2021南國書香節于(yu)8月20-30日舉辦。在常態化(hua)疫情防控下(xia)，本屆(jie)南國書香節采用“線(xian)上線(xian)下(xia)結合(he)、全省各級聯動(dong)、分散同期辦展(zhan)”的形式開展(zhan)，全省范(fan)圍內設立(li)的321個分會場(chang)將同頻共振，聯袂唱響閱讀協(xie)奏曲(qu)——超20萬種參展(zhan)圖書線(xian)上線(xian)下(xia)同步展(zhan)示，200多名文(wen)化(hua)名家或踏足南粵，或做客云端，464場(chang)次文(wen)化(hua)活動(dong)潤(run)澤嶺南，一場(chang)大眾(zhong)化(hua)、多元化(hua)、立(li)體(ti)化(hua)的文(wen)化(hua)盛(sheng)宴將在八(ba)月盛(sheng)夏(xia)掀起滿(man)城書香。

聚焦新時代，透過(guo)出(chu)版看百年輝(hui)煌成(cheng)就

今(jin)年是中國共產黨成立100周年，也是我國進入(ru)“十四五”規劃(hua)、乘勢而上開(kai)啟全(quan)面建設社(she)會主義現代化國家(jia)新(xin)征程、向第二個百年奮斗目標進軍的開(kai)局之年。

2021南(nan)國(guo)書香節以“閱讀點(dian)(dian)(dian)亮前行的路”為年度口號，匯集主(zhu)題(ti)出版重點(dian)(dian)(dian)出版物，在全省范圍(wei)內集中(zhong)展示(shi)展銷習近平新(xin)時代中(zhong)國(guo)特色社會主(zhu)義思想出版成果(guo)(guo)，重點(dian)(dian)(dian)展示(shi)黨史(shi)(shi)、新(xin)中(zhong)國(guo)史(shi)(shi)、改革開放史(shi)(shi)、社會主(zhu)義發展史(shi)(shi)等主(zhu)題(ti)出版物，展示(shi)弘(hong)揚民族(zu)精神、歌頌改革成果(guo)(guo)、宣傳典(dian)型(xing)事(shi)跡的優秀作品，為廣(guang)大群眾(zhong)呈現有(you)高度、有(you)深度的主(zhu)題(ti)佳作。

全省分會(hui)場同(tong)步設立“主題(ti)出版物(wu)專柜”，開(kai)啟線下聯展(zhan)(zhan)(zhan)，筑成百店百部紅色經典圖書獻禮(li)方陣，集中(zhong)展(zhan)(zhan)(zhan)示展(zhan)(zhan)(zhan)銷《習近(jin)平談治國理政(zheng)》《中(zhong)國共產黨簡史(shi)(shi)(shi)》《新征程面對面》等重大主題(ti)出版物(wu)和黨史(shi)(shi)(shi)學習教育讀物(wu)，全面展(zhan)(zhan)(zhan)示進入新時代黨和國家各項事業取(qu)得(de)的(de)歷(li)史(shi)(shi)(shi)性成就、發生(sheng)的(de)歷(li)史(shi)(shi)(shi)性變(bian)革，回顧(gu)百年歷(li)程，展(zhan)(zhan)(zhan)現輝(hui)煌成就，引發廣大群眾共鳴。

同時，各分會場集中(zhong)開展(zhan)主題(ti)出版物首發儀式、“紅色文化輕騎兵(bing)”、“重溫紅色記(ji)憶”等(deng)紅色題(ti)材閱讀互動(dong)活動(dong)。

吹響集結(jie)號，全省321個(ge)分會場聯(lian)展聯(lian)動

本(ben)屆南(nan)國書(shu)香節進一步深(shen)耕全民閱(yue)讀，厚植文化根基(ji)，著力(li)拓寬全民參展的幅度、延伸(shen)全民觀(guan)展的廣度、加大全民優(you)惠的力(li)度、掀起全民閱(yue)讀的熱度，立(li)足“挖(wa)掘地(di)方優(you)勢、辦出地(di)方特(te)色”，在全省設(she)置321個分(fen)會場。

各(ge)分(fen)會場(chang)統(tong)(tong)一(yi)標識、統(tong)(tong)一(yi)宣傳、統(tong)(tong)一(yi)折扣、統(tong)(tong)一(yi)氛圍，編織成(cheng)一(yi)張廣泛的、立(li)體的全民(min)閱讀服務網，共同(tong)吹響(xiang)“2021南國(guo)書香節”集結(jie)號。

全省分(fen)會場分(fen)布均(jun)衡，全面覆(fu)蓋市、區（縣），讓廣大群眾(zhong)實現零距離參(can)展(zhan)(zhan)。展(zhan)(zhan)覽不(bu)僅注重主題聚(ju)焦(jiao)，思想(xiang)引領，也注重大眾(zhong)閱讀，活(huo)動互(hu)動，只要廣大群眾(zhong)走進(jin)書(shu)(shu)店，走進(jin)圖書(shu)(shu)館，就(jiu)可以近距離參(can)與書(shu)(shu)香(xiang)節(jie)豐富的閱讀活(huo)動。

全(quan)省各地分(fen)會場以新(xin)華書(shu)店(dian)、特色書(shu)店(dian)為閱(yue)讀(du)發散點，同步設置“書(shu)香(xiang)優(you)選”精(jing)品出(chu)(chu)版(ban)物專柜(ju)、廣東優(you)秀出(chu)(chu)版(ban)物專柜(ju)、中國出(chu)(chu)版(ban)集(ji)團優(you)秀出(chu)(chu)版(ban)物專柜(ju)，精(jing)選一批大(da)眾(zhong)精(jing)品、暢銷經典、嶺南文化、地方特色讀(du)物，為廣大(da)群(qun)眾(zhong)提供(gong)閱(yue)讀(du)指(zhi)南。

書店(dian)廣(guang)泛聯結各(ge)行各(ge)業，通過(guo)閱讀活(huo)動串聯起機關、學校、社區、企業，從(cong)而調動全省(sheng)各(ge)地廣(guang)大群眾參(can)與的積(ji)極性。

閱(yue)讀(du)活(huo)(huo)動(dong)(dong)融合本地特色(se)(se)：廣州市(shi)(shi)(shi)推出“聲(sheng)入人(ren)心，紅(hong)(hong)(hong)動(dong)(dong)廣州”——尋找廣州最美“悅(yue)”讀(du)之聲(sheng)紅(hong)(hong)(hong)色(se)(se)經典作品誦讀(du)；深圳市(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)辦(ban)(ban)“書(shu)(shu)映百年(nian)偉業”黨(dang)史(shi)學習教育主題(ti)展(zhan)(zhan)；汕(shan)頭市(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)辦(ban)(ban)“書(shu)(shu)中的鄉(xiang)村變遷(qian)”圖(tu)書(shu)(shu)展(zhan)(zhan)；佛山(shan)市(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)辦(ban)(ban)“閱(yue)途，書(shu)(shu)與遠方”基(ji)層(ceng)文化巡回展(zhan)(zhan)；河(he)源市(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)辦(ban)(ban)盲人(ren)聽(ting)書(shu)(shu)、聾啞人(ren)視聽(ting)閱(yue)讀(du)活(huo)(huo)動(dong)(dong)；梅州市(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)辦(ban)(ban)“南粵沃土鑄偉業——中國共(gong)產(chan)黨(dang)在(zai)廣東”圖(tu)片展(zhan)(zhan)；惠州市(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)辦(ban)(ban)“不(bu)忘初心，傳承薪火”主題(ti)閱(yue)讀(du)活(huo)(huo)動(dong)(dong)；汕(shan)尾(wei)市(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)辦(ban)(ban)《熱(re)土地上的紅(hong)(hong)(hong)飄帶》新書(shu)(shu)分享(xiang)會；中山(shan)市(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)辦(ban)(ban)第(di)三屆中山(shan)市(shi)(shi)(shi)經典誦讀(du)活(huo)(huo)動(dong)(dong)線下決賽；江(jiang)門(men)市(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)辦(ban)(ban)黨(dang)史(shi)、僑史(shi)故(gu)事分享(xiang)會和僑鄉(xiang)特色(se)(se)文化展(zhan)(zhan)示活(huo)(huo)動(dong)(dong)；陽(yang)江(jiang)市(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)辦(ban)(ban)紅(hong)(hong)(hong)色(se)(se)主題(ti)紀錄片展(zhan)(zhan)播活(huo)(huo)動(dong)(dong)；湛江(jiang)市(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)辦(ban)(ban)“唐(tang)詩氣度與民族自信”“儒家(jia)(jia)修身”等主題(ti)文化講堂(tang)；茂(mao)名市(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)辦(ban)(ban)“書(shu)(shu)香暖山(shan)區”捐書(shu)(shu)活(huo)(huo)動(dong)(dong)；肇慶市(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)辦(ban)(ban)全(quan)國“兩優一(yi)先(xian)”表彰大(da)會肇慶代(dai)表閱(yue)讀(du)分享(xiang)會；清遠市(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)辦(ban)(ban)“文明(ming)家(jia)(jia)風”書(shu)(shu)法巡展(zhan)(zhan)；潮州市(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)辦(ban)(ban)“潮心向(xiang)黨(dang)”潮州黨(dang)史(shi)印記檔(dang)案圖(tu)片展(zhan)(zhan)；揭陽(yang)市(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)辦(ban)(ban)“書(shu)(shu)香家(jia)(jia)國情”讀(du)書(shu)(shu)主題(ti)晚會；云浮市(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)辦(ban)(ban)“書(shu)(shu)香鄉(xiang)村”公益(yi)贈書(shu)(shu)活(huo)(huo)動(dong)(dong)。

立(li)面觀書展，線(xian)上(shang)線(xian)下活動有(you)機融合

隨著閱(yue)讀(du)方式多樣化，南(nan)國書(shu)香節(jie)進一步加強線(xian)上線(xian)下(xia)融(rong)合，搭建“南(nan)國書(shu)香節(jie)云平臺”，將線(xian)上展示、線(xian)上銷(xiao)售、線(xian)上活動(dong)(dong)、線(xian)上公益和線(xian)下(xia)活動(dong)(dong)有機融(rong)合。廣大群眾(zhong)不僅可以到分會場線(xian)下(xia)參展，也(ye)可以通(tong)過南(nan)國書(shu)香節(jie)小程序(xu)、羊城(cheng)書(shu)展小程序(xu)，在云端(duan)同享優惠購書(shu)、參與(yu)閱(yue)讀(du)活動(dong)(dong)。

主題出(chu)(chu)版(ban)(ban)(ban)物展(zhan)銷(xiao)(xiao)、“書(shu)(shu)(shu)(shu)香(xiang)優(you)(you)選”精品出(chu)(chu)版(ban)(ban)(ban)物展(zhan)銷(xiao)(xiao)、廣東(dong)優(you)(you)秀(xiu)出(chu)(chu)版(ban)(ban)(ban)物展(zhan)銷(xiao)(xiao)、中國(guo)(guo)出(chu)(chu)版(ban)(ban)(ban)集(ji)團(tuan)優(you)(you)秀(xiu)出(chu)(chu)版(ban)(ban)(ban)物展(zhan)銷(xiao)(xiao)將在(zai)“南(nan)國(guo)(guo)書(shu)(shu)(shu)(shu)香(xiang)節”小程序同步上(shang)線(xian)，全省(sheng)分會場(chang)同步開設線(xian)上(shang)購(gou)書(shu)(shu)(shu)(shu)平臺(tai)，重(zhong)點依托“新(xin)華通讀”小程序，供(gong)全省(sheng)廣大(da)群(qun)眾在(zai)線(xian)購(gou)書(shu)(shu)(shu)(shu)；同時(shi)，數十場(chang)新(xin)書(shu)(shu)(shu)(shu)分享會、論壇沙龍(long)、閱讀活動將進行(xing)線(xian)上(shang)直(zhi)播，并通過南(nan)國(guo)(guo)書(shu)(shu)(shu)(shu)香(xiang)節小程序全面發布，讓廣大(da)群(qun)眾打破距離(li)界限，實現線(xian)上(shang)參展(zhan)。

今年南國書(shu)香節開(kai)啟云(yun)互(hu)(hu)動(dong)，打造(zao)“小書(shu)房，大(da)世界”云(yun)平臺，百(bai)位名人(ren)作家(jia)走進(jin)自己的(de)書(shu)房或特色書(shu)店(dian)(dian)，通過云(yun)互(hu)(hu)動(dong)，向廣(guang)(guang)(guang)大(da)群眾推薦(jian)好書(shu)，共(gong)同(tong)參與書(shu)香節。來自廣(guang)(guang)(guang)東本土(tu)的(de)近百(bai)名文化名人(ren)、專家(jia)學者、作家(jia)、閱(yue)讀推廣(guang)(guang)(guang)人(ren)將下沉(chen)到全省分會場開(kai)展活(huo)動(dong)，通過講座、對談(tan)、沙(sha)龍、簽售等形(xing)式(shi)(shi)，圍(wei)繞紅色題(ti)材、嶺南文化、親子教育(yu)、生活(huo)方(fang)式(shi)(shi)等內容，深入書(shu)店(dian)(dian)一線，與廣(guang)(guang)(guang)大(da)群眾面對面交(jiao)流。

優惠遍基層，多措(cuo)并舉提高惠民滲透力

今年南國書香節繼續發揮“全(quan)(quan)民閱讀(du)主陣地(di)”作用(yong)，向全(quan)(quan)省(sheng)廣大群眾(zhong)推出便民惠民舉措(cuo)，通過文化(hua)惠民助推全(quan)(quan)民閱讀(du)。全(quan)(quan)省(sheng)分會場同(tong)步推出全(quan)(quan)場圖(tu)書八折優惠，“書香之(zhi)夜”專(zhuan)場圖(tu)書限(xian)時七折優惠。

全省(sheng)各地分會場推出多項(xiang)惠(hui)民(min)活(huo)動(dong)。在廣(guang)州分會場，讀(du)者到指(zhi)定書(shu)(shu)店(dian)(dian)（四(si)閱(yue)書(shu)(shu)店(dian)(dian)·東湖(hu)店(dian)(dian)、四(si)閱(yue)書(shu)(shu)店(dian)(dian)·琶洲店(dian)(dian)、楠楓書(shu)(shu)院、新(xin)塘書(shu)(shu)城、江(jiang)高書(shu)(shu)城、北京路教材書(shu)(shu)店(dian)(dian)、吾(wu)悅青年文化空間(jian)）購書(shu)(shu)，除享(xiang)受(shou)8折優(you)(you)惠(hui)以外，還可(ke)疊加享(xiang)受(shou)工(gong)銀專(zhuan)項(xiang)優(you)(you)惠(hui)。讀(du)者使用工(gong)銀e生(sheng)活(huo)APP掃碼支付（需綁定廣(guang)州地區工(gong)銀信用卡），可(ke)享(xiang)5折優(you)(you)惠(hui)，最高單筆優(you)(you)惠(hui)金(jin)額可(ke)達50元。活(huo)動(dong)期間(jian)每(mei)位(wei)讀(du)者可(ke)享(xiang)受(shou)2次優(you)(you)惠(hui)，優(you)(you)惠(hui)名額有限(xian)，先(xian)到先(xian)得。在“羊城書(shu)(shu)展(zhan)”小程序，將上線(xian)“清空100位(wei)讀(du)者購物(wu)(wu)車(che)(che)”活(huo)動(dong)，連續(xu)10天隨機抽取10位(wei)提供(gong)限(xian)額500元范圍內清空購物(wu)(wu)車(che)(che)的(de)免單福利，實實在在優(you)(you)惠(hui)于(yu)民(min)。

在中(zhong)山分(fen)會(hui)(hui)場(chang)(chang)，“中(zhong)山書(shu)(shu)(shu)展(zhan)”云(yun)平臺將發(fa)放(fang)(fang)15萬電子(zi)購(gou)書(shu)(shu)(shu)券(quan)；江(jiang)(jiang)門分(fen)會(hui)(hui)場(chang)(chang)則(ze)通(tong)過(guo)(guo)“文(wen)化惠民，云(yun)上共享”黨(dang)史答題抽獎小程序發(fa)放(fang)(fang)8萬元(yuan)(yuan)(yuan)電子(zi)購(gou)書(shu)(shu)(shu)券(quan)；湛江(jiang)(jiang)分(fen)會(hui)(hui)場(chang)(chang)將通(tong)過(guo)(guo)“嶺南書(shu)(shu)(shu)香”微(wei)信(xin)公眾(zhong)號(hao)、“視(shi)聽湛江(jiang)(jiang)”APP、“湛江(jiang)(jiang)發(fa)布”微(wei)信(xin)公眾(zhong)號(hao)等平臺發(fa)放(fang)(fang)10萬元(yuan)(yuan)(yuan)電子(zi)購(gou)書(shu)(shu)(shu)券(quan)；茂名分(fen)會(hui)(hui)場(chang)(chang)則(ze)向(xiang)當(dang)地新華書(shu)(shu)(shu)店、市圖書(shu)(shu)(shu)館及(ji)市區4家民營書(shu)(shu)(shu)店的讀者(zhe)發(fa)放(fang)(fang)10萬元(yuan)(yuan)(yuan)購(gou)書(shu)(shu)(shu)券(quan)；云(yun)浮分(fen)會(hui)(hui)場(chang)(chang)將通(tong)過(guo)(guo)“云(yun)報(bao)商城”派發(fa)電子(zi)購(gou)書(shu)(shu)(shu)券(quan)，同(tong)時派發(fa)紙質購(gou)書(shu)(shu)(shu)券(quan)，總額10萬元(yuan)(yuan)(yuan)。

公益暖人心，形式創新(xin)助(zhu)推閱讀(du)服務多元化

書(shu)香節期間，廣州(zhou)市(shi)(shi)(shi)(shi)、深圳市(shi)(shi)(shi)(shi)、佛山市(shi)(shi)(shi)(shi)、韶(shao)關市(shi)(shi)(shi)(shi)、河(he)源(yuan)市(shi)(shi)(shi)(shi)、梅州(zhou)市(shi)(shi)(shi)(shi)、惠(hui)州(zhou)市(shi)(shi)(shi)(shi)、東莞市(shi)(shi)(shi)(shi)、中山市(shi)(shi)(shi)(shi)、江門(men)市(shi)(shi)(shi)(shi)、湛(zhan)江市(shi)(shi)(shi)(shi)、茂(mao)名(ming)市(shi)(shi)(shi)(shi)、肇慶市(shi)(shi)(shi)(shi)、清(qing)遠市(shi)(shi)(shi)(shi)、潮州(zhou)市(shi)(shi)(shi)(shi)、揭(jie)陽(yang)市(shi)(shi)(shi)(shi)的市(shi)(shi)(shi)(shi)、縣公(gong)共圖(tu)書(shu)館與當地(di)新華書(shu)店聯合舉(ju)辦“你選書(shu)，我買單”活動，凡持有當地(di)圖(tu)書(shu)館借閱(yue)卡(ka)的廣大群眾，憑借閱(yue)卡(ka)可(ke)在當地(di)指定書(shu)店或圖(tu)書(shu)館自選圖(tu)書(shu)進行借閱(yue)。

今年，鄉(xiang)鎮(zhen)流(liu)動(dong)售(shou)(shou)書(shu)(shu)活(huo)(huo)(huo)(huo)動(dong)成(cheng)為南國書(shu)(shu)香節的重點公益活(huo)(huo)(huo)(huo)動(dong)，各地分會場將(jiang)在全省鄉(xiang)鎮(zhen)輪(lun)流(liu)開(kai)展流(liu)動(dong)售(shou)(shou)書(shu)(shu)活(huo)(huo)(huo)(huo)動(dong)，鄉(xiang)鎮(zhen)流(liu)動(dong)售(shou)(shou)書(shu)(shu)活(huo)(huo)(huo)(huo)動(dong)由(you)各市縣新(xin)華書(shu)(shu)店具體開(kai)展，潮南購書(shu)(shu)中心(xin)(xin)、博羅書(shu)(shu)城、陽山購書(shu)(shu)中心(xin)(xin)、江門購書(shu)(shu)中心(xin)(xin)、連州(zhou)購書(shu)(shu)中心(xin)(xin)、江南購書(shu)(shu)中心(xin)(xin)、新(xin)興(xing)購書(shu)(shu)中心(xin)(xin)等數十家新(xin)華書(shu)(shu)店，將(jiang)陸(lu)續舉辦流(liu)動(dong)售(shou)(shou)書(shu)(shu)，把(ba)“鄉(xiang)鎮(zhen)流(liu)動(dong)售(shou)(shou)書(shu)(shu)車”開(kai)到偏遠鄉(xiang)鎮(zhen)，滿足(zu)農村群眾精神(shen)文化需求，助力鄉(xiang)村文化振(zhen)興(xing)。

防(fang)控(kong)不(bu)放松，守好成果(guo)營造安全參展環境