2021南國(guo)書(shu)香(xiang)節于8月20-30日舉辦。在常態化(hua)疫情(qing)防控下(xia)，本屆南國(guo)書(shu)香(xiang)節采用“線(xian)上線(xian)下(xia)結合、全省(sheng)(sheng)各級聯(lian)(lian)動(dong)、分散同(tong)期(qi)辦展”的形式開展，全省(sheng)(sheng)范圍內設立(li)的321個分會場(chang)(chang)將(jiang)同(tong)頻共(gong)振(zhen)，聯(lian)(lian)袂唱響閱讀協(xie)奏曲——超20萬(wan)種參(can)展圖書(shu)線(xian)上線(xian)下(xia)同(tong)步(bu)展示，200多名(ming)文(wen)(wen)化(hua)名(ming)家或(huo)踏足南粵，或(huo)做客云端，464場(chang)(chang)次(ci)文(wen)(wen)化(hua)活動(dong)潤澤(ze)嶺(ling)南，一場(chang)(chang)大眾化(hua)、多元化(hua)、立(li)體化(hua)的文(wen)(wen)化(hua)盛宴(yan)將(jiang)在八月盛夏掀起(qi)滿城(cheng)書(shu)香(xiang)。

聚焦新時(shi)代，透過出版看百年(nian)輝煌成就

今年(nian)是(shi)中國(guo)共產(chan)黨成立100周年(nian)，也是(shi)我國(guo)進(jin)入“十四五”規劃、乘勢而上開啟(qi)全面建(jian)設社會主義現代化國(guo)家(jia)新征程(cheng)、向第二個百年(nian)奮斗目標進(jin)軍的開局之年(nian)。

2021南國(guo)書香節以“閱讀點亮前行的(de)路”為(wei)年度口號，匯集主題(ti)出(chu)版(ban)重(zhong)點出(chu)版(ban)物(wu)，在全省范圍內集中展(zhan)示(shi)展(zhan)銷習近(jin)平新(xin)時代中國(guo)特色社(she)會主義思想出(chu)版(ban)成(cheng)果，重(zhong)點展(zhan)示(shi)黨(dang)史(shi)(shi)、新(xin)中國(guo)史(shi)(shi)、改革(ge)(ge)開放史(shi)(shi)、社(she)會主義發展(zhan)史(shi)(shi)等主題(ti)出(chu)版(ban)物(wu)，展(zhan)示(shi)弘揚民族(zu)精神(shen)、歌(ge)頌改革(ge)(ge)成(cheng)果、宣傳典(dian)型事跡的(de)優(you)秀作品，為(wei)廣大(da)群眾呈現有高度、有深度的(de)主題(ti)佳作。

全(quan)省分會(hui)場同(tong)步設立(li)“主(zhu)(zhu)題出版物(wu)專(zhuan)柜”，開啟線下聯展(zhan)，筑成(cheng)(cheng)百(bai)店百(bai)部紅色經典圖書獻禮方陣，集(ji)中展(zhan)示(shi)展(zhan)銷(xiao)《習(xi)近平談治國(guo)理政》《中國(guo)共產黨(dang)(dang)簡史》《新征程面(mian)對面(mian)》等(deng)重大(da)主(zhu)(zhu)題出版物(wu)和黨(dang)(dang)史學習(xi)教育讀物(wu)，全(quan)面(mian)展(zhan)示(shi)進(jin)入新時代黨(dang)(dang)和國(guo)家各項(xiang)事業取得的(de)歷史性成(cheng)(cheng)就、發(fa)生的(de)歷史性變革，回顧百(bai)年歷程，展(zhan)現輝煌成(cheng)(cheng)就，引發(fa)廣大(da)群(qun)眾共鳴(ming)。

同時，各分會場集中(zhong)開展主(zhu)題(ti)出版物首(shou)發(fa)儀式、“紅色文化輕騎兵”、“重溫紅色記憶”等(deng)紅色題(ti)材閱讀(du)互動(dong)活動(dong)。

吹響集結號(hao)，全省321個分會場聯展聯動

本屆南國書香節進一(yi)步深耕全(quan)民閱讀，厚植(zhi)文化根基，著力拓寬全(quan)民參展的(de)幅(fu)度(du)(du)、延(yan)伸全(quan)民觀展的(de)廣度(du)(du)、加(jia)大全(quan)民優(you)惠的(de)力度(du)(du)、掀起全(quan)民閱讀的(de)熱度(du)(du)，立(li)足“挖掘(jue)地(di)方優(you)勢、辦出(chu)地(di)方特色”，在(zai)全(quan)省設置321個分(fen)會場(chang)。

各分會場統(tong)一(yi)(yi)標識(shi)、統(tong)一(yi)(yi)宣傳、統(tong)一(yi)(yi)折扣、統(tong)一(yi)(yi)氛圍(wei)，編織成一(yi)(yi)張廣泛的、立體(ti)的全民閱讀服務網，共同吹響“2021南國書香節”集結號。

全(quan)(quan)省分(fen)會場分(fen)布均衡(heng)，全(quan)(quan)面覆蓋市、區（縣），讓(rang)廣大(da)群(qun)眾實現零距(ju)離(li)參展。展覽不僅(jin)注重(zhong)主題聚焦，思想(xiang)引(yin)領，也注重(zhong)大(da)眾閱(yue)讀，活動(dong)互(hu)動(dong)，只(zhi)要(yao)廣大(da)群(qun)眾走進書店，走進圖書館，就(jiu)可以(yi)近距(ju)離(li)參與書香(xiang)節豐(feng)富的(de)閱(yue)讀活動(dong)。

全省各地分會場以新華書(shu)店(dian)、特(te)(te)色(se)書(shu)店(dian)為(wei)閱讀(du)發散點，同步(bu)設置“書(shu)香優(you)選(xuan)”精品出(chu)版(ban)(ban)物(wu)專柜、廣(guang)東優(you)秀出(chu)版(ban)(ban)物(wu)專柜、中國出(chu)版(ban)(ban)集團優(you)秀出(chu)版(ban)(ban)物(wu)專柜，精選(xuan)一(yi)批大(da)眾(zhong)精品、暢銷經典、嶺(ling)南文化、地方特(te)(te)色(se)讀(du)物(wu)，為(wei)廣(guang)大(da)群眾(zhong)提供閱讀(du)指(zhi)南。

書店(dian)廣泛聯(lian)結(jie)各行各業(ye)，通(tong)過閱讀活動(dong)串(chuan)聯(lian)起機(ji)關、學校、社區、企業(ye)，從而調動(dong)全省(sheng)各地(di)廣大群眾參與的積(ji)極性(xing)。

閱讀(du)(du)活動融(rong)合本地(di)特(te)色(se)：廣(guang)州市(shi)(shi)(shi)(shi)(shi)推出“聲(sheng)入人(ren)心(xin)，紅動廣(guang)州”——尋找廣(guang)州最美(mei)“悅(yue)”讀(du)(du)之(zhi)聲(sheng)紅色(se)經典作品誦讀(du)(du)；深(shen)圳市(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)“書(shu)(shu)映百(bai)年偉業(ye)”黨(dang)史(shi)學習教育主(zhu)題(ti)展(zhan)；汕頭市(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)“書(shu)(shu)中的(de)鄉村(cun)變(bian)遷”圖書(shu)(shu)展(zhan)；佛山(shan)市(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)“閱途，書(shu)(shu)與遠方”基層文化巡(xun)回展(zhan)；河(he)源市(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)盲人(ren)聽書(shu)(shu)、聾啞人(ren)視聽閱讀(du)(du)活動；梅州市(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)“南(nan)粵沃土鑄偉業(ye)——中國(guo)共產黨(dang)在廣(guang)東”圖片展(zhan)；惠州市(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)“不忘初心(xin)，傳承薪火”主(zhu)題(ti)閱讀(du)(du)活動；汕尾市(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)《熱土地(di)上的(de)紅飄帶》新書(shu)(shu)分(fen)享會；中山(shan)市(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)第三(san)屆中山(shan)市(shi)(shi)(shi)(shi)(shi)經典誦讀(du)(du)活動線下決(jue)賽；江門市(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)黨(dang)史(shi)、僑史(shi)故事分(fen)享會和僑鄉特(te)色(se)文化展(zhan)示活動；陽江市(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)紅色(se)主(zhu)題(ti)紀錄片展(zhan)播活動；湛(zhan)江市(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)“唐詩氣度與民族自(zi)信(xin)”“儒家(jia)修身(shen)”等主(zhu)題(ti)文化講堂(tang)；茂(mao)名市(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)“書(shu)(shu)香(xiang)暖山(shan)區”捐書(shu)(shu)活動；肇慶市(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)全國(guo)“兩優一先”表彰大會肇慶代表閱讀(du)(du)分(fen)享會；清(qing)遠市(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)“文明(ming)家(jia)風”書(shu)(shu)法巡(xun)展(zhan)；潮州市(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)“潮心(xin)向(xiang)黨(dang)”潮州黨(dang)史(shi)印記(ji)檔案圖片展(zhan)；揭(jie)陽市(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)“書(shu)(shu)香(xiang)家(jia)國(guo)情(qing)”讀(du)(du)書(shu)(shu)主(zhu)題(ti)晚會；云浮市(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)“書(shu)(shu)香(xiang)鄉村(cun)”公益(yi)贈書(shu)(shu)活動。

立面觀書展，線(xian)(xian)上線(xian)(xian)下活動有機(ji)融合

隨著閱讀方式多樣(yang)化，南國書(shu)(shu)香節(jie)進一步加強線(xian)上線(xian)下融合，搭(da)建“南國書(shu)(shu)香節(jie)云(yun)平臺”，將線(xian)上展示、線(xian)上銷售(shou)、線(xian)上活(huo)動、線(xian)上公(gong)益和(he)線(xian)下活(huo)動有機融合。廣大群眾不僅可以到分會場(chang)線(xian)下參展，也(ye)可以通過南國書(shu)(shu)香節(jie)小(xiao)程序(xu)、羊城書(shu)(shu)展小(xiao)程序(xu)，在云(yun)端同享優惠購書(shu)(shu)、參與閱讀活(huo)動。

主題(ti)出版物展銷、“書(shu)香優(you)選”精品出版物展銷、廣東優(you)秀出版物展銷、中(zhong)國出版集團(tuan)優(you)秀出版物展銷將(jiang)在“南國書(shu)香節”小程序(xu)同(tong)(tong)步(bu)上(shang)(shang)線(xian)，全省分(fen)會場(chang)同(tong)(tong)步(bu)開設線(xian)上(shang)(shang)購書(shu)平臺，重點依(yi)托“新(xin)華通(tong)讀”小程序(xu)，供(gong)全省廣大群(qun)眾在線(xian)購書(shu)；同(tong)(tong)時，數十場(chang)新(xin)書(shu)分(fen)享會、論壇(tan)沙龍、閱(yue)讀活動將(jiang)進行(xing)線(xian)上(shang)(shang)直播(bo)，并通(tong)過(guo)南國書(shu)香節小程序(xu)全面發(fa)布(bu)，讓廣大群(qun)眾打破距離界限(xian)，實現線(xian)上(shang)(shang)參展。

今年南(nan)國書(shu)香(xiang)節開啟(qi)云互動，打造(zao)“小書(shu)房，大(da)世界”云平臺，百位名(ming)人作(zuo)家(jia)走進自(zi)己的書(shu)房或特色(se)(se)書(shu)店(dian)，通過云互動，向廣(guang)大(da)群眾推(tui)薦好書(shu)，共同參(can)與書(shu)香(xiang)節。來(lai)自(zi)廣(guang)東本土的近百名(ming)文化名(ming)人、專家(jia)學者、作(zuo)家(jia)、閱讀推(tui)廣(guang)人將下沉到全省分會場開展活(huo)動，通過講座、對談、沙龍、簽售等形式，圍繞紅色(se)(se)題材(cai)、嶺南(nan)文化、親子教育、生活(huo)方式等內容，深入書(shu)店(dian)一線，與廣(guang)大(da)群眾面對面交(jiao)流。

優惠遍基層，多措并舉提高惠民滲透力

今(jin)年南國書(shu)香節(jie)繼續(xu)發(fa)揮“全民閱(yue)(yue)讀(du)主陣地(di)”作用，向全省廣(guang)大群眾推(tui)出便民惠民舉措，通過文化惠民助推(tui)全民閱(yue)(yue)讀(du)。全省分會場同步推(tui)出全場圖(tu)(tu)書(shu)八折優惠，“書(shu)香之夜”專場圖(tu)(tu)書(shu)限時七折優惠。

全省各(ge)地分會(hui)場(chang)推出(chu)多(duo)項惠(hui)(hui)民活動。在(zai)廣(guang)州分會(hui)場(chang)，讀(du)者(zhe)到指定(ding)書(shu)(shu)(shu)(shu)店(dian)(dian)(dian)（四(si)閱書(shu)(shu)(shu)(shu)店(dian)(dian)(dian)·東湖店(dian)(dian)(dian)、四(si)閱書(shu)(shu)(shu)(shu)店(dian)(dian)(dian)·琶洲店(dian)(dian)(dian)、楠楓書(shu)(shu)(shu)(shu)院、新(xin)塘(tang)書(shu)(shu)(shu)(shu)城(cheng)、江高書(shu)(shu)(shu)(shu)城(cheng)、北京路教材書(shu)(shu)(shu)(shu)店(dian)(dian)(dian)、吾悅青年文(wen)化空間）購(gou)書(shu)(shu)(shu)(shu)，除享(xiang)受8折優(you)惠(hui)(hui)以(yi)外，還可(ke)疊加享(xiang)受工(gong)銀專項優(you)惠(hui)(hui)。讀(du)者(zhe)使(shi)用(yong)工(gong)銀e生(sheng)活APP掃碼支付(fu)（需綁定(ding)廣(guang)州地區工(gong)銀信用(yong)卡），可(ke)享(xiang)5折優(you)惠(hui)(hui)，最高單筆優(you)惠(hui)(hui)金額可(ke)達(da)50元(yuan)。活動期間每位(wei)讀(du)者(zhe)可(ke)享(xiang)受2次優(you)惠(hui)(hui)，優(you)惠(hui)(hui)名額有限，先(xian)到先(xian)得。在(zai)“羊城(cheng)書(shu)(shu)(shu)(shu)展”小程序，將(jiang)上線(xian)“清空100位(wei)讀(du)者(zhe)購(gou)物車”活動，連續10天隨機(ji)抽(chou)取10位(wei)提供限額500元(yuan)范(fan)圍內清空購(gou)物車的免單福利，實實在(zai)在(zai)優(you)惠(hui)(hui)于(yu)民。

在中山分(fen)會(hui)(hui)(hui)場(chang)(chang)，“中山書(shu)(shu)(shu)(shu)展”云(yun)(yun)平臺(tai)將發放(fang)(fang)15萬(wan)電(dian)子購(gou)(gou)(gou)書(shu)(shu)(shu)(shu)券(quan)(quan)(quan)；江門分(fen)會(hui)(hui)(hui)場(chang)(chang)則通(tong)過“文化惠民(min)，云(yun)(yun)上共享(xiang)”黨史答(da)題抽獎(jiang)小程序發放(fang)(fang)8萬(wan)元(yuan)電(dian)子購(gou)(gou)(gou)書(shu)(shu)(shu)(shu)券(quan)(quan)(quan)；湛江分(fen)會(hui)(hui)(hui)場(chang)(chang)將通(tong)過“嶺南書(shu)(shu)(shu)(shu)香”微信(xin)公(gong)(gong)眾號、“視聽湛江”APP、“湛江發布(bu)”微信(xin)公(gong)(gong)眾號等平臺(tai)發放(fang)(fang)10萬(wan)元(yuan)電(dian)子購(gou)(gou)(gou)書(shu)(shu)(shu)(shu)券(quan)(quan)(quan)；茂名分(fen)會(hui)(hui)(hui)場(chang)(chang)則向當地新(xin)華(hua)書(shu)(shu)(shu)(shu)店(dian)、市(shi)圖書(shu)(shu)(shu)(shu)館及市(shi)區(qu)4家(jia)民(min)營書(shu)(shu)(shu)(shu)店(dian)的讀者發放(fang)(fang)10萬(wan)元(yuan)購(gou)(gou)(gou)書(shu)(shu)(shu)(shu)券(quan)(quan)(quan)；云(yun)(yun)浮分(fen)會(hui)(hui)(hui)場(chang)(chang)將通(tong)過“云(yun)(yun)報商城(cheng)”派(pai)發電(dian)子購(gou)(gou)(gou)書(shu)(shu)(shu)(shu)券(quan)(quan)(quan)，同時派(pai)發紙質(zhi)購(gou)(gou)(gou)書(shu)(shu)(shu)(shu)券(quan)(quan)(quan)，總額(e)10萬(wan)元(yuan)。

公益(yi)暖人(ren)心，形式創(chuang)新助(zhu)推閱讀服務多(duo)元化

書(shu)香節期間(jian)，廣州(zhou)(zhou)市(shi)、深圳市(shi)、佛(fo)山(shan)市(shi)、韶關(guan)市(shi)、河源市(shi)、梅州(zhou)(zhou)市(shi)、惠州(zhou)(zhou)市(shi)、東莞市(shi)、中山(shan)市(shi)、江門市(shi)、湛江市(shi)、茂名市(shi)、肇慶市(shi)、清(qing)遠市(shi)、潮(chao)州(zhou)(zhou)市(shi)、揭(jie)陽市(shi)的市(shi)、縣公(gong)共(gong)圖(tu)書(shu)館與當地新(xin)華書(shu)店聯合舉辦“你選(xuan)書(shu)，我買單”活動，凡持有當地圖(tu)書(shu)館借(jie)閱卡的廣大(da)群眾，憑(ping)借(jie)閱卡可(ke)在當地指定書(shu)店或(huo)圖(tu)書(shu)館自選(xuan)圖(tu)書(shu)進行借(jie)閱。

今年，鄉鎮(zhen)流動(dong)(dong)(dong)售書(shu)活動(dong)(dong)(dong)成為南國書(shu)香節的重(zhong)點公益活動(dong)(dong)(dong)，各地分會場(chang)將(jiang)在(zai)全省(sheng)鄉鎮(zhen)輪(lun)流開展(zhan)流動(dong)(dong)(dong)售書(shu)活動(dong)(dong)(dong)，鄉鎮(zhen)流動(dong)(dong)(dong)售書(shu)活動(dong)(dong)(dong)由各市縣新華書(shu)店具體開展(zhan)，潮(chao)南購書(shu)中(zhong)心(xin)(xin)(xin)、博羅書(shu)城、陽山購書(shu)中(zhong)心(xin)(xin)(xin)、江門購書(shu)中(zhong)心(xin)(xin)(xin)、連州購書(shu)中(zhong)心(xin)(xin)(xin)、江南購書(shu)中(zhong)心(xin)(xin)(xin)、新興(xing)購書(shu)中(zhong)心(xin)(xin)(xin)等數十(shi)家新華書(shu)店，將(jiang)陸續舉辦流動(dong)(dong)(dong)售書(shu)，把“鄉鎮(zhen)流動(dong)(dong)(dong)售書(shu)車(che)”開到(dao)偏遠鄉鎮(zhen)，滿足農村群眾精神文化(hua)需求，助力鄉村文化(hua)振興(xing)。

防控不放松(song)，守好成果(guo)營造安全參展環境