2021南國書香節于8月(yue)20-30日舉(ju)辦。在常(chang)態化疫情(qing)防控(kong)下，本屆南國書香節采用“線上線下結合、全省(sheng)各級聯動、分散同期(qi)辦展”的(de)形式開展，全省(sheng)范圍內設立(li)(li)的(de)321個分會場將同頻共振，聯袂(mei)唱響閱讀協奏(zou)曲——超20萬種參展圖書線上線下同步展示，200多名(ming)文(wen)化名(ming)家或踏(ta)足南粵，或做客云端，464場次文(wen)化活動潤澤(ze)嶺南，一場大眾化、多元化、立(li)(li)體(ti)化的(de)文(wen)化盛(sheng)宴(yan)將在八月(yue)盛(sheng)夏掀起滿城書香。

聚焦新時代，透過出版(ban)看(kan)百年輝煌成(cheng)就(jiu)

今年是中國共產黨成立100周年，也是我國進入“十四五”規(gui)劃、乘(cheng)勢而上開(kai)啟全面建設(she)社會主義現(xian)代化國家新征程、向(xiang)第二個百年奮斗目(mu)標進軍的(de)開(kai)局之年。

2021南(nan)國書香節以(yi)“閱讀點亮前行的(de)路”為年(nian)度口號，匯集主(zhu)(zhu)(zhu)題(ti)出(chu)版(ban)(ban)(ban)重點出(chu)版(ban)(ban)(ban)物，在(zai)全省范圍內(nei)集中(zhong)展示(shi)展銷習(xi)近平新時代中(zhong)國特色社會(hui)(hui)主(zhu)(zhu)(zhu)義(yi)思想(xiang)出(chu)版(ban)(ban)(ban)成果，重點展示(shi)黨史(shi)、新中(zhong)國史(shi)、改(gai)革開放史(shi)、社會(hui)(hui)主(zhu)(zhu)(zhu)義(yi)發展史(shi)等主(zhu)(zhu)(zhu)題(ti)出(chu)版(ban)(ban)(ban)物，展示(shi)弘揚民(min)族精神、歌(ge)頌改(gai)革成果、宣傳典型事跡的(de)優秀作品，為廣大群眾呈現(xian)有(you)高度、有(you)深(shen)度的(de)主(zhu)(zhu)(zhu)題(ti)佳作。

全省分會場(chang)同步設立(li)“主題出(chu)版物(wu)專柜”，開啟線下聯展(zhan)，筑成(cheng)百(bai)店百(bai)部(bu)紅色經典(dian)圖書獻(xian)禮方陣(zhen)，集(ji)中展(zhan)示展(zhan)銷《習近平談治(zhi)國理政》《中國共產黨簡史(shi)》《新征程(cheng)面對(dui)面》等重大主題出(chu)版物(wu)和黨史(shi)學(xue)習教育讀物(wu)，全面展(zhan)示進入新時代黨和國家各項(xiang)事業取得(de)的歷(li)史(shi)性(xing)成(cheng)就(jiu)、發(fa)生的歷(li)史(shi)性(xing)變革，回顧百(bai)年歷(li)程(cheng)，展(zhan)現(xian)輝煌成(cheng)就(jiu)，引發(fa)廣大群眾共鳴。

同時，各分會場集中開展(zhan)主題出版物首(shou)發儀式、“紅(hong)色文化輕騎兵(bing)”、“重溫紅(hong)色記(ji)憶”等(deng)紅(hong)色題材閱讀互(hu)動活動。

吹(chui)響集結號，全省(sheng)321個(ge)分(fen)會場聯展(zhan)聯動

本屆南(nan)國(guo)書香節進一步深耕全民(min)閱(yue)讀，厚植文(wen)化根基，著力拓寬(kuan)全民(min)參展的(de)幅度(du)、延伸全民(min)觀展的(de)廣度(du)、加大全民(min)優惠的(de)力度(du)、掀起全民(min)閱(yue)讀的(de)熱度(du)，立足“挖掘地(di)方優勢、辦出地(di)方特(te)色”，在(zai)全省設置321個分會場。

各分會場統(tong)(tong)一(yi)標(biao)識、統(tong)(tong)一(yi)宣傳(chuan)、統(tong)(tong)一(yi)折扣、統(tong)(tong)一(yi)氛圍，編(bian)織(zhi)成一(yi)張廣泛的、立體的全(quan)民閱讀服務網，共(gong)同吹響(xiang)“2021南國書(shu)香節”集結號。

全省分(fen)會場(chang)分(fen)布(bu)均衡，全面(mian)覆蓋市(shi)、區（縣），讓廣(guang)大群眾實現零距(ju)離參(can)展。展覽(lan)不(bu)僅注重主題聚焦，思想引領，也(ye)注重大眾閱讀，活動(dong)互(hu)動(dong)，只要廣(guang)大群眾走進(jin)(jin)書(shu)店，走進(jin)(jin)圖書(shu)館，就可以近(jin)距(ju)離參(can)與書(shu)香(xiang)節(jie)豐(feng)富的閱讀活動(dong)。

全省(sheng)各地(di)(di)分(fen)會場以(yi)新(xin)華(hua)書店、特色(se)書店為閱(yue)讀發(fa)散點，同步設置(zhi)“書香優(you)選(xuan)”精(jing)品出版(ban)(ban)物(wu)專(zhuan)柜(ju)、廣東優(you)秀出版(ban)(ban)物(wu)專(zhuan)柜(ju)、中國出版(ban)(ban)集團優(you)秀出版(ban)(ban)物(wu)專(zhuan)柜(ju)，精(jing)選(xuan)一(yi)批大(da)眾(zhong)精(jing)品、暢銷經典、嶺南(nan)文化、地(di)(di)方特色(se)讀物(wu)，為廣大(da)群眾(zhong)提供閱(yue)讀指南(nan)。

書(shu)店(dian)廣泛(fan)聯結各行各業，通過閱讀活動串聯起機關、學校、社區、企業，從而調動全(quan)省各地廣大(da)群(qun)眾(zhong)參與的(de)積極性。

閱(yue)(yue)讀(du)(du)(du)活(huo)動(dong)融合本地特(te)色(se)：廣(guang)州(zhou)(zhou)(zhou)(zhou)市(shi)(shi)(shi)推出“聲入人(ren)心，紅動(dong)廣(guang)州(zhou)(zhou)(zhou)(zhou)”——尋找(zhao)廣(guang)州(zhou)(zhou)(zhou)(zhou)最美“悅”讀(du)(du)(du)之聲紅色(se)經(jing)(jing)典(dian)作品誦讀(du)(du)(du)；深(shen)圳市(shi)(shi)(shi)舉(ju)(ju)辦(ban)(ban)“書(shu)(shu)(shu)(shu)映百(bai)年偉(wei)業”黨(dang)史(shi)學(xue)習教育主題(ti)展(zhan)；汕(shan)(shan)頭市(shi)(shi)(shi)舉(ju)(ju)辦(ban)(ban)“書(shu)(shu)(shu)(shu)中(zhong)的(de)鄉(xiang)村(cun)變遷”圖書(shu)(shu)(shu)(shu)展(zhan)；佛山市(shi)(shi)(shi)舉(ju)(ju)辦(ban)(ban)“閱(yue)(yue)途，書(shu)(shu)(shu)(shu)與遠(yuan)方”基層文化巡回展(zhan)；河源市(shi)(shi)(shi)舉(ju)(ju)辦(ban)(ban)盲人(ren)聽書(shu)(shu)(shu)(shu)、聾啞人(ren)視聽閱(yue)(yue)讀(du)(du)(du)活(huo)動(dong)；梅州(zhou)(zhou)(zhou)(zhou)市(shi)(shi)(shi)舉(ju)(ju)辦(ban)(ban)“南粵沃(wo)土鑄偉(wei)業——中(zhong)國(guo)共產黨(dang)在廣(guang)東”圖片展(zhan)；惠州(zhou)(zhou)(zhou)(zhou)市(shi)(shi)(shi)舉(ju)(ju)辦(ban)(ban)“不(bu)忘(wang)初心，傳承薪火”主題(ti)閱(yue)(yue)讀(du)(du)(du)活(huo)動(dong)；汕(shan)(shan)尾市(shi)(shi)(shi)舉(ju)(ju)辦(ban)(ban)《熱土地上的(de)紅飄帶》新書(shu)(shu)(shu)(shu)分享會(hui)；中(zhong)山市(shi)(shi)(shi)舉(ju)(ju)辦(ban)(ban)第三屆中(zhong)山市(shi)(shi)(shi)經(jing)(jing)典(dian)誦讀(du)(du)(du)活(huo)動(dong)線下決賽；江(jiang)門市(shi)(shi)(shi)舉(ju)(ju)辦(ban)(ban)黨(dang)史(shi)、僑(qiao)史(shi)故事分享會(hui)和僑(qiao)鄉(xiang)特(te)色(se)文化展(zhan)示活(huo)動(dong)；陽江(jiang)市(shi)(shi)(shi)舉(ju)(ju)辦(ban)(ban)紅色(se)主題(ti)紀錄片展(zhan)播活(huo)動(dong)；湛江(jiang)市(shi)(shi)(shi)舉(ju)(ju)辦(ban)(ban)“唐詩氣(qi)度(du)與民族(zu)自信”“儒家(jia)修身”等主題(ti)文化講堂；茂名市(shi)(shi)(shi)舉(ju)(ju)辦(ban)(ban)“書(shu)(shu)(shu)(shu)香暖山區”捐書(shu)(shu)(shu)(shu)活(huo)動(dong)；肇(zhao)慶市(shi)(shi)(shi)舉(ju)(ju)辦(ban)(ban)全國(guo)“兩優一(yi)先”表彰大會(hui)肇(zhao)慶代表閱(yue)(yue)讀(du)(du)(du)分享會(hui)；清遠(yuan)市(shi)(shi)(shi)舉(ju)(ju)辦(ban)(ban)“文明家(jia)風”書(shu)(shu)(shu)(shu)法巡展(zhan)；潮州(zhou)(zhou)(zhou)(zhou)市(shi)(shi)(shi)舉(ju)(ju)辦(ban)(ban)“潮心向黨(dang)”潮州(zhou)(zhou)(zhou)(zhou)黨(dang)史(shi)印(yin)記檔案圖片展(zhan)；揭(jie)陽市(shi)(shi)(shi)舉(ju)(ju)辦(ban)(ban)“書(shu)(shu)(shu)(shu)香家(jia)國(guo)情”讀(du)(du)(du)書(shu)(shu)(shu)(shu)主題(ti)晚會(hui)；云浮市(shi)(shi)(shi)舉(ju)(ju)辦(ban)(ban)“書(shu)(shu)(shu)(shu)香鄉(xiang)村(cun)”公益贈書(shu)(shu)(shu)(shu)活(huo)動(dong)。

立面觀書展，線上(shang)線下活動有機融合

隨(sui)著閱讀方式多樣化，南(nan)國(guo)書香(xiang)節(jie)(jie)進一步加強線上(shang)(shang)線下融(rong)合(he)(he)，搭建“南(nan)國(guo)書香(xiang)節(jie)(jie)云平臺”，將線上(shang)(shang)展示、線上(shang)(shang)銷售、線上(shang)(shang)活動(dong)、線上(shang)(shang)公益和線下活動(dong)有機融(rong)合(he)(he)。廣大群眾不僅可以到分會(hui)場(chang)線下參展，也可以通過南(nan)國(guo)書香(xiang)節(jie)(jie)小(xiao)程序(xu)、羊城(cheng)書展小(xiao)程序(xu)，在云端同享優惠購書、參與閱讀活動(dong)。

主題出(chu)版物展(zhan)銷、“書(shu)香(xiang)(xiang)優(you)(you)選(xuan)”精(jing)品出(chu)版物展(zhan)銷、廣(guang)東優(you)(you)秀出(chu)版物展(zhan)銷、中(zhong)國(guo)(guo)出(chu)版集團優(you)(you)秀出(chu)版物展(zhan)銷將在“南國(guo)(guo)書(shu)香(xiang)(xiang)節”小程(cheng)序(xu)同(tong)步(bu)上線(xian)(xian)，全省分會場(chang)同(tong)步(bu)開設(she)線(xian)(xian)上購(gou)書(shu)平臺，重點依托“新華通(tong)(tong)讀(du)”小程(cheng)序(xu)，供全省廣(guang)大(da)群眾(zhong)在線(xian)(xian)購(gou)書(shu)；同(tong)時，數十場(chang)新書(shu)分享會、論壇沙(sha)龍、閱讀(du)活動將進行線(xian)(xian)上直播(bo)，并通(tong)(tong)過南國(guo)(guo)書(shu)香(xiang)(xiang)節小程(cheng)序(xu)全面發布，讓廣(guang)大(da)群眾(zhong)打(da)破距(ju)離界限，實現線(xian)(xian)上參展(zhan)。

今年南(nan)國(guo)書(shu)香節開(kai)啟云互動，打造“小書(shu)房，大世界”云平臺，百(bai)位名人作家(jia)(jia)走進自(zi)己的書(shu)房或特色書(shu)店(dian)，通過云互動，向廣(guang)大群眾推(tui)薦好書(shu)，共同參(can)與書(shu)香節。來自(zi)廣(guang)東本土的近(jin)百(bai)名文化名人、專家(jia)(jia)學者、作家(jia)(jia)、閱讀推(tui)廣(guang)人將下沉到全省(sheng)分(fen)會場開(kai)展活動，通過講(jiang)座、對(dui)談、沙龍、簽售(shou)等(deng)形式，圍繞(rao)紅色題材(cai)、嶺南(nan)文化、親子教育、生活方(fang)式等(deng)內(nei)容，深入書(shu)店(dian)一(yi)線，與廣(guang)大群眾面(mian)(mian)對(dui)面(mian)(mian)交流(liu)。

優(you)惠遍基層，多措并(bing)舉提高惠民滲透(tou)力

今年南國書香(xiang)節(jie)繼(ji)續發揮“全(quan)民閱(yue)讀主陣地(di)”作用(yong)，向(xiang)全(quan)省廣大(da)群眾推出便民惠(hui)(hui)民舉措，通過文化惠(hui)(hui)民助推全(quan)民閱(yue)讀。全(quan)省分會場(chang)同(tong)步推出全(quan)場(chang)圖(tu)(tu)書八折優惠(hui)(hui)，“書香(xiang)之夜”專場(chang)圖(tu)(tu)書限時七折優惠(hui)(hui)。

全省各地分會場(chang)推出多項惠(hui)(hui)民活(huo)動(dong)(dong)。在廣(guang)州分會場(chang)，讀(du)(du)者到指(zhi)定書(shu)(shu)(shu)(shu)店(dian)(dian)(dian)（四(si)閱(yue)書(shu)(shu)(shu)(shu)店(dian)(dian)(dian)·東湖店(dian)(dian)(dian)、四(si)閱(yue)書(shu)(shu)(shu)(shu)店(dian)(dian)(dian)·琶洲(zhou)店(dian)(dian)(dian)、楠(nan)楓書(shu)(shu)(shu)(shu)院、新塘書(shu)(shu)(shu)(shu)城、江高書(shu)(shu)(shu)(shu)城、北京路教材書(shu)(shu)(shu)(shu)店(dian)(dian)(dian)、吾悅青年文化空間）購書(shu)(shu)(shu)(shu)，除享受8折優(you)(you)(you)惠(hui)(hui)以外(wai)，還可(ke)疊加享受工(gong)銀專項優(you)(you)(you)惠(hui)(hui)。讀(du)(du)者使用工(gong)銀e生活(huo)APP掃碼支付（需(xu)綁定廣(guang)州地區工(gong)銀信(xin)用卡），可(ke)享5折優(you)(you)(you)惠(hui)(hui)，最(zui)高單筆優(you)(you)(you)惠(hui)(hui)金額可(ke)達50元(yuan)。活(huo)動(dong)(dong)期間每位讀(du)(du)者可(ke)享受2次優(you)(you)(you)惠(hui)(hui)，優(you)(you)(you)惠(hui)(hui)名額有(you)限(xian)，先到先得。在“羊城書(shu)(shu)(shu)(shu)展”小程序，將(jiang)上(shang)線“清(qing)空100位讀(du)(du)者購物(wu)車(che)”活(huo)動(dong)(dong)，連續(xu)10天隨機抽(chou)取10位提供限(xian)額500元(yuan)范圍內清(qing)空購物(wu)車(che)的(de)免單福利，實實在在優(you)(you)(you)惠(hui)(hui)于民。

在中(zhong)(zhong)山分(fen)會(hui)(hui)(hui)場，“中(zhong)(zhong)山書(shu)(shu)展(zhan)”云平臺將(jiang)發(fa)放(fang)15萬(wan)(wan)電(dian)(dian)子購(gou)(gou)書(shu)(shu)券(quan)(quan)(quan)；江(jiang)(jiang)門分(fen)會(hui)(hui)(hui)場則(ze)通過“文化惠民，云上共享”黨(dang)史答題抽獎(jiang)小程(cheng)序發(fa)放(fang)8萬(wan)(wan)元(yuan)(yuan)電(dian)(dian)子購(gou)(gou)書(shu)(shu)券(quan)(quan)(quan)；湛(zhan)(zhan)江(jiang)(jiang)分(fen)會(hui)(hui)(hui)場將(jiang)通過“嶺(ling)南書(shu)(shu)香”微信公(gong)眾(zhong)(zhong)號(hao)、“視聽湛(zhan)(zhan)江(jiang)(jiang)”APP、“湛(zhan)(zhan)江(jiang)(jiang)發(fa)布”微信公(gong)眾(zhong)(zhong)號(hao)等平臺發(fa)放(fang)10萬(wan)(wan)元(yuan)(yuan)電(dian)(dian)子購(gou)(gou)書(shu)(shu)券(quan)(quan)(quan)；茂名分(fen)會(hui)(hui)(hui)場則(ze)向當地(di)新華書(shu)(shu)店、市(shi)圖書(shu)(shu)館及市(shi)區4家民營書(shu)(shu)店的讀(du)者(zhe)發(fa)放(fang)10萬(wan)(wan)元(yuan)(yuan)購(gou)(gou)書(shu)(shu)券(quan)(quan)(quan)；云浮(fu)分(fen)會(hui)(hui)(hui)場將(jiang)通過“云報商城”派(pai)(pai)發(fa)電(dian)(dian)子購(gou)(gou)書(shu)(shu)券(quan)(quan)(quan)，同時派(pai)(pai)發(fa)紙質(zhi)購(gou)(gou)書(shu)(shu)券(quan)(quan)(quan)，總額10萬(wan)(wan)元(yuan)(yuan)。

公(gong)益暖人心(xin)，形式(shi)創新助(zhu)推閱(yue)讀服(fu)務(wu)多(duo)元化

書香節期間，廣(guang)(guang)州市(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)、深圳市(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)、佛山(shan)市(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)、韶關市(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)、河(he)源市(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)、梅州市(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)、惠(hui)州市(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)、東莞市(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)、中山(shan)市(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)、江門(men)市(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)、湛江市(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)、茂名(ming)市(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)、肇慶市(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)、清遠市(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)、潮州市(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)、揭陽(yang)市(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)的市(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)、縣公(gong)共圖書館(guan)與(yu)當地(di)新華書店(dian)聯合舉辦“你選書，我買單”活(huo)動，凡持有當地(di)圖書館(guan)借(jie)閱(yue)卡的廣(guang)(guang)大群眾(zhong)，憑借(jie)閱(yue)卡可在(zai)當地(di)指(zhi)定書店(dian)或圖書館(guan)自選圖書進行借(jie)閱(yue)。

今年，鄉(xiang)(xiang)(xiang)鎮流動(dong)售書(shu)活動(dong)成為南(nan)國書(shu)香節的重點公益活動(dong)，各(ge)地分(fen)會場將在全省鄉(xiang)(xiang)(xiang)鎮輪流開(kai)展(zhan)流動(dong)售書(shu)活動(dong)，鄉(xiang)(xiang)(xiang)鎮流動(dong)售書(shu)活動(dong)由各(ge)市縣新華書(shu)店具(ju)體開(kai)展(zhan)，潮(chao)南(nan)購(gou)(gou)書(shu)中(zhong)心(xin)、博羅書(shu)城、陽山(shan)購(gou)(gou)書(shu)中(zhong)心(xin)、江(jiang)門購(gou)(gou)書(shu)中(zhong)心(xin)、連州購(gou)(gou)書(shu)中(zhong)心(xin)、江(jiang)南(nan)購(gou)(gou)書(shu)中(zhong)心(xin)、新興(xing)購(gou)(gou)書(shu)中(zhong)心(xin)等(deng)數十家新華書(shu)店，將陸續舉辦流動(dong)售書(shu)，把“鄉(xiang)(xiang)(xiang)鎮流動(dong)售書(shu)車”開(kai)到偏遠(yuan)鄉(xiang)(xiang)(xiang)鎮，滿(man)足農(nong)村群眾(zhong)精神文化需(xu)求，助力鄉(xiang)(xiang)(xiang)村文化振興(xing)。

防(fang)控不(bu)放松，守(shou)好成果營造安全(quan)參展環境