2021南(nan)(nan)國(guo)(guo)書香節于8月20-30日舉辦(ban)。在常態化疫情(qing)防控下(xia)，本(ben)屆南(nan)(nan)國(guo)(guo)書香節采用“線(xian)上線(xian)下(xia)結合、全(quan)省各級聯(lian)動、分散(san)同(tong)(tong)期辦(ban)展”的形式開展，全(quan)省范圍內設(she)立的321個(ge)分會場將同(tong)(tong)頻共(gong)振，聯(lian)袂唱(chang)響閱(yue)讀(du)協奏曲——超20萬種參展圖書線(xian)上線(xian)下(xia)同(tong)(tong)步展示，200多名(ming)文化名(ming)家或踏足(zu)南(nan)(nan)粵(yue)，或做(zuo)客云(yun)端，464場次文化活動潤澤嶺南(nan)(nan)，一場大眾化、多元(yuan)化、立體化的文化盛宴將在八月盛夏掀起滿城書香。

聚焦新時代，透過出版看百年輝煌(huang)成就

今年是(shi)(shi)中國共(gong)產黨成立100周年，也(ye)是(shi)(shi)我國進入“十四五”規劃(hua)、乘(cheng)勢而上開啟全面建設社(she)會主義現代化(hua)國家新征程、向第二個百年奮斗目標進軍的開局之年。

2021南國書香節以“閱讀點亮(liang)前行(xing)的(de)路”為年度(du)口號(hao)，匯(hui)集主(zhu)題出(chu)(chu)版(ban)重點出(chu)(chu)版(ban)物，在全省范圍內(nei)集中展(zhan)示展(zhan)銷習近平新時代中國特(te)色社會(hui)主(zhu)義思想出(chu)(chu)版(ban)成果，重點展(zhan)示黨史(shi)(shi)、新中國史(shi)(shi)、改(gai)革開放史(shi)(shi)、社會(hui)主(zhu)義發展(zhan)史(shi)(shi)等主(zhu)題出(chu)(chu)版(ban)物，展(zhan)示弘揚民族精神、歌頌(song)改(gai)革成果、宣(xuan)傳(chuan)典型事跡的(de)優秀作品(pin)，為廣大群眾(zhong)呈(cheng)現有高度(du)、有深度(du)的(de)主(zhu)題佳作。

全省(sheng)分會(hui)場(chang)同步設立“主(zhu)(zhu)題出版物專柜”，開啟線下聯展(zhan)，筑成百(bai)店百(bai)部紅色(se)經典圖書(shu)獻禮方陣，集中展(zhan)示展(zhan)銷《習(xi)近平談治國(guo)理政》《中國(guo)共(gong)(gong)產黨簡史(shi)》《新征程面對(dui)面》等(deng)重大(da)主(zhu)(zhu)題出版物和黨史(shi)學習(xi)教育讀物，全面展(zhan)示進入新時(shi)代(dai)黨和國(guo)家各(ge)項(xiang)事業(ye)取得的歷(li)史(shi)性成就、發生的歷(li)史(shi)性變(bian)革，回顧百(bai)年歷(li)程，展(zhan)現(xian)輝煌(huang)成就，引發廣大(da)群(qun)眾共(gong)(gong)鳴(ming)。

同時，各分會場集中開(kai)展主題出版物首發儀式(shi)、“紅色(se)文化輕騎兵”、“重溫紅色(se)記憶”等紅色(se)題材閱讀互動活動。

吹響集(ji)結號，全(quan)省321個分會場聯(lian)展聯(lian)動

本屆南國書香節(jie)進(jin)一步深耕全(quan)民(min)閱讀，厚植文化根基(ji)，著力拓寬(kuan)全(quan)民(min)參展的(de)幅度(du)、延伸全(quan)民(min)觀展的(de)廣度(du)、加大全(quan)民(min)優惠的(de)力度(du)、掀起全(quan)民(min)閱讀的(de)熱度(du)，立足“挖掘地方優勢、辦出地方特(te)色”，在(zai)全(quan)省(sheng)設置321個分會(hui)場。

各分會場統(tong)一(yi)標識、統(tong)一(yi)宣傳(chuan)、統(tong)一(yi)折扣、統(tong)一(yi)氛圍，編織成(cheng)一(yi)張廣(guang)泛的、立體的全民閱(yue)讀服務網，共同(tong)吹(chui)響“2021南國書(shu)香(xiang)節”集結號。

全省(sheng)分(fen)會場分(fen)布(bu)均衡，全面覆蓋市、區（縣），讓廣(guang)大(da)(da)群眾實現(xian)零距離參(can)展(zhan)。展(zhan)覽不僅注(zhu)重主題聚焦，思想引領，也注(zhu)重大(da)(da)眾閱(yue)讀，活動互(hu)動，只要廣(guang)大(da)(da)群眾走進(jin)書店，走進(jin)圖書館，就可以近距離參(can)與(yu)書香節豐富的閱(yue)讀活動。

全(quan)省各(ge)地(di)分會場以新華書(shu)店、特色書(shu)店為閱(yue)讀(du)發散(san)點，同(tong)步(bu)設置“書(shu)香優(you)選(xuan)”精品(pin)出(chu)版物(wu)(wu)(wu)(wu)專(zhuan)(zhuan)柜、廣東優(you)秀出(chu)版物(wu)(wu)(wu)(wu)專(zhuan)(zhuan)柜、中國(guo)出(chu)版集團優(you)秀出(chu)版物(wu)(wu)(wu)(wu)專(zhuan)(zhuan)柜，精選(xuan)一批大眾精品(pin)、暢銷經典、嶺南文化、地(di)方特色讀(du)物(wu)(wu)(wu)(wu)，為廣大群(qun)眾提供閱(yue)讀(du)指(zhi)南。

書店(dian)廣(guang)泛聯結各行(xing)各業(ye)，通過(guo)閱讀(du)活動串聯起(qi)機關、學校、社區、企業(ye)，從(cong)而調動全省各地(di)廣(guang)大群(qun)眾(zhong)參與的積極性。

閱讀(du)(du)(du)活(huo)(huo)(huo)動融合(he)本地(di)特(te)色(se)：廣州市(shi)(shi)(shi)(shi)(shi)推出“聲(sheng)(sheng)入人心，紅動廣州”——尋找(zhao)廣州最美(mei)“悅”讀(du)(du)(du)之聲(sheng)(sheng)紅色(se)經典作品誦(song)讀(du)(du)(du)；深(shen)圳市(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)(ban)“書(shu)(shu)(shu)映百年偉業(ye)”黨(dang)(dang)(dang)史學習(xi)教育主題(ti)(ti)(ti)展(zhan)(zhan)(zhan)；汕頭市(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)(ban)“書(shu)(shu)(shu)中的(de)鄉村變遷(qian)”圖(tu)書(shu)(shu)(shu)展(zhan)(zhan)(zhan)；佛山市(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)(ban)“閱途，書(shu)(shu)(shu)與遠方”基(ji)層文(wen)化巡回(hui)展(zhan)(zhan)(zhan)；河源市(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)(ban)盲(mang)人聽書(shu)(shu)(shu)、聾啞人視聽閱讀(du)(du)(du)活(huo)(huo)(huo)動；梅州市(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)(ban)“南粵沃土鑄偉業(ye)——中國共產黨(dang)(dang)(dang)在廣東(dong)”圖(tu)片展(zhan)(zhan)(zhan)；惠州市(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)(ban)“不忘初心，傳承薪火”主題(ti)(ti)(ti)閱讀(du)(du)(du)活(huo)(huo)(huo)動；汕尾市(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)(ban)《熱土地(di)上的(de)紅飄(piao)帶》新書(shu)(shu)(shu)分享(xiang)會；中山市(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)(ban)第(di)三(san)屆中山市(shi)(shi)(shi)(shi)(shi)經典誦(song)讀(du)(du)(du)活(huo)(huo)(huo)動線(xian)下決賽；江門(men)市(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)(ban)黨(dang)(dang)(dang)史、僑史故(gu)事分享(xiang)會和僑鄉特(te)色(se)文(wen)化展(zhan)(zhan)(zhan)示活(huo)(huo)(huo)動；陽江市(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)(ban)紅色(se)主題(ti)(ti)(ti)紀(ji)錄片展(zhan)(zhan)(zhan)播活(huo)(huo)(huo)動；湛江市(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)(ban)“唐詩氣度與民族自信”“儒家修身(shen)”等主題(ti)(ti)(ti)文(wen)化講堂；茂名市(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)(ban)“書(shu)(shu)(shu)香暖(nuan)山區(qu)”捐書(shu)(shu)(shu)活(huo)(huo)(huo)動；肇慶市(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)(ban)全國“兩優一先”表(biao)彰大會肇慶代(dai)表(biao)閱讀(du)(du)(du)分享(xiang)會；清遠市(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)(ban)“文(wen)明(ming)家風”書(shu)(shu)(shu)法巡展(zhan)(zhan)(zhan)；潮(chao)(chao)州市(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)(ban)“潮(chao)(chao)心向黨(dang)(dang)(dang)”潮(chao)(chao)州黨(dang)(dang)(dang)史印記(ji)檔案(an)圖(tu)片展(zhan)(zhan)(zhan)；揭陽市(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)(ban)“書(shu)(shu)(shu)香家國情”讀(du)(du)(du)書(shu)(shu)(shu)主題(ti)(ti)(ti)晚會；云(yun)浮市(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)(ban)“書(shu)(shu)(shu)香鄉村”公益贈書(shu)(shu)(shu)活(huo)(huo)(huo)動。

立面(mian)觀書展，線(xian)上線(xian)下活動(dong)有機融合

隨著閱(yue)讀方式多樣化，南國(guo)(guo)書香節(jie)進一步加強線(xian)(xian)(xian)上(shang)線(xian)(xian)(xian)下(xia)融(rong)合(he)，搭建“南國(guo)(guo)書香節(jie)云(yun)平(ping)臺”，將線(xian)(xian)(xian)上(shang)展示、線(xian)(xian)(xian)上(shang)銷售、線(xian)(xian)(xian)上(shang)活(huo)(huo)動(dong)、線(xian)(xian)(xian)上(shang)公益和線(xian)(xian)(xian)下(xia)活(huo)(huo)動(dong)有機融(rong)合(he)。廣大群眾不僅(jin)可以(yi)到(dao)分會(hui)場線(xian)(xian)(xian)下(xia)參展，也(ye)可以(yi)通過(guo)南國(guo)(guo)書香節(jie)小程(cheng)序(xu)(xu)、羊城書展小程(cheng)序(xu)(xu)，在云(yun)端同享優惠購書、參與閱(yue)讀活(huo)(huo)動(dong)。

主題出(chu)版物(wu)展(zhan)銷(xiao)(xiao)、“書(shu)香(xiang)優(you)選”精品出(chu)版物(wu)展(zhan)銷(xiao)(xiao)、廣(guang)東(dong)優(you)秀出(chu)版物(wu)展(zhan)銷(xiao)(xiao)、中國出(chu)版集團優(you)秀出(chu)版物(wu)展(zhan)銷(xiao)(xiao)將(jiang)在“南國書(shu)香(xiang)節”小程(cheng)序(xu)同步上(shang)線，全省分(fen)(fen)會場同步開設線上(shang)購書(shu)平臺，重(zhong)點依托(tuo)“新華通(tong)讀”小程(cheng)序(xu)，供全省廣(guang)大群眾(zhong)在線購書(shu)；同時，數十場新書(shu)分(fen)(fen)享會、論壇沙(sha)龍(long)、閱讀活(huo)動將(jiang)進行線上(shang)直播(bo)，并(bing)通(tong)過(guo)南國書(shu)香(xiang)節小程(cheng)序(xu)全面發布(bu)，讓廣(guang)大群眾(zhong)打破距離(li)界(jie)限，實現線上(shang)參(can)展(zhan)。

今(jin)年南國書(shu)香(xiang)節開啟(qi)云(yun)互(hu)動(dong)(dong)，打造(zao)“小書(shu)房，大世(shi)界”云(yun)平臺，百位名人作(zuo)家(jia)走進自(zi)己(ji)的書(shu)房或特色書(shu)店，通(tong)過云(yun)互(hu)動(dong)(dong)，向廣大群(qun)眾(zhong)推薦(jian)好書(shu)，共(gong)同參與書(shu)香(xiang)節。來自(zi)廣東本(ben)土的近百名文化名人、專(zhuan)家(jia)學者(zhe)、作(zuo)家(jia)、閱讀推廣人將下(xia)沉到全省(sheng)分會場開展(zhan)活動(dong)(dong)，通(tong)過講座、對(dui)談、沙龍、簽售等形式，圍繞(rao)紅色題材(cai)、嶺南文化、親子(zi)教(jiao)育、生活方式等內容，深入書(shu)店一線(xian)，與廣大群(qun)眾(zhong)面對(dui)面交流(liu)。

優(you)惠(hui)遍基(ji)層(ceng)，多措并舉提高惠(hui)民滲(shen)透力

今年南國書香(xiang)節繼續(xu)發揮“全(quan)(quan)民(min)閱讀(du)主陣地(di)”作用，向(xiang)全(quan)(quan)省(sheng)廣大群(qun)眾推(tui)(tui)出便民(min)惠(hui)民(min)舉措，通(tong)過文化惠(hui)民(min)助推(tui)(tui)全(quan)(quan)民(min)閱讀(du)。全(quan)(quan)省(sheng)分會場同(tong)步推(tui)(tui)出全(quan)(quan)場圖書八折(zhe)優(you)惠(hui)，“書香(xiang)之(zhi)夜”專場圖書限時七折(zhe)優(you)惠(hui)。

全(quan)省各(ge)地分會場(chang)(chang)推出多項(xiang)惠民(min)活(huo)(huo)動。在廣州分會場(chang)(chang)，讀者到指定書(shu)(shu)(shu)店(dian)（四(si)閱書(shu)(shu)(shu)店(dian)·東(dong)湖店(dian)、四(si)閱書(shu)(shu)(shu)店(dian)·琶(pa)洲店(dian)、楠楓書(shu)(shu)(shu)院、新塘書(shu)(shu)(shu)城(cheng)(cheng)、江高(gao)書(shu)(shu)(shu)城(cheng)(cheng)、北京路教材書(shu)(shu)(shu)店(dian)、吾悅青年文化空間）購書(shu)(shu)(shu)，除享(xiang)(xiang)受(shou)(shou)8折(zhe)優(you)惠以外，還可(ke)疊加(jia)享(xiang)(xiang)受(shou)(shou)工銀(yin)專項(xiang)優(you)惠。讀者使用工銀(yin)e生活(huo)(huo)APP掃碼支付（需(xu)綁定廣州地區工銀(yin)信用卡），可(ke)享(xiang)(xiang)5折(zhe)優(you)惠，最(zui)高(gao)單筆優(you)惠金額可(ke)達50元(yuan)。活(huo)(huo)動期間每位(wei)讀者可(ke)享(xiang)(xiang)受(shou)(shou)2次(ci)優(you)惠，優(you)惠名額有限(xian)，先(xian)到先(xian)得。在“羊城(cheng)(cheng)書(shu)(shu)(shu)展”小程序，將上線“清空100位(wei)讀者購物車”活(huo)(huo)動，連續10天(tian)隨機抽取10位(wei)提供限(xian)額500元(yuan)范(fan)圍內清空購物車的免單福(fu)利(li)，實實在在優(you)惠于民(min)。

在中(zhong)山分會場(chang)，“中(zhong)山書(shu)(shu)展”云(yun)平(ping)臺將(jiang)發(fa)(fa)放(fang)15萬(wan)電子購(gou)書(shu)(shu)券(quan)(quan)；江(jiang)(jiang)門(men)分會場(chang)則(ze)通過(guo)“文(wen)化惠民(min)，云(yun)上共享”黨史答題抽獎小程序(xu)發(fa)(fa)放(fang)8萬(wan)元(yuan)(yuan)(yuan)電子購(gou)書(shu)(shu)券(quan)(quan)；湛(zhan)江(jiang)(jiang)分會場(chang)將(jiang)通過(guo)“嶺南書(shu)(shu)香”微(wei)(wei)信公眾號(hao)、“視聽湛(zhan)江(jiang)(jiang)”APP、“湛(zhan)江(jiang)(jiang)發(fa)(fa)布”微(wei)(wei)信公眾號(hao)等平(ping)臺發(fa)(fa)放(fang)10萬(wan)元(yuan)(yuan)(yuan)電子購(gou)書(shu)(shu)券(quan)(quan)；茂名(ming)分會場(chang)則(ze)向(xiang)當地新華書(shu)(shu)店、市(shi)圖(tu)書(shu)(shu)館及市(shi)區4家民(min)營(ying)書(shu)(shu)店的讀者發(fa)(fa)放(fang)10萬(wan)元(yuan)(yuan)(yuan)購(gou)書(shu)(shu)券(quan)(quan)；云(yun)浮分會場(chang)將(jiang)通過(guo)“云(yun)報商(shang)城(cheng)”派發(fa)(fa)電子購(gou)書(shu)(shu)券(quan)(quan)，同時派發(fa)(fa)紙質(zhi)購(gou)書(shu)(shu)券(quan)(quan)，總額10萬(wan)元(yuan)(yuan)(yuan)。

公益暖人(ren)心，形(xing)式(shi)創(chuang)新助(zhu)推閱讀服(fu)務多元化(hua)

書(shu)(shu)香節期間，廣州市(shi)(shi)(shi)、深圳市(shi)(shi)(shi)、佛(fo)山(shan)市(shi)(shi)(shi)、韶關市(shi)(shi)(shi)、河源(yuan)市(shi)(shi)(shi)、梅州市(shi)(shi)(shi)、惠州市(shi)(shi)(shi)、東莞市(shi)(shi)(shi)、中(zhong)山(shan)市(shi)(shi)(shi)、江門市(shi)(shi)(shi)、湛江市(shi)(shi)(shi)、茂(mao)名市(shi)(shi)(shi)、肇慶市(shi)(shi)(shi)、清遠(yuan)市(shi)(shi)(shi)、潮州市(shi)(shi)(shi)、揭陽市(shi)(shi)(shi)的市(shi)(shi)(shi)、縣公(gong)共圖書(shu)(shu)館與當(dang)地(di)新華書(shu)(shu)店聯(lian)合(he)舉(ju)辦“你選(xuan)書(shu)(shu)，我買單”活(huo)動，凡持(chi)有當(dang)地(di)圖書(shu)(shu)館借(jie)閱(yue)卡的廣大群眾(zhong)，憑借(jie)閱(yue)卡可(ke)在(zai)當(dang)地(di)指定書(shu)(shu)店或圖書(shu)(shu)館自選(xuan)圖書(shu)(shu)進行借(jie)閱(yue)。

今年(nian)，鄉(xiang)(xiang)(xiang)鎮(zhen)流(liu)動售書(shu)(shu)(shu)(shu)(shu)(shu)活(huo)動成為南國書(shu)(shu)(shu)(shu)(shu)(shu)香(xiang)節的重(zhong)點(dian)公(gong)益活(huo)動，各(ge)地分會場將在全省(sheng)鄉(xiang)(xiang)(xiang)鎮(zhen)輪流(liu)開(kai)展流(liu)動售書(shu)(shu)(shu)(shu)(shu)(shu)活(huo)動，鄉(xiang)(xiang)(xiang)鎮(zhen)流(liu)動售書(shu)(shu)(shu)(shu)(shu)(shu)活(huo)動由各(ge)市縣新(xin)華書(shu)(shu)(shu)(shu)(shu)(shu)店具體開(kai)展，潮南購(gou)書(shu)(shu)(shu)(shu)(shu)(shu)中(zhong)心(xin)(xin)、博羅(luo)書(shu)(shu)(shu)(shu)(shu)(shu)城、陽山購(gou)書(shu)(shu)(shu)(shu)(shu)(shu)中(zhong)心(xin)(xin)、江門購(gou)書(shu)(shu)(shu)(shu)(shu)(shu)中(zhong)心(xin)(xin)、連(lian)州購(gou)書(shu)(shu)(shu)(shu)(shu)(shu)中(zhong)心(xin)(xin)、江南購(gou)書(shu)(shu)(shu)(shu)(shu)(shu)中(zhong)心(xin)(xin)、新(xin)興購(gou)書(shu)(shu)(shu)(shu)(shu)(shu)中(zhong)心(xin)(xin)等數十(shi)家新(xin)華書(shu)(shu)(shu)(shu)(shu)(shu)店，將陸續舉辦流(liu)動售書(shu)(shu)(shu)(shu)(shu)(shu)，把“鄉(xiang)(xiang)(xiang)鎮(zhen)流(liu)動售書(shu)(shu)(shu)(shu)(shu)(shu)車”開(kai)到偏遠鄉(xiang)(xiang)(xiang)鎮(zhen)，滿足(zu)農(nong)村(cun)群眾精神文(wen)化需求，助力鄉(xiang)(xiang)(xiang)村(cun)文(wen)化振興。

防控不(bu)放(fang)松(song)，守好成(cheng)果(guo)營(ying)造安全參展環境