2021南國(guo)(guo)書(shu)香節于(yu)8月20-30日舉辦。在常態化(hua)(hua)疫情(qing)防(fang)控下(xia)(xia)，本(ben)屆南國(guo)(guo)書(shu)香節采(cai)用“線上(shang)線下(xia)(xia)結合、全省各級聯動、分散同(tong)期辦展”的(de)(de)形式開展，全省范圍內設立(li)的(de)(de)321個分會(hui)場(chang)將同(tong)頻共振，聯袂唱(chang)響閱讀協奏曲(qu)——超20萬種參展圖(tu)書(shu)線上(shang)線下(xia)(xia)同(tong)步展示，200多名文化(hua)(hua)名家或踏(ta)足南粵，或做客云端，464場(chang)次文化(hua)(hua)活(huo)動潤(run)澤嶺(ling)南，一場(chang)大眾(zhong)化(hua)(hua)、多元化(hua)(hua)、立(li)體化(hua)(hua)的(de)(de)文化(hua)(hua)盛宴(yan)將在八月盛夏(xia)掀起滿城書(shu)香。

聚(ju)焦新時代，透過出版看百年輝(hui)煌成就

今年是中(zhong)國共(gong)產黨成立100周年，也是我國進(jin)入“十四五”規劃、乘(cheng)勢而上(shang)開啟(qi)全面建設社會主(zhu)義現代(dai)化國家新征程、向第二個百年奮斗目標(biao)進(jin)軍的開局之年。

2021南(nan)國書香節以“閱讀點亮前行的(de)路(lu)”為年度(du)口號，匯集(ji)主(zhu)(zhu)(zhu)(zhu)題出(chu)(chu)版重(zhong)點出(chu)(chu)版物，在(zai)全省范圍內集(ji)中展(zhan)示展(zhan)銷習(xi)近(jin)平新時代(dai)中國特色社會主(zhu)(zhu)(zhu)(zhu)義(yi)思想(xiang)出(chu)(chu)版成果(guo)，重(zhong)點展(zhan)示黨史、新中國史、改革開放(fang)史、社會主(zhu)(zhu)(zhu)(zhu)義(yi)發(fa)展(zhan)史等(deng)主(zhu)(zhu)(zhu)(zhu)題出(chu)(chu)版物，展(zhan)示弘揚民(min)族精神(shen)、歌頌改革成果(guo)、宣傳典型事(shi)跡的(de)優秀作品，為廣大群眾呈現有高度(du)、有深(shen)度(du)的(de)主(zhu)(zhu)(zhu)(zhu)題佳作。

全(quan)省分會場(chang)同(tong)步設立(li)“主(zhu)題出(chu)版物專柜”，開啟線下聯展(zhan)，筑成百店百部紅色經典圖書獻(xian)禮(li)方陣，集中(zhong)展(zhan)示(shi)展(zhan)銷(xiao)《習(xi)近平談(tan)治國(guo)理政》《中(zhong)國(guo)共產黨(dang)簡史》《新征程面對面》等重大(da)主(zhu)題出(chu)版物和黨(dang)史學習(xi)教(jiao)育(yu)讀物，全(quan)面展(zhan)示(shi)進(jin)入新時代黨(dang)和國(guo)家各項事業取得的歷史性成就、發生的歷史性變革，回顧百年歷程，展(zhan)現輝煌成就，引發廣大(da)群眾共鳴。

同時，各分會場(chang)集中開展(zhan)主題出版物(wu)首發儀式、“紅色文化輕騎兵(bing)”、“重溫紅色記(ji)憶”等紅色題材閱(yue)讀互動活動。

吹(chui)響集結號，全省321個分會場聯展聯動

本屆南國書香(xiang)節進(jin)一(yi)步深耕(geng)全民(min)閱讀，厚植文化根基，著(zhu)力拓寬全民(min)參展的(de)(de)幅(fu)度、延伸全民(min)觀展的(de)(de)廣度、加大全民(min)優惠(hui)的(de)(de)力度、掀(xian)起全民(min)閱讀的(de)(de)熱(re)度，立足“挖掘地方(fang)優勢、辦(ban)出(chu)地方(fang)特(te)色”，在(zai)全省設置321個(ge)分會場。

各(ge)分(fen)會場統(tong)一(yi)(yi)標識、統(tong)一(yi)(yi)宣(xuan)傳、統(tong)一(yi)(yi)折扣(kou)、統(tong)一(yi)(yi)氛圍(wei)，編織成(cheng)一(yi)(yi)張(zhang)廣(guang)泛的(de)、立體(ti)的(de)全民閱(yue)讀服務網，共(gong)同吹響“2021南國(guo)書(shu)香節(jie)”集(ji)結號。

全(quan)省(sheng)分會場(chang)分布均衡(heng)，全(quan)面(mian)覆蓋市、區（縣），讓廣大群眾(zhong)實現零距(ju)離參(can)展。展覽(lan)不僅(jin)注重主題(ti)聚焦，思想引領，也注重大眾(zhong)閱讀(du)，活動(dong)(dong)互動(dong)(dong)，只要廣大群眾(zhong)走(zou)進(jin)書(shu)店，走(zou)進(jin)圖書(shu)館，就可(ke)以近距(ju)離參(can)與書(shu)香節豐富的(de)閱讀(du)活動(dong)(dong)。

全省各地分會場以新(xin)華書店(dian)、特色(se)(se)書店(dian)為閱讀(du)發散(san)點，同步設置(zhi)“書香優(you)選”精品出(chu)(chu)版(ban)物(wu)(wu)專(zhuan)柜(ju)(ju)、廣(guang)(guang)東優(you)秀(xiu)出(chu)(chu)版(ban)物(wu)(wu)專(zhuan)柜(ju)(ju)、中國(guo)出(chu)(chu)版(ban)集(ji)團優(you)秀(xiu)出(chu)(chu)版(ban)物(wu)(wu)專(zhuan)柜(ju)(ju)，精選一批(pi)大眾(zhong)精品、暢(chang)銷經典、嶺南文化、地方特色(se)(se)讀(du)物(wu)(wu)，為廣(guang)(guang)大群(qun)眾(zhong)提供閱讀(du)指南。

書店廣泛聯結各行各業，通過閱讀(du)活動(dong)(dong)串聯起機關(guan)、學校、社區(qu)、企業，從而調動(dong)(dong)全省(sheng)各地(di)廣大群眾參與的積極性。

閱讀(du)(du)活動(dong)(dong)(dong)(dong)融合本(ben)地特(te)色(se)(se)(se)：廣州市(shi)(shi)(shi)(shi)推出(chu)“聲(sheng)入人(ren)心(xin)，紅(hong)動(dong)(dong)(dong)(dong)廣州”——尋找廣州最美“悅”讀(du)(du)之聲(sheng)紅(hong)色(se)(se)(se)經典作(zuo)品誦(song)讀(du)(du)；深圳市(shi)(shi)(shi)(shi)舉(ju)辦(ban)(ban)(ban)(ban)(ban)(ban)“書(shu)映(ying)百年(nian)偉(wei)業(ye)”黨史學習教育(yu)主(zhu)題(ti)(ti)展(zhan)(zhan)(zhan)；汕(shan)(shan)頭(tou)市(shi)(shi)(shi)(shi)舉(ju)辦(ban)(ban)(ban)(ban)(ban)(ban)“書(shu)中(zhong)的鄉村變遷”圖(tu)(tu)書(shu)展(zhan)(zhan)(zhan)；佛(fo)山(shan)市(shi)(shi)(shi)(shi)舉(ju)辦(ban)(ban)(ban)(ban)(ban)(ban)“閱途，書(shu)與(yu)遠方”基(ji)層文(wen)(wen)化(hua)(hua)巡(xun)回展(zhan)(zhan)(zhan)；河(he)源市(shi)(shi)(shi)(shi)舉(ju)辦(ban)(ban)(ban)(ban)(ban)(ban)盲人(ren)聽書(shu)、聾啞(ya)人(ren)視聽閱讀(du)(du)活動(dong)(dong)(dong)(dong)；梅(mei)州市(shi)(shi)(shi)(shi)舉(ju)辦(ban)(ban)(ban)(ban)(ban)(ban)“南(nan)粵沃土(tu)鑄偉(wei)業(ye)——中(zhong)國(guo)共產(chan)黨在廣東”圖(tu)(tu)片展(zhan)(zhan)(zhan)；惠(hui)州市(shi)(shi)(shi)(shi)舉(ju)辦(ban)(ban)(ban)(ban)(ban)(ban)“不忘(wang)初心(xin)，傳承(cheng)薪(xin)火”主(zhu)題(ti)(ti)閱讀(du)(du)活動(dong)(dong)(dong)(dong)；汕(shan)(shan)尾(wei)市(shi)(shi)(shi)(shi)舉(ju)辦(ban)(ban)(ban)(ban)(ban)(ban)《熱土(tu)地上的紅(hong)飄帶》新書(shu)分享會；中(zhong)山(shan)市(shi)(shi)(shi)(shi)舉(ju)辦(ban)(ban)(ban)(ban)(ban)(ban)第(di)三屆中(zhong)山(shan)市(shi)(shi)(shi)(shi)經典誦(song)讀(du)(du)活動(dong)(dong)(dong)(dong)線下決賽；江門(men)市(shi)(shi)(shi)(shi)舉(ju)辦(ban)(ban)(ban)(ban)(ban)(ban)黨史、僑史故(gu)事(shi)分享會和僑鄉特(te)色(se)(se)(se)文(wen)(wen)化(hua)(hua)展(zhan)(zhan)(zhan)示活動(dong)(dong)(dong)(dong)；陽(yang)江市(shi)(shi)(shi)(shi)舉(ju)辦(ban)(ban)(ban)(ban)(ban)(ban)紅(hong)色(se)(se)(se)主(zhu)題(ti)(ti)紀錄片展(zhan)(zhan)(zhan)播活動(dong)(dong)(dong)(dong)；湛江市(shi)(shi)(shi)(shi)舉(ju)辦(ban)(ban)(ban)(ban)(ban)(ban)“唐詩氣度與(yu)民族自信”“儒家(jia)修(xiu)身”等(deng)主(zhu)題(ti)(ti)文(wen)(wen)化(hua)(hua)講堂；茂(mao)名市(shi)(shi)(shi)(shi)舉(ju)辦(ban)(ban)(ban)(ban)(ban)(ban)“書(shu)香暖山(shan)區”捐書(shu)活動(dong)(dong)(dong)(dong)；肇(zhao)慶(qing)市(shi)(shi)(shi)(shi)舉(ju)辦(ban)(ban)(ban)(ban)(ban)(ban)全國(guo)“兩(liang)優一先(xian)”表彰大會肇(zhao)慶(qing)代表閱讀(du)(du)分享會；清遠市(shi)(shi)(shi)(shi)舉(ju)辦(ban)(ban)(ban)(ban)(ban)(ban)“文(wen)(wen)明家(jia)風”書(shu)法巡(xun)展(zhan)(zhan)(zhan)；潮州市(shi)(shi)(shi)(shi)舉(ju)辦(ban)(ban)(ban)(ban)(ban)(ban)“潮心(xin)向黨”潮州黨史印(yin)記(ji)檔(dang)案圖(tu)(tu)片展(zhan)(zhan)(zhan)；揭陽(yang)市(shi)(shi)(shi)(shi)舉(ju)辦(ban)(ban)(ban)(ban)(ban)(ban)“書(shu)香家(jia)國(guo)情”讀(du)(du)書(shu)主(zhu)題(ti)(ti)晚會；云浮市(shi)(shi)(shi)(shi)舉(ju)辦(ban)(ban)(ban)(ban)(ban)(ban)“書(shu)香鄉村”公益贈(zeng)書(shu)活動(dong)(dong)(dong)(dong)。

立面觀書展(zhan)，線(xian)上線(xian)下活動有機融(rong)合(he)

隨(sui)著閱讀(du)方式(shi)多(duo)樣化，南國書香節(jie)進一步加強線上(shang)線下融合，搭建“南國書香節(jie)云平臺”，將線上(shang)展示(shi)、線上(shang)銷售、線上(shang)活(huo)動、線上(shang)公益和線下活(huo)動有機融合。廣大群眾不僅可以到分會場線下參展，也可以通過南國書香節(jie)小程(cheng)序、羊城書展小程(cheng)序，在云端同享優惠購書、參與(yu)閱讀(du)活(huo)動。

主題出(chu)(chu)版(ban)物(wu)(wu)(wu)展銷(xiao)(xiao)、“書(shu)香優選(xuan)”精品出(chu)(chu)版(ban)物(wu)(wu)(wu)展銷(xiao)(xiao)、廣東優秀(xiu)出(chu)(chu)版(ban)物(wu)(wu)(wu)展銷(xiao)(xiao)、中國出(chu)(chu)版(ban)集團優秀(xiu)出(chu)(chu)版(ban)物(wu)(wu)(wu)展銷(xiao)(xiao)將在“南國書(shu)香節”小(xiao)程(cheng)序(xu)(xu)同(tong)(tong)步上線，全省(sheng)分(fen)會(hui)場(chang)同(tong)(tong)步開設線上購(gou)書(shu)平臺，重點(dian)依托“新華通讀”小(xiao)程(cheng)序(xu)(xu)，供全省(sheng)廣大群眾(zhong)在線購(gou)書(shu)；同(tong)(tong)時，數十場(chang)新書(shu)分(fen)享會(hui)、論壇沙龍、閱(yue)讀活動(dong)將進行線上直播，并(bing)通過(guo)南國書(shu)香節小(xiao)程(cheng)序(xu)(xu)全面發布，讓廣大群眾(zhong)打破(po)距離界限(xian)，實(shi)現線上參展。

今年南國書(shu)(shu)香節開(kai)啟云(yun)互動，打造(zao)“小書(shu)(shu)房(fang)，大(da)世界”云(yun)平臺，百位名(ming)(ming)人(ren)作家走進自己的書(shu)(shu)房(fang)或特色書(shu)(shu)店，通過云(yun)互動，向廣(guang)大(da)群眾推薦好書(shu)(shu)，共同參與(yu)書(shu)(shu)香節。來(lai)自廣(guang)東本(ben)土的近百名(ming)(ming)文化(hua)名(ming)(ming)人(ren)、專家學(xue)者、作家、閱讀推廣(guang)人(ren)將下沉到(dao)全省(sheng)分會場開(kai)展活動，通過講座、對(dui)談、沙龍(long)、簽(qian)售(shou)等(deng)形(xing)式(shi)，圍(wei)繞紅色題材、嶺南文化(hua)、親子(zi)教育、生活方式(shi)等(deng)內容，深(shen)入書(shu)(shu)店一線，與(yu)廣(guang)大(da)群眾面對(dui)面交流。

優惠(hui)遍基層，多措并舉提(ti)高惠(hui)民(min)滲透力

今年南國書香節繼續發揮(hui)“全(quan)民(min)(min)閱讀(du)主陣地”作用(yong)，向全(quan)省廣大群眾(zhong)推出(chu)便(bian)民(min)(min)惠民(min)(min)舉措，通過文化(hua)惠民(min)(min)助推全(quan)民(min)(min)閱讀(du)。全(quan)省分會場同步推出(chu)全(quan)場圖書八(ba)折(zhe)優惠，“書香之夜”專場圖書限時(shi)七折(zhe)優惠。

全省(sheng)各(ge)地分會場推出(chu)多項(xiang)惠(hui)民活動。在(zai)廣州分會場，讀(du)(du)(du)者(zhe)到(dao)指定(ding)書(shu)(shu)店（四閱書(shu)(shu)店·東(dong)湖店、四閱書(shu)(shu)店·琶洲店、楠楓書(shu)(shu)院、新塘書(shu)(shu)城、江高(gao)書(shu)(shu)城、北京路教材書(shu)(shu)店、吾悅青年文化空間）購書(shu)(shu)，除享受(shou)8折(zhe)優惠(hui)以(yi)外，還(huan)可(ke)疊加享受(shou)工銀(yin)專(zhuan)項(xiang)優惠(hui)。讀(du)(du)(du)者(zhe)使用(yong)工銀(yin)e生(sheng)活APP掃碼支付（需綁定(ding)廣州地區工銀(yin)信用(yong)卡），可(ke)享5折(zhe)優惠(hui)，最高(gao)單筆(bi)優惠(hui)金額可(ke)達(da)50元。活動期間每(mei)位(wei)(wei)讀(du)(du)(du)者(zhe)可(ke)享受(shou)2次優惠(hui)，優惠(hui)名(ming)額有限，先到(dao)先得。在(zai)“羊城書(shu)(shu)展”小程序，將(jiang)上線“清(qing)空100位(wei)(wei)讀(du)(du)(du)者(zhe)購物(wu)車”活動，連(lian)續10天隨機抽取10位(wei)(wei)提供限額500元范圍內清(qing)空購物(wu)車的免單福利，實實在(zai)在(zai)優惠(hui)于民。

在(zai)中山分會(hui)(hui)場，“中山書(shu)(shu)(shu)(shu)(shu)展”云平臺將(jiang)發放15萬電子(zi)購(gou)書(shu)(shu)(shu)(shu)(shu)券(quan)(quan)；江(jiang)門(men)分會(hui)(hui)場則通(tong)過“文(wen)化惠(hui)民，云上共享”黨史答題抽獎小程序發放8萬元電子(zi)購(gou)書(shu)(shu)(shu)(shu)(shu)券(quan)(quan)；湛(zhan)江(jiang)分會(hui)(hui)場將(jiang)通(tong)過“嶺南(nan)書(shu)(shu)(shu)(shu)(shu)香”微信(xin)公(gong)眾(zhong)號、“視聽湛(zhan)江(jiang)”APP、“湛(zhan)江(jiang)發布”微信(xin)公(gong)眾(zhong)號等平臺發放10萬元電子(zi)購(gou)書(shu)(shu)(shu)(shu)(shu)券(quan)(quan)；茂名分會(hui)(hui)場則向當地新華書(shu)(shu)(shu)(shu)(shu)店、市圖書(shu)(shu)(shu)(shu)(shu)館及市區4家民營書(shu)(shu)(shu)(shu)(shu)店的讀者發放10萬元購(gou)書(shu)(shu)(shu)(shu)(shu)券(quan)(quan)；云浮分會(hui)(hui)場將(jiang)通(tong)過“云報(bao)商城”派(pai)發電子(zi)購(gou)書(shu)(shu)(shu)(shu)(shu)券(quan)(quan)，同時派(pai)發紙質購(gou)書(shu)(shu)(shu)(shu)(shu)券(quan)(quan)，總(zong)額10萬元。

公益(yi)暖(nuan)人心(xin)，形(xing)式創新助推閱讀(du)服(fu)務(wu)多元化

書(shu)(shu)香節(jie)期間，廣州市(shi)(shi)(shi)、深圳市(shi)(shi)(shi)、佛山市(shi)(shi)(shi)、韶關(guan)市(shi)(shi)(shi)、河源市(shi)(shi)(shi)、梅(mei)州市(shi)(shi)(shi)、惠州市(shi)(shi)(shi)、東莞市(shi)(shi)(shi)、中山市(shi)(shi)(shi)、江(jiang)門(men)市(shi)(shi)(shi)、湛江(jiang)市(shi)(shi)(shi)、茂名市(shi)(shi)(shi)、肇慶(qing)市(shi)(shi)(shi)、清遠市(shi)(shi)(shi)、潮州市(shi)(shi)(shi)、揭陽市(shi)(shi)(shi)的市(shi)(shi)(shi)、縣公(gong)共圖(tu)書(shu)(shu)館與當(dang)地新(xin)華書(shu)(shu)店聯合舉(ju)辦“你選書(shu)(shu)，我買單”活動，凡持有當(dang)地圖(tu)書(shu)(shu)館借(jie)閱卡的廣大群眾，憑借(jie)閱卡可在當(dang)地指定書(shu)(shu)店或(huo)圖(tu)書(shu)(shu)館自選圖(tu)書(shu)(shu)進(jin)行借(jie)閱。

今(jin)年，鄉(xiang)鎮(zhen)流(liu)動(dong)(dong)(dong)(dong)售書(shu)(shu)活動(dong)(dong)(dong)(dong)成(cheng)為(wei)南(nan)國書(shu)(shu)香節的重點(dian)公益活動(dong)(dong)(dong)(dong)，各(ge)地分(fen)會場將在全省鄉(xiang)鎮(zhen)輪流(liu)開(kai)展(zhan)流(liu)動(dong)(dong)(dong)(dong)售書(shu)(shu)活動(dong)(dong)(dong)(dong)，鄉(xiang)鎮(zhen)流(liu)動(dong)(dong)(dong)(dong)售書(shu)(shu)活動(dong)(dong)(dong)(dong)由各(ge)市縣新華(hua)書(shu)(shu)店具體開(kai)展(zhan)，潮南(nan)購(gou)(gou)書(shu)(shu)中(zhong)心(xin)、博羅書(shu)(shu)城、陽山購(gou)(gou)書(shu)(shu)中(zhong)心(xin)、江門購(gou)(gou)書(shu)(shu)中(zhong)心(xin)、連州購(gou)(gou)書(shu)(shu)中(zhong)心(xin)、江南(nan)購(gou)(gou)書(shu)(shu)中(zhong)心(xin)、新興(xing)購(gou)(gou)書(shu)(shu)中(zhong)心(xin)等數十家新華(hua)書(shu)(shu)店，將陸續舉辦(ban)流(liu)動(dong)(dong)(dong)(dong)售書(shu)(shu)，把“鄉(xiang)鎮(zhen)流(liu)動(dong)(dong)(dong)(dong)售書(shu)(shu)車”開(kai)到偏遠鄉(xiang)鎮(zhen)，滿足農(nong)村(cun)群眾精神文化(hua)需求，助力(li)鄉(xiang)村(cun)文化(hua)振興(xing)。

防控不放松，守(shou)好成果營(ying)造(zao)安全參(can)展環境