(te)色(se)(se)(se)文(wen)化展(zhan)(zhan)(zhan)示活(huo)動(dong)(dong)；陽江(jiang)市(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)紅(hong)色(se)(se)(se)主題(ti)紀(ji)錄片(pian)展(zhan)(zhan)(zhan)播活(huo)動(dong)(dong)；湛江(jiang)市(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)“唐詩氣度(du)與民族自信”“儒家修身”等主題(ti)文(wen)化講堂；茂名(ming)市(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)“書(shu)香(xiang)暖山區”捐書(shu)活(huo)動(dong)(dong)；肇(zhao)(zhao)慶市(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)全國(guo)(guo)“兩(liang)優一(yi)先(xian)”表彰大會(hui)肇(zhao)(zhao)慶代表閱(yue)(yue)讀(du)(du)分享會(hui)；清遠市(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)“文(wen)明家風”書(shu)法巡展(zhan)(zhan)(zhan)；潮州(zhou)(zhou)(zhou)(zhou)市(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)“潮心向黨(dang)(dang)(dang)”潮州(zhou)(zhou)(zhou)(zhou)黨(dang)(dang)(dang)史(shi)(shi)印記(ji)檔(dang)案圖片(pian)展(zhan)(zhan)(zhan)；揭陽市(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)“書(shu)香(xiang)家國(guo)(guo)情”讀(du)(du)書(shu)主題(ti)晚會(hui)；云(yun)浮市(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)“書(shu)香(xiang)鄉村”公益贈(zeng)書(shu)活(huo)動(dong)(dong)。

立面觀書(shu)展(zhan)，線上線下活(huo)動(dong)有機(ji)融合

隨著閱讀方(fang)式(shi)多(duo)樣化(hua)，南國書(shu)香節(jie)進一(yi)步加強(qiang)線(xian)上線(xian)下融合(he)(he)，搭建“南國書(shu)香節(jie)云(yun)平臺”，將線(xian)上展示、線(xian)上銷售、線(xian)上活動、線(xian)上公益和線(xian)下活動有機融合(he)(he)。廣(guang)大群眾不僅可(ke)以(yi)到分會場線(xian)下參展，也可(ke)以(yi)通過南國書(shu)香節(jie)小程序、羊(yang)城書(shu)展小程序，在云(yun)端同享優惠購書(shu)、參與閱讀活動。

主(zhu)題出(chu)(chu)版物(wu)(wu)展(zhan)(zhan)(zhan)銷、“書(shu)(shu)香(xiang)優選”精品出(chu)(chu)版物(wu)(wu)展(zhan)(zhan)(zhan)銷、廣(guang)東優秀出(chu)(chu)版物(wu)(wu)展(zhan)(zhan)(zhan)銷、中國(guo)出(chu)(chu)版集團優秀出(chu)(chu)版物(wu)(wu)展(zhan)(zhan)(zhan)銷將(jiang)在“南國(guo)書(shu)(shu)香(xiang)節”小程(cheng)序同步(bu)上(shang)(shang)線，全(quan)省(sheng)分會場同步(bu)開(kai)設線上(shang)(shang)購書(shu)(shu)平(ping)臺，重點依(yi)托“新華通讀”小程(cheng)序，供全(quan)省(sheng)廣(guang)大(da)群眾在線購書(shu)(shu)；同時，數十場新書(shu)(shu)分享會、論壇沙(sha)龍、閱讀活(huo)動(dong)將(jiang)進行線上(shang)(shang)直播，并(bing)通過南國(guo)書(shu)(shu)香(xiang)節小程(cheng)序全(quan)面發布，讓廣(guang)大(da)群眾打破距離界限，實現線上(shang)(shang)參展(zhan)(zhan)(zhan)。

今年南(nan)(nan)國書香(xiang)節(jie)開啟云互(hu)(hu)動(dong)(dong)，打造“小書房，大(da)世界”云平臺，百(bai)位名(ming)人(ren)作家(jia)(jia)走進自己(ji)的書房或特色書店，通過云互(hu)(hu)動(dong)(dong)，向(xiang)廣大(da)群(qun)眾(zhong)推(tui)薦好書，共同參與書香(xiang)節(jie)。來自廣東本土的近百(bai)名(ming)文化(hua)名(ming)人(ren)、專家(jia)(jia)學者、作家(jia)(jia)、閱讀推(tui)廣人(ren)將下沉到全(quan)省分會場(chang)開展活(huo)動(dong)(dong)，通過講座、對(dui)談、沙龍、簽售(shou)等(deng)形(xing)式，圍繞(rao)紅色題材、嶺南(nan)(nan)文化(hua)、親子教育、生活(huo)方式等(deng)內(nei)容，深入書店一線，與廣大(da)群(qun)眾(zhong)面(mian)對(dui)面(mian)交流。

優惠(hui)遍(bian)基(ji)層(ceng)，多措并舉提高(gao)惠(hui)民滲(shen)透力

今年南國(guo)書香節繼續(xu)發揮“全民閱讀主陣地”作(zuo)用，向(xiang)全省廣大群(qun)眾推出便(bian)民惠(hui)(hui)民舉措，通(tong)過文化惠(hui)(hui)民助推全民閱讀。全省分會場同(tong)步推出全場圖書八折(zhe)優(you)惠(hui)(hui)，“書香之夜”專場圖書限(xian)時七(qi)折(zhe)優(you)惠(hui)(hui)。

全省各地分會(hui)場(chang)推(tui)出多項(xiang)惠(hui)(hui)(hui)民(min)活動(dong)。在廣(guang)州(zhou)分會(hui)場(chang)，讀(du)者(zhe)(zhe)到指定書(shu)(shu)(shu)店(dian)(dian)（四(si)閱(yue)書(shu)(shu)(shu)店(dian)(dian)·東(dong)湖店(dian)(dian)、四(si)閱(yue)書(shu)(shu)(shu)店(dian)(dian)·琶洲店(dian)(dian)、楠(nan)楓書(shu)(shu)(shu)院(yuan)、新(xin)塘書(shu)(shu)(shu)城(cheng)、江高書(shu)(shu)(shu)城(cheng)、北(bei)京路教(jiao)材書(shu)(shu)(shu)店(dian)(dian)、吾(wu)悅(yue)青年文化(hua)空(kong)間(jian)）購書(shu)(shu)(shu)，除(chu)享受(shou)8折優(you)惠(hui)(hui)(hui)以(yi)外，還可(ke)疊加享受(shou)工銀專(zhuan)項(xiang)優(you)惠(hui)(hui)(hui)。讀(du)者(zhe)(zhe)使用工銀e生(sheng)活APP掃碼支(zhi)付（需(xu)綁定廣(guang)州(zhou)地區工銀信用卡(ka)），可(ke)享5折優(you)惠(hui)(hui)(hui)，最高單筆(bi)優(you)惠(hui)(hui)(hui)金(jin)額(e)可(ke)達50元。活動(dong)期間(jian)每位讀(du)者(zhe)(zhe)可(ke)享受(shou)2次優(you)惠(hui)(hui)(hui)，優(you)惠(hui)(hui)(hui)名額(e)有(you)限，先到先得。在“羊城(cheng)書(shu)(shu)(shu)展”小程序，將上(shang)線(xian)“清空(kong)100位讀(du)者(zhe)(zhe)購物車(che)”活動(dong)，連續10天(tian)隨機抽取10位提供(gong)限額(e)500元范圍(wei)內清空(kong)購物車(che)的(de)免單福利(li)，實(shi)實(shi)在在優(you)惠(hui)(hui)(hui)于民(min)。

在中山分會(hui)場(chang)，“中山書(shu)展”云(yun)平(ping)臺將發(fa)(fa)(fa)放(fang)15萬(wan)電子(zi)購(gou)(gou)書(shu)券；江門(men)分會(hui)場(chang)則通過“文化(hua)惠民，云(yun)上共享”黨史(shi)答題抽獎小(xiao)程序發(fa)(fa)(fa)放(fang)8萬(wan)元(yuan)電子(zi)購(gou)(gou)書(shu)券；湛(zhan)江分會(hui)場(chang)將通過“嶺(ling)南書(shu)香”微信(xin)公(gong)眾號(hao)、“視聽湛(zhan)江”APP、“湛(zhan)江發(fa)(fa)(fa)布”微信(xin)公(gong)眾號(hao)等平(ping)臺發(fa)(fa)(fa)放(fang)10萬(wan)元(yuan)電子(zi)購(gou)(gou)書(shu)券；茂名(ming)分會(hui)場(chang)則向當(dang)地(di)新華(hua)書(shu)店、市(shi)圖書(shu)館及(ji)市(shi)區(qu)4家民營書(shu)店的(de)讀者發(fa)(fa)(fa)放(fang)10萬(wan)元(yuan)購(gou)(gou)書(shu)券；云(yun)浮分會(hui)場(chang)將通過“云(yun)報商城”派發(fa)(fa)(fa)電子(zi)購(gou)(gou)書(shu)券，同時派發(fa)(fa)(fa)紙質購(gou)(gou)書(shu)券，總額10萬(wan)元(yuan)。

公益暖人心，形式(shi)創新助推(tui)閱讀服務多元化

書(shu)香(xiang)節期間(jian)，廣(guang)州市(shi)(shi)(shi)(shi)(shi)、深(shen)圳市(shi)(shi)(shi)(shi)(shi)、佛(fo)山市(shi)(shi)(shi)(shi)(shi)、韶關市(shi)(shi)(shi)(shi)(shi)、河源市(shi)(shi)(shi)(shi)(shi)、梅(mei)州市(shi)(shi)(shi)(shi)(shi)、惠(hui)州市(shi)(shi)(shi)(shi)(shi)、東莞市(shi)(shi)(shi)(shi)(shi)、中山市(shi)(shi)(shi)(shi)(shi)、江(jiang)門市(shi)(shi)(shi)(shi)(shi)、湛(zhan)江(jiang)市(shi)(shi)(shi)(shi)(shi)、茂(mao)名(ming)市(shi)(shi)(shi)(shi)(shi)、肇慶市(shi)(shi)(shi)(shi)(shi)、清(qing)遠(yuan)市(shi)(shi)(shi)(shi)(shi)、潮(chao)州市(shi)(shi)(shi)(shi)(shi)、揭陽市(shi)(shi)(shi)(shi)(shi)的市(shi)(shi)(shi)(shi)(shi)、縣(xian)公共圖(tu)書(shu)館(guan)與當地新華書(shu)店(dian)聯合(he)舉辦“你選書(shu)，我買單”活動，凡持有當地圖(tu)書(shu)館(guan)借閱(yue)卡(ka)(ka)的廣(guang)大群眾，憑(ping)借閱(yue)卡(ka)(ka)可在當地指定書(shu)店(dian)或圖(tu)書(shu)館(guan)自選圖(tu)書(shu)進行借閱(yue)。

今年，鄉(xiang)(xiang)鎮流(liu)(liu)動(dong)(dong)(dong)(dong)售(shou)(shou)(shou)(shou)書(shu)(shu)(shu)(shu)(shu)(shu)活動(dong)(dong)(dong)(dong)成為南國書(shu)(shu)(shu)(shu)(shu)(shu)香節的重點公益活動(dong)(dong)(dong)(dong)，各地分會場將在全省(sheng)鄉(xiang)(xiang)鎮輪流(liu)(liu)開(kai)(kai)展流(liu)(liu)動(dong)(dong)(dong)(dong)售(shou)(shou)(shou)(shou)書(shu)(shu)(shu)(shu)(shu)(shu)活動(dong)(dong)(dong)(dong)，鄉(xiang)(xiang)鎮流(liu)(liu)動(dong)(dong)(dong)(dong)售(shou)(shou)(shou)(shou)書(shu)(shu)(shu)(shu)(shu)(shu)活動(dong)(dong)(dong)(dong)由(you)各市縣(xian)新華(hua)書(shu)(shu)(shu)(shu)(shu)(shu)店(dian)具體(ti)開(kai)(kai)展，潮(chao)南購(gou)(gou)書(shu)(shu)(shu)(shu)(shu)(shu)中(zhong)心(xin)、博羅(luo)書(shu)(shu)(shu)(shu)(shu)(shu)城(cheng)、陽(yang)山購(gou)(gou)書(shu)(shu)(shu)(shu)(shu)(shu)中(zhong)心(xin)、江(jiang)門(men)購(gou)(gou)書(shu)(shu)(shu)(shu)(shu)(shu)中(zhong)心(xin)、連州購(gou)(gou)書(shu)(shu)(shu)(shu)(shu)(shu)中(zhong)心(xin)、江(jiang)南購(gou)(gou)書(shu)(shu)(shu)(shu)(shu)(shu)中(zhong)心(xin)、新興(xing)購(gou)(gou)書(shu)(shu)(shu)(shu)(shu)(shu)中(zhong)心(xin)等數十家新華(hua)書(shu)(shu)(shu)(shu)(shu)(shu)店(dian)，將陸續舉辦流(liu)(liu)動(dong)(dong)(dong)(dong)售(shou)(shou)(shou)(shou)書(shu)(shu)(shu)(shu)(shu)(shu)，把(ba)“鄉(xiang)(xiang)鎮流(liu)(liu)動(dong)(dong)(dong)(dong)售(shou)(shou)(shou)(shou)書(shu)(shu)(shu)(shu)(shu)(shu)車”開(kai)(kai)到偏遠鄉(xiang)(xiang)鎮，滿(man)足(zu)農(nong)村群(qun)眾精(jing)神文化需求(qiu)，助力鄉(xiang)(xiang)村文化振興(xing)。

防控不放松，守好成果營(ying)造安(an)全參展環境