2021南國書(shu)香節于8月20-30日舉辦。在常(chang)態化(hua)(hua)疫(yi)情防控下，本屆南國書(shu)香節采用“線(xian)上線(xian)下結(jie)合、全省(sheng)各級聯(lian)動(dong)、分散同(tong)期辦展”的形式開(kai)展，全省(sheng)范圍內設立的321個分會場將(jiang)同(tong)頻共振，聯(lian)袂唱響閱讀協(xie)奏曲——超20萬(wan)種(zhong)參(can)展圖書(shu)線(xian)上線(xian)下同(tong)步展示，200多(duo)名(ming)(ming)文(wen)化(hua)(hua)名(ming)(ming)家或(huo)踏(ta)足南粵(yue)，或(huo)做(zuo)客云端，464場次文(wen)化(hua)(hua)活動(dong)潤澤嶺南，一場大眾化(hua)(hua)、多(duo)元(yuan)化(hua)(hua)、立體(ti)化(hua)(hua)的文(wen)化(hua)(hua)盛宴將(jiang)在八月盛夏掀起(qi)滿(man)城書(shu)香。

聚焦新時代，透過出版看百年輝(hui)煌成就

今年(nian)(nian)(nian)是(shi)中國(guo)共產黨成立(li)100周(zhou)年(nian)(nian)(nian)，也是(shi)我國(guo)進入(ru)“十四(si)五”規劃、乘勢而(er)上開(kai)啟全(quan)面建(jian)設社會主(zhu)義現代化國(guo)家新(xin)征程、向第二個百年(nian)(nian)(nian)奮斗目(mu)標進軍的開(kai)局之年(nian)(nian)(nian)。

2021南國書香節以“閱(yue)讀點(dian)亮(liang)前行(xing)的路”為年度口(kou)號，匯集(ji)(ji)主題出版重點(dian)出版物(wu)，在(zai)全省(sheng)范圍內集(ji)(ji)中展示(shi)展銷習近平(ping)新時代中國特色(se)社會主義(yi)(yi)思想出版成果，重點(dian)展示(shi)黨史、新中國史、改革開放(fang)史、社會主義(yi)(yi)發展史等主題出版物(wu)，展示(shi)弘(hong)揚民族精神(shen)、歌頌改革成果、宣(xuan)傳典(dian)型事跡的優秀作品，為廣大群(qun)眾呈現(xian)有高(gao)度、有深度的主題佳(jia)作。

全省分會場同步設立“主題出版物專柜”，開啟線下聯展(zhan)，筑成百店百部紅色(se)經典(dian)圖書獻禮方(fang)陣(zhen)，集(ji)中展(zhan)示展(zhan)銷《習近(jin)平談(tan)治(zhi)國理政》《中國共產黨(dang)簡史(shi)》《新(xin)(xin)征程面對面》等(deng)重大主題出版物和黨(dang)史(shi)學習教育(yu)讀物，全面展(zhan)示進入新(xin)(xin)時代黨(dang)和國家各項事業(ye)取得的歷史(shi)性成就、發(fa)(fa)生的歷史(shi)性變(bian)革，回顧百年(nian)歷程，展(zhan)現輝(hui)煌成就，引發(fa)(fa)廣大群眾共鳴。

同時，各(ge)分會場集中開展主題出版物首發儀式、“紅(hong)色文化輕(qing)騎兵”、“重溫(wen)紅(hong)色記憶”等紅(hong)色題材閱讀互動活動。

吹響集結號，全省321個分會場聯展聯動

本屆南國書香節進一(yi)步深耕全(quan)(quan)(quan)民閱(yue)(yue)讀，厚植(zhi)文化(hua)根基，著力(li)拓寬(kuan)全(quan)(quan)(quan)民參展的(de)幅度(du)、延伸全(quan)(quan)(quan)民觀展的(de)廣(guang)度(du)、加大全(quan)(quan)(quan)民優惠的(de)力(li)度(du)、掀起全(quan)(quan)(quan)民閱(yue)(yue)讀的(de)熱度(du)，立足“挖掘地方(fang)優勢、辦(ban)出地方(fang)特色(se)”，在全(quan)(quan)(quan)省設置321個分會場(chang)。

各分會場統(tong)一(yi)(yi)標識、統(tong)一(yi)(yi)宣傳、統(tong)一(yi)(yi)折扣、統(tong)一(yi)(yi)氛圍，編織(zhi)成(cheng)一(yi)(yi)張廣泛(fan)的(de)、立體的(de)全民閱(yue)讀服務網，共同吹響(xiang)“2021南國書香節”集(ji)結號。

全省(sheng)分(fen)會場分(fen)布均(jun)衡，全面覆(fu)蓋市、區（縣），讓(rang)廣(guang)大(da)(da)群眾(zhong)實現零距離(li)參(can)展(zhan)。展(zhan)覽不僅注重(zhong)主題聚焦，思(si)想(xiang)引(yin)領，也注重(zhong)大(da)(da)眾(zhong)閱讀，活(huo)動(dong)互動(dong)，只要(yao)廣(guang)大(da)(da)群眾(zhong)走進書(shu)(shu)店，走進圖書(shu)(shu)館，就(jiu)可以近(jin)距離(li)參(can)與書(shu)(shu)香節豐富的閱讀活(huo)動(dong)。

全省各(ge)地分會場(chang)以新華書(shu)店(dian)(dian)、特色書(shu)店(dian)(dian)為閱(yue)讀發散點，同步設置(zhi)“書(shu)香優(you)選(xuan)”精(jing)品出(chu)版(ban)(ban)物(wu)(wu)(wu)專柜(ju)、廣(guang)東優(you)秀(xiu)出(chu)版(ban)(ban)物(wu)(wu)(wu)專柜(ju)、中國(guo)出(chu)版(ban)(ban)集團優(you)秀(xiu)出(chu)版(ban)(ban)物(wu)(wu)(wu)專柜(ju)，精(jing)選(xuan)一批大眾精(jing)品、暢銷經(jing)典、嶺南(nan)文化(hua)、地方(fang)特色讀物(wu)(wu)(wu)，為廣(guang)大群眾提供閱(yue)讀指南(nan)。

書店廣泛聯結各(ge)行各(ge)業，通過(guo)閱讀活動串聯起機關、學校、社區(qu)、企(qi)業，從而調動全省各(ge)地廣大群眾參與(yu)的積極(ji)性(xing)。

閱讀(du)活(huo)動(dong)融(rong)合本地特色：廣州(zhou)市(shi)(shi)(shi)推出(chu)“聲入(ru)人(ren)心(xin)(xin)，紅(hong)(hong)(hong)動(dong)廣州(zhou)”——尋找廣州(zhou)最美“悅”讀(du)之(zhi)聲紅(hong)(hong)(hong)色經(jing)典作品(pin)誦讀(du)；深圳市(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)(ban)“書(shu)(shu)(shu)映百年偉(wei)業”黨史(shi)(shi)學習教育主(zhu)題(ti)(ti)展；汕頭市(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)(ban)“書(shu)(shu)(shu)中的鄉村變遷(qian)”圖書(shu)(shu)(shu)展；佛(fo)山市(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)(ban)“閱途，書(shu)(shu)(shu)與(yu)遠方”基層(ceng)文(wen)(wen)化巡(xun)回展；河源(yuan)市(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)(ban)盲人(ren)聽(ting)書(shu)(shu)(shu)、聾啞(ya)人(ren)視聽(ting)閱讀(du)活(huo)動(dong)；梅州(zhou)市(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)(ban)“南(nan)粵沃土鑄(zhu)偉(wei)業——中國(guo)(guo)共產黨在廣東”圖片(pian)展；惠州(zhou)市(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)(ban)“不忘(wang)初心(xin)(xin)，傳承薪火”主(zhu)題(ti)(ti)閱讀(du)活(huo)動(dong)；汕尾(wei)市(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)(ban)《熱(re)土地上的紅(hong)(hong)(hong)飄帶》新書(shu)(shu)(shu)分(fen)享會；中山市(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)(ban)第三屆中山市(shi)(shi)(shi)經(jing)典誦讀(du)活(huo)動(dong)線下決賽(sai)；江(jiang)門市(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)(ban)黨史(shi)(shi)、僑(qiao)史(shi)(shi)故事分(fen)享會和僑(qiao)鄉特色文(wen)(wen)化展示(shi)活(huo)動(dong)；陽(yang)江(jiang)市(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)(ban)紅(hong)(hong)(hong)色主(zhu)題(ti)(ti)紀錄片(pian)展播(bo)活(huo)動(dong)；湛江(jiang)市(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)(ban)“唐詩氣度與(yu)民族自信”“儒家(jia)修身”等主(zhu)題(ti)(ti)文(wen)(wen)化講堂；茂(mao)名市(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)(ban)“書(shu)(shu)(shu)香(xiang)暖山區(qu)”捐書(shu)(shu)(shu)活(huo)動(dong)；肇(zhao)慶市(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)(ban)全國(guo)(guo)“兩(liang)優(you)一先(xian)”表彰(zhang)大會肇(zhao)慶代表閱讀(du)分(fen)享會；清遠市(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)(ban)“文(wen)(wen)明家(jia)風”書(shu)(shu)(shu)法巡(xun)展；潮(chao)(chao)(chao)州(zhou)市(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)(ban)“潮(chao)(chao)(chao)心(xin)(xin)向黨”潮(chao)(chao)(chao)州(zhou)黨史(shi)(shi)印記(ji)檔案圖片(pian)展；揭(jie)陽(yang)市(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)(ban)“書(shu)(shu)(shu)香(xiang)家(jia)國(guo)(guo)情”讀(du)書(shu)(shu)(shu)主(zhu)題(ti)(ti)晚(wan)會；云浮(fu)市(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)(ban)“書(shu)(shu)(shu)香(xiang)鄉村”公益贈書(shu)(shu)(shu)活(huo)動(dong)。

立面觀(guan)書展，線上線下(xia)活動有機融合

隨著閱(yue)讀(du)方式多樣化，南國書(shu)(shu)香節(jie)進一步加強線(xian)(xian)上(shang)線(xian)(xian)下融(rong)(rong)合，搭建“南國書(shu)(shu)香節(jie)云(yun)平臺(tai)”，將線(xian)(xian)上(shang)展示、線(xian)(xian)上(shang)銷售、線(xian)(xian)上(shang)活動(dong)、線(xian)(xian)上(shang)公益和線(xian)(xian)下活動(dong)有機融(rong)(rong)合。廣大(da)群(qun)眾不僅可(ke)以到分會場(chang)線(xian)(xian)下參(can)展，也可(ke)以通過南國書(shu)(shu)香節(jie)小(xiao)程(cheng)序、羊城書(shu)(shu)展小(xiao)程(cheng)序，在云(yun)端同享優惠購(gou)書(shu)(shu)、參(can)與(yu)閱(yue)讀(du)活動(dong)。

主題出(chu)版(ban)物展銷、“書(shu)(shu)香(xiang)(xiang)優(you)選”精品出(chu)版(ban)物展銷、廣東(dong)優(you)秀(xiu)出(chu)版(ban)物展銷、中國出(chu)版(ban)集團優(you)秀(xiu)出(chu)版(ban)物展銷將(jiang)在“南(nan)國書(shu)(shu)香(xiang)(xiang)節”小程(cheng)(cheng)序同(tong)步上(shang)線，全省(sheng)分(fen)會場(chang)同(tong)步開設線上(shang)購書(shu)(shu)平臺，重點依托(tuo)“新華通讀”小程(cheng)(cheng)序，供全省(sheng)廣大群(qun)眾(zhong)在線購書(shu)(shu)；同(tong)時，數十場(chang)新書(shu)(shu)分(fen)享會、論壇沙龍、閱讀活動將(jiang)進行(xing)線上(shang)直播(bo)，并通過南(nan)國書(shu)(shu)香(xiang)(xiang)節小程(cheng)(cheng)序全面發布(bu)，讓(rang)廣大群(qun)眾(zhong)打破(po)距(ju)離界限(xian)，實現(xian)線上(shang)參展。

今年南(nan)國書(shu)香節開啟云互動(dong)，打(da)造“小書(shu)房，大(da)世界”云平臺(tai)，百(bai)位名人作家走進自己的書(shu)房或(huo)特色書(shu)店，通過云互動(dong)，向廣大(da)群眾推薦好(hao)書(shu)，共同參與(yu)書(shu)香節。來自廣東本土的近百(bai)名文化名人、專家學者、作家、閱讀推廣人將(jiang)下沉(chen)到全省分會場(chang)開展活動(dong)，通過講座、對談(tan)、沙龍、簽售等(deng)形(xing)式(shi)，圍(wei)繞紅色題材(cai)、嶺南(nan)文化、親子教育、生活方式(shi)等(deng)內容(rong)，深入書(shu)店一(yi)線，與(yu)廣大(da)群眾面(mian)(mian)對面(mian)(mian)交(jiao)流。

優惠(hui)遍基(ji)層，多措并舉提高惠(hui)民滲透力

今年(nian)南國書香(xiang)節繼續發揮“全(quan)民(min)(min)閱(yue)讀主陣地”作用，向全(quan)省(sheng)(sheng)廣大群眾推出(chu)便民(min)(min)惠民(min)(min)舉(ju)措，通(tong)過文化(hua)惠民(min)(min)助推全(quan)民(min)(min)閱(yue)讀。全(quan)省(sheng)(sheng)分會場同步(bu)推出(chu)全(quan)場圖書八折優(you)惠，“書香(xiang)之夜”專場圖書限時(shi)七折優(you)惠。

全省各地(di)(di)分會(hui)場(chang)推(tui)出多項(xiang)惠(hui)民活(huo)(huo)(huo)動。在(zai)(zai)廣(guang)州(zhou)分會(hui)場(chang)，讀(du)者到指定(ding)書(shu)(shu)(shu)店(dian)(dian)（四閱書(shu)(shu)(shu)店(dian)(dian)·東湖店(dian)(dian)、四閱書(shu)(shu)(shu)店(dian)(dian)·琶洲店(dian)(dian)、楠楓書(shu)(shu)(shu)院、新(xin)塘書(shu)(shu)(shu)城(cheng)、江高書(shu)(shu)(shu)城(cheng)、北京路(lu)教(jiao)材書(shu)(shu)(shu)店(dian)(dian)、吾悅青年文化空(kong)間）購書(shu)(shu)(shu)，除享受(shou)8折優惠(hui)以外，還可(ke)疊加享受(shou)工銀(yin)專項(xiang)優惠(hui)。讀(du)者使用工銀(yin)e生活(huo)(huo)(huo)APP掃碼支付(fu)（需綁定(ding)廣(guang)州(zhou)地(di)(di)區工銀(yin)信用卡(ka)），可(ke)享5折優惠(hui)，最(zui)高單筆優惠(hui)金(jin)額(e)可(ke)達(da)50元。活(huo)(huo)(huo)動期間每位(wei)讀(du)者可(ke)享受(shou)2次優惠(hui)，優惠(hui)名額(e)有限(xian)，先到先得。在(zai)(zai)“羊城(cheng)書(shu)(shu)(shu)展”小程序，將上(shang)線“清空(kong)100位(wei)讀(du)者購物(wu)車”活(huo)(huo)(huo)動，連續10天隨機(ji)抽取(qu)10位(wei)提供限(xian)額(e)500元范圍內清空(kong)購物(wu)車的免單福(fu)利，實實在(zai)(zai)在(zai)(zai)優惠(hui)于民。

在中山分(fen)會(hui)(hui)(hui)場(chang)，“中山書(shu)展”云(yun)(yun)平臺將發(fa)(fa)放15萬(wan)(wan)電子(zi)購(gou)(gou)(gou)書(shu)券(quan)；江(jiang)(jiang)門分(fen)會(hui)(hui)(hui)場(chang)則通過(guo)“文(wen)化惠民，云(yun)(yun)上共(gong)享”黨史(shi)答題(ti)抽獎小程序發(fa)(fa)放8萬(wan)(wan)元(yuan)(yuan)電子(zi)購(gou)(gou)(gou)書(shu)券(quan)；湛(zhan)(zhan)江(jiang)(jiang)分(fen)會(hui)(hui)(hui)場(chang)將通過(guo)“嶺南(nan)書(shu)香(xiang)”微信(xin)公眾號(hao)、“視聽(ting)湛(zhan)(zhan)江(jiang)(jiang)”APP、“湛(zhan)(zhan)江(jiang)(jiang)發(fa)(fa)布”微信(xin)公眾號(hao)等平臺發(fa)(fa)放10萬(wan)(wan)元(yuan)(yuan)電子(zi)購(gou)(gou)(gou)書(shu)券(quan)；茂(mao)名分(fen)會(hui)(hui)(hui)場(chang)則向當地(di)新華(hua)書(shu)店(dian)、市圖書(shu)館及市區4家民營書(shu)店(dian)的讀(du)者發(fa)(fa)放10萬(wan)(wan)元(yuan)(yuan)購(gou)(gou)(gou)書(shu)券(quan)；云(yun)(yun)浮分(fen)會(hui)(hui)(hui)場(chang)將通過(guo)“云(yun)(yun)報商(shang)城”派發(fa)(fa)電子(zi)購(gou)(gou)(gou)書(shu)券(quan)，同時(shi)派發(fa)(fa)紙(zhi)質購(gou)(gou)(gou)書(shu)券(quan)，總(zong)額10萬(wan)(wan)元(yuan)(yuan)。

公益暖(nuan)人(ren)心(xin)，形式創新助推閱讀服務多元化

書香節期間(jian)，廣州市(shi)(shi)(shi)(shi)、深圳市(shi)(shi)(shi)(shi)、佛山市(shi)(shi)(shi)(shi)、韶關市(shi)(shi)(shi)(shi)、河源市(shi)(shi)(shi)(shi)、梅(mei)州市(shi)(shi)(shi)(shi)、惠州市(shi)(shi)(shi)(shi)、東莞市(shi)(shi)(shi)(shi)、中山市(shi)(shi)(shi)(shi)、江門市(shi)(shi)(shi)(shi)、湛江市(shi)(shi)(shi)(shi)、茂名市(shi)(shi)(shi)(shi)、肇(zhao)慶市(shi)(shi)(shi)(shi)、清(qing)遠市(shi)(shi)(shi)(shi)、潮州市(shi)(shi)(shi)(shi)、揭(jie)陽市(shi)(shi)(shi)(shi)的(de)市(shi)(shi)(shi)(shi)、縣公共圖書館與(yu)當地新(xin)華書店聯(lian)合舉辦(ban)“你(ni)選(xuan)書，我(wo)買單(dan)”活(huo)動，凡持有當地圖書館借(jie)(jie)閱(yue)卡的(de)廣大群眾，憑借(jie)(jie)閱(yue)卡可在當地指定書店或圖書館自選(xuan)圖書進行借(jie)(jie)閱(yue)。

今年(nian)，鄉鎮流(liu)動(dong)售(shou)書(shu)(shu)(shu)(shu)活(huo)(huo)動(dong)成(cheng)為南(nan)國書(shu)(shu)(shu)(shu)香節的重點公益活(huo)(huo)動(dong)，各(ge)地分(fen)會場將在全省鄉鎮輪流(liu)開(kai)展流(liu)動(dong)售(shou)書(shu)(shu)(shu)(shu)活(huo)(huo)動(dong)，鄉鎮流(liu)動(dong)售(shou)書(shu)(shu)(shu)(shu)活(huo)(huo)動(dong)由各(ge)市縣新華書(shu)(shu)(shu)(shu)店具體(ti)開(kai)展，潮(chao)南(nan)購(gou)書(shu)(shu)(shu)(shu)中(zhong)(zhong)心(xin)(xin)(xin)(xin)、博(bo)羅書(shu)(shu)(shu)(shu)城、陽山購(gou)書(shu)(shu)(shu)(shu)中(zhong)(zhong)心(xin)(xin)(xin)(xin)、江門(men)購(gou)書(shu)(shu)(shu)(shu)中(zhong)(zhong)心(xin)(xin)(xin)(xin)、連州購(gou)書(shu)(shu)(shu)(shu)中(zhong)(zhong)心(xin)(xin)(xin)(xin)、江南(nan)購(gou)書(shu)(shu)(shu)(shu)中(zhong)(zhong)心(xin)(xin)(xin)(xin)、新興購(gou)書(shu)(shu)(shu)(shu)中(zhong)(zhong)心(xin)(xin)(xin)(xin)等數十家新華書(shu)(shu)(shu)(shu)店，將陸續舉(ju)辦流(liu)動(dong)售(shou)書(shu)(shu)(shu)(shu)，把“鄉鎮流(liu)動(dong)售(shou)書(shu)(shu)(shu)(shu)車”開(kai)到偏遠(yuan)鄉鎮，滿足農村群眾(zhong)精神文化需求，助力鄉村文化振興。

防控不放松，守好成果營造安全(quan)參展環境(jing)