2021南(nan)國(guo)書香(xiang)(xiang)節(jie)于(yu)8月(yue)20-30日舉辦。在常(chang)態(tai)化(hua)疫情防控下(xia)，本屆南(nan)國(guo)書香(xiang)(xiang)節(jie)采(cai)用“線(xian)(xian)上線(xian)(xian)下(xia)結合(he)、全(quan)省(sheng)各級聯動、分散同(tong)(tong)期辦展(zhan)(zhan)”的(de)(de)形式開展(zhan)(zhan)，全(quan)省(sheng)范圍(wei)內設立的(de)(de)321個分會場(chang)將同(tong)(tong)頻共振，聯袂唱響閱(yue)讀(du)協(xie)奏(zou)曲——超(chao)20萬(wan)種參展(zhan)(zhan)圖書線(xian)(xian)上線(xian)(xian)下(xia)同(tong)(tong)步展(zhan)(zhan)示(shi)，200多名(ming)文化(hua)名(ming)家或踏足(zu)南(nan)粵，或做客云端，464場(chang)次文化(hua)活動潤澤嶺南(nan)，一場(chang)大眾(zhong)化(hua)、多元(yuan)化(hua)、立體(ti)化(hua)的(de)(de)文化(hua)盛宴將在八月(yue)盛夏掀起滿城(cheng)書香(xiang)(xiang)。

聚焦新(xin)時代，透過出版看百年(nian)輝(hui)煌成就(jiu)

今年是(shi)中國(guo)共產黨成(cheng)立100周年，也是(shi)我國(guo)進入“十四(si)五”規劃、乘(cheng)勢而上開啟全面建設社(she)會(hui)主義現代化國(guo)家(jia)新征程、向第二個百年奮斗目標(biao)進軍的開局之(zhi)年。

2021南(nan)國書香節以“閱(yue)讀點(dian)亮前行的(de)路”為年度(du)口號，匯集主(zhu)(zhu)題出(chu)版重(zhong)點(dian)出(chu)版物，在(zai)全省范圍內(nei)集中(zhong)(zhong)展(zhan)示展(zhan)銷習近平新時(shi)代中(zhong)(zhong)國特色(se)社會主(zhu)(zhu)義思想出(chu)版成(cheng)(cheng)果(guo)，重(zhong)點(dian)展(zhan)示黨史、新中(zhong)(zhong)國史、改革開放史、社會主(zhu)(zhu)義發(fa)展(zhan)史等(deng)主(zhu)(zhu)題出(chu)版物，展(zhan)示弘揚民族(zu)精神、歌頌改革成(cheng)(cheng)果(guo)、宣傳典型事跡的(de)優秀作品，為廣(guang)大群(qun)眾呈現有高度(du)、有深(shen)度(du)的(de)主(zhu)(zhu)題佳作。

全省分會(hui)場同(tong)步設立“主題出版物專柜”，開啟線下(xia)聯展(zhan)，筑成(cheng)百店百部紅色經(jing)典圖(tu)書獻禮(li)方陣，集中展(zhan)示展(zhan)銷《習近平談治國理政(zheng)》《中國共產黨簡(jian)史(shi)(shi)》《新征程(cheng)面對面》等重大(da)主題出版物和黨史(shi)(shi)學(xue)習教(jiao)育讀物，全面展(zhan)示進(jin)入新時(shi)代黨和國家各項事業取得的歷(li)史(shi)(shi)性(xing)成(cheng)就、發生的歷(li)史(shi)(shi)性(xing)變革，回顧(gu)百年(nian)歷(li)程(cheng)，展(zhan)現(xian)輝煌成(cheng)就，引(yin)發廣大(da)群眾共鳴。

同時，各分會場集中(zhong)開展(zhan)主題出(chu)版(ban)物首發儀式(shi)、“紅(hong)色文化輕騎兵(bing)”、“重(zhong)溫紅(hong)色記憶”等紅(hong)色題材閱讀(du)互動活動。

吹響集結號，全省321個分會場聯展(zhan)聯動

本屆南國書(shu)香節進一步深耕(geng)全(quan)(quan)(quan)民(min)(min)閱讀，厚植(zhi)文化根基，著力拓寬全(quan)(quan)(quan)民(min)(min)參(can)展的幅度、延伸全(quan)(quan)(quan)民(min)(min)觀展的廣度、加大全(quan)(quan)(quan)民(min)(min)優惠的力度、掀起全(quan)(quan)(quan)民(min)(min)閱讀的熱(re)度，立足“挖掘地方優勢、辦出地方特色”，在(zai)全(quan)(quan)(quan)省設置321個分會(hui)場。

各分會(hui)場統一(yi)(yi)標識、統一(yi)(yi)宣傳、統一(yi)(yi)折扣(kou)、統一(yi)(yi)氛圍，編織成一(yi)(yi)張廣泛的、立(li)體的全(quan)民(min)閱(yue)讀服務網，共同吹響“2021南國書香節”集結(jie)號。

全省分(fen)會場分(fen)布均衡，全面(mian)覆(fu)蓋市、區（縣），讓廣大(da)群眾(zhong)實現零(ling)距離參(can)展。展覽不(bu)僅注(zhu)重(zhong)主題聚焦，思想(xiang)引領，也注(zhu)重(zhong)大(da)眾(zhong)閱(yue)讀，活動互動，只要廣大(da)群眾(zhong)走進書店，走進圖(tu)書館，就可以近距離參(can)與書香節豐富的閱(yue)讀活動。

全省各(ge)地分會(hui)場(chang)以新華(hua)書店、特(te)色(se)書店為閱讀(du)(du)發散點，同步(bu)設置“書香(xiang)優(you)(you)選”精(jing)品(pin)出(chu)(chu)版(ban)物(wu)專柜(ju)、廣(guang)東(dong)優(you)(you)秀出(chu)(chu)版(ban)物(wu)專柜(ju)、中國出(chu)(chu)版(ban)集團優(you)(you)秀出(chu)(chu)版(ban)物(wu)專柜(ju)，精(jing)選一批大眾(zhong)精(jing)品(pin)、暢銷經(jing)典、嶺南文化、地方特(te)色(se)讀(du)(du)物(wu)，為廣(guang)大群眾(zhong)提供閱讀(du)(du)指南。

書(shu)店廣(guang)泛聯結各行(xing)各業(ye)(ye)，通(tong)過(guo)閱(yue)讀活(huo)動串聯起機關、學校、社區、企業(ye)(ye)，從而調動全(quan)省各地(di)廣(guang)大群(qun)眾參與(yu)的(de)積極性。

閱讀(du)(du)活(huo)(huo)(huo)(huo)動(dong)(dong)(dong)(dong)融合本地(di)特(te)(te)色：廣(guang)州(zhou)市(shi)(shi)(shi)(shi)(shi)(shi)推出“聲入人心(xin)，紅(hong)動(dong)(dong)(dong)(dong)廣(guang)州(zhou)”——尋找(zhao)廣(guang)州(zhou)最美“悅(yue)”讀(du)(du)之(zhi)聲紅(hong)色經典作品(pin)誦讀(du)(du)；深(shen)圳市(shi)(shi)(shi)(shi)(shi)(shi)舉(ju)辦(ban)(ban)(ban)(ban)(ban)“書(shu)(shu)(shu)(shu)映百年偉(wei)業”黨(dang)(dang)史(shi)(shi)學(xue)習教育主(zhu)題展(zhan)(zhan)(zhan)；汕頭市(shi)(shi)(shi)(shi)(shi)(shi)舉(ju)辦(ban)(ban)(ban)(ban)(ban)“書(shu)(shu)(shu)(shu)中的鄉(xiang)村(cun)變(bian)遷”圖(tu)(tu)書(shu)(shu)(shu)(shu)展(zhan)(zhan)(zhan)；佛山市(shi)(shi)(shi)(shi)(shi)(shi)舉(ju)辦(ban)(ban)(ban)(ban)(ban)“閱途，書(shu)(shu)(shu)(shu)與遠方(fang)”基層文(wen)化(hua)巡回展(zhan)(zhan)(zhan)；河源(yuan)市(shi)(shi)(shi)(shi)(shi)(shi)舉(ju)辦(ban)(ban)(ban)(ban)(ban)盲人聽書(shu)(shu)(shu)(shu)、聾啞人視聽閱讀(du)(du)活(huo)(huo)(huo)(huo)動(dong)(dong)(dong)(dong)；梅州(zhou)市(shi)(shi)(shi)(shi)(shi)(shi)舉(ju)辦(ban)(ban)(ban)(ban)(ban)“南粵沃(wo)土鑄偉(wei)業——中國(guo)共產黨(dang)(dang)在廣(guang)東”圖(tu)(tu)片(pian)(pian)展(zhan)(zhan)(zhan)；惠(hui)州(zhou)市(shi)(shi)(shi)(shi)(shi)(shi)舉(ju)辦(ban)(ban)(ban)(ban)(ban)“不(bu)忘初心(xin)，傳承薪火”主(zhu)題閱讀(du)(du)活(huo)(huo)(huo)(huo)動(dong)(dong)(dong)(dong)；汕尾市(shi)(shi)(shi)(shi)(shi)(shi)舉(ju)辦(ban)(ban)(ban)(ban)(ban)《熱土地(di)上的紅(hong)飄(piao)帶》新書(shu)(shu)(shu)(shu)分享(xiang)(xiang)會；中山市(shi)(shi)(shi)(shi)(shi)(shi)舉(ju)辦(ban)(ban)(ban)(ban)(ban)第三屆中山市(shi)(shi)(shi)(shi)(shi)(shi)經典誦讀(du)(du)活(huo)(huo)(huo)(huo)動(dong)(dong)(dong)(dong)線下決賽；江門市(shi)(shi)(shi)(shi)(shi)(shi)舉(ju)辦(ban)(ban)(ban)(ban)(ban)黨(dang)(dang)史(shi)(shi)、僑史(shi)(shi)故(gu)事(shi)分享(xiang)(xiang)會和僑鄉(xiang)特(te)(te)色文(wen)化(hua)展(zhan)(zhan)(zhan)示活(huo)(huo)(huo)(huo)動(dong)(dong)(dong)(dong)；陽江市(shi)(shi)(shi)(shi)(shi)(shi)舉(ju)辦(ban)(ban)(ban)(ban)(ban)紅(hong)色主(zhu)題紀錄片(pian)(pian)展(zhan)(zhan)(zhan)播活(huo)(huo)(huo)(huo)動(dong)(dong)(dong)(dong)；湛江市(shi)(shi)(shi)(shi)(shi)(shi)舉(ju)辦(ban)(ban)(ban)(ban)(ban)“唐詩氣度與民族自信(xin)”“儒家(jia)(jia)修身”等主(zhu)題文(wen)化(hua)講堂(tang)；茂名市(shi)(shi)(shi)(shi)(shi)(shi)舉(ju)辦(ban)(ban)(ban)(ban)(ban)“書(shu)(shu)(shu)(shu)香(xiang)暖山區”捐書(shu)(shu)(shu)(shu)活(huo)(huo)(huo)(huo)動(dong)(dong)(dong)(dong)；肇慶市(shi)(shi)(shi)(shi)(shi)(shi)舉(ju)辦(ban)(ban)(ban)(ban)(ban)全國(guo)“兩優(you)一先”表彰(zhang)大會肇慶代表閱讀(du)(du)分享(xiang)(xiang)會；清(qing)遠市(shi)(shi)(shi)(shi)(shi)(shi)舉(ju)辦(ban)(ban)(ban)(ban)(ban)“文(wen)明家(jia)(jia)風”書(shu)(shu)(shu)(shu)法巡展(zhan)(zhan)(zhan)；潮(chao)州(zhou)市(shi)(shi)(shi)(shi)(shi)(shi)舉(ju)辦(ban)(ban)(ban)(ban)(ban)“潮(chao)心(xin)向黨(dang)(dang)”潮(chao)州(zhou)黨(dang)(dang)史(shi)(shi)印記檔案(an)圖(tu)(tu)片(pian)(pian)展(zhan)(zhan)(zhan)；揭陽市(shi)(shi)(shi)(shi)(shi)(shi)舉(ju)辦(ban)(ban)(ban)(ban)(ban)“書(shu)(shu)(shu)(shu)香(xiang)家(jia)(jia)國(guo)情”讀(du)(du)書(shu)(shu)(shu)(shu)主(zhu)題晚(wan)會；云浮市(shi)(shi)(shi)(shi)(shi)(shi)舉(ju)辦(ban)(ban)(ban)(ban)(ban)“書(shu)(shu)(shu)(shu)香(xiang)鄉(xiang)村(cun)”公益贈書(shu)(shu)(shu)(shu)活(huo)(huo)(huo)(huo)動(dong)(dong)(dong)(dong)。

立(li)面觀書展(zhan)，線上線下(xia)活(huo)動有(you)機(ji)融(rong)合

隨(sui)著(zhu)閱讀方式多樣化(hua)，南國(guo)書(shu)香節進一步加(jia)強(qiang)線(xian)(xian)(xian)(xian)上線(xian)(xian)(xian)(xian)下融合(he)，搭建“南國(guo)書(shu)香節云平臺”，將線(xian)(xian)(xian)(xian)上展(zhan)示、線(xian)(xian)(xian)(xian)上銷售、線(xian)(xian)(xian)(xian)上活(huo)(huo)動(dong)、線(xian)(xian)(xian)(xian)上公益和線(xian)(xian)(xian)(xian)下活(huo)(huo)動(dong)有機融合(he)。廣大群眾不僅可(ke)(ke)以到分會場(chang)線(xian)(xian)(xian)(xian)下參展(zhan)，也可(ke)(ke)以通過南國(guo)書(shu)香節小程序(xu)、羊城書(shu)展(zhan)小程序(xu)，在云端同享優惠購書(shu)、參與閱讀活(huo)(huo)動(dong)。

主題(ti)出版物展(zhan)銷、“書(shu)(shu)香(xiang)(xiang)優選”精(jing)品出版物展(zhan)銷、廣東優秀(xiu)出版物展(zhan)銷、中國(guo)出版集團優秀(xiu)出版物展(zhan)銷將在“南國(guo)書(shu)(shu)香(xiang)(xiang)節(jie)”小程序(xu)(xu)同步上(shang)(shang)線(xian)(xian)，全(quan)省分會(hui)場同步開(kai)設(she)線(xian)(xian)上(shang)(shang)購書(shu)(shu)平(ping)臺，重點依(yi)托“新華(hua)通讀”小程序(xu)(xu)，供(gong)全(quan)省廣大(da)群眾(zhong)在線(xian)(xian)購書(shu)(shu)；同時，數十場新書(shu)(shu)分享會(hui)、論壇沙龍、閱(yue)讀活(huo)動將進行線(xian)(xian)上(shang)(shang)直播，并(bing)通過南國(guo)書(shu)(shu)香(xiang)(xiang)節(jie)小程序(xu)(xu)全(quan)面發布，讓廣大(da)群眾(zhong)打破距離(li)界限，實現線(xian)(xian)上(shang)(shang)參展(zhan)。

今年南國書(shu)(shu)香節開啟云(yun)互動(dong)，打造“小書(shu)(shu)房，大世界”云(yun)平臺(tai)，百位名人(ren)(ren)作(zuo)家(jia)走進自己(ji)的書(shu)(shu)房或(huo)特(te)色書(shu)(shu)店，通過(guo)云(yun)互動(dong)，向廣大群眾推薦好書(shu)(shu)，共(gong)同參(can)與書(shu)(shu)香節。來自廣東本土的近百名文化名人(ren)(ren)、專家(jia)學者(zhe)、作(zuo)家(jia)、閱讀推廣人(ren)(ren)將下沉到全省(sheng)分(fen)會場開展(zhan)活動(dong)，通過(guo)講座、對(dui)談、沙龍、簽售(shou)等(deng)形式(shi)，圍繞紅色題材(cai)、嶺南文化、親子教育、生活方式(shi)等(deng)內容(rong)，深入(ru)書(shu)(shu)店一線，與廣大群眾面對(dui)面交流。

優(you)惠遍基層，多(duo)措并舉提高惠民滲透力

今年南國(guo)書香節繼續發揮“全(quan)民(min)(min)閱(yue)讀(du)主陣地”作用，向全(quan)省廣(guang)大群眾推出便民(min)(min)惠(hui)民(min)(min)舉措，通過(guo)文化惠(hui)民(min)(min)助推全(quan)民(min)(min)閱(yue)讀(du)。全(quan)省分會場(chang)(chang)同(tong)步推出全(quan)場(chang)(chang)圖(tu)書八折優惠(hui)，“書香之夜”專場(chang)(chang)圖(tu)書限時七折優惠(hui)。

全省各地分(fen)會(hui)場推(tui)出多項(xiang)惠民活(huo)(huo)(huo)動。在廣州(zhou)分(fen)會(hui)場，讀(du)者到(dao)指定(ding)書(shu)(shu)店(dian)(dian)（四閱書(shu)(shu)店(dian)(dian)·東(dong)湖店(dian)(dian)、四閱書(shu)(shu)店(dian)(dian)·琶洲店(dian)(dian)、楠楓書(shu)(shu)院、新塘書(shu)(shu)城(cheng)(cheng)、江高書(shu)(shu)城(cheng)(cheng)、北京路教材書(shu)(shu)店(dian)(dian)、吾悅青年文化空(kong)間）購書(shu)(shu)，除(chu)享(xiang)受8折優惠以外，還(huan)可(ke)疊加享(xiang)受工銀(yin)專項(xiang)優惠。讀(du)者使用(yong)工銀(yin)e生活(huo)(huo)(huo)APP掃碼支(zhi)付(fu)（需綁(bang)定(ding)廣州(zhou)地區工銀(yin)信用(yong)卡(ka)），可(ke)享(xiang)5折優惠，最高單筆優惠金額(e)可(ke)達50元。活(huo)(huo)(huo)動期間每位讀(du)者可(ke)享(xiang)受2次優惠，優惠名額(e)有限(xian)(xian)，先(xian)到(dao)先(xian)得。在“羊城(cheng)(cheng)書(shu)(shu)展”小程序，將上線“清空(kong)100位讀(du)者購物車”活(huo)(huo)(huo)動，連續10天隨機抽取(qu)10位提供限(xian)(xian)額(e)500元范圍內清空(kong)購物車的免單福(fu)利，實(shi)實(shi)在在優惠于(yu)民。

在中(zhong)(zhong)山分(fen)(fen)會(hui)(hui)場，“中(zhong)(zhong)山書(shu)(shu)(shu)(shu)(shu)(shu)展”云(yun)平(ping)臺將發(fa)(fa)放(fang)15萬(wan)(wan)電(dian)子購(gou)書(shu)(shu)(shu)(shu)(shu)(shu)券(quan)；江(jiang)(jiang)(jiang)門分(fen)(fen)會(hui)(hui)場則通(tong)(tong)過“文化惠民，云(yun)上(shang)共享”黨史(shi)答題(ti)抽獎(jiang)小程序發(fa)(fa)放(fang)8萬(wan)(wan)元(yuan)(yuan)電(dian)子購(gou)書(shu)(shu)(shu)(shu)(shu)(shu)券(quan)；湛(zhan)江(jiang)(jiang)(jiang)分(fen)(fen)會(hui)(hui)場將通(tong)(tong)過“嶺南書(shu)(shu)(shu)(shu)(shu)(shu)香”微信公眾(zhong)號(hao)、“視聽湛(zhan)江(jiang)(jiang)(jiang)”APP、“湛(zhan)江(jiang)(jiang)(jiang)發(fa)(fa)布”微信公眾(zhong)號(hao)等(deng)平(ping)臺發(fa)(fa)放(fang)10萬(wan)(wan)元(yuan)(yuan)電(dian)子購(gou)書(shu)(shu)(shu)(shu)(shu)(shu)券(quan)；茂(mao)名分(fen)(fen)會(hui)(hui)場則向(xiang)當地(di)新華書(shu)(shu)(shu)(shu)(shu)(shu)店、市圖(tu)書(shu)(shu)(shu)(shu)(shu)(shu)館及市區4家民營書(shu)(shu)(shu)(shu)(shu)(shu)店的讀者發(fa)(fa)放(fang)10萬(wan)(wan)元(yuan)(yuan)購(gou)書(shu)(shu)(shu)(shu)(shu)(shu)券(quan)；云(yun)浮(fu)分(fen)(fen)會(hui)(hui)場將通(tong)(tong)過“云(yun)報商(shang)城”派發(fa)(fa)電(dian)子購(gou)書(shu)(shu)(shu)(shu)(shu)(shu)券(quan)，同時(shi)派發(fa)(fa)紙質購(gou)書(shu)(shu)(shu)(shu)(shu)(shu)券(quan)，總額10萬(wan)(wan)元(yuan)(yuan)。

公益(yi)暖人心，形式創新助推閱(yue)讀服務(wu)多元化

書(shu)(shu)(shu)(shu)香節期間，廣州(zhou)市(shi)(shi)(shi)、深圳市(shi)(shi)(shi)、佛山(shan)市(shi)(shi)(shi)、韶關市(shi)(shi)(shi)、河源市(shi)(shi)(shi)、梅州(zhou)市(shi)(shi)(shi)、惠州(zhou)市(shi)(shi)(shi)、東莞市(shi)(shi)(shi)、中山(shan)市(shi)(shi)(shi)、江門市(shi)(shi)(shi)、湛(zhan)江市(shi)(shi)(shi)、茂(mao)名市(shi)(shi)(shi)、肇慶市(shi)(shi)(shi)、清遠市(shi)(shi)(shi)、潮州(zhou)市(shi)(shi)(shi)、揭陽市(shi)(shi)(shi)的市(shi)(shi)(shi)、縣公共圖(tu)書(shu)(shu)(shu)(shu)館(guan)與當(dang)地新華書(shu)(shu)(shu)(shu)店(dian)(dian)聯合舉(ju)辦“你選書(shu)(shu)(shu)(shu)，我買單”活(huo)動，凡持有當(dang)地圖(tu)書(shu)(shu)(shu)(shu)館(guan)借(jie)閱(yue)卡的廣大(da)群眾，憑借(jie)閱(yue)卡可在(zai)當(dang)地指(zhi)定書(shu)(shu)(shu)(shu)店(dian)(dian)或圖(tu)書(shu)(shu)(shu)(shu)館(guan)自選圖(tu)書(shu)(shu)(shu)(shu)進行借(jie)閱(yue)。

今年(nian)，鄉(xiang)(xiang)鎮(zhen)流(liu)動(dong)(dong)(dong)售(shou)書(shu)(shu)(shu)活動(dong)(dong)(dong)成為南國書(shu)(shu)(shu)香節的(de)重點公益活動(dong)(dong)(dong)，各地(di)分會(hui)場將(jiang)在全省(sheng)鄉(xiang)(xiang)鎮(zhen)輪流(liu)開(kai)(kai)展(zhan)(zhan)流(liu)動(dong)(dong)(dong)售(shou)書(shu)(shu)(shu)活動(dong)(dong)(dong)，鄉(xiang)(xiang)鎮(zhen)流(liu)動(dong)(dong)(dong)售(shou)書(shu)(shu)(shu)活動(dong)(dong)(dong)由各市縣新華(hua)書(shu)(shu)(shu)店具體開(kai)(kai)展(zhan)(zhan)，潮南購(gou)(gou)書(shu)(shu)(shu)中心(xin)、博羅書(shu)(shu)(shu)城、陽山購(gou)(gou)書(shu)(shu)(shu)中心(xin)、江門購(gou)(gou)書(shu)(shu)(shu)中心(xin)、連(lian)州購(gou)(gou)書(shu)(shu)(shu)中心(xin)、江南購(gou)(gou)書(shu)(shu)(shu)中心(xin)、新興(xing)購(gou)(gou)書(shu)(shu)(shu)中心(xin)等數十家新華(hua)書(shu)(shu)(shu)店，將(jiang)陸續舉辦流(liu)動(dong)(dong)(dong)售(shou)書(shu)(shu)(shu)，把“鄉(xiang)(xiang)鎮(zhen)流(liu)動(dong)(dong)(dong)售(shou)書(shu)(shu)(shu)車”開(kai)(kai)到偏遠鄉(xiang)(xiang)鎮(zhen)，滿(man)足(zu)農村(cun)(cun)群眾精神文化需求，助力鄉(xiang)(xiang)村(cun)(cun)文化振(zhen)興(xing)。

防控不放松，守好成果營造安全參(can)展環(huan)境(jing)