2021南(nan)國書(shu)香(xiang)節(jie)于8月20-30日舉辦。在常態化疫情防控下(xia)，本(ben)屆南(nan)國書(shu)香(xiang)節(jie)采用“線(xian)(xian)上(shang)線(xian)(xian)下(xia)結合、全省(sheng)各(ge)級聯動(dong)、分散同期(qi)辦展(zhan)(zhan)”的(de)(de)形(xing)式開展(zhan)(zhan)，全省(sheng)范圍內(nei)設立的(de)(de)321個分會場將同頻(pin)共(gong)振(zhen)，聯袂唱響閱讀協奏曲(qu)——超20萬種參展(zhan)(zhan)圖書(shu)線(xian)(xian)上(shang)線(xian)(xian)下(xia)同步展(zhan)(zhan)示(shi)，200多名文化名家或踏(ta)足南(nan)粵(yue)，或做客云端，464場次文化活動(dong)潤澤嶺南(nan)，一(yi)場大眾化、多元化、立體化的(de)(de)文化盛宴將在八月盛夏掀起滿城書(shu)香(xiang)。

聚焦新時代(dai)，透過出(chu)版看百年輝煌成就

今(jin)年(nian)是(shi)中國共(gong)產黨成立(li)100周年(nian)，也(ye)是(shi)我國進(jin)入“十四五”規劃(hua)、乘勢(shi)而(er)上開(kai)啟(qi)全面建設社會主(zhu)義現(xian)代化國家新征(zheng)程、向第二個百年(nian)奮斗(dou)目標進(jin)軍的開(kai)局之年(nian)。

2021南國(guo)書香節以“閱讀(du)點亮前(qian)行(xing)的(de)路”為年度口(kou)號，匯集主(zhu)題出(chu)版重(zhong)(zhong)點出(chu)版物，在全省范圍(wei)內集中展(zhan)(zhan)示(shi)展(zhan)(zhan)銷習(xi)近平新時代中國(guo)特色(se)社(she)會主(zhu)義思想出(chu)版成(cheng)果，重(zhong)(zhong)點展(zhan)(zhan)示(shi)黨史(shi)(shi)、新中國(guo)史(shi)(shi)、改(gai)革(ge)開放史(shi)(shi)、社(she)會主(zhu)義發(fa)展(zhan)(zhan)史(shi)(shi)等(deng)主(zhu)題出(chu)版物，展(zhan)(zhan)示(shi)弘(hong)揚民族精神、歌(ge)頌改(gai)革(ge)成(cheng)果、宣傳典型(xing)事跡的(de)優秀作品(pin)，為廣大群眾呈現有(you)(you)高度、有(you)(you)深度的(de)主(zhu)題佳作。

全省分會場同步設(she)立“主題出(chu)版(ban)物(wu)專(zhuan)柜”，開啟(qi)線(xian)下聯展(zhan)，筑成(cheng)百店百部紅色經(jing)典圖(tu)書獻禮(li)方(fang)陣，集(ji)中展(zhan)示展(zhan)銷《習(xi)近平(ping)談治國理政(zheng)》《中國共產黨(dang)簡史》《新征程面(mian)對面(mian)》等重大(da)主題出(chu)版(ban)物(wu)和黨(dang)史學習(xi)教育讀物(wu)，全面(mian)展(zhan)示進入新時代黨(dang)和國家(jia)各項事(shi)業取得的歷史性成(cheng)就(jiu)、發生的歷史性變革，回顧百年歷程，展(zhan)現輝煌成(cheng)就(jiu)，引發廣大(da)群(qun)眾(zhong)共鳴。

同時(shi)，各分會場集中開(kai)展主題出版物首(shou)發(fa)儀(yi)式、“紅(hong)(hong)色文化輕騎兵”、“重(zhong)溫紅(hong)(hong)色記憶(yi)”等紅(hong)(hong)色題材(cai)閱讀(du)互動(dong)活動(dong)。

吹(chui)響集結號，全省321個分會場聯(lian)展(zhan)聯(lian)動

本屆南國書香節(jie)進(jin)一步深耕全(quan)民閱讀，厚植(zhi)文化(hua)根基(ji)，著力拓寬全(quan)民參展(zhan)的幅度、延伸全(quan)民觀展(zhan)的廣度、加大全(quan)民優惠的力度、掀起全(quan)民閱讀的熱度，立足“挖掘地(di)方(fang)優勢、辦出(chu)地(di)方(fang)特色”，在全(quan)省設置321個分(fen)會場(chang)。

各分會場統(tong)(tong)一標識、統(tong)(tong)一宣傳、統(tong)(tong)一折扣、統(tong)(tong)一氛圍，編織成一張廣泛(fan)的、立體的全民閱讀(du)服務(wu)網，共同吹(chui)響“2021南國書香節”集結號(hao)。

全(quan)省分會場分布均衡，全(quan)面覆蓋市、區(qu)（縣），讓廣大群(qun)眾實現零距離參展。展覽不僅注(zhu)重(zhong)主題(ti)聚焦，思想引(yin)領，也注(zhu)重(zhong)大眾閱讀(du)，活(huo)動(dong)互動(dong)，只要廣大群(qun)眾走(zou)進書店(dian)，走(zou)進圖書館，就可以近距離參與書香節豐富的閱讀(du)活(huo)動(dong)。

全省各地分會場以新華書店(dian)、特色書店(dian)為(wei)閱讀(du)發散點，同步設置“書香優(you)(you)選”精品出(chu)(chu)版物(wu)專(zhuan)柜(ju)(ju)、廣東優(you)(you)秀出(chu)(chu)版物(wu)專(zhuan)柜(ju)(ju)、中國出(chu)(chu)版集(ji)團優(you)(you)秀出(chu)(chu)版物(wu)專(zhuan)柜(ju)(ju)，精選一批(pi)大眾(zhong)精品、暢銷經典(dian)、嶺南文化、地方特色讀(du)物(wu)，為(wei)廣大群眾(zhong)提供閱讀(du)指南。

書店廣泛聯結各(ge)行各(ge)業，通過(guo)閱讀活動串(chuan)聯起機關、學校、社區(qu)、企業，從而調動全省各(ge)地廣大群眾參與的積極性(xing)。

閱(yue)讀(du)活(huo)(huo)(huo)動(dong)(dong)融(rong)合(he)本(ben)地特(te)色：廣州(zhou)市(shi)(shi)(shi)(shi)(shi)(shi)推出“聲(sheng)入人心，紅動(dong)(dong)廣州(zhou)”——尋(xun)找廣州(zhou)最(zui)美“悅(yue)”讀(du)之聲(sheng)紅色經(jing)典作品誦讀(du)；深圳市(shi)(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)辦(ban)(ban)(ban)“書(shu)(shu)(shu)映百年偉業”黨(dang)(dang)史(shi)學習(xi)教(jiao)育主(zhu)題(ti)展(zhan)(zhan)(zhan)；汕頭市(shi)(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)辦(ban)(ban)(ban)“書(shu)(shu)(shu)中(zhong)的(de)鄉(xiang)村變遷”圖書(shu)(shu)(shu)展(zhan)(zhan)(zhan)；佛山市(shi)(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)辦(ban)(ban)(ban)“閱(yue)途(tu)，書(shu)(shu)(shu)與(yu)遠方”基層文化(hua)巡回展(zhan)(zhan)(zhan)；河源市(shi)(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)辦(ban)(ban)(ban)盲人聽(ting)書(shu)(shu)(shu)、聾啞人視聽(ting)閱(yue)讀(du)活(huo)(huo)(huo)動(dong)(dong)；梅州(zhou)市(shi)(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)辦(ban)(ban)(ban)“南粵沃土鑄偉業——中(zhong)國共產黨(dang)(dang)在廣東”圖片展(zhan)(zhan)(zhan)；惠州(zhou)市(shi)(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)辦(ban)(ban)(ban)“不忘初心，傳承薪(xin)火(huo)”主(zhu)題(ti)閱(yue)讀(du)活(huo)(huo)(huo)動(dong)(dong)；汕尾(wei)市(shi)(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)辦(ban)(ban)(ban)《熱土地上(shang)的(de)紅飄帶(dai)》新書(shu)(shu)(shu)分享會；中(zhong)山市(shi)(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)辦(ban)(ban)(ban)第三屆中(zhong)山市(shi)(shi)(shi)(shi)(shi)(shi)經(jing)典誦讀(du)活(huo)(huo)(huo)動(dong)(dong)線(xian)下決(jue)賽；江(jiang)(jiang)門市(shi)(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)辦(ban)(ban)(ban)黨(dang)(dang)史(shi)、僑(qiao)史(shi)故事分享會和(he)僑(qiao)鄉(xiang)特(te)色文化(hua)展(zhan)(zhan)(zhan)示活(huo)(huo)(huo)動(dong)(dong)；陽(yang)江(jiang)(jiang)市(shi)(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)辦(ban)(ban)(ban)紅色主(zhu)題(ti)紀(ji)錄片展(zhan)(zhan)(zhan)播活(huo)(huo)(huo)動(dong)(dong)；湛江(jiang)(jiang)市(shi)(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)辦(ban)(ban)(ban)“唐詩氣度與(yu)民族自信”“儒(ru)家(jia)修身”等主(zhu)題(ti)文化(hua)講堂；茂名(ming)市(shi)(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)辦(ban)(ban)(ban)“書(shu)(shu)(shu)香暖山區”捐書(shu)(shu)(shu)活(huo)(huo)(huo)動(dong)(dong)；肇慶(qing)市(shi)(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)辦(ban)(ban)(ban)全國“兩(liang)優一先”表彰大會肇慶(qing)代表閱(yue)讀(du)分享會；清遠市(shi)(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)辦(ban)(ban)(ban)“文明(ming)家(jia)風”書(shu)(shu)(shu)法巡展(zhan)(zhan)(zhan)；潮(chao)州(zhou)市(shi)(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)辦(ban)(ban)(ban)“潮(chao)心向黨(dang)(dang)”潮(chao)州(zhou)黨(dang)(dang)史(shi)印記檔案(an)圖片展(zhan)(zhan)(zhan)；揭陽(yang)市(shi)(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)辦(ban)(ban)(ban)“書(shu)(shu)(shu)香家(jia)國情(qing)”讀(du)書(shu)(shu)(shu)主(zhu)題(ti)晚(wan)會；云(yun)浮市(shi)(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)辦(ban)(ban)(ban)“書(shu)(shu)(shu)香鄉(xiang)村”公益贈書(shu)(shu)(shu)活(huo)(huo)(huo)動(dong)(dong)。

立面(mian)觀書展(zhan)，線上線下(xia)活動(dong)有機融(rong)合

隨著閱(yue)讀方式(shi)多樣化，南國(guo)(guo)書(shu)香(xiang)(xiang)節進一步(bu)加強線(xian)(xian)上線(xian)(xian)下融合，搭建(jian)“南國(guo)(guo)書(shu)香(xiang)(xiang)節云(yun)平臺(tai)”，將線(xian)(xian)上展(zhan)(zhan)(zhan)示、線(xian)(xian)上銷售、線(xian)(xian)上活動、線(xian)(xian)上公益和線(xian)(xian)下活動有機融合。廣大群眾不僅可(ke)以到分(fen)會場(chang)線(xian)(xian)下參展(zhan)(zhan)(zhan)，也可(ke)以通過南國(guo)(guo)書(shu)香(xiang)(xiang)節小(xiao)程序、羊(yang)城(cheng)書(shu)展(zhan)(zhan)(zhan)小(xiao)程序，在云(yun)端同享優惠(hui)購書(shu)、參與閱(yue)讀活動。

主題(ti)出版(ban)(ban)物展(zhan)(zhan)銷(xiao)(xiao)(xiao)、“書(shu)(shu)(shu)香優選”精品出版(ban)(ban)物展(zhan)(zhan)銷(xiao)(xiao)(xiao)、廣(guang)東優秀出版(ban)(ban)物展(zhan)(zhan)銷(xiao)(xiao)(xiao)、中國出版(ban)(ban)集團優秀出版(ban)(ban)物展(zhan)(zhan)銷(xiao)(xiao)(xiao)將在“南國書(shu)(shu)(shu)香節”小程序(xu)(xu)同步上(shang)線(xian)(xian)，全(quan)省分(fen)會(hui)場(chang)同步開設線(xian)(xian)上(shang)購書(shu)(shu)(shu)平(ping)臺，重點依托“新華(hua)通讀”小程序(xu)(xu)，供(gong)全(quan)省廣(guang)大(da)群(qun)眾(zhong)在線(xian)(xian)購書(shu)(shu)(shu)；同時，數十場(chang)新書(shu)(shu)(shu)分(fen)享(xiang)會(hui)、論壇沙龍、閱讀活動將進行線(xian)(xian)上(shang)直播(bo)，并通過南國書(shu)(shu)(shu)香節小程序(xu)(xu)全(quan)面發布，讓廣(guang)大(da)群(qun)眾(zhong)打(da)破距離(li)界限，實現線(xian)(xian)上(shang)參(can)展(zhan)(zhan)。

今年南國書香節(jie)開(kai)啟云互動，打造“小書房(fang)，大(da)世(shi)界(jie)”云平(ping)臺，百位名(ming)人作家走進(jin)自己的書房(fang)或特(te)色書店，通(tong)過云互動，向廣(guang)大(da)群(qun)眾推(tui)(tui)薦(jian)好書，共同參與書香節(jie)。來自廣(guang)東本土(tu)的近百名(ming)文(wen)化名(ming)人、專家學者(zhe)、作家、閱讀推(tui)(tui)廣(guang)人將(jiang)下(xia)沉到全省分會場開(kai)展活(huo)動，通(tong)過講座(zuo)、對談、沙龍、簽售等形式，圍繞紅(hong)色題材、嶺南文(wen)化、親(qin)子教育、生(sheng)活(huo)方(fang)式等內容，深入(ru)書店一(yi)線(xian)，與廣(guang)大(da)群(qun)眾面(mian)對面(mian)交(jiao)流。

優(you)惠遍基(ji)層，多措并舉(ju)提高惠民滲透力(li)

今年南(nan)國書(shu)(shu)香節繼續發(fa)揮“全(quan)民(min)(min)閱讀(du)主陣(zhen)地”作(zuo)用，向(xiang)全(quan)省廣大群眾推(tui)出(chu)(chu)便民(min)(min)惠民(min)(min)舉措(cuo)，通過文化惠民(min)(min)助推(tui)全(quan)民(min)(min)閱讀(du)。全(quan)省分(fen)會(hui)場同步推(tui)出(chu)(chu)全(quan)場圖書(shu)(shu)八折(zhe)優惠，“書(shu)(shu)香之(zhi)夜”專場圖書(shu)(shu)限時七折(zhe)優惠。

全省各地分(fen)會場推出多項惠(hui)(hui)(hui)民活(huo)動(dong)。在(zai)廣州分(fen)會場，讀(du)者到指(zhi)定書(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)（四(si)閱書(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)·東湖店(dian)(dian)(dian)、四(si)閱書(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)·琶(pa)洲店(dian)(dian)(dian)、楠楓(feng)書(shu)(shu)(shu)(shu)(shu)院、新塘書(shu)(shu)(shu)(shu)(shu)城、江(jiang)高書(shu)(shu)(shu)(shu)(shu)城、北京路教材(cai)書(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)、吾悅(yue)青年文化空間(jian)）購書(shu)(shu)(shu)(shu)(shu)，除享(xiang)受(shou)8折優惠(hui)(hui)(hui)以外，還可疊加(jia)享(xiang)受(shou)工銀(yin)專項優惠(hui)(hui)(hui)。讀(du)者使用工銀(yin)e生(sheng)活(huo)APP掃碼支付（需綁定廣州地區(qu)工銀(yin)信(xin)用卡），可享(xiang)5折優惠(hui)(hui)(hui)，最高單筆優惠(hui)(hui)(hui)金額可達50元。活(huo)動(dong)期間(jian)每位(wei)讀(du)者可享(xiang)受(shou)2次優惠(hui)(hui)(hui)，優惠(hui)(hui)(hui)名額有限，先到先得。在(zai)“羊城書(shu)(shu)(shu)(shu)(shu)展”小程(cheng)序(xu)，將上線“清空100位(wei)讀(du)者購物車”活(huo)動(dong)，連續10天(tian)隨機抽取10位(wei)提供限額500元范圍內清空購物車的免單福(fu)利(li)，實實在(zai)在(zai)優惠(hui)(hui)(hui)于民。

在中山分(fen)會(hui)場(chang)(chang)(chang)，“中山書(shu)(shu)(shu)(shu)展”云(yun)平臺將(jiang)發(fa)放(fang)(fang)15萬(wan)(wan)(wan)電(dian)(dian)子(zi)購(gou)(gou)書(shu)(shu)(shu)(shu)券(quan)；江門分(fen)會(hui)場(chang)(chang)(chang)則(ze)(ze)通過“文化惠民(min)，云(yun)上(shang)共享”黨史答題抽獎小程序發(fa)放(fang)(fang)8萬(wan)(wan)(wan)元(yuan)電(dian)(dian)子(zi)購(gou)(gou)書(shu)(shu)(shu)(shu)券(quan)；湛江分(fen)會(hui)場(chang)(chang)(chang)將(jiang)通過“嶺南書(shu)(shu)(shu)(shu)香”微信公(gong)眾號(hao)、“視聽湛江”APP、“湛江發(fa)布(bu)”微信公(gong)眾號(hao)等平臺發(fa)放(fang)(fang)10萬(wan)(wan)(wan)元(yuan)電(dian)(dian)子(zi)購(gou)(gou)書(shu)(shu)(shu)(shu)券(quan)；茂名分(fen)會(hui)場(chang)(chang)(chang)則(ze)(ze)向當地新華(hua)書(shu)(shu)(shu)(shu)店、市(shi)圖書(shu)(shu)(shu)(shu)館及(ji)市(shi)區4家(jia)民(min)營書(shu)(shu)(shu)(shu)店的讀者發(fa)放(fang)(fang)10萬(wan)(wan)(wan)元(yuan)購(gou)(gou)書(shu)(shu)(shu)(shu)券(quan)；云(yun)浮(fu)分(fen)會(hui)場(chang)(chang)(chang)將(jiang)通過“云(yun)報商城(cheng)”派發(fa)電(dian)(dian)子(zi)購(gou)(gou)書(shu)(shu)(shu)(shu)券(quan)，同時派發(fa)紙質(zhi)購(gou)(gou)書(shu)(shu)(shu)(shu)券(quan)，總額10萬(wan)(wan)(wan)元(yuan)。

公益暖人(ren)心，形式(shi)創新助推閱讀(du)服務(wu)多元(yuan)化

書(shu)(shu)(shu)香節(jie)期間，廣州市(shi)(shi)(shi)(shi)(shi)、深圳市(shi)(shi)(shi)(shi)(shi)、佛(fo)山市(shi)(shi)(shi)(shi)(shi)、韶關市(shi)(shi)(shi)(shi)(shi)、河源市(shi)(shi)(shi)(shi)(shi)、梅州市(shi)(shi)(shi)(shi)(shi)、惠州市(shi)(shi)(shi)(shi)(shi)、東(dong)莞市(shi)(shi)(shi)(shi)(shi)、中(zhong)山市(shi)(shi)(shi)(shi)(shi)、江(jiang)門市(shi)(shi)(shi)(shi)(shi)、湛江(jiang)市(shi)(shi)(shi)(shi)(shi)、茂(mao)名市(shi)(shi)(shi)(shi)(shi)、肇慶市(shi)(shi)(shi)(shi)(shi)、清遠市(shi)(shi)(shi)(shi)(shi)、潮州市(shi)(shi)(shi)(shi)(shi)、揭陽市(shi)(shi)(shi)(shi)(shi)的市(shi)(shi)(shi)(shi)(shi)、縣(xian)公共圖書(shu)(shu)(shu)館與當地(di)新(xin)華書(shu)(shu)(shu)店聯合舉辦“你選書(shu)(shu)(shu)，我買單”活動，凡持有(you)當地(di)圖書(shu)(shu)(shu)館借閱(yue)卡的廣大群眾，憑借閱(yue)卡可在當地(di)指定書(shu)(shu)(shu)店或圖書(shu)(shu)(shu)館自選圖書(shu)(shu)(shu)進行借閱(yue)。

今年，鄉(xiang)鎮流(liu)(liu)(liu)動(dong)(dong)售(shou)書(shu)(shu)(shu)(shu)(shu)(shu)活(huo)(huo)動(dong)(dong)成(cheng)為南(nan)國書(shu)(shu)(shu)(shu)(shu)(shu)香節(jie)的重(zhong)點公(gong)益活(huo)(huo)動(dong)(dong)，各(ge)地分會場將在(zai)全省鄉(xiang)鎮輪流(liu)(liu)(liu)開(kai)(kai)展流(liu)(liu)(liu)動(dong)(dong)售(shou)書(shu)(shu)(shu)(shu)(shu)(shu)活(huo)(huo)動(dong)(dong)，鄉(xiang)鎮流(liu)(liu)(liu)動(dong)(dong)售(shou)書(shu)(shu)(shu)(shu)(shu)(shu)活(huo)(huo)動(dong)(dong)由各(ge)市縣(xian)新華書(shu)(shu)(shu)(shu)(shu)(shu)店具體(ti)開(kai)(kai)展，潮南(nan)購書(shu)(shu)(shu)(shu)(shu)(shu)中(zhong)心(xin)(xin)、博羅書(shu)(shu)(shu)(shu)(shu)(shu)城、陽(yang)山購書(shu)(shu)(shu)(shu)(shu)(shu)中(zhong)心(xin)(xin)、江(jiang)門購書(shu)(shu)(shu)(shu)(shu)(shu)中(zhong)心(xin)(xin)、連州購書(shu)(shu)(shu)(shu)(shu)(shu)中(zhong)心(xin)(xin)、江(jiang)南(nan)購書(shu)(shu)(shu)(shu)(shu)(shu)中(zhong)心(xin)(xin)、新興購書(shu)(shu)(shu)(shu)(shu)(shu)中(zhong)心(xin)(xin)等數十家(jia)新華書(shu)(shu)(shu)(shu)(shu)(shu)店，將陸續舉辦流(liu)(liu)(liu)動(dong)(dong)售(shou)書(shu)(shu)(shu)(shu)(shu)(shu)，把(ba)“鄉(xiang)鎮流(liu)(liu)(liu)動(dong)(dong)售(shou)書(shu)(shu)(shu)(shu)(shu)(shu)車”開(kai)(kai)到偏遠鄉(xiang)鎮，滿足農村群眾精神文(wen)(wen)化需求，助力鄉(xiang)村文(wen)(wen)化振興。

防控(kong)不(bu)放(fang)松，守好(hao)成果營(ying)造安全參展環境