2021南(nan)國(guo)書(shu)香節于8月20-30日(ri)舉辦(ban)。在常態化(hua)疫情防控下，本屆(jie)南(nan)國(guo)書(shu)香節采用“線(xian)上線(xian)下結合、全省(sheng)各級(ji)聯動、分散同(tong)期辦(ban)展”的形式開(kai)展，全省(sheng)范圍內(nei)設立的321個分會場(chang)將同(tong)頻共振，聯袂唱響閱(yue)讀協奏曲(qu)——超20萬種(zhong)參展圖書(shu)線(xian)上線(xian)下同(tong)步展示，200多名文(wen)化(hua)名家或(huo)踏足南(nan)粵，或(huo)做客云端，464場(chang)次文(wen)化(hua)活動潤澤嶺南(nan)，一場(chang)大眾(zhong)化(hua)、多元化(hua)、立體化(hua)的文(wen)化(hua)盛(sheng)宴將在八月盛(sheng)夏掀起(qi)滿城書(shu)香。

聚(ju)焦新時代，透過(guo)出版看百年輝煌成就

今(jin)年(nian)(nian)(nian)是中國(guo)共產黨成立100周年(nian)(nian)(nian)，也是我國(guo)進(jin)入“十四(si)五”規劃(hua)、乘勢而上開(kai)啟全面(mian)建設社會(hui)主義現代化(hua)國(guo)家新(xin)征程(cheng)、向(xiang)第二個百年(nian)(nian)(nian)奮斗目標進(jin)軍(jun)的開(kai)局之年(nian)(nian)(nian)。

2021南國(guo)書香節以“閱(yue)讀點(dian)亮前行的(de)(de)(de)路”為年度口號，匯集主(zhu)題(ti)出版重(zhong)點(dian)出版物，在全省(sheng)范(fan)圍(wei)內集中展(zhan)示(shi)展(zhan)銷習近平新(xin)時代中國(guo)特色社(she)會(hui)(hui)主(zhu)義(yi)思想出版成果，重(zhong)點(dian)展(zhan)示(shi)黨史(shi)、新(xin)中國(guo)史(shi)、改(gai)革(ge)開(kai)放(fang)史(shi)、社(she)會(hui)(hui)主(zhu)義(yi)發展(zhan)史(shi)等主(zhu)題(ti)出版物，展(zhan)示(shi)弘(hong)揚民族精(jing)神、歌(ge)頌改(gai)革(ge)成果、宣(xuan)傳(chuan)典型(xing)事跡(ji)的(de)(de)(de)優秀作品，為廣(guang)大(da)群眾呈現有高度、有深度的(de)(de)(de)主(zhu)題(ti)佳(jia)作。

全(quan)省分會場同(tong)步設立(li)“主(zhu)題出版物專柜”，開啟線下聯(lian)展(zhan)，筑(zhu)成(cheng)百店百部紅色經典圖書獻禮(li)方(fang)陣，集(ji)中展(zhan)示展(zhan)銷(xiao)《習(xi)近(jin)平談治(zhi)國理(li)政(zheng)》《中國共產黨(dang)簡史》《新(xin)征(zheng)程面對(dui)面》等(deng)重大主(zhu)題出版物和(he)黨(dang)史學習(xi)教育讀物，全(quan)面展(zhan)示進(jin)入新(xin)時代(dai)黨(dang)和(he)國家各(ge)項事業(ye)取得的歷史性成(cheng)就(jiu)、發生的歷史性變革，回(hui)顧百年歷程，展(zhan)現(xian)輝煌(huang)成(cheng)就(jiu)，引發廣大群眾共鳴。

同時(shi)，各分會場集中開(kai)展(zhan)主題出版物首發儀式、“紅色(se)文(wen)化輕(qing)騎兵”、“重溫紅色(se)記憶(yi)”等紅色(se)題材閱讀(du)互(hu)動(dong)活動(dong)。

吹響集結(jie)號，全省321個分會場聯(lian)展聯(lian)動

本(ben)屆南國書(shu)香節進一步深耕全(quan)民(min)(min)閱(yue)讀，厚植文化根(gen)基，著力拓寬全(quan)民(min)(min)參(can)展(zhan)的(de)(de)(de)幅(fu)度(du)、延伸全(quan)民(min)(min)觀展(zhan)的(de)(de)(de)廣度(du)、加(jia)大全(quan)民(min)(min)優(you)(you)惠的(de)(de)(de)力度(du)、掀起全(quan)民(min)(min)閱(yue)讀的(de)(de)(de)熱(re)度(du)，立(li)足“挖掘(jue)地方(fang)優(you)(you)勢、辦出地方(fang)特色”，在全(quan)省(sheng)設置321個分會場。

各分(fen)會(hui)場統(tong)一標識、統(tong)一宣傳、統(tong)一折(zhe)扣、統(tong)一氛(fen)圍，編織(zhi)成一張廣(guang)泛的、立體的全(quan)民閱讀服務網(wang)，共(gong)同吹響“2021南(nan)國書香節”集結(jie)號。

全省分會場分布(bu)均衡，全面(mian)覆蓋市、區（縣），讓(rang)廣(guang)大群(qun)眾實現零距離參(can)展(zhan)。展(zhan)覽不僅注(zhu)(zhu)重(zhong)主(zhu)題聚焦，思想(xiang)引領，也注(zhu)(zhu)重(zhong)大眾閱(yue)讀，活動(dong)互(hu)動(dong)，只要(yao)廣(guang)大群(qun)眾走進書(shu)店(dian)，走進圖(tu)書(shu)館，就(jiu)可以近距離參(can)與書(shu)香節豐富的閱(yue)讀活動(dong)。

全(quan)省各(ge)地分(fen)會(hui)場以新(xin)華書店、特色(se)書店為(wei)閱(yue)讀發散點(dian)，同步設置“書香優選”精品出(chu)版物專柜、廣東優秀(xiu)出(chu)版物專柜、中國出(chu)版集(ji)團優秀(xiu)出(chu)版物專柜，精選一(yi)批(pi)大眾精品、暢銷經典、嶺南文化、地方特色(se)讀物，為(wei)廣大群眾提供閱(yue)讀指南。

書店廣泛聯(lian)結各(ge)(ge)行各(ge)(ge)業，通(tong)過(guo)閱讀活動串(chuan)聯(lian)起機關、學校、社區(qu)、企業，從而(er)調動全省各(ge)(ge)地廣大群(qun)眾參與(yu)的積極(ji)性(xing)。

閱(yue)(yue)讀(du)活(huo)(huo)動(dong)(dong)(dong)融合本地特色：廣(guang)州(zhou)市(shi)(shi)(shi)(shi)推(tui)出“聲入人(ren)(ren)心(xin)(xin)，紅(hong)動(dong)(dong)(dong)廣(guang)州(zhou)”——尋找廣(guang)州(zhou)最美“悅(yue)”讀(du)之聲紅(hong)色經(jing)(jing)典作品(pin)誦(song)讀(du)；深(shen)圳市(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)“書映百年偉業”黨史(shi)學習教育(yu)主(zhu)題展(zhan)(zhan)；汕(shan)頭市(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)“書中(zhong)的(de)(de)鄉村(cun)變遷”圖書展(zhan)(zhan)；佛山(shan)(shan)市(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)“閱(yue)(yue)途(tu)，書與遠方”基層文化(hua)巡(xun)回展(zhan)(zhan)；河源市(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)盲(mang)人(ren)(ren)聽書、聾啞人(ren)(ren)視聽閱(yue)(yue)讀(du)活(huo)(huo)動(dong)(dong)(dong)；梅州(zhou)市(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)“南粵沃土鑄偉業——中(zhong)國(guo)共產黨在廣(guang)東(dong)”圖片展(zhan)(zhan)；惠州(zhou)市(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)“不忘初心(xin)(xin)，傳承薪火”主(zhu)題閱(yue)(yue)讀(du)活(huo)(huo)動(dong)(dong)(dong)；汕(shan)尾市(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)《熱土地上的(de)(de)紅(hong)飄帶》新書分(fen)享(xiang)會(hui)；中(zhong)山(shan)(shan)市(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)第(di)三屆中(zhong)山(shan)(shan)市(shi)(shi)(shi)(shi)經(jing)(jing)典誦(song)讀(du)活(huo)(huo)動(dong)(dong)(dong)線下決賽；江門市(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)黨史(shi)、僑史(shi)故事分(fen)享(xiang)會(hui)和僑鄉特色文化(hua)展(zhan)(zhan)示活(huo)(huo)動(dong)(dong)(dong)；陽江市(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)紅(hong)色主(zhu)題紀(ji)錄片展(zhan)(zhan)播活(huo)(huo)動(dong)(dong)(dong)；湛(zhan)江市(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)“唐(tang)詩氣(qi)度與民(min)族自信(xin)”“儒家(jia)修身”等(deng)主(zhu)題文化(hua)講堂；茂(mao)名市(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)“書香(xiang)暖山(shan)(shan)區”捐(juan)書活(huo)(huo)動(dong)(dong)(dong)；肇慶市(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)全國(guo)“兩優(you)一(yi)先(xian)”表(biao)彰(zhang)大會(hui)肇慶代表(biao)閱(yue)(yue)讀(du)分(fen)享(xiang)會(hui)；清遠市(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)“文明家(jia)風(feng)”書法巡(xun)展(zhan)(zhan)；潮州(zhou)市(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)“潮心(xin)(xin)向黨”潮州(zhou)黨史(shi)印記檔(dang)案(an)圖片展(zhan)(zhan)；揭陽市(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)“書香(xiang)家(jia)國(guo)情”讀(du)書主(zhu)題晚會(hui)；云浮市(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)“書香(xiang)鄉村(cun)”公(gong)益贈(zeng)書活(huo)(huo)動(dong)(dong)(dong)。

立面(mian)觀(guan)書展，線上線下活動有(you)機融合

隨著閱讀方式(shi)多樣(yang)化，南(nan)(nan)國(guo)書香節(jie)(jie)進一步(bu)加強線(xian)上(shang)(shang)線(xian)下融合，搭(da)建“南(nan)(nan)國(guo)書香節(jie)(jie)云(yun)平(ping)臺”，將線(xian)上(shang)(shang)展(zhan)示、線(xian)上(shang)(shang)銷售、線(xian)上(shang)(shang)活動(dong)、線(xian)上(shang)(shang)公益和線(xian)下活動(dong)有機融合。廣大群(qun)眾不僅可以到分會場線(xian)下參(can)展(zhan)，也可以通(tong)過南(nan)(nan)國(guo)書香節(jie)(jie)小程(cheng)序(xu)、羊(yang)城書展(zhan)小程(cheng)序(xu)，在云(yun)端同(tong)享優惠購書、參(can)與閱讀活動(dong)。

主題出(chu)版(ban)(ban)物展(zhan)銷(xiao)(xiao)、“書香(xiang)優選”精品出(chu)版(ban)(ban)物展(zhan)銷(xiao)(xiao)、廣(guang)(guang)東優秀出(chu)版(ban)(ban)物展(zhan)銷(xiao)(xiao)、中國(guo)出(chu)版(ban)(ban)集團優秀出(chu)版(ban)(ban)物展(zhan)銷(xiao)(xiao)將在“南國(guo)書香(xiang)節”小程(cheng)序(xu)同(tong)步上線(xian)，全(quan)(quan)省(sheng)分會場同(tong)步開設(she)線(xian)上購(gou)書平臺，重點(dian)依托“新華(hua)通讀(du)”小程(cheng)序(xu)，供全(quan)(quan)省(sheng)廣(guang)(guang)大群眾在線(xian)購(gou)書；同(tong)時，數(shu)十(shi)場新書分享會、論壇(tan)沙龍(long)、閱讀(du)活動將進行(xing)線(xian)上直播，并(bing)通過南國(guo)書香(xiang)節小程(cheng)序(xu)全(quan)(quan)面(mian)發(fa)布，讓廣(guang)(guang)大群眾打破(po)距離界(jie)限，實現線(xian)上參(can)展(zhan)。

今年南國書香(xiang)節(jie)開(kai)啟(qi)云(yun)互(hu)動，打造(zao)“小書房，大世界”云(yun)平(ping)臺(tai)，百(bai)位名人作(zuo)家走進自己的(de)書房或特色(se)書店，通過云(yun)互(hu)動，向廣大群(qun)眾推薦好書，共(gong)同參與書香(xiang)節(jie)。來自廣東(dong)本土的(de)近百(bai)名文化名人、專家學者(zhe)、作(zuo)家、閱讀推廣人將(jiang)下(xia)沉到(dao)全(quan)省分會場開(kai)展活動，通過講座、對談、沙(sha)龍、簽售(shou)等形式，圍繞(rao)紅色(se)題材(cai)、嶺南文化、親(qin)子教育、生活方(fang)式等內容(rong)，深(shen)入(ru)書店一(yi)線，與廣大群(qun)眾面對面交流。

優惠遍基層，多(duo)措(cuo)并舉提高惠民滲透力(li)

今年南國書香節繼續發揮“全民(min)(min)(min)閱(yue)讀主陣地(di)”作(zuo)用，向全省(sheng)廣大群眾(zhong)推出便民(min)(min)(min)惠(hui)民(min)(min)(min)舉措(cuo)，通(tong)過文化惠(hui)民(min)(min)(min)助推全民(min)(min)(min)閱(yue)讀。全省(sheng)分會場同步推出全場圖書八折優惠(hui)，“書香之(zhi)夜(ye)”專場圖書限時七(qi)折優惠(hui)。

全省各地分(fen)(fen)會場推出(chu)多項惠(hui)民活(huo)(huo)(huo)動。在廣州分(fen)(fen)會場，讀者(zhe)(zhe)到指定書(shu)(shu)店（四閱(yue)書(shu)(shu)店·東湖店、四閱(yue)書(shu)(shu)店·琶洲店、楠楓書(shu)(shu)院、新(xin)塘書(shu)(shu)城(cheng)、江(jiang)高書(shu)(shu)城(cheng)、北京路教材書(shu)(shu)店、吾悅青(qing)年文化空間）購(gou)書(shu)(shu)，除享受(shou)(shou)8折(zhe)優(you)(you)惠(hui)以外，還可(ke)疊加(jia)享受(shou)(shou)工銀專(zhuan)項優(you)(you)惠(hui)。讀者(zhe)(zhe)使用工銀e生活(huo)(huo)(huo)APP掃碼(ma)支付(fu)（需綁定廣州地區工銀信用卡），可(ke)享5折(zhe)優(you)(you)惠(hui)，最高單筆優(you)(you)惠(hui)金(jin)額(e)可(ke)達50元。活(huo)(huo)(huo)動期間每位讀者(zhe)(zhe)可(ke)享受(shou)(shou)2次(ci)優(you)(you)惠(hui)，優(you)(you)惠(hui)名額(e)有限(xian)，先到先得。在“羊城(cheng)書(shu)(shu)展”小程序(xu)，將上線“清(qing)空100位讀者(zhe)(zhe)購(gou)物車”活(huo)(huo)(huo)動，連續10天(tian)隨機抽取10位提供限(xian)額(e)500元范圍內清(qing)空購(gou)物車的免單福利，實(shi)(shi)實(shi)(shi)在在優(you)(you)惠(hui)于民。

在中(zhong)山(shan)分會(hui)場，“中(zhong)山(shan)書展”云平(ping)臺(tai)將(jiang)發(fa)放(fang)15萬(wan)電子(zi)購(gou)書券(quan)(quan)；江(jiang)門分會(hui)場則通(tong)過(guo)“文化(hua)惠(hui)民(min)，云上共享”黨史(shi)答題抽獎小程序發(fa)放(fang)8萬(wan)元電子(zi)購(gou)書券(quan)(quan)；湛(zhan)(zhan)江(jiang)分會(hui)場將(jiang)通(tong)過(guo)“嶺南(nan)書香”微信公(gong)眾號、“視聽(ting)湛(zhan)(zhan)江(jiang)”APP、“湛(zhan)(zhan)江(jiang)發(fa)布”微信公(gong)眾號等平(ping)臺(tai)發(fa)放(fang)10萬(wan)元電子(zi)購(gou)書券(quan)(quan)；茂名分會(hui)場則向當(dang)地新(xin)華(hua)書店、市圖書館(guan)及市區4家(jia)民(min)營書店的(de)讀者發(fa)放(fang)10萬(wan)元購(gou)書券(quan)(quan)；云浮分會(hui)場將(jiang)通(tong)過(guo)“云報商城”派發(fa)電子(zi)購(gou)書券(quan)(quan)，同時派發(fa)紙(zhi)質購(gou)書券(quan)(quan)，總額10萬(wan)元。

公益(yi)暖人心，形式創新(xin)助推(tui)閱讀服(fu)務多(duo)元化

書(shu)香節期間(jian)，廣州(zhou)市(shi)(shi)(shi)(shi)、深(shen)圳市(shi)(shi)(shi)(shi)、佛山市(shi)(shi)(shi)(shi)、韶關市(shi)(shi)(shi)(shi)、河(he)源市(shi)(shi)(shi)(shi)、梅州(zhou)市(shi)(shi)(shi)(shi)、惠州(zhou)市(shi)(shi)(shi)(shi)、東(dong)莞市(shi)(shi)(shi)(shi)、中山市(shi)(shi)(shi)(shi)、江(jiang)門市(shi)(shi)(shi)(shi)、湛江(jiang)市(shi)(shi)(shi)(shi)、茂名市(shi)(shi)(shi)(shi)、肇(zhao)慶市(shi)(shi)(shi)(shi)、清(qing)遠市(shi)(shi)(shi)(shi)、潮州(zhou)市(shi)(shi)(shi)(shi)、揭陽市(shi)(shi)(shi)(shi)的市(shi)(shi)(shi)(shi)、縣公(gong)共圖(tu)書(shu)館(guan)(guan)與當(dang)地(di)新華書(shu)店(dian)聯合舉辦“你選書(shu)，我買單”活動，凡持有當(dang)地(di)圖(tu)書(shu)館(guan)(guan)借(jie)閱卡的廣大群眾，憑借(jie)閱卡可在(zai)當(dang)地(di)指定書(shu)店(dian)或圖(tu)書(shu)館(guan)(guan)自(zi)選圖(tu)書(shu)進行借(jie)閱。

今(jin)年，鄉鎮(zhen)流動(dong)(dong)售書(shu)(shu)(shu)(shu)活動(dong)(dong)成為南(nan)(nan)國書(shu)(shu)(shu)(shu)香節的重點公益活動(dong)(dong)，各(ge)地(di)分會場(chang)將在全(quan)省鄉鎮(zhen)輪(lun)流開展(zhan)流動(dong)(dong)售書(shu)(shu)(shu)(shu)活動(dong)(dong)，鄉鎮(zhen)流動(dong)(dong)售書(shu)(shu)(shu)(shu)活動(dong)(dong)由各(ge)市縣新(xin)華書(shu)(shu)(shu)(shu)店(dian)(dian)具體開展(zhan)，潮南(nan)(nan)購(gou)書(shu)(shu)(shu)(shu)中(zhong)(zhong)心(xin)(xin)、博(bo)羅書(shu)(shu)(shu)(shu)城、陽山購(gou)書(shu)(shu)(shu)(shu)中(zhong)(zhong)心(xin)(xin)、江門購(gou)書(shu)(shu)(shu)(shu)中(zhong)(zhong)心(xin)(xin)、連(lian)州購(gou)書(shu)(shu)(shu)(shu)中(zhong)(zhong)心(xin)(xin)、江南(nan)(nan)購(gou)書(shu)(shu)(shu)(shu)中(zhong)(zhong)心(xin)(xin)、新(xin)興購(gou)書(shu)(shu)(shu)(shu)中(zhong)(zhong)心(xin)(xin)等數十家新(xin)華書(shu)(shu)(shu)(shu)店(dian)(dian)，將陸(lu)續舉辦(ban)流動(dong)(dong)售書(shu)(shu)(shu)(shu)，把“鄉鎮(zhen)流動(dong)(dong)售書(shu)(shu)(shu)(shu)車”開到偏遠(yuan)鄉鎮(zhen)，滿(man)足農村群(qun)眾精神(shen)文化(hua)需求，助力鄉村文化(hua)振興。

防控不放松，守好成果營(ying)造安(an)全參(can)展環(huan)境