2021南(nan)(nan)國(guo)書香節(jie)于(yu)8月20-30日舉辦。在常態化(hua)疫(yi)情防(fang)控下，本屆南(nan)(nan)國(guo)書香節(jie)采用“線上(shang)線下結合、全省(sheng)(sheng)各級(ji)聯動(dong)、分(fen)散同期(qi)辦展”的(de)形式開展，全省(sheng)(sheng)范圍(wei)內設立的(de)321個分(fen)會場將同頻(pin)共振，聯袂(mei)唱響閱讀協奏曲——超20萬種參展圖(tu)書線上(shang)線下同步展示，200多名文(wen)化(hua)名家或踏足(zu)南(nan)(nan)粵，或做客云端，464場次文(wen)化(hua)活(huo)動(dong)潤澤嶺(ling)南(nan)(nan)，一場大眾化(hua)、多元化(hua)、立體化(hua)的(de)文(wen)化(hua)盛宴將在八月盛夏掀起滿(man)城(cheng)書香。

聚焦(jiao)新時(shi)代，透過出版看(kan)百(bai)年輝煌成(cheng)就

今年是(shi)中國(guo)共產(chan)黨成(cheng)立100周(zhou)年，也是(shi)我(wo)國(guo)進入(ru)“十(shi)四五”規劃、乘勢而上開(kai)啟全(quan)面建(jian)設社會主義現代化國(guo)家(jia)新征程、向第(di)二(er)個百年奮斗目標進軍的開(kai)局之年。

2021南(nan)國書香(xiang)節以“閱讀點亮(liang)前行的路”為(wei)年度(du)口號，匯(hui)集主題(ti)出版(ban)(ban)(ban)重(zhong)(zhong)點出版(ban)(ban)(ban)物(wu)，在全(quan)省(sheng)范(fan)圍內集中展(zhan)示(shi)(shi)(shi)展(zhan)銷習近平新時代(dai)中國特色社會主義思想出版(ban)(ban)(ban)成(cheng)果，重(zhong)(zhong)點展(zhan)示(shi)(shi)(shi)黨史(shi)、新中國史(shi)、改革(ge)開放(fang)史(shi)、社會主義發(fa)展(zhan)史(shi)等(deng)主題(ti)出版(ban)(ban)(ban)物(wu)，展(zhan)示(shi)(shi)(shi)弘揚民(min)族精神、歌(ge)頌改革(ge)成(cheng)果、宣傳(chuan)典型事跡的優秀作(zuo)品，為(wei)廣大(da)群眾呈現有高度(du)、有深度(du)的主題(ti)佳作(zuo)。

全(quan)省分會場同步設立“主題出(chu)版物專柜”，開(kai)啟線下聯展(zhan)，筑成百店百部紅(hong)色經典圖書獻(xian)禮方(fang)陣，集中展(zhan)示(shi)展(zhan)銷《習(xi)(xi)近平談治國理政》《中國共產(chan)黨簡史(shi)》《新征程面(mian)對面(mian)》等重大主題出(chu)版物和黨史(shi)學習(xi)(xi)教育讀物，全(quan)面(mian)展(zhan)示(shi)進(jin)入新時代黨和國家(jia)各項(xiang)事(shi)業取得的(de)(de)歷(li)史(shi)性成就、發(fa)生的(de)(de)歷(li)史(shi)性變革，回顧百年(nian)歷(li)程，展(zhan)現輝煌成就，引發(fa)廣大群眾(zhong)共鳴。

同時(shi)，各分會場集中(zhong)開展(zhan)主題出版物首發(fa)儀式、“紅色文化輕騎兵”、“重溫紅色記憶”等(deng)紅色題材閱(yue)讀互動活動。

吹響集結號，全省(sheng)321個分(fen)會場聯展(zhan)聯動(dong)

本屆南(nan)國書香節進一步深耕(geng)全(quan)民(min)(min)閱讀，厚植文化根基(ji)，著力(li)拓寬全(quan)民(min)(min)參(can)展的(de)(de)(de)幅度、延伸全(quan)民(min)(min)觀展的(de)(de)(de)廣度、加大全(quan)民(min)(min)優惠的(de)(de)(de)力(li)度、掀起(qi)全(quan)民(min)(min)閱讀的(de)(de)(de)熱度，立足“挖掘(jue)地方(fang)優勢、辦(ban)出地方(fang)特色”，在全(quan)省(sheng)設置321個分會場。

各分會場統(tong)一標識(shi)、統(tong)一宣傳、統(tong)一折扣、統(tong)一氛圍，編織成一張廣泛的(de)、立體(ti)的(de)全民閱讀服務網，共同(tong)吹響“2021南國書(shu)香節”集(ji)結號。

全省分會場分布均衡，全面覆蓋市、區（縣），讓(rang)廣(guang)大群眾(zhong)(zhong)實現零距離(li)參展(zhan)。展(zhan)覽不(bu)僅(jin)注重主題聚(ju)焦，思想引領，也注重大眾(zhong)(zhong)閱讀，活(huo)動互動，只要廣(guang)大群眾(zhong)(zhong)走(zou)進書(shu)店，走(zou)進圖書(shu)館，就可以近距離(li)參與書(shu)香節豐富(fu)的閱讀活(huo)動。

全省各地分會場(chang)以新(xin)華書店(dian)、特色書店(dian)為(wei)閱(yue)讀發散點，同步設置“書香優(you)(you)選”精品(pin)出(chu)版物專柜、廣東優(you)(you)秀出(chu)版物專柜、中國出(chu)版集(ji)團優(you)(you)秀出(chu)版物專柜，精選一批大眾精品(pin)、暢銷經典、嶺南(nan)文化(hua)、地方(fang)特色讀物，為(wei)廣大群眾提供閱(yue)讀指(zhi)南(nan)。

書(shu)店廣泛聯(lian)結各(ge)行各(ge)業，通過(guo)閱讀活動串聯(lian)起機關、學校、社區、企業，從而調動全省各(ge)地廣大群眾參與的積極性。

閱讀活(huo)(huo)動(dong)融合本地(di)特色(se)：廣(guang)州市(shi)(shi)(shi)(shi)(shi)推(tui)出(chu)“聲入人心(xin)，紅(hong)動(dong)廣(guang)州”——尋找廣(guang)州最美“悅”讀之聲紅(hong)色(se)經典(dian)作(zuo)品誦(song)讀；深圳市(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)(ban)“書(shu)映百年偉業”黨史(shi)學習(xi)教(jiao)育(yu)主(zhu)(zhu)題(ti)展(zhan)(zhan)(zhan)；汕頭市(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)(ban)“書(shu)中(zhong)的(de)鄉(xiang)村變(bian)遷”圖(tu)書(shu)展(zhan)(zhan)(zhan)；佛山(shan)(shan)市(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)(ban)“閱途，書(shu)與遠方”基層(ceng)文(wen)(wen)化巡(xun)回(hui)展(zhan)(zhan)(zhan)；河源市(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)(ban)盲人聽(ting)書(shu)、聾啞人視聽(ting)閱讀活(huo)(huo)動(dong)；梅州市(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)(ban)“南粵(yue)沃(wo)土鑄偉業——中(zhong)國共產黨在廣(guang)東”圖(tu)片(pian)展(zhan)(zhan)(zhan)；惠州市(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)(ban)“不忘初心(xin)，傳(chuan)承薪火(huo)”主(zhu)(zhu)題(ti)閱讀活(huo)(huo)動(dong)；汕尾市(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)(ban)《熱土地(di)上的(de)紅(hong)飄帶》新(xin)書(shu)分享(xiang)會(hui)(hui)；中(zhong)山(shan)(shan)市(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)(ban)第(di)三屆(jie)中(zhong)山(shan)(shan)市(shi)(shi)(shi)(shi)(shi)經典(dian)誦(song)讀活(huo)(huo)動(dong)線下決賽(sai)；江(jiang)(jiang)門市(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)(ban)黨史(shi)、僑(qiao)(qiao)史(shi)故事分享(xiang)會(hui)(hui)和僑(qiao)(qiao)鄉(xiang)特色(se)文(wen)(wen)化展(zhan)(zhan)(zhan)示活(huo)(huo)動(dong)；陽(yang)江(jiang)(jiang)市(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)(ban)紅(hong)色(se)主(zhu)(zhu)題(ti)紀錄片(pian)展(zhan)(zhan)(zhan)播活(huo)(huo)動(dong)；湛江(jiang)(jiang)市(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)(ban)“唐詩(shi)氣度與民族自信”“儒家(jia)修身”等主(zhu)(zhu)題(ti)文(wen)(wen)化講堂；茂名市(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)(ban)“書(shu)香(xiang)暖山(shan)(shan)區”捐書(shu)活(huo)(huo)動(dong)；肇慶市(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)(ban)全(quan)國“兩優一先”表(biao)彰大會(hui)(hui)肇慶代表(biao)閱讀分享(xiang)會(hui)(hui)；清(qing)遠市(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)(ban)“文(wen)(wen)明家(jia)風”書(shu)法巡(xun)展(zhan)(zhan)(zhan)；潮(chao)州市(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)(ban)“潮(chao)心(xin)向黨”潮(chao)州黨史(shi)印記檔案(an)圖(tu)片(pian)展(zhan)(zhan)(zhan)；揭陽(yang)市(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)(ban)“書(shu)香(xiang)家(jia)國情(qing)”讀書(shu)主(zhu)(zhu)題(ti)晚會(hui)(hui)；云浮市(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)(ban)“書(shu)香(xiang)鄉(xiang)村”公益贈書(shu)活(huo)(huo)動(dong)。

立面觀書展(zhan)，線上線下活動(dong)有(you)機(ji)融合

隨著閱(yue)讀方式多樣化，南(nan)國(guo)(guo)書(shu)香節(jie)(jie)進一步(bu)加強線(xian)(xian)上(shang)(shang)線(xian)(xian)下(xia)融合，搭建“南(nan)國(guo)(guo)書(shu)香節(jie)(jie)云平(ping)臺”，將線(xian)(xian)上(shang)(shang)展示、線(xian)(xian)上(shang)(shang)銷售、線(xian)(xian)上(shang)(shang)活動、線(xian)(xian)上(shang)(shang)公益和線(xian)(xian)下(xia)活動有機(ji)融合。廣大群眾(zhong)不僅(jin)可以(yi)到分會場(chang)線(xian)(xian)下(xia)參展，也可以(yi)通過南(nan)國(guo)(guo)書(shu)香節(jie)(jie)小程序(xu)、羊城書(shu)展小程序(xu)，在云端同享優惠購書(shu)、參與閱(yue)讀活動。

主(zhu)題出版(ban)(ban)(ban)(ban)物展(zhan)銷(xiao)、“書香優選”精品出版(ban)(ban)(ban)(ban)物展(zhan)銷(xiao)、廣東(dong)優秀(xiu)出版(ban)(ban)(ban)(ban)物展(zhan)銷(xiao)、中國(guo)(guo)出版(ban)(ban)(ban)(ban)集(ji)團優秀(xiu)出版(ban)(ban)(ban)(ban)物展(zhan)銷(xiao)將在(zai)“南國(guo)(guo)書香節”小程序同(tong)步(bu)上(shang)線(xian)，全省(sheng)分(fen)會場同(tong)步(bu)開設(she)線(xian)上(shang)購(gou)書平臺，重點依托(tuo)“新華通讀”小程序，供全省(sheng)廣大群眾在(zai)線(xian)購(gou)書；同(tong)時，數(shu)十(shi)場新書分(fen)享(xiang)會、論壇沙(sha)龍、閱讀活動將進行線(xian)上(shang)直播，并通過南國(guo)(guo)書香節小程序全面(mian)發布，讓廣大群眾打破距離(li)界限(xian)，實現線(xian)上(shang)參展(zhan)。

今年南國書(shu)香節開啟云互動(dong)，打造“小書(shu)房，大(da)世界”云平臺，百(bai)位名人作家走進自己的書(shu)房或(huo)特色書(shu)店，通(tong)過云互動(dong)，向廣(guang)大(da)群(qun)眾推(tui)薦(jian)好(hao)書(shu)，共同參與(yu)書(shu)香節。來自廣(guang)東本土(tu)的近百(bai)名文化(hua)名人、專家學者(zhe)、作家、閱讀推(tui)廣(guang)人將(jiang)下沉到(dao)全省分會場開展(zhan)活動(dong)，通(tong)過講座(zuo)、對談、沙龍、簽(qian)售等(deng)形式(shi)，圍繞紅(hong)色題材(cai)、嶺南文化(hua)、親子教育、生活方式(shi)等(deng)內容，深入書(shu)店一線，與(yu)廣(guang)大(da)群(qun)眾面對面交流。

優惠遍(bian)基層，多措并舉提高惠民滲透力

今年南國書(shu)香節繼續發揮“全民閱(yue)讀(du)(du)主(zhu)陣地”作用(yong)，向全省廣大(da)群眾推(tui)(tui)出(chu)便民惠民舉措，通(tong)過文化(hua)惠民助推(tui)(tui)全民閱(yue)讀(du)(du)。全省分會(hui)場(chang)同步(bu)推(tui)(tui)出(chu)全場(chang)圖書(shu)八(ba)折優惠，“書(shu)香之(zhi)夜”專場(chang)圖書(shu)限時七(qi)折優惠。

全省各地(di)分會場推出多(duo)項惠(hui)(hui)民(min)活(huo)(huo)動。在廣(guang)州(zhou)分會場，讀(du)者到指定(ding)書(shu)(shu)店（四(si)閱(yue)書(shu)(shu)店·東湖店、四(si)閱(yue)書(shu)(shu)店·琶洲店、楠楓(feng)書(shu)(shu)院、新塘書(shu)(shu)城(cheng)、江高(gao)書(shu)(shu)城(cheng)、北京路教材書(shu)(shu)店、吾悅青年文化空(kong)間）購(gou)書(shu)(shu)，除享(xiang)受(shou)8折優(you)(you)惠(hui)(hui)以(yi)外，還可(ke)疊加享(xiang)受(shou)工(gong)銀(yin)專項優(you)(you)惠(hui)(hui)。讀(du)者使(shi)用工(gong)銀(yin)e生活(huo)(huo)APP掃碼支付(fu)（需綁定(ding)廣(guang)州(zhou)地(di)區工(gong)銀(yin)信用卡），可(ke)享(xiang)5折優(you)(you)惠(hui)(hui)，最高(gao)單(dan)筆優(you)(you)惠(hui)(hui)金額(e)可(ke)達50元。活(huo)(huo)動期間每(mei)位讀(du)者可(ke)享(xiang)受(shou)2次優(you)(you)惠(hui)(hui)，優(you)(you)惠(hui)(hui)名額(e)有限，先到先得。在“羊城(cheng)書(shu)(shu)展”小程序，將上線“清(qing)(qing)空(kong)100位讀(du)者購(gou)物車”活(huo)(huo)動，連(lian)續(xu)10天隨機抽(chou)取10位提供(gong)限額(e)500元范圍內清(qing)(qing)空(kong)購(gou)物車的免(mian)單(dan)福利，實實在在優(you)(you)惠(hui)(hui)于民(min)。

在中山(shan)分(fen)(fen)(fen)會(hui)場，“中山(shan)書(shu)(shu)(shu)(shu)展(zhan)”云(yun)平臺將發(fa)(fa)(fa)放15萬電(dian)子(zi)購書(shu)(shu)(shu)(shu)券(quan)(quan)；江門(men)分(fen)(fen)(fen)會(hui)場則通過(guo)“文化惠民，云(yun)上共享”黨史答題抽獎(jiang)小程序發(fa)(fa)(fa)放8萬元(yuan)電(dian)子(zi)購書(shu)(shu)(shu)(shu)券(quan)(quan)；湛江分(fen)(fen)(fen)會(hui)場將通過(guo)“嶺南書(shu)(shu)(shu)(shu)香”微(wei)信(xin)公(gong)眾號(hao)、“視聽(ting)湛江”APP、“湛江發(fa)(fa)(fa)布”微(wei)信(xin)公(gong)眾號(hao)等平臺發(fa)(fa)(fa)放10萬元(yuan)電(dian)子(zi)購書(shu)(shu)(shu)(shu)券(quan)(quan)；茂(mao)名分(fen)(fen)(fen)會(hui)場則向(xiang)當(dang)地新華書(shu)(shu)(shu)(shu)店(dian)(dian)、市(shi)圖(tu)書(shu)(shu)(shu)(shu)館及市(shi)區(qu)4家民營書(shu)(shu)(shu)(shu)店(dian)(dian)的讀者(zhe)發(fa)(fa)(fa)放10萬元(yuan)購書(shu)(shu)(shu)(shu)券(quan)(quan)；云(yun)浮(fu)分(fen)(fen)(fen)會(hui)場將通過(guo)“云(yun)報商城”派發(fa)(fa)(fa)電(dian)子(zi)購書(shu)(shu)(shu)(shu)券(quan)(quan)，同時派發(fa)(fa)(fa)紙質購書(shu)(shu)(shu)(shu)券(quan)(quan)，總額10萬元(yuan)。

公益(yi)暖人心，形式(shi)創(chuang)新助(zhu)推閱讀服務多元化

書香節期間，廣(guang)州市(shi)(shi)(shi)(shi)(shi)、深圳市(shi)(shi)(shi)(shi)(shi)、佛山(shan)市(shi)(shi)(shi)(shi)(shi)、韶(shao)關市(shi)(shi)(shi)(shi)(shi)、河源(yuan)市(shi)(shi)(shi)(shi)(shi)、梅州市(shi)(shi)(shi)(shi)(shi)、惠州市(shi)(shi)(shi)(shi)(shi)、東莞市(shi)(shi)(shi)(shi)(shi)、中山(shan)市(shi)(shi)(shi)(shi)(shi)、江(jiang)門市(shi)(shi)(shi)(shi)(shi)、湛江(jiang)市(shi)(shi)(shi)(shi)(shi)、茂(mao)名市(shi)(shi)(shi)(shi)(shi)、肇慶市(shi)(shi)(shi)(shi)(shi)、清遠(yuan)市(shi)(shi)(shi)(shi)(shi)、潮(chao)州市(shi)(shi)(shi)(shi)(shi)、揭陽市(shi)(shi)(shi)(shi)(shi)的(de)市(shi)(shi)(shi)(shi)(shi)、縣(xian)公共圖(tu)書館(guan)(guan)與當地新華書店聯合舉(ju)辦“你選書，我買單”活動，凡(fan)持有當地圖(tu)書館(guan)(guan)借(jie)閱卡的(de)廣(guang)大群眾，憑借(jie)閱卡可在當地指定書店或(huo)圖(tu)書館(guan)(guan)自(zi)選圖(tu)書進行(xing)借(jie)閱。

今年，鄉(xiang)鎮(zhen)流動(dong)售書(shu)活(huo)動(dong)成為(wei)南國(guo)書(shu)香節的(de)重(zhong)點公益活(huo)動(dong)，各地分會場將在全(quan)省鄉(xiang)鎮(zhen)輪流開(kai)展(zhan)流動(dong)售書(shu)活(huo)動(dong)，鄉(xiang)鎮(zhen)流動(dong)售書(shu)活(huo)動(dong)由各市縣新(xin)華書(shu)店具體(ti)開(kai)展(zhan)，潮南購(gou)(gou)書(shu)中(zhong)心(xin)、博(bo)羅(luo)書(shu)城(cheng)、陽山購(gou)(gou)書(shu)中(zhong)心(xin)、江(jiang)門購(gou)(gou)書(shu)中(zhong)心(xin)、連(lian)州(zhou)購(gou)(gou)書(shu)中(zhong)心(xin)、江(jiang)南購(gou)(gou)書(shu)中(zhong)心(xin)、新(xin)興購(gou)(gou)書(shu)中(zhong)心(xin)等(deng)數十家新(xin)華書(shu)店，將陸續(xu)舉辦流動(dong)售書(shu)，把“鄉(xiang)鎮(zhen)流動(dong)售書(shu)車”開(kai)到偏(pian)遠鄉(xiang)鎮(zhen)，滿足農村(cun)(cun)群(qun)眾(zhong)精神文(wen)(wen)化需求，助力鄉(xiang)村(cun)(cun)文(wen)(wen)化振興。

防(fang)控(kong)不放松，守好成果營造安全參(can)展環境