2021南(nan)國書(shu)香節于8月(yue)20-30日舉辦。在常態化(hua)疫情防控(kong)下(xia)，本屆南(nan)國書(shu)香節采(cai)用“線上線下(xia)結(jie)合、全省各級聯動、分散同期辦展”的形式開展，全省范圍內(nei)設立的321個分會場(chang)將同頻共(gong)振(zhen)，聯袂唱響閱讀協奏曲——超20萬種參展圖書(shu)線上線下(xia)同步展示，200多名文化(hua)名家或(huo)踏(ta)足南(nan)粵，或(huo)做客(ke)云端，464場(chang)次文化(hua)活動潤澤嶺南(nan)，一場(chang)大(da)眾化(hua)、多元化(hua)、立體(ti)化(hua)的文化(hua)盛(sheng)(sheng)宴將在八月(yue)盛(sheng)(sheng)夏掀起滿城(cheng)書(shu)香。

聚焦新(xin)時代，透過(guo)出(chu)版看百(bai)年(nian)輝煌(huang)成就

今年是(shi)中國共產黨成(cheng)立100周年，也是(shi)我國進入“十(shi)四(si)五”規劃、乘(cheng)勢而上開(kai)(kai)啟全面建設社(she)會主義現(xian)代化國家新征程(cheng)、向第二個百年奮斗目(mu)標(biao)進軍的開(kai)(kai)局之年。

2021南國書(shu)香節以“閱(yue)讀(du)點亮前行的(de)路”為年度(du)口(kou)號，匯集(ji)主題(ti)出版(ban)重(zhong)點出版(ban)物，在全省范圍(wei)內集(ji)中(zhong)展示(shi)展銷習近平新時代中(zhong)國特色社會主義(yi)思想出版(ban)成(cheng)果，重(zhong)點展示(shi)黨史、新中(zhong)國史、改革(ge)開放史、社會主義(yi)發展史等主題(ti)出版(ban)物，展示(shi)弘揚民族精神、歌頌改革(ge)成(cheng)果、宣(xuan)傳(chuan)典型(xing)事跡的(de)優秀作品，為廣大群眾(zhong)呈現有(you)高度(du)、有(you)深度(du)的(de)主題(ti)佳作。

全(quan)省分會場同步設立“主題(ti)出(chu)版(ban)物專柜”，開啟(qi)線下(xia)聯展(zhan)，筑成百(bai)店百(bai)部紅色(se)經典(dian)圖書獻禮方陣(zhen)，集中展(zhan)示展(zhan)銷《習近(jin)平談治(zhi)國(guo)理政》《中國(guo)共產黨(dang)簡史》《新(xin)征程面(mian)對面(mian)》等重大主題(ti)出(chu)版(ban)物和黨(dang)史學習教(jiao)育(yu)讀物，全(quan)面(mian)展(zhan)示進(jin)入新(xin)時(shi)代黨(dang)和國(guo)家各項事業取得的歷(li)史性(xing)成就(jiu)、發生的歷(li)史性(xing)變(bian)革，回顧百(bai)年歷(li)程，展(zhan)現輝煌成就(jiu)，引發廣大群(qun)眾共鳴。

同時，各分會場集中開展主(zhu)題出版物首發儀式、“紅(hong)色(se)(se)(se)文化輕騎兵”、“重溫紅(hong)色(se)(se)(se)記憶”等紅(hong)色(se)(se)(se)題材閱讀互(hu)動活動。

吹(chui)響集結號(hao)，全省321個分會場聯展聯動

本屆南國(guo)書香(xiang)節進一(yi)步深耕全民(min)(min)閱讀，厚(hou)植(zhi)文化(hua)根基，著力拓寬全民(min)(min)參展的幅度(du)、延(yan)伸全民(min)(min)觀(guan)展的廣度(du)、加(jia)大全民(min)(min)優惠的力度(du)、掀起(qi)全民(min)(min)閱讀的熱度(du)，立(li)足“挖掘地方優勢、辦出地方特色(se)”，在全省設置321個分會場。

各分會場統(tong)(tong)一標識、統(tong)(tong)一宣傳、統(tong)(tong)一折扣、統(tong)(tong)一氛圍，編織成一張廣(guang)泛(fan)的(de)(de)、立體的(de)(de)全民閱讀(du)服務網，共(gong)同吹(chui)響(xiang)“2021南國書香節”集結號。

全省(sheng)分會場(chang)分布均衡(heng)，全面覆蓋市、區（縣(xian)），讓廣大(da)群(qun)眾實(shi)現零距(ju)離參(can)展(zhan)。展(zhan)覽不僅注重主題(ti)聚(ju)焦，思想引領(ling)，也注重大(da)眾閱讀(du)，活動(dong)互動(dong)，只要廣大(da)群(qun)眾走進書(shu)店(dian)，走進圖書(shu)館，就可以近距(ju)離參(can)與書(shu)香(xiang)節豐富的閱讀(du)活動(dong)。

全省各地分會場(chang)以新華書(shu)店、特色書(shu)店為閱讀發散點，同(tong)步設置“書(shu)香優選”精(jing)(jing)品出(chu)版物(wu)專(zhuan)柜、廣東優秀出(chu)版物(wu)專(zhuan)柜、中國出(chu)版集團優秀出(chu)版物(wu)專(zhuan)柜，精(jing)(jing)選一(yi)批大眾精(jing)(jing)品、暢銷經典、嶺南(nan)文化、地方特色讀物(wu)，為廣大群眾提(ti)供閱讀指(zhi)南(nan)。

書店廣泛(fan)聯結各(ge)(ge)行各(ge)(ge)業，通過閱(yue)讀(du)活動串(chuan)聯起機關、學校、社(she)區(qu)、企業，從而調動全省各(ge)(ge)地廣大群(qun)眾參與的積極性。

閱(yue)讀活(huo)(huo)(huo)(huo)(huo)動(dong)(dong)(dong)融合本地(di)特色：廣州(zhou)(zhou)市(shi)(shi)(shi)(shi)(shi)推出(chu)“聲入人心(xin)，紅動(dong)(dong)(dong)廣州(zhou)(zhou)”——尋找廣州(zhou)(zhou)最美“悅(yue)”讀之聲紅色經(jing)典(dian)作品誦讀；深(shen)圳市(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)“書(shu)(shu)映百年(nian)偉(wei)業”黨史學習教(jiao)育主題(ti)展；汕(shan)頭市(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)“書(shu)(shu)中(zhong)(zhong)的(de)鄉(xiang)村(cun)變(bian)遷”圖書(shu)(shu)展；佛山(shan)市(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)“閱(yue)途，書(shu)(shu)與遠方”基層文(wen)化巡回展；河(he)源市(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)盲人聽書(shu)(shu)、聾啞人視聽閱(yue)讀活(huo)(huo)(huo)(huo)(huo)動(dong)(dong)(dong)；梅州(zhou)(zhou)市(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)“南粵沃土鑄(zhu)偉(wei)業——中(zhong)(zhong)國共產黨在廣東”圖片展；惠州(zhou)(zhou)市(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)“不(bu)忘初(chu)心(xin)，傳(chuan)承(cheng)薪火”主題(ti)閱(yue)讀活(huo)(huo)(huo)(huo)(huo)動(dong)(dong)(dong)；汕(shan)尾市(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)《熱土地(di)上(shang)的(de)紅飄(piao)帶》新書(shu)(shu)分(fen)享(xiang)(xiang)會；中(zhong)(zhong)山(shan)市(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)第三(san)屆中(zhong)(zhong)山(shan)市(shi)(shi)(shi)(shi)(shi)經(jing)典(dian)誦讀活(huo)(huo)(huo)(huo)(huo)動(dong)(dong)(dong)線下(xia)決賽(sai)；江(jiang)門(men)市(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)黨史、僑史故事分(fen)享(xiang)(xiang)會和(he)僑鄉(xiang)特色文(wen)化展示活(huo)(huo)(huo)(huo)(huo)動(dong)(dong)(dong)；陽(yang)江(jiang)市(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)紅色主題(ti)紀錄片展播(bo)活(huo)(huo)(huo)(huo)(huo)動(dong)(dong)(dong)；湛江(jiang)市(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)“唐詩氣度與民族自信”“儒家(jia)修身(shen)”等主題(ti)文(wen)化講堂；茂名(ming)市(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)“書(shu)(shu)香(xiang)暖山(shan)區”捐書(shu)(shu)活(huo)(huo)(huo)(huo)(huo)動(dong)(dong)(dong)；肇(zhao)慶(qing)市(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)全國“兩優一(yi)先”表彰大(da)會肇(zhao)慶(qing)代表閱(yue)讀分(fen)享(xiang)(xiang)會；清遠市(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)“文(wen)明家(jia)風”書(shu)(shu)法巡展；潮(chao)州(zhou)(zhou)市(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)“潮(chao)心(xin)向黨”潮(chao)州(zhou)(zhou)黨史印記檔案圖片展；揭陽(yang)市(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)“書(shu)(shu)香(xiang)家(jia)國情(qing)”讀書(shu)(shu)主題(ti)晚會；云浮市(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)“書(shu)(shu)香(xiang)鄉(xiang)村(cun)”公益贈書(shu)(shu)活(huo)(huo)(huo)(huo)(huo)動(dong)(dong)(dong)。

立面觀書(shu)展，線(xian)上線(xian)下活動有機(ji)融合

隨著閱(yue)讀方式多(duo)樣化(hua)，南(nan)(nan)國書(shu)香(xiang)節(jie)進一步加強線(xian)(xian)上(shang)線(xian)(xian)下(xia)融合，搭建“南(nan)(nan)國書(shu)香(xiang)節(jie)云平臺”，將線(xian)(xian)上(shang)展(zhan)示、線(xian)(xian)上(shang)銷售、線(xian)(xian)上(shang)活(huo)動(dong)、線(xian)(xian)上(shang)公益和(he)線(xian)(xian)下(xia)活(huo)動(dong)有機融合。廣大群眾(zhong)不僅可以(yi)到分會場線(xian)(xian)下(xia)參(can)展(zhan)，也可以(yi)通(tong)過南(nan)(nan)國書(shu)香(xiang)節(jie)小程(cheng)(cheng)序、羊城(cheng)書(shu)展(zhan)小程(cheng)(cheng)序，在云端同享優惠購書(shu)、參(can)與閱(yue)讀活(huo)動(dong)。

主題(ti)出(chu)(chu)(chu)版(ban)(ban)物(wu)展(zhan)(zhan)(zhan)銷(xiao)(xiao)、“書(shu)(shu)香優選(xuan)”精品出(chu)(chu)(chu)版(ban)(ban)物(wu)展(zhan)(zhan)(zhan)銷(xiao)(xiao)、廣東優秀(xiu)出(chu)(chu)(chu)版(ban)(ban)物(wu)展(zhan)(zhan)(zhan)銷(xiao)(xiao)、中(zhong)國出(chu)(chu)(chu)版(ban)(ban)集團優秀(xiu)出(chu)(chu)(chu)版(ban)(ban)物(wu)展(zhan)(zhan)(zhan)銷(xiao)(xiao)將(jiang)在“南(nan)國書(shu)(shu)香節”小(xiao)程(cheng)序同(tong)步上線(xian)(xian)，全省分(fen)會(hui)場同(tong)步開設(she)線(xian)(xian)上購書(shu)(shu)平臺(tai)，重點依托“新華通(tong)讀”小(xiao)程(cheng)序，供全省廣大(da)群眾在線(xian)(xian)購書(shu)(shu)；同(tong)時，數十(shi)場新書(shu)(shu)分(fen)享會(hui)、論壇沙(sha)龍、閱讀活(huo)動(dong)將(jiang)進行線(xian)(xian)上直播，并通(tong)過南(nan)國書(shu)(shu)香節小(xiao)程(cheng)序全面發布，讓廣大(da)群眾打破距離界限(xian)，實現線(xian)(xian)上參(can)展(zhan)(zhan)(zhan)。

今年南國書香(xiang)節開啟云互動(dong)(dong)，打造“小書房(fang)，大(da)世(shi)界”云平臺，百(bai)位名(ming)人作家走進(jin)自己(ji)的書房(fang)或特(te)色(se)(se)書店(dian)，通過(guo)云互動(dong)(dong)，向廣(guang)大(da)群(qun)眾(zhong)推薦(jian)好書，共同參(can)與(yu)書香(xiang)節。來自廣(guang)東(dong)本(ben)土的近(jin)百(bai)名(ming)文(wen)化(hua)名(ming)人、專家學者(zhe)、作家、閱讀推廣(guang)人將下沉(chen)到全省分會場開展(zhan)活動(dong)(dong)，通過(guo)講座、對談(tan)、沙龍、簽售等(deng)(deng)形式，圍繞(rao)紅(hong)色(se)(se)題(ti)材、嶺(ling)南文(wen)化(hua)、親子教育、生(sheng)活方(fang)式等(deng)(deng)內容，深入(ru)書店(dian)一線(xian)，與(yu)廣(guang)大(da)群(qun)眾(zhong)面對面交流(liu)。

優惠遍基層，多措并舉提高惠民滲透力(li)

今年南國書香(xiang)節繼(ji)續發揮(hui)“全(quan)(quan)民閱讀(du)主(zhu)陣地”作用(yong)，向全(quan)(quan)省(sheng)廣大群眾推出便民惠(hui)民舉(ju)措(cuo)，通過(guo)文化惠(hui)民助推全(quan)(quan)民閱讀(du)。全(quan)(quan)省(sheng)分(fen)會場同步推出全(quan)(quan)場圖書八折(zhe)優惠(hui)，“書香(xiang)之夜”專場圖書限時七(qi)折(zhe)優惠(hui)。

全省各地(di)(di)分會場(chang)推出(chu)多項惠(hui)(hui)民活動(dong)。在(zai)(zai)廣州(zhou)(zhou)分會場(chang)，讀者到(dao)指定書(shu)店(dian)（四(si)閱書(shu)店(dian)·東湖店(dian)、四(si)閱書(shu)店(dian)·琶洲店(dian)、楠(nan)楓書(shu)院、新塘書(shu)城(cheng)、江高書(shu)城(cheng)、北京路教材書(shu)店(dian)、吾悅(yue)青年文化空(kong)間）購書(shu)，除享(xiang)受8折(zhe)優(you)(you)惠(hui)(hui)以外，還(huan)可(ke)(ke)疊加享(xiang)受工(gong)銀專項優(you)(you)惠(hui)(hui)。讀者使用(yong)(yong)工(gong)銀e生活APP掃碼支付（需綁定廣州(zhou)(zhou)地(di)(di)區(qu)工(gong)銀信(xin)用(yong)(yong)卡(ka)），可(ke)(ke)享(xiang)5折(zhe)優(you)(you)惠(hui)(hui)，最高單筆優(you)(you)惠(hui)(hui)金額(e)可(ke)(ke)達50元(yuan)(yuan)。活動(dong)期間每位讀者可(ke)(ke)享(xiang)受2次優(you)(you)惠(hui)(hui)，優(you)(you)惠(hui)(hui)名額(e)有(you)限，先到(dao)先得。在(zai)(zai)“羊城(cheng)書(shu)展”小程序，將上線“清(qing)空(kong)100位讀者購物車”活動(dong)，連續10天隨機抽取10位提(ti)供限額(e)500元(yuan)(yuan)范(fan)圍內清(qing)空(kong)購物車的免單福利，實(shi)實(shi)在(zai)(zai)在(zai)(zai)優(you)(you)惠(hui)(hui)于(yu)民。

在中山分會(hui)場(chang)(chang)，“中山書(shu)展”云(yun)平臺將(jiang)發(fa)放15萬(wan)電子(zi)購(gou)書(shu)券(quan)；江(jiang)門分會(hui)場(chang)(chang)則通過(guo)(guo)“文化惠民(min)，云(yun)上共享”黨史答題(ti)抽獎小程序發(fa)放8萬(wan)元(yuan)電子(zi)購(gou)書(shu)券(quan)；湛(zhan)江(jiang)分會(hui)場(chang)(chang)將(jiang)通過(guo)(guo)“嶺南書(shu)香”微(wei)信公眾號、“視聽湛(zhan)江(jiang)”APP、“湛(zhan)江(jiang)發(fa)布(bu)”微(wei)信公眾號等平臺發(fa)放10萬(wan)元(yuan)電子(zi)購(gou)書(shu)券(quan)；茂名分會(hui)場(chang)(chang)則向當(dang)地新華(hua)書(shu)店、市圖書(shu)館(guan)及市區4家民(min)營書(shu)店的(de)讀者(zhe)發(fa)放10萬(wan)元(yuan)購(gou)書(shu)券(quan)；云(yun)浮分會(hui)場(chang)(chang)將(jiang)通過(guo)(guo)“云(yun)報(bao)商城”派(pai)發(fa)電子(zi)購(gou)書(shu)券(quan)，同(tong)時(shi)派(pai)發(fa)紙質(zhi)購(gou)書(shu)券(quan)，總額10萬(wan)元(yuan)。

公益暖人(ren)心，形式創新(xin)助推(tui)閱(yue)讀服(fu)務多元化(hua)

書(shu)香節期間，廣州(zhou)市、深圳(zhen)市、佛山(shan)(shan)市、韶關市、河源(yuan)市、梅州(zhou)市、惠州(zhou)市、東莞(guan)市、中山(shan)(shan)市、江門市、湛江市、茂(mao)名市、肇(zhao)慶(qing)市、清遠市、潮州(zhou)市、揭陽市的市、縣公共(gong)圖(tu)書(shu)館與當(dang)地新(xin)華書(shu)店(dian)聯合舉辦(ban)“你(ni)選(xuan)書(shu)，我(wo)買單(dan)”活動，凡(fan)持有當(dang)地圖(tu)書(shu)館借(jie)閱卡的廣大(da)群眾，憑借(jie)閱卡可(ke)在(zai)當(dang)地指定書(shu)店(dian)或圖(tu)書(shu)館自選(xuan)圖(tu)書(shu)進(jin)行借(jie)閱。

今年，鄉(xiang)(xiang)(xiang)鎮(zhen)(zhen)(zhen)流(liu)動(dong)(dong)售書(shu)(shu)(shu)(shu)活(huo)動(dong)(dong)成為(wei)南(nan)國(guo)書(shu)(shu)(shu)(shu)香節的重點公益活(huo)動(dong)(dong)，各地(di)分會場(chang)將在全省鄉(xiang)(xiang)(xiang)鎮(zhen)(zhen)(zhen)輪(lun)流(liu)開展流(liu)動(dong)(dong)售書(shu)(shu)(shu)(shu)活(huo)動(dong)(dong)，鄉(xiang)(xiang)(xiang)鎮(zhen)(zhen)(zhen)流(liu)動(dong)(dong)售書(shu)(shu)(shu)(shu)活(huo)動(dong)(dong)由(you)各市(shi)縣新(xin)華(hua)書(shu)(shu)(shu)(shu)店(dian)具體(ti)開展，潮(chao)南(nan)購(gou)書(shu)(shu)(shu)(shu)中心、博羅書(shu)(shu)(shu)(shu)城、陽山購(gou)書(shu)(shu)(shu)(shu)中心、江門購(gou)書(shu)(shu)(shu)(shu)中心、連州購(gou)書(shu)(shu)(shu)(shu)中心、江南(nan)購(gou)書(shu)(shu)(shu)(shu)中心、新(xin)興購(gou)書(shu)(shu)(shu)(shu)中心等(deng)數(shu)十(shi)家新(xin)華(hua)書(shu)(shu)(shu)(shu)店(dian)，將陸續舉辦流(liu)動(dong)(dong)售書(shu)(shu)(shu)(shu)，把“鄉(xiang)(xiang)(xiang)鎮(zhen)(zhen)(zhen)流(liu)動(dong)(dong)售書(shu)(shu)(shu)(shu)車”開到偏遠鄉(xiang)(xiang)(xiang)鎮(zhen)(zhen)(zhen)，滿足農村群(qun)眾精神文(wen)化需求，助力鄉(xiang)(xiang)(xiang)村文(wen)化振(zhen)興。

防控不放松，守好成果營造安(an)全參展環境